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CONTACT INFO

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Address

1700 Soscol Ave. Ste. 3
Napa
CA, 94559
United States
Phone
707-253-7400
Fax
Primary
Holly Fisher

Know More. Sell More.

vinSUITE is comprehensive, modern technology that’s easy to use, designed specifically for direct-to-consumer wine businesses. From the tasting room to home delivery, we've thought of everything... including the best wine club management tools on the market. vinSUITEis comprehensive enough for large enterprises, but affordable enough for the little guys.

Software Overview


Website & eCommerce

A great website is more than just a pretty face—it’s about conversions. vinSUITE tracks your shopper’s behavior and provides real-time reporting so that you know more about your customer’s purchasing behavior so that you can sell them more wine.

Your business is unlike any other, and your website should be too. vinSUITE provides the tools you need to set up a fully customized online shop, designed to convert sales:

  • Responsive designs for your mobile and tablet shoppers
  • Easy to update and manage on your own
  • PCI Compliant
  • Flexible shipping features, including ShipCompliant Integration

The vinSUITE team understands that you’re busy. Which is why the vinSUITE admin panel is so easy to navigate that you could do it with your eyes closed. 

  • Quickly make website updates without needing a designer or programmer
  • Access your dashboard from any computer or tablet
  • Set up discounts or promotions with a click of a button
  • Easily manage taxes and shipping.

Detailed reporting helps you understand what your customers are buying—and when—so that you can convert more visitors into buyers.  It’s about more than just seeing your sales numbers in real time—it’s about actionable data with the power behind it to affect your bottom line. It’s about knowing more… and selling more.

 

CRM & Marketing

Connecting with your customers is easier than ever. vinSUITE CRM captures in-depth customer data, and makes it easy to communicate, build repeat business and measure results. vinSUITE CRM is designed to help you know more about your customers so that you can sell more wine.

Keep track of your customers from website visits, to the tasting room, to home delivery. vinSUITE collects aggregated data to give you a 360-degree view of each and every customer.

  • Easily build robust and detailed customer profiles
  • Categorize or group your customers to create segmented marketing lists
  • Track purchases so that you know what your customer loves most (and doesn’t)

With just a few clicks, you can send customized marketing emails to the right people at the right time. Built-in marketing tools make it easy to connect with your customers and provide them with valuable information that they’re more likely to read.

 

Wine Club

Running a wine club doesn’t have to be a pain in the neck. vinSUITE’s wine club software was developed by former wine club managers to solve your biggest problems and make wine clubs highly profitable. Automation and processing tools reduce the total time you spend on orders from hours to minutes.

vinSUITE’s wine club is flexible and customizable, so it’s easy to grow your business with club memberships, no matter how big or small you are.

  • Create & process orders for multiple clubs at once
  • Apply discounts quickly and easily
  • Easily track orders & generate detailed reports
  • Fulfillment process automation
  • Shipping integration
  • Personalized wine club marketing
  • Cloud-based platform so that you can access your club from anywhere in the world, day or night

Know more about wine club management to develop a highly effective—and profitable—club so that you can sell more wine.

 

Point of Sale

The tasting room experience is more than just a transaction. vinSUITE’s point of sale solutions make it easy to interact with your customers so that you can get to know each of them. Flexible and portable hardware options allow you to tailor the POS experience to fit your winery’s needs.

  • Touchscreen & tablet hardware options
  • Choose from cloud-based, server-based or hybrid solutions
  • Out-of-the-box integration with any accounting system
  • Detailed customer data, including purchase history
  • On-the-spot wine club registration

vinSUITE offers point of sales solutions that are not only easy to use, but easy to manage as well. Customized settings, processes and reporting put you in the driver’s seat, allowing you to focus on customers instead of your staff.

  • Customizable user permissions
  • Comprehensive, detailed reporting
  • Built-in cashier prompts
  • Real-time compliance checks
  • Secure payment processing, including EMV compatibility
Domaine Chandon Testimonial
Domaine Chandon Testimonial
Domaine Chandon VinSuite Testimonial
vinSUITE Presents: The Customer Journey, Featuring Matt Wood

vinSUITE Presents:

The Customer Journey, Featuring Matt Wood 

Understanding the customer journey and what it means for your winery will help you grow and achieve your business goals. This spring, vinSUITE will be hitting the road, bringing you an exclusive educational series with Keynote, Matt Wood. 

We’ll be gathering at wineries across America for a two-hour session, exploiting insider secrets to growing your wine business. During this presentation, you’ll learn how to answer the following questions:

  1. What is the customer journey?
  2. What does it look like for my winery?
  3. How can I measure it to improve effectiveness?
  4. How does it add to my bottom line?
  5. What tools do I need?

You'll also hear from the vinSUITE team about how the right technology can fit in to every step of the customer journey–and you'll have the opportunity to get a demonstration of vinSUITE, if you'd like.

This seminar will give you an inside look into how you can see immediate growth in your wine business will provide you with actionable information that you can apply to your business right away. Each session is by invitation only, so please be sure to sign up by clicking on the session in your region.

Click here for dates and details!


News Archive


Free Tickets for Unified!
19 January, 2017

Stop by our booth at Unified next week to learn about three very important reasons to make the switch this year! We'll be giving demos, answering questions and spilling secrets about what's to come!

1. Seriously fast club processing will now run your club in minutes instead of hours

2. New user permissions/roles that will change the way you run your business

3. Better than ever reporting features that will truly help you increase sales

Oh, hey! Need a free ticket? Click here.


Recover More Sales This Holiday Season With Abandoned Cart Recovery
14 December, 2016

The Average Online Shopper Abandons the Cart 70% of the Time.

Think about that. 70% of the time we get so close to buying that we actually put an item in our shopping cart... But, for some reason we don't complete the purchase.

What if you could get a percentage of those abandoners to come back and finish what they started?

You Can.

Through a careful tracking process and strategically timed email marketing, you could recover more than 15% of those lost sales. Automatically.

 

Find out how to add Abandoned Cart Recovery to your website!

Click here to learn more.

 


Wanna Know a Secret?
06 October, 2016

Secrets to a Successful Wine Club.


Managing your wine club doesn’t have to be such a pain in the neck. Learn how to leverage vinSUITE to make club management easier and more effective, including tips on how to gain more members, manage payments and increase sales.

Know More. Sell More.

Tuesday, October 11th

11:00 am - 11:30 am PDT



Thursday, October 27th

1:00 pm - 1:30 pm PDT

 

REGISTER NOW

 


The Truth About Cart Abandonment
16 September, 2016

A recent study performed by Free the Grapes! proved that 35.4% of your DTC sales occur during the last three months of the year. That’s likely not a surprise to you. It’s September, and you’re already seeing more and more sales pour in. But, are you seeing your lost sales opportunities?

Baskets of money are just sitting out there.

Currently, 77% of online shoppers abandoned items that they had placed in their shopping cart. That means, they saw something they liked, decided to buy it (even clicked the “add to cart” button) and then changed their mind before completing the purchase.

77 PERCENT. You are losing 77% of your online sales. 77 PERCENT!

Let’s think about that for a second…Do you know how much your monthly revenue would be if you increased it by 77%? Even if you were able to reclaim a small fraction of that revenue, it would make an impact on your bottom line, right? This is why it (literally) pays to invest in cart abandonment technology.

Why cart abandonment happens.

Before we talk about how to do that, let’s discuss how this happens in the first place. Business Insider’s 2014 study highlights the top reasons that people abandon their shopping carts. Here are the top 6 things folks said:

58% - Shipping costs made the total purchase more than expected

57% - I was not ready to purchase but wanted to get an idea of the total cost with shipping for comparison against other sites

55% - I was not ready to purchase, wanted to save the cart for later

50% - My order value wasn’t large enough to qualify for free shipping

37% - Shipping & handling costs were listed too late during the checkout process

28% - The estimated shipping time was too long for the amount I wanted to pay

Especially in the DTC wine business where shipping is unavoidably expensive, it really does take a lot of work to overcome these objections. 

The Road to Recovery.

The first step to abandoned cart recovery is admitting you have a problem. It’s hard to believe that you're leaving 77% of your revenue just sitting out there in a basket, But, it's the truth. No matter how big or small your business is, or how great you think your website is, you’re leaving online sales on the table.

So, how do we solve this?

Relationships. Yep, you heard me. Relationships.

vinSUITE offers an Abandoned Cart Recovery solution that will help you nurture these lost sales and get your customers bought-in to the relationship you want to build with them. Ultimately, you’re building a better relationship with them so that they’ll come back and complete their purchase.

Crafting a series of well-timed, automated emails based on their shopping behavior is a key element to recovering these lost purchases. A great recovery campaign sends personalized messages, buying suggestions and sometimes even promotions or discounts. Ultimately, it’s about the touchpoints and keeping that purchase top of mind.

On average, vinSUITE customers have been able to recover 15 percent of those baskets full of money. Some recover more than 30 percent

You can learn more about how vinSUITE Abandoned Cart Recovery works here, or give us a call and we’ll give you a quick demo.

Learn More

 


vinSUITE Business Intelligence Has Arrived!
28 July, 2016


Business Intelligence for Wineries.

vinSUITE Business Intelligence was designed to give wineries everything they need to make important business decisions, fast. Get an extensive overview of your business, and then drill down to the data that matters most. Knowing more about what’s happening in your tasting room will help you sell more wine.

vinSUITE BI lets you combine data from vinSUITE POS to get the information you need. All of your data is pulled into your business intelligence dashboards—from real-time operations to monitoring your strategic initiatives.

KNOW MORE. SELL MORE. Ready to get started?


Turn More of Your Website Visits into Sales
13 July, 2016

A great website is about selling more wine. It's about turning shoppers into buyers. If your website isn't responsive, you are losing online business every day.

In this free eBook, you'll learn everything you need to know about having a responsive website, how it will impact your business and why your winery needs one.

You'll also learn:

  • How responsive sites differ from mobile sites
  • How to spend less time updating website content
  • Why responsive sites affect search rankings
  • When and how to get a responsive site


Free eBook!
29 June, 2016

Turn more of your website visits into sales.

A great website is about selling more wine. It's about turning shoppers into buyers. If your website isn't responsive, you are losing online business every day.

In this free eBook, you'll learn everything you need to know about having a responsive website, how it will impact your business and why your winery needs one.

You'll also learn:

  • How responsive sites differ from mobile sites
  • How to spend less time updating website content
  • Why responsive sites affect search rankings
  • When and how to get a responsive site


Is Your Discount Strategy Working?
07 June, 2016

In this 30-minute webinar you’ll learn awesome tips and ideas from industry veterans! We’ll cover things like when to mark down a product, and how much so that you can move products when you need to, while still making a profit.

Sign up for one of two sessions this month:

June 15th @ 11am

June 29th @ 1pm


See What All the Buzz is About
16 May, 2016

Attend a live webinar on Tuesday, May 24th!

vinSUITE is all about giving you more knowledge about your business and providing you with the tools to increase your wine sales. From the tasting room to home delivery, we've thought of everything.

In this zero-pressure, commitment-free webinar, you'll be guided through a live 30-minute demo so that you can see what exactly vinSUITE is and does.

Sign Up HERE.


A great website is more than just a pretty face.
25 April, 2016


A great website is about selling more wine. It's about turning shoppers into buyers––day or night, on any device.

blueprint by vinSUITE uses the best technology available, but tailored specifically for wine businesses. Whether you're looking to grow your wine club, rebuild your website, add a better shopping experience to your exisitng site, or simply sell more wine, blueprint is for you.

Click here to learn more.


Best Wine Industry Suppliers of 2016
07 March, 2016

 

 

We are so excited that you voted for vinSUITE as the best software supplier for 2016! We are honored to have received this award for the third year in a row, and so grateful for all our wonderful supporters!  Thank you for voting for us!


eWinery & NVPOS Are Now vinSUITE
29 January, 2016

Winery & Napa Valley POS are now vinSUITE.

