Ashland, OR, United States of America, 97520
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The Richest Generation in American History is Coming Your Way. Are You Ready?
I subscribe to Tuesday Tidbits, a weekly information sheet by Donniella Winchell, Executive Director of the Ohio Wine Producers Association and a long-time powerhouse in the wine industry. With Donnie’s permission, I am reprinting this article as it has some great information.
A great read that will give you lots to think about.
“Covid has forced all of us to take a new look at the world and the consumers around us. Here is an interesting stat, taken from an article by W. Blake Gray which appeared on my news feed this past week:
One of the most interesting demographic facts he (Moramarco) presented (at a recent conference). There are now more consumers in the ‘young 60s’ than from ages 21 -25.
And from Demographic Drought by Emsi: “3 million Boomers retired during COVID. And they are retiring with an average of $12 million household net worth, making them the richest generation in American history.”
So these Boomers have time AND money to spend. Plus, we all know they have a greater interest in wine than in seltzers, beer, spirits, and the like.
So, why are we not giving them more attention?
Additional research says they are looking for fun things to do, do not consider themselves to be ‘old’, want interesting experiences, love to travel, are looking for a healthy lifestyle, enjoy lifelong learning, and perhaps even might want to take on a fun, part-time job.
All of this sounds like we have things that would appeal to this generation. So, I repeat, why are we not giving them more attention?”
A tip of the glass from me to you!
About
Elizabeth Slater of In Short Direct Marketing is recognized throughout North America as speaker and trainer, increasing sales for wineries through staff training in sales, customer service and all avenues of direct marketing. In Short has works with individual wineries as well as winery associations throughout North America.
INCREASE WINE CLUB SALES & RETENTION: Do you have enough wine club members? Are you retaining them?
Elizabeth Slater, In Short Direct Marketing’s wine club expert, gives your staff the tools they need to make your wine club membership sales and retention soar. In addition to working with individual wineries, Elizabeth teaches wine club classes at both Sonoma State University and Santa Rosa Junior College.
Testimonials
”After a very interactive training with our team, our following month saw over a65% increasein wine club signup rates—our best month to date! Dutton Goldfield, Sonoma County
“…Elizabeth Slater’s guidance and training provided the perfect platform, helping us double our Wine Club signups in the last 3 months compared to last year. If you’re serious about improving your business, then give her a call...”
Franciscan Estates, Napa County
Other Seminars & Training
Staff and management training should be as integral a part of the operation of a successful winery as using the very best grapes and producing top notch wines. Yet, despite its iymportance, it is the component of business operations that is most easily and most often ignored. In fact, it is frequently not recognized as a component of successful business operations at all.
E (as she is known) presents seminars and workshops on a variety of marketing and sales subjects to wineries and winery associations throughout North America. She is a featured speaker at Wineries Unlimited and presents regularly at state and province conferences working across the US and Canada.
In Short was started as a direct marketing company in 1994 and added workshops and seminars to the mix in 1997. Elizabeth's dynamic and humorous speaking style has made her a popular and busy speaker both in and out of the wine industry.
"In Short Direct Marketing is an essential business tool." - Maureen Hendrikson, Patit Creek Cellars
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Founder | Elizabeth Slater | E@inshortmarketing.com | 707-836-8730 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| In Short Direct Marketing | , Ashland | OR | United States of America | 97520 |
List of Locations
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