COMPANY PROFILE

VINTERACTIVE LLC

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CONTACT INFO

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Address

9940 Starr Road, Suite 130
Windsor
CA, 95492
United States
Phone
707-836-7295
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Primary
Bryan St. Amant

VinterActive - Consumer Direct Wine Marketing

 

VinterActive's SecureWineShop™all-in-one wine sales software helps you sell more wine by accepting secure payments via website, smartphone, tablet and even your Facebook page.

This proven cloud-based ecommerce solution is PCI-DSS validated and uses tokenization technology to maximize customer security, reduce liabilty and simplify  reporting requirements.

Mobile-optimized and responsive to any size screen, SecureWineShop™ can be customized to integrate with any website. 

Based on more than a decade of wine industry experience & customer feedback, SecureWineShop offers a shorter path to purchase, more powerful marketing features, and more advanced management tools than any solution available to the wine industry today.

With years of experience working with wineries of every size, our professional staff can help you deploy an advanced ecommerce solution - or upgrade your existing shopping cart - in 30 days or less.

CLICK HERE FOR A COMPLETE LIST OF FEATURES

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SecureWineShop™ all-in-one wine sales software


Caucasian male tastes wine and contemplates SecureWineShopWe began VinterActive with the goal of helping wineries succeed by leveraging the best practices of consumer direct marketing.

Since 2002, VinterActive has served as a trusted partner to hundreds of U.S. wineries and our innovative approach to consumer direct wine marketing has helped more wineries sell more wine than anyone else in the business.

While marketing methods have changed over the years, our commitment remains the same: to deliver the tools, knowledge and service you need to maximize your share of the wine industry's fastest growing sales channel.

Our industry-proven products and services include:

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SecureWineShop™ All-in-One Wine Sale Software
SecureWineShop™ All-in-One Wine Sale Software
A quick overview of SecureWineShop™
Customer Experience - SecureWineShop™ Demo
Customer Experience - SecureWineShop™ Demo
Customer experience in SecureWineShop™
Management Experience - SecureWineShop™ Demo
Management Experience - SecureWineShop™ Demo
Admin experience in SecureWineShop™
Top 10 DTC Sales Growth Practices

VinQuest 2018 Reveals the Importance of the Human Touch in DTC Wine Sales

Bryan St. Amant of VinterActive LLC has been doing VinQuest research for more than a decade, producing data that illustrates which tactics have been successful for wineries seeking more direct to consumer sales. VinQuest 2018 Consumer Direct Wine Sales Report was created to help growth-oriented wineries succeed, utilizing this data.

The more than 200 wineries surveyed are predominantly from California, with 18 other states represented as well. The wineries range from very small, producing less than 1,000 cases per year to very large wineries producing over 42,000 cases per year.

St. Amant pointed out that the report has no great truths to it, to direct one absolutely to what will be the answer to increase direct to consumer sales. What it has is great data that is easily synthesized to show what would be the most beneficial, according to one’s viewpoint in the industry, to achieving one’s goals.

St. Amant said, “My main takeaways this year are old and new: the old takeaway confirmed by this survey is that the fastest growing wineries work harder, trying more sales methods and marketing tactics compared to slower growing producers; and the new takeaway is that wine clubs are now the main driver of sales growth for DTC wineries. So any winery trying to grow their DTC sales should prioritize wine club initiatives if they haven’t already done so.”

Laura Larson, Founder of Virtual Vines DTC Sales & Marketing Services had this to say, “The DTC channel of the wine industry has a unique opportunity to capture, nurture and grow their direct consumer base since their products incent an emotional type of purchase. Building relationships by creating an inspirational or lifestyle based brand story and delivering it throughout the customer journey is easier to accomplish than many other Industries. Delivering memorable experiences at the winery, engaging in digital conversations through social media and interactive web-based applications present many opportunities to build relationships with customers that promote sales opportunities and grow customer brand loyalty. As more and more wineries are entering the DTC channel, they need to set themselves apart by implementing sales and marketing strategies that appeal to customers in a unique and more personal way. Customers want to be part of something special, and they want wineries to help them feel that way.”

