COMPANY PROFILE

WINEGLASS MARKETING

WineGlass Marketing logo


CONTACT INFO

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Address

531 Jefferson St.
Napa
CA, 94559
United States
Phone
707-927-3334 x205
Fax
Primary
Susan DeMatei

With one phone call, you have a team of experts.

 

imageWineGlass Marketing is a full-service direct marketing agency for the wine and spirits industry.

 

image  We partner with our clients to elevate their digital marketing strategy and campaign implementation to grow and build strong, profitable consumer relationships.

 

image  We are experts in DTC marketing and the wine industry.

 

image  We are relationship-driven. We think of ourselves as an extension of your team.

 

We offer a range of marketing services to support your acquisition, customer relationship management, and conversion goals.


Marketing Strategy

- Customer Relationship Management

- Metrics – website, advertising, email, club, sales

- SEO & SEM

- ADA compliance

 

Email Marketing

- Email newsletters

 - Calendar and touchpoint planning

- Database health/expertise, analytics

 

Websites

-  Website development and design

 - Technology support and training with tools for integrations

 

Social Media

- Social media posting & advertising

- Print, banner and outdoor advertising

- Photography and videography

 

Advertising and Print

- Print ads  

- Sales sheets and tasting room collateral]

- Billboards

- Banner ads

 

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Download(s):

Our Team
Our Team
Everyone on our team is highly skilled, cross-trained and worked for years in the wine industry. We not only recommend strategy, but can execute it, and troubleshoot or recommend everything down to technology solutions.
Website Development
Website Development
We can help you whether you're looking for a full-scale custom redesign or just a quick adjustment. We believe that functionality is just as important as design, so we put equal emphasis on usability and best-in-class features as well as copy, images, and layout.
Email strategy, design and deployment
Email strategy, design and deployment
A strong communication plan is vital if you plan on selling direct to your customers. You not only need a clean and usable database, but also a content plan. How often, to whom, and what to communicate are not easily answered. We can help with Database Hygiene List Segmentation Content Calendars Wine Club Alerts Email Design Offer Creation Newsletter Development Administrative Emails Copywriting Landing Page Development Campaign Tracking
Photography
Photography
We are an impatient and multi-tasking society. We don't read anymore so photography is now extremely important to grab attention on websites, in social media, and within emails. We work with clients to find the right style for their product and show their brand in the best possible light.
Social Media Content and Advertising
Social Media Content and Advertising
Yes, you can create engaging, authentic content using an outside agency! We work with your staff to coordinate postings and themes to create cohesive, blanket coverage toward monthly objectives, and monitor our work with dashboards and planning meetings.
Traitional Advertising
Traitional Advertising
We have a full design department that can deliver illustrations, printed materials and collateral, billboards, print ads and meet other design needs like infographics or illustations.
Trestle Glen
Trestle Glen
We can script, shoot and produce videos for wineries to be used on their website or in social media. This is a video for client Bruce Cohn to introduce his new winery.
24-Seven Connect Video
24-Seven Connect Video
We also can write and produce animated or "how to" videos. Here is an example of a B2B video we did for an online portal.
WGits Quickbooks Tool
WGits Quickbooks Tool
A video describing our tool that integrates QB with winery DTC platforms.
WGits Introduction Video
WGits Introduction Video
A video introducing our add on tools for wineries
Why Social Media Marketing?


News Archive


2019 Email Benchmarks Now Available
10 January, 2020

In January 2018, we started a project that entailed recording every email we sent for our clients: 3,089,124 emails across 1,697 campaigns for 43 clients over 21 months, to be exact. We removed administrative and club emails and checked for statistical significance and can confirm this is a large enough sample to be confident about the findings. Our goal was to compare our clients’ results to the posted industry benchmarks to see if they were a good judge of success.

 

What we uncovered was interesting...

 

How Can We Help you?

 

Whether you are releasing your 1st or 50th vintage, you want your customers to appreciate your wines as much as you do. Smart, authentic, direct marketing can build a strong, and profitable, relationship with your consumers.

 

Are we a good fit?

One-to-one Direct Sales can take many forms so there is no cookie-cutter approach. You may know exactly what you want or not have a clue. You may be a huge international company with someone out on maternity leave, a mid-size winery looking to outsource, or a small winery that needs someone to man the phones during harvest. Whatever the case, we offer project-based work or long-term support in anything DTC-related.

 

How much does it cost?

We work by the hour so you pay for what you get. There are no up-front fees, no minimums and no retainers. Our contract is a simple one and can be canceled at any time. But, when we're on call for you - we pick up the phone and act as a full-service remote member of your marketing team.

 

Want to know more?

Contact us at service@wineglassmarketing.com

" \"Working with WineGlass Marketing was so easy. They helped me organize content and designed our custom website and store. WGM was able to make additional tweaks to make the website extra customized for us, but best of all they have set us up to be successful when making edits on our own so it’s easy for us to keep up with posting new events, accolades and changing out products. Whenever we need some heavy lifting WGM makes it easy to execute bigger changes that we aren’t equipped to do in house. Hands down the easiest and most affordable web design I’ve ever worked on!\" "
- Mari Jones, Emeritus Vineyards
" \"The WineGlass Marketing team is comprised of true professionals who are experts in their fields. Our email template design project was seamless from strategic planning through development to support and training for our winery staff. The result has truly enhanced our brand identity and outreach to our customers.\" "
- Lesley Keffer Russell, Saint Helena Winery
" \"Every day, WineGlass Marketing achieves that tricky balance of providing expert consultation while listening to our unique needs. I appreciate that they will graciously take direction about our strategy or brand identity, but I can count on them to push back when they have a better idea.\" "
- Kim Johnson, Okapi Wines
Title Name Email Phone
President Susan DeMatei susan@wineglassmarketing.com 707-927-3334 Ext (205)
WGits for QuickBooks is a software that data directly from your eCommerce and POS into QB.
WGits for QuickBooks is set up once, and then every night, week, or month (your choice) it automatically uploads all new orders. WGits for QuickBooks comes with phone, email, and chat support by WineGlass Marketing.
WGits Mailchimp links Commerce7 to Mailchimp
Other integration tools offer a solution that only saves you a few seconds to download and upload. WGits for Mailchimp goes far beyond a simple data sync to allow full integration between your Commerce7 account and Mailchimp.