Event Type: Webinar
Location: Pacific Time
Date: 10/16/2026 — 11:00 AM to 12:00 PM
You’re invited!
Join us and our friends and colleagues from Corksy, Big Cork Vineyards (Maryland) and Bledsoe Wine Estates (Washington), as we share new ideas and tips for selling more wine.
Whether your winery is big or small or in between, there are always fresh approaches to inspire and motivate you in your day-to-day roles.
Registration is free.
Thursday, October 15 at 11 am PST / 2 pm EST
Guest Panelists:
Kasie Harris, VP, Direct to Consumer Sales & Marketing at Bledsoe Wine Estates
Kristin Bodmer, Director of Operations, Big Cork Vineyards
Please join us!
Want to seed any questions for the panelists in advance? Send them along anytime!
Warm regards,
Co-founder & CEO, Enolytics
Dear wine friends,
Let me cut to the chase.
Here are three key takeaways from Enolytics’ DTC SNAPSHOT for September:
Still contracting, only slower.
The industry is still contracting. What has shifted in pockets of the data is the rate, not the direction.
Club members still rule!
Losing a club member is meaningfully harder to replace than it was two years ago. Pressure-test both your club retention protocols ahead of October shipments, and your post-visit follow-up sequences.
The good news? There IS some!
September delivered something wineries have been asking for all year: more tasting room traffic.
Read the SNAPSHOT for yourself →
It’s free for all to access – headlines, WISE Triple Score, and deeper analysis.
It’s part of Enolytics’ information-sharing, always to boost awareness and keep everyone up-to-date.
Any ideas? Suggestions? Questions? We’d love to hear them.
Drop us a line anytime at cathy@enolytics.com.
Warm regards,
Cathy Huyghe
Co-founder & CEO, Enolytics
Tomorrow is the first day of the busiest sales season of the year.
OND, October-November-December, kicks off in just a few hours.
Wouldn’t you like to make the most of it in every one of your DTC channels?
Enolytics’ new case study, in partnership with Ariana Munroe and Root Wine Marketing, does exactly that – for your website.
To the tune of 18 percent higher revenue compared to the year before.
Have a look for yourself right here. →
In the meantime, a preview:
Your next sale could be walking right out the door.
Walking right out the door, and taking their data – and your future revenue – with them.
Cultivate relationships through the data.
Data might be objective, but the relationships that it can cultivate – carefully, respectfully – are personal, subjective, and valuable in every way.
Implementing change.
A revenue increase of 18% happens when things change – when systems change, when practices change. The case study tells you how Root Wine Marketing, and its winery client, did exactly that.
Find the case study right here. →
If you have any questions about this case study or about Enolytics in general, you can always reach out.
Give me a call or send me a text at 702.528.3717 or email anytime at cathy@enolytics.com. I’d love to hear from you.
Warm regards,
Cathy Huyghe
Co-founder & CEO, Enolytics
Last week we shared something uncomfortable with you, which is that sometimes Enolytics can be a heavy lift. It’s powerful but, with winery teams and budgets already running lean, wine people don’t always have time to hyper-segment lists and build reports for themselves.
So we’re offering to DO THAT FOR YOU, and take the heavier lift off your shoulders. We’ve heard the sigh of relief from so many of you!
We call it the White Glove Treatment, and we’re glad it struck a chord. Especially if it makes Enolytics feel doable and realistic. That’s the goal.
We’re also making it very affordable, at less than half the cost of our lowest-tier subscription: $249 per month, or $3000 annually. It’s tough to beat.
Let’s get started! Your “menu” of choices is right here.
One place to get started. It’s an easy-to-complete form, and we’ll take it from there. We’ve added a few new options since last week, too.
If you have any questions, you can always reach out. Give me a call or send me a text at 702.528.3717 or email anytime at cathy@enolytics.com. I’d love to hear from you.
Warm regards,
Cathy Huyghe
Co-founder & CEO, Enolytics
This is uncomfortable for me to say:
Research from our friends at WISE (Wine Industry Sales Education) indicate “friction” about wine tech tools, ours and others’ more generally. In particular, sometimes the “lift” of using Enolytics is too heavy. Sometimes there’s too much to learn, or the “what to do now” isn’t easy enough to see.
Is that a concern for you too?
Do you feel like you don’t have enough time, or enough budget, to do what you already need to do, much less learn something new?
We hear this, and we’re doing something about it.
Here’s our plan, for our current winery customers and for new winery customers just like you:
One
Introduce Enolytics as “consultants,” but not the expensive kind. The kind that’s already included in the price of the software.
Two
We’ll share with you a “menu” of the reports and lists that we create for you within Enolytics, with your own data, and then start sending them to you on a regular cadence. You can also request that we build fully customized reports for you and your team.
