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Demo Enolytics with Your Own Data. Plus, a Mother’s Day Marketing List for Free!
Every winery is unique—your customers, your sales patterns, your opportunities. So instead of showing you a generic demo, I’d rather show you what Enolytics can do using your actual data.
That’s right! We’re now offering personalized demos using your winery’s real customer data, so you can clearly see the insights and opportunities that are most relevant to your business.
Whether you're looking to better understand your tasting room traffic, improve wine club retention, or find new pockets of growth, you’ll see your business clearly during the demo.
And as a thank-you, we’d love to send you a little gift. A free custom marketing list to help you drive more sales around your Mother’s Day promotions.
You’ll get a highly targeted and segmented list of your preference for the campaign you are planning!
No digging through spreadsheets. No guesswork. Just smart segmentation, delivered.
If you’re curious, reply here or grab a time using this link. The setup is easy and won't take you more than 5 minutes—just bring your curiosity and questions!
Introducing Robin, Enolytics AI
Please meet Robin, Enolytics' AI.
Let me tell you about her.
She's smart. She's been fully briefed on our entire knowledge base of articles and definitions. She's ready to tell you what you need to know when you need to know it. All you have to do is ask.
She's friendly. We've chosen the tone of her interactions to be helpful and casual.
She's ready to go. Find her in the lower right-hand corner of the dashboard. Click on the red circle for the pop-up, and type your question.
She's humble, meaning she knows she doesn't know everything, and she always offers the option to talk to a live person. She's also in the early "help" stage of her career, meaning she'll grow into more capabilities over time.
Everyone, please meet Robin.
Robin, please meet the most amazing wine + data community ever.
We know we'll do great things together.
I look forward.
Thank you, as always -
Cathy
PS Want to set up a one-on-one meeting with Robin? Drop me a note, and we'll get it on the calendar.
SVB DTC Survey, with Enhancements
Coming to you this week with special invitations for you. Let me set the stage.
Not sure if you've noticed but SVB has upped its game this year, in two ways, with its annual DTC survey.
One way is the addition of open-ended questions whose answers will be enhanced through AI, then calibrated and verified by Rob McMillan and his team.
The second way is their new Success Guide, and it will be available only to people who complete the survey.
Which makes sense. Right now, every winery wants to know what they can do - what they need to do - to grow and thrive. But every winery is different, and the formula for success is also different.
That's why you'll want to complete the survey. Yes, you'll receive the Success Guide, and only wineries who complete the survey will receive it. It will not be released to the public. You'll also receive the full set of slides that you can benchmark against your own winery.
That's what's in it for you, whether or not you're already working with Enolytics.
All of this (AI, DTC, analysis, success strategies for bucking the trends) falls squarely within our sweet spot, which explains our enthusiasm. We get it. It's what we do all day, every day.
That also explains this special invitation for you: Complete the survey and schedule a 30-minute consultation with us to talk it through with you.
None of what I've written here costs you any money.
All of those things will help you to make a plan, moving forward.
Seems like a no-brainer to me.
I look forward, as always, to your questions and suggestions. Call (+1.702.528.3717) or email anytime.
Thank you.
Cathy Huyghe
The DTC Playbook for Wineries
Event Type: Webinar
Event Date: 03/27/2025
Sell more wine online. Keep customers coming back. Make your ecommerce setup work for you (instead of the other way around). Sounds great, right?
We're gonna show you how.
On March 27th at 11 AM PT, Enolytics and DRINKS (the DaaS, or "Drinks as a Service" Shopify app for selling alcohol online seamlessly and compliantly) are teaming up for a free educational webinar to help wineries like yours take their DTC strategy to the next level.
What’s in it for you?
- Find hidden revenue in your data. Yes, it’s already there.
- Streamline your checkout for compliance & conversions.
- Strategize your marketing with data-driven insights.
- Track the numbers that matter, easily and automatically.
This is not another high-level industry talk. It’s a practical session packed with real strategies you can use to up your game!
March 27, 11am PT
Save your spot and Register here.
