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Waterloo Container logo




2311 Route 414
NY, 13165
United States
Bobbi Stebbins

About Waterloo Container


Waterloo Container is a family owned business founded in 1980 by current President, Bill Lutz. Located in the heart of the finger lakes wine country, Waterloo Container is the largest stocking distributer of glass and packaging on the East coast.  We are a complete packaging supplier, offering an unmatched variety of glass bottles for wine, liquor and spirits, and beer.  Complete your package with our selection of corks, capsules and closures.   We now proudly offer state-of-the-art Custom UV 8 color bottle printing.  Repack is also available.  We can completely customize your bottle, cap and box to enhance your shelf presence and make you stand out!  We are proud to have been an integral part of the wine and craft beverage industry’s growth in all of Eastern North America. We look forward to continuing to grow together over the years to come.

Check out our new website at today! 

Call 1-888-539-3922 to place an order with one of our friendly customer service representatives!



As one of the largest glass & container supplers in the north east with a vast selection of containers to choose from we also can aid you in these other key areas.


    Custom Printing and Packaging - stand out from the pack

  • Printing: Waterloo Container is proud to offer state-of-the-art printed glass service. We use Servo technology which is much faster and more accurate than manual methods. This single-pass UV inking process provides registration accuracy, durability and quality. Eight color printing helps you stand out from the competition. We currently offer bottle printing on our most popular beer, wine and champagne bottles with a turnaround time of only 10 days (after art proof approval).
  • Packaging:  Go from brown to blazing - from white to wow - with our custom packaging department. We can kick up that plain carton so it stands out among the others! Whether you envision one bold logo or a canvas of color on your carton - we can help! With your provided artwork, our corrugated suppliers work with us through each step of the process to create your finished product. We offer many sizes and styles, from 2 pack carriers to 12 pack half cut designed cartons - the possibilities are endless! There are minimum runs required on this service. Call for more details.

    Closures - seal the deal with a custom look

    Make your closures stand out!! Custom closures offer a unique look that seals your package with style!! Whether it's an elegant logo, a fun multicolored graphic, or a simple phone number, we provide individualized assistance from start to finish! We work closely with our suppliers to create just the right design to compliment your total package. Small minimums are required, and reordering is simple, with shipments coming direct from the supplier, or from our warehouse. Call us for more information or to request samples of some of our custom closures!



    Repack - Ever wonder who puts the bottles in the boxes?

    Our European glass arrives on bulk pallets - that is, unboxed. Our repack department is responsible for inspecting the bottles and packing them into cartons. They palletize the cartons, and send them to shipping for immediate delivery, or to the warehouse for storage. They also provide repack services for our custom printed box customers. Our repack team can switch from one job to the next in a matter of minutes, allowing for rush orders and versatility on the line.



    Quality Reselect - when quality matters most

    On those rare occasions when quality issues arise, our repack department will inspect and reselect the affected ware. Under the guidance of our Quality Control Supervisor, the team collects, inspects and reselects all affected ware. They work closely with the manufacturers to provide an expedient solution to get your product line up and running as quickly as possible.

  • Warehousing & Inventory Management - let us warehouse it for you

    No space to store your ware? No idea how many bags of custom printed cork you have left? Let our warehouse and inventory management program help you out! With our ample warehouse space, we can offer a variety of services for you. Our forecasting program allows you to order and store your product (plain or printed) in our warehouse free of charge for 6 months. (Storage fees may apply after 6 months) A quick phone call to our Customer Service department and your ware will be shipped to you within 48 hours - usually sooner! Our staff will manage your stored inventory, and coordinate reordering when supplies are low. This program frees up your warehouse space, and allows you the flexibility to better control your cash flow.

  • Freight - load em up and ship em out

    With a fleet of tractor trailers and box trucks and our Fast ship routes and Fast From Stock program we provide fast, courteous, dependable service to the Northeastern United States and Canada. Our Fast Ship Routes  provide scheduled delivery runs, allowing you to plan your orders with the assurance of a scheduled delivery date. Our local wineries know that a quick phone call is all it takes to get a rush order delivered - usually that same day! Our drivers are willing to help out with any delivery, and are very knowledgeable - from navigating that tough driveway to showing you the best way to unload your order! The warehouse, customer service and driving teams all work together to orchestrate the deliveries, maximizing our efficiency and saving you time and money .