We're excited to start the year with a new name, and to bring you a product that's better than ever!
 
If you're an existing customer, nothing about how you operate your business will change–this transition is about how we operate our business. Your customer service and technical support teams will still be the same smiling faces you're used to, they'll just be answering the phone a little differently.
 
While our "go-forward" product is vinSUITE, we will continue to support all of our legacy brands as long as you need us to.

vinsuite_perfect_blend1.jpg
 
So, What is vinSUITE? 
 
By now, you've probably heard at least a mention of vinSUITE. We're taking all of the best things about all of our products and bottling them into one delicious, perfect blend. vinSUITE is the next generation of business tools designed to help youknow more about your business and sell morewine.
 
But don't worry, if you love WineWareWineWebor NVPOS you can stay put as long as you like.
 
And, if you're using eWinery you can already click over to vinSUITE from your admin panel to check it out! If you'd like to know more information about the transition, join us next week for a vinSUITE webinar hosted by vinSUITE product manager, Jacki Wood.
 
SIGN UP
 

Shine Bright! Holiday Marketing for Your Winery
16 November, 2015

Holiday marketing for your winery

It's hard to believe, but mid-November is already here--whether we're ready for it or not.  Have you figured out how you're going to maximize sales this holiday season? vinSUITE has some great marketing tools built in that will help you shine bright this holiday season! Here are a few tips on how to take advantage of these features to develop effective holiday marketing for your winery. Learn More


WEBINAR: INTRO TO vinSUITE-Tuesday, November 17th, 2015 • 10:30am - 11:30am PST
09 November, 2015

Been wondering what all the buzz is about?  

 
WEBINAR: INTRO TO vinSUITE
Tuesday, November 17th, 2015   •   10:30am - 11:30am PST
 

Granbury Wine Solutions brings you the most comprehensive, easy-to-use software in a single solution! You've heard a lot of chatter about this new product, and you can finally see for yourself what all the buzz is about.

Sign up for this exciting webinar to join us for a live demo and Q&A. Our vinSUITE pros will walk you through everything the software has to offer and answer any questions you have.

The sooner you know more, the sooner you will sell more!

 

Register Here! 


What is EMV - Webinar Thursday October 29th, 2015 • 10:30am-11:30am PST
29 October, 2015

EMV_Webinar_Header

EMV: The Future of Winery Payment Security

Thursday, October 29th, 2015   •   10:30am-11:30am PST
 

 

EMV... NFC... P2P... tokenization... chipcards... Holy moly! There are a lot of buzzwords being tossed around lately, and it's getting confusing!

But, don't worry--we're on it! We've been keeping track of everything you need to know and have teamed up with our friends at OpenEdge to provide an hour-long session to cover every acronym you need to have in your vocabulary.

Sign up now to reserve your spot!

REGISTER NOW

 


WEBINAR: INTRO TO vinSUITE-Wednesday, October 21st, 10:30am
26 October, 2015

EMV_Webinar_Header

EMV: The Future of Winery Payment Security

Wednesday, October 29th, 2015   •   10:30am-11:30am PST
 

 

EMV... NFC... P2P... tokenization... chipcards... Holy moly! There are a lot of buzzwords being tossed around lately, and it's getting confusing!

But, don't worry--we're on it! We've been keeping track of everything you need to know and have teamed up with our friends at OpenEdge to provide an hour-long session to cover every acronym you need to have in your vocabulary.

Sign up now to reserve your spot!

REGISTER NOW

 


A Tasting Room Manager’s Guide to EMV
01 September, 2015

If you process credit cards in your winery or tasting room, you’re probably starting to hear about new payment technology and the upcoming EMV Liability shift. Also called “Chip-and-Signature,” EMV is quickly becoming the global standard for secure credit card payments as these cards contain an embedded chip that protects cardholder information from becoming vulnerable to fraud. As credit card companies push US merchants to adopt EMV technology, you can expect to see a few changes that affect your business. The good news is there’s no need to panic as long as you know the facts so you can make the best decision for your business.

What is EMV?

EMV is a chip technology used globally in place of magnetic stripe. EMV chip technology helps reduce card fraud in a face-to-face, card-present environment by creating a unique transaction code each time it is used. It enables safer and smarter transactions across contact and contactless channels. EMV was conceived by EuroPay, MasterCard and Visa (EMV). This group includes representatives from all major world brands (American Express, Discover, JCB, UnionPay) and comprises the governing body referred to as EMVCo.

Read More


The Future of Winery Payments & Security: Lunch & Learn Event
01 September, 2015

 

If you process credit cards in your winery, you’re probably starting to hear about new payment technology and the upcoming EMV Liability shift. Also called “Chip-and-PIN,” EMV is quickly becoming the global standard for secure credit card payments as these cards contain an embedded chip that protects cardholder information from becoming vulnerable to fraud.
 

As credit card companies push US merchants to adopt EMV technology, you can expect to see a few changes that affect your business. The good news is there’s no need to panic as long as you start planning now and you're prepared
 

Join us to learn what you can do to protect your winery and your customer data with the latest in security features. Get all the facts about how EMV payments affect your business and learn how you can grow your top line revenue by reducing credit card declines while increasing security. 

September 16th, 2015, 10:30am - 1:00pm - At Chandon Winery 

REGISTER NOW


DEADLINE APPROACHING - What the EMV Liability Shift Means for Your Winery
14 July, 2015

If you process credit cards in your winery, you’re probably starting to hear about new payment technology and the upcoming EMV Liability shift. Also called “Chip-and-PIN,” EMV is quickly becoming the global standard for secure credit card payments as these cards contain an embedded chip that protects cardholder information from becoming vulnerable to fraud.

winery credit card processingAs credit card companies push US merchants to adopt EMV technology, you can expect to see a few changes that affect your business. The good news is there’s no need to panic as long as you start planning now and you're prepared. Here’s what you can expect:

The EMV Liability Shift

In October of 2015, the liability for fraudulent transactions will move from credit card issuers to merchants (that's you!) if an EMV card is presented for payment at the merchant and it is swiped or entered manually and the transaction is fraudulent. In this scenario the merchant would be liable for the fraud, not the issuer. The merchant could potentially be presented with fines from the credit card companies. Simply put, your restaurant becomes responsible for fraudulent EMV transactions that occur in your business...NOT the credit card companies. 

Merchants should consider the following when or if they should implement  safeguards:

  • What is the total cost of implementation?
  • What is my current fraud chargeback liability, and does moving to EMV make sense in light of the potential impact to my business?
  • What other security solutions do I have in place to help with chargeback liability? 

It can be confusing trying to understand everything being tossed around regarding EMV (which protects against fraud) and PCI Compliance (which protects your data from being breached), but these are important factors that will affect your restaurant down the road. If you offer any sort of ecommerce channel, like online ordering, it's important to understand that being PCI Compliant won't protect you from fraud in these channels. Only EMV, which requires the credit card to be physically present at the time of the transaction, protects against fraud. 

We've Got you Covered!

While the liability shift can seem frightening, there’s no need to worry. Granbury Solutions has partnered with the industry’s leading payment processors to provide you with the most secure, modern winery credit card processing options. Granbury has invested time and resources to ensure that we have solutions in place to keep your business running as usual and we’ll have these new devices available for you in the coming months.

So what should you do in the meantime?

You don’t have to react immediately, but you should start planning today. If you’re not sure if your POS is up-to-date, consult your Granbury Wine Solutions Representative for a quick assessment to determine if your system is ready for the newest payment technology.

Be ready for EMV plus get modern, affordable processing with Free Decline Minimizer service when you switch!


3 Top Tips for Choosing your Winery eCommerce Tools
01 June, 2015

Choosing the technology you use to run your winery can be a daunting task. There's a lot of different options out there and it's easy to get overwhelmed by all your options. Often times that feeling of being overwhelmed by the plethora of tools available to you comes from saying "yes!" to everything that crosses your path without really thinking about how it will fit into your business. 

When it comes to eCommerce tools for wineries, there are a few main things to look for that will help you narrow the field. Firstly, focus on what the winery needs today, what will help them grow over time and what will ‘play nice’ with any other tools you are currently using. The bottom line is that you want to choose tools that are going to make your job easier today AND hat have the potential to grow with your business in the future. We've used our industry expertise to outline our top 3 tips to help you choose the right winery eCommerce tools for your business. (More)

 

The Next Generation of Wine Technology Growing Wine Sales
11 May, 2015

From the field to the tasting room, technological innovation is changing the landscape of every aspect of the wine industry. In 2015 we saw an uptick in wineries willing to incorporate technology, even out in the field. From vine monitoring sensors that monitor water levels in the crop to the new sensors for wine casks that measure the fermentation process in  real time, it seems there is no limit to what technology can do to give wineries a leg up on the competition. With DTC wine sales expected to raise 13% this year, it is no wonder wineries are taking such an aggressive stance to secure sales.

Wine TechnologyTasting Room Tech

Not surprisingly, the same holds true of technology in the tasting room. In the tasting room, tech is a critical component serving as the powerhouse behind a winery's sales, further driving technology in wine sales at an alarming pace. Software programs designed for DTC sales need to address emerging trends at wineries, including the evolving trend thrusting wineries toward a new hospitality model. More and more wineries are branching out to expand their offering to include a food experience in the tasting room. Offering food means the guest can stay longer and drink more (and thus buy more!) wine.

 

 READ MORE


Minimize Hassle and Wine Club Credit Declines
04 May, 2015

It happens. A big named retailer with a red logo experiences a credit card breach and suddently the majority of your credit cards decline when you process your next club shipment. Those projected sales are now gone unless you can reach the card holder and get the updated information. Managing these declined transactions can add hours or days to your work load. Calling the customer to get the updated card info it is also an opportunity for them to cancel their wine club membership, so wouldn't you want to circumvent these declines before they occur?  

decline-minimizer

What if you could avoid the card being declined andget the new updated information for the card automatically without ever disturbing your customer and giving them the opportunity to cancel?

Our payment partner, Open Edge, has a solution to automatically manage declined transactions called Decline Minimizer. 

When you operate a wine club, managing declined cards is critical to your success. If a scheduled transaction doesn’t occur due to expired our outdated card information, it means lost and delayed revenues, staff time dedicated to tracking down customers, and even greater fees.

The good news is that these are completely preventable problems and we’ve teamed up Open Edge to provide you with a solution. Decline Minimizer from Open Edge can keep your operation running by automatically updating expired and outdated card information.

See Decline Minimizer in Action

Save Time and Money

  • Card on file technology – To minimize your risk, OpenEdge will store your cardholder data in their secure Managed Payer Data Vault. Eliminate storing card numbers onsite!

  • Recurring Payments – Automate all of your future payments within vinSuite

  • Decline Minimizer – On a nightly basis, OpenEdge will automatically update lost, stolen, or expired cards stored in the data vault to ensure that your receive more approvals for your recurring payments.

     

Getting started is easy and can help your wine club operate more efficiently for both you and your customers. 

How much could you recover by using Decline Minimizer? Use our free ROI Calculator and find out!

Learn More 

 

If Your Winery's Website isn't Mobile Friendly, It's Time to Update!
21 April, 2015

If Your Winery's Website isn't Mobile Friendly

It's already challenging keeping up with your winery's digital marketing efforts. Between social media and your website, your online brand is a vital channel to reach clients and potential customers with its content and usability. A big piece of this digital puzzle are Google search rankings - that is, how your site shows up in search results when people are looking for wineries, tasting rooms, and DTC wine sales.

winery-websiteThis week Google is changing its search algorithm that wine and spirit brands and ecommerce retailers might find challenging if their websites are not mobile friendly. As of Tuesday, April 21, these changes will start to affect searches conducted on mobile tablets and smartphones. More specifically, companies that have more mobile-friendly websites will be ranked more favorably on Google's results pages. But what features are considered "mobile friendly" by Google?

