155 Foss Creek Circle, Healdsburg, CA, United States of America, 95448
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WIN EXPO Conference Focus: Winery Sales & Marketing
WIN EXPO Conference Focus: Winery Sales & Marketing
Session Topics: DTC Communication Mix, Distributor Relations, and Utilizing
In-Market Events.
Registration is open for the 12th annual North Coast Wine Industry Trade Show & Conference (WIN Expo), the largest wine industry trade event focused exclusively on the North Coast - the most prominent wine region in the United States.
The event’s educational conference program includes all the major sectors of the industry covering winemaking & production, sales & marketing, vineyard operations, and business strategy & leadership.
This year's Sales & Marketing track will discuss Crafting the Ideal DTC Communication Mix, Fostering Distributor Relations, and Utilizing In-Market Events to Capture New Audiences:
Blend Your Outreach Too: Crafting the Ideal DTC Communication Mix
In the increasingly competitive world of DTC wine sales, many brands struggle to cut through the noise and make meaningful connections with their customers. As consumers become more selective about how they interact with brands it’s essential for DTC wine professionals to adopt a smart, personalized communication strategy that reaches their audience. This session is designed to... Read More
Distributor Relations: Controlling Your Brands Destiny
In the increasingly competitive wine industry, many wineries struggle with maintaining strong relationships with their distributors and without fostering a deeper, collaborative relationship, wineries miss out on valuable market insights, weakened brand control, and reduced profitability. To succeed, wineries must shift their mindset to view distributors as partners with shared goals and mutual benefits. This session ... Read More
Utilizing In-Market Events to Capture New Audiences
In today’s saturated wine market, wineries often struggle to stand out and create meaningful connections with consumers. Traditional marketing tactics may no longer yield the same results, leaving brands searching for more direct and impactful ways to engage their audience. This session explores event types like pop-up tastings and... Read More
CLICK HERE to view the full program and speaker line-up
About
The Annual North Coast Wine Industry Expo (WIN Expo) is the largest trade show and conference focused exclusively on Napa, Sonoma, Mendocino and Lake counties, and is the 2nd largest wine industry show in North America.
Established in 2012 by Wine Industry Network, WIN Expo is considered a must-attend event and has become an integral part of the North Coast wine industry with more than 3,000 wine professionals attending each year. The trade show features nearly 300 exhibitors presenting the latest products and services available.
Conference Information
In addition to offering an extensive array of cutting edge products and services found on the trade show floor, WIN Expo educational conference sessions have expanded to include twelve comprehensive workshops focusing on three main tracks: Winemaking & Production, Sales & Marketing, and Business Strategy & Leadership.
All three tracks feature interactive sessions to facilitate greater subject emersion, insights, and value for the attendees, as expert panels of industry thought leaders and innovators will be sharing their ideas, information, and predictions to help better prepare for the coming year.
Visit the WIN Expo web site to sign up for email updates and other notifications about this year's upcoming show.
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| President / CEO | George Christie | george@wineindustrynetwork.com | 707-433-2557 | 101 |
| Director of Communications | Tami Christie | tami@wineindustrynetwork.com | 707-433-2557 | 103 |
| Director of Operations | Nick Young | nick@wineindustrynetwork.com | 707-433-2557 | 100 |
| Director of Sales & Development | Dan Eliason | dan@wineindustrynetwork.com | 707-433-2557 | 105 |
| Membership Coordinator | Kim Johannsen | kim@wineindustrynetwork.com | 707-433-2557 | 104 |
| Membership Manager | Buffy Schaezlein | buffy@wineindustrynetwork.com | 707-433-2557 | 102 |
| Membership Coordinator | Amie Hodge | amie@wineindustrynetwork.com | 707-433-2557 | 106 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| North Coast Wine Industry Expo | 155 Foss Creek Circle, Healdsburg | CA | United States of America | 95448 |
List of Locations
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