Waterloo Servo Bottle
Waterloo Servo Bottle
Get decorating! Glass printing adds shelf presence and color to your carefully crafted beverage. Take a look at the technology behind the bottles! Our in house printed glass specialist can help you get a project started right away!
Waterloo Container Repack Line
Waterloo Container Repack Line
Our automated repack line

News Archive

See Waterloo Container at Craft Brew Show
03 April, 2017

Waterloo Container will be at the Craft Brewers Conference April 11-13 in Washington DC.  Come see us at Booth 945 to check out our current beer glass offerings.  Learn how easy it is to get UV printing on your next package with our state of the Art glass printing.  Make your bottle stand out with up to 8 vibrant colors!

See Waterloo at Upcoming Tradeshows!
13 March, 2017

Owners Attend All 4 Pack in Paris
06 December, 2016

Owners Bill & Annette Lutz recently attended the All 4 Pack Conference in Paris, France on November 14-17.  They were there to meet with current packaging partners and learn more about innovative package options that have hit the European scene.  The conference, held at Paris" Nord Villepinte Exhibition Center featured containers and packaging for all aspects of cosmetics, pharmeceuticals and of course the wine, spirits and beverage industries. Bill was impressed with the new Rose line featured by SGP by Verallia!

Patrick O'Brien Promoted to Customer Service Team
23 August, 2016

Waterloo Container likes to promote hard working individuals from within and recently we have had another in house promotion we would like to share with you. Patrick O'Brien demonstrated a great work ethic and attention to detail while working in our small package mail room, and was recently rewarded with the opportunity to move up to our Customer Service Team. He officially takes the new full-time position on August 1st after spending the last month intermittently training with the sales and customer service team to learn his new role. He has proven to be a fast learner and his attention to detail is evident already in his new position.

When Patrick is not moving up the ladder at Waterloo Container you can find him working at his other job, landscaping. He is recently engaged and is saving up for a planned October 2017 wedding. When he does have a free moment he grabs a fishing pole and heads outdoors!

Reach out to Patrick to get your order placed. Congratulate him on his hard work! 315-539-3922 ext. 20

Our New National Ad!
29 July, 2016

Waterloo Container advertises in several of the popular industry magazines including Wines and Vines, Wine Business Monthly, Vineyard and Winery Management and Wine & Craft Beverage News.
We recently changed direction with our ad campaigns, bringing the message back to our values and featuring our Founder and President Bill Lutz.
Learn more about the history of Waterloo Container and how Bill created this successful business by checking out our "About Us" and  "History" sections on our Website.

Sales Territories Re-Aligned to Better Serve You!
29 June, 2016

Waterloo Container would like to welcome George Hall to our sales force in the position of Territory Sales Manager. George will be serving customers in the Finger Lakes and Northeast Pennsylvania. He brings more than 25 years of customer focused sales experience to our team. 

George is sure to be a valuable assett, having moved to us after a successful career in Corporate Employee Benefits where he helped Trusted Advisors build their businesses throughout New York State.George plans to achieve the same success here, using his collaborative style to help you grow your business profitability while developing trusting partnerships.
When George is not helping you with your bottle, cork and closure needs, he can be found enjoying the company of his wife Debbie and 3 college age children.Along with visiting local wineries, distilleries and breweries, he enjoys vacationing with his family and taking advantage of the area's abundant lakes.
George wants to put his experience to work by building a great relationship with you! Reach out to him with your needs at 585.748.3924 |

Introducing Our New Website
31 May, 2016

Waterloo Container is proud to introduce our new website

Same web address... all new look!  More inclusive information on our products and services! 

Check out today!

Our new site offers access to our one stop package shop and can help you brand your package and create a look deserving of your hard work. Browse our extensive product selection which includes everything from glass wine, beer and spirits bottles to closures & boxes.  Check out our web pages to see all of our service offerings from inventory management to colorful custom glass printing to delivery services!  Download a catalog of your favorites with a helpful forecast worksheet to organize your shopping experience. Find everything you need to start your project today, and with our fast-from-stock availability many of our most popular products are ready for immediate shipment to you!


Colorful Glass Printing
17 May, 2016

Waterloo Container is proud to offer state-of-the-art printed glass service. We use Servo technology which is much faster and more accurate than manual methods. This single-pass UV inking process provides registration accuracy, durability and quality. Eight color printing helps you stand out from the competition. We currently offer bottle printing on our most popular beer, wine and champagne bottles with a turnaround time of only 10 days (after art proof approval).


Wines that are Beautiful Inside & Out
31 March, 2016

At the 16th annual Finger Lakes International Wine Competition, wines from around the world are judged on their aroma, taste and finish. A new award judges another component of the wine: the package it comes in. Created by Waterloo Container in 2015, the Packaging Award recognizes excellence in packaging among the competition’s top wines in 8 categories.