 

READ MORE


Granbury Wine Solutions Launches vinSuite Beta Program
13 April, 2015

 

Granbury Wine Solutions, the leading technology provider to the wine industry, is pleased to announced the launch of their vinSuite’s Beta Program to select customers.  VinSuite is a comprehensive suite of direct-to-consumer wine sales technology that boasts a strong feature set, including a new more user friendly GUI, more advanced administrative controls and much more. vinSuite, which Granbury unveiled at the Unified Wine Symposium conference last January is the next generation of wine technology for the industry’s four leading wine brands that Granbury brought together earlier this year – eWinery Solutions, WineWare, and WineWeb and Vineyard-2-Door. Now available in Beta to Select customers, vinSuite is changing how Wineries manage hospitality. 

Built on the proven success of the eWinery Solutions eCommerce platform, vinSuite provides wineries with a complete suite of technology including e-commerce and website content management, wine club management and CRM, traditional and cloud-based tasting room point-of-sale, and mobile POS. The new vinSuite platform allows winery owners to access customer and transactional data from any mobile device.

“vinSuite is the result of years of combined wine technology experience and innovation,” explained Granbury CEO Tom Bronson, “and is the first phase of our overall vision for technology for wineries. We are thrilled to offer a seamless, end-to-end solution that will help our winery clients sell more wine.”

A well-known leader in the restaurant and specialty retail technology, Granbury Solutions first brought its hospitality expertise to the wine industry with the acquisition of WineWare Software in 2013. Seeking to round-out the company’s product offering for wineries to create a comprehensive solution, Granbury also brought together eWinery Solutions and WineWeb in 2014. This has enabled Granbury to create the most robust set of eCommerce and on-premise wine sales tools available.

vinSuite is available in subscription packages to meet the needs of any size winery – from 200 to millions of cases per year. vinSuite offers everything wineries need to manage and grow direct-to-consumer sales in one affordable bundle. Both existing customers and new clients are encouraged to reserve their space on the beta waitlist for vinSuite. Learn more at http://www.vinsuite.com.


eWinery Solutions voted "Best Wine Software Supplier" for Second Consecutive Year
16 March, 2015

eWinery Solutions voted “Best Wine Software Supplier” for Second Consecutive Year Napa, CA - Last week eWinery Solutions, from Granbury Wine Solutions, was named Best Wine Software Supplier for 2015 for the second consecutive year by Vineyard & Winery Management Magazine. Winners across various categories were chosen by votes from the publication's readers throughout the wine community. The next generation of eWinery Solutions is vinSuite, a comprehensive suite of direct-to-consumer wine sales technology, which Granbury Wine Solutions introduced at this year’s Unified Wine Symposium in Sacramento. “We consider this a huge honor and thank everyone who voted,” said Granbury CEO Tom Bronson. “Our newest product, vinSuite has all the best features clients loved in eWinery Solutions, plus several exciting new additions.” vinSuite is available in subscription packages to meet the needs of any size winery – from 200 to millions of cases per year.

vinSuite offers everything wineries need to manage and grow direct-to- consumer sales in one affordable bundle. Both existing customers and new clients are encouraged to reserve their space on the beta waitlist for vinSuite. Learn more at http://www.vinsuite.com/beta-signup. About Granbury Solutions A leading provider of hospitality technology to the restaurants and specialty coffee industries, Granbury also serves wineries and tasting rooms nationwide with its vinSuite software. By bringing three trusted wine technology brands, eWinery Solutions, WineWare and WineWeb, together under one roof, Granbury has created the most comprehensive and robust set of direct-to-consumer wine sales tools available. Learn more about Granbury Solutions at www.granburyrs.com.

About vinSuite Part of the Granbury Wine Solutions family of technology, vinSuite provides wineries with a complete suite of technology including e-commerce and website content management, wine club management and CRM, traditional and cloud-based tasting room point-of-sale, and mobile POS. The new vinSuite platform allows winery owners to access customer and transactional data from any mobile device. To learn more about vinSuite visit www.vinsuite.com.


eWinery named Best Software Supplier for 2015- check out our latest software vinSuite
05 March, 2015

eWinery Solutions was named Best Wine Software Supplier for 2015 (SEE HERE) for the second year in a row. We consider this a huge honor and thank everyone who voted.  Check out our latest product vinSuite.

vinSuite is an innovative suite of wine sales technology solutions powered by Granbury Solutions, a leading provider of hospitality technology. To bring you vinSuite, Granbury brought together the best of the wine industry’s technology companies - eWinery Solutions, WineWare and WineWeb. With over 35 years of combined industry experience, our team of wine technology gurus has a solid understanding of your business needs and the expertise to help you reach your goals.

From simple, easy-to-use tasting room POS to secure eCommerce tools, we’ve got you covered.  Our fully PCI compliant solutions keep your business secure and running smoothly during your busiest days.

Check us out at Vinsuite.com


Granbury Solutions Steps in to Keep Vineyard2Door Software Running
17 February, 2015

Granbury Solutions Steps in to Keep Vineyard2Door Software Running

 

Granbury Solutions, the leading technology provider for the wine industry, has reached a definitive agreement to acquire Vineyard2Door, a Washington-based winery software company. On Monday, Vineyard2Door founder and President Gary Robertson announced the closure of the company and plans to shut down its direct-to-consumer wine sales and vineyard management software on Wednesday.

 

After hearing the news, Granbury Solutions President and CEO, Tom Bronson, met with Robertson to discuss options to help keep the web-based system running for active Vineyard2Door users. This week’s agreements ensures that wineries running Vineyard2Door will still have access to the technology solution, despite the company’s closure.

 

“We are pleased to welcome Vineyard2Door clients to our wine business family,” said Bronson. “We look forward to the opportunity to help these wineries grow and sell more wine with our powerful suite of winery technology.”

 

A well-known leader in the restaurant and specialty retail technology, Granbury Solutions first brought its hospitality expertise to the wine industry with the acquisition of WineWare Software in 2013. Seeking to round-out the company’s product offering for wineries to create a comprehensive solution, Granbury also brought together eWinery Solutions, Napa Valley POS and WineWeb in 2014. At the recent Unified Wine and Grape Symposium in California, Granbury introduced the next generation of winery technology, vinSuite.

 

In the coming weeks, the Granbury Solutions team will reach out to Vineyard2Door clients to welcome them and introduce them to all of the powerful business building products and services Granbury Wine Solutions has to offer.  In the meantime, Granbury Solutions will assume responsibility for the operation and support of the Vineyard2Door system.

 

About Granbury Solutions

A leading provider of hospitality technology to the restaurants and specialty coffee industries. Granbury also serves wineries and tasting rooms nationwide with its vinSuite software. By bringing three trusted wine technology brands, eWinery Solutions, WineWare and WineWeb, together under one roof,Granbury has created the most comprehensive and robust set of direct-to-consumer wine sales tools available. Learn more about Granbury Solutions at www.granburyrs.com

 

About vinSuite

Part of the Granbury Wine Solutions family of technology, vinSuite provides wineries with a complete suite of technology including e-commerce and website content management, wine club management and CRM, traditional and cloud-based tasting room point-of-sale, and mobile POS.  The new vinSuite platform allows winery owners to access customer and transactional data from any mobile device. To learn more about vinSuite visit www.vinsuite.com.

 


Granbury Wine Solutions Launches vinSuite Technology Platform at Unified Symposium
28 January, 2015

Granbury Wine Solutions, the leading technology provider to the wine industry, announced the launch of vinSuite, a comprehensive suite direct-to-consumer wine sales technology. vinSuite, which Granbury will unveil at the Unified Wine Symposium conference this week, is the next generation of wine technology for the industry’s three leading wine brands that Granbury brought together earlier this year – eWinery Solutions, WineWare, and WineWeb.

Built on the proven eWinery Solutions eCommerce platform, vinSuite provides wineries and wine bars with a complete suite of technology including e-commerce and website content management, wine club management and CRM, traditional and cloud-based tasting room point-of-sale, and mobile POS.

“vinSuite is the product of years of combined wine technology experience and innovation,” explained Granbury CEO Tom Bronson. “We are thrilled to offer an end-to-end wine sales solution that will help our clients sell more wine.”

A well-known leader in the restaurant and special retail technology, Granbury Solutions first brought its hospitality expertise to the wine industry with the acquisition of WineWare Software in 2013. Seeking to round-out the company’s product offering for wineries to create a comprehensive solution, Granbury also brought together eWinery Solutions and WineWeb in 2014. This has enabled Granbury to create the most robust set of eCommerce and on-premise wine sales tools available.

vinSuite is available in subscription packages to meet the needs of any size winery – from 500 cases to 750,00 cases per year. vinSuite offers everything wineries need to manage and grow direct-to-consumer sales in one affordable bundle. Both existing customers and new clients are encouraged to reserve their space on the beta waitlist for vinSuite. Learn more at www.vinsuite.com.

About Granbury Solutions

A leading provider of restaurant technology to the pizza, delivery, specialty coffee, quick serve and casual dining markets, Granbury Solutions markets the Thr!ve Point-of-Sale and Coffee Shop Manager solutions. Granbury also serves wineries and tasting rooms nationwide with its VinSuite software. Granbury offers a full enterprise solution including point-of-sale, back office management, business intelligence, online & smart phone ordering, and customer loyalty. Learn more about Granbury Solutions at www.granburyrs.com.


Best Industry Suppliers 2015 Competition
29 December, 2014

We are excited to announce that it is that time year again.   Join us and vote for who's hot and who's not in the Wine Industry.   Your participation in the "BestWine Industry Suppliers Competition for 2015" gives you a voice and the ability to create change.

Last year eWinery was honored to be voted best in the Wine Software category. We strive to each year improve customer service, stream-line processes,  and add features to our Platform inorder to help boost your DTC sales.  Let's do it again this year!
 

 
Best 2

Your participation helps us reach our goals and helps us bring you the best tools possible.  Thank you for taking a moment to participate in the survey.

Top Holiday Marketing Tips for Wine Retailers
01 December, 2014

The holiday season has arrived yet again, and this year the hustle and bustle means that your customers will give you the perfect opportunity to end the year on a high note. Retailers are opening their doors earlier than ever to accommodate demand and launching sales promotions even earlier. The good news is that you don’t need to have crazy holiday hours to take advantage of all the opportunities the holiday season has to offer. We’ve got some easy marketing tips to help you make the most of the busy holiday shopping season. 

Read More:

http://ewinerysolutions.com/Blog


eWinery has partnered with VingDirect to help you grow your tasting room and wine club sales
24 November, 2014

eWinery has partnered with ShipCompliance to bring you some informative Webinars.  

 

Managing compliance manually?  Or worse, are you paying a consultancy to do it for you???

Now is the time to evaluate ShipCompliant & eWinery's integrated solution and improve efficiency for 2015!

 

Take advantage of ShipCompliant's offer of up to a 20% discount on 2015 and a trial of their AutoFile service* Learn More

 

Free Webinar Tuesday December 2nd, 10am PST 

 

Learn to Simplify Your DTC Sales with ShipCompliant & eWinery:

  • Collect accurate "roof level" sales tax 
  • Automate tax and compliance reports 
  • Check all wine orders for compliance against 10,000 rules & regulations
  • Deep analytics across all of your DTC sales channels 

 Register Today for our Webinar

 

*Discount is for new customers only.  Existing ShipCompliant customers can purchase AutoFile for 3 months with a money back guarantee.

 

If you’d like to learn more about ShipCompliant services now, please contact:

Jamie Sholl, Account Executive,

(303) 996-2350

jsholl@shipcompliant.com.

 


VingDirect and eWinery Announce Strategic Partnership to Strengthen Winery Direct to Consumer Business
14 November, 2014

VingDirect and eWinery Solutions today announced they have forged a strategic partnership providing a new approach to grow tasting room sales and wine club signups.

