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Commerce7 Releases the 2021 Edition of Their Databook, “The Data That’s Changing Winery DTC”

January 13th, 2022 — The Databook: “The Data That’s Changing Winery DTC,” reveals insightful findings focused on the shift in consumer preferences that defined 2021 and will shape the winery DTC industry for years to come. 

Over the year, wineries that implemented subscription style clubs saw 48% of members sign up from their website, compared to just 19.5% for traditional clubs and club members made on average 4.17 orders before signing up for the club. 

2021 was a great year for many in the wine industry. The ecommerce channel, which saw great growth during 2020, has pulled back to a much higher baseline. This growth combined with tasting rooms being open again has resulted in a stellar year for direct-to-consumer sales.

“We’re really excited about what we found this year,” states Zach Kamphuis, VP of Business Development at Commerce7. “Digging through our data we’ve found a lot of great insights that we’re looking forward to sharing with the industry and encouraging our clients to act on.”

The data that was collected and analyzed comes from Commerce7’s 750+ winery clients utilizing the platform for their DTC business needs. Through the report, the data uncovers industry trends, statistics, changes in consumer preferences, and key insights throughout DTC channels that wineries can leverage to plan for 2022.

Key insights highlighted through the report include: 

  • What impacts club acquisition, lifetime value, and retention
  • How consumer’s online shopping preferences are changing
  • What all high performing wineries had in common

To download the full report, visit: https://commerce7.com/2021/data-book/

For questions and comments please contact zach@commerce7.com

About Commerce7: 

Commerce7 is a DTC platform focused on providing customer-centric commerce solutions to the wine industry. Innovative features such as being 100% API based, their personalization engine, and modern ecommerce and club solutions has made it the platform of choice for wineries looking for a more modern solution. Regardless of size, all clients on the Commerce7 platform have access to the entire suite of products and all features and functionality. For more information, visit www.commerce7.com.

DTC Databook

About

The New Way of Commerce    

     

Customer centric commerce for the alcohol industry

At Commerce7, we believe that above price and product, the number one reason a consumer will choose your brand is customer experience. By tailoring your direct to consumer commerce to your customer, we help you build customer loyalty through happiness, which will drive your sales and profit. Our mission is to enable businesses around the world, regardless of size, to succeed by empowering them with the digital tools needed to create a world-class shopping experience for your customers.          

 

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Modern Tools for Any Size Business

Get access to the entire suite of tools from Commerce7 regardless of your winery’s size or DTC sales. We believe that whether you’re relatively new and small, or an established industry giant, you should be using everything that our platform has to offer.

 

Modern Ecommerce

Show club member pricing and other discounts upfront on product pages. Expedite the checkout process with a best practice checkout which supports modern payment options such as Apple Pay, Google Play, and Alipay.

63% of all web traffic comes from a mobile device, the Commerce7 best practice checkout makes mobile orders easy and efficient.

 

Personalization Engine

Personalize your website visitors online experience by displaying unique content, pricing, and products, based on your relationship with your brand, and the context of their site visit.

Personalizing a consumer’s shopping experience increases average order value 33%, increases the chances a first-time buyer becomes a repeat buyer by 44% and increases the chances a consumer makes a spontaneous purchase by 49%.

 

Modern Club

With our modern club tools, your members can visually personalize their club packages similar to Blue Apron, Dollar Shave Club and modern subscription services. Customers can easily add and remove products, change bottle quantity, cancel online, put the club on hold online, and change the shipment date.

Since switching to a modern club, Constellation Brands US has seen an 11% lift in average club package size across all brands.

 

Smart POS

Access a customer's full profile right from your POS. Use our actionable "Smart Notifications" to handle pickup orders, manage club shipments, handle credit card updates, and other customer issues all with just one click. Use our EMV capability to perform chip and pin card transactions, or allow customers to pay with either ApplePay or GooglePay. Perform card-not-present refunds in house. Manage multiple orders simultaneously. Add items to a customer's order throughout their visit, collect payment when they leave. Toggle between your other customers in the meantime. View customer data right at the till.

 

Enhanced Design Opportunity

Commerce7’s front end widgets plug into any modern CMS such as WordPress or Craft CMS and can be styled through the CSS. No subdomain is ever required throughout the shopping experience, and product pages can be merchandised without restrictions. With Commerce7 you can build and design an online shopping experience that reflects your brand.

 

Convenient Reservation

Allow guests to easily book reservations online through our front end widget, or book reservations through the back end. If an experience isn’t available at a desired date or time, recommended alternatives are displayed. Gain insight and an overview of your day-to-day bookings with our custom property maps. Quickly see which locations are occupied with party sizes and designated hosts. Coordinate staff schedules with reservations effectively.

 

100% API Driven

Commerce7 is 100% API driven. All data on the platform can be pulled or populated via our APIs. You are in full control. Custom integrations, reports, plugins, and custom functionality is easy to achieve. Custom builds can be done by your team, our team, or third-party developers.

 

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Contact

Contact List

Title Name Email Phone Extension
Zach Kamphuis zach@commerce7.com 604-217-5161

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Locations Address State Country Zip Code
Commerce7 PO Box 17511, Vancouver BC Canada V6E 0B2

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