201 Alameda Del Prado, #101, Novato, CA, United States of America, 94949
Feeds
Ciatti Global Market Report, March 2025
The 2025 harvests in the Southern Hemisphere are now in full swing and the picture – so far – is mixed: white grape tonnages have been exceeding expectations in Australia and bunches are large and heavy in New Zealand, but Argentina and South Africa’s crops appear to be – at best – on course for their downwardly-adjusted long-term averages, while Chile’s crush could come in significantly short due to a hotter-than-normal growing season reducing yields.
Globally speaking, the bulk market can be characterised as slow and steady since mid-February, with the Southern Hemisphere focused on harvest and demand in the Northern Hemisphere dampened by flat or declining retail sales and, in Spain, some elevated pricing on those wines most needed in Europe: generics, and especially generic white. Outside of generic white, few if any wines are making bulk-market waves as need is not pressing.
Pockets of activity have arisen: domestic demand in Chile has surged since the start of March as crop expectations there have been revised down; California’s bulk market continues to be more active since the turn of the year, as some buyers now require volumes after a prolonged period of foregoing purchasing; Italian wine exports to the US have been robust in anticipation of US import tariffs on EU products, which could potentially include wine. Tariff wars are, to say the least, unhelpful for a wine industry battling a number of pre-existing headwinds, their implementation or the threat of their implementation injecting even more uncertainty into bulk wine and grape markets working hard to come to terms with the structural supply-demand imbalance and the changing consumer trends that have been a drag on demand post-pandemic.
But as this month’s France page states: “Most in the industry remain sanguine and focused on growing sales where they can.” Attractive sourcing opportunities abound, as necessity – being the mother of invention – opens up new business avenues. Argentina can supply generic white for as much as 10% cheaper than European alternatives, and Malbec prices have also softened over the past year; California can now offer globally competitive generic wines in addition to traditional export offerings like White Zinfandel; the Cognac region of France, adjusting to reduced brandy exports, is serious about supplying competitivelypriced generic white to the wine market for the long-term. As tastes change, supply is moving flexibly to meet it: the Cognac Ugni Blanc can go into conventional wines but also sparkling bases, lower-alcohol wines, and RTD spritzer/cocktails; Australia is upping white wine production at the expense of red; California is already well advanced as a producer of low/no-alcohol wine. And as the traditional bottled wine avenues feel the sales squeeze, some redirected premium-quality wines are helping lift the overall quality of the bulk market’s offer.
Now available are high-quality growers, vineyards and wine supply historically tied up in contracts or other parts of the business. Suppliers are rightly bullish on price when protecting margin and cashflow, requiring sustainable pricing in the longer term in order to survive and thrive. Ciatti’s experienced broker team, present in all the major wine-producing countries, is on hand to bring suppliers and buyers together in mutually beneficial relationships: don’t hesitate to reach out directly and, in the meantime, read on for the latest from each market.
About
With 8 offices world wide, Ciatti serves our clients with the most up-to-date and accurate market information available. Please contact us with any questions. We are truly at your service.
Greg Livengood
President, Partner and Broker
Greg joined Ciatti in 1994 and became a partner in 1997. Greg has used his degree in International Relations to build Ciatti into the world recognized leader in the alcohol beverage business. Greg is currently the President and CEO of the company and drives the international group.
Email:greg@ciatti.com
Steve Dorfman
Partner and Broker
Steve Dorfman joined Ciatti in 2007 after working with the Brown-Forman Corporation, Fetzer Vineyards, Sonoma-Cutrer Vineyards and Bolla Wine brands for 24 years. His primary responsibilities are wine and grape sales within California, and the supply demands of markets throughout Europe, South Africa and Australia.