“The wines inside these bottles are award-winning,” says Togo DeBellis, executive vice president of sales and marketing at Waterloo Container. “Our judges are looking for a package that conveys that to the consumer. The package is often the only information a customer has when picking out a wine for the first time.”

Wines are evaluated on their innovation and package design, including container, label, closure and shelf impact. The award was given to two wineries in seven of the competition categories: Merlot, Riesling, Cabernet, Ice Wine, Cab Franc, Fruit Wine and Chardonnay. To be eligible for the award, packaging must have been manufactured in the U.S. or Canada. A team of judges included marketing professionals, packaging manufacturers and Waterloo Container employees.  

2016 Finger Lakes International Wine Competition Packaging AwardWinners of the Packaging Award:

Category: Cabernet

Double Gold: Magnotta Winery, Cabernet Sauvignon Limited Edition VQA 2013

Gold: Goose Ridge Vineyards, Goose Ridge Vineyards Cabernet Sauvignon


Category: Merlot

Double Gold: Trinchero Family Estates, Merlot - 2014 Menage a Trois

Gold: Falcor Wine Cellars, LLC, Merlot


Category: Fruit Wine

Double Gold: Buddy Boy Winery & Vineyard, Miss Pissy Pants

Gold: Living Sky Winery, Juliette Port Style


Category: Chardonnay

Double Gold: Penrod Ricard Winemakers, Jacob's Creek Reserve Adelaide Hills Chardonnay

Gold: Black Birch Vineyard, Chardonnay


Category: Ice Wine

Double Gold: Ferrante Winery, Vidal Blanc Ice Wine

Gold: Grand River Cellars, Vidal Blanc Ice Wine


Category: Cab Franc

Double Gold: Merriam Vineyards, Cabernet Franc Windacre Vineyard

Gold: Cross Keys Vineyards, Cabernet Franc


Category: Riesling

Double Gold: Ferrante Winery, Riesling

Gold: St. James Winery, Riesling


Category: Sparkling

Double Gold: Glenora Wine Cellars, Brut

Gold: Swedish Hill, Riesling Cuvee


The Finger Lakes International Wine Competition was held at the Rochester Plaza Hotel & Conference Center and is the world’s largest charitable wine competition, benefiting Camp Good Days. On March 19and 20 the competition hosted 73 judges from 23 countries around the world who evaluated 3,824 wines, with awards given in 8 categories. 

Coming to a Shelf Near You
27 May, 2015

Sixty-six wine professionals from around the world stayed in the Finger Lakes after judging at the Finger Lakes International Wine Competition. They visited award-winning Finger Lakes wineries and attended a lunch at Waterloo Container in Waterloo, NY. The lunch and learn event featured three of the top beverage packaging manufacturers in the U.S. introducing new packaging innovations. These are innovations that you can expect to see on the shelves next to your wines – or maybe holding your wines – in the very near future.

Speakers at the luncheon included Ted Ramsey, Amcor Stelvin; Walter Schaefer, Ardagh and Wes Ward, Nomacorc. Waterloo’s new training facility made its debut during the education session, which covered screw top closures, new wine bottles and a zero-carbon footprint cork made from sugar cane.

Stelvin® is introducing a wine screw cap closure called the Stelvin® P for sparkling beverages. The new closure withstands up to 6 bars of internal pressure, effectively protecting carbonated beverages while controlling the OTR levels in the bottle.

Waterloo Container has designed a champagne-type bottle to coordinate with the Stelvin® P for sparkling wines. The pressurized bottle is designed for sparkling wines, hard ciders and other lightly carbonated products. These products are often limited to high-end bottles with high pressurization, even though they only give out a low pressure. The bottle holds up to 3 volumes of carbonation with a reinforced heel plate and walls. Modest carbonation equates to a modest price with this bottle – you don’t have to pay large prices for just a little carbonation.

The Select® Bio cork from Nomacorc is the first zero-carbon footprint cork. Made from sugar cane, the cork is recyclable, sensory neutral and made in factories that run on solar and wind power. This new cork also allows for a high level of oxygen control.

Ardagh is introducing two new types of bottles and a new manufacturing process. 3D printed bottles are made at their headquarters in Muncie, Indiana. Using this new, up-and-coming technology allows them to print a bottle in 24 hours. This innovation is more than “cool” – it’s also cost-effective over Lucite bottles. New bottles include a hexagonal-shaped stackable bottle, which makes for an interesting shelf display and bottles with a pour spout finish to eliminate drip.

