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Marketing Services, Social Media, Direct to Consumer
Marketing Services - Business to Business see www.WineryAdvisor.com
Winery Advisor focuses solely on the wine industry and wine country businesses.
Consumer Winery Directories
Social Media
Optimized Mobile Websites
- Insure that your business is seen on the millions of smartphones and tablets that consumers are now using on a daily basis
- Winery Advisor optimized mobile websites fit the right information onto the small screens without horizontal scroll bars
- Include “click to call” and cool GPS mapping features, so customers can find you
- 50% of all Internet searches will be done by mobile devices by 2014, be sure your site is mobile optimized
Tasting Room
Marketing & Consulting Service
Search Engine Optimization and Online Directories
- Top of the page Google Search Results for your business
- Online Directory Lisitings so you can be found online
Download(s):
Experienced Wine Industry Marketing
Winery Advisor provides marketing serives that promote wineries and wine related businesses. Clients experience increased traffic to their tasting rooms, websites and brand. Services inlcude updating your website, social media development and management, wine club and tasting room consulting, sales training and online advertising. Read on for examples of the work we do to increase sales and develop customer loyalty.
Marketing Services
- Social Media Marketing - Content Development and Social Media Management
- Winery Promotion on www.CaliforniaWineryAdvisor.com and www.OregonWineryAdvisor.com
- New Media Video Production - Low cost videos desgined for your website, blog, emails, Facebook and Youtube
- Article, Newsletter & Copy Writing and distribution
Social Media
- Revitalized and consolidated Facebook accounts and custom pages
- Custom Social Media Projects according to needs - Twitter, Custom Facebook pages and Winery Blogs
- Online “Live Tasting” Events - Experience a Virtual Wine Tasting
Upgraded & Optimized Websites
- Is your website looking dated? Winery Advisor optimized websites and can Upgrade & Update your current site
- Insure that your business is seen on the millions of smartphones and tablets that consumers are now using on a daily basis
- Be sure to be found online with optimized sites and a broad Internet presence on search engines & directories
Tasting Rooms
- Tasting Room & Wine Club Sales Training
- Marketing Material Upgrades - Tasting Notes, Order Forms, Wine Club Brochures
- Tasting Room Consulting
Winery Advisor focuses solely on the wine industry and wine country businesses.
Download(s):
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Online Marketing
Wine Country photographer Will Chubb reviews the work, experience and the quick results from work performed by Barrie Cleveland at the Winery Advisor.
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Lake County Wine Adventure - 4 minute version
New Media Video Production example from recent Lake County event.
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One Minute HD Wine Country Event
New Media HD Video Production example
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Gregory Graham Winemaker & Grower
New Media Video Production example
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30 Second Hawk & Horse Introduction
New Media Video Production example
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Sales Training for increased direct to consumer tasting room sales
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Virtual Tasting Events - Creatively promote your brand and sell your wine
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Social Media Management Services - Let us tweet, post, upload, and regularly add content to your pages
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Winery Advisor Client List
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News Archive
Winery Suppliers, Leads Lacking from Unified?
06 March, 2013
Try regular communication with your prospects and clients to increase awareness and build relationships. Winery Advisor can help set up your newsletter and provide expert tips on what to put in it. Free consultation to see if we can help. Contact Barrie, BCleveland@WineryAdvisor.com
Tasting Room Team Sales Training Increases Club Signups and Wine Sales
19 February, 2013
Does your tasting room staff know the soft sell techniques to close club signups and wine sales? The Winery Advisor 5-Step Sales Training Plan builds sales confidence and teaches how to make an appropriate offer to fit every tasting room visitor, rather than a hard sell that can turn consumers off.
The program includes a pre-class management interview, custom sales materials, class workshop and follow-up. Each program is designed with consideration for your winery brand, staff and culture. Rates are reasonable and results are quantifiable. Class is typically held on-site, online training is also available.
Contact us for references and questions. Send email to Info@wineryadvisor.com or call us at 805.543.1363.
