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Younger Consumers & Wine: 7 Proven Marketing Strategies

It’s the same conversation in boardrooms, discussion boards, symposiums, and industry reports: “Younger consumers just aren’t drinking wine like previous generations.” Sure, the concern is valid. But the narrative misses key nuances. The reality is that younger consumers are still just that—young. Their drinking habits, lifestyle priorities, and financial realities don’t yet match those of past generations at the same life stage.

But instead of writing off Gen Z or younger Millennials, the wine industry needs to adjust its approach. The traditional playbook doesn’t account for how younger consumers live, what they value, or how they engage with brands. If wineries want to stay relevant, it’s time to rewrite the script.

1. Younger Consumers Will Age Into Wine—Just Like Boomers Did

A common misstep in the industry’s current panic is comparing a 23-year-old Gen Zer to a 45-year-old Gen Xer. The latter has had decades to develop wine preferences, disposable income, and a lifestyle where wine fits naturally. The younger consumer? They’re still figuring things out.

But here’s the thing—this isn’t new to this generation.

Boomers weren’t drinking Bordeaux and Burgundy in their 20s. In the 1970s and 80s, their go-to drinks were beer and spirits, with brands like Budweiser, Miller, and Jack Daniel’s leading the way. When they did drink wine, it wasn’t $100 Napa Cabs—it was cheap, approachable, mass-market brands like Mateus Rosé, Blue Nun, and Riunite Lambrusco.

As they aged into their 30s and 40s, their disposable income grew, their tastes evolved, and they started drinking more premium wines. This shift was helped by key moments in wine history, like the Judgment of Paris in 1976, which put California wines on the map and helped normalize wine as an aspirational yet accessible beverage.

Fast forward to today—why would we expect Gen Z’s path to look any different?

They’re starting with canned wines, easy-drinking rosés, and White Claw-adjacent wine spritzers—just like Boomers started with sweet, entry-level wines. That doesn’t mean they won’t eventually graduate to a Cab Sauv, but their lifestyle, budget, and interests don’t align with traditional wine marketing yet.

Instead of lamenting that they’re not cellaring Bordeaux at 22, the industry should focus on meeting them where they are and evolving with them—just like it did with previous generations.

The Judgment of Paris in 1976 changed perceptions of wine forever. Now, nearly 50 years later, we’re at another turning point—but instead of waiting for a ‘moment,’ wineries need to actively shape how younger consumers engage with wine.

2. The Old Playbook Doesn’t Fit Today’s Lifestyles

For decades, the wine industry followed a structured marketing model:

  • High-end, aspirational messaging
  • Traditional pairing rules
  • Wine-first events and experiences

But Gen Z operates differently. Their 20s aren’t about settling down early, hosting dinner parties, or buying cases of wine for a well-stocked cellar. They value experiences over possessions and are more likely to be traveling, working remotely, and prioritizing social time.

And let’s address the big misconception—Gen Z isn’t skipping wine because they’re broke. They’re skipping wine because it doesn’t fit into how they currently spend their money.

This is the generation dropping $200+ for Coachella tickets, Taylor Swift concerts, and global travel. They spend on boutique fitness classes, Airbnb getaways, and high-quality coffee. They’re willing to pay for what matters to them.

It’s not about affordability—it’s about priorities. So the real question is: ‘Why isn’t wine making the cut?

The answer? It’s not speaking their language.

  • They don’t want to feel excluded by stuffy wine messaging.
  • They’re looking for experiences first, and if wine happens to be there—great.
  • They aren’t drawn to outdated marketing tropes about luxury and exclusivity.

This is why natural wine bars, canned wines, and alternative formats are thriving—because they fit seamlessly into how Gen Z consumes. Wineries need to lean into where and how this generation is already spending money, instead of dismissing them outright.

The problem isn’t that they can’t buy wine. The problem is the industry hasn’t given them a compelling reason to.

3. Make Wine More Approachable (No, Really)

Younger consumers weren’t raised on Robert Parker scores and Bordeaux classifications. They don’t need a masterclass in tannins—they need a reason to care.

Look at What Works: The Yellowtail x Domino’s Example

Yellowtail’s recent collaboration with Domino’s was brilliant. Why?

  • It removed the pretentiousness around wine.
  • It said, “Wine can be casual, fun, and totally normal with pizza.”
  • It reinforced the idea that wine isn’t just for special occasions—it’s for whenever.

This is exactly why canned wine, wine spritzers, and single-serve bottles are thriving—because they fit into how Gen Z already drinks. Instead of forcing them into traditional formats, these products meet them where they are, making wine more accessible in the same way craft cocktails in a can or hard seltzers have.

New Playbook: Wine Fits Your Lifestyle, Not the Other Way Around

Forget the old-school rules. Wine should be as flexible as the consumer.

  • Rosé + porch nights = perfection.
  • Canned white wine + beach day = effortless.
  • Big, bold red + bonfire = cozy fall vibes.
  • Bubbles + pickleball victory = celebratory.
  • Your glass + après ski = winter perfection.

Wine isn’t one-size-fits-all. Consumers should feel like they’re choosing the moment, not following a rulebook.

Wine should feel personal, casual, and adaptable—not like an intimidating, rules-based club.

4. Rethink the Way We Talk About Wine

Let’s be honest: most wine descriptions sound like they were written for a sommelier exam.

  • “Firm structure with notes of graphite and leather.”
  • “Elegant yet powerful, with stewed plum and baking spice.”
  • “Unctuous mouthfeel with lifted acidity.”

No 25-year-old is thinking, ‘You know what I need? A hint of graphite and leather.’

Wine marketing needs to shift from intimidating to inviting. Instead of making consumers feel like they need a degree in enology to enjoy a bottle, brands should focus on making wine descriptions relatable and easy to digest.

Stop Talking At Consumers—Make It Make Sense

If wine descriptions were written the way people actually talk, they’d look more like this:

  • Instead of “medium-bodied with bright acidity,” → “Light enough for a second glass, bold enough to impress your wine-snob friend.”
  • Instead of “aromas of stewed plum and baking spice,” → “Like drinking a warm hug on a cold night.”
  • Instead of “unctuous,” → Just… don’t.

Consumers aren’t looking for a lecture on tasting notes. They want descriptions that help them imagine the experience.

Think Beyond Fancy Glassware

Wine marketing still leans heavily on polished table settings, perfect charcuterie boards, and scenic vineyard backdrops.

But let’s be real—younger consumers aren’t hosting formal dinner parties every weekend. They’re:
✅ Sitting on the couch with takeout
✅ Pregaming for a concert
✅ Hanging out at a pickleball tournament

And yet, so many brands refuse to show wine in these real-life settings.

The message? “This isn’t for you.”

That needs to change.

  • Show wine at a tailgate, a bonfire, or a game night.
  • Show wine in a plastic cup at a music festival.
  • Show wine on a beach, at a house party, or in the hands of people just having fun.

People drink wine how they want to, not how we tell them to. The brands that lean into that will win.

Make Packaging Part of the Experience

For Millennials and Gen Z, packaging isn’t just functional—it’s part of the experience.

  • Unboxing videos are everywhere on social media, and brands that invest in aesthetically pleasing, memorable packaging get free exposure.
  • Subscription box culture is thriving, and wineries that design fun, interactive packaging can take advantage of this trend.
  • Sustainability matters. Younger consumers care about recyclable, minimal-waste packaging, making it a key selling point.
  • Modern, bold designs win. Bright colors, sleek typography, and minimalist yet striking aesthetics resonate with younger buyers.

5. Digital Marketing: Go Beyond Facebook & Instagram

If your winery’s digital presence is limited to Facebook and Instagram, you’re already behind.

  • TikTok (within compliance) is shaping trends and introducing new brands to consumers.
  • YouTube remains an untapped goldmine for storytelling—behind-the-scenes footage, winemaker chats, and lifestyle content.
  • Pinterest is where people plan their dream dinners, vacations, and weddings—why not position your brand there?

Younger audiences aren’t passively scrolling—they’re searching for engaging content. Be part of their world, not an afterthought.

6. Rethink Events: Make Them About What Consumers Love (Not Just Wine)

For years, wineries have structured events around wine first, everything else second. But what if we flipped that?

Host events people already love—and add wine.

  • Pickleball tournament with rosé slushies (post-game, of course)
  • Sunset yoga followed by a wine flight
  • Vinyl night where guests bring records & sip natural wine
  • Trivia night with themed wine pairings
  • Mini ‘Judgment of Paris’ blind tastings where guests pick the winners

Wine can enhance experiences without being the entire experience.

7. Wine Clubs Need a Refresh

Wine clubs are due for an evolution. The old-school model of three bottles per quarter, automatically billed is losing appeal. Younger consumers want:

  • Customization – Let them swap bottles or choose frequency.
  • Experiential perks – Priority access to fun events, not just discounts.
  • Flexibility – Subscription models that adapt to their lifestyle.

Think about how younger consumers engage with brands like HelloFresh or Netflix. Personalization, ease of use, and a sense of belonging are key.

8. Get Playful: Marketing That Feels Fun

Wine marketing doesn’t have to be serious all the time—in fact, the brands that embrace creativity and interactivity are the ones capturing younger audiences.

Think about how people discover fashion, travel, and food—it’s not through static ads. It’s through immersive, engaging experiences that feel tailored to them. Wine should be no different.

Instead of treating wine as something exclusive and polished, brands should make it dynamic and shareable:
Instagram-worthy packaging that makes people want to show it off.
Interactive online quizzes that help customers find their perfect wine match.
Behind-the-scenes winery content on YouTube that feels like an inside look, not a sales pitch.

Tailor Your Marketing by Platform

Different platforms require different tones and strategies:

  • Facebook: Best for polished storytelling and brand authority.
  • YouTube: A goldmine for immersive, long-form content (like behind-the-scenes winery tours).
  • Instagram: Visually aspirational—lean into lifestyle-driven content that sells a vibe.
  • TikTok: Playful, trend-driven, and ideal for quick, engaging wine hacks or fun pairings.

