Ashland, OR, United States of America, 97520
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Consistency Counts with Customers
Is your customer contact consistent throughout all platforms? Whether you see your customers in person, talk to them over the phone, reach them via Messenger or Email, the interaction your customers experience with winery staff or owners needs to be consistent.
If you do not have a written information piece for the tasting room and other staff members on how customers should be treated, start writing one now.
Here are some tips:
Treat Customers with Respect
That your customers feel respected is one of the most important things to ensure that they will continue to do business with you. The whole idea of customer service is to treat your customers well. You want them to feel important.
Make Customers Feel Special
Every person is an individual and deserves to be treated as such. When you are dealing with different sets of customers at the same time vary your language. If you have already said, “Would you like to start with Sauvignon Blanc?” to one set of guests, change to, “We have three white wines available to taste and Sauvignon Blanc is usually first on the list.”
It is difficult to sound enthusiastic with individual customers when we are using the same language. By varying your language, you are less likely to sound like a recording and… you will be less bored at the end of the day than you would be if you have said the same thing 50 or more times.
Get to Know Your Customers
Ask a few questions of your customers to let them know you are interested in them. Do this without prying into their personal lives too much. Start out with a couple of questions about their relationship with wine and what part wine plays in their life.
- Do you enjoy a glass of wine with dinner?
- What is your favorite red/white wine?
- Do you like learning about wine?
These are three ideas to start with. Try these out in the tasting room this week and see how they work for you. Next week, I will have more ideas.
A tip of the glass from me to you and Happy St. Patrick’s Day!
About
Elizabeth Slater of In Short Direct Marketing is recognized throughout North America as speaker and trainer, increasing sales for wineries through staff training in sales, customer service and all avenues of direct marketing. In Short has works with individual wineries as well as winery associations throughout North America.
INCREASE WINE CLUB SALES & RETENTION: Do you have enough wine club members? Are you retaining them?
Elizabeth Slater, In Short Direct Marketing’s wine club expert, gives your staff the tools they need to make your wine club membership sales and retention soar. In addition to working with individual wineries, Elizabeth teaches wine club classes at both Sonoma State University and Santa Rosa Junior College.
Testimonials
”After a very interactive training with our team, our following month saw over a65% increasein wine club signup rates—our best month to date! Dutton Goldfield, Sonoma County
“…Elizabeth Slater’s guidance and training provided the perfect platform, helping us double our Wine Club signups in the last 3 months compared to last year. If you’re serious about improving your business, then give her a call...”
Franciscan Estates, Napa County
Other Seminars & Training
Staff and management training should be as integral a part of the operation of a successful winery as using the very best grapes and producing top notch wines. Yet, despite its iymportance, it is the component of business operations that is most easily and most often ignored. In fact, it is frequently not recognized as a component of successful business operations at all.
E (as she is known) presents seminars and workshops on a variety of marketing and sales subjects to wineries and winery associations throughout North America. She is a featured speaker at Wineries Unlimited and presents regularly at state and province conferences working across the US and Canada.
In Short was started as a direct marketing company in 1994 and added workshops and seminars to the mix in 1997. Elizabeth's dynamic and humorous speaking style has made her a popular and busy speaker both in and out of the wine industry.
"In Short Direct Marketing is an essential business tool." - Maureen Hendrikson, Patit Creek Cellars
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Founder | Elizabeth Slater | E@inshortmarketing.com | 707-836-8730 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| In Short Direct Marketing | , Ashland | OR | United States of America | 97520 |
List of Locations
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