Your Wine Club, the Best Tool to Grow Direct to Consumer Sales
07 February, 2013
Your best direct to consumer sales opportunity – repeat business from wine club members - who also happen to be your best ambassadors. Click here to request the top ten ways to grow your club and retain members.
Winery Advisor provides tasting room and social media consulting and services. Click here to request a free half hour phone consultation to discuss your direct to consumer programs and receive valuable suggestions for a successful 2013!
Top Ten Ways to Grow Your Wine Club
06 February, 2013
Your best direct to consumer sales opportunity – repeat business from wine club members - who also happen to be your best ambassadors. Click here to request the top ten ways to grow your club and retain members.
Winery Advisor provides tasting room and social media consulting and services. Click here to request a free half hour phone consultation to discuss your direct to consumer programs and receive valuable suggestions for a successful 2013!
Free Top Ten Ways to Grow Your Wine Club
09 January, 2013
Your best direct to consumer sales opportunity – repeat business from wine club members - who also happen to be your best ambassadors. Click here to request the top ten ways to grow your club and retain members.
Winery Advisor provides tasting room and social media consulting and services. Click here to request a free half hour phone consultation to discuss your direct to consumer programs and receive valuable suggestions for a successful 2013!
Happy New Year from Barrie Cleveland and staff
Winery Advisor
BCleveland@WineryAdvisor.com
Winery Suppliers Need Facebook Too!
03 December, 2012
Expand your B2B business with some of the techniques used by your customers, wineries! We help you establish and grow your Facebook program by showing you the most effective way to post content, use links, upload images, create events and grow your fans. Proven techniques are communicated in a program that specifically considers your business requirements and goals.
Over the phone training takes place in two 1-hour sessions and includes a written recap and review. This training will be immediately useful.
Click Here to Send an email to Barrie Cleveland for more information
Recent Testimonial:
I recently finished the “How-to Facebook for Wineries” training with you, and am very pleased with the quick growth of our Facebook Likes and interactions. The over the phone sessions were convenient and the information specific to our business. You were able to clearly outline the concepts and show me how to create compelling content while online, in real time. The written follow-up after each session has been useful to review.
Barrie, as a wine industry veteran, you understand our industry and how to use social media to drive traffic to Facebook. I would highly recommend the “How-to Facebook for Wineries” training.
-Fran Clow, Executive Administrator, Santa Barbara Vintner's Association
Facebook for Suppliers
26 October, 2012
Facebook training for Wineries has been adapted for Suppliers of Wineries who also use social media to expand B2B and B2C business. We walk you through the specific details to grow your Facebook program and build your production equipment, tasting room gift, professional services or other business. We show you the most effective way to post content, use links, upload images, create events and grow your fans. Proven techniques are communicated in a program that specifically considers your business requirements and goals.
Over the phone training takes place in two 1-hour sessions and includes a written recap and review. This training will be immediately useful.
Click Here to Send an email to Barrie Cleveland for more information
Recent Testimonial:
I recently finished the “How-to Facebook for Wineries” training with you, and am very pleased with the quick growth of our Facebook Likes and interactions. The over the phone sessions were convenient and the information specific to our business. You were able to clearly outline the concepts and show me how to create compelling content while online, in real time. The written follow-up after each session has been useful to review.
Barrie, as a wine industry veteran, you understand our industry and how to use social media to drive traffic to Facebook. I would highly recommend the “How-to Facebook for Wineries” training.
-Fran Clow, Executive Administrator, Santa Barbara Vintner's Association
Reap the benefits of a website with 30,000 visitors per month.
10 October, 2012
Reap the benefits of a website with 30,000 visitors per month. 175,000+ page views per month. Increase your online presence with backlinks and winery info posted to CaliforniaWineryAdvisor.com. Free profile, added value and links with upgraded profile. 12 months upgrade for $925 (save $100) offer good until end of October.
Check your Profile at www.californiawineryadvisor.com, update your profile or create a new one with the links in the footer. Email us with questions, info@wineryadvisor.com or call us at 805.543.1363.