Younger consumers engage with brands differently on different platforms—meet them where they are, and make it fun.

9. Why Emerging Wine Regions Are Thriving

Napa will always be a bucket-list destination, but younger consumers are branching out—and wine regions that offer a more relaxed, approachable experience are thriving.

There’s a reason wine regions outside of Napa are seeing spikes in visitation:

  • Family-friendly, dog-friendly experiences
  • No reservation-only policies
  • Affordable tastings

Remember: When Boomers started drinking wine, wine tastings were mostly free. The barrier to entry was low, allowing people to explore wine without intimidation or financial hesitation.

Today, a Napa tasting can easily run $80+. That’s a tough sell for a young consumer who might not even know if they like wine yet. Now, regions that keep things casual and let people discover wine without pressure are pulling in the next generation of drinkers.

Lowering the barrier to entry brings more people into the fold.

The Bottom Line: Wine Needs to Evolve, Not Panic

The next generation of wine drinkers isn’t rejecting wine—they’re just engaging with it differently. Wineries that adapt their marketing, experiences, and messaging to meet younger consumers where they are will be the ones that thrive.

At Corksy, we help wineries modernize their DTC strategy with flexible tools for e-commerce, wine clubs, POS, and digital marketing—all designed to make selling wine easier in today’s landscape.

Want to attract and retain younger wine consumers? Let’s chat. Learn more at Corksy.io. 🚀


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Heatmaps: A Winery’s Secret to More Sales

Growing your winery’s online presence is essential, but increasing website traffic can be costly – especially when it comes to paid advertising. Since you can’t control the cost of acquiring new visitors, the best way to maximize your marketing budget is by improving your conversion rates, average order values, and long-term customer retention.

One powerful tool to help with this? Heatmaps. 🔥

GIF by Giflytics

Really – this data doesn’t lie. Heatmaps give you visual insights into how visitors interact with your website, showing where they click, scroll, and spend the most time. With these insights, you can refine your website’s layout to better engage potential customers, drive more wine club sign-ups, and increase online sales.

Discover three ways wineries can use heatmaps to optimize conversions. 🤘

1) Uncover “Dead Zones” & Boost Engagement

Heatmaps reveal what your visitors focus on – and what they ignore. Take a look at the example below:

uncover dead zones using heatmaps

When reviewing a heatmap, look for:

  • Hot spots (red, orange, yellow areas): These indicate high engagement, such as frequent clicks or cursor movement.
  • Cool spots (blue or no color): These are “dead zones” where visitors aren’t interacting.

By identifying these patterns, you can see whether visitors are focusing on the right elements or if important sections are being overlooked.

💡 How Wineries Can Apply This Data

Once you’ve analyzed your heatmap, use these insights to optimize your site:

  • CTA Placement: If your “Join the Wine Club” or “Shop Now” button is in a low-engagement area, test moving it to a hot spot where users are already paying attention.
  • Homepage Adjustments: If visitors are ignoring your featured wine section, you might need more engaging imagery, pricing visibility, or clearer descriptions.
  • Tasting Room Bookings: If your “Visit Us” page gets clicks, but the booking button is in a dead zone, try moving it higher on the page or closer to the sections with high activity.
  • Navigation Issues: If visitors aren’t clicking key menu links, your navigation might be too complex or missing what they’re looking for – consider renaming menu items or repositioning them.

By continuously testing and adjusting based on heatmap insights, wineries can improve their website experience, leading to higher wine club sign-ups, more tasting room bookings, and increased online sales.

2) Adjust Layout Using Scroll Depth

Not all visitors scroll to the bottom of your page. Scroll depth heatmaps show where most users stop reading, helping you optimize content placement.

scroll depth heatmap example
What Is the Average Fold?

The average fold refers to the point on a webpage that is visible without scrolling when a visitor first lands on the site. Anything below this point requires the user to scroll to see it. Since different devices and screen sizes have varying fold placements, heatmaps help determine where most users stop scrolling and what content they actually see.

For example, if your wine club benefits or special promotions are placed far below the average fold and most visitors don’t scroll that far, they might never even see those offers.

💡 Applying These Insights

If customers aren’t scrolling far enough to see your limited-time wine bundle or special offer, you might:

  • Move key promotions higher on the page so they are visible above the fold for most visitors.
  • Add a call-to-action (CTA) that scrolls users down to important sections, like membership details or seasonal discounts.
  • Use subtle cues like an arrow icon or “Swipe to Learn More” text to encourage scrolling.

For instance, if visitors stop reading just before your wine club benefits are listed, shifting that section higher could lead to more sign-ups.

By analyzing scroll depth and the average fold, wineries can ensure that high-value content is seen by more visitors, leading to better engagement and higher conversions.

3) Experiment with Calls-to-Action (CTAs)

Once you’ve identified the best places for your CTAs, test different variations to see what resonates with visitors.

  • Try different CTA placements – such as adding “Join the Club” buttons near highly viewed sections.
  • Test multiple CTA copy versions – for example, instead of “Subscribe to Our Newsletter,” try “Get Exclusive Wine Offers.”
  • Consider using contrast and design elements to make buttons stand out more (we go over all things design elements in our on-demand Website Design 101 webinar)!

With Corksy’s website builder, wineries can easily test different CTA placements, colors, and copy – no developer needed. Ongoing testing and optimization help fine-tune your website, turning more visitors into loyal customers. 

Time to Turn Up the 🔥

The cost of acquiring customers online isn’t likely to decrease, so making the most of your existing traffic is crucial. Heatmaps provide valuable data to refine your website layout, improve conversions, and increase sales – without spending more on ads.

And remember: Higher conversions alone aren’t the goal. Keep an eye on average order value and customer lifetime value to ensure your optimizations are driving sustainable revenue for your winery.

Want expert guidance on analyzing and optimizing your winery’s website? Let’s chat.

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The Modern Winery Tech Stack: 10 Essential Reasons an All-in-One Platform Wins

The Problem: Disconnected Systems Creating Operational Inefficiencies

Running a winery is more than just making great wine—it's about creating memorable experiences, building customer relationships, and growing your business. But when your tech stack is holding you back, it feels like you’re constantly juggling disconnected systems, outdated tools, and manual workarounds just to keep things running.

Wineries didn’t get into the wine business to manage technology. They did it to share their passion, grow their brand, and connect with people who love their wine. But as wineries grow, the cracks in an outdated system start to show—slow checkouts, data stuck in silos, complicated wine club processes, and marketing that feels more like guesswork than strategy.

The good news? It doesn’t have to be this way.

Wineries deserve a platform that’s intuitive, agile, and scalable—one that helps them focus on what they do best: making and selling exceptional wine. The wine industry is evolving, and it’s time for winery tech to evolve with it.

The Shift: Why Wineries Need an Agile, Scalable Tech Stack 

Corksy was built because wineries shouldn’t have to settle. We’re a team of innovators who get the wine business, DTC, and what wineries actually need. We looked at what’s working in other industries—seamless e-commerce, intuitive software, agile tools that scale—and asked: Why doesn’t the wine industry have this? 

What Makes Corksy Different?

Corksy is not just an all-in-one system—it is a future-proof, scalable, winery-first platform designed to help wineries sell more wine, streamline operations, and adapt as the industry evolves.

1. A POS That Helps You Sell More 

  • Mobile & Versatile: A POS device wineries can carry around the tasting room to handle purchases anywhere.
  • Integrated Wine Club Upsells: Automatically prompts staff with wine club upsell opportunities at checkout.
  • Seamless Shipping from POS: Unlike competitors, Corksy lets wineries ship directly from the POS in a single transaction—no extra steps, orders, or systems needed.
  • Enhanced Customer Experience: Corksy's POS gives winery staff all the information they need in one simplified slide-out view, allowing them to personalize service, recommend wines, and complete transactions efficiently.

2. The Fastest Checkout in the Industry

  • Built for speed. Less friction means fewer abandoned carts and more conversions.

  • Address Auto-Fill for faster transactions and fewer errors.
  • Apple Pay & Google Pay Integration for quick, hassle-free payments.

3. Advanced E-Commerce with Modern Reporting

  • Real-time insights so wineries know what’s selling and who’s buying.
  • Automated segmentation so wineries can send targeted offers to the right customers.
  • Smart inventory management that prevents overselling and stock headaches.
  • Automated low-stock alerts so you never get caught off guard.

4. Backed by the Best Website Builder 

  • Built on Duda, the highest-rated web builder for performance, security, and SEO.
  • Mobile-First Design to ensure seamless experiences on any device, anywhere.
  • Integrated tracking, SSL, and drag-and-drop customization—no extra costs, no developers required.
  • SEO tools built in so wineries can be found online.

5. No Unnecessary Integrations—Only the Best Where Needed

  • Fully equipped out of the box so wineries don’t have to add 20 different apps just to function.
  • Optional integrations with the best tools out there, like RedChirp (SMS), WineShipping, Fort Systems, Klaviyo, and Mailchimp.

6. Wine Club That’s Built to Scale

  • Process 1,000 members in less than 5 minutes—no more waiting around for slow systems.
  • Real-time alerts for non-compliant orders or errors, so you can fix issues before they become problems.
  • Pre-estimate revenue based on selected wine club carts—so you can upsell before processing.
  • Easy, intuitive customer accounts that keep members engaged.
  • Customizable membership tiers for more flexibility.

7. Built-in Marketing Personalization

  • Create personalized popups and banners to target the right customer at the right time.
  • Dynamic tagging and segmentation make personalized email marketing effortless.

8. Multi-Tenant Management for Growing Businesses

  • Manage multiple websites and brands seamlessly with a single set of products across all sites.
  • Unified admin view: Get a comprehensive dashboard that shows data and performance across every brand.
  • Cross-brand customer insights: If a VIP from one brand visits another tasting room, staff can see their full customer profile, ensuring a personalized experience every time.