As part of the partnership, VingDirect and eWinery will offer wineries an automated view of their tasting room and wine club performance to increase sales and club signups. Additionally, VingDirect provides wineries with other consulting services focused on growing direct to consumer results including sales training, mystery tasting and tasting room and wine club assessments.

“Today’s announcement of our partnership is a great example of our dedication to helping wineries build their direct to consumer business,” said Tammy Boatright, president of VingDirect. “Through eWinery’s platform, which streamlines a winery’s day-to-day activities, we’re able to help create strategic and targeted marketing and sales efforts that deliver direct to consumer results.”

"Our integration with VingDirect means that eWinery clients can take advantage of new, powerful tools designed to help you improve your Direct to Consumer marketing. Backed by the consulting and coaching that VingDirect provides, you'll have a new way to manage your performance,” says Richard Kline, General Manager, Granbury Wine Business Unit. Armed with the tools to easily capture more customer information through eWinery, VingDirect will provide consulting, training and automated dashboards to help wineries increase wine sales.

About VingDirect

VingDirect is focused on helping wineries grow direct to consumer sales. VingDirect dashboards provide wineries with a view of actionable metrics, automatically fed from the winery POS and wine club software systems. The benchmarking dashboard is the only one in the wine industry and allows VingDirect members to benchmark their tasting room performance against their winery peers. VingDirect also provides wineries with services including sales training, mystery tasting and tasting room and wine club assessments.

About eWinery

Founded in 2003, eWinery Solutions provides a complete wine-industry-specific software solution to help wineries around the world manage their DTC business, from the first point of contact to extended customer interaction. eWinery Solutions is committed to being the industry leader and providing access to the latest tools and features to streamline day-to-day activities in the wine industry. eWinery is part of Granbury Solutions, a leading provider of technology to the retail and hospitality markets.

 

Contact

Tammy Boatright

President

707.364.8866

tammy@vingdirect.com


What's the real cost of declined club transactions?
16 September, 2014

Our friends at PayPros put together this great video summary of the real cost of declined wine club transactions.This is an interesting "big picture" look at the potential revenue lost when a club members card information is not kept up to date.

Click below to see the video and learn more!

 


More MoJoe......5 updates MoJoe mobile POS users have been waiting for
07 May, 2014

Our POS team and engineers have been hard at work improving the MoJoe mobile POS product. Enjoy the fruits of their labor with these five fantastic updates and keep an eye out for more to come soon!

#1 - $0 Transactions
Your MoJoe device will now allow for $0 transactions to cover comp orders and waived tasting fees.

#2 - Inventory Handling
You can decide whether or not you would like orders processed on MoJoe to decrement your eWinery inventory.
*This feature is optional, please contact eWinery Customer Care to have it enabled.

#3 - Expanded Cash Amount Field

The cash amount field for entering cash payments on orders has been expanded to 7 digits to accommodate amounts of up to $9,999.99 to be transacted with cash payment.

#4 - Improved Login License Messaging

The login screen will no longer show a password error if a user attempts to login and all MoJoe licenses are in use.

#5 - Purchasers Member Type
New Customer accounts created as part of MoJoe Orders are now correctly marked with the "Purchasers" Member Type in the eWinery database.

Not a MoJoe user yet?  Contact our sales team today for a demo and pricing.


Resources to plan your 2014 wine marketing activities
01 April, 2014

It seems like we just entered the new year, and yet three months have already flown by! That means you have nine months left until the end of the year, which still gives you plenty of time to plan your marketing campaigns. In this article, I’m going to share a few resources to help you keep your audience engaged with relevant campaigns. We’ll also explore how some wineries approach marketing for different seasons and events.

The 2014 Campaign Calendar

In order to plan ahead, you need to know what’s coming down the pipeline. This handy calendar, courtesy of Jericho provides an overview of major holidays and events in 2014. On a side note, you may notice this calendar is for NZ/Australia, which explains why Dec/Jan/Feb is labeled as "Summer". Although they may be way on the other side of the earth, I'm pretty sure they celebrate most holidays on the same dates that we do.

DOWNLOAD THE FULL SIZE PDF HERE

Take a few minutes to look over the calendar, and make note of any holidays and events you might want to create an aligned marketing campaign for. Now that you have some dates in mind, you can begin flushing out a more comprehensive schedule for your campaigns. Use the content calendar planning spreadsheet below to expand your planning efforts.

Content calendar planning spreadsheet

In order to plan efficiently, it helps to stay organized. This useful content planning calendar should help you out. I prefer to keep everything in one place using Google Drive. Typically I'm working with several people on a project, and I like to use the “share” feature. This makes it easy to collaborate on a single document, and allows everyone to make edits without overwriting anyone else's changes.

DOWNLOAD THE SPREADSHEET HERE

 

Using the content calendar

Start on the first sheet, which shows each quarter for the 2014 year. This is your big overview, and you should add the holidays you singled out, along with any relevant company happenings. For example, you should add “new release” in Q1 under March if you have a new vintage scheduled to be released.

Planning your monthly view

Next you should click on the “Feb” tab to bring up the monthly planning view for our current month. You’ll notice the left side indicates major holiday and events for this month. Your next task is to fill out the spreadsheet with relevant items. You can see a sample of how I approach this below.

Some important things to keep in mind:

 

  • Typical examples of “type of content” include blog post, email campaign, or image/infographic
  • Consider the metrics you want to measure for each campaign. Typical metrics you might pay attention to include ecommerce conversion rate, total number of visits/pageviews, clickthrough rates, and number of downloads.

 

I also recommend applying some conditional formatting to the “Status” column. I made it so when a task is marked “completed” it changes to a green background. I recommend using four statuses - planned, in progress, completed, and cancelled.

Misc 2014 Wine Events:

In addition to the major holidays and events listed in the content planning graphic, a good many wine-related events also exist. Over the past few years it seems that every varietal has earned its own day of celebration. Find some of the more prominent ones below. 
2/18 - National drink wine day
4/17 - Malbec day
5/25 - National wine day (yes, this is different than the "drink" wine day above)
5/26 - Chardonnay day
6/21 - Sauvignon Blanc day
8/29 - Cabernet day 
9/23 - Grenache day
11/14 - Tempranillo day

I'd recommend starting out by planning the first month or two ahead of us. Make it a habit to update your calendar at the beginning of the week. You'll probably have a host of other events and announcements that you can work into the mix, but hopefully this gets you pointed in the right direction.

 
Post By:   Michael Meisner

Best Wine Industry Software Supplier 2014
18 March, 2014

"The results are in for Vineyard & Winery Management’s sec­ond annual Best Wine Industry Suppliers Survey. We received 699 responses to the 2013 survey, and the 2014 ballot drew significantly more. Nearly 1,100 wine industry professionals voted in our online survey, which was expanded this year to include 20 major categories: Barrels, Corks, Bottles, Alternative Closures, Label Printing, Software, Financial Services, Banks/Lenders, Legal Services, Nurseries, Tanks, Lab Services, Winemaking Supplies, Bottle Decorators, Oak Alternatives, Grape/Wine Brokers, Ware­house/Shipping, Vineyard/Winery Equipment, Vineyard Supplies and Tasting Room Gifts/Merchandise." READ THE STORY HERE


eWinery Solutions to display at the Unified Wine & Grape Symposium Jan 28-30
22 January, 2014

eWinery Solutions – Know More, Sell More.

The eWinery Solutions Business Platform makes it easier to manage your wine business activities. With solutions for small wineries to large, we offer a complete end-to-end solution from wine production through direct to consumer sales on premise and online. Our Mobile POS hand held tablet allows you to sell anywhere. This lightweight, mobile solution brings your tasting room to where your customers are, and can be run from any compatible browser or run as a native application on an iPad. 

Please come and stop by our booth's #1837 and #2506 at the Unified Wine & Grape Symposium Jan 28-30 to learn more about us!

 

Contact Us at: www.ewinerysolutions.com

                    Phone: 707-253-7400

             


VINx2 Winery Software named exclusive sales agent for VinSuite in Australia, New Zealand
26 November, 2013

Australia-based VINx2 Winery Software has signed an agreement with California’s eWinery Solutions to become the exclusive sales agent for VinSuite, a Cloud based software solution for the wine industry, in Australia and New Zealand.

Wine

The VinSuite platform, of which VINx2 is an integral part, is based on Cloud computing that allows wineries to sell more wine by streamlining several complications of unique software platforms.

Under the latest deal, Vinx2 will offer direct-to-consumer modules, which make up the VinSuite platform, in Australia and New Zealand, beginning Q1 2014.

The service includes an eCommerce to create more sales, point of sale as well as a Wine Club and Customer Relationship Management (CRM) system to help wineries increase profits.

VinSuite eCommerce services helps wineries sell directly to their customer base through the website or wine club, while the VinSuite Club and CRM will make selling simple and productive.

VINx2 director Joshua Abra said that the company knows the sales of wine online is a rapidly growing market.

"Wineries of all sizes can capitalise on their online sales potential and VinSuite provides the perfect platform to do that," Abra added.

http://processtechnology.drinks-business-review.com/news/vinx2-winery-software-named-exclusive-sales-agent-for-vinsuite-in-australia-new-zealand-211113



eWinery Solutions to host Wine Social Hour in Richmond Virginia
29 October, 2013

eWinery is sponsoring the wine social hour after the Virginia Wine Association Meeting, if you are in the area of Richmond VA join us.  

Virginia Wineries Association
Annual Membership Meeting
Tuesday, November 12, 2013
 
Veritas Vineyard & Winery
151 Veritas Lane
Afton, VA 22920

LAST CHANCE TO REGISTER FOR THE
VWA Annual Meeting 

 

DEADLINE IS THURSDAY!

Time is running out to register for the VWA Annual Meeting. Registration ends Thursday, October 31st. Don't miss your chance to spend the day hearing from many speakers on topics of importance to Virginia vineyards and wineries. For a full listing of topics and speakers, click here

After the Annual Meeting, stay for a wine social hour sponsored and hosted by eWinery Solutions in the Veritas ballroom. 


eWinery Solutions; Cloud-Based Solutions Exclusively for the Wine Industry
25 June, 2013

eWinery Solutions; Cloud-Based Solutions Exclusively for the Wine Industry announces VinX2 Winery Software built for winemakers to reflect the way they work. It’s not an accounting system that's been reverse engineered for winemaking. It’s a visual system that allows your production team to see where they are at a glance. It reduces data double-entry and many tedious duties, saving time, money, and giving your winemaker the freedom to make wine.  VinX2 has intelligent integrations with other systems, including, 3rd party lab results and temperature control systems.  A crucial component is the one-click pre filled TTB reporting tool (i.e. 702) for regular compliance requirements.  VinX2 is ‘cloud’ based, freeing up capital and infrastructure expenses while giving you the peace of mind of regular backups and access regardless of location.

Winemakers love it and you will too.


eWinery Solutions and Vintners' Alliance to discuss wine club membership at Sonoma State University
11 June, 2013

eWinery Solutions announces that they, along with Vintners' Alliance, will participate in a direct-to-consumer symposium hosted by Sonoma State University School of Business and Economics, taking place on Thursday, June 20th at 5:30 p.m. at Darwin Hall on the Rohnert Park Campus. The symposium will cover monitoring, marketing, and modeling wine club membership.
"This seminar is very timely for the wine industry," says Ron Scharman, President at eWinery Solutions. "Wine clubs are the single most important loyalty program that most wineries have in their arsenal. They are also highly profitable and provide consistent cash flow for wineries throughout the year. Using analytic tools to increase member lifetime value has definite bottom line impact on winery sales and profitability."

According to the 2013 Wine Business Monthly/Silicon Valley Bank Tasting Room Survey Report, 83% of wineries surveyed now have wine clubs. Average membership growth of wine clubs across the country in 2012 was 10.8% over the previous year. According to the study, 6% of tasting room visitors end up joining wine clubs and remain members for an average of 28 months. Across the board, the increased growth in wine club memberships offers much potential for those wineries willing and able to best leverage them.