Click here to read to full article. 


News Archive


AI Technology Boosts Winery Email Marketing Campaigns
02 May, 2018

Windsor, CA – May 2, 2018 – VinterActive LLC today announced their integration with its PreferencePro™ winery email marketing system and Persado’s AI-content generation system. 

The collaboration allows VinterActive clients to generate subject line content best predicted to boost performance and then review and deploy those subject lines directly within PreferencePro with only a few clicks.

“All email marketing systems are not created equal,” said Bryan St. Amant, CEO, VinterActive. “VinterActive and Persado share the philosophy that personalizing the customer experience is key. Combining Persado’s AI-powered technology to generate specific words and emotions that resonate with any given audience with VinterActive’s proven email automation platform will allow marketers to connect their customers with the wines they love, using the language that is most relevant to them. The result is increased engagement and increased ROI.”

Now available for any PreferencePro customer, Persado’s innovative software includes subject line generation, emotional analytics, brand customization and trend analysis fueled by AI to help wine marketers make the right decisions on the best language to use for their campaigns.

FREE TRIAL - Now available for only $15/mo!

Learn more about PreferencePro™

 


VinQuest 2018 U.S. Consumer Direct Wine Sales Report
17 April, 2018

BENCHMARKS & BEST PRACTICES FOR DTC WINE SALES

Windsor, CA – April 2018 – U.S. wineries are poised to grow their consumer direct wine sales to record levels in 2018, according to the latest VinQuest wine industry research released by VinterActive LLC. 

Based on a survey of 226 wineries from 19 U.S. states, the VinQuest 2018 U.S. Consumer Direct Wine Sales Report shows that direct-to-consumer (DTC) sales are responsible for the majority of revenue generated by most U.S. wineries and continue to grow at a double-digit pace in 2018.

Key findings of this year’s research reveal:

  • U.S. DTC Sales Growth Average in 2018: 12%
  • Wine Club share of 2018 DTC Sales: 34%
  • Tasting Room share of 2018 DTC Sales: 31%
  • Ecommerce share of 2018 DTC Sales: 11%
  • 2018 Forecast Wine Club Growth:  20%
  • 2018 Forecast Tasting Room Growth: 14%
  • 2018 Forecast Ecommerce Growth Rate: 18%

"With more revenue and faster growth than tasting rooms, we're seeing the advent of a new age in DTC wine sales -- the wine club era.  By focusing on a customer experience that extends beyond the tasting room, growth-oriented wineries have discovered new opportunities to expand their wine sales in 2018," according to VinterActive CEO, Bryan St. Amant.

Click here to read the full report


LAST CHANCE - FREE 2018 DTC Sales Report - Deadline is Jan 31st
30 January, 2018

 

2018 DTC Benchmarks & Best Practices
U.S. Consumer Direct Wine Industry Survey
Free $149 Report -- Deadline is January 31st

 

Dear Wine Industry Colleague,

On behalf of VinterActive LLC and Wine Industry Network, I'm writing to invite your participation in VinQuest 2018 - the U.S. wine industry's annual survey of consumer direct sales trends.

Your interest and the involvement of hundreds of wineries just like yours has helped make VinQuest one of the largest and most widely used sources of consumer direct sales information in the U.S. wine industry.
 
Now in its eleventh year, VinQuest is the only research to measure tasting room, wine club, and online direct sales at a national level and identify the best practices reported by top performing wineries of every size. 

Once again this year, we're offering a free copy of our research results -- retail value $149 -- to all U.S. wineries that complete this confidential survey by January 31, 2018. We're also providing free research results, including regional analysis, to all participating winery associations.

Please forward this invitation to other wineries in your region to maximize the value of your free report.

Your participation in this research benefits the entire wine industry and is greatly appreciated by all the wineries, associations and industry leaders who use its results each year.

However you use the VinQuest 2018 survey results, we hope this research will stimulate your thoughts and help your winery perform at its very best next year!