9. Faster, More Efficient Fulfillment with FedEx & UPS Integrations

  • Direct integrations that remove extra steps and simplify shipping.
  • Generate labels, track shipments, and manage logistics all in one place.
  • No third-party tools needed—just fast, seamless fulfillment.
  • Automatically pull live shipping rates from UPS, FedEx and USPS at checkout - no guesswork needed.

10. Thought Leadership & Client Enablement

  • Corksy University offers training, webinars, and industry insights to ensure wineries get the most out of the platform.
  • Industry thought leaders from both wine and tech bring modern strategies to push the wine industry into 2025 and beyond.

The Future of Winery Tech is Here

Corksy didn’t just modernize the winery tech stack—it revolutionized it. For the first time, wineries have access to an all-in-one solution that is built to scale, simplify operations, and drive revenue.

Corksy was built for the wineries that want more. More efficiency, more sales, and a platform that helps them grow.

No more outdated, disjointed systems. No more struggling with slow checkouts, disconnected customer data, or complicated integrations. Corksy has everything you need to sell more wine, create a seamless customer experience, and get the data you need—when you need it.

Ready to Future-Proof Your Winery?

Join the wineries switching to Corksy and experience a truly modern tech stack designed for the next generation of wine DTC. Book a demo today. 

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Valentine's Day Marketing: 14 Strategies to Capitalize on Love and Wine

Valentine’s Day isn’t just for flowers and chocolates—it’s also a prime opportunity for wineries to boost sales, attract new customers, and strengthen existing relationships. This holiday of love lends itself perfectly to creative marketing initiatives that showcase wine as the ultimate romantic gift or experience. Here’s how wineries can make the most of Valentine’s Day. 

1. Embrace Online Sales with a Valentine's Day Theme

Ensure your website is ready to entice Valentine’s shoppers. Update your homepage with romantic visuals and feature special offers prominently. Simplify navigation to make shopping easy, especially for those making last-minute purchases. Incorporate Valentine’s Day-themed SEO keywords to improve search visibility and draw in gift-seekers. Don’t forget to clearly display shipping deadlines and offer expedited options to capture late buyers.

Tip: Use Corksy’s personalization tools to create pop-ups or banners highlighting Valentine’s deals and deadline reminders.

2. Valentine's Day Customer Acquisition

Valentine’s Day is an excellent time to engage new audiences. Run paid ads on social media tailored to demographics seeking romantic gifts or experiences. Partner with influencers to showcase your offerings, leveraging their reach to bring new eyes to your winery. Additionally, consider Pinterest for both organic posts and paid promotions. With its highly visual platform and active planning-focused audience, Pinterest can be a powerful channel to reach shoppers looking for unique Valentine’s gift ideas or date inspiration.

Example: Create eye-catching pins with romantic wine pairing ideas, bundled gift sets, or Valentine’s-themed tasting events. Promote these with Pinterest ads to expand your reach and drive traffic to your site.

3. Valentine's Day Bundles at Varied Price Points

Create curated gift bundles to appeal to a wide range of budgets. Pair your wines with chocolates, candles, or other romantic items. Offer options from affordable pairings to luxurious experiences. For a playful twist, include a “Dozen Roses” bundle—a case of Rosé wines packaged beautifully as a nod to the classic Valentine’s bouquet.

Example: A “Sweetheart Bundle” with a bottle of wine and artisan chocolates, a “Luxury Romance Package” featuring a premium wine, glasses, and a scented candle, or the “Dozen Roses” featuring 12 bottles of Rosé wines.

4. Gift-Wrapping: A Sweet Add-On

Enhance the customer experience with complimentary or add-on gift-wrapping services. Ready-to-gift packaging can be the deciding factor for busy or indecisive shoppers. Display wrapped bundles prominently in your tasting room and online store.

Valentine's Day Marketing for Tasting Rooms. This image is showcasing a cozy and inviting wine tasting room designed for Valentine's Day. The room has a warm, romantic ambiance with comfortable seating areas, a tasting bar, and wine bottles displayed on shelves, some wrapped in Valentine's Day themed gift wrap. The scene emphasizes the intimate and exclusive experience of a winery tasting room, complemented by the special Valentine's Day gift wrapping service.

5. Personalization in Your Valentine's Day Marketing

Personalization is key to standing out. Offer customized labels with romantic messages or names, either as an online feature or an in-person option. This adds sentimental value and turns a bottle of wine into a cherished keepsake.

Tip: Use Corksy’s CRM tools to remember customer preferences and suggest personalized gifts based on past purchases.

6. Use Email and SMS to Seal the Deal

Last-minute Valentine’s Day shoppers are your secret weapon—and it’s all about reaching them at the right moment. Combine email campaigns with SMS follow-ups to maximize impact. Start with engaging emails featuring romantic pairings, exclusive offers, and heartfelt testimonials. If certain customers haven’t opened their emails or made a purchase, use tools like Klaviyo or RedChirp to send an SMS that says, “It’s not too late! We’ve got your perfect Valentine’s Day gift ready.”

Tip: Pair this approach with Corksy’s tools to segment customers and automate personalized outreach for high-conversion results.

Example: Send an email with recipes for romantic dinners paired with your wines, followed by an SMS offering expedited pickup or delivery for their last-minute gift needs.

7. Create Urgency in Valentine's Day Offers

Last-minute shoppers thrive on urgency—so make it work for you. According to U.S. News & Report, nearly half of U.S. spending on Valentine’s Day flowers, candy, and cards occurs between February 11 and February 14. This last-minute rush is your opportunity to shine. Drive conversions by emphasizing scarcity and time sensitivity. Flash sales with countdown timers or highlighting limited stock can create a sense of FOMO (fear of missing out) and spur purchases. Pair urgency with targeted messaging to make your offers irresistible.

Example: Use phrases like “Only 24 hours left to grab the perfect Valentine’s Day gift!” in both emails and SMS. Add urgency-based banners on your website with live timers to build excitement.

8. Valentine's Day Themed Events

Events like wine tastings, dinner pairings, or couples’ tours can create memorable experiences and deepen customer connections. Promote these events through email, social media, and your website.

Example: Host a “Wine & Chocolate Pairing Night” or a “Love in the Vineyard” evening with guided tastings.

9. Community Engagement in Valentine's Day Marketing

Expand your reach by partnering with florists, chocolatiers, or gift shops for cross-promotions. Bundled offers that include wine and complementary products can drive sales and foster community goodwill.

Example: Create a “Love Local” package featuring a bottle of wine, locally made chocolates, and a bouquet from a nearby florist.

10. Analyze Your Valentine's Day Marketing Success

Track the effectiveness of your Valentine's Day marketing strategies. Understanding what resonates with your audience will help refine your approach for future campaigns.

11. Creative Campaigns to Enhance Valentine's Day Marketing

To further elevate your Valentine's Day marketing, consider these unique campaign ideas:

  • "Love Bubbles Over" Flash Sale: A 24-hour sale on all sparkling wines can be a major draw, promoted through social media and email alerts, highlighting the celebration of love.
  • "Pair Your Love with Our Wine" Bundles: Offer themed bundles that include wine, chocolates, and other romantic accompaniments, creating a complete Valentine's Day package.
  • “Roses are Red, Rosé is Divine”: Promote Rosé wines as a fun alternative to traditional flowers.
  • “Sparkling Countdown”: Highlight different sparkling wines each day leading up to Valentine’s Day, offering discounts or pairing suggestions.
  • “Last-Minute Lovers” Specials: Cater to late shoppers with sweet wine deals or pre-wrapped options.

12. Themed Decor in Your Tasting Room

Decorate your tasting room with romantic themes to set the mood for Valentine’s visitors. Soft lighting, floral arrangements, and cozy seating can create an inviting atmosphere. Display gift bundles and themed offers prominently to catch the eye.

Example: Set up a photo booth with Valentine’s props and encourage visitors to share their pictures on social media, tagging your winery.

13. Celebrate Galentine’s Day

As Leslie Knope from Parks and Recreation famously declared, Galentine’s Day is the best day of the year! Celebrate February 13th by hosting an over-the-top, fabulous event for friends to gather and toast their amazing friendships. Think waffles and wine pairings (because why not?), DIY charcuterie workshops, or even a “Sip and Paint” night featuring vibrant, friendship-themed artwork.

Example: Offer a “Besties Bundle” with sparkling wine, fun drinkware, and a Galentine’s playlist to make every friend group feel like they’re the stars of their own sitcom.

14. Highlight Self-Love

Valentine’s Day isn’t just for couples—it’s also a time to celebrate self-love and care. Create messaging and offers that resonate with those who are single, have lost loved ones, or simply want to treat themselves. Promote wine as the ultimate companion for a cozy night in or a solo celebration of life’s joys. Self-love bundles can include a bottle of wine, a scented candle, bath salts, and a heartfelt note encouraging customers to prioritize themselves.

Tip: Share stories or testimonials from customers about how they’ve embraced self-love, showing your winery as a supportive and inclusive brand.

Final Thoughts

Valentine’s Day is a chance to celebrate love and elevate your winery’s marketing. By embracing creativity, personalization, and strategic promotions, you can create memorable experiences that keep customers coming back. With tools like Corksy’s, it’s easier than ever to implement these strategies and make your winery a destination for Valentine’s Day magic. Chat with a growth specialist to learn more about Corksy's all-in-one winery solution today.


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Pinterest Predicts: 7 Trends Wineries Must Leverage in 2025

Every year, Pinterest Predicts drops its trend report, and this year’s insights are bigger than just what’s trending on the platform—they reflect broader cultural shifts that wineries can tap into across their marketing, experiences, and product development. With Pinterest’s track record of predicting trends with 80% accuracy, these insights are worth paying attention to, not just on Pinterest but across platforms like Instagram and TikTok, and even in your tasting room.

Here’s how wineries can creatively use these 2025 trends to attract attention, engage audiences, and stay ahead of the curve.

