Ashland, OR, United States of America, 97520
Feeds
What Do Your Customers Have To Say About You?
This is a blog that I originally wrote in 2013. But it is just as important in 2023 as it was in 2013.
***
Social media for many retailers means posting something about their product and hoping that it interests their fans. Yet as social media becomes more sophisticated, we need to be more aware of what our fans want from us.
Your customers not only want to read what you have to say, but they also want you to read what they have to say, whether they are saying it directly to us or putting it out on the internet in different places.
It’s important that you monitor what they are saying about you, your wine, and your winery. Good or bad, you need to know. It’s also important that you respond to the comments, whether they are positive or negative.
Responding to negative comments is as much about letting others know that you care as it is about reaching out to the person who has made the negative comments. As more and more people use social media, you need to be there to say “thank you” to those who have positive things to say and “how can we make it better?” to those who are not so positive about their experiences with your hospitality or your brand.
We should also respond quickly (within 24 hours if possible) to those who ask questions or want more information from us.
There are sites you can go to (some at no charge and some paid) in order to find out what people are saying. So type Social Monitoring into your browser and find out what people are saying about your business, either directly or indirectly and respond nicely (of course) to the comments.
Create two-way conversations with the people who regularly follow you. They will appreciate you, your business, and your brand more and appreciation sells products.
A tip of the glass from me to you!
About
Elizabeth Slater of In Short Direct Marketing is recognized throughout North America as speaker and trainer, increasing sales for wineries through staff training in sales, customer service and all avenues of direct marketing. In Short has works with individual wineries as well as winery associations throughout North America.
INCREASE WINE CLUB SALES & RETENTION: Do you have enough wine club members? Are you retaining them?
Elizabeth Slater, In Short Direct Marketing’s wine club expert, gives your staff the tools they need to make your wine club membership sales and retention soar. In addition to working with individual wineries, Elizabeth teaches wine club classes at both Sonoma State University and Santa Rosa Junior College.
Testimonials
”After a very interactive training with our team, our following month saw over a65% increasein wine club signup rates—our best month to date! Dutton Goldfield, Sonoma County
“…Elizabeth Slater’s guidance and training provided the perfect platform, helping us double our Wine Club signups in the last 3 months compared to last year. If you’re serious about improving your business, then give her a call...”
Franciscan Estates, Napa County
Other Seminars & Training
Staff and management training should be as integral a part of the operation of a successful winery as using the very best grapes and producing top notch wines. Yet, despite its iymportance, it is the component of business operations that is most easily and most often ignored. In fact, it is frequently not recognized as a component of successful business operations at all.
E (as she is known) presents seminars and workshops on a variety of marketing and sales subjects to wineries and winery associations throughout North America. She is a featured speaker at Wineries Unlimited and presents regularly at state and province conferences working across the US and Canada.
In Short was started as a direct marketing company in 1994 and added workshops and seminars to the mix in 1997. Elizabeth's dynamic and humorous speaking style has made her a popular and busy speaker both in and out of the wine industry.
"In Short Direct Marketing is an essential business tool." - Maureen Hendrikson, Patit Creek Cellars
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Founder | Elizabeth Slater | E@inshortmarketing.com | 707-836-8730 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| In Short Direct Marketing | , Ashland | OR | United States of America | 97520 |
List of Locations
Profile Picture