Best regards,

Bryan St. Amant
Founder & CEO
VinterActive LLC
www.vinteractive.com
 


Tactics Associated with DTC Success
03 January, 2018

Direct to Consumer sales continues to be wineries’ most profitable revenue channel and in many cases, the only channel. However, developing a strategy that optimize sales, customer acquisition, and retention can be difficult without a solid dataset to benchmark performance against.

Now in its 11th year, VinQuest research conducted by wine industry advisors VinterActive LLC in partnership with Wine Industry Network and leading winery associations across the country, collects and analyses key DTC performance data to provide valuable insight into consumer direct wine sales trends.

Wineries that participate in the survey receive:

  • Detailed DTC sales results from every winery size and U.S. region.
  • Best practices reported for tasting room, wine club, and e-commerce.
  • Proprietary 2018 forecasts for tasting room, wine club, and e-commerce.

“Our ability to provide detailed analysis of survey responses is crucial to wineries looking to better understand their direct to consumer channel,” says Bryan St. Amant, Founder & CEO, VinterActive LLC. “These results help wineries improve their sales, customer service strategies, and ultimately their businesses.”

The current VinQuest survey runs through January 31, 2018, and all U.S. wineries that complete this confidential survey by the deadline will receive a free copy of the research results – $149 retail value.

Unique in scope, VinQuest is the only research to measure tasting room, wine club, and online direct sales at a national level and identify the best sales and marketing practices reported by top performing DTC wineries across the country.

“While correlation is not causation, tactics associated with success offer valuable insight for wineries seeking to grow their DTC sales. In the past our surveys have revealed three to five things that the top performing wineries were doing to differentiate and market themselves,” says St. Amant.

Employing these best practices can yield significant benefits with the last VinQuest report showing that the strategies developed by top performing wineries resulted in 50% higher than average growth of their DTC sales.

VinterActive and Wine Industry Network invite all U.S. wineries to complete the 30-question confidential survey and receive a free copy of the research summary including 12 pages of results with over 30 supporting chart and graphs including:

  • DTC sales growth averages for 2017
  • Wine club average share of 2017 DTC sales
  • Tasting room share of 2017 DTC sales
  • Ecommerce share of 2017 DTC sales
  • DTC revenue share for 2017
  • Breakout data for wineries by size
  • Tasting room sales per visitor
  • And much more…

Your participation in this research benefits the entire wine industry and is greatly appreciated by all the wineries, associations and industry leaders who use its results each year. Winery associations promoting the project with their members receive the research summary along with a special regional summary. (NB. the more wineries that participate from a region obviously results in better data to compare the region).

Take the Survey


VinQuest 2018 - U.S. DTC Wine Sales Trends
13 December, 2017

Now in its 11th year, VinQuest research is conducted by wine industry advisors VinterActive LLC in partnership with Wine Industry Network and leading winery associations across the country to provide valuable insight into consumer direct wine sales trends.
 
Unique in scope, VinQuest is the only research to measure tasting roomwine club, and online direct sales at a national level and identify the best sales and marketing practices reported by top performing DTC wineries across the country.

Your interest and the involvement of hundreds of wineries just like yours has made VinQuest one of the largest and most widely used sources of consumer direct sales information in the U.S. wine industry. 
 
Once again this year, we're offering a free copy of our research results -- retail value $149 -- to all U.S. wineries that complete this confidential survey by December 31, 2017.

Your participation in this research benefits the entire wine industry and is greatly appreciated by all the wineries, associations and industry leaders who use its results each year.
 

North Bay WIldfires: Need a Workspace?
11 October, 2017

Vinteractive is safe at this time and is offering help to those in need. For the moment we also have a corner of our small Windsor office that could provide a temporary workspace for someone in need. Please contact us if we can help. 


Wine Club Kiosk Module now in SecureWineShop™
04 October, 2017

VinterActive is happy to announce immediate availability of an all-new Wine Club Kiosk module now included at no extra cost in SecureWineShop™ all-in-one wine sales software.

SecureWineShop’s Wine Club Kioskturns any connected device – tablet, laptop or desktop computer – into a dedicated sales station that makes joining your wine club easier and faster than ever.

