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Behind The Bottle: Screen Printing the First AR Wine Label for Bogle Vineyards (Phantom)
BEHIND THE BOTTLE
Bogle Vineyards, along with their glass supplier and design team, met with Bergin in 2018 to refresh their Phantom Chardonnay package. Their goal was to reach and engage new consumers with a visually stunning and impactful label. The original focus was the Chardonnay but quickly carried over to the Phantom Red Blend. The transition to screen print has been wildly successful for both labels and it’s now impossible to miss them on the shelves.
DESIGN DETAILS
Auston Design Group, along with San Francisco-based tech company Tactic, worked together to redesign the Phantom Chardonnay package. Phantom’s original paper label has been replaced with a screen-printed label depicting a haunted vineyard that is blanketed in a ghostly golden fog. The haunting feel to this label is no coincidence as it pays homage to the Bogle family name, which means “ghost” in Scottish.
The design wraps around the bottle and is accentuated with an elegant, 22-karat gold Phantom logo. The design is a half wrap fog gradient with feathered edges to portray slow fog creeping in through the vineyard.
Why is this tricky?
The focal element of this design is negative bottle surface and achieving gradients in screen print consistently is extremely difficult to do! A fog texture was created and placed behind the vines as a design and technical element to mask inconsistencies that are unavoidable in the gradient. Finding that perfect balance between color, opacity, screen mesh, and a strong client/vendor relationship is what allowed for this package to be successful.
LET'S GET TECHNICAL
In the wine and spirits industry, Augmented Reality (AR) has become a new way to engage consumers allowing them to experience more than the wine itself. While AR is already a growing trend in the world of packaging, this marks the first time that the screen-printed glass decoration world and the Augmented Reality world have come together.
Tactic helped Bogle Vineyards produce an AR Label app to coincide with their new release. By viewing the bottle in the app with your device’s camera, the imagery of the bottle is set into motion. Vines begin to grow and crawl, and a shadowy figure slowly emerges, making for a vividly haunting experience of the Phantom that is truly mesmerizing.
About BERGIN
What began as an artisanal etching and painting studio in 1989 is today a 82,000 sq. ft. production facility capable of producing thousands of screen printed, etched, and decorated bottles daily. Through a commitment to the success of our clients, the talent and dedication of our team, and the state-of-the-art technologies we use, BERGIN Screen Printing & Etching continues to be recognized within the industry for our unparalleled quality, creativity in design, and excellent customer service.
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Website: https://berginglass.com
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About
What started as a small, family-owned etch business in 1989, quickly grew to the industry leader for screen print. Pioneers in the field of engraved, hand-painted wine bottles, we were the first to combine top level designers, state-of-the-art production, and a staff of experienced artisans to consistently produce a quality product.
Today, Bergin Screen Printing and Etching employs over 75 team members to keep up with the growing demand for unparalleled glass bottle decoration.
Your Partner in Packaging
Bergin has been proudly serving the wine industry as a bottle decorator for over 30 years and has since expanded its innovative labeling solutions to include beer, spirits, and specialty food packaging. With our long-standing expertise, we are known for pushing design limitations experienced with traditional labeling solutions.
As a screen print leader and innovator, we can wrap 360 degrees around the bottle, provide neck printing, and print up to nine colors. We offer over 100 specialty colors including precious metals such as gold, platinum, and copper. Custom colors and mixes are also available. When it comes to our production facility, our Italian machines can produce as many as 100,000 screen printed bottles a day.
Our etch and paint studio delivers high quality works of art that are hand-crafted to order. From 750ml to 27L in size, we take pride in every bottle we produce.
Boosting Shelf-Confidence
At Bergin, we are committed to elevating brands through every bottle. While you work hard to deliver the product inside the bottle, our mission is to make the package reflect the same craftsmanship and passion outside the bottle.
Your concept and ideas are carried to product completion by a seasoned team of Account Executives, who guide you step-by-step through each phase of the project. Working closely with our highly skilled Art Director and Production Artists, the Bergin team ensures delivery of artwork that exceeds all expectations. Our dedication to quality is truly matched by a level of customer service previously unseen in the industry.
Whether you choose screen printing, etching, or one of our many fulfillment services, each project that comes through our doors is crafted with care by the Bergin family. At the end of the day, it all comes down to one word: integrity.
More Possibility, More Flexibility
Located in the Napa Valley Gateway Business Park, our 82,000 sq. state-of-the-art production facility, design studio, and corporate offices are well positioned to meet the ongoing needs of current and future clients.
We encourage visits and tours, please call ahead for an appointment: 707-224-0111 x 296.
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Director of Sales and Marketing | Savannah Bergin | savannah@berginglass.com | 707-224-0111 | 280 |
| Director of Sales Development | Jay Griego | jay@berginglass.com | 707-812-8707 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| Bergin Screen Printing & Etching | 451 Technology Way, Napa | CA | United States of America | 94558 |
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