This symposium will show how modern analytic methods can utilize technology to increase club membership, decrease attrition and increase member lifetime, value, and measure marketing effectiveness. Presenters include Richard Kline, Founder and President of eWinery Solutions; Ahin Thomas, President, Vintners' Alliance; and Steven Cuellar, Ph.D., Sonoma State University. A reception with wine, cheese, and networking will follow the presentation.

This seminar will take place at Sonoma State University, 1801 E. Cotati Avenue, Darwin 103, Rohnert Park at 5:30 pm on June 20th. Those interested in attending should RSVP to Jessica Heing at heing@sonoma.edu by June 17. Parking passes will be provided with RSVP. Admission is $20 (cash or check only) at the door, with proceeds benefitting the Wine Business Institute.

About eWinery Solutions 
eWinery Solutions is the architect of VinSuite, the wine industry's first comprehensive and fully integrated cloud-based business solution. Built on the NetSuite platform, VinSuite consolidates the various systems that wineries may now employ to manage their business—eCommerce, POS, wine club, accounting, CRM, compliance, business intelligence/reporting, visitor reservations, wine making, and vineyard management—into a single solution, all in one place. eWinery Solutions is committed to being the industry leader and providing access to the latest tools and features to streamline day-to-day activities in the wine industry. More than 75% of all wine produced in the U.S. is produced by companies who use eWinery Solutions software, and the company provides DTC services to over 600 wineries in the U.S., Canada, Europe, South America, South Africa and Australia.

About Vintners’ Alliance
Vintners’ Alliance (VA) analyzes customer purchase and behavioral data in order to help wineries identify purchase patterns and create incremental sales. VA specializes in providing actionable insights, and structures their fees on realized performance.

Co-founded by Patrick J. Connolly and Ahin Thomas in 2009, VA’s mission is to enable wineries to connect with consumers through proven brand-enhancing direct-to-consumer tools and technology. The company has assembled a board of some of Silicon Valley’s most successful technology and marketing veterans in its efforts to bring best-of-breed services into the wine industry.


eWinery Solutions Adds Vinx2 Winemaking Software to VinSuite Platform
14 May, 2013

More exciting news about the VinSuite Platform!

eWinery Solutions Adds Vinx2 Winemaking Software to VinSuite Platform

May 9, 2013 (Napa, California) – eWinery Solutions, architect of VinSuite, the wine industry's first comprehensive and fully integrated cloud-based business solution, announced today that it has entered into an agreement to become the exclusive North American sales agent for VINx2 Winery Software, which provides a comprehensive software solution for managing the winemaking process from grape sampling through distribution.

“VINx2 is the best in the business,” says Richard Kline, founder and CEO of eWinery Solutions.
“They have done a great job of developing a cloud-based wine production software package that manages the day-to-day operations of wine production and takes the hassle out of the complicated record keeping of our industry. It not only provides seamless information management for complex wine production processes – it also provides all the information you need for compliance and generates a wealth of management reports, charts and trends analysis. We are really excited about what they bring to the wine business and believe that it’s a critical component of our VinSuite product line.” 

eWinery Solutions Adds Vinx2 Winemaking Software to VinSuite Platform

winebusiness.com

 


State of the Industry Seminar at Sonoma State University
08 May, 2013

Join eWinery Solutions, Napa Valley POS, and ShipCompliant at Sonoma State University for a discussion on the state of the wine industry today.  Focusing on the Direct to Consumer Sales segment of the industry tailored for Sonoma County, Ron Scharman President of eWinery Solutions will shine a spotlight on current trends in ecommerce technology as well as what is on the horizon for this rapidly growing arena of Direct to Consumer Wine sales.

REGISTER TODAY!

May 30th 2013 8:30a-10a

Sonoma State University; Darwin 107

Coffee and pastries included

FREE to attend

Here is what ShipCompliant will be talking about:

  • Observations from the 2013 Direct Shipping Report; a collaboration between ShipCompliant and Wines & Vines
  • Recent legislation and state law changes from across the country
  • The movement towards winery business intelligence (BI)

 

 

 


SALES CONSULTANT, WINEMAKING SOFTWARE
01 May, 2013

eWinery Solutions is committed to being the industry leader and providing access to the latest tools and features to streamline day-to-day activities in the wine industry.  ttp://www.ewinerysolutions.com/Careers

SALES CONSULTANT, WINEMAKING SOFTWARE
Do you have extensive knowledge of the wine making process? Have exceptional sales skills? Then join eWinery Solutions & Napa Valley POS!


eWinery Solutions and Napa Valley POS recently merge operations into a powerful new entity that can offer a full spectrum of Direct to Consumer services to the wine industry. eWinery Solutions provides a complete wine-industry specific software solution to help wineries around the world manage their DTC business from the first point of contact to extended customer interaction. Napa Valley POS has been a pioneer in POS software and its application throughout the wine industry. More than 70% of the $600M direct to consumer wine business in the USA in 2012 was with clients of eWinery Solutions or Napa Valley POS.


We attribute our success to hard work, essential insight into the global wine industry, creative development and marketing techniques, and an adherence to the core values of innovation, passion, excellence, and mutual effort. Our focus is on combining essential wine industry knowledge with leading technology to provide software solutions designed specifically for the wine industry. We believe in building strong relationships with our clients in order to further their business goals.


We are seeking an enthusiastic and self-motivated Sales Consultant who has a unique combination of skills: a winemaking background and excellent sales skills. eWinery has created a dynamic portfolio and are looking to continue our phenomenal growth by adding a cloud based winemaking software product to the line-up. The right candidate will have intimate knowledge of all parts of the wine making process as well as possesses a high standard of ethics and professionalism, and has a proven track record of making an impact on sales.


Position Responsibilities

  • Develop new leads using a variety of methods including in-person winery visits, phone, soliciting referrals from existing customers & trade shows
  • Give polished and comprehensive presentations and demos to customers both on-site and via online demo
  • Effectively communicate the full range of available products and services offered
  • Prepare and present sales proposals, negotiate contracts and close business
  • Learn and understand the system feature and how it can be used in different environments acting in a consulting role to prospective customers
  • Accurately enter, update, and maintain communication activity with customers and prospects in Salesforce database, including comprehensive and up-to-date client information
  • Attend industry trade events and company-sponsored customer events

Required Qualifications

  • Bachelor's Degree or equivalent experience
  • 5+ years of wine industry/making experience; experience direct to consumer a plus
  • Customer-facing experience in sales, customer service, or professional services
  • Excellent verbal and written communications skills in person, via phone and email; ability to present ideas in small and large forums
  • An ability to hunt and uncover new business opportunities within your region
  • A flexible self-starter who can work independently with minimal oversight
  • Strong organization and prioritization skills with the ability to manage several projects simultaneously
  • Ability to perform in a very dynamic environment with a high degree of initiative and motivation
  • Comfortable with technology and discussing solutions to customers
  • Attention to detail and focused on quality
  • Proven competency using MS Office applications; Word, Excel, PowerPoint & Outlook
  • Position requires travel throughout the Sonoma region and travel to headquarters in Napa, CA

eWinery Solutions Acquires Blue Dog Solutions
19 April, 2013

eWinery Solutions, architect of VinSuite, the wine industry's first comprehensive and fully integrated cloud-based business solution, announces the acquisition of Blue Dog Solutions, a company offering digital marketing services to help wineries develop more effective inbound marketing strategies that include SEO, social media marketing, conversion optimization, and email marketing, among other services.

Through this acquisition, eWinery Solutions adds a suite of services that will allow those winery clients looking to gain greater traction for their online marketing campaigns, a way to generate more traffic and boost direct-to-consumer sales.

"The wine industry lags behind many other consumer goods sectors in its online marketing efforts," says Michael Meisner, founder of Blue Dog Solutions and now Manager of Direct-to-Consumer Marketing Services for eWinery Solutions. "Most wineries are stuck in the mind-set of producing billboard style websites with fancy graphics and design, rather that offering engaging content and site usability. Many of them lack the key elements that are crucial to effective online marketing. We hope to change both their approach to online marketing, and the results they get out of their efforts.”

With an increasing focus on expanding direct-to-consumer sales within the wine industry, many wineries are looking to adopt new approaches and expand their online marketing efforts to reach new audiences. Blue Dog Solutions works with each client to identify their strengths and weaknesses, and creates a custom approach to guide them through the steps of becoming more effective and efficient. They focus on keyword optimization, local search marketing, social media marketing, email campaigns, customer retargeting, and web analytics.

"Putting in place eCommerce or club management software is only part of the overall strategy," says Richard Kline, eWinery Solutions founder and CEO. "With Michael and Blue Dog Solutions joining the team at eWinery, we now offer our winery clients the marketing services they need to thrive in a competitive direct-to-consumer sales environment."

More information about Blue Dog Solutions is available on their website at www.bluedogsolutions.com. Their blog features relevant tips and tricks for wineries, as well as the ebook Selling Wine Online. Aimed at the wine industry specifically, this guide covers a wide range of topics to help wineries improve their online approach.

About eWinery Solutions

Founded in 2003, eWinery Solutions provides a complete wine-industry-specific software solution to help wineries around the world manage their DTC business, from the first point of contact to extended customer interaction. eWinery Solutions is committed to being the industry leader and providing access to the latest tools and features to streamline day-to-day activities in the wine industry. eWinery Solutions recently merged with Napa Valley POS, a pioneer in POS software targeted to the wine industry. Providing services to over 550 combined clients both large and small; more than 75% of all wine produced and sold in the US is produced by companies who use eWinery Solutions-Napa Valley POS software for their DTC. 


HAVE EXCEPTIONAL SALES SKILLS?
01 April, 2013

 eWinery Solutions and Napa Valley POS recently merge operations into a powerful new entity that can offer a full spectrum of Direct to Consumer services to the wine industry.

SALES CONSULTANT, HEALDSBURG

  • Position requires travel throughout the region and occasional travel to headquarters in Napa, CA

 We are seeking an enthusiastic and self-motivated Sales Consultant who has excellent sales skills, possesses a high standard of ethics and professionalism, and has a proven track record of making an impact. We have created a dynamic portfolio and are looking to continue our phenomenal growth into central California. This position must be a regional candidate but specific location within the central valley can vary.

Read the full job description on our website>>

 


We've got our
04 March, 2013

We've got our "MoJoe" working!  February 2013 Newsletter is here

Whew! Exciting times at eWinery-NVPOS. Martin Olsen has jumped head first into his new role directing our Customer Care group. You will really start to see the fruits of his labor in the next couple of weeks, with more LIVE support, faster response times and interactive issue tracking. We are implementing a new phone system that will put all of our technical resources on the same grid, enhancing the customer experience.

Our first collaborative project, MoJoe POS, combines the tasting room expertise of Napa Valley POS with the mobility of the cloud. This is a very exciting new product that can serve as a compliment to your existing eWinery-NVPOS integration, and also a standalone POS for your tasting room or off-premise events. Stay tuned for all the details and release date.


Selling Wine Online: The Digital Marketer's Guide [free ebook]
05 February, 2013

The Digital Marketer's Guide to Selling Wine Online

Download this 38-page ebook featuring all kinds of great strategies to improve your online marketing efforts.

  • Learn how to optimize your product pages
  • Create more attractive newsletter signups
  • Attract local tourists with local search marketing
  • Use analytics to pull insight into sales activity and track website goals
  • Target hungry networks of wine lovers online
  • and much more!

Get your copy here


Your January 2013 Newsletter is here
22 January, 2013

eWinery Solutions & Napa Valley POS Newsletter - January 2013

Letter from the CEO

Greetings and Happy New Year! 

 We have brought back our company newsletter and have included insights from industry experts in response to questions and suggestions many of our customers have had this past year.   I hope you will find the monthly newsletter to be informative and interesting.  2013 has started out with a rush of excitement and activity at eWinery Solutions, highlighted by our recent merger with Napa Valley POS.

