Ashland, OR, United States of America, 97520
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How to Amplify Your Message in a Sales Conversation
While writing my book “Increasing Sales in the Tasting Room” (working title) I came across and used an interesting quote from the Center for Sales Strategy:
“The message you convey in a sales conversation is 55% nonverbal communication and body language, 38% tone of voice, and only 7% in the words that you actually use.”
I found that very interesting and started thinking about how much winery hospitality staff could possibly increase their sales by being aware of their body language and tone of voice. When you think that those two things account for 93% of how our guests perceive us and the words (those long, sometimes confusing words) we use to describe wine and the making of wine account for a paltry 7%, it is astonishing. Only 7%!
It helps if we remember that human beings are very aware of body language. We have to be for our safety. Sometimes your customers get distracted. If you want to know if your customers are listening to you hear are a couple of tips:
•Customers who are listening will be looking at you, or at the information you are talking about. If they aren’t interested in what you are saying, they may be looking around or fiddling with their phone, etc. If you want to know if your customers are listening to you, keep your eyes on what their eyes are looking at.
• Take a look at your customers' stance and facial expression. Are they standing in front of you with their arms crossed (not a positive sign) or is the look on their face one of boredom?
If you are seeing either of these things, it may be a good time to ask a couple of questions and let your guests do the talking for a while.
Remember all those words you are using only count for 7% of what your guests will remember. You might as well make that 7% count.
A tip of the glass from me to you!
About
Elizabeth Slater of In Short Direct Marketing is recognized throughout North America as speaker and trainer, increasing sales for wineries through staff training in sales, customer service and all avenues of direct marketing. In Short has works with individual wineries as well as winery associations throughout North America.
INCREASE WINE CLUB SALES & RETENTION: Do you have enough wine club members? Are you retaining them?
Elizabeth Slater, In Short Direct Marketing’s wine club expert, gives your staff the tools they need to make your wine club membership sales and retention soar. In addition to working with individual wineries, Elizabeth teaches wine club classes at both Sonoma State University and Santa Rosa Junior College.
Testimonials
”After a very interactive training with our team, our following month saw over a65% increasein wine club signup rates—our best month to date! Dutton Goldfield, Sonoma County
“…Elizabeth Slater’s guidance and training provided the perfect platform, helping us double our Wine Club signups in the last 3 months compared to last year. If you’re serious about improving your business, then give her a call...”
Franciscan Estates, Napa County
Other Seminars & Training
Staff and management training should be as integral a part of the operation of a successful winery as using the very best grapes and producing top notch wines. Yet, despite its iymportance, it is the component of business operations that is most easily and most often ignored. In fact, it is frequently not recognized as a component of successful business operations at all.
E (as she is known) presents seminars and workshops on a variety of marketing and sales subjects to wineries and winery associations throughout North America. She is a featured speaker at Wineries Unlimited and presents regularly at state and province conferences working across the US and Canada.
In Short was started as a direct marketing company in 1994 and added workshops and seminars to the mix in 1997. Elizabeth's dynamic and humorous speaking style has made her a popular and busy speaker both in and out of the wine industry.
"In Short Direct Marketing is an essential business tool." - Maureen Hendrikson, Patit Creek Cellars
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Founder | Elizabeth Slater | E@inshortmarketing.com | 707-836-8730 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| In Short Direct Marketing | , Ashland | OR | United States of America | 97520 |
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