Educate Facebook Fans on Your Wine
24 September, 2012
Did you know you can create a custom page to sell your wine using the new Facebook Timeline? Custom pages appear prominently and provide tasting notes, awards and pricing. This page enables online sales while growing your Fan base. We create the pages and train you to leverage your larger Facebook presence.
Request a Free Facebook Review and we can show you how to build your business with the new Facebook. No obligation, no charge. Email info@wineryadvisor.com or call us at 805.543.1363.
Sell more Wine, Sign up more Club Members - Tasting Room Sales Training
05 September, 2012
Schedule a 90 minute sales training class designed to your needs and specifically for your winery brand, staff and winery culture. Give your tasting room team the tools and techniques to increase club and wine sales. The Winery Advisor 5-Step Sales Training Plan builds sales confidence and how to make an appropriate offer to fit every tasting room visitor, rather than a hard sell that turns people off.
The program includes a pre-class management interview, custom sales materials, class presentation and follow-up. Rates are reasonable and results are quantifiable. Class is typically held on-site, online training is also available.
Contact us for references and questions. Send email to Info@wineryadvisor.com or call us at 805.543.1363. http://www.wineryadvisor.com/?p=654
Your Wine Store On Facebook
12 August, 2012
Did you know you can create a custom page to sell your wine on Facebook? Custom pages appear prominently and provide wine details, awards and pricing. This page enables online sales while growing your Fan base. We create all kinds of custom pages (WIne Club, Visit Our Tasting Room) and show you to leverage your larger Facebook presence.
Request a Free Facebook Review and we can show you how to build your business with the new features on Facebook. No obligation, no charge. Email info@wineryadvisor.com or call us at 805.543.1363.
"How to Facebook for Wineries" Training
12 August, 2012
Let a winery and social media professional walk you through the specific details to grow your Facebook program and build your wine business. Barrie Cleveland will show you the most effective way to post content, use links, upload images, create events and grow your fans. Barrie will review and create a specific program for you to follow and instruct you or your staff the nuances of making your social media a success. Over the phone training takes place over two 1-hour sessions and includes a written recap and review.
Rates are reasonable and the training will be immediately useful. Social Media Management services are available if you would like the Winery Advisor to handle this part of your marketing program.
Click Here to Send an email to Barrie Cleveland for more information
Recent Testimonial:
I recently finished the “How-to Facebook for Wineries” training with you, and am very pleased with the quick growth of our Facebook Likes and interactions. The over the phone sessions were convenient and the information specific to our business. As the “Winery Advisor,” you were able to clearly outline the concepts and show me how to create compelling content while online, in real time. The written follow-up after each session has been useful to review.
Barrie, as a wine industry veteran, you understand our industry and how to use social media to drive traffic to Facebook. I would highly recommend the “How-to Facebook for Wineries” training.
-Fran Clow, Executive Administrator, Santa Barbara Vintner's Association
Selling Wine from your Facebook Page
16 July, 2012
Did you know you can create a custom page to sell your wine using the new Facebook Timeline? Custom pages appear prominently and provide tasting notes, awards and pricing. This page enables online sales while growing your Fan base. We create the pages and train you to leverage your larger Facebook presence.
Request a Free Facebook Review and we can show you how to build your business with the new Facebook. No obligation, no charge. Email info@wineryadvisor.com or call us at 805.543.1363.
Use Facebook To Sell Wine
30 June, 2012
Did you know you can create a custom page to sell your wine using the new Facebook Timeline? Custom pages appear prominently and provide wine details, awards and pricing. This page enables online sales while growing your Fan base. We create the pages and show you to leverage your larger Facebook presence.
Request a Free Facebook Review and we can show you how to build your business with the new Facebook. No obligation, no charge. Email info@wineryadvisor.com or call us at 805.543.1363.
