Napa Valley Vintners (NVV) announces the next installment of the “Why Wine?” campaign, a movement dedicated to celebrating the authentic story of wine. With consumer preferences rapidly evolving and new competition emerging in the marketplace, the campaign focuses on uniting the industry to ensure wine remains an essential part of a modern, healthy lifestyle. 

NVV launched the initiative in summer of 2024. To encourage more involvement and the continuation of the campaign, dozens of “Why Wine?” videos were captured at the Premiere Napa Valley wine auction in February. Industry members shared their personal stories and insights about what makes wine so special. These heartfelt videos are now available for viewing on YouTube at the Why Wine Video Playlist. Also attending Premiere Napa Valley was podcaster Ray Fister of Life Between the Vines who asked the question, “Why is wine important?” to guests and winemakers at the event. 

The “Why Wine?” campaign highlights the exceptional craftsmanship, passion and dedication that goes into every bottle. From the storied history to the artistry of winemaking, the movement emphasizes the distinctive process that elevates wine beyond just a beverage.

“The wine industry has always thrived as a close-knit community with shared values. Now, more than ever, it’s crucial for us to come together to secure the future of wine. In addition to ‘Why Wine?’, we are also excited to support similar initiatives, such as Come Over October and Share and Pair Sundays, that help bring wine to the forefront of consumers’ minds,” said Stacey Dolan Capitani, Vice President of Marketing at Napa Valley Vintners.

In addition to Napa Valley wineries taking part, a wide range of participants have included wineries such as Bruliam Wines in Sonoma County, CA, BACA Wines in Healdsburg, CA and McPrice Myers Wines in Paso Robles, CA; wine writers Karen MacNeil, Jonathan Cristaldi, Madeline Puckette and Maria Hunt; wine business leaders Nick Pegna of Sotheby’s, Gary Fisch of Gary’s Wine & Marketplace and Jonathan Feiler from The Boca Raton; wine personalities Somm Vivant – Amanda McCrossin, Attorney Somm – John Jackson and Cellar Mouse – Rachel Dickinson; and wine media companies Wine Likes App and Colangelo & Partners. 

The “Why Wine?” campaign aims to ensure wine remains a staple in the homes and hearts of people everywhere. Wineries, winegrowers, industry partners and wine enthusiasts who take part can help inspire both new and experienced wine drinkers to discover why wine is truly unique among beverages.

For more information and to support “Why Wine?”, visit napavalley.wine/why-wine.

Why Wine