Some examples:
Customers whose Club anniversary is coming up – Sent weekly
Customers who are showing signs of disengaging with the winery – Sent monthly
Customers who have bought the previous vintage of a specific SKU, and may buy it again. We identify the recommended wine – Sent every two weeks
Club members whose credit cards will expire before their next Club shipment – Sent quarterly
Upcoming reservations, perhaps with an AI summary profile of each customer – Sent daily or weekly
The Club members who changed their status, according to who signed up, cancelled, switched clubs, and/or put their club on hold – Sent weekly or monthly
KPI metrics and reporting that matches how your leadership likes to see the numbers – Sent weekly, monthly or quarterly
Three
We meet to clarify and refine your choices, and start sending the lists and reports.
Four
Determine whether you’d like a quarterly or semi-annual “check in” for a review of your business overall. Schedule accordingly.
Five
We listen to your feedback, and refine as needed. You exhale.
As a regular customer, you’d still be able to log into Enolytics as usual, as much as you’d like to.
We’re just trying to take the “lift” off your shoulders.
Ready to get started?
We are too.
Send me an email at cathy@enolytics.com. Let’s go.
Every few days, I like to monitor the questions and comments that Enolytics customers are asking Robin, our AI, about that winery’s own data.
Here are ten examples of questions and comments that users of Enolytics have asked Robin over the course of one day:
One
How do I find customers who haven’t bought from us in the last two years, who live within 35 miles of the winery?
Two
I'm gathering data for customers whose Club Membership Status is Cancelled or On Hold. I'd like to include their total orders by channel, their total order revenue by channel, and their total shipping revenue by channel. What metrics should I use?
Three
Show me how to create a report of the daily count of tasters. And the monthly count of tasters, day by day. And separate them by SKU.
Four
Tell me all about gifting, i.e., corporate gifting, personal gifting, likely gifters, etc.
Five
If we can pull a list of gifting buyers on corporate domains [which is available within Enolytics], that’s the cheapest corporate identification available to us and it may replace a chunk of another resource I was going to recommend buying.
Six
I want to create a list of all of our customers that have a favorite varietal of Pinot Noir so I can send a text in Red Chirp.
Seven
I'm hoping to be able to pull Loyalty Point transactions by customer during a specific time period.
Eight
Could Enolytics create and maintain a calculated loyalty balance using Corksy transaction and club data?
Nine
Our finance team requires a more detailed tax reporting tool than what is currently available through [our current CRM]. Specifically, we need access to an order-level detail report that includes the following data fields…
Ten
I would love for my report to be able to break out the full extent of EVENTS from everything else. Breaking apart the sales completely.
This is what’s on the mind of wineries just like yours. Complex thinking. Practical questions. Things that it used to take analysts (if you even had access to one) a long time to answer.
Now, in Enolytics, you can ask Robin. She’s there to help.
Want to try out Robin for yourself? We’d love to set that up for you, at no cost or risk to you. Check out our ROI Guarantee.
Try it for yourself
Let's start with the good news, because there is some in Enolytics’ fresh SNAPSHOT for the month of August:
Wine Net Sales came in at -1.8% in August — better than the quarter's -3.0% pace.
Club signups and attrition landed in a rare tie, 1.5% to 1.5%, pushing net club growth to +0.1% for the month.
And Wine Club Conversion jumped +23.7% month-over-month. Tasting room teams are clearly doing something right with the guests who walk through the door.
Here's the catch: fewer guests are walking through the door.
Tasters were down -8.4% in August — during what's normally the industry's busiest visitor month. Weekend counts matched last year exactly, so this isn't a calendar quirk.
It's a real traffic problem, and it's the headline that matters more than the sales number.
Why it matters: today's tasting room visitor is tomorrow's club member — usually six to twelve months out. An August traffic slump this size will likely echo into winter and spring club signups, right as the industry heads into Q4, the make-or-break stretch of the DTC calendar.
You can see the full SNAPSHOT here.
Here are three top takeaways from Enolytics and our friends at WISE:
Conversion is up, but the pipeline feeding it is shrinking.
Tasting room teams are converting visitors to club members at a much better clip — but a -8.4% drop in August visitors, peak season, means fewer people are arriving to convert in the first place.
Pricing is propping up revenue, not growing it.
AOV gains (+1.6% monthly, +2.8% YTD) are masking real volume erosion — Cases Sold is still down -3.3% for the month.
The next lever isn’t more traffic — it’s your existing customers.
With purchasers down -3.5% and club attrition still outpacing signups on a rolling basis (24.4% vs. 21.2%), reactivation and retention outreach to your first-party data is the highest-leverage move heading into Q4.