Why Pinterest Trends Matter for Wineries

Trends aren’t just fleeting moments—they shape what your customers are looking for and how they connect with your brand. Pinterest isn’t just a visual discovery platform; it’s where people go to dream, plan, and shop. With over 500 million monthly users, it’s a massive pool of inspiration. Plus:

  • Pinterest trends last nearly 2x longer than trends on other platforms.
  • Gen Z drives 65% of these trends, and they make up 40% of Pinterest’s audience.

This makes Pinterest a key platform for wineries, not just for advertising but also for staying in sync with what’s next. Let’s break down the trends and how you can use them to elevate your brand.

2025 Pinterest Predicts: Trends Wineries Should Watch

Pinterest’s report highlights trends that will dominate in 2025, many of which are directly relevant to the wine and spirits industry. Let’s explore the top food and beverage trends and how wineries can capitalize on them.

1. Après-Ski Aesthetic: Selling the Feeling of Cozy Luxury

The après-ski vibe blends rustic charm with high-end indulgence. It's less about literal skiing and more about evoking the fantasy of cozy luxury: mountain lodges, crackling fires, and indulgence after a long day.

What It Could Inspire:

  • Design winter campaigns around the idea of “luxurious escape,” using storytelling to invite customers to “unwind like it’s après-ski season.”
  • Partner with winter apparel or decor brands to co-market cozy, indulgent evenings with wine.
  • Launch limited-time bundles with evocative names like “Alpine Red” or “Chalet Chardonnay,” tying the product to the mood.

2. Pickle Fix: A Celebration of Bold, Niche Flavor

Pickles are having a moment, and it’s not just about eating them—it’s a nod to the rise of unapologetically bold, unique flavor experiences. Consumers are leaning into adventurous, briny, or tangy palettes as a way of exploring something new.

What It Could Inspire:

  • Create an experimental pairing menu that celebrates “bold flavor adventures,” featuring wine with unconventional pairings like fermented foods, bold spices, or even pickled fruits.
  • Market the idea of “breaking wine pairing rules” to appeal to adventurous foodies, encouraging them to step outside their comfort zones.
  • Start conversations on social media: “What’s the most unexpected pairing you’ve tried with wine?” Use the engagement to spark interest in events or promotions.

3. Cherry Coded: Vibrance Meets Vintage

The cherry aesthetic is about fun, vibrance, and playfulness—an invitation to bring a pop of color and energy to otherwise traditional spaces.

What It Could Inspire:

  • Reimagine your tasting room or event spaces with bursts of color or vintage-inspired accents, giving guests Instagrammable backdrops that draw them in.
  • Use this playful energy to create a campaign around a signature wine: something “vibrantly bold,” tied to cherries or red fruit flavors, and named with a wink, like “Cherry Crush.”
  • Host a retro-themed wine party with bright cocktails, classic tunes, and vintage dress codes. Encourage guests to share their experiences online with branded hashtags like #CherryCrushParty.

4. Sophisticated Self-Care: Wine Meets Wellness

Self-care is becoming an art form, and wine can naturally fit into the idea of indulging with purpose. This isn’t about excess; it’s about savoring meaningful, elevated moments.

What It Could Inspire:

  • Curate self-care gift boxes featuring low-intervention wines, soy candles, herbal teas, and cozy socks. Market them as the ultimate “me time” bundle.
  • Pair yoga classes or mindfulness workshops with wine tastings. Highlight organic or biodynamic wines for an eco-conscious spin.
  • Share Pinterest-worthy tips for incorporating wine into a self-care routine, like “5 Ways to Wind Down with Wine.”

5. Sustainability: Green is the New Standard

Consumers—especially Gen Z—are seeking out brands that align with their values. Sustainable practices aren’t optional anymore; they’re essential. But what resonates isn’t just the fact that you’re eco-conscious—it’s the story behind it.

What It Could Inspire:

  • Use Instagram Stories or TikTok to highlight your eco-friendly initiatives, whether that’s solar-powered winemaking, water-saving techniques, or organic farming.
  • Create a visual campaign using a tagline like “Wine That Gives Back,” aligning your brand with purpose-driven drinking.
  • Encourage customers to “drink sustainably” by offering refillable bottle programs or promoting eco-friendly packaging options.

6. Non-Alcoholic Wines: Inclusivity Without Compromise

The non-alcoholic movement isn’t going anywhere. Consumers want thoughtful, elevated options that don’t feel like a compromise.

What It Could Inspire:

  • Launch a non-alcoholic wine line and position it as a premium, mindful alternative. Tell a story about inclusion and craftsmanship to appeal to diverse audiences.
  • Share recipes for zero-proof cocktails using your non-alcoholic wines on Instagram and TikTok.
  • Rethink tastings to include non-alcoholic flights, framing them as “palate explorations” that let people savor the essence of wine without alcohol.

7. Holiday Magic: Evoking Nostalgia

The holidays aren’t just about shopping—they’re about creating moments people want to remember. This trend leans into nostalgia and the magic of shared traditions.

What It Could Inspire:

  • Curate Pinterest-worthy wine sets for every type of shopper—think “For the Host,” “For the Collector,” or “For Cozy Nights In.”
  • Host nostalgic holiday events like wreath-making workshops or wine-and-cookie pairings. Incorporate vintage themes to deepen the emotional connection.
  • Use interactive Instagram Stories, like polls or countdowns, to build excitement for holiday wine releases or exclusive sales.

Why Pinterest Advertising is a Must

If you’re not advertising on Pinterest, you’re missing out on a platform where people actively plan their purchases. Pinterest users are primed for action—they’re shopping, not just scrolling. Here’s why wineries should consider Pinterest ads:

  • Longer Relevance: Trends on Pinterest last longer than other platforms, giving your ads more longevity.
  • High-Intent Audiences: Users are actively searching for gift ideas, event inspiration, and products to buy.
  • Reach Younger Audiences: Gen Z and Millennials dominate the platform, making it a direct line to trend-savvy consumers.

Ready to level up your marketing? Don’t miss Corksy’s Social Media Advertising Webinar, where we explain how to make Pinterest (and other platforms) work for your winery.

Wrapping It All Up

From cozy escapes to bold pairings and nostalgic moments, these trends offer wineries a creative springboard for campaigns that resonate deeply with their audiences. Pinterest’s Predicts report isn’t just about trends—it’s about understanding cultural shifts and using them to create meaningful connections.

Whether you’re transforming your tasting room, designing playful campaigns, or embracing sustainability, these ideas can make 2025 your winery’s most innovative year yet. Start small, test w

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How to Attract Younger Wine Audiences: 20 Small Shifts for Big Results

The wine industry is steeped in tradition, but let’s be real—it’s time to shake things up. Younger demographics aren’t buying into the same old wine marketing tricks or outdated experiences. Want to grab their attention (and their dollars)? Then it’s time to think bold, fun, and modern.

You Don’t Have to Do It All—Start Small and Stay True to Your Brand

Attracting younger wine lovers doesn’t mean you need to overhaul everything or abandon your roots. Instead, consider making a few strategic shifts that align with your brand. Maybe your website keeps the traditional tasting notes, but you have fun with social media. Maybe your weekends are reserved for 21+ reservation-only tastings, but your weekdays are more relaxed and family-friendly. The key is finding what works for you and your audience. Now, let’s dive into some ideas.

1. Flex Your Wine Club Options

Your wine club isn’t working for everyone. Sure, your loyal members love their quarterly shipments, but new customers? They want options. Be the Spotify of wine clubs—not the CD collection nobody wants anymore.

  • Budget-Friendly Clubs: Offer a $50/month option. It’s a low-risk way for younger customers to try your wines.
  • Perks on Perks: Add experience-based benefits. Points that build toward private tastings, harvest parties, or even weekend stays at the vineyard.
  • Mix-and-Match Models: Let members pick their wines, skip months, or even pause their membership without a hassle.
  • Learn more wine club tips & tricks in our Wine Club Playbook.

2. Ready-to-Drink Beverages & Wine Cocktails Are Your New BFFs

RTDs (ready-to-drink cocktails and wines) are blowing up—and you need to get on board. Seriously, this category isn’t just sticking around; it’s thriving. Embrace it or risk getting left behind.

  • Launch a Line: Try canned wines, wine spritzers, or wine-based cocktails. Think rosé lemonade or a spiked sangria in a can.
  • Make It Fun: Market these as the perfect poolside, camping, or concert companion.
  • Don’t Wait: Your competitors are already doing this. The window for being “ahead of the curve” is closing fast.
  • Wine Cocktails: Stop thinking “rosé slushies only” (although who doesn’t love one on a hot day?). High-end wine cocktails featuring garden-fresh herbs, artisan syrups, and unexpected flavor profiles can elevate your brand.
  • Host Mixology Nights: Offer cocktail-making classes with a sommelier or mixologist to show off your wine’s versatility.
Photo courtesy of Kivelstadt Cellars.

3. Price for New Customers

Your $200 bottle of cabernet is incredible, but most people aren’t spending that on their first purchase. Meet new customers where they are—without cheapening your brand.

  • Attainable Luxury: A $20–$30 price point for an entry-level wine can pull in younger buyers who might later splurge on your premium options.
  • Tiered Pricing: Create entry-level tasting options that attract newer audiences while maintaining premium offerings.
  • Take a Note From Designers: Just like Gucci has Bloom perfumes and Mercedes-Benz has the C-Class, you can create lower-tier products that maintain your brand’s prestige.
  • Follow Industry Leaders: Take a cue from brands like Caymus, which offers lower-priced wines such as Bonanza and Conundrum, or Duckhorn’s Decoy line. These accessible options complement their signature, higher-priced wines and make their brands more approachable to a wider audience.

4. Reimagine the Tasting Room

Younger generations want experiences, not just wine. Make your tasting room the ultimate hangout spot.

  • Kid-Friendly Hours: Dedicate certain times to family-focused events.
  • Dog-Friendly Zones: Think patios with dog bowls, treats, and shade. Tail wagging = happy customers or even a dog park, like Keswick Vineyards offers.
  • Ditch Exclusivity: Spontaneous visits are trending. Use technology to streamline reservations but allow walk-ins when possible.
Keswick Vineyards highlights their dog-friendly policy encouraging four-legged guests.