Tasting Room Sales Training - Increase Profits
15 June, 2012
Schedule a on site sales training class designed specifically for your winery brand, staff and winery culture. This 90 minute class will give your tasting room team the tools and techniques to increase your club and wine sales. They will learn and understand the differences between the hard sale and the appropriate product offer with the Winery Advisor 5-Step Sales Training Plan. The program includes a pre-class management interview, custom sales materials, class presentation and followup. Rates are reasonable and results are quantifiable. Contact us for references and to learn more information on building your sales team. Info@wineryadvisor.com
Sell Wine Through Facebook!
04 June, 2012
Did you know you can create a custom page to sell your wine using the new Facebook Timeline? Custom pages appear prominently and provide wine details, awards and pricing. This page enables online sales while growing your Fan base. We create the pages and train you to leverage your larger Facebook presence.
Request a Free Facebook Review and we can show you how to build your business with the new Facebook. No obligation, no charge. Email info@wineryadvisor.com or call us at 805.543.1363.
Time for a Facebook Facelift?
21 May, 2012
View the Winery Advisor Spotlight by WIN, http://wineindustrynetwork.com/readresource.php?t=457
The new Facebook Timeline offers great opportunities to communicate with your audience. Uplift your Facebook value with a new Cover Image and custom pages to promote your tasting room, invite followers to join your wine club, sell products, announce events or showcase your vineyards. Merge those old Facebook Pages and Friends pages. Transfer your Fans. Request our Free Facebook Review. No obligation, no charge. Send us an email at info@wineryadvisor.com or call us at 805.543.1363 and we can show you how to build your business with the new Facebook.
Big Changes For Your Facebook Page. Free Review.
13 March, 2012
At the end of the month Facebook will be automatically changing the layout of your Facebook page. Take advantage of the new branding opportunities and content updates. New applications are now available to sell your products from your Facebook page, promote your tasting room, outline your wine club or showcase your vineyards. Let us show you what is available with our Free Facebook Review. No obligation to use our social media development and management services. Send us an email at info@wineryadvisor.com or call us at 805.543.1363 and we can show you how to build your business with the new Facebook.
Get Mobile, Get Found - Is Your Website Mobile Friendly?
21 February, 2012
Insure that your business is seen on the millions of smartphones and tablets. If your website is not mobile optimized you are losing potential business. Winery Advisor optimized mobile websites provide an affordable solution that fits the right information, along with your pictures and links, without horizontal scroll bars. Plus we include special mobile features like, “click to call”, "click to email" and GPS mapping, so customers can find you and contact you easily from their smartphone.
By 2014 it is estimated that more than 50% of all online searches will be from mobile devices. See how your site looks on your smartphone and then give us a call.
We use your branding and style sheets to create a fully functional and dynamic mobile website within 10 days for less than $500 plus small monthly hosting fee. Contact us at 805 543-1363 or by email at info@wineryadvisor.com
TURN SOCIAL MEDIA INTO SALES with custom Facebook pages.
30 January, 2012
Sell your products and services with Facebook pages that display customized tabs with colorful images, text and even BUY NOW links to your websites online store. Grow your fans and engage your consumer with custom pages along with expert social media instruction or management. We create and can manage social media for you and train your staff. Rates are reasonable. Send us an email at info@wineryadvisor.com or call us at 805.543.1363 and we can show you how to build your business with custom Facebook pages.
Online Marketing
15 January, 2012
Online Marketing "Report Card" - Free Analysis
Are you getting the most from your online marketing efforts? Find out with our Online & Social Media Analysis. We will review the elements and quality of your website, social media platforms, your company's overall online presence and make recommendations for improvement. The report is not a automated product but a personal review by one of our two Internet experts.
Internet and Social Media interactions are key components for a successful sales strategy. Complete the simple Free Online & Social Media Analysis form and we will email you the report with specific recommendations and analysis. Questions? Give us a call at 805.543.1363.
7 Steps To Grow Fans - Make your Facebook and Social Media pages work for you
02 December, 2011
More Fans – More Interactions – More Sales.
 Why do we want more fans?