With just one click, customers will be entering shipping & payment information on a simple one-page signup form.  And after confirming each new member, the Wine Club Kiosk automatically refreshes to help your next customer.

In addition to helping customers join your club, the Wine Club Kiosk is so fast your sales staff will want to use it too.

Visit our website for complete details

Call today to schedule a free demonstration! 1-888-583-WINE

SecureWineShop Wine Club Kiosk


VinQuest 2017 - U.S. East Coast DTC Wine Sales Report
28 June, 2017

Benchmarks & Best Practices for DTC Wine Sales

Windsor, CA – June 2017– U.S. East Coast wineries face significantly different challenges and opportunities for consumer direct wine sales growth compared to their West Coast counterparts, according to the latest VinQuest 2017 wine industry research just released by VinterActive LLC.

READ THE FULL PRESS RELEASE WITH EXCERPTS FROM THE REPORT HERE

Based on a survey of 90 wineries from 19 U.S. states, the VinQuest 2017 U.S. East Coast Consumer Direct Wine Sale Report shows that direct-to-consumer (DTC) sales was responsible for the majority of revenue generated by U.S. East Coast Wineries and continues to grow at a double-digit pace in 2017.

Key findings of this year’s research reveal:

  • U.S. East Coast DTC Sales Growth Average in 2017: 10%
  • Tasting Room share of 2017 East Coast DTC Sales: 68%
  • Wine Club share of 2017 East Coast DTC Sales: 15%
  • Ecommerce share of 2017 East Coast DTC Sales: 5%
  • DTC share at East Coast wineries < 1K cases/yr: 81%
  • DTC share at East Coast wineries 1-4K cases/yr: 86%
  • DTC share at East Coast wineries 4-10K cases/yr: 70%
  • DTC share at East Coast wineries > 10K cases/yr: 51%

This year’s report features an exclusive new DTC Sales Performance Indexthat identifies best practices by rating 32 DTC sales and marketing tactics according to their relative impact on East Coast tasting room, wine club and online sales growth.

"With more tasting room visitors but significantly lower pricing than other wine regions, U.S. East Coast wineries have different challenges and opportunities than their West Coast colleagues," according to VinterActive CEO, Bryan St. Amant.

VinQuest results show the region’s top performers in 2017 are growing DTC revenue by leveraging abundant traffic with higher priced products, personalized service and a customer experience that extends beyond the tasting room.

A 13-page research summary – including a detailed comparison of tasting room, wine club and online sales results at wineries of all sizes – was distributed to survey participants and is available to purchase here.

The 75-page VinQuest 2017 U.S. East Coast Consumer Direct Wine Sales Report provides details responses to all survey questions and proprietary performance analysis by winery size and region – including detailed averages for New York, Virginia, Maryland and Pennsylvania wineries.  The complete report is available for purchase here.

About VinQuest 2017
The VinQuest 2017 online survey was conducted by VinterActive LLCin partnership with the Wine Industry Network from April 10 through May 15, 2017 in an effort to better understand the unique dynamics of U.S. East Coast DTC wine sales.

Now in its tenth year, VinQuest research has produced one of the largest and most widely used sources of consumer direct sales data in the U.S. wine industry.

Participating winery associations include: New York Wine & Grape Foundation, Finger Lakes Wine Alliance, Garden State Wine Growers, Virginia Wineries Association, Maryland Wineries Association and Wine America.  Initial guidance and support was provided by the U.S. Federal Trade Commission.


DTC Wine Industry Research Report - 63 pages - Available Now
19 April, 2017

VinQuest 2016 Cover PageDetailed wine sales benchmarks and best practices from top-performing wineries nationwide are showcased in our latest VinQuest 2016 Consumer Direct Wine Sales Report.

Now in its ninth year, VinQuest research has produced one of the largest and most widely used sources of consumer direct sales data in the U.S. wine industry. 

This year’s VinQuest research offers a detailed comparison of tasting room, wine club and online sales at wineries of all sizes from 10 U.S. states. DTC technology trends were identified along with barriers to success.