I am thrilled to join forces with Martin Olsen and the NVPOS team to offer a total solution to our more than 500 combined clients, who account for over 80% of all the wine produced and sold in the U.S. If you missed the announcement about the eWinery Solutions-Napa Valley POS merger, you can read the press release here. I am particularly pleased that Martin will be managing the technology group and customer-care teams for the combined companies.

This Thursday, will be offering a glimpse of our first new product together, Mobile POS, at the Direct to Consumer show at the South San Francisco Convention Center. Leveraging Martin’s 15 years of tasting room POS experience, the Mobile POS is a serious POS device and will be fully integrated with both the eWinery and NVPOS platforms. We can now work collaboratively as one team to create the tools our customers have been asking for!

>>Continue reading


eWinery Solutions and Napa Valley POS Join Forces
15 January, 2013

eWinery Solutions and Napa Valley POS have announced that the two companies have merged operations into a powerful new entity that can offer a full spectrum of direct-to-consumer services to the wine industry. As a part of the transaction, Napa Valley POS president Martin Olsen will become the Chief Technical Officer and Chief Customer Satisfaction Officer, while Ron Scharman will remain president of the company and oversee finance, HR, contracts and partner channels. Richard Kline will continue as CEO, providing strategic direction and overseeing new products to bring to market and the sales team. The combined company will maintain all thirty-eight employees, two offices in Napa, and Nevada City, California, as well as both brand names.

"We are really excited about this," says Kline, "and it's part of our larger vision for the future of the wine industry. Every year, the consolidation of information and systems becomes more important to wineries, not just here in the USA, but around the globe. We are constantly looking for ways to enhance winery efficiency, and this is a significant step in that direction."

"eWinery Solutions has been an excellent partner for several years, so the two companies coming together was a natural fit," says Olsen. "eWinery has led the industry in innovation for direct-to-Consumer online, and coupled with our years of experience in winery point-of-sale, we are now able to offer a complete end-to-end solution for wineries of any size. I am personally ecstatic about new products we have jointly developed using the latest technology in mobile, CRM and club management, as well as a host of other really cool products that we will be announcing over the next several weeks."

"This is a major new step forward for both companies," says Scharman. "Martin and his team have developed a truly enviable reputation for rock solid performance and superior customer service and satisfaction, and we are delighted that they will now bring both their staff and expertise to eWinery Solutions. We will continue to use the best products and services of both companies, and over the coming months, we will be integrating many of their systems and procedures into our own operations."

eWinery Solutions provides a complete wine-industry-specific software solution to help wineries around the world manage their DTC business from the first point of contact to extended customer interaction. The company is committed to being the industry leader and providing access to the latest tools and features to streamline day-to-day activities in the wine industry. Napa Valley POS has been a pioneer in POS software and its application throughout the wine industry. More than 70 percent of the $600 million direct-to-consumer wine business in the USA in 2012 was with clients of eWinery Solutions or Napa Valley POS.

###


eWinery Solutions has a big year planned in 2013
04 January, 2013

eWinery Solutions has a big year planned in 2013 and will be exhibiting at 10 tradeshows nationally.  Every year we participate as an exhibitor at industry trade show conferences and events. These venues give us an opportunity to demonstrate our latest software enhancements and innovative solutions developed exclusively for the wine industry. 

The eWinery team will be showcasing best practices in Direct to Consumer sales using our ecommerce, Wine Club Management, Mobility, Reporting and SEO solutions.  We invite our current and prospective clients to attend these events to learn more about the latest trends in the industry and meet with us personally.  www.ewinerysolutions.com/Roadshow


Three Websites to Uncover Hidden Traffic for Your Winery
11 December, 2012

http://www.ewinerysolutions.com/3-hidden-traffic-sources-for-your-winery-website

Most businesses have a Facebook, Twitter, and Google+ profile by now. If that's where your brand's presence ends, you're ignoring some untapped resources for traffic and exposure. The good news is that most of these require very little ongoing maintenance and will likely drive traffic to your site for years to come.

#1 - Flickr

Flickr is a photo sharing site, and allows you to upload 200 pictures for free. Create a profile here, and add as many photos of your wines, vineyards, properties, and workers as you can.

Strategic tips:

  • Join groups like this one for "Vines and Vineyards" and participate in the discussion. These sorts of groups provide direct access to highly targeted users.
  • Tag your photos with keywords and add unique descriptions to help people and search engines find them more easily.
  • Search for your brand, and leave comments on good pictures that have lots of views. You can drop a link to your website and encourage other viewers to stop by the winery.

#2 - Wineberserkers

If you work in the wine industry and have anything to do with selling or marketing wine, you need to be on this forum. If you aren't, you're missing out on the most active discussion board surrounding wine. With a ton of millenial users, its user base continues to grow, and this site is a great outlet to get free exposure and participate in relevant discussions about wine.

Strategic tips:

  • Create a unique profile for your business and include as much information in the "About" section. Add links to your website and latest releases.
  • Encourage your employees to create profiles and add links to your website in their signature.
  • Don't be spammy. Contribute to discussions, share your experiences at other wineries, or tasting notes you might have. 

#3 - Foursquare

Foursquare is the most popular app for "check ins" and allows users to share their location with their social networks. Businesses can create profile pages and offer special deals and incentives for visitors who use the app to check in. Previously, businesses could not create a profile page, but just recently they announced a change to that. Sign up for your business profile here.

Strategic tips:

  • Offer a special "2-for-1" tasting for users who check in using the app, or some other incentive to get visitors through your door.
  • Add event notifications to the app, which can help extend your reach and gain more impressions for promotions.
  • Add a link to your website in your profile for SEO benefits

Free eBook: "Selling wine online"  

If you are interested in learning more about these strategies, check out  this free 39-page ebook, "The Digital Marketers Guide to Selling Wine Online," written by our SEO and Analytics expert, Michael Meisner.


SMART WAYS TO REVISE YOUR WINERY WEBSITE
30 November, 2012

New blog post http://www.ewinerysolutions.com/smart-ways-redesigning-winery-website offers tips and insight into redesigning or refreshing your winery website to attract more engaged visitors. 

Almost every week, we release a new website or a redesign of an existing customer. All too often, I see the same mistakes made, usually in the name of preserving some sort of "brand identity". However, content and design are not mutually exclusive. If you want a website that's going to attract engaged visitors, and rank well in search engines, you need solid content on every page.

Here are the main reasons why people redesign their websites:

  1. "We want to freshen the look/feel."
  2. "We need to update our content, to be more relevant for where we are today."
  3. "We have too much information on our website...we need to clean house and provide a slimmed down version."

It’s typically not until launch is around the corner that folks start asking about SEO. “Sometimes” they have serious discussions about usability.

As you’ve undoubtedly read in recent years, Google cares about the “quality” of a website. “Good looking” doesn’t have to be tossed out the window in order to incorporate SEO. You can find that perfect balance of “good looking”, “usable,” and “search engine friendly” without sacrificing your brand image.

Top mistakes on winery websites

  1. No content on homepage. Instead, they have only an image slideshow, sometimes built in Flash. Since search engines can't "read" Flash content, this is effectively seen as a blank page.
  2. Lacking regional focus. From the Finger Lakes in New York to the Yadkin Valley in North Carolina to the Monterey region, people are always looking for general information on wine regions. Your site should capture these searches by providing useful information on things to do, sites to see, places to stay, maps, and general info.
  3. Poor navigation. Use keywords as navigation labels, and to link to other pages on your site. Link text passes relevant signals to search engines; so having "2008 Napa Valley Cabernet Sauvignon" as the clickable text is much better than just "Cabernet" when linking to a product page.
  4. No blog. Every site should have a blog that's updated once each week. This provides a great outlet to build your site content, and write about a wide variety of topics to target more keywords.

Page titles and meta data

Each page on your site needs to have a unique title and description tag. These are crucial for telling users and search engines what your site is about. It's a good practice to put your brand at the end of the title, and not the beginning. Instead, 

Keyword research

When revising content on your site, start by focusing on quality keyword research and competitive analysis. Many tools (both free and paid) are available for keyword research, including Google's AdWords Tool. For more on keyword research, check out these posts:

Competitive analysis

Once you know which keywords you want to target, you need to determine what it will take to compete (or if it's even feasible to try). If you determine that "travel" would be a great keyword, make sure have loads of content and links already, or have the patience to ride out the long process of building up this kind of authority.

You may want to re-think this keyword, unless your brand is already a household name. If you’d like to know how much content you – or your competitor – has around a specific topic/keyword, you can perform a “allintext:keyword site:www.example.com” search in Google to see what’s indexed.

Opensiteexplorer.org has a useful feature to compare multiple websites. I also have some great Google Drive documents that you can use. Just open them, click "make a copy" and enter your credentials (you need to sign up for a free membership at SEOmoz.org) and website information/keywords.

Multiple site authority comparison - Compare your site metrics against a few competitors.

SERP saturation comparison - shows how your site metrics compare with the top 10 ranking sites for any keyword.

Review analytics

Your Google Analytics data provides the best indication of how engaged your visitors are and bottom line data. The expression, "you don't know what you've got until it's gone," is so true for many redesign projects. There's such a rush to get the new website with the new “look/feel” live that you fail to review your analytics to see where you've been getting your traffic. This is crucial data; you need to compare your new site traffic metrics against your old one.

  • Perhaps you'd want to run a ranking report for keywords before your site launch, and one a month after your new site launch?
  • Perhaps you had rankings and traffic for a page that was about to disappear from your website, with the new launch?  You may want to reconsider dumping that page.
  • Are your bounce rates higher or lower with the new site? What about time on site, pages per visit, and per visit values?
  • Are you tracking site goals like newsletter signups, store entrances, and purchases? Did the goal URLs change? If so, you should reconcile them so you can make accurate comparisons.

Need some help?

If you have an upcoming site redesign planned, or want to refresh your existing site, get in touch with Michael Meisner. He can consult with you to create a site that moves your company in the right direction.

Email: mmeisner@ewinerysolutions.com

Phone: (707) 260-0302

If you are interested in learning more about these strategies, check out this free 39-page ebook, "The Digital Marketers Guide to Selling Wine Online," written by our SEO and Analytics expert, Michael Meisner.

You'll get secret tips, ideas, and instructions on how to improve your site. He outlines many of the strategies used in our own SEO packages and provides excellent tips and tricks that you can use to boost your website traffic. 

Download your free copy


SELLING WINE THROUGH AMAZON - WHAT YOU NEED TO KNOW!
13 November, 2012

By now you may have probably heard about Amazon getting into the wine business. Your winery can take advantage of this opportunity and have your brand available for sale with Amazon Seller Central. With ShipCompliant and eWinery Solutions you can seamlessly connect your winery to this powerful sales channel.

Below you will find details about program services and how to get started.

For a description and presentation on this new service, please email amazon@shipcompliant.com or call 303-996-2356.

ShipCompliant set up:

This service takes only minutes to setup, and will automatically connect to your Amazon Seller Central account to do the following tasks:

  1. Synchronize your products with Amazon and ShipCompliant
  2. Pull new sales automatically into ShipCompliant from Amazon
  3. Check each order for compliance (including special 3rd party marketing rules) against your ShipCompliant account
  4. Route orders to your preferred fulfillment location (in-house or 3rd party warehouse)
  5. Push tracking numbers back to Amazon Seller Central to complete sales and notify consumer of shipment
  6. Reconcile completed orders with your accounting and eWinery Solutions.
  7. Completed orders are pulled into the eWinery Solutions admin panel via the eWinery MarketPlace integration.
  8. Quarantine non-compliant orders for a period of time, then automatically cancel if unresolved

Notes about the eWinery MarketPlace Integration:

This service requires initial setup by eWinery Solutions and can be used for all ShipCompliant MarketPlace programs including Amazon, Lot 18 and Facebook Gifts. The configuration below is specifically for Amazon Wine.