Every time a fan comments, “likes” or interacts with your fan page it is broadcasted to the News Feed of all of their Facebook Friends. Lots of interactions will signal to Facebook that this is important information and it will be included on a fan’s News Feed. Each fan can have hundreds or even thousands of Friends. If only 10 of your fans interact with an event notice, photo, video or simple text type message, that information can show up on thousands of peoples Facebook News Feeds — and can be furthered shared with multiple levels of additional friends. This is how your information, special offer or call to action, can go “viral” spreading quickly to many people.
Seven Ways to Grow Your Facebook Fans
1. Have multiple influential users invite all of their friends to become fans of the page. If you can get 20 people each to invite 100 users, and encourage these users to invite their own friends, your fans will quickly grow. Use incentives if necessary – contests, rewards for joining, etc.
2. Leverage your other online resources including email lists, websites, blogs and any other place you have a digital presence. Start to call them to action to join your fan page. Add Facebook links to the homepage of your websites, add a link in employee emails, place links in your email and newsletter marketing. The key is to funnel enough subscribers to the page where a natural cycle of growth begins by virtue of more people becoming fans.
3. Leverage your “offline” media. Include promotions and calls to action in your printed advertising, brochures, press releases and telephone messages.
4. Make special announcements on Facebook first creating a place for the most up-to-date information.
5. Offer “exclusive to Facebook Fans” discounts and invitations.This can be done with coupon codes, mentions in your tasting room or business or using QR codes or matrix barcodes. (To get a free QR code for your business, contact us.)
6. Consider targeted Facebook and Google advertising. This can give your page a quick boost of fans. Targeted ads focus on your potential customers.
7. Continually update page content. More content on the page is going to be more content for users to interact with. Users’ consistently engaging with fresh content is the key component to growth. By reaching into the news streams of individual users your brand can start to grow fast if your content is worth reacting to.
Tasting Room Sales Training - Club, Case & Wine Sales
20 November, 2011
Schedule a on site sales training class designed specifically for your winery brand, staff and winery culture. This 90 minute class will give your tasting room team the tools and techniques to increase your club and wine sales. They will learn and understand the differences between the hard sale and the appropriate product offer with the Winery Advisor 5-Step Sales Training Plan. The program includes a pre-class management interview, custom sales materials, class presentation and followup. Rates are reasonable and results are quantifiable. Contact us for references and to learn more information on building your sales team. Info@wineryadvisor.com
Free Report - Grow & Engage Your Facebook Fans
09 October, 2011
Facebook is an excellent Direct To Consumer tool that, when used properly, will grow your club membership, tasting room traffic, online wine sales and event attendance. We will send you a free report to help you grow and engage your fan base and can help you grow your business. Email us at info@wineryadvisor.com or call us at 805.543.1363 for your report. We can also put togther a cost effective social media plan of action that will build your business.
Turn Social Media Into Sales
11 August, 2011
TURN SOCIAL MEDIA INTO SALES. Make your Facebook and Social Media pages work for youand help sell your products and services. Build your fans and engage your consumer with custom pages and expert instruction. We create and can manage social media for you and train your staff. Rates are reasonable. Drop us an email at info@wineryadvisor.com or call us at 805.543.1363 and we can show you how to build your business.
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We keep our overhead low to offer our clients high value services by the project, the package or by the hour. We have discounts for clients who are "Advisor Favorites" on our winery directory services.
Custom Facebook Pages - Rates start at $250
- Add new pages - Wine Shop, Join Our Wine Club, Visit Our Tasting Room and more to your Facebook account.
Promotional Packages - California Directory
- "Advisor Favorite" Online Winery Promotion - $620 for six months
- Winery Publicity Package - $995 for six months of online promotion
- Social Media Package - Custom Facebook pages, Twitter account and blogs, call for pricing
note: 10% discount for 12 month term
Oregon & Washington Directories have special discounted rates. Contact us for details. 805.543.1363
Additional Services
- Upgrade promotion on our winery directories - rates are $75 - $95 per month
- Monthly contracts for managing your social media starting at $195
- Article and press release development - $395
- Tasting Room Sales Class Training- starting at $595
- New Media Video Production - starting at $895
- Tasting Room Sales Materials and Media Kits (contact us for rates)
- Website, Wine Club, Tasting Room Consulting - $95 per hour
- Top of the Page Local Google Search Results - $195 per month
"I recently finished the 'How-to Facebook for Wineries' training with you, and am very pleased with the quick growth of our Facebook Likes and interactions. The over the phone sessions were convenient and the information specific to our business. As the “Winery Advisor,” you were able to clearly outline the concepts and show me how to create compelling content while online, in real time. The written follow-up after each session has been useful to review.
