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VINTNERS' ALLIANCE
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Address: 3101 Clay St #6
San Francisco
CA, 94115
United States
Phone: (707) 337-1029
Fax: (707) 260-6100
Email: Click to email us
Web: Click to visit us
Primary: Adam J. Lawson
See Contacts  for more...
 
Solutions - INCREASED SALES, PROVEN TECHNOLOGY, QUANTIFIABLE RESULTS

We work for you and understand that success is a quantifiable thing: Increased sales, cost savings, actionable insights. Our fees are always structured as a function of your realized success – we get paid after you do. 

About Us - Leading provider of direct-to-consumer marketing technology and services for the wine industry.

Let us help you grow your DTC online business! 20% plus growth in first year.

Vintners’ Alliance seeks to become THE trusted partner for wineries who desire to sustainably increase their direct to consumer sales. We do this by bringing proven tools and technologies from the specialty and luxury retail industries. All services come with a 100% satisfaction guarantee. No upfront costs, no ongoing obligations.

 

Our techniques are proven over the last 25 years with some of the biggest direct to consumer and luxury companies in the country, including Patagonia, Brookstone and Williams-Sonoma. What retailers, particularly those in the luxury/specialty space discovered years ago: If a customer buys a product through a catalog or online, they are exponentially more likely to buy again.

 

Understanding and having predictive models on who that customer is, how to find more of them, and how to communicate with each unique customer is critical to new and renewed direct sales success as well as enhancing a given brand. Making those insights ACTIONABLE? Now that's special.

 

Vintners' Alliance is introducing innovative and time tested technologies and tools that have proven to sustainably increase sales for other super premium brands, to the wine industry.

 

We have over 100 wineries working with us today. Contact us to find out what they have discovered —VA sustainably increases your eCommerce sales




News Archive
Case Study: Winery Grows Revenue by 20%, Finds New Customers
26 February, 2013


Case Study: Winery Grows Revenue by 20%, Finds New Customers

Today, we’re updating a case study to include the time period from July 2012 through December 2012.

The results, while fantastic, are not surprising. By utilizing our services, the sample winery had revenue growth of 20% and acquired many new customers that are buying frequently and spending more money than the average.

For the sample winery, the story is the same as it is for all our wineries – Vintners’ Alliance incurs all costs and is only paid a percentage of sales that it generates.

And now for the results…

 

Revenue Increase – 20%  

 

The numbers speak for themselves – in a trailing 6 month period, we provide $613k in incremental revenue to this selected winery. That equated to a 21% lift in eCommerce sales.

 

New Customers – 367 New Customers… ones that buy more frequently and spend more than the average customers 

For the selected winery, VA delivered 367 NEW customers (an 17% increase in new customer count).

Not only are we bringing in new buyers, but they are buying more often that other new customers.

 

 

Over the selected time period- July through November- New buyers from VA bought 8% more often than other new buyers…

.. and they were worth more than other customers.

 

Summary

Vintners’ Alliance created a 21% revenue lift. We also brought in 17% more new customers than the winery otherwise would have acquired. Importantly, these customers are the right kind of customers- the ones that buy often and spend more money.

At Vintners’ Alliance, we are committed to providing transparency in our operations, quantifiable effect to your business, and delivering to the winery all customer information so the winery itself can followup with the new buyers.

- Source: http://www.vintnersalliance.com/2013/01/case-study-2012/


Case Study - VA Delivers Revenue Increases and New Customers
20 December, 2012


In today’s press release, we announced that Retargeting created a 12% increase for our partner wineries in November. As the operators of the industry’s only scaled retargeting network, we’re proud of the results.

But that’s not what I want to talk to you about today. Today, I want to share an analysis we ran on the performance for one of our wineries over the period from July 2012 through November 2012. The results clearly show the impact of using VA’s services- We provide material impact to site revenue, bring in new customers, and these new customers are the ones who are most likely to purchase from you over the long term.

Continue Reading....




Trade Show Booth # Information
Category Expires On Details
Title Name Email Phone
Director of Sales Operations Adam J. Lawson adam@vintnersalliance.com 707-812-1733
Director of Winery Sales Rob Lorenz rob@vintnersalliance.com 707-536-7155
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On the go? Download this document and read at your convenience.


Vintners’ Alliance helps you navigate the complexities of ‘Search Engine Marketing’- at no upfront costs or ongoing obligations. We work stricly on performance based fees. 

 

The Problem:

When a customer Googles ‘buy wine X’, what comes up: You or a retailer claiming to sell your product? Or, worse, do retailers come up that don’t even sell your product?

 

 

The Solution: 

  • Trying us out is easy- there’s no upfront cost or ongoing obligation. Vintners’ Alliance spends our money buying YOU traffic through search engines like Google. There are agencies that provide a similar service, but you’ll hear terms like ‘cost per click’ or ‘cost +’.

 

  • With Vintners’ Alliance, you don’t pay for traffic. You only pay if a transaction occurs on your website. Sales are measured by YOUR systems.

 

  • And it works. Year to date, Vintners’ Alliance  has delivered an average of a 14% eCommerce lift for those wineries using our SEM program.

 

“We’re extremely pleased with our Vintners’ Alliance relationship. Their solution is truly risk free — they only get paid for incremental sales; the results are quantifiable. Importantly, they are completely transparent with us in how and what they are doing. They are the type of partners that we love working with.”
Eric Sklar, Founder and Managing Partner
Alpha Omega Winery
aowinery.com

Most customers leave your website without purchasing. Vintners’ Alliance is the leading provider of Retargeting services for the wine industry. 

 

The Problem:

95% of your site visitors leave without purchasing… why?

  • They get distracted during the purchase process
  • They want to go ‘shop around’
  • They are just browsing

When the customer is ready to buy, are you where they are?

 

The Solution:

Vintners’ Alliance retargeting service is a no-risk solution for you:

  • We create the advertising (you approve)
  • We secure the advertising placements
  • You gain brand exposure and tasting room sales at NO charge
  • You capture the incremental, previously untapped business!

Vintners’ Alliance helps wineries generate incremental sales while COMPLIANTLY navigating the complexities of online advertising. Did you know, Google does not allow alcohol banner ads to run through their systems?

 

Vintners’ Alliance technology enables you to get your brand in front of your customers. We deploy proven technology and processes – utilized by 50 of the Internet Retailer Top 100 – specifically tailoring them to winery to consumer sales.

 

Like all of our products, we are entirely performance based. You only pay us on realized incremental sales. No upfront costs, no ongoing commitments. It’s that easy.

Acquire new CUSTOMERS — those that are most likely to grow into repeat, loyal buyers

 

The Problem:

 

Finding wine buyers is a costly proposition — most wineries don’t want ‘flash’ (in the pan) transactions, but are looking to build relationships with individuals that understand the value of buying directly from wineries.

  • Broad advertising is costly and inefficient
  • It’s difficult to predict who the people are who are most likely to buy YOUR wine. Directly from YOUR website

 

The Solution:

Our Cookie Pool solution enables the targeting of known wine buyers. Like everything Vintners’ Alliance. We offer performance based solutions. Everything is no-risk to you. 

  • We create the advertising (you approve)
  • We secure the advertising placements
  • You gain brand exposure and tasting room sales at NO charge
  • You capture NEW customers

 

Wait… How Does This Actually Work?

  • We need to save something to get you to contact us
  • Rest assured, data is not ‘traded’ and all marketing occurs on a strict permission basis. Our processes adhere to nationally recognized standards in security, privacy, and compliance.