5. Ditch the One-Size-Fits-All Marketing

Younger generations don’t just live in their inboxes. If email is your only way of connecting with them, you’re missing opportunities.

  • YouTube Presence: Go beyond advertising and create your own YouTube channel. Share behind-the-scenes footage, wine tutorials, pairing tips, and vineyard stories to engage a wider audience.
  • Reddit & Discord: Build communities on platforms like Reddit or Discord to foster genuine discussions and connect directly with wine enthusiasts. Have you searched your winery on these platforms?!
  • Slide Into DMs: Use Instagram or Facebook Messenger to answer questions, solve problems, and drive sales.
  • Community Building: Create private Facebook Groups or Instagram Channels for wine enthusiasts or club members to connect and learn from each other.
  • TikTok Trends: Share quick, fun videos like wine pairing hacks, behind-the-scenes moments, and vineyard tours. Fun, raw content wins every time.

6. Fix Your Website (Seriously, Fix It)

When was the last time you tried shopping on your own site? If it feels clunky or outdated, it’s turning people away.

  • Mobile-First Design: If your site isn’t fast and intuitive on a phone, you’re toast.
  • One-Click Payments: Add options like Apple Pay, Google Pay, or even PayPal.
  • Freshen It Up: If your site still looks like 2013, it’s time for an overhaul. Corksy’s tools can help modernize your e-commerce game.
Corksy's website builder allows users to edit from the mobile view, allowing real-time views of the customer's mobile experience.

7. Talk With Them, Not At Them

Nobody cares about your awards anymore (ok, maybe wholesalers but that's a different convo). Younger customers want to know how your wine fits into their lifestyle—not why you think it’s amazing.

  • Fun Pairings: “This Merlot + pepperoni pizza + a Yellowstone binge = best. night. ever.”
  • Lifestyle Inspiration: Position your wines as part of everyday moments, like Netflix nights or weekend brunches.
  • Conversational Copy: Ditch the jargon and talk to your audience like a friend.

8. Make Social Media Grainier

Perfection is out. Authenticity is in. Ditch the over-staged vineyard photos and give your audience a peek behind the curtain.

  • Real-Life Moments: Show your team at work, goofy outtakes, or casual shots of customers enjoying your wine.
  • User-Generated Content: Repost your customers’ photos. Nothing’s more authentic than real people showing love for your brand.
  • Keep It Short: Quick Reels, TikToks, and Stories perform better than lengthy posts.

9. Sustainability Speaks Volumes

Younger consumers care about sustainability—and they want brands that care, too.

  • Eco-Friendly Packaging: Switch to recyclable or biodegradable materials.
  • Sustainable Practices: Highlight efforts like organic farming, renewable energy use, or water conservation.
  • Transparency Wins: Share your sustainability goals and progress.

10. Diversity Matters

Representation is key. Make sure your branding and marketing reflect the diverse world of wine drinkers.

  • Inclusive Campaigns: Feature people of different ages, ethnicities, and lifestyles.
  • Collaborate: Partner with diverse influencers and creators in the wine space.
  • Celebrate Cultures: Host events that spotlight different traditions and perspectives.

11. Bring in Influencers

Word-of-mouth is still king—only now, it’s on social media.

  • Work With Micro-Influencers: Smaller creators often have highly engaged followers who trust their recommendations.
  • Host Events: Invite influencers to your vineyard for exclusive experiences they’ll share with their audience.
  • Track Results: Focus on influencers who drive clicks and sales, not just likes.

12. Meet Them Where They Are—Literally

Don’t wait for customers to come to you; go to them. Younger wine lovers value convenience and love discovering brands in unexpected places.

  • Farmer’s Markets: Set up shop and offer tastings to locals who might not visit your winery.
  • Pop-Up Tasting Rooms: Set up temporary tasting experiences at events, festivals, or even trendy urban locations.
  • Retail Partnerships: Collaborate with community or corporate events to bring your wines to a broader audience.

13. Advertise Where They Spend Time

Younger generations are glued to YouTube, social media, and streaming platforms. 

  • YouTube Ads: Create engaging, short ads targeting lifestyle and food content.
  • Sponsored Content: Partner with influencers to promote your wines in their videos.
  • Geo-Targeted Ads: Use geo-targeted ads on Instagram and Facebook to reach potential customers near your winery or retail locations.
  • See more tips on social media advertising for wineries here.

14. Host Unforgettable Events

Standard tastings are nice, but unique experiences are unforgettable.

  • Murder Mystery Dinners: Pair wine with a thrilling, immersive story.
  • Yoga & Wine: Host yoga classes followed by wine tastings.
  • Seasonal Themes: Think pumpkin carving with wine or holiday cookie pairings.
  • Games and Sports: Add activities like bocce, cornhole, or even pop-up mini-golf to your winery experience for an interactive and playful experience that creates a destination rather than a stop along the way.

15. Focus on Fun Pairings

Younger drinkers want more than just wine—they want an experience.

  • Food Pairings: Suggest casual ideas like “Pinot Noir + burgers = magic.”
  • Activity Pairings: “This rosé is made for backyard BBQs and summer playlists.”
  • Playlist Pairings: Create Spotify playlists that match the vibe of your wines, adding an interactive twist.

16. Collaborate with Other Brands

Work with like-minded brands to expand your reach.

  • Local Businesses: Partner with farms, bakeries, or restaurants to create cross-promotions.
  • Lifestyle Brands: Collaborate with fashion or home goods brands for co-branded events or promotions.
  • Cross-Industry Projects: Join forces with breweries or distilleries for fun, educational experiences.

17. Highlight Convenience

Younger audiences love easy, seamless experiences.

  • Subscription Models: Offer auto-ship options for wine club members.
  • Gift Sets: Create ready-to-gift bundles with wine and accessories.
  • Effortless Booking: Use reservation tools that allow customers to book tastings or events in seconds.

18. Personalize Everything

Younger consumers expect marketing that feels tailored to them.

  • CRM Tools: Leverage customer data to offer personalized recommendations or promotions.
  • Dynamic Pop-Ups: Use website prompts that adapt based on a visitor’s behavior, like encouraging email sign-ups or offering discounts.
  • Custom Notes: Include personalized messages with shipments to make customers feel special.

19. Get Creative with Packaging and Unboxing Experiences

Packaging isn’t just about protecting your wine—it’s part of your brand experience. Think about how many people love to share their unboxing moments on Instagram and TikTok. Your packaging can be the star of the show if you do it right.

  • Branded Boxes: Your box should immediately tell your brand story. Use bold colors, your logo, and a tagline that sparks curiosity or excitement. Even a simple phrase like “Your next great moment starts here” can set the tone.
  • Storytelling Inside and Out: Add messaging or imagery to the inside of the box. For example, include a thank-you note or a QR code that leads to a behind-the-scenes video of your winemaking process.
  • Include Extras: Throw in small surprises like branded coasters, recipe cards, or even a handwritten note. These touches feel personal and memorable.
  • Unboxing Experience: Make it easy and enjoyable to open. Use recyclable materials, tissue paper wraps, and elegant bottle holders. Think about every detail a customer might notice—from the sound of tearing the tape to the texture of the materials.
  • Encourage Sharing: Add prompts like “Share your unboxing and tag us!” Include your branded hashtag to make it easy for customers to connect with you on social media.

20. Make It Easy to Share

Younger generations love sharing their finds online, and your winery can make it easier for them to showcase your brand to their friends and followers.

  • Instagrammable Moments: Set up photo ops at your winery with scenic backdrops, unique décor, or fun props that make guests want to snap and share.
  • Hashtags That Work: Encourage customers to use branded hashtags when posting about your wine. 
  • Create a Facebook Community: Build an online space where customers can share photos, reviews, and experiences with your brand. It’s a great way to foster loyalty and organic promotion.
  • Leverage Pinterest: Share pairing ideas, recipes, and wine lifestyle content that users can save and reshare.
  • TikTok-Friendly Tips: Even if you can’t post directly on TikTok due to regulations, encourage users to share their winery experiences and tag your brand. Their content can introduce your wine to entirely new audiences.

Final Thought: Start Small, Stay True

Remember, you don’t and likely shouldn’t do everything on this list. Choose shifts that align with your brand and goals. Maybe you keep the traditional tasting notes but bring a playful tone to your social media. Maybe your weekends are strictly 21+ reservation-only, but you welcome families and pets during the weekdays. Small changes can lead to big results—all while staying authentic to who you are as a winery. Good luck!

Ready to make these shifts happen? Let Corksy’s tools help you modernize your winery without losing what makes it special. Schedule a demo today!

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60 Winery Marketing Campaigns for 2025: Boost Sales with Creative Campaigns

Planning a year’s worth of winery marketing campaigns might seem overwhelming, but it doesn’t have to be! This guide offers 60 winery marketing campaigns—a mix of traditional ideas, trending concepts, and fresh ways to tie into wine holidays and cultural moments. Whether you tackle five campaigns or all 60, you’ll find plenty of ways to connect with your audience, build loyalty, and sell more wine.

January – Fresh Starts and Cozy Comfort

Start the year by replenishing wine racks, embracing wellness trends, and celebrating comfort.

  1. Restock the Wine Rack: Give customers a reason to restock their post-holiday shelves with irresistible case discounts.
  2. January Blues Buster: Warm up dreary winter days with a winery marketing campaign focused on bold reds and bubbly wines paired with hearty recipes.
  3. Dry January Wellness Kits: Stay on-trend with non-alcoholic bundles featuring sparkling water, herbal teas, and a voucher for tastings next month.
  4. Super Bowl Prep: Forget beer—pair touchdowns with wine! Create game-day bundles featuring reds for chili or crisp whites for wings.
  5. Winter Book Club: Sip and read! Create a “book + wine” subscription featuring cozy novels (or wine-themed reads) and host lively discussion nights.

