I have a confession to make.

I eavesdropped.

Meaning, I listened in on customer calls that Chris has been having lately, to tune in on how wineries who work with Enolytics are making the most of their data.

Here are three examples from Enolytics users, with three of their favorite ways to use data.

Another way of seeing this?

Three new visions for making your wine data work for you too.

Have a look.

1. “This is just like printing money, right? You don’t really have to do much for this except say yes, I’m going to do it again.”

That’s the beauty of automation, with data-based winery campaigns in particular.

Start with the task you want to execute. We help you identify the task, set it up, test it, refine it. Then set it in motion, and you’re off and running.

2. “You don’t know how much time that’s going to save me.”

For real. How much time do you spend creating, and then recreating, the same reports? How much time do you spend pulling up a particular piece of information? How much time do you spend segmenting your customer database, to try to narrow down the right audience for a particular offer?

Instead of recreating the same reports, Enolytics lets you bookmark them. Which means you save the template then, anytime you open up the template, the report is populated with your own, refreshed data.

Instead of searching for information, just ask Robin (our AI agent) where to find it. She’ll send you right there.

Instead of manually segmenting audiences, either ask Robin to show you how or else choose one of our “Sell More Now!” audiences that are already ready.

3. “This is my favorite thing in the world, the email domain filter tool. This tool right here just makes my life so much easier.”

Can you imagine manually working through every email address in your customer database, to try to figure out a customer’s professional industry and whether or not they’re a good candidate for corporate gifting?

We’ve seen this happen again and again. IYKYK. It makes my head hurt.

In Enolytics we put the technology to work for you. We identify a customer’s likely professional industry based on their email address, and match it up with that industry’s likelihood of corporate gifting. Non-profits? Not so much. Law firms though, and financial services? Ding ding.

That’s the pattern here, of all three points today: time savings, smart technology, and automating tasks.

Letting the tools do what they’ve been designed to do.

You have the data. We have the tools. Let’s match everything up, and set you up to succeed.

We’re here for it. Let me know if you have any questions.

Still not sure? Check out our ROI Guarantee. Yes, that means what you think it means. You try out Enolytics. We’re guarantee you’ll see the ROI.

You have literally nothing to lose.

Thank you, as always, for reading and for your interest —

Cathy

Let's jump right in.

Here are the Top Takeaways from Last Week’s Tasting Room Data Webinar:

• Your winery’s WISE Triple Score is ready right now within Enolytics. Even if you aren't already a WISE customer, you benefit from this opportunity.

• +10% revenue, 27 fewer open days. Big Cork Vineyards eliminated Thursdays and Mondays from their schedule this year — 27 open days gone — and still came in over 10% above last year’s revenue. How? Keep reading to see!

• 87% improvement in guest account usage. Domaine Drouhin Oregon launched the RedChirp guest check-in QR code on April 10th. By April 27th — just 17 days later — guest account usage had improved by 87% across nearly all associates.

• 25% of expected crop, 100% of the planning challenge. Big Cork normally brings in 200 tons from their Maryland estate. This year’s frost dropped that to roughly 60 tons — forcing an immediate pivot in distribution strategy, wine club fulfillment, and inventory allocation.

We just wrapped one of our most energizing webinars yet. Three panelists. From three very different wineries. With one theme throughout: the data is right there, and what you do with it changes everything.

Tasting Room Data Had Flatlined

Kristen Bodmer at Big Cork Vineyards in rural Maryland was candid in the best possible way. For years, they did everything right in the tasting room — incredible hospitality, a loyal wine club, etc — but they did almost nothing with the data those guests represented.

No email capture. No behavior tracking. No targeted outreach. Just great wine and good vibes, and a growth curve that had completely flattened.

Then came their new tech stack of Corksy, RedChirp, and Enolytics. Now Kristen sees revenue trends in real time, and takes action on the insights that were surfaced, including where this year’s cases are going to land (Tasting Room vs Distribution) after the damaging frost.

Iconic Property in the Willamette Valley

Kateland Harvey at Domaine Drouhin engages with their data in different ways. She tracks sales associate performance across guest account usage, club conversion rate, average order value, and bottles per order — with standardized goals for all of it.

