Ashland, OR, United States of America, 97520
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Choose Your Colors Wisely
Lately, I have been reading articles on the use of color to promote sales. Color has a lot to do with whether people opt to do business with you.
Choosing the right colors for your brochures, sales pieces, labels tasting room, etc., is key to the number of sales you make and the effect you, your business, and your products have on your customers.
When you are thinking about selling, think about the colors that help you to promote the sales of your products.
Think of the word SALE. When you see the word sale in a store or in an advertisement, most of the time the word itself is always shown in red. That is because red draws people’s attention. Many buyers are prompted to visit your tasting room and buy your wines because of the color of the bottle, the wine in the bottle, or the colors of the label.
Choose colors that will stand out. For example, when you go into a wine store, look at the wines that are in the store and the colors of their bottles and labels. Discover which of the wines in the store are the best sellers and think about why. Of course, there are many reasons why people buy, but the look of the products has to appeal to potential customers:
- Is there a similarity in the colors they use in their bottles or label?
- Is there a similarity in bottle shape and color or the label shape and color?
- Does the font match the feel the colors present?
How does your label compare to others? Ask some of your customers what they think of when they see your label.
The colors you choose help the characteristics of your wine. Certain colors stir certain emotions.
Next week the psychology of colors.
A tip of the glass from me to you!
About
Elizabeth Slater of In Short Direct Marketing is recognized throughout North America as speaker and trainer, increasing sales for wineries through staff training in sales, customer service and all avenues of direct marketing. In Short has works with individual wineries as well as winery associations throughout North America.
INCREASE WINE CLUB SALES & RETENTION: Do you have enough wine club members? Are you retaining them?
Elizabeth Slater, In Short Direct Marketing’s wine club expert, gives your staff the tools they need to make your wine club membership sales and retention soar. In addition to working with individual wineries, Elizabeth teaches wine club classes at both Sonoma State University and Santa Rosa Junior College.
Testimonials
”After a very interactive training with our team, our following month saw over a65% increasein wine club signup rates—our best month to date! Dutton Goldfield, Sonoma County
“…Elizabeth Slater’s guidance and training provided the perfect platform, helping us double our Wine Club signups in the last 3 months compared to last year. If you’re serious about improving your business, then give her a call...”
Franciscan Estates, Napa County
Other Seminars & Training
Staff and management training should be as integral a part of the operation of a successful winery as using the very best grapes and producing top notch wines. Yet, despite its iymportance, it is the component of business operations that is most easily and most often ignored. In fact, it is frequently not recognized as a component of successful business operations at all.
E (as she is known) presents seminars and workshops on a variety of marketing and sales subjects to wineries and winery associations throughout North America. She is a featured speaker at Wineries Unlimited and presents regularly at state and province conferences working across the US and Canada.
In Short was started as a direct marketing company in 1994 and added workshops and seminars to the mix in 1997. Elizabeth's dynamic and humorous speaking style has made her a popular and busy speaker both in and out of the wine industry.
"In Short Direct Marketing is an essential business tool." - Maureen Hendrikson, Patit Creek Cellars
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Founder | Elizabeth Slater | E@inshortmarketing.com | 707-836-8730 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| In Short Direct Marketing | , Ashland | OR | United States of America | 97520 |
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