Social Connect is the only Social Media Monitoring platform that has an intense focus on the wine industry, allowing you access to millions of conversations and consumers that are currently talking about your wines. Unlike other social media monitoring tools you may be familiar with, our tools recognize the full context of true wine conversations and their impact as a wine consumer. We take in over 1 million wine conversations a day and actively analyze:
All these conversations and customers are then presented to you in an easy-to-understand dashboard. Whether you produce 100's of cases or 100's of Thousands of cases we have a solution that will fit your business needs
Sign up for FREE here
Napa, CA – Balzac Communications has chosen VinTank for its social listening and social customer relationship management needs.
“We looked at a myriad of other solutions at all price points. VinTank not only offered the best in terms of features, but also had a thorough understanding of the wine industry,” said Michael Wangbickler, Balzac Senior Account Executive.
Balzac will now have deep access to analytics that will give them detailed information about their clients’ customers and conversations related to the brands they are managing, while measuring their successful interactions and media programs put into action.
”Having the visibility into my clients’ social conversations across millions of channels and millions of consumers was reason enough to select VinTank," Wangbickler said "But their recent release of SCRM features that allow us to manage our clients’ Facebook Fan Pages and append, organize and manage the customer information set them apart from any other solution available in the market today."
Most wineries and wine companies are convinced of the value of social media, but struggle to find ways to best manage, and leverage the influx of conversations that surround wine and their brands. Others, like Balzac, are now at the point of trying to identify their direct and indirect consumers in order to target their marketing and engagement efforts.
“It is an honor to be selected to help Balzac manage social media and social customers for their winery customers,” says Paul Mabray, Chief Strategy Officer of VinTank. “We plan to keep enhancing our platform to even better serve the wine industry and professional firms like Balzac.”
Wineries, wine companies, PR agencies and more can sign up for free accounts to VinTank’s social listening platform as well as upgrade their accounts to access these same customer and management features at http://vintank.com/our-software
VinTank’s Social Connect is now focused on the things we see as the most important functions of social today for wineries: brand conversations and customers. We just made the biggest upgrade to our software ever. This one was filled with years of understanding how you use it (or don’t) and where we see the future of social media and the wine industry going.
Brand Conversations: It is our mantra that no matter what you do in the social arena, you NEED to know if someone is talking about your brand (good, bad, indifferent). This is the most essential aspect you can be doing with Social Media. It is your choice how you want to deal with those conversations (Customer Service, Customer Acquisition/Retention, PR, Sales, Biz Dev, etc). However, if you don’t hear them, you can’t respond. In our recent release we highlight the conversations about YOUR brand and report to you on those key dialogues differently from your other monitoring.
So what does our software do for you? Here is a simple metaphor: we are the digital answering machine for your brand. We take in all the conversations from six categories:
What do we do with these? We digest and sort more than a million conversations about wine per day and present them to you in one single dashboard for you to understand, engage, and report. Like I said, your digital answering machine. It is then your choice if and how you want to respond to people talking about your wines.
Want to learn more? Contact us at (800) 605-8265.
We meant to get this gigantic presentation* out on our two year anniversary of being in business. It is a combination of the things we are most proud of contributing to the wine industry from VinTank, a few projects we are very excited about, and predictions about wine and tech in 2011. Enjoy and please share. We are really looking forward to hearing your comments.
*apologies about the giant size of the file – we just like images so much . . .
There are 3 levels of the Social Connect software system:
Basic Account - FREE
The basic account is intended for all wineries and wine companies that are in the listening stage. We offer deep social listening for your brand(s) with introductory levels of engagement, customer insights, analytics and reporting. Some of the features include:
Social Monitoring -
Completely take control of the conversations and customers through the media channels that you own including, Facebook, Twitter, Foursquare, Instagram and more. Never before have you been able to gain access to so much information about your social customers as well as finally save and manage your time by not having to log in to multiple social networks, platforms or other software programs.
The SCRM Lite plan contains all of the rich features and listening capabilities that is offered in the basic version of the Social Connect software. However there are key advanced features that our winery partners have been asking to have developed to enhance the experience and software capabilities. Some of these features include:
The cost of the SCRM Lite program is $35 per month (billed annually) for each brand that you represent. To gain access to all of these great Facebook and customer features you can sign up for a basic account and then upgrade to these features.
SCRM - Pro (coming soon)
Integrate your e-commerce, club, tasting room, e-mail customers into the software allowing you to see how many times your club members are talking about you, customer ROI, Lifetime customer values, and more.
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