February – Celebrate Connection

Bring the love (and fun!) with winery marketing campaigns that highlight Valentine’s, Galentine’s, and everything in between.

  1. Chocolate & Wine Pairings: Love at first sip! Pair decadent local chocolates with your best reds or dessert wines for the perfect Valentine’s tasting.
  2. Galentine’s Day Specials: “You’re the rosé to my day!” Celebrate friendship with group tastings, bubbly flights, or exclusive pink-themed bundles.
  3. Blind Date With a Bottle: Wrap mystery bottles in cheeky descriptions and let customers “swipe right” on their new favorite wine.
  4. Super Bowl Sips: Who says football snacks and wine don’t mix? Offer bold reds for ribs and sparkling wines for salty snacks.
  5. Movie Night Pairings: Match wines with Oscar-worthy flicks and create awards-season bundles for the ultimate night in.
  6. Open That Bottle Night (Feb 22): Host a virtual event encouraging customers to finally open that “special” bottle. Share photos, stories, and laughs while promoting library wines for those who need a new treasure.
  7. A Bundle of Rosés: “Roses are red, rosé is pink!” Offer a Valentine’s bundle with 12 bottles of rosé and a dozen pink roses for the ultimate romantic gift.

March – Seasonal Refresh

March is all about lighter wines, playful campaigns, and welcoming spring vibes.

  1. March Madness Wine Bracket: Let customers vote for their favorite wines in a tournament challenge. The winner gets crowned your “Fan Favorite Wine of the Year”!
  2. Luck of the Pour: Sprinkle in some Irish charm with surprise discounts or “golden cork” giveaways in March purchases.
  3. Spring Wine Collection Launch: Celebrate the season with fresh whites, vibrant rosés, and pairings for garden parties or brunches.
  4. Daylight Saving Toast: “Spring forward” with a sunset happy hour featuring bright, citrusy whites or effervescent sparkling.

April – Sustainability and Community

Celebrate Earth Month with campaigns that showcase your winery’s eco-conscious spirit.

  1. Adopt-a-Vine: Give customers the chance to “own” a piece of your vineyard. Send updates and a bottle from their vine at harvest time.
  2. Earth Day Tasting Flights: Feature wines made sustainably, with stories about your green practices to inspire loyal customers.
  3. Plant a Tree Campaign: “Drink wine, save the planet.” Donate part of your sales to conservation or reforestation efforts.
  4. Wine Holiday Spotlights: Raise a glass to Tannat Day, Malbec World Day, and International Viognier Day with themed tastings and promotions.
  5. Vineyard Tours: Bring guests behind the scenes with scenic tours that include tastings under the vines. Bonus: Make it an eco-tour by showcasing your sustainable practices.

May – Celebrations Galore

From honoring moms to Memorial Day picnics, May is packed with opportunities to celebrate wine and connection.

  1. Mother’s Day Spa Sets: Pair wines with luxurious spa items (think candles, bath salts, and chocolates) for the ultimate relaxation kit.
  2. Mom’s Day Out: Host an indulgent wine-and-brunch event or offer complimentary tastings for moms and their guests.
  3. Heroes Celebration: Raise a toast to service members with a Memorial Day campaign that includes exclusive discounts and events.
  4. Picnic Packs for Memorial Day: Make Memorial Day gatherings simple with wine bundles, snacks, and picnic-ready gear.
  5. Red, White, and Rosé Bundles: Curate patriotic wine collections perfect for backyard barbecues.
  6. National Wine Day (May 25): “Cheers to wine!” Host tastings, offer one-day deals, and flood social media with fun wine facts.
  7. World Chardonnay Day (May 21): Highlight the versatility of Chardonnay with exclusive tastings, pairing menus, or recipe suggestions.

June – Summer Kicks Off

Celebrate longer days, bold flavors, and rosé season with summer-inspired winery marketing campaigns.

  1. International Rosé Day: Rosé all day! Create Instagram-worthy rosé flights and host themed parties to celebrate everyone’s favorite pink drink.
  2. Father’s Day BBQ Pairings: “For the grill master in your life.” Pair bold reds with BBQ recipes or include a branded apron in your gift sets.
  3. Summer Solstice Sunset Tasting: Host an outdoor tasting that celebrates the longest day of the year with live music and vibrant wines.
  4. Wine & Wander Kits: Adventure-ready kits featuring canned or small-batch wines and picnic accessories.

July – Fun and Festive

Celebrate freedom, sparkling wines, and summer fun with creative and festive winery marketing campaigns.

  1. American Sparkling Wine Day (July 3): Fireworks & Fizz” or “Sparkling & Sparklers.” Highlight sparkling wines as the ultimate pairing for Independence Day celebrations.
  2. Red, White, and Blue Tasting Flights: Sip through patriotic flights featuring bold reds, crisp whites, and sparkling rosés.
  3. Outdoor Movie Nights: Host vineyard screenings paired with wine flights and summer snacks like popcorn or sliders.
  4. National Wine & Cheese Day (July 25): Highlight perfect pairings with curated flights and local cheese boards.
  5. 4th of July Flash Sale: Offer explosive, one-day-only discounts on crowd-pleasing wines for holiday gatherings.

August – Harvest Anticipation

As harvest nears, lean into the excitement with engaging and seasonal campaigns.

  1. White Wine Day (Aug 4): “Keep it chill.” Promote your most refreshing whites with pairing ideas for summer salads and seafood.
  2. Astrology Pairings: What’s your sign? Create fun zodiac wine pairings and share them on social media to spark engagement.
  3. Back-to-School Survival Kits: “Wine moms, unite!” Offer wine bundles designed for parents reclaiming their evenings after a busy summer.
  4. International Cabernet Day (Aug 30): Celebrate your boldest Cabernets with tastings, discounts, and posts about why this varietal is a fan favorite.

September – Kicking Off Fall

Cozy up to the season with autumn-inspired campaigns and events.

  1. Labor Day Wine & BBQ: Fire up the grill! Pair smoky reds and crisp whites with BBQ recipes in bundled deals.
  2. Autumn Equinox Celebration: Mark the arrival of fall with seasonal wine bundles featuring cozy pairings like pumpkin risotto or apple desserts.
  3. Fall Release Party: Celebrate new fall-inspired wines with a festive event featuring exclusive tastings, themed decor, and live music.

October – Harvest Festival

From Halloween fun to trending wine styles, October is all about creativity and community.

  1. Grand Harvest Festival: Celebrate the season with a festival packed with tastings, live music, food pairings, and local artisan markets. Partner with other wineries or restaurants for a broader reach.
  2. Wine & Candy Pairings: Trick or treat for adults! Share fun pairing guides for Halloween candies and your best wines, or offer themed tasting flights.
  3. Pumpkin Spice Wine Cocktails: “Pumpkin spice, but make it wine.” Share cozy recipes for fall-inspired wine-based drinks.
  4. Orange Wine Day (Oct 6): Highlight this trending wine style with tastings, fun facts, and tips on pairing orange wines with fall flavors.
  5. Global Champagne Day (Oct 24): “Pop the bubbly!” Host sparkling tastings, exclusive promotions, or festive events to toast this iconic day.

November – Gratitude and Giving

Show your appreciation to customers and set the stage for holiday shopping.

  1. Thanksgiving Wine Pairing Guide: Simplify holiday planning with pairing guides for every course, from turkey to pumpkin pie. Bundle the wines for an easy upsell.
  2. Friendsgiving Celebration: Bring wine club members together with a cozy Friendsgiving event featuring seasonal pairings and exclusive access to library wines.
  3. Black Friday Wine Sale: Create urgency with early access for club members and one-day deals on top-selling bottles. Learn more about winery marketing for Cyber Week here.
  4. Small Business Saturday: Highlight your story! Offer promotions and host in-person events to celebrate the uniqueness of your winery.
  5. International Merlot Day (Nov 7): “Miles was wrong—say YES to Merlot!” Lean into the “Sideways” joke with a cheeky campaign promoting this versatile varietal.

December – Festive Cheer

Close out the year with your winery marketing focused on gifting campaigns, holiday events, and sparkling celebrations.

  1. Cyber Monday Wine Deals: Extend Black Friday offers online with exclusive bundles, limited-edition wines, or free shipping.
  2. 12 Wines of Christmas Countdown: Launch a daily wine reveal leading up to Christmas. Include mini bottles, holiday recipes, or surprise pairings.
  3. Holiday Open House: Deck the halls! Host a festive event with carolers, tastings, and special discounts for attendees.
  4. Wine and Wreath-Making Workshop: Partner with a florist for a hands-on holiday event where guests craft wreaths while sipping seasonal wines.
  5. New Year’s Celebration Kits: Bundle sparkling wines with party essentials like branded glasses or confetti poppers for a fun countdown.
  6. Corporate Gifting Bundles: “Cheers to your clients!” Offer customizable gift sets for businesses looking to thank their partners with style.

Let’s Make 2025 Your Best Year Yet

With these 60 winery marketing campaigns, your marketing calendar is ready to shine all year long. From seasonal launches to wine holidays and cultural celebrations, there’s something here for every audience and occasion.

Let Corksy’s tools help you bring these ideas to life:

  • Personalized popups to highlight exclusive deals.
  • Segmented emails to deliver the right message at the right time.
  • Data insights to measure and refine your strategies.

Ready to make 2025 unforgettable? Book a call today!

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Maximize Your Winery’s Impact This Black Friday & Cyber Monday


Black Friday and Cyber Monday are game-changing opportunities for wineries to boost sales, attract new customers, and build loyalty. Our comprehensive BFCM Playbook is your step-by-step guide to crafting successful holiday campaigns. From high-value offers that preserve your margins to targeted email strategies and effective paid media tips, this playbook is tailored to help wineries stand out during the busiest shopping season of the year. Learn how to convert one-time shoppers into lifelong customers with actionable insights and practical tips.

