Ashland, OR, United States of America, 97520
Feeds
Do You Enjoy Selling and Do Your Customers Enjoy Listening to Your Sales Pitch?
How do you feel about selling? Many people work in wine tasting rooms because they like wine and they like to talk about it to others who don’t know as much.
Naturally, it is important that you have wine knowledge (at least a rudimentary knowledge) and you continue to learn for as long as you are in the wine business and dealing with customers. However, it Is also important that your customers feel comfortable and do not feel as if they are being talked down to.
Wine can be complex and confusing, especially when you are using uncommon wine words that many of your customers may not understand. Before you launch into your wine presentation, discover how much your visitors know about wine in general and your wines in particular.
Once you know if this is the first time your guests have ever been to a winery or if your guests go wine tasting and wine buying every weekend and take classes on wine you can speak to them in the language they will understand. Your customers will also appreciate that it is important for you to understand them.
Here are a few basics that may help increase sales:
- If you are using language that your guests don’t understand they are less likely to buy from you. If you add in a wine word or two to enhance their knowledge (and help them impress their friends when they use it) you are more likely to sell more wine.
- Let your customers know that you are open to questions and that any questions they ask are good questions. There is no such thing as a silly question if your guests are trying to expand their knowledge of wine, thereby making themselves more comfortable about buying wine.
Next week’s blog… More tips on making your guests comfortable when buying wine.
PS If there are any topics that you would like me to talk about in my blog, please let me know:
E@inshortmarketing.com. I look forward to hearing from you.
A tip of the glass from me to you!
About
Elizabeth Slater of In Short Direct Marketing is recognized throughout North America as speaker and trainer, increasing sales for wineries through staff training in sales, customer service and all avenues of direct marketing. In Short has works with individual wineries as well as winery associations throughout North America.
INCREASE WINE CLUB SALES & RETENTION: Do you have enough wine club members? Are you retaining them?
Elizabeth Slater, In Short Direct Marketing’s wine club expert, gives your staff the tools they need to make your wine club membership sales and retention soar. In addition to working with individual wineries, Elizabeth teaches wine club classes at both Sonoma State University and Santa Rosa Junior College.
Testimonials
”After a very interactive training with our team, our following month saw over a65% increasein wine club signup rates—our best month to date! Dutton Goldfield, Sonoma County
“…Elizabeth Slater’s guidance and training provided the perfect platform, helping us double our Wine Club signups in the last 3 months compared to last year. If you’re serious about improving your business, then give her a call...”
Franciscan Estates, Napa County
Other Seminars & Training
Staff and management training should be as integral a part of the operation of a successful winery as using the very best grapes and producing top notch wines. Yet, despite its iymportance, it is the component of business operations that is most easily and most often ignored. In fact, it is frequently not recognized as a component of successful business operations at all.
E (as she is known) presents seminars and workshops on a variety of marketing and sales subjects to wineries and winery associations throughout North America. She is a featured speaker at Wineries Unlimited and presents regularly at state and province conferences working across the US and Canada.
In Short was started as a direct marketing company in 1994 and added workshops and seminars to the mix in 1997. Elizabeth's dynamic and humorous speaking style has made her a popular and busy speaker both in and out of the wine industry.
"In Short Direct Marketing is an essential business tool." - Maureen Hendrikson, Patit Creek Cellars
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Founder | Elizabeth Slater | E@inshortmarketing.com | 707-836-8730 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| In Short Direct Marketing | , Ashland | OR | United States of America | 97520 |
List of Locations
Profile Picture