The 63-page VinQuest™ 2016 Consumer Direct Wine Sales Report provides detailed responses to all survey questions and proprietary performance analysis by price-point, region and winery size – including detailed regional averages for Napa Valley and Sonoma County wineries – at a cost of $995.

Click here to order

TABLE OF CONTENTS
Executive Summary

 Research Methodology
 
Summary of Key Findings
DTC Channel Performance
Wine Club Performance
Tasting Room Performance
Ecommerce Performance
DTC Technology Use
 
Detailed Survey Results
Winery Production Volume
Winery Distribution by State
Sales Channels Used
Percent Direct to Consumers
Average Direct Pricing
Consumer Direct Sales Growth
DTC Wine Sales Methods
DTC Channel Sales Mix
Satisfaction with DTC Technology
DTC Technology Upgrades
 
Tasting Room Visitor Count
Tasting Room Sales Growth
Tasting Room Technology Use
Tasting Room Technology Integration
Barriers to Tasting Room Sales Growth
 
Wine Club Membership
Wine Club Sales Growth
Wine Club Technology Use
Barriers to Wine Club Sales Growth
 
Ecommerce Sales Growth
Sources of Ecommerce Sales
PCI Compliance
Ecommerce Technology Use
 
Performance Benchmarks
Total DTC Wine Sales
DTC Wine Sales GRowth
DTC Channel Sales Mix
Wine Club Sales & Growth
Wine Club Membership
Tasting Room Sales
Tasting Room Visitors
Ecommerce Sales
Sources of Ecommerce Sales
 
Best Practices
Channel Sales Mix
DTC Product Pricing
Wine Club Technology
Tasting Room Technology
Ecommerce Technology
 
Regional Comparisons - Key Performance Metrics
 
VinQuest 2016 Survey Questions
 
Conclusions: Insights & Action
 
 
ABOUT VINQUEST 2016
The VinQuest™ 2016 online survey was conducted by VinterActive LLC with support from leading winery associations in an effort to better understand the size and dynamics of the consumer direct wine sales channel.

Participating winery associations include: Napa Valley Vintners, Sonoma County Wine Road, Walla Walla Valley Wine Alliance, Paso Robles Wine Country Alliance, Temecula Valley Wine Growers and Lake County Winery Association. Initial guidance and support was provided by Wine America and the U.S. Federal Trade Commission.

Click here to order


SecureWineShop™ - New Ecommerce Tools Boost Online Sales 10%- 20%
07 March, 2017

SecureWineShop™
NEW Ecommerce PowerBoost Increases Online Sales 10%-20%

Now you can turbocharge your SecureWineShop™ with three premium features designed to boost your online wine sales 10% to 20% or more. Our optional Ecommerce PowerBoost includes:

Abandoned Cart Reminder

Shopping cart recovery rate 10-20%Industry sources report more than two-thirds of online shoppers add products to their shopping cart but fail to complete their purchase. 

Fortunately, many of these abandoned carts and the sales they represent can be recovered by simply contacting the customer and asking if they wish to complete their purchase. 

Marketers successfully employing these tactics report recovery rates of 10% to 20%...sales that would have otherwise been lost without an effective method for abandoned cart recovery.

SecureWineShop’s powerful new Abandoned Cart Remindermodule gives you all the tools you need to identify abandoned carts, automatically contact their owners with any message you choose, and track the results of your efforts.

LEARN MORE

Loyalty programCustomer Rewards Program

Returning customers spend more money and generate more profit than one-time buyers, that’s why national brands from Starbucks to Amazon have adopted customer rewards programs to recognize and encourage customer loyalty.

Wildly popular with consumers, industry sources report that customer rewards programs increase overall revenue by 5%-10% and increase both order size and order frequency by 5%-20%.  Additional benefits include standing out versus the competition and the positive word of mouth generated by customers in your rewards program.

SecureWineShop’s flexible Customer Rewards Program give you the ability to award points for purchases online or in-store, then give your customers the option to redeem their points for discounts, special products, exclusive events or gift certificates.

