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Behind The Bottle: Label Refresh for Quintessential Wines' Brand - Two Angels
Shelf competition is fiercer than ever, but quality screen printed packaging can give you the edge your brand needs to stand out in the market.
When it comes to screen printing, it is more than just applying paint to your bottles. It’s about bringing your vision to life.
Here's a closer look at Quintessential Wines brand - Two Angels, and their recent label refresh executed by BERGIN Screen Printing & Etching.
BEHIND THE BOTTLE
The paper label for Two Angels was inspired by Jacob de Backer’s artwork, which dates back to 1591. The theme of the piece is the hilarity of inebriation and the trauma of the morning after. Excessive joy must be countered by equally excessive sorrow with penitential atonement for pleasure. An allegorical warning to drink sparingly or “suffer the consequences.”
DESIGN DETAILS
Family produced, the cherubs represent two brothers, the children of the family behind the Two Angels label. Both the Sauvignon Blanc and Petite Syrah have been produced for almost two decades.
BERGIN was tasked with refreshing the paper packaging without compromising the meaning behind the label. We needed to come up with a design that would not only work for two varietals, but vastly different overall looks.
The Sauvignon Blanc would be a tall, flint, Bordeaux shaped bottle. The Petite Syrah would be a traditional Burgundy shaped bottle, antique green in color.
When we work on refreshing wine labels, we focus on creating impact through color, texture, and innovative design. Knowing these labels would be sold in Bevmo!, our main priority was making sure the shelf-presence was up to par when thinking about overall design concept and color selection.
In this case, BERGIN’s Art Director, Eric Sabee, redrew both cherubs to make them screen print friendly while creating a new cloudscape to frame the angels.
“We have become a repeat customer of Bergin with overall and consistent satisfaction and appreciate their attention to detail. With their dedicated and experienced staff, their creative approach to bring added value to our products and specific focus to our brands, the end result is always stunning, quality finished products.” - Quintessential Wines
About BERGIN
What began as an artisanal etching and painting studio in 1989 is today a 82,000 sq. ft. production facility capable of producing thousands of screen printed, etched, and decorated bottles daily. Through a commitment to the success of our clients, the talent and dedication of our team, and the state-of-the-art technologies we use, BERGIN Screen Printing & Etching continues to be recognized within the industry for our unparalleled quality, creativity in design, and excellent customer service.
VISIT US:
Website: https://berginglass.com
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About
What started as a small, family-owned etch business in 1989, quickly grew to the industry leader for screen print. Pioneers in the field of engraved, hand-painted wine bottles, we were the first to combine top level designers, state-of-the-art production, and a staff of experienced artisans to consistently produce a quality product.
Today, Bergin Screen Printing and Etching employs over 75 team members to keep up with the growing demand for unparalleled glass bottle decoration.
Your Partner in Packaging
Bergin has been proudly serving the wine industry as a bottle decorator for over 30 years and has since expanded its innovative labeling solutions to include beer, spirits, and specialty food packaging. With our long-standing expertise, we are known for pushing design limitations experienced with traditional labeling solutions.
As a screen print leader and innovator, we can wrap 360 degrees around the bottle, provide neck printing, and print up to nine colors. We offer over 100 specialty colors including precious metals such as gold, platinum, and copper. Custom colors and mixes are also available. When it comes to our production facility, our Italian machines can produce as many as 100,000 screen printed bottles a day.
Our etch and paint studio delivers high quality works of art that are hand-crafted to order. From 750ml to 27L in size, we take pride in every bottle we produce.
Boosting Shelf-Confidence
At Bergin, we are committed to elevating brands through every bottle. While you work hard to deliver the product inside the bottle, our mission is to make the package reflect the same craftsmanship and passion outside the bottle.
Your concept and ideas are carried to product completion by a seasoned team of Account Executives, who guide you step-by-step through each phase of the project. Working closely with our highly skilled Art Director and Production Artists, the Bergin team ensures delivery of artwork that exceeds all expectations. Our dedication to quality is truly matched by a level of customer service previously unseen in the industry.
Whether you choose screen printing, etching, or one of our many fulfillment services, each project that comes through our doors is crafted with care by the Bergin family. At the end of the day, it all comes down to one word: integrity.
More Possibility, More Flexibility
Located in the Napa Valley Gateway Business Park, our 82,000 sq. state-of-the-art production facility, design studio, and corporate offices are well positioned to meet the ongoing needs of current and future clients.
We encourage visits and tours, please call ahead for an appointment: 707-224-0111 x 296.
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Director of Sales and Marketing | Savannah Bergin | savannah@berginglass.com | 707-224-0111 | 280 |
| Director of Sales Development | Jay Griego | jay@berginglass.com | 707-812-8707 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| Bergin Screen Printing & Etching | 451 Technology Way, Napa | CA | United States of America | 94558 |
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