Barrie, as a wine industry veteran, you understand our industry and how to use social media to drive traffic to Facebook. I would highly recommend the “How-to Facebook for Wineries” training.
Fran Clow, Executive Administrator, Santa Barbara Vintner's Association
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“CWA is the best value for tasting room promotion on the Internet.
It is easy to navigate and we have already seen great response.”
“Yesterday, we have a delightful group of guests visit us from South Dakota. They had traveled up and down the California Coast and had done most of their wine research on California Winery Advisor.com. They chose Morovino as their stop in Avila because of the reviews and the “advisor favorite” designation. Our total sales to that group will cover the cost of our advertising on California Winery Advisor for the next couple of years. Yippee!”
-Andrea Bradford, Morovino Wines
“Barrie Cleveland is the mastermind behind the California Winery Advisor website. Through his website I have tons of inquiries to visit our winery…”
-Jaime Glenn, Marketing Director, Villa San-Juliette
I just want to say that your presentation yesterday was great - just the right amount of information, and very positive about how it will benefit us. I still have some of our managers talking to me about it today. They were charged up.
- Phil Davis, Director of Marketing, Twin Pine
“Their website drives the customer to our tasting room and then the sales seminar refines how we present our product – making the California Winery Advisor one of the best advertising buys around.”
- Jennifer Salisbury Rucks, Salisbury Vineyards
“The CWA tasting room sales training is an incredible value and was appreciated by our new staff as well as our seasoned veterans. The exit interviews were very useful.”
- Rotta Winery
We are very pleased being associated with CaliforniaWineryAdvisor.com and appreciate your support.
-Susan West, Jada Vineyards & Winery
“Working with CWA was a great experience for our event and organization. Between the various web postings, banner ads, and itineraries, we saw a significant increase in traffic to our site. This was a GREAT way to cross promote our events and CWA will be on the top of our list for future promotions.”
-Kris O’Connor, Executive Director, Central Coast Vineyard Team
Every time a fan comments, “likes” or interacts with your fan page there is a good chance it will be broadcasted to the News Feed of all of their Facebook Friends. Lots ...
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Partial Client List
- Jada Vineyards
- Vineyard & Winery Management Magazine
- Olivas de Oro Olive Oil
- Saltonstall Wine and Olive Oil
- Kenneth Volk Vineyards
- Villa San Juliette Winery
- Vina Robles Winery
- McKeon - Phillips
- Pomar Junction Vineyard
- Six Sigma Ranch Vineyard & Winery
- Zoller Wine Styling
- Peachy Canyon Winery
- Ecluse Vineyards
- Lone Madrone
- Will Chubb Photography
- Jada Vineyards
- Lions Peak Wines
- Talley Vineyards
- Jan Kris Winery
- Veris Cellars
- Autry Cellars
- Gregory Graham Vineyards
- Morovino
- Rotta Winery
- Salisbury Vineyards
- Byron
- Twin Pine Casino & Hotel
- Ewood.com
- Rocca Family Vineyards
- CIty of Pismo Beach
- TravelPaso.com
- Sonoma - Loeb Wines
- Inn at Churon Winery
- Onion Crunch
- Mobile Solar Power
Download(s):
Getting visitors to your tasting room is only part of the process to be a successful tasting room. Your sales team needs to have the tools to appropriately present your brand and sell your wine and wine club.
We have developed a successful training program where we come to your location and present a custom sales class specific to your tasting room needs. Our Winery Advisor 5-Step Sales Training provides hands on help, sales training to increase club, case and bottle sales. References provided.
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