“We hope to continue events like this in the years to come,” remarks Togo DeBellis, executive vice president at Waterloo Container. “Our goal in creating this training facility is to offer educational and training opportunities like this one to professionals and our customers in the industry.”

Finger Lakes International Wine Competition Packaging Award Winners
08 May, 2015

On March 21and 22 the 15th annual Finger Lakes International Wine Competition hosted 72 judges from around the world who evaluated 3,700 wines. New this year is a Packaging Award category created by Waterloo Container. The packaging supply distributer sponsored the event for the first time in 2015 as part of their ever-growing presence in the Finger Lakes Region.

 Held at the Rochester Plaza Hotel & Conference Center, the Finger Lakes International Wine Competition is theworld’s largest charitable wine competition, benefiting Camp Good Days. Waterloo Container is the largest distributor of packaging supplies to the wine industry on the East Coast. Waterloo decided to become a sponsor of the competition as many of their customers are located in the Finger Lakes and participate in the competition each year.

 “Getting involved just made sense,” comments Bill Lutz, president of Waterloo Container. “This competition is huge for the Finger Lakes Region and it gives us the chance to reach key influencers in the international wine and craft beverage industry. We have also been able to educate people on new packaging technology. With this sponsorship, we are accomplishing our goal to educate within and provide support to this industry.”

 The new Packaging Award was judged at the end of the day on Sunday, March 22. To be eligible for the award, packaging must have been manufactured in the U.S. or Canada. Executive Vice President of Sales & Marketing Togo DeBellis, of Waterloo Container, assembled a team of judges that included marketing professionals, packaging manufacturers and Waterloo Container employees.  Judging was based on innovation and package design, including container, label, closure and shelf impact. The award was given to two wineries in seven of the competition categories: Merlot, Riesling, Cabernet, Ice Wine, Cab Franc, Fruit Wine and Chardonnay.

 Winners of the Packaging Award:

Category: Merlot

Double Gold: Romeo Vineyards & Cellars, Sempre Vive Sauvignon Blanc

Gold: Pollak Vineyards, Merlot

 Category: Riesling

Double Gold: Colloca Estate Winery, Riesling

Gold: Wagner Vineyards, Semi Dry Riesling

 Category: Cabernet

Double Gold: Los Pinos Ranch Vineyards, Cabernet Sauvignon

Gold: Wallis Family Estate, Little Sister Cabernet Sauvignon

 Category: Ice Wine

Double Gold: Johnson Estate Winery, Vidal Ice Wine

Gold: Idol Ridge Winery, Vidal Blanc Ice Wine

 Category: Cab Franc

Double Gold: Atwater Estate Vineyards, Cabernet Franc - North Block Six

Gold:  Ventosa Vineyards, Cabernet Franc

Category: Fruit Wine

Double Gold: Domaine Labranche, Maple Wine Labranche

Gold: 21 Brix Winery, Raspberry

 Category: Chardonnay

Double Gold: Oliver Winery, Vine Series Chardonnay

Gold: Pollak Vineyards, Chardonnay

 On March 23, following the competition, 66 judges from around the world stayed to visit award-winning Finger Lakes wineries. Waterloo Container hosted the judges over a lunch stop. The lunch and learn event featured three of the top beverage packaging manufacturers in the U.S. speaking on new packaging innovations. Lunch also included a tour of Waterloo Container's warehouse and automated repack line.


Ted Ramsey, Amcor Stelvin, presented on oxidation and success rates of screw top closures, including a new screw top closure for sparkling wines.

Walter Schaefer, Ardagh, showed prototypes of new wine bottles including bottles with pour spout finishes, hex-shaped stackable bottles and the emerging technology of 3D printed glass bottles.

Wes Ward, Nomacorc, spoke on their newest product. Select® Bio cork, the first zero-carbon footprint cork is made from sugar cane.


About Waterloo Container:

Located in Waterloo, NY, Waterloo Container has been family-owned and operated since 1980. It is the east coast’s largest stocking distributor of packaging supplies to the wine industry. Waterloo is committed to stocking only the best brands in their 250,000 square feet of warehouses. Their unique services include stocking bottles, corks, capsules, wax, boxes and other packaging materials used in the wine and craft beverage industry. Inventory is constantly updated according to customer feedback and emerging trends and innovations.

For more information, visit

Waterloo Container to Open New Sales, Marketing & Training Facility
14 November, 2014

Waterloo Container is nearing completion on a new building. The facility houses inbound and outbound sales for the company as well as a new training space. Training will be provided to Waterloo customers through the facility. The company wants the wine community to know how imperative these trainings and education within their industry can be.