I Cannot Get This Image Out of My Head
I can't seem to get this image out of my mind.
Last Thursday afternoon in St Helena, California, Clif Family Winery very generously hosted an Enolytics user group, where we sat down with a table full of customers to talk through the 2.0 update of our software.
You can see what happened.
People came, maybe some you know personally, to ask questions and find answers and work better and more efficiently.
They brought their laptops and water bottles and coffee. They settled in for a work session, sure, and they exchanged business cards and tips and stories peer to peer.
Maybe even friend to friend.
Which is exactly what we were aiming for. So much so, that we're going to do more of these community gatherings: we're looking at you, Central Coast of California, and Virginia, and Lodi, and and and.
Want us to come to you? Drop me a note, and let's get it on the calendar.
We learn better, and work better, and create better, altogether after all.
I look forward to that.
Thank you, as always --
Cathy
Enolytics Now Integrates with Shopify and Awtomic
We’re excited to share that Enolytics now connects directly with Awtomic, one of Shopify’s platforms for wine club management.
This is big news for Shopify’s winery customers! Especially those who lean on Awtomic to run their clubs.
With this new integration, wineries can now seamlessly combine powerful data insights with best-in-class subscription tools to grow their clubs and strengthen customer loyalty.
Awtomic makes it simple to manage wine clubs, keep members engaged, and drive recurring revenue. Now, with the integration with Enolytics, wineries can go even deeper—tracking trends, understanding buying behavior, and making smarter, data-driven decisions.
As Awtomic’s founder Emily Yuhas describes it:
Awtomic is a leading solution for wine club management in the Shopify ecosystem. Bringing together years of experience with leading subscription ecommerce brands with deep wine club specific functionality, Awtomic can power a modern club and loyalty experience that transforms your digital experience and drives growth and retention.
This integration is built to make your life easier—bringing everything together in one place so you can focus on what matters: running a thriving wine club.
Want to learn more? Let's talk about it!
Thank you!
Michelle
The Next Big News: Enolytics + eCELLAR Integration!
We are very grateful and excited to announce that we are now compatible with eCELLAR.
eCELLAR and their lovely team already set the bar for winery CRM and ecommerce solutions—helping you build stronger customer relationships, streamline operations, and boost your DTC sales. Now, with Enolytics as a compatible integration, wineries can take that success to the next level with powerful data insights and analytics.
Here’s what this new integration brings to the table:
- The capability to deep dive into your data to understand customer behavior, buying trends, improve segmentation, and create hyper-personalized offers.
- Fewer headaches because sales, marketing, and operational insights are brought together in one place.
- Confidence and time savings in data-driven decisions, thanks to real-time analytics and visualizations.
Here are a few words from Tracy McArdle, CEO of eCELLAR, sharing her excitement
“This integration brings together the best of both worlds, eCELLAR’s powerful DTC winery software and Enolytics deep data insights, giving wineries the tools they need to make smarter decisions, strengthen customer relationships, and drive sustainable growth. It’s about turning data into action in the most seamless way possible.”
This isn’t just about technology—it’s about giving wineries like yours the tools to thrive, grow, and stay ahead in the industry.
If you want to learn more on how Enolytics can optimize your eCellar data - Let's make it happen.
What We Know So Far...
You may have seen that we opened the doors a few weeks ago to wineries who would like to sign up for ENO Insights, our free offering that helps wineries “dip their toe” into visualizing their own data.
The more wineries who participate, the more data we’ll anonymize and aggregate. That means the closer we’ll get to a “ticker” of DTC data (generalized, without revealing individual winery names) that visualizes Key Performance Indicators (KPIs), so that wineries can see on a daily basis how they’re doing in relation to other wineries.
We’ve noticed some patterns, both in terms of the wineries who have registered for ENO Insights as well as what they want to learn from the “ticker.”
1. Wineries of all sizes have signed up, from smaller, family-owned, boutique wineries all the way to large, multi-brand companies. The technology scales to accommodate that significant range, and it’s interesting (and not very surprising) to see that we are all looking for answers to the challenging environment.
