Every year, Pinterest Predicts drops its trend report, and this year’s insights are bigger than just what’s trending on the platform—they reflect broader cultural shifts that wineries can tap into across their marketing, experiences, and product development. With Pinterest’s track record of predicting trends with 80% accuracy, these insights are worth paying attention to, not just on Pinterest but across platforms like Instagram and TikTok, and even in your tasting room.

Here’s how wineries can creatively use these 2025 trends to attract attention, engage audiences, and stay ahead of the curve.

Why Pinterest Trends Matter for Wineries

Trends aren’t just fleeting moments—they shape what your customers are looking for and how they connect with your brand. Pinterest isn’t just a visual discovery platform; it’s where people go to dream, plan, and shop. With over 500 million monthly users, it’s a massive pool of inspiration. Plus:

• Pinterest trends last nearly 2x longer than trends on other platforms.
• Gen Z drives 65% of these trends, and they make up 40% of Pinterest’s audience.

This makes Pinterest a key platform for wineries, not just for advertising but also for staying in sync with what’s next. Let’s break down the trends and how you can use them to elevate your brand.

2025 Pinterest Predicts: Trends Wineries Should Watch

Pinterest’s report highlights trends that will dominate in 2025, many of which are directly relevant to the wine and spirits industry. Let’s explore the top food and beverage trends and how wineries can capitalize on them.

1. Après-Ski Aesthetic: Selling the Feeling of Cozy Luxury

The après-ski vibe blends rustic charm with high-end indulgence. It's less about literal skiing and more about evoking the fantasy of cozy luxury: mountain lodges, crackling fires, and indulgence after a long day.

What It Could Inspire:

• Design winter campaigns around the idea of “luxurious escape,” using storytelling to invite customers to “unwind like it’s après-ski season.”
• Partner with winter apparel or decor brands to co-market cozy, indulgent evenings with wine.
• Launch limited-time bundles with evocative names like “Alpine Red” or “Chalet Chardonnay,” tying the product to the mood.

2. Pickle Fix: A Celebration of Bold, Niche Flavor

Pickles are having a moment, and it’s not just about eating them—it’s a nod to the rise of unapologetically bold, unique flavor experiences. Consumers are leaning into adventurous, briny, or tangy palettes as a way of exploring something new.

What It Could Inspire:

• Create an experimental pairing menu that celebrates “bold flavor adventures,” featuring wine with unconventional pairings like fermented foods, bold spices, or even pickled fruits.
• Market the idea of “breaking wine pairing rules” to appeal to adventurous foodies, encouraging them to step outside their comfort zones.
• Start conversations on social media: “What’s the most unexpected pairing you’ve tried with wine?” Use the engagement to spark interest in events or promotions.

3. Cherry Coded: Vibrance Meets Vintage

The cherry aesthetic is about fun, vibrance, and playfulness—an invitation to bring a pop of color and energy to otherwise traditional spaces.

What It Could Inspire:

• Reimagine your tasting room or event spaces with bursts of color or vintage-inspired accents, giving guests Instagrammable backdrops that draw them in.
• Use this playful energy to create a campaign around a signature wine: something “vibrantly bold,” tied to cherries or red fruit flavors, and named with a wink, like “Cherry Crush.”
• Host a retro-themed wine party with bright cocktails, classic tunes, and vintage dress codes. Encourage guests to share their experiences online with branded hashtags like #CherryCrushParty.

4. Sophisticated Self-Care: Wine Meets Wellness

Self-care is becoming an art form, and wine can naturally fit into the idea of indulging with purpose. This isn’t about excess; it’s about savoring meaningful, elevated moments.

What It Could Inspire:

• Curate self-care gift boxes featuring low-intervention wines, soy candles, herbal teas, and cozy socks. Market them as the ultimate “me time” bundle.
• Pair yoga classes or mindfulness workshops with wine tastings. Highlight organic or biodynamic wines for an eco-conscious spin.
• Share Pinterest-worthy tips for incorporating wine into a self-care routine, like “5 Ways to Wind Down with Wine.”

5. Sustainability: Green is the New Standard

Consumers—especially Gen Z—are seeking out brands that align with their values. Sustainable practices aren’t optional anymore; they’re essential. But what resonates isn’t just the fact that you’re eco-conscious—it’s the story behind it.

What It Could Inspire:

• Use Instagram Stories or TikTok to highlight your eco-friendly initiatives, whether that’s solar-powered winemaking, water-saving techniques, or organic farming.
• Create a visual campaign using a tagline like “Wine That Gives Back,” aligning your brand with purpose-driven drinking.
• Encourage customers to “drink sustainably” by offering refillable bottle programs or promoting eco-friendly packaging options.

6. Non-Alcoholic Wines: Inclusivity Without Compromise

The non-alcoholic movement isn’t going anywhere. Consumers want thoughtful, elevated options that don’t feel like a compromise.

What It Could Inspire:

• Launch a non-alcoholic wine line and position it as a premium, mindful alternative. Tell a story about inclusion and craftsmanship to appeal to diverse audiences.
• Share recipes for zero-proof cocktails using your non-alcoholic wines on Instagram and TikTok.
• Rethink tastings to include non-alcoholic flights, framing them as “palate explorations” that let people savor the essence of wine without alcohol.

7. Holiday Magic: Evoking Nostalgia

The holidays aren’t just about shopping—they’re about creating moments people want to remember. This trend leans into nostalgia and the magic of shared traditions.

What It Could Inspire:

• Curate Pinterest-worthy wine sets for every type of shopper—think “For the Host,” “For the Collector,” or “For Cozy Nights In.”
• Host nostalgic holiday events like wreath-making workshops or wine-and-cookie pairings. Incorporate vintage themes to deepen the emotional connection.
• Use interactive Instagram Stories, like polls or countdowns, to build excitement for holiday wine releases or exclusive sales.

Why Pinterest Advertising is a Must

If you’re not advertising on Pinterest, you’re missing out on a platform where people actively plan their purchases. Pinterest users are primed for action—they’re shopping, not just scrolling. Here’s why wineries should consider Pinterest ads:

• Longer Relevance: Trends on Pinterest last longer than other platforms, giving your ads more longevity.
• High-Intent Audiences: Users are actively searching for gift ideas, event inspiration, and products to buy.
• Reach Younger Audiences: Gen Z and Millennials dominate the platform, making it a direct line to trend-savvy consumers.

Ready to level up your marketing? Don’t miss Corksy’s Social Media Advertising Webinar, where we explain how to make Pinterest (and other platforms) work for your winery.

Wrapping It All Up

From cozy escapes to bold pairings and nostalgic moments, these trends offer wineries a creative springboard for campaigns that resonate deeply with their audiences. Pinterest’s Predicts report isn’t just about trends—it’s about understanding cultural shifts and using them to create meaningful connections.

Whether you’re transforming your tasting room, designing playful campaigns, or embracing sustainability, these ideas can make 2025 your winery’s most innovative year yet. Start small, test w

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