Ashland, OR, United States of America, 97520
Feeds
What Are You Doing To Encourage Buying During the Slow Months?
Unless you are having a special event, the first quarter of the year is more than likely not your busiest time of the year. Your customers may be realizing how much money they spent over the holidays and are reining in their spending.
Many wineries and winery associations take the opportunity to bring their customers to the wineries by having special events early in the year. These take care of the weekend customers who buy the wines presented, usually at lower prices, and add to the takings for the month. However, during the week is still quiet.
Use this quiet time to connect with your customers via email, mail, or by phone. Send a schedule of upcoming events or offer them a bargain price (buy a case, though instead of getting 12 bottles you get 14). It is harder for customers to pass up a bargain.
Your customers have to make the decision that your product is a good buy, well worth the price you are asking, and (most importantly) that making the purchase will make their life better.
You can do this by asking your customers about their favorite varietals and offering them a special price or a six-pack, or a buy six and get seven. People like to get a bargain and they like even more to feel that they are getting a better price because they are good customers, because they are first-time visitors, or because this is their third visit.
Also, make sure that they know that you are also making this offer because you really enjoyed the time you spent with them and want to make sure they come back so you can see them again,
A little flattery (not a lot, don’t overdo it) goes a long way.
A tip of the glass from me to you!
About
Elizabeth Slater of In Short Direct Marketing is recognized throughout North America as speaker and trainer, increasing sales for wineries through staff training in sales, customer service and all avenues of direct marketing. In Short has works with individual wineries as well as winery associations throughout North America.
INCREASE WINE CLUB SALES & RETENTION: Do you have enough wine club members? Are you retaining them?
Elizabeth Slater, In Short Direct Marketing’s wine club expert, gives your staff the tools they need to make your wine club membership sales and retention soar. In addition to working with individual wineries, Elizabeth teaches wine club classes at both Sonoma State University and Santa Rosa Junior College.
Testimonials
”After a very interactive training with our team, our following month saw over a65% increasein wine club signup rates—our best month to date! Dutton Goldfield, Sonoma County
“…Elizabeth Slater’s guidance and training provided the perfect platform, helping us double our Wine Club signups in the last 3 months compared to last year. If you’re serious about improving your business, then give her a call...”
Franciscan Estates, Napa County
Other Seminars & Training
Staff and management training should be as integral a part of the operation of a successful winery as using the very best grapes and producing top notch wines. Yet, despite its iymportance, it is the component of business operations that is most easily and most often ignored. In fact, it is frequently not recognized as a component of successful business operations at all.
E (as she is known) presents seminars and workshops on a variety of marketing and sales subjects to wineries and winery associations throughout North America. She is a featured speaker at Wineries Unlimited and presents regularly at state and province conferences working across the US and Canada.
In Short was started as a direct marketing company in 1994 and added workshops and seminars to the mix in 1997. Elizabeth's dynamic and humorous speaking style has made her a popular and busy speaker both in and out of the wine industry.
"In Short Direct Marketing is an essential business tool." - Maureen Hendrikson, Patit Creek Cellars
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Founder | Elizabeth Slater | E@inshortmarketing.com | 707-836-8730 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| In Short Direct Marketing | , Ashland | OR | United States of America | 97520 |
List of Locations
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