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Transform Your Winery into a Must-Visit Destination

Over the past few years, wineries have seen tasting room visits decline as consumer habits shift. With more options than ever, visitors are looking for something special—experiences that go beyond just sampling wine. For many wineries, this means rethinking how they engage guests and creating a place people want to come back to.

This guide dives into fresh ideas to help your winery stand out, turning it into a destination where visitors feel welcome, excited, and connected to what you offer.

Create Unique, Social Experiences

In today’s market, wineries that stand out provide more than just a tasting—they create memorable, shareable experiences that make guests want to stay longer and come back.

  • Enhancing the Atmosphere with Music: Music adds energy and can make an ordinary tasting feel like an event. Hosting live music, whether it’s a local band or acoustic performer, brings people together and keeps them engaged. Many wineries schedule music on weekends to attract crowds, letting guests relax, sip, and enjoy the vibe.
  • Hands-On Winemaking Events: Take the guest experience a step further by offering interactive sessions like blending workshops or harvest activities. For example, Keswick Vineyards' Consensus Blending Competition invites wine club members to be part of the winemaking process, creating a unique connection with the brand. These immersive activities make guests feel like insiders and foster loyalty.
  • Curated Pairing Dinners: Partner with local chefs to create pairing dinners that go beyond typical food and wine pairings. These can feature seasonal ingredients and creative presentations, like smoky effects or special lighting, making the meal an unforgettable experience. It’s an elevated, modern approach that resonates with guests looking for something unique to post and share.
  • Personalized Tastings for a Tailored Experience: Many wineries have moved away from traditional tastings, but there’s still value in offering a more personalized option. Creating a dedicated space or reserving private areas for more formal tastings gives guests a deeper connection to the wine.
A special dinner in the vines offers guests a unique, share-worthy experience.

Curate Instagram-Worthy Spaces Without the High Cost

Social media is essential for reaching younger audiences, and creating spaces people want to share online doesn’t have to be pricey. Use what makes your winery unique to craft a memorable, photo-ready experience.

  • Highlight Unique Spaces & Decor: If your winery has distinctive features—like a rustic barn, scenic overlook, or historic architecture—lean into those qualities. Adding simple decor touches like creative seating, string lights, or vintage furniture can make a big impact.
  • Utilize the Landscape: Some of the best photo ops are already part of your surroundings. Beautiful vineyard views, cozy barrel rooms, and outdoor patios are natural backdrops that encourage guests to snap and share. Set up comfortable spaces in these areas to make your winery an inviting destination that shines on social media.
  • Storytelling Through Every Touchpoint: Your winery’s story is part of what makes it unique. Make sure visitors can experience it everywhere, from your website to the tasting room. Consider using iPads, screens, or wall displays to showcase your vineyard’s history, sustainability practices, or winemaking philosophy. Giving guests a way to connect with your story on their own makes the experience more meaningful.

Welcome Families and Pet Owners with Inclusive Spaces

As visitation declines in some regions, wineries that adapt to meet the needs of younger consumers are seeing a positive shift. Many young adults today have families and pets, and they’re searching for relaxed, family-friendly destinations where everyone can enjoy themselves. By creating a welcoming environment, wineries can tap into this growing demographic, which values shared experiences over traditional wine tastings alone.

  • Family-Friendly Days or Hours: Offering specific family-friendly hours or designated days of the week can create an inviting atmosphere for guests with kids. Wineries in places like Texas and Virginia have successfully boosted visitation by providing kid-friendly spaces, outdoor games, and picnic areas that let families relax and enjoy the day. Simple touches like this show younger visitors that your winery welcomes families and creates a stress-free space for everyone to unwind.
  • Dog-Friendly Areas: Many guests want to bring their pets along, so adding dog-friendly patios or outdoor areas is an easy way to attract more visitors. With pet-friendly zones, your winery becomes a go-to spot for dog owners who want to relax with a glass of wine in hand and their furry friends nearby.

Empower Wine Club Members as Ambassadors

Your wine club members are some of your best advocates. Turn them into organic ambassadors by giving them reasons to bring friends and family, naturally expanding your reach through genuine connections.

  • Invite-Only Perks: Elevate the experience for club members by creating exclusive, invite-only spaces or events, like private tasting lounges, seasonal parties, or behind-the-scenes tours. When members have access to special areas or experiences, they’re more likely to share the experience by inviting friends along to join the fun.
  • Fun Referral Incentives: Instead of standard discounts, try unique rewards like a complimentary glass for each new friend they bring, or access to limited-release wines. You could even offer a “Bring a Friend” day, where members can bring a guest to enjoy exclusive benefits, turning every visit into a memorable experience.
  • Member-Hosted Events: Allow wine club members to host small gatherings or private events at your winery with discounted group rates or a complimentary tasting for their group. This can make members feel valued while introducing your winery to new guests in a relaxed setting.
  • Friends-and-Family Membership Trials: Offer club members the chance to gift a short-term "trial membership" to friends or family. This lets guests experience club perks for a limited time, making them more likely to join after enjoying the exclusive benefits. Tip: Do this during a typically "slow" month to increase sales by allowing non-members to use membership benefits for a week.

Rethink Your Reservation Policy and Operating Hours

Flexibility can make your winery more accessible, especially for spontaneous visitors or locals. While some wineries require reservations, loosening this policy can open the door to a broader audience.

  • Open-Door Policy: Evaluate whether you need reservations at all, or if you can keep a flexible walk-in policy, particularly during off-peak hours. Letting people drop in without booking in advance can encourage spontaneous visits, especially from locals.
  • Hybrid Reservation Options: If reservations are necessary, consider a hybrid model where some areas remain reserved for walk-ins. This way, guests still have the option to drop by, while pre-booked visitors enjoy guaranteed spots.
  • Flexible Hours: Extending your hours for evenings or weekdays can bring in guests looking to unwind after work or visit during quieter times. “Local Nights” with special discounts or live music can add to the appeal, encouraging midweek visits.
  • Regularly Walk the Customer Journey: Periodically experience your winery from a guest’s perspective. Test the entire journey, from navigating your website and making a reservation to parking and entering the tasting room. This practice helps identify any areas that could be improved to create a smoother, more enjoyable experience for visitors.

Streamline with Self-Serve and Prepaid Options

Managing staffing levels can be challenging—especially if you currently operate by appointment only and are wanting to accept walk-ins. By adding self-serve options, you can enhance the guest experience and create a more efficient, flexible operation.

  • Wine-by-the-Glass Stations: Set up dedicated areas where guests can easily grab a glass or bottle without needing full-service attention. This allows visitors to enjoy a relaxed, self-paced experience, perfect for busy times or when staffing may be limited.
  • Prepaid Self-Serve Stations: Some wineries are investing in prepaid pouring stations like this one, where guests can swipe a card or wristband to sample wines by the ounce. While these stations come with upfront costs, many see them as a worthy investment to reduce staffing needs and provide guests with a unique, interactive way to explore wines. It’s also a great conversation starter that appeals to tech-savvy visitors and encourages a leisurely pace.

Expand Your Drink Options to Welcome All Guests

Adding non-alcoholic options and a variety of other drinks can make your winery more inviting for everyone. Offering non-alcoholic wine, mocktails, or wine slushies gives non-drinkers and designated drivers something to enjoy beyond just sodas and water.

  • Non-Alcoholic and Mocktail Options: Including non-alcoholic wines or custom mocktails makes sure non-drinkers feel part of the experience. It’s a simple way to ensure everyone has something interesting to sip on, even if they aren’t drinking alcohol.
  • Wine Cocktails and Slushies: Wine-based cocktails and slushies can add a fun, seasonal twist to your menu, especially in the warmer months. These unique options often attract younger crowds and create photo-worthy moments that guests love to share.
  • Local Beer or Cider: Carrying a few local beers or ciders is a great way to cater to different tastes, drawing in visitors who might not typically stop by a winery. This flexibility broadens your appeal across generations and gives everyone a reason to enjoy your space.

Engage Your Local Community with Partnerships and Events

Getting involved locally is a great way to make your winery a real part of the community. By teaming up with nearby businesses, artists, and vendors, you can create events that attract locals and new visitors alike.

  • Local Vendor Pop-Ups: Invite local artisans, food trucks, or musicians to set up at your winery. These events bring a fresh crowd and make the atmosphere lively and welcoming. Guests get to enjoy more than just wine—they experience a bit of the local flavor and community.
  • Inventory Discount Days: To boost weekday visits, consider hosting discount days where locals or wine club members can get special deals on select bottles. It’s a simple way to show appreciation to your community, keep foot traffic steady, and clear out older inventory at the same time - a win-win!
  • Engage Locally Through Events and Partnerships: Local events are a great way to reach new audiences. If allowed, set up a booth at your local farmer’s market or participate in regional festivals to showcase your wines. Also, building relationships with tour operators, local hotels, or Airbnbs can put your winery on the map for visitors, who may include you in their travel plans.

Boost Your Visibility with Local SEO and Google My Business

Making sure people can find your winery online is key to bringing in real-world visitors. Local SEO and an updated Google My Business profile can help you stand out and attract more guests.

  • Keep Google My Business Updated: Regularly update your Google My Business profile with upcoming events, special offers, or unique experiences. When someone searches for local things to do, having all the latest info on your profile makes it easy for them to choose your winery.
  • Use Local SEO: Include location-based keywords on your website and blog, like “family-friendly winery near [city]” or “dog-friendly winery in [region].” This helps you show up in local searches and reach people who are already nearby and looking for a place to visit.

Elevate the Experience with Food Options

Adding food to the mix can turn a tasting into a full experience, keeping guests around longer and giving them more reasons to visit. Even if health codes or building regulations prevent a full menu, there are plenty of ways to offer something satisfying.