To start, Waterloo plans on bringing in specialists who can train customers in everything from enclosures to glass to labeling and packaging. With nearly 4500 customers relying on Waterloo Container, the company has long been interested in investing in the development of the industry. Part of their new building is a large conference room for trainings. The room will be equipped with the latest technology including flat screen TVs to aid in presentations.

Congressman Tom Reed recently visited Waterloo Container to tour the new facility. While on his tour, the Congressman saw the company’s Seneca County warehouses, which cover about 250,000 square feet and house the many supplies that are the lifeblood of the New York State wine industry.

“There is so much more to the wine industry than sitting on your deck with a glass of Riesling in hand,” says Togo DeBellis, executive vice president of sales and marketing at Waterloo Container. “We wanted to invite the Congressman to see the inner workings of Waterloo Container, and experience all of the steps we take behind the scenes.”

The wine industry is one of largest tourism draws that New York State has to offer. With more than 100 wineries, the Finger Lakes wine region alone is the largest wine producing region in the country – east of California. Adding that to wine produced throughout the state, it is easy to see how tourism dollars are dependent on the visitors this industry brings in. According to the New York Wine & Grape Foundation, “The New York grape, grape juice and wine industry generates more than $4.8 billion in economic benefits annually for New York State. 1,631 family vineyards... 373 wineries... 175,000,000 bottles of wine... $408 million in state and local taxes…”  Our economy thrives from the several thousand people who are employed because of wine production.

In its 34th year of serving the wine community, Waterloo Container is owned by Bill and Annette Lutz, who started the company in 1980. It remains one of the only family-owned and operated suppliers of the wine industry left in business. It is this history and deep ties to the local wine region that inspires the Lutzes and Waterloo Container to keep on giving back.

Waterloo Container’s support of the wine industry in New York State is plentiful, as they continue to show year after year. This year, the container company worked toward opening the training facility to support the local wine industry in educational trainings, industry development, and events that continue to showcase the New York State wine industry and the Finger Lakes Wine Region.

Wine education has always been a top priority for Waterloo Container. Over the years, they have invested in local symposiums, wine festivals, and programs that encourage the development of the region and help produce new products and varietals of wines. For example, Waterloo Container is a primary supporter of the “Wine Symposium of the Finger Lakes,” and the Winestock NY event – both held in Geneva, N.Y. each year. In 2013, the company gave a significant contribution to a grassroots program called NY Wine Spotting that aims to boost the number of New York wines on area restaurant lists. They also work alongside Cornell and its Cooperative Extension Program, investing in the college’s experimental station. This aids in the development of new grape vines, giving area winemakers new and fresh flavors to work with.

The training facility will help the wine industry grow by educating area wine producers about all of the elements that go into putting a bottle of wine on the shelf.

Waterloo Contianer is Expanding to Help Serve Our Customers!
01 November, 2013

We here at Waterloo Container continue to strive to offer our customers the best service possible.

We are growing to better manage the increasing demand for product, as the wine industry, local and all over the U.S. flourishes. Recently acquiring a neighboring 55,000 sq. ft. warehouse, allows for a larger "on-hand" supply. In conjunction with our increasing number of, efficient, friendly staff, we are working to keep our customers satisfied, in order to make it easier for them to get their product ready for all to enjoy!

Give us a call at 888-539-3922 to learn more about how we keep our incredibly loyal customers satisfied.

More Successful Trade Shows in 2013!
27 March, 2013

After a great run at the EASTERN WINERY EXPOSITIONand the WINERIES UNLIMITEDShows we are back to working on bringing our customers the best value and quality products we can! 

The turnout was wonderful at the Customer Appreciation Parties Waterloo Containerhad the privilege of hosting.  We do this in hopes of thanking our loyal customers while getting the chance to get to know some of the new faces we meet at the shows! 

It also gives us a chance to showcase some of our new items, such as the Selective Line by Saint-Gobain Emballage.  Year after year we look forward to attending these Shows and will continue to do so in the future! 


23 July, 2012

        ~If Beer is what you are looking to bottle~

Available in12oz, 22oz or 750ml crown, 750ml Belgium and even a 65oz Growler-they are ready for youto take by the bottle or by the truckload, what ever you need! 

       ~Does your special project need a distinguished look?~

We offera wide array of unique bottles for you to chose from- domestic and foriegn crafted!  

~Check out our Website to view many options~

~Not sure what you want, we are here to help~

~Call us for details~




Title Name Email Phone
EVP Sales & Marketing Togo DeBellis 315-539-3922 Ext (41)
Sales & Marketing Project Lead Bobbi Stebbins
315-539-3922 Ext (47)