2. Wineries of varying levels “data usage” have signed up too. Some are incredibly sophisticated, and use ENO Insights as a “cheat sheet” of the most important things to share with more of their staff on a daily basis. Other new ENO Insights subscribers fit the template of who we envisioned in the first place, that is, wineries looking to “dip their toe” into becoming more data literate.
3. Wineries are looking for reference points and benchmarking, and are eager for us to get to the point of statistical significance so that we can offer regular (likely daily) updates on industry trends.
We’re eager to get there too, and we can — with your help.
To get started with ENO Insights, sign up here or contact us directly. Here’s all the info in response to questions we can anticipate. If you have others, just drop us a line. We’d love to talk.
Thank you, as always, for reading —
Cathy Huyghe and Michelle Van Der Lugt
Run Your Own Race for Wine DTC, Even When It's Hard
"Run your own race."
I grew up playing a lot of sports and I used to love hearing this advice. The runners all around me did their thing - rabbiting out to a quick start, say, or teammates sticking together shoulder-to-shoulder on a narrow trail so no competitor could pass them - but my focus was on the strategy Coach and I had determined ahead of time.
Running your own race works. Which is why I love the metaphor as a theme of the latest DTC report from WineDirect in partnership with Enolytics. Download it now.
Here are two ways that businesses who work with Enolytics are running their own race regardless of the competitors around them. You'll find their stories in the report.
Micro-Segmentation. Leah and Tom at Cépage Direct To Consumer Strategies micro-segment customer lists and purchasing patterns, putting data to optimal use in order to engage with customers at a deeper level. And sell more wine for their winery clients.
Coaching Sales Associates. Sweet Cheeks Winery in Eugene, Oregon literally wins awards for their Tasting Room experience. Looking at individual performance data helps leadership coach their sales team and build a culture of feedback for achieving the best possible results. It's working.
These are the best races for these businesses to run.
What's your best race? And how can we help you get there?
Download the latest report. Drop me a note anytime. We'd love to help.
Thank you, as always, for reading and for your support -
Cathy
cathy@enolytics.com
+1.702.528.3717
About
We empower wineries to thrive, by leveraging the data that is already yours.
We believe that data generates revenue, and that it is the deciding factor between wineries who succeed and those who do not.
Our love for wine, and especially for the people of wine, drives these foundational principles of Enolytics.
Empowering Wineries to Survive
The wine industry is battling serious headwinds right now. We need to do business differently in order to survive. Enolytics’ software analyzes wineries’ first-party data to address the industry’s most significant pain points, including revenue growth, Wine Club retention and increased profitability.
Empowering Wineries to Thrive
It’s a fact: Data-driven wine businesses thrive. It is no longer only the wealthiest or the largest wineries who can afford to be data-driven. Enolytics’ software is within every winery’s budget regardless of size or scale.
Data-Informed Change
Enolytics cultivates an ecosystem of powerful data sources from every sales channel, to provide 360-degree visibility about wineries’ own data, their business health and consumer behavior. We further enhance the data in order to provide granular visibility into consumer demographics. We also provide predictive analytics and forecasting tools that empower marketers, CFOs and owners alike.
Strategic Advice
Data is only as powerful as its application. Enolytics’ world-class consulting and support fill the gap, where necessary, for wineries. Our strategic advice is information by the technology itself (machine learning, AI, predictive analytics) and by our humane, boots-on-the-ground experience in the industry.
World-Class Technology
Enolytics’ technology is nothing like the wine industry has ever seen. It is robust and secure at all levels. Smaller and medium-sized wineries typically haven’t had the resources (of people or budget) to dedicate to data or technology. But our software levels the playing field. SMEs have just as much “fire power” as the big wineries.
Thought Leadership
Enolytics cultivates a community of data-minded leaders, super users and super-users-in-training. Our partnerships also fuel thought leadership reports, webinars and conference presentations.
Leverage your own data to grow your business faster.
Money Back Guarantee. See Terms for More Details.
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