What you inspect, people respect.

That’s not just a good line. It’s a management philosophy.

The thing Kateland shared that I couldn’t stop thinking about: the RedChirp guest check-in QR code. A walk-in guest arrives, scans that QR code on their own phone, and because it autofills from saved contact info, the data is accurate, consented, and in Commerce7 within seconds.

Guest account usage improved 87% in 17 days. The staff that initially pushed back? Within two days, they loved it. It made their jobs easier.

WISE Triple Score, Now Available in Enolytics

Liz Mercer from WISE brought the industry-wide perspective. The WISE Triple Score — based on three questions of 1) are we asking for the order, 2) inviting guests to join the club, 3) capturing data with real consent? — is now a bookmarked report inside Enolytics.

To be clear: Your winery’s WISE Triple Score is ready right now within Enolytics.

Bottom line? Data capture isn’t a sales tactic. It’s hospitality. Your guests want to hear from you. All you have to do is start.

If you missed the webinar, the recording is available here.

Visit enolytics.com/demo to see how this works for your winery.

Thank you, as always —

Cathy

Spring is in the air! And summer’s about to come in hot.

Wineries around the country are gearing up for a summer season in the Tasting Room, and I gotta tell ya.

There’s a fair amount of anxiety. Will traffic be down? How about consumer spend?

There’s also uncertainty. Are new staff trained up and ready? How will visitor trends vary this year from what we’re used to?

Is it even possible to “win” in the Tasting Room this summer, with so many variables up in the air?

It is indeed possible, and we have a lineup of your peers and colleagues who not only know how to win, even in this time of uncertainty, but are ready to share their strategies with you.

They’re doing it smartly, with innovative strategies. And they’re doing it through data.

You can too. They will show you.

Please join us this Friday at 11 am PST for a deep dive into data-driven strategies to boost Tasting Room revenue through data. Registration link is here.

We’re incredibly excited to announce our guest speaker lineup!

• Kristin Bodmer, Director of Operations, Big Cork Vineyards

• Liz Mercer, Instructor, WISE Academy

• Kateland Harvey, Director of Sales and Marketing, Domaine Drouhin

Kristin, Kateland and Liz are READY for summer. We’re ready for summer.

Are you?

Let’s GO.

Please ping me with any questions or ideas.

Thank you, as always —

Cathy

They're not wearing capes.

They're wearing vests and carrying iPads and managing wine clubs and running tasting rooms and trying to figure out why last month's numbers don't match.

They're superheroes all the same.

In the wine industry, when are data superpowers unlocked?

Usually it starts with one moment.

A report that used to take an hour and a half is just there.

A heat map that used to be built manually in Excel now takes two clicks.

A segment gets run, an email goes out, and the winery sells more wine.

It happens every day. Not once a quarter when the board report is due. Every day.

That's what a superhero looks like.

It’s not about being a “tech person.” It's about being willing to look at what your data is actually telling you — about your customers, your club, your tasting room, your next email.

We're going to be putting the spotlight on the superheroes themselves at two upcoming events. If you're curious about what your data could actually be doing for you, these are worth your time.

NBBJ Wine Industry Conference Keynote

Wednesday, April 29 at 8 am PST

We'll be on the keynote stage sharing stories from winery teams that are turning data into decisions — and making the case for why that matters more right now than ever.

Spoiler alert: We’ll be sharing stories about the villains too, and how they’re being defeated

More details are here.

Enolytics Webinar: Grow Tasting Room Visitation with Smarter Customer Data

Friday, May 1 at 11 am PST

This is where the real superheroes show up. Real wineries, real results, real talk about what's working and what it took to get there. Register here.

Wine data superheroes are all around us. We'd love to help you become one of them.

I'm here, as always, for any questions or ideas. Thank you, also as always, for reading.

Cathy

Your tasting room is one of your most powerful sales channels — but are you using your customer data to its full potential? From identifying your most loyal visitors to timing your outreach just right, you'll walk away from this webinar with practical, actionable ideas to drive more visits, more sales, and stronger customer relationships.

Register Now

Small but mighty.

