201 Alameda Del Prado, #101, Novato, CA, United States of America, 94949
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Ciatti Global Market Report, August 2023
Another month of limited buying activity has passed by on the world’s bulk wine markets, with the traditional lull during the Northern Hemisphere summer holiday season now exacerbating the quietness. Pockets of activity exist – for example, on Chile and Australia’s 2023 varietal whites, Italy’s Prosecco and Pinot Grigio, South Africa’s generic red for domestic market consumption – but these feel like exceptions in an altogether quiet landscape.
The Northern Hemisphere’s 2023 crop picture appears mixed, but any uncertainty about coming volumes has failed to stimulate much buying activity. With vineyard development running 2-4 weeks behind in California, and mildew pressure high, it remains too early to make an educated guesstimate of the crop size there. Mildew has also been a significant issue in Bordeaux and in central and southern Italy, contributing to expectations of shorter crops; the French crop size otherwise appears good, ditto northern Italy’s. Meanwhile, May and June rainfall helped protect Spain from the subsequent heatwaves. Prices have risen in Italy mainly due to seller speculation and not – yet – the result of a demand uptick. Prices elsewhere are stable or negotiable.
News from the Northern Hemisphere vineyards currently feels like it is commanding less of the conversation than is normal for the time of year, given rising pessimism in all major producer countries not only about the short-term economic squeeze but the long-term drift away from wine consumption in all mature markets. We are now 16 years past peak global wine consumption – in 2007 – and the slow decline in volume demand since then is starting to be felt in an attrition on sales numbers, industry confidence and – yes – morale, illustrated by some Bordeaux vineyards being left to mildew. Red wine and especially Cabernet is in a highly imbalanced supply-demand position globally and – of the major wine-producing countries – all but Italy, South Africa and New Zealand produce more of it than the whites favored by younger demographics (if they drink wine at all).
According to Wine Intelligence, ‘Generation Z’ consumers (aged 18-24) represent just 5% of wine consumption in the UK and ‘Millennials’ (aged 25-39) represent 21%, while ‘Boomers’ (aged 55+) command more than double those two demographics combined, at 48%. Generation Z and Millennial consumers – interested in low and no-alcohol wines, natural or organic wines, canned wines, RTD wine spritzer drinks, and sparkling wines, enjoyed as just one part of a growing repertoire of alcohol drinks – are far harder to recruit with an “unstoried” GBP6.00 bottle of standard red than their parents and grandparents were.
The ongoing slowness of the bulk market has opened up some attractive pricequality opportunities should there be buyers out there with routes to market and a brand vision. Likewise, there are opportunities for suppliers – for the very latest and most detailed picture on pricing, knowledge which would enable you to make the best-informed decisions in the present low-visibility environment, don’t hesitate to get in touch with us directly. The Ciatti team stands ready to help pair up suppliers with buyers. In the meantime, read on for detailed updates on each market.
Read the full report
About
With 8 offices world wide, Ciatti serves our clients with the most up-to-date and accurate market information available. Please contact us with any questions. We are truly at your service.
Greg Livengood
President, Partner and Broker
Greg joined Ciatti in 1994 and became a partner in 1997. Greg has used his degree in International Relations to build Ciatti into the world recognized leader in the alcohol beverage business. Greg is currently the President and CEO of the company and drives the international group.
Email:greg@ciatti.com
Steve Dorfman
Partner and Broker
Steve Dorfman joined Ciatti in 2007 after working with the Brown-Forman Corporation, Fetzer Vineyards, Sonoma-Cutrer Vineyards and Bolla Wine brands for 24 years. His primary responsibilities are wine and grape sales within California, and the supply demands of markets throughout Europe, South Africa and Australia.
