201 Alameda Del Prado, #101, Novato, CA, United States of America, 94949
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Ciatti Global Market Report, November 2020
The Northern Hemisphere harvests are now complete and, while official numbers remain some way off, it appears Europe’s harvests were average sized while California has had its lightest crop since 2011. OIV is forecasting 2020’s total global crop at between 254 and 262 million hectolitres: coming in at the lower end of that range would make 2020 the joint second-lowest yielding year since the turn of the millennium (above 2017’s 248 mhl and in line with 2002’s 252 mhl).
As per usual for this time of year, however, the Northern Hemisphere’s bulk markets and buyers are quiet while crop results are assessed, wine made, and OND sales analysed. The unprecedented event that 2020 will always be synonymous with – the COVID-19 pandemic – has injected understandable caution into the marketplace: much activity is proceeding in small increments. This caution will be exacerbated by the so-called ‘second wave’ of the virus in Europe, which has led to the reimposition of national and regional lockdowns.
The Southern Hemisphere markets have been active: Argentina’s aggressively priced offer has attracted international interest and prices there are now firming up, Chile’s domestic buyers have been cornering 2021 grapes and wines off the back of a strong bulk/bottled export performance (offsetting China’s quietness this year) so that prices are firming there too, while Australia’s wine exports in the 12 months ending 30 September actually reached their highest value (AUD2.9 billion) for 13 years. Meanwhile, South Africa – with its less active market, currently – has been identified by astute observers as the likeliest competitor to Spain in the months ahead, able to offer very competitive, negotiable pricing on big volumes of high-quality varietal wines, generics and rosés.
All in all, globally speaking, 2020 could be considered a robust year for bulk wine sales – in terms of volume – when one considers the global pandemic and the big decline in Chinese demand. And at least one of those drags on sales seems to be easing: China intends to accelerate the re-opening of its economy after largely bringing COVID-19 under control, and will be the only major economy to grow in 2020. Wine sales value, on the other hand, will continue to be squeezed while the on-trade – specifically the HoReCa sector – gets messed around by governments anxious to be seen doing something. (In September the UK’s Public Health England found that 3% of COVID-19 infections were caused by bars and restaurants versus, for example, 42% caused by education settings.)
While off-trade wine sales have been strong in many markets since COVID-19 went global in March, to the special benefit of the big brands with national/ international distribution at supermarkets, it remains to be seen if this will be sustained, especially as the economic consequences of COVID-19 measures could start to be felt more keenly by consumers in 2021. Hopefully if wine sales in supermarkets fall back again it will be for a positive reason – the rolling out of an effective vaccine, permitting consumer habits to gradually return to normal. Don’t hesitate to get in touch with any enquiries, and stay safe.
About
With 8 offices world wide, Ciatti serves our clients with the most up-to-date and accurate market information available. Please contact us with any questions. We are truly at your service.
Greg Livengood
President, Partner and Broker
Greg joined Ciatti in 1994 and became a partner in 1997. Greg has used his degree in International Relations to build Ciatti into the world recognized leader in the alcohol beverage business. Greg is currently the President and CEO of the company and drives the international group.
Email:greg@ciatti.com
Steve Dorfman
Partner and Broker
Steve Dorfman joined Ciatti in 2007 after working with the Brown-Forman Corporation, Fetzer Vineyards, Sonoma-Cutrer Vineyards and Bolla Wine brands for 24 years. His primary responsibilities are wine and grape sales within California, and the supply demands of markets throughout Europe, South Africa and Australia.
Email:steve@ciatti.com
John Ciatti
John White
Partner and Broker
Ciatti has a long history of seeking to provide clients with a well rounded team of brokers whose experience in the industry cover the breadth of the business. John joined the company in 2003 after working as a Winemaker for several of California's major producers for 20 years. John's emphasis is maintaining relationships with California wineries ranging from the largest to the smallest. John has focused on all aspects of growth within the business, from long-term custom crush contracts to spot bulk wine and grape sales. His speciatly is the sourcing and selling of premium varietal lots from the coastal and interior regions of California.
Email:johnw@ciatti.com
Chris Welch
Partner and Broker
Chris Welch joined Ciatti in 1994, and began brokering bulk wine and grapes in 2003 and became a partner in company in 2007. The premium and super premium segment of the California wine industry are the breeding grounds of innovation and where Chris truly excels. His consistent approach helps small and medium size wineries and negotiants achieve the innovation and growth they seek. Chris also works very closely with the Oregon Wine Industry.
Email:chris@ciatti.com
Glenn Proctor
Partner and Broker
Glenn Proctor joined Ciatti in 2003 and became a partner in 2007. Glenn advises wineries on supply positioning and works closely with growers and wineries in marketing their grapes and wine. He specializes in spot and contract bulk wine and grapes sales from all regions of California. He has over 23 years of experience in wine supply strategy, wine-grape quality improvement, brand strategy, and business development. Glenn was previously the Vice President of Winegrowing for Diageo Chateau and Estate Wines, and before that was a Director at Benziger/Glen Ellen Winery during its rapid growth in the early 1990's.
Email:glenn@ciatti.com
Broker
Johnny Leonardo joined Ciatti in 2004 as a broker and knows that surviving in a dynamic wine industry requires one to be a Jack-of-all-Trades. He has experience in all aspects of winery and vineyard operation, from the field to the street. Johnny has developed and managed vineyards, and worked in wine sales and marketing.
Email:johnny@ciatti.com
Andy Bivona
Broker
Andy joined Ciatti as a broker in 1996. His areas of expertise and responsibility include grape and fruit concentrates, beverage and industrial alcohol, fruit alcohol and brandy, and food specialty products. Andy's knowledge of these products has allowed him to branch out and work throughout various parts of the world including Mexico, South America and Europe. Andy remains a wealth of knowledge and offers a creative approach to all endeavors.
Email:abivona@hvc.rr.com
Todd Azevedo
Broker
Todd Azevedo joined Ciatti in 2004 after completing his Agricultural Finance degree from Cal Poly San Luis Obispo. Although Todd brokers wine, grapes, and wine products throughout the state of California, Todd's focus is on the California Central Coast.
Email:todd@ciatti.com
Mark Ishimaru
Customer Account Representative - North America
Joined Ciatti in 2011.
Email: mark@ciatti.com
Molly Richardson
Customer Account Representation - Grower Accounts
Joined Ciatti in 2016
Email: Molly@ciatti.com
Administrative/Accounting Assistant
Joined Ciatti in 2000.
Email:alette@ciatti.com
Michael FungCustomer Account Representative - Sample Room
Joined Ciatti in 2013.
Email: michael@ciatti.com
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Partner/Broker | John Ciatti | john@ciatti.com | 4152640762 | |
| Partner/Broker | Steve Dorfman | steve@ciatti.com | 7073213843 | |
| Partner/Broker | Greg Livengood | greg@ciatti.com | 4154975032 | |
| Partner/Broker | Glenn Proctor | glenn@ciatti.com | 7073370609 | |
| Partner/Broker | Chris Welch | chris@ciatti.com | 4152988316 | |
| Partner/Broker | John White | johnw@ciatti.com | 4152500685 | |
| Broker | Todd Azevedo | todd@ciatti.com | 4152656943 | |
| Broker | Johnny Leonardo | johnny@ciatti.com | 4157174438 | |
| Broker | Dennis Schrapp | dennis@ciatticanada.com | 9059338855 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| CIATTI Global Wine & Grape Brokers | 201 Alameda Del Prado, #101, Novato | CA | United States of America | 94949 |
List of Locations
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