Try it for yourself
We’ll remember August 2026 as the comeback that isn’t… yet.
But we have ideas and real-world examples of winning who are winning anyway. We’d love to show you.
Data may not be the reason you got into the wine industry.
Yes, for sure, the people of wine are incredible, it’s an inevitably beautiful landscape, and the lifestyle is hard to beat.
There’s more to it, though, as you’ve no doubt seen.
Our industry is changing, more and more each day. And maybe you’ve changed, too.
We’re looking for the people who are looking for more.
More opportunity to make a difference.
More responsibility for their winery’s business.
More willingness to drive change, and a different perspective on that business.
Here’s how that looks.
Working with data will be new, and you’ll learn new things.
You also won’t be on your own. There’s top-notch customer service available at your fingertips, and with real people who sincerely want you and your winery to succeed.
You’ll see how AI works, from the people who build AI for wine.
You’ll get hands-on with the most powerful change agent that the wine industry has ever seen. AI is pretty awesome, and the computing power behind it is world-changing. We also make it friendly, and specific to wine. So you’ll get to try, and create, and maybe even get playful. You’ll ask questions, and you’ll find answers that are meaningful for your business.
You want to DO something to boost wine business.
Yes, the industry overall is in a rut right now. But there ARE wineries who are still winning. The throughline of those businesses? They’re leaning into data to customize offers, to anticipate demand, and to get a real handle on how their business is doing.
Try it for yourself
Do any of these reasons resonate with you?
You’re probably ready for the next phase of your career in wine. Are you ready to bring Enolytics into your winery? Could you give it a try, for free, for 45 days? It – and YOU – could be the game-changer you’ve been waiting for.
Our friends at InnoVint recently published their 2026 State of Winery Health Report, and here’s the data point we can’t stop thinking about:
Eighty percent (!!) of respondents named “maintaining or growing sales” as a top concern.
I get that.
I also get this: Enolytics is BUILT to help you sell more wine.
Take it from your peers who are doing exactly that.
Join us tomorrow at 11 am PST for our next FREE webinar, about exploding your ecommerce sales in October, November and December.
Here’s a preview of three moves our guest panelists will discuss, to sell more wine.
Getting the Data Right.
It’s harder than it sounds. It is not “sexy.” It’s also one of the most critical things you can do to ensure you’re working with the right sales strategy for your business.
Tracy Chastain has been there. She’s the Wine Club Manager at Testarossa Winery, and she’s been rebuilding, rethinking, and restructuring data in ways that are both diligent and creative.
Whittle Down Your Audience.
Ever had to whittle down your audience to a bare sliver of its full size? What if that sliver was 0.25% of your entire database? That’s some of the math that Susan Zavatto does on the regular. She’s the Manager of DTC Experience for JUSTIN, Landmark and Lewis Cellars, and she’ll be talking about how she’s now “spoiled” when it comes to hyper-segmentation.
Expand Beyond OND.
Yes, the timing focus of tomorrow’s webinar is October-November-December. And an underlying message is how wineries take what’s working well in OND and expand those strategies into the year-round sales process. Corporate gifting, anyone? It’s becoming a bigger and bigger deal.
Tracy and Susan are ready to pull back the curtain into their own best practices, and share them with you. Sign up for tomorrow’s webinar, and get yourself geared up to sell more wine this holiday season.
ICYMI
Article: From Wine Writer to Tech Founder: Cathy Huyghe Is Helping Wineries Turn Data Into Revenue.
Hypepotamus · August 6, 2026
Article: Encouraging Growth in a Dry Market
Wine-Searcher.com · August 10, 2026
Event Type: Webinar
Location: PST
Date: 8/19/2026 — 11:00 AM to 12:00 PM
You're invited! Please join us on Wednesday, August 19 at 11 am PST / 2 pm EST for our next "Data into Dollars" webinar, where we'll show you how to turn your e-commerce data into real dollars — just in time for your biggest sales season of the year.
The Panelists!
Meet the Pros! Our special guest panelists speak from their own boots-on-the-ground perspective, directly to you.
Susan Zavatto, Manager, DTC Experience at Justin Vineyards, Landmark Vineyards & Lewis Cellars
Tracy Chastain, Wine Club Manager at Testarossa Winery
What You’ll Take Away…
How club and e-commerce data work together to drive incremental sales, not cannibalize each other.
“Segment smarter, sequence better.” Know who to target and when, across both club and e-commerce, so every campaign this OND adds incremental revenue instead of just reshuffling the same sales.
Wednesday, August 19 - 11 am PST / 2 pm EST
FREE to attend! You do not need to be an Enolytics customer.