Ashland, OR, United States of America, 97520
Feeds
Do Your Customers Know That They Are Important to You?
As a single woman walking into a winery, I know that I am not necessarily their favorite type of customer.
Sometimes I can see by the look on the server’s face that she/he does not think I am going to buy much from her or him. If I can tell that the servers are not particularly thrilled to see me and do not believe I am going to result in a large sale for the winery, then I am likely not to be treated too well.
It is not that the person behind the bar is rude. But they often make it clear that they believe that I am not going to buy a case of wine or even a couple of bottles. They just go through the routine of pouring the wine and then do other things behind the bar.
The problem with this is that the less that the person behind the bar thinks I will buy, the less I probably will buy. Not because, before I entered the winery, I had decided this was a one-bottle stop, but because I am aware that I am not expected to buy anything and unless I am amazed by the brilliance of the wine, I probably won’t.
Even though we don’t consciously think about whether the server is happy to see us or not, we usually know from their facial expressions, tone of voice, and stance.
The fact is that we never know what our visitors can afford to buy or are planning to buy. When I spent more time behind the bar and assumed how and what people would or would not buy from me, I never knew if my attitude or ideas that they weren’t going to buy had affected their decision. The best thing Is not to assume. If you are wrong, you could lose the sale.
A tip of the glass from me to you!
About
Elizabeth Slater of In Short Direct Marketing is recognized throughout North America as speaker and trainer, increasing sales for wineries through staff training in sales, customer service and all avenues of direct marketing. In Short has works with individual wineries as well as winery associations throughout North America.
INCREASE WINE CLUB SALES & RETENTION: Do you have enough wine club members? Are you retaining them?
Elizabeth Slater, In Short Direct Marketing’s wine club expert, gives your staff the tools they need to make your wine club membership sales and retention soar. In addition to working with individual wineries, Elizabeth teaches wine club classes at both Sonoma State University and Santa Rosa Junior College.
Testimonials
”After a very interactive training with our team, our following month saw over a65% increasein wine club signup rates—our best month to date! Dutton Goldfield, Sonoma County
“…Elizabeth Slater’s guidance and training provided the perfect platform, helping us double our Wine Club signups in the last 3 months compared to last year. If you’re serious about improving your business, then give her a call...”
Franciscan Estates, Napa County
Other Seminars & Training
Staff and management training should be as integral a part of the operation of a successful winery as using the very best grapes and producing top notch wines. Yet, despite its iymportance, it is the component of business operations that is most easily and most often ignored. In fact, it is frequently not recognized as a component of successful business operations at all.
E (as she is known) presents seminars and workshops on a variety of marketing and sales subjects to wineries and winery associations throughout North America. She is a featured speaker at Wineries Unlimited and presents regularly at state and province conferences working across the US and Canada.
In Short was started as a direct marketing company in 1994 and added workshops and seminars to the mix in 1997. Elizabeth's dynamic and humorous speaking style has made her a popular and busy speaker both in and out of the wine industry.
"In Short Direct Marketing is an essential business tool." - Maureen Hendrikson, Patit Creek Cellars
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Founder | Elizabeth Slater | E@inshortmarketing.com | 707-836-8730 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| In Short Direct Marketing | , Ashland | OR | United States of America | 97520 |
List of Locations
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