Ashland, OR, United States of America, 97520
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Encouraging Your Customers to Buy
How do you encourage visitors to your winery to buy? Well, that depends on the customers. For example:
- If the people in your tasting room are first-time visitors, it helps to give them a short background about the winery and information.
- If your guests are regular customers, then a lot of the work you would have to do with first-time visitors is already done and you talk to them as you would your friends.
Every person who comes into the tasting room needs to know that you are pleased to see them and that you will do everything you can to make their visit enjoyable and interesting. If your guests want to tell you everything they know about wine, then you get a chance to listen and possibly learn. Or if this is the first time your guests have been wine tasting you get to give them information about your winery and wines that they can take home to tell all their friends about the wonderful winery they found.
Also, give your guests the chance to talk about your wine and to ask you questions or to tell you about their experiences with wine or other wineries.
If you have the time and opportunity offer to give your guests a quick peak into the cellar.
Especially if there is work being done on the crush pad or in the cellar.
The goal is to make your guests (especially first-time guests) feel as if you are pleased to see them (which you should be) and that you have really enjoyed their visit. Doing this will bring many of your customers back to see you again.
Give visitors the information they want, as well as the information you want them to have. Make them comfortable and welcome and not only will they come back but they will tell their friends.
The overall goal is to make friends as friends will be back to see you again and to buy wine.
A tip of the glass from me to you!
About
Elizabeth Slater of In Short Direct Marketing is recognized throughout North America as speaker and trainer, increasing sales for wineries through staff training in sales, customer service and all avenues of direct marketing. In Short has works with individual wineries as well as winery associations throughout North America.
INCREASE WINE CLUB SALES & RETENTION: Do you have enough wine club members? Are you retaining them?
Elizabeth Slater, In Short Direct Marketing’s wine club expert, gives your staff the tools they need to make your wine club membership sales and retention soar. In addition to working with individual wineries, Elizabeth teaches wine club classes at both Sonoma State University and Santa Rosa Junior College.
Testimonials
”After a very interactive training with our team, our following month saw over a65% increasein wine club signup rates—our best month to date! Dutton Goldfield, Sonoma County
“…Elizabeth Slater’s guidance and training provided the perfect platform, helping us double our Wine Club signups in the last 3 months compared to last year. If you’re serious about improving your business, then give her a call...”
Franciscan Estates, Napa County
Other Seminars & Training
Staff and management training should be as integral a part of the operation of a successful winery as using the very best grapes and producing top notch wines. Yet, despite its iymportance, it is the component of business operations that is most easily and most often ignored. In fact, it is frequently not recognized as a component of successful business operations at all.
E (as she is known) presents seminars and workshops on a variety of marketing and sales subjects to wineries and winery associations throughout North America. She is a featured speaker at Wineries Unlimited and presents regularly at state and province conferences working across the US and Canada.
In Short was started as a direct marketing company in 1994 and added workshops and seminars to the mix in 1997. Elizabeth's dynamic and humorous speaking style has made her a popular and busy speaker both in and out of the wine industry.
"In Short Direct Marketing is an essential business tool." - Maureen Hendrikson, Patit Creek Cellars
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Founder | Elizabeth Slater | E@inshortmarketing.com | 707-836-8730 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| In Short Direct Marketing | , Ashland | OR | United States of America | 97520 |
List of Locations
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