  1. A new member profile will be created using a unique Amazon Customer ID. All future Amazon orders will match this Customer ID and flow into this member record. At this time, orders will not match to existing customer records within eWinery Solutions.
  2. Order data does not include the customer email. This is retained by Amazon.
  3. Amazon Customers will be marked as Member Type = MarketPlace
  4. Order Number is assigned a prefix of "AMZ" to prevent duplicate order numbers.
  5. Order Type for Amazon orders will be “MarketPlaceSC”
  6. Order Source for Amazon orders will be “Amazon”
  7. Tender Type for Amazon orders will be “MarketPlaceSC”
  8. Amazon orders cannot be refunded in eWinery Solutions. These orders must be managed in Amazon Seller Central.

Getting started

The cost of this service for eWinery Solutions customers is $350 for initial setup, plus $50/month to maintain the service. If you are interested in learning more, please contact eWinery Solutions via email at info@ewinerysolutions.com, or call (707) 260-0305.


"Sell wine online" eBook << Direct to Consumer Wine Marketing
19 September, 2012

We're proud to announce the release of our new marketing ebook, "Sell wine online: The digital marketer's guide." In this 38 page ebook, Michael Meisner shares some of his best kept secrets for promoting websites and tapping into new online audiences with - for free! 

Discover a wealth of tips to help grow your online wine business!  Get this FREE ebook with insider tips to expand your consumer-direct sales.  You’ll get a PDF with 38 pages of useful tips and strategies to help boost your sales and grow your brand awareness.

http://www.bluedogsolutions.com/sell-wine-online-ebook

 


eWinery Solutions Sponsors Upcoming Seminar on opportunities in the Chinese Direct-to-consumer Market
30 August, 2012

Exporting wine to China via the direct-to-consumer channel is the subject of an upcoming seminar sponsored by eWinery Solutions. As wine consumption among Chinese consumers rises, so does their demand for imports of fine wine. "The China Opportunity" seminar brings panelists together to offer new ideas, insights, and solutions in how to market wines to and also educate a rapidly growing market of Chinese consumers.

The seminar includes topics led by panelists from several key players in the market. “My Wine Card” is the first-ever international CUP (China UnionPay) wine-themed gift card, focusing on high-end Chinese customers. The East West Bank will be there to explain how to facilitate financial transactions between East and West. The California Place aims to develop a multi-channel retail solution, offering ways for Chinese customers to interact with, locate, and educate themselves about California lifestyles. They also hope to promote more tourism from China into California’s wine country.

"The wine market in China has enormous potential for growth, and we’re just beginning to see the possibilities opening up." Ron Scharman, President of eWinery Solutions, noted. “We’re excited to be part of this event, and want to bring together the best organizations to develop strategic partnerships and opportunities that will benefit everyone from the consumers to the producers.”

In a two-year study of wine drinking habits in China, market analyst Wine Intelligence says over 60% of wine purchases are made by the high-spending one-third of the wine-drinking population. Much of those are considered business obligations, meaning the consumer buys wine for a special occasion based on its prestige. However, a growing number of younger Chinese consumers purchase varietals from around the world, at lower price points.

The seminar will be held at the Meadowood Resort in St. Helena on September 6, 2012 from 4-6 PM. Please feel free to bring a bottle of wine to share with fellow attendees after the seminar is finished. To learn more or sign up for the seminar, email info@thecaliforniaplace.com or call (415) 286-0522.


3 Powerful DtC Marketing Tips
30 July, 2012

Create QR Codes to Streamline Mobile Wine Shopping Experience

Are you familiar with QR codes? People use their smartphone to scan them, and businesses can then point that person to a promotion page or a certain product. As mobile commerce rapidly grows and reaches a tipping point, businesses need to streamline the shopping experience for mobile devices. Our friend Rick Bakas wrote a great how-to article explaining how you can create QR codes, and use them to drive traffic to your mobile shopping cart.

Learn how to create QR codes for your mobile shopping cart

Attract More Tourists to Your Winery with Local Search Optimization

Google puts increased focus on localized search results - meaning when you search for "winery" from your computer or smartphone, a separate list appears, showing you wineries near your location. But in order to appear on that list, you need a well-optimized Google+ Local page, and uniform citations for your business address at other local websites. Our SEO and Web Analytics Specialist, Mike Meisner, wrote a great article explaining how you can take advantage of this strategy to help people find your winery.


Learn how to attract more visits to your winery with local search optimization

Simple Ways to Connect with Local Customers via Twitter

What if you could find potential customers who are near your winery in real time? You could connect with people in the area looking for winery recommendations, and other relevant information that might lead them to your business. With these tips and free resources, plus a little creativity, you'll have a fully-booked tasting room every day of the week!

Learn how to use Twitter to drive tourists to your wine tasting room

FREE: Request a complementary analysis of your site, with personal review of how to improve your SEO and boost traffic.

Request your free site audit report today

 


SELL MORE DIRECT! SEMINAR
18 July, 2012

Sell more direct!  in the tasting room and beyond

Presented by eWinery Solutions and Napa Valley POS


Customers find your winery in many ways, are you targeting them effectively?


Learn to manage the direct-to-consumer relationship across all points of contact.

Seminar Details

Date:           Thursday, July 26, 2012

Location:   Justin Winery
                    11680 Chimney Rock Road
                    Paso Robles, CA 93446

Schedule:    9:00 AM - 12:00 PM
                    Coffee & Pastries included

Fee: FREE!
Seating is limited - first come first served

RSVP:  REGISTER NOW

or email: daniel@ewinerysolutions.com


How does your customer perceive your brand:

  • On your website?
  • In your tasting room?
  • In social media?
  • Through marketing?

Do you have the proper resources to engage your customers in the tasting room and beyond?  We have the tools you need to build long lasting relationships and drive sales.

Join us for a top-level overview of eWinery Solutions and Napa Valley POS software.  Experience the powerful integration and extensive features that will improve your DTC sales.

Come join us, be sure and register today!

We look forward to seeing you there.


Google Analytics Revenue Reporting
29 June, 2012

Use these reports to make smarter marketing decisions and increase consumer direct online sales.

Do you need highly actionable insights into where your strongest online sales channels come from? eWinery Solutions integrates with Google Analytics to track eCommerce activity on your website; take advantage of this information to grow your online sales, understand customer behavior, and measure your marketing campaigns. With consumer direct sales rapidly climbing, your website serves as an increasingly important marketing tool, and these reports will help you understand how to convert more visitors into buyers.

The revenue dashboard provides an overview of transaction performance, and makes for a good place to begin investigating which sources generate sales. We measure revenue performance across a number of dimensions, some of which include:

  • Traffic sources (email, referring sites, organic search, paid advertising, social)
  • Branded and non-branded keywords
  • Geographical location
  • Time of day

Get the revenue dashboard here

The eCommerce Traffic Report

This custom report provides more detailed information about your top revenue channels, and shows important metrics like the % of new visitors, and per visit value. You can drill down into each segment to find out more information, like specific keywords and referring site URLs.

Get the eCommerce traffic report here

What can you learn from this?

You might find a certain referring site only sent a couple visits, but those visitors converted at 10x the site average. Perhaps your email campaigns convert way better at a certain time of day, and from specific geographical locations. Or that certain landing pages perform especially well.

Want more?

We have all sorts of custom dashboards and reports that provide insights about everything from mobile eCommerce and social media to general site usage and email campaign performance. If you're interested in learning more, or need some help setting these reports up, feel free to contact me.


Be sure to sign up for our Basic SEO Strategy webinar, on Wednesday, July 11, 2012 at 10:00am PDT. Learn best practices for creating meta tags, doing keyword research, and other useful tips that you can implement to boost consumer direct online sales.

 Join us for a Webinar on July 11, 2012              

Choosing the right keywords can increase your site traffic, and bring qualified visitors who are ready to buy. This webinar covers essential strategies to optimize your website to rank in Google for target keywords. Includes tips and best practices that anybody can quickly implement. Learn how to perform basic keyword research, evaluate competition, and build an seo-friendly site.

Title:    5 Ways to Optimize Keywords for your Website

Date:   Wednesday, July 11, 2012

Time:  10:00 AM - 11:00 AM PDT

REGISTER NOW!
Reserve your Webinar seat now at:
https://www1.gotomeeting.com/register/239563953

After registering you will receive a confirmation email containing information about joining the Webinar.

 System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server

 Macintosh®-based attendees
Required: Mac OS® X 10.5 or newer

Space is limited.
Reserve your Webinar seat now at:
https://www1.gotomeeting.com/register/239563953


Michael Meisner
SEO & Web Analytics Consultant
mmeisner@ewinerysolutions.com
(707) 260-0302

 

 


Seminar in the Sierra Foothills
27 April, 2012

Sell more direct!  in the tasting room and beyond

Presented by eWinery Solutions and Napa Valley POS


Customers find your winery in many ways, are you targeting them effectively?


Learn to manage the direct-to-consumer relationship across all points of contact.

Seminar Details (9:00 AM - 12:00 PM)

Date:                May 10, 2012

Location:        Andis Wines
                         11000 Shendandoah Road
                         Plymouth, CA 95669

Schedule:       9:00 AM - 12:00 PM
                         Coffee & Pastries included

Fee:  FREE!
seating is limited - first come first served

RSVP: Phone (707) 260-0305
daniel@ewinerysolutions.com

________________________________

How does your customer perceive your brand:

  • On your website?
  • In your tasting room?
  • In social media?
  • Through marketing?

Do you have the proper resources to engage your customers in the tasting room and beyond? We have the tools you need to build long lasting relationships and drive sales.

Join us for a top-level overview of eWinery Solutions and Napa Valley POS software. Experience the powerful integration and extensive features that will improve your DTC sales.

Plus a chance to win an iPad!


Call or email us today! We look forward to seeing you there.


FREE Website Audit Reports - Improve your site today!
18 April, 2012

We are offering free site audit reports to anyone who wants to learn how to make their website more attractive to search engines and improve the user experience. You'll receive a 20 page PDF report that gives you a score and a breakdown of how well your website performs in search engines, social media, and more. Use this report as a guide to improve your site, and make it more search engine friendly. We will happily review it with you, and make suggestions that will help your site attract more traffic, which in turn will translate to more sales!

Your website is a first point of contact for many of your customers and prospective visitors to your winery. If they are searching on Google for wineries in your local area, and you don't show up on page one, you're probably missing out on a good number of visitors to both your website and winery. It's important to address basic problems on your site, and make it more appealing to both search engines and users. These are the first critical steps you must take before starting any other online marketing efforts.

Visit http://www.ewinerysolutions.com/seo-audit to request your report.


5 Strategies to Attract More Visits to your Winery Website
02 April, 2012

I'm always surprised when I take a look at a winery website and notice all the things they should be doing to gain traffic into their site. Your website should attract visitors from all over - people who are looking for a winery to visit, looking for your wines to buy, or something else relevant to your winery like a private event or wedding venue. Most wineries seem to rank only for their brand name, and don't draw much traffic from non-branded terms.

1. Optimize for non-branded terms

One of your main goals should be to attract visitors to your website who may not be familiar with your brand yet. When people search for something like "Calistoga winery" or "Wineries in Calistoga", chances are they don't know the names of many wineries there. If you own a winery in Calistoga, wouldn't it be great if you could attract visitors to your site for these sorts of terms? If someone is searching for your brand, they're already familiar with you, whereas if they search for something like "Calistoga winery" they're probably planning a visit and would like to find which wineries are located there.

It helps to think about what defines your winery. Consider the following:

  • Varieties you produce
  • Appellations you're part of
  • Vineyards your grapes come from
  • Other aspects, like picnics, weddings, rentals, cave tours

V. Sattui has done a great job optimizing this page for their picnics. Since a lot of people search for wineries that allow picnics, they made a page to target those searches. Notice the title of their page says "Napa picnic area - picnics in Napa Valley" and also how they use headings and copy that includes variations of those phrases. A little keyword research can go a long way, and you will need to adjust your copy to include the phrases that you're optimizing.