That's the phrase that kept coming back to me throughout last week's webinar. The three panelists who joined us are running lean DTC teams — Chelsea Leniart, Wine Club Manager at Scheid Family Wines, Hilary Berkey, Director of Sales, Marketing and Operations at Emeritus Vineyards, and Kristy Quigley, Operations Manager at Alma Rosa Winery.

"Lean teams" meaning two or three people deep. At the most.

The outsized results they're seeing, in a market that everyone agrees is hard, are genuinely remarkable.

Here's some highlights and takeaways from  what they shared in last week's webinar.

On Wine Club Customization

The fear is that if you give members flexibility, they'll race to the bottom and swap out for your cheapest wines. 

What Chelsea actually found was the opposite. 

By studying what members customized in the previous year's March run, she reshaped this year's offering more intentionally. 

The results? 

A 167% increase in sales of a higher-tier estate Pinot, and edited club shipments with a 14% higher AOV than default shipments.

Customization, done right, grows revenue.

On Hyper-Segmentation

Hilary’s team makes goal every month.

Every single month. 

She runs coordinated campaigns across every DTC channel — Club, outbound, email, text — with no customer touched more than twice with a sales message per month. 

The key advantage? 

Cross-platform data integration. 

Enolytics aggregates across Commerce7, Tock, RedChirp, and more, producing segments more precise than any single system could.

In February, one team member was $3,000 short with four days to go. They went into Sell More Now, identified the right customers, made the calls, and closed the month.

That's not luck. That's data, used right.

On Automating the Customer Journey

Kristy’s team at Alma Rosa joined Enolytics in February. Two months in, they've already built a fully automated re-engagement campaign for lapsed high-value customers — running daily, with no ongoing manual work. 

Enolytics identifies which customers have slipped, updates the list, and the emails go out automatically.

Kristy is now building a differentiated welcome journey based on where a customer made their very first purchase. 

Tasting Room versus Website. Two different customers. Two different conversations. Much better personalization, automated.

If you missed the webinar, you can watch the full recording here. 

And if you're ready to try this with your own data, we'd love to talk.

Thank you, as always, for reading —

Cathy

“What can I do right now to help my winery sell more wine and, frankly, stay in business?”

We know how many of our colleagues and friends are asking this question. We see and to hear it as an urgent problem that needs immediate attention.

Which is exactly why we put together tomorrow’s FREE webinar, on better tools and strategies for navigating a tough market.

There’s still time to sign up here.

We’re particularly excited to shine the spotlight on three smart industry pros as they share their own strategies and toolkits. Here are some highlights to start:

• Chelsea Leniart, Wine Club Manager at Scheid Family Wines, will talk about inventory management and boosting Club revenue through projected customizations.
• Hilary Berkey, Director of Sales, Marketing and Operations at Emeritus Vineyards, will talk about hyper-segmentation in outbound sales, and the "side effects" of ideation for different teams.
• Kristy Quigley, Operations Manager at Alma Rosa Winery, will talk about automating customer journeys through actions that are triggered by key behaviors.

The through-line of each of these applications?

AI, and leveraging the power of smart technology, especially for "small and mighty" teams — to generate revenue, to solve problems, to streamline processes, and to help wineries grow.

Ready to punch above your weight class, too?

Register now. Join us tomorrow. Schedule a conversation.

It’s time to act.

I look forward —

Cathy

Wineries that are finding traction aren't just grinding harder. They're leaning on better tools.

Tools, that is, that do the heavy lifting so that the wineries can focus on what they do best: making great wine and building real relationships with their customers.

That's what this free webinar is all about, on Thursday, April 9 at 11 am PST / 2 pm EST.

We'll walk you through the specific tools and strategies that are helping wineries grow — even in a down market.

