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Commerce7 Launches Updated “Campaign Builder” to Help Wineries Automate Their Email Marketing Efforts and Drive Revenue.
February 4th, 2021.
Email marketing is the single biggest driver of online sales, it outperforms search engines and social media. When done correctly, email marketing should be responsible for 20-30% of wineries’ revenue.
The latest, enhanced version of the Campaign Builder in Commerce7 provides wineries with the tools needed to automate their email marketing and create effective, targeted email campaigns that will help brands stay consistent and assist in better segmenting their customers.
As a leader in personalizations, Commerce7 wanted to bring modern ecommerce features, such as personalization and upfront pricing, into email to help wineries drive more revenue, and see better customer retention.
“Commerce7 has the best experience on the web with our personalizations, upfront pricing, and other tools. We wanted to bring this same experience to email. Personalization has made a huge difference in the ecommerce experience and we believe it’s also going to have a large impact on email,” says Andrew Kamphuis, President of Commerce7
Email marketing integrations with third parties such as MailChimp, Premier Cellar, and iPost have been available for wineries from Commerce7’s partners. However, there are still over 70% of wineries on Commerce7 that are not utilizing the current integrations available today.
Wineries using Commerce7 have access to campaigns directly within the platform, where they can set up and launch their email marketing initiatives in order to better personalize their customers' experience, and send more meaningful and effective communications while giving them the proper tools to report and track their success.
Segmentation
Wineries can effectively segment their customers based on existing data and tags within Commerce7, and send more personalized communications to their customers.
Personalizations
Email customers the wines they want to see by including personalized product selection.
Upfront Pricing & Discounts
Commerce7 users can now utilize upfront pricing and discounts directly in segmented email campaigns so that each customer sees their correct pricing and discounts.
Email Templates
Wineries can choose from pre-built templates that automatically pull the brand’s logo, fonts, colors, contact information, and include additional editing functionality. Templates ensure emails are always clean, clear, and consistent with the wineries brand.
Tracking & Reporting
Like any marketing initiative, being able to track campaign performance is the only way to understand campaign success. Campaigns in Commerce7 will track:
- Total sends
- Opens
- Clicks
- Revenue
- Spam
- Unsubscribes
- Bounces
For questions and comments please contact info@commerce7.com.
About Commerce7
Commerce7 is a DTC platform focused on providing customer-centric commerce solutions to the wine industry. Innovative features such as being 100% API based, their personalization engine, and modern ecommerce and club solutions has made it the platform of choice for wineries looking for a more modern solution. Regardless of size, all clients on the Commerce7 platform have access to the entire suite of products and all features and functionality. For more information, visit www.commerce7.com.
About
The New Way of Commerce
Customer centric commerce for the alcohol industry
At Commerce7, we believe that above price and product, the number one reason a consumer will choose your brand is customer experience. By tailoring your direct to consumer commerce to your customer, we help you build customer loyalty through happiness, which will drive your sales and profit. Our mission is to enable businesses around the world, regardless of size, to succeed by empowering them with the digital tools needed to create a world-class shopping experience for your customers.
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Modern Tools for Any Size Business
Get access to the entire suite of tools from Commerce7 regardless of your winery’s size or DTC sales. We believe that whether you’re relatively new and small, or an established industry giant, you should be using everything that our platform has to offer.
Modern Ecommerce
Show club member pricing and other discounts upfront on product pages. Expedite the checkout process with a best practice checkout which supports modern payment options such as Apple Pay, Google Play, and Alipay.
63% of all web traffic comes from a mobile device, the Commerce7 best practice checkout makes mobile orders easy and efficient.
Personalization Engine
Personalize your website visitors online experience by displaying unique content, pricing, and products, based on your relationship with your brand, and the context of their site visit.
Personalizing a consumer’s shopping experience increases average order value 33%, increases the chances a first-time buyer becomes a repeat buyer by 44% and increases the chances a consumer makes a spontaneous purchase by 49%.
Modern Club
With our modern club tools, your members can visually personalize their club packages similar to Blue Apron, Dollar Shave Club and modern subscription services. Customers can easily add and remove products, change bottle quantity, cancel online, put the club on hold online, and change the shipment date.
Since switching to a modern club, Constellation Brands US has seen an 11% lift in average club package size across all brands.
Smart POS
Access a customer's full profile right from your POS. Use our actionable "Smart Notifications" to handle pickup orders, manage club shipments, handle credit card updates, and other customer issues all with just one click. Use our EMV capability to perform chip and pin card transactions, or allow customers to pay with either ApplePay or GooglePay. Perform card-not-present refunds in house. Manage multiple orders simultaneously. Add items to a customer's order throughout their visit, collect payment when they leave. Toggle between your other customers in the meantime. View customer data right at the till.
Enhanced Design Opportunity
Commerce7’s front end widgets plug into any modern CMS such as WordPress or Craft CMS and can be styled through the CSS. No subdomain is ever required throughout the shopping experience, and product pages can be merchandised without restrictions. With Commerce7 you can build and design an online shopping experience that reflects your brand.
Convenient Reservation
Allow guests to easily book reservations online through our front end widget, or book reservations through the back end. If an experience isn’t available at a desired date or time, recommended alternatives are displayed. Gain insight and an overview of your day-to-day bookings with our custom property maps. Quickly see which locations are occupied with party sizes and designated hosts. Coordinate staff schedules with reservations effectively.
100% API Driven
Commerce7 is 100% API driven. All data on the platform can be pulled or populated via our APIs. You are in full control. Custom integrations, reports, plugins, and custom functionality is easy to achieve. Custom builds can be done by your team, our team, or third-party developers.
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Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Zach Kamphuis | zach@commerce7.com | 604-217-5161 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| Commerce7 | PO Box 17511, Vancouver | BC | Canada | V6E 0B2 |
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