  • Grab-and-Go Options: Pre-packed items like charcuterie boxes, cheese plates, or small snacks are easy to manage and pair well with wine. They’re convenient for guests and keep things simple on your end.
  • Food Trucks and Pop-Ups: Partner with local food trucks or pop-up chefs for a rotating selection of foods, creating something new and exciting each time guests visit. This can attract both wine lovers and locals who come for the food but stay for the wine.
  • Allow Outside Food: If you’re open to guests bringing their own picnics, make it clear on your website so they know what to expect. Guests appreciate the flexibility, and it makes your winery feel even more welcoming.
An Instagram-worthy wine and food spread at Kivelstadt Cellars. Photo credit: KC

Conclusion

Creating a destination winery goes beyond great wine; it’s about building an experience that keeps people coming back. From family-friendly spaces and local partnerships to self-serve options and memorable food pairings, these strategies make your winery a place people want to visit, stay awhile, and bring friends back to.

All of these are great suggestions, but the customer experience often hinges on the staff. Make sure they’re trained on the winery’s history, understand the 5-10 rule (acknowledging customers within five feet and smiling within 10), and are knowledgeable about the wines. A warm, welcoming staff can make a first-time visitor feel at home and eager to return.

Of course, balancing all these elements requires the right tools. Corksy can help streamline everything from managing reservations and keeping track of club members to running a POS system that works for both tastings and retail. With CRM capabilities and a web builder designed with SEO in mind, Corksy helps make it easier to stay organized and get noticed online. By keeping everything under one system, you’re free to focus on what really matters: creating an experience that resonates with every guest who walks through the door.

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Holiday Marketing for Wineries: Boost Sales This Season with Proven Strategies

As the busiest time of year for wineries approaches, it’s critical to plan ahead for the holiday season, specifically the OND period (October, November, December). With so many opportunities—Black Friday, Cyber Monday, Thanksgiving, Christmas, and New Year's—wineries need to strategically market to capture sales and build lasting customer relationships. Here’s a detailed guide, based on our Holiday Marketing Webinar, to help you create campaigns that will maximize your success this holiday season.

Why Holiday Marketing is Critical for Wineries

The holiday season often represents the most lucrative time of year for wineries, with up to 30% or more of annual sales generated during OND. This period provides opportunities for increased engagement, new customer acquisition, and deeper loyalty with existing customers.

The biggest reason for the spike in holiday sales is the gifting mindset. During the holidays, customers are not only buying for themselves but also looking for thoughtful gifts. Wine is a perfect gift because of its versatility and universal appeal. Shoppers are searching for convenience, something they can easily purchase and present as a festive, elegant gift. Plus, many holiday gatherings, from Thanksgiving dinners to Christmas parties, often feature wine as a central component of the celebration.

However, with these opportunities come high customer expectations. Shoppers want seamless shopping experiences, fast shipping, and responsive customer service. If your winery fails to deliver on any of these fronts, you risk losing those customers for good. Studies show that three bad experiences are enough to turn customers away from a brand forever.

The lifecycle of a loyal customer shows how important the first experience is.

Planning Your Holiday Marketing Campaigns

The first step to holiday success is strategic planning. You need to look at the entire OND period and consider how your wines can fit into different occasions and celebrations.

Key Holidays to Target

  • Thanksgiving: A perfect opportunity to promote wine pairings for holiday meals.
  • Christmas & Hanukkah: Major gift-giving holidays that allow you to promote festive wine bundles.
  • New Year's Eve: The perfect moment to market sparkling wines and party packs.
  • Cultural Holidays: Consider campaigns that align with holidays like Diwali, Lunar New Year, or Global Champagne Day to engage diverse audiences.
Corksy's sample OND calendar for holiday marketing.

Action Step: Holiday Bundles

  • Bundles are the MVP of the holiday season. Customers love the convenience and value that bundles offer, and you can create themed sets for different budgets and occasions. For instance:
    • A Thanksgiving Dinner Bundle that includes wines designed to pair with turkey and sides.
    • A New Year’s Eve Sparkling Trio that helps customers celebrate in style.
    • A 12 Days of Christmas Wine Set, with a new wine to open each day leading up to the holiday.

These themed bundles not only simplify the buying process for your customers but also provide higher-value orders for your winery.

An example of using 3 bottles of the same wine to create a bundle. This example is 3 Cabernets titled "We Three Kings".

Action Step: Holiday Gift Guides

  • Creating a Holiday Gift Guide is another way to make shopping easier for your customers. Your gift guide can include categories such as:
    • Gifts under $50
    • Wine Lover’s Must-Haves
    • Holiday Party Essentials
    • Corporate Gifting Options
    • Wine Club Memberships as Gifts

A well-organized gift guide—whether printed or digital—gives your audience an easy way to browse your holiday selections. Consider featuring this guide prominently on your website and promoting it through email and paid ad campaigns.

Example of using Corksy's built-in tools to create a beautiful, easy-to-navigate digital gift guide.

Action Step: Corporate Gifting

  • You can offer corporate bundles that businesses can send to their clients and employees. Be sure to reach out to potential corporate clients early to secure orders before the holiday rush. Not sure where to start? Look at your vendor list and reach out to wine club members!

Black Friday & Cyber Monday: Strategies for Success

Black Friday and Cyber Monday are pivotal shopping days, offering wineries a golden opportunity to boost sales, acquire new customers, and deepen engagement with loyal ones.

Building Anticipation

  • Start building anticipation early. Add a countdown banner to your website with text like, “Join our email list to be the first to know about our biggest sale of the year!” Use phrases like “The best offer of the year” to create urgency and drive signups.
  • On social media, start teasing your holiday promotions in mid-November with posts like “Get ready for exclusive bundles and savings this Black Friday!” This not only builds excitement but also keeps your winery top of mind as customers begin their holiday shopping.
Example: Kivelstadt Cellars utilized Corksy's web builder tools to create a countdown banner.

Segment Your Audience

  • Early Access for Wine Club Members: Open your Black Friday sale early for your wine club members—starting as early as the Tuesday before Thanksgiving. This rewards their loyalty and ensures they get the first pick of your best offers.
  • Target High-Spending Customers: On Wednesday, send targeted offers to your highest spenders who possibly aren’t part of your wine club. A personalized offer, like an extra discount or exclusive bundle, can encourage them to make a larger purchase.

Tailor Your Promotions

  • To maximize sales, offer different promotions on Black Friday and Cyber Monday. For example:
    • Black Friday: “25% off 6 bottles”
    • Cyber Monday: “30% off everything with code CYBERMONDAY”

Offering variety will encourage customers to come back and shop more than once during the holiday weekend.

Example: Kivelstadt Cellars

Use Email Segmentation and Pop-Ups

  • Throughout Black Friday and Cyber Monday, segment your email campaigns strategically. Send a big push in the morning, followed by reminders in the afternoon, and a final “last chance” email in the evening to drive those last-minute purchases.
  • Use pop-ups on your website to highlight flash sales or countdowns, keeping the sense of urgency alive throughout the holiday shopping frenzy.
Attract sales with a decorative but clean popup directing visitors to the sale landing page.

Leveraging Social Media and Paid Promotions

Social media is one of the most powerful tools for building engagement and awareness during the holidays and should be . Platforms like Instagram, TikTok, and Facebook are ideal for visual storytelling and connecting with younger audiences. Use these platforms to attract newsletter signups with posts and advertisements teasing upcoming offers.

An example of testing creative in your paid campaigns.

Instagram:

  • Use Instagram Stories and Reels to showcase holiday-themed content, such as behind-the-scenes looks at your winery, wine pairings, or gift guides. This platform is perfect for quick, engaging content that keeps your audience informed and excited.

TikTok:

  • TikTok is increasingly popular, especially among Gen Z consumers. Though there are some advertising restrictions for alcohol, wineries can still get creative with lifestyle content. Consider holiday wine party tips, wine pairing ideas, or gift suggestions for the season. Read our full article on TikTok advertising for wineries here.

Paid Promotions:

  • Align your paid ads with holiday offers to increase traffic and sales. Paid promotions on platforms like Instagram and Facebook help you extend your reach and convert new customers. Don’t forget to sync your organic social media efforts with your paid ads for maximum impact.
Corksy's Paid Social Checklist

Logistics & Customer Support: Preparing for the Holiday Rush

Logistics and customer service are just as important as your marketing efforts during the holiday season. Here’s how to ensure you’re ready:

Inventory & Shipping Readiness

  • Make sure your best-selling items, holiday bundles, and gift sets are fully stocked. Don’t forget to order packaging and shipping supplies in advance—branded packaging can add a festive touch and enhance the customer experience.
  • Clearly communicate shipping deadlines across your website, email, and social media. A countdown banner on your website (e.g., “5 days left to order for delivery by Christmas!”) can drive urgency and encourage last-minute purchases.

Streamlining Fulfillment

  • Whether you handle shipping in-house or through a third-party logistics provider, ensure your fulfillment process is ready for the influx of holiday orders. Offering customers a choice between standard, expedited, or in-store pickup can improve their experience and increase conversion rates.

Customer Support

  • During the holidays, customer service needs to be top-notch. Equip your team with the resources to handle increased inquiries, whether it’s about shipping, gift suggestions, or order changes. Personalized customer service during this busy time can lead to loyal, repeat customers.

Final Thoughts: Ready to Crush OND?

The holiday season is your winery’s golden opportunity to not only increase sales but also create lasting relationships with your customers. Whether through holiday bundles, early access for wine club members, or thoughtful email marketing campaigns, your strategy should focus on creating an experience that goes beyond the transaction.

By preparing early, segmenting your audience, and delivering a seamless customer experience, you can turn one-time holiday shoppers into loyal customers who return throughout the year.

If you missed our Holiday Marketing Webinar, you can still catch the full recording here and view our OND checklist here.

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Global Package is comprised of a talented and experienced team that helps customers create distinctive, brand-selling custom and specialty bottles and packaging. We provide custom shippers, glass decoration, pewter labels, closures, and design for the wine and spirits industries. We lead the way in finding solutions for a comprehensive and attractive outcome that sets a brand apart. Our goal is to offer the most professional service so projects work well the first time.

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Sales Representative SoCal, Oregon Daniel Harrop sales@globalpackage.net 707-501-8042

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