LEARN MORE

Facebook CommerceFacebook Commerce

Many wineries maintain thriving Facebook pages with active communities of loyal customers.  Now you can make it easier than ever for your winery’s Facebook fans to buy their favorite wine with SecureWineShop’s exclusive Facebook Commerce Module.

Benefits include more online wine sales, a stronger Facebook community and better ROI for your social media spending.

LEARN MORE

For more information...

Visit www.vinteractive.com or call 1-888-583-9463

Red button to schedule a demonstration of SecureWineShop


SecureWineShop™ - Added Features & New Low Price in 2017
11 January, 2017

All-in-one wine sales software features new customer loyalty program and lower pricing

Windsor, CA – January 11, 2017 – Consumer direct wine marketing leader VinterActive LLC today announced the first in a series of new features planned for its flagship SecureWineShop™ software in 2017.

New lower pricing was also announced with SecureWineShop™ now available for $995 setup and $199/mo, making it the industry’s most affordable all-in-one wine sales solution.

“We think even the smallest and budget-conscious wineries should be able to benefit from the latest wine sales technology, that’s why we’re lowering prices and adding more features than ever in 2017,” said VinterActive Founder and CEO, Bryan St. Amant.

Combining winery ecommerce, wine club software, tasting room POS, wholesale accounts and real-time compliance in a secure cloud-based solution, SecureWineShop is designed to help growing wineries sell more wine while reducing management costs.

SecureWineShop’s latest wine sales feature announced today is a built-in customer loyalty program which allows wineries to reward long-term customers with points for purchases that can be redeemed for special discounts, events and product offers.

“Research shows that exclusive personalized offers are one of the most effective techniques a winery can use to grow DTC sales.  That’s why we’re including this new feature at no extra charge for all SecureWineShop™ users,” said St. Amant.

Wine industry professional thinks about growing DTC wine sales with SecureWineShop

About SecureWineShop™
SecureWineShop fulfills VinterActive’s core mission of bringing powerful direct-to-consumer (DTC) wine marketing tools to the small and medium-sized wineries that can benefit most from their use.

Top 10 Features of SecureWineShop include:

1)      Mobile optimization adapts to desktops, laptops, tablets and smartphones with responsive design.

2)      PCI-DSS validation maximizes online customer data security and limits winery liability for security breach.

3)      Wine sales dashboard combines results from every sales channel in a single management overview.

4)      Personalized products and pricing can be offered to unlimited classes of customers – retail, wine club, wholesale and more.

5)      Complete wine club managementincluding bulk order processing, email notifications and Fast Track wine club signup form.

6)      Integrated mobile POS accepts cash or credit for tasting room and event sales.

7)      Built-in real-time compliance including state-by-state volume shipping limits, DOB collection and TaxCloud sales tax services.

8)      Works with any website including VinterActive’s new Squarespace™ winery websites.

9)      Shipping, compliance and accounting integration with UPS, FedEx, QuickBooks and 3rd party fulfillment/compliance vendors.

10)    Personalized customer supportprovided by experienced wine industry professionals.

 

For more information, winery owners and managers are invited to learn more at www.vinteractive.com and schedule a free demonstration of SecureWineShop™.

 

About VinterActive LLC

VinterActive LLC is a leader in the research and practice of consumer direct wine marketing. Founded in 2002, VinterActive’s team of direct marketing experts, wine sales advisors, and ecommerce system engineers have identified and developed proprietary techniques for increasing tasting room, wine club and online sales that have proven effective for both large and small wineries seeking to maximize their share of the consumer direct sales channel.  VinterActive’s wine industry innovations include PreferencePro™ email marketing, SecureWineShop™ ecommerce, the VinQuest Consumer Direct Wine Sales Report and SecureWineShop™ all-in-one wine sales software.

VinterActive, SecureWineShop, PreferencePro and VinQuest are trademarks of VinterActive LLC.  All other trademarks are the property of their respective holders.