Email:steve@ciatti.com
John Ciatti
John White
Partner and Broker
Ciatti has a long history of seeking to provide clients with a well rounded team of brokers whose experience in the industry cover the breadth of the business. John joined the company in 2003 after working as a Winemaker for several of California's major producers for 20 years. John's emphasis is maintaining relationships with California wineries ranging from the largest to the smallest. John has focused on all aspects of growth within the business, from long-term custom crush contracts to spot bulk wine and grape sales. His speciatly is the sourcing and selling of premium varietal lots from the coastal and interior regions of California.
Email:johnw@ciatti.com
Chris Welch
Partner and Broker
Chris Welch joined Ciatti in 1994, and began brokering bulk wine and grapes in 2003 and became a partner in company in 2007. The premium and super premium segment of the California wine industry are the breeding grounds of innovation and where Chris truly excels. His consistent approach helps small and medium size wineries and negotiants achieve the innovation and growth they seek. Chris also works very closely with the Oregon Wine Industry.
Email:chris@ciatti.com
Glenn Proctor
Partner and Broker
Glenn Proctor joined Ciatti in 2003 and became a partner in 2007. Glenn advises wineries on supply positioning and works closely with growers and wineries in marketing their grapes and wine. He specializes in spot and contract bulk wine and grapes sales from all regions of California. He has over 23 years of experience in wine supply strategy, wine-grape quality improvement, brand strategy, and business development. Glenn was previously the Vice President of Winegrowing for Diageo Chateau and Estate Wines, and before that was a Director at Benziger/Glen Ellen Winery during its rapid growth in the early 1990's.
Email:glenn@ciatti.com
Broker
Johnny Leonardo joined Ciatti in 2004 as a broker and knows that surviving in a dynamic wine industry requires one to be a Jack-of-all-Trades. He has experience in all aspects of winery and vineyard operation, from the field to the street. Johnny has developed and managed vineyards, and worked in wine sales and marketing.
Email:johnny@ciatti.com
Andy Bivona
Broker
Andy joined Ciatti as a broker in 1996. His areas of expertise and responsibility include grape and fruit concentrates, beverage and industrial alcohol, fruit alcohol and brandy, and food specialty products. Andy's knowledge of these products has allowed him to branch out and work throughout various parts of the world including Mexico, South America and Europe. Andy remains a wealth of knowledge and offers a creative approach to all endeavors.
Email:abivona@hvc.rr.com
Todd Azevedo
Broker
Todd Azevedo joined Ciatti in 2004 after completing his Agricultural Finance degree from Cal Poly San Luis Obispo. Although Todd brokers wine, grapes, and wine products throughout the state of California, Todd's focus is on the California Central Coast.
Email:todd@ciatti.com
Mark Ishimaru
Customer Account Representative - North America
Joined Ciatti in 2011.
Email: mark@ciatti.com
Molly Richardson
Customer Account Representation - Grower Accounts
Joined Ciatti in 2016
Email: Molly@ciatti.com
Administrative/Accounting Assistant
Joined Ciatti in 2000.
Email:alette@ciatti.com
Michael FungCustomer Account Representative - Sample Room
Joined Ciatti in 2013.
Email: michael@ciatti.com
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Partner/Broker | John Ciatti | john@ciatti.com | 4152640762 | |
| Partner/Broker | Steve Dorfman | steve@ciatti.com | 7073213843 | |
| Partner/Broker | Greg Livengood | greg@ciatti.com | 4154975032 | |
| Partner/Broker | Glenn Proctor | glenn@ciatti.com | 7073370609 | |
| Partner/Broker | Chris Welch | chris@ciatti.com | 4152988316 | |
| Partner/Broker | John White | johnw@ciatti.com | 4152500685 | |
| Broker | Todd Azevedo | todd@ciatti.com | 4152656943 | |
| Broker | Johnny Leonardo | johnny@ciatti.com | 4157174438 | |
| Broker | Dennis Schrapp | dennis@ciatticanada.com | 9059338855 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| CIATTI Global Wine & Grape Brokers | 201 Alameda Del Prado, #101, Novato | CA | United States of America | 94949 |
List of Locations
Profile Picture