Here's a preview of what we'll cover:

• AI-driven sales suggestions. Our machine learning algorithms look at your customer data and tell you exactly who to call, what wine to pitch them, and when. These are smart, predictive tools for both sales and customer retention that lead directly to increased revenue.
• Marketing automation that actually works. Set up a highly targeted campaign in about five minutes (minus writing the actual message), with built-in safeguards so you don't overserve your contacts.
• Reservations + sales data, together. We combine your sales behavior data with your reservations data so that your sales associates start their day, fully prepared. They'll know who's coming in, what those customers have bought before, and what to recommend — giving every guest a first-class experience and skyrocketing your conversion rates.
• Club shipment analysis. Know who to reach out to for customizations before the shipment goes out. Increase your customization rate. Increase revenue per shipment. And get a full breakdown of what wine sold well and what didn't, so you can make smarter decisions next time.
• Communications tracking. Enolytics gives you the tools to prepare for any outbound or inbound communication, document it in a way that can easily be mined for insights, and write the information back to the notes in your CRM. No more lost context.

The best part? You'll hear from guest speakers who are actively using these tools at their wineries. They'll share what's working, what they've learned, and they'll be there to answer your questions live.

Enolytics serves up actionable insights – they’re ready to act on – so that you can grow your business without adding more work hours to your day.

You don't need to be an Enolytics customer to attend.

If you run or operate a DTC winery, this webinar is for you.

Register here and come ready with questions. We'll see you there.

Thank you, as always, for reading and for your ongoing interest —
Cathy

Generous.

That's the very best word I can think of, to describe last week's Outbound Sales webinar.

The panelists were generous with their time and content, and all participants were generous with their conversation.

Here is the link to the webinar, in case you missed it or if you'd like to revisit. And here were some top takeaways:

• An Outbound Sales team is like a "Swiss army knife" of a winery. They field calls and questions from all directions, from phone sales to tracking orders to relationship building.
• The Average Order Value (AOV) of Outbound Sales is almost always higher than the AOV of a Tasting Room sale.
• Key skills needed in an Outbound Salesperson include persistence, objection handling, methodical note taking, long-term commitment, and an ability to trust the process.
• Chris created this highlight reel of Enolytics' Outbound Sales toolkit, including the Sell More Now! module and AI summary feature.

Looking ahead, we'd like to share our upcoming schedule of webinars in our ongoing series. Click through, and you'll be able to RSVP for the ones that interest you.

Thursday, April 9 @ 11 am PST: How to Navigate a Tough Wine Market: Better Tools, Better Sales
Tough market? You're not alone. Wineries across the country are navigating the same headwinds — and the ones finding traction are leaning on better data to do it. Join Enolytics for a candid conversation about what's working right now: the tools, the metrics, and the mindset shifts that are helping wineries turn market challenges into real sales opportunities. Come ready to learn, ask questions, and leave with a clearer path forward.

Friday, May 1 @ 11 am PST: Turn your Data into Dollars: Grow Tasting Room Visitation with Smarter Customer Data
Your tasting room is one of your most powerful sales channels — but are you using your customer data to its full potential? From identifying your most loyal visitors to timing your outreach just right, you'll walk away from this webinar with practical, actionable ideas to drive more visits, more sales, and stronger customer relationships.

Thursday, June 11 @ 1 pm PST: Wine Sales Multiplier: Top Tips from WISE x Enolytics
What happens when two of the wine industry's sharpest minds on sales and data get together? You get this webinar. Whether you're looking to grow your DTC sales, better understand your customers, or just find that extra edge in a competitive market, this conversation is for you. Don't miss the insights that could be the multiplier your wine sales have been waiting for.

Sign up today!

Any questions or ideas? I'd love to hear them.

Thank you for your ongoing interest —

Cathy

In this free, one-hour webinar, you’ll hear from industry experts and top-performing peers who are using data to grow their outbound sales. We will share growth tools for building high-performing, hyper-segmented lists without spending hours creating segments or exporting and importing spreadsheets. You’ll learn to use predictive analytics tools to anticipate when customers are likely to purchase again, and send them relevant offers they are interested in. And we will share key integrations that both speed the outreach process and drive greater campaign ROI.

You do not need to be an Enolytics client to sign up for this webinar, and any DTC winery leader or operator can benefit from the tools and tactics presented. If you’re ready to sell more wine through your outbound sales channel, sign up below. We can’t wait to see you there.

Thursday, March 19, 11:00am - 12:00pm (PDT)

RSVP