Email:steve@ciatti.com
John Ciatti
John White
Partner and Broker
Ciatti has a long history of seeking to provide clients with a well rounded team of brokers whose experience in the industry cover the breadth of the business. John joined the company in 2003 after working as a Winemaker for several of California's major producers for 20 years. John's emphasis is maintaining relationships with California wineries ranging from the largest to the smallest. John has focused on all aspects of growth within the business, from long-term custom crush contracts to spot bulk wine and grape sales. His speciatly is the sourcing and selling of premium varietal lots from the coastal and interior regions of California.
Email:johnw@ciatti.com
Chris Welch
Partner and Broker
Chris Welch joined Ciatti in 1994, and began brokering bulk wine and grapes in 2003 and became a partner in company in 2007. The premium and super premium segment of the California wine industry are the breeding grounds of innovation and where Chris truly excels. His consistent approach helps small and medium size wineries and negotiants achieve the innovation and growth they seek. Chris also works very closely with the Oregon Wine Industry.
Email:chris@ciatti.com
Glenn Proctor
Partner and Broker
Glenn Proctor joined Ciatti in 2003 and became a partner in 2007. Glenn advises wineries on supply positioning and works closely with growers and wineries in marketing their grapes and wine. He specializes in spot and contract bulk wine and grapes sales from all regions of California. He has over 23 years of experience in wine supply strategy, wine-grape quality improvement, brand strategy, and business development. Glenn was previously the Vice President of Winegrowing for Diageo Chateau and Estate Wines, and before that was a Director at Benziger/Glen Ellen Winery during its rapid growth in the early 1990's.
Email:glenn@ciatti.com
Broker
Johnny Leonardo joined Ciatti in 2004 as a broker and knows that surviving in a dynamic wine industry requires one to be a Jack-of-all-Trades. He has experience in all aspects of winery and vineyard operation, from the field to the street. Johnny has developed and managed vineyards, and worked in wine sales and marketing.
Email:johnny@ciatti.com
Andy Bivona
Broker
Andy joined Ciatti as a broker in 1996. His areas of expertise and responsibility include grape and fruit concentrates, beverage and industrial alcohol, fruit alcohol and brandy, and food specialty products. Andy's knowledge of these products has allowed him to branch out and work throughout various parts of the world including Mexico, South America and Europe. Andy remains a wealth of knowledge and offers a creative approach to all endeavors.
Email:abivona@hvc.rr.com
Todd Azevedo
Broker
Todd Azevedo joined Ciatti in 2004 after completing his Agricultural Finance degree from Cal Poly San Luis Obispo. Although Todd brokers wine, grapes, and wine products throughout the state of California, Todd's focus is on the California Central Coast.
Email:todd@ciatti.com
Mark Ishimaru
Customer Account Representative - North America
Joined Ciatti in 2011.
Email: mark@ciatti.com
Molly Richardson
Customer Account Representation - Grower Accounts
Joined Ciatti in 2016
Email: Molly@ciatti.com
Administrative/Accounting Assistant
Joined Ciatti in 2000.
Email:alette@ciatti.com
Michael FungCustomer Account Representative - Sample Room
Joined Ciatti in 2013.
Email: michael@ciatti.com
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Partner/Broker | John Ciatti | john@ciatti.com | 4152640762 | |
| Partner/Broker | Steve Dorfman | steve@ciatti.com | 7073213843 | |
| Partner/Broker | Greg Livengood | greg@ciatti.com | 4154975032 | |
| Partner/Broker | Glenn Proctor | glenn@ciatti.com | 7073370609 | |
| Partner/Broker | Chris Welch | chris@ciatti.com | 4152988316 | |
| Partner/Broker | John White | johnw@ciatti.com | 4152500685 | |
| Broker | Todd Azevedo | todd@ciatti.com | 4152656943 | |
| Broker | Johnny Leonardo | johnny@ciatti.com | 4157174438 | |
| Broker | Dennis Schrapp | dennis@ciatticanada.com | 9059338855 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| CIATTI Global Wine & Grape Brokers | 201 Alameda Del Prado, #101, Novato | CA | United States of America | 94949 |
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