Ashland, OR, United States of America, 97520
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Are You Ready for the Busiest Week of the Year?
This is a busy week for the tasting room. After Thanksgiving, you have a busy three days. By the time Sunday comes you will, more than likely, be exhausted.
A couple of small things to remember when you are presenting and selling wine to your customers:
° Keep Smiling: Your smile muscles should hurt as much as your feet and legs do.
1. Be polite, even if the customers are frustrated with having to wait, or annoyed by the number of people in the winery.
2. Have one or two employees mingle with the customers to ask them if they would like a sip of wine while waiting.
3. Ask a couple of quick questions: why they are visiting and was there a particular wine that they had in mind.
4. If you recognize the customers as regular visitors to the winery give them a special welcome and tell them you are glad to see them again.
a. If your customers have to wait to be served apologize for the wait and part of your job is to make their wait worthwhile.
° The Thanksgiving weekend is always going to be busy so be ready for it.
•Comfortable shoes are your greatest asset as you are likely to be on your feet all day.
•Make sure you are smiling.
•Keep an eye on the room.
•Look for the regular customers and smile and nod to them if you can.
Remember that if you smile muscles aren’t hurting at the end of the day you have not been smiling enough.
Have a wonderful Thanksgiving and a great sales weekend!
A tip of the glass from me to you!
About
Elizabeth Slater of In Short Direct Marketing is recognized throughout North America as speaker and trainer, increasing sales for wineries through staff training in sales, customer service and all avenues of direct marketing. In Short has works with individual wineries as well as winery associations throughout North America.
INCREASE WINE CLUB SALES & RETENTION: Do you have enough wine club members? Are you retaining them?
Elizabeth Slater, In Short Direct Marketing’s wine club expert, gives your staff the tools they need to make your wine club membership sales and retention soar. In addition to working with individual wineries, Elizabeth teaches wine club classes at both Sonoma State University and Santa Rosa Junior College.
Testimonials
”After a very interactive training with our team, our following month saw over a65% increasein wine club signup rates—our best month to date! Dutton Goldfield, Sonoma County
“…Elizabeth Slater’s guidance and training provided the perfect platform, helping us double our Wine Club signups in the last 3 months compared to last year. If you’re serious about improving your business, then give her a call...”
Franciscan Estates, Napa County
Other Seminars & Training
Staff and management training should be as integral a part of the operation of a successful winery as using the very best grapes and producing top notch wines. Yet, despite its iymportance, it is the component of business operations that is most easily and most often ignored. In fact, it is frequently not recognized as a component of successful business operations at all.
E (as she is known) presents seminars and workshops on a variety of marketing and sales subjects to wineries and winery associations throughout North America. She is a featured speaker at Wineries Unlimited and presents regularly at state and province conferences working across the US and Canada.
In Short was started as a direct marketing company in 1994 and added workshops and seminars to the mix in 1997. Elizabeth's dynamic and humorous speaking style has made her a popular and busy speaker both in and out of the wine industry.
"In Short Direct Marketing is an essential business tool." - Maureen Hendrikson, Patit Creek Cellars
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Founder | Elizabeth Slater | E@inshortmarketing.com | 707-836-8730 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| In Short Direct Marketing | , Ashland | OR | United States of America | 97520 |
List of Locations
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