 

###

 

Contact:

VinterActive LLC

9940 Starr Road

Suite #130

Windsor, CA  95492

(707) 836-7295

http://www.vinteractive.com


VinQuest DTC Wine Sales Seminar - Friday Dec 16th - Healdsburg CA
14 December, 2016

VinterActive LLC (www.vinteractive.com)  in conjunction with Wine Road Northern Sonoma County (www.wineroad.com) will present a 1-hour seminar this Friday December 16th to share the benchmarks and best practices revealed in this year's VinQuest 2016 Consumer Direct Wine Sales Report.

DTC Sales Results from VinQuest 2016 Consumer Direct Wine Sales Report

VinQuest research director and VinterActive CEO, Bryan St. Amant, will share DTC sales results and key industry averages for tasting room, wine club and ecommerce as reported by 224 U.S. wineries of every size. 

Common barriers to DTC sales will be examined and seminar attendees will participate in a crowd-sourcing session to address the #1 obstacle to DTC sales growth. 

Data from the VinQuest report will also be used to identify the best practices employed by tasting room, wine club and ecommerce managers at today's top-performing DTC wineries. 

As a bonus, all attendees will have the opportunity to receive a free copy of the VinQuest 2016 Consumer Direct Research Summary.

This event is FREE and registration is open to members of the Wine Road association who RSVP by calling 707-433-4335.

About VinQuest 2016
The VinQuest™ 2016 online survey was conducted by VinterActive LLC with support from leading winery associations in an effort to better understand the size and dynamics of the consumer direct wine sales channel. Now in its ninth year, VinQuest research has produced one of the largest and most widely used sources of consumer direct sales data in the U.S. wine industry.

Participating winery associations include: Napa Valley Vintners, Sonoma County Wine Road, Walla Walla Valley Wine Alliance, Paso Robles Wine Country Alliance, Temecula Valley Wine Growers and Lake County Winery Association. Initial guidance and support was provided by Wine America and the U.S. Federal Trade Commission.

More information about this year's VinQuest wine marketing report is available at http://vinteractive.com/index.php/vinquest-2016


Now Available - VinQuest 2016 Consumer Direct Wine Sales Report
15 November, 2016

Windsor, CA –Consumer direct sales through tasting rooms, wine clubs and ecommerce continue to fuel the growth of thousands of small and mid-sized wineries in 2016, according to the latest VinQuest 2016 wine industry research just released by VinterActive LLC.

Based on their VinQuest™ 2016 survey of 224 U.S. wineries, VinterActive reports direct-to-consumer (DTC) sales continued to grow at a double-digit pace in 2016 and was responsible for the majority of revenue generated by U.S. wineries producing fewer than 10K cases/yr.

Key findings of this year’s research reveal:

  • DTC Sales Growth Average in 2016: 11%
  • Wine Club share of 2016 DTC Sales: 39%
  • Tasting Room share of 2016 DTC Sales: 33%
  • Ecommerce share of 2016 DTC Sales: 12%
  • DTC share at wineries making under 4K cases/yr: 69%
  • DTC share at wineries making 4-10K cases/yr: 57%
  • DTC share at wineries making 10-42K cases/yr: 42%
  • DTC share at wineries making over 42K cases/yr: 23%

By correlating DTC sales growth with channel marketing practices, this year’s VinQuest report shows top-performing wineries in 2016 profited by targeting high-end consumers with limited-availability premium-priced wines and personalized customer service.

“Private allocations, members-only products, customized wine club shipments and mobile optimized commerce were all winning strategies for DTC wineries in 2016,” according to VinterActive CEO, Bryan St. Amant.

This year’s Vinquest research offers a detailed comparison of tasting room, wine club and online sales at wineries of all sizes from 10 U.S. states. DTC technology trends were identified along with barriers to success.

CLICK FOR MORE INFORMATION INCLUDING EXCERPTS FROM THE VINQUEST 2016 REPORT

 

Pricing starts at $1000 set-up and $199/mo for VinterActive's SecureWineShop™ all-in-one wine sales software.

COMPETITIVE TRADE-IN OFFER NOW AVAILABLE - CALL FOR DETAILS

Purple "call us" logo with phone number 888-583-9463