2. Carefully construct your meta tags

Your meta tags include the page title, description, and keywords. You should focus on writing a good title and description; the keywords tag does not carry much value anymore after being abused for so many years. The title and descriptions should address the user first, and be readable and meaningful. Do not simply stuff a bunch of keywords in there, as these will show up in search results.

The title will be the clickable link that appears in search results, and the description is the text that shows up under the listing. Therefore, you want to be sure that the writing conveys something to the visitor.

3. Build more links into your site

If gasoline powers engines, then backlinks power rankings. You'll want to build links from other site into yours. This is perhaps the most influential factor when it comes to ranking your site well. A link into your site counts as a vote of importance, and you want a lot of votes. A quality link not only boosts your rankings, but can also drive traffic to your site from the clicks it receives. Links come in all sorts of varieties. Here are a few ideas that you can get started with:

  • Create social profiles. Sites like Snooth, Wine Berserkers, and many others allow you to sign up and create a user profile. In that profile, you can add a link to your website.
  • Build a Wikipedia page. Anyone can edit and add a Wikipedia page, just like Chateau Montelena has done here
  • Drop links on Twitter and Facebook. Search engines love to see backlinks from social sites, as it's an indication that people are chatting about you.
  • Comment on blogs. Do a Google blog search for your winery, or some of your varieties and chances are you'll find a wine blogger reviewed your wine. Usually they allow you to comment. Not only is this a good way to "touch" your audience, but you can add a link to your site.

4. Guest blogging

Guest blogging offers a great way to reach new audiences. With so many wine bloggers out there, you have abundant opportunities to reach out to them and see if they'll allow you to post something. You don't want to simply write about your winery either. Take a topic, like the demise of Merlot popularity, and write about while framing it in your winery's context. If you make an excellent Merlot, like Gundlach Bundschu does, you can easily spin the article so that it's both interesting and relevant to your winery.

To find some guest blogging opportunities, use some of these search operators in Google:

  • Guest Post “keyword”
  • Write for us “keyword”
  • “keyword” submit guest post
  • “keyword” submit a post
  • “keyword” guest blogging
  • “keyword” guest blogger

5. Video Marketing

Video sharing sites continue to rise in popularity. If you can create a small promo video, you can upload it to sites like Youtube and Vimeo, and also use it to promote in emails or on your own website. Gundlach Bundschu put together a great video on the history of Merlot, which went viral and has received almost 25k views in just a few weeks. Obviously they put some work and thought into it, but it goes to show that a little creativity can really help when trying to generate a buzz.

Effective SEO strategies harness the power of the internet to drive traffic to your website, establish customer relationships, and build trust in your brand. Modern marketing strategies require you to leverage search engines, social networks, and content publishers to build your online reputation and attract new customers. It's crucial that you understand how to optimize your site, and realize the rewards of doing so.

eWinery Solutions provides SEO services to help drive visitors to your site and expose your brand to new faces. Visit their site to request a free site audit, and receive an hour of consultation at no charge.


Your site exists - But can it be found?
15 March, 2012

 

Search Engine Optimization

Your site exists. But can it be found? Where are you?


Search for some of your wines on Google. Did your website come up as the #1 result? #2? #3? What about if you searched for “Sonoma Winery”? Or “Napa Cabernet”? Are you now in the top three results? If so, perhaps you don’t need to read the rest of this email. Just go back to what you were doing, sorry for the interruption.

BUT if your top search results did not include you, or even worse, showed your competitor, then your website definitely needs a touchup. People searched for Sonoma Winery 49,500 times last month. They found something. Was it you they found? Napa Cabernet received 27,100 searches. It was your wine they saw, we hope. Search for a few terms about your region. What happened? Try grape varieties. Were you on top? Or try these or something appropriate for you: Napa Winery Tour (searched 22,200 times last month), Geyserville winery (720), Russian River Pinot (5,400). You get the point. How high up were you ranked?

Remember that 60% of clicks on search come from the 1st three results! Just being on the first page is really not good enough. What you need is an inbound marketing strategy focusing on Search Engine Optimization. Think of this as content + social media + links = SEO.

  •  Content is what’s on your website. Your wines, your story, your vineyards, your staff, your tasting room, your dog, etc.
  • Social Media is Facebook, Twitter, You-Tube, Pinterest, and all those others you keep saying you need to join, but never get around to it.
  • Linksto you on other sites, blogs, social media are a great source of pride yes, but sales too, especially if they help you rank higher.


Search Engine Optimization is all this plus keywords and descriptions that you enter on your site.

These work together to get you and your wines on top of your competitors and their wines.

Add to this mix eWinery Solutions and top SEO inbound marketing expert Mike Meisner, and soon you won’t have a moment to yourself. You’ll be far too busy filling orders.

Here’s what we can do for you:

  • Help you increase your brand exposure with strong social media interaction, efficient use of search engine marketing, blogging, and informative content.
  • Showcase your brand to more people, thereby increasing your sales and boosting your conversion rates.
  • Using a metrics-based approach we will help you understand the quality of visits and measure campaign effectiveness.
  •  We will create campaigns that result in more foot traffic, calls for inquiry, wine sales, and wine club signups.


Compared to buying ads (called Outbound Marketing), SEO or Inbound Marketing costs less, far less, and is better targeted, is very accessible to small and medium-size businesses, offers a higher close rate, and fosters trust. All of these lead to more customers and improves your bottom line.

Call Mike Meisner at eWinery Solutions today at 707-260-0302 or write to mmeisner@ewinerysolutions.com and get started with a free site audit now!


Press Release: eWinery Solutions Introduces Powerful Business Intelligence Reporting for Wineries and Wine Retailers
23 January, 2012

A complete business intelligence solution at your fingertips

"Within one system we will be able to pull data from our tasting room, wine club, ecommerce and telemarketing channels and create customized reports and do predictive analytics to support targeted cross-marketing programs to all our customers."

Napa, CA (PRWEB) January 23, 2012

eWinery Solutions, the industry leader in fully integrated business platform solutions for the wine industry, announced the launch of their new Business Intelligence “BI” Reporting. The new functionality will help sales and marketing staff at wineries and wine retailers obtain real-time access to business critical data. Powered by Information Builders’ suite of Business Intelligence solutions, BI Reporting delivers key point-of-sale, ecommerce, club member, inventory, CRM, and telesales information when it's needed most; whether in the office or remotely via a mobile device.

Dick Kline, founder and CEO of eWinery Solutions, has seen the complexity of reporting needs evolve as multiple integrated partners shared common customer data. “Our clients need enhanced reporting tools that go beyond just creating a dashboard of static reports that look pretty. They need in-depth analytics on all facets of their consumer direct business. By partnering with Information Builders, we’re bringing best-of-breed business intelligence to the wine industry. Helping our clients do business better is what we’re all about.”

eWinery Solutions BI Reporting includes over a dozen standard reports that can all be used “out of the box” or tailored by the user. A library of over 50 charts and graphs are available for each report to give clients a “business at a glance” overview as well as an in-depth look into their sales, customer records, and clubs. Reports can be created in HTML, PDF, Excel or Flash format. All of the reports allow for customizable date ranges, comparative time period evaluation, and exporting of data to Excel for further analysis.

Features and Benefits 

  •     View data from multiple vendors (such as Napa Valley POS, VinoVisit, and others). Data is available from any vendor utilizing eWinery Solutions API’s.
  •     Date ranges are customizable so that wineries can see trends and create projections based on the information that is most relevant to their businesses. For example, a winery may choose to measure:

o    Total sales and top performing products on an annual basis 
o    Wine club signups and cancellations on a quarterly basis 
o    Number of orders and conversion rates on a monthly basis 

  •     Full mobile version. View all of your reports from your iPhone, iPad, or Android phone. Each screen has been optimized for mobile viewing.
  •     Save and distribute a report in a number of formats.
  •     Actionable alerts highlight areas where attention is needed (i.e. orders stuck at fulfillment).
  •     The data behind all reports can be downloaded for further analysis.

Matt Wood, Estate Director of Domaine Chandon and Newton Vineyard, has been a longstanding proponent for better business intelligence software for the wine industry. "This addition of strong BI tools to the eWinery Solutions platform is key to executing focused 360 degree CRM strategies to drive consumer direct sales", said Wood. "Within one system we will be able to pull data from our tasting room, wine club, ecommerce and telemarketing channels and create customized reports and do predictive analytics to support targeted cross-marketing programs to all our customers."

About eWinery Solutions

eWinery Solutions is the market leader in developing and implementing comprehensive business solutions exclusively for the wine industry. Our integrated business platform connects wineries with consumers through our advanced technology, professional services and extensive industry and retail experience. Founded in 2003, the company now serves more than 350 clients in the U.S. and major wine producing regions of the world, with more than 400 websites operating utilizing the company’s proprietary technology and services.

The company employs 30 staff members in its Napa headquarters and satellite offices in Nevada City, California and New York City. Additional information on the company and management, including a list of major clients, can be found on the company website at http://www.ewinerysolutions.com.

About Information Builders

Information Builders provides software and services that bring smarter decision-making and streamlined processes to leading organizations in business, government, and education worldwide. The company’s software is installed in tens of thousands of locations, servicing millions of users. Its WebFOCUS business intelligence (BI) platform delivers massively scalable information applications, analytics, and customer-facing portals to the new generation of information users to deliver game-changing business results. Its iWay Software integration platform allows enterprises to leverage all of their information resources to streamline internal and business-to-business processes while escalating the overall accessibility and integrity of information regardless of environmental complexity. Headquartered in New York City with 60 offices worldwide, the company employs 1,350 people and has established significant industry partnerships. Visit Information Builders at informationbuilders.com. For ongoing news, go to informationbuilders.com/new or follow Information Builders at @infobldrs.


Press Release: eWinery Solutions Achieves PCI Compliance Certification
16 January, 2012

The most secure, integrated ecommerce platform in the Wine Industry

 Napa, California (PRWEB) January 12, 2012

01.12.2012– eWinery Solutions, the industry leader in fully integrated business platform solutions for the wine industry, announced today it has received Payment Card Industry Data Security Standard certification (PCI-DSS) for its consumer direct software platform. eWinery Solutions is responsible for securing information for millions of credit card members every year. PCI-DSS certification confirms eWinery Solutions has met security requirements for increased controls of consumer data providing enhanced protection from credit card fraud.

The eWinery Solutions business platform is the first fully integrated ecommerce platform in the wine industry to achieve PCI Compliance Certification. The PCI Standard is the result of a collaborative effort formed by the five major credit card companies (Visa International, MasterCard Worldwide, American Express, Discover Financial Services and JCB) to cultivate a well-organized methodology for protecting sensitive payment and consumer data in an effort to prevent electronic payment fraud. All merchants, entities and software solutions that process, store or disseminate electronic payment data must be PCI- DSS compliant.

“Our clients trust us with their consumers’ sensitive credit card data. As the wine industry’s leading integrated consumer direct business platform, it’s mission critical for us to protect that data every moment of every day. We’ve worked hard to achieve PCI Compliance Certification, because without data security for our clients and their consumers, nothing else matters.” said Dick Kline, Founder and CEO of eWinery Solutions.

 Michael Grow, Chief Technology Officer for eWinery Solutions said the assessment vendor, K3DES, was a great asset in the process. "We felt strongly about using an outside Qualified Security Assessor (QSA) to ensure our systems held up to the most rigorous scrutiny possible.This same level of scrutiny is just not achievable with self-certification using non-qualified staff. We want to thank K3DES and their diligent auditors for their incredibly thorough examination of our advanced systems and protocols.”

K3DES is approved by the PCI Security Standards Council as a Qualified Security Assessor (QSA) and is an Approved Scanning Vendor (ASV), sanctioned to audit, provide the attestation of compliance and perform the quarterly perimeter network vulnerability scans required by PCI.

“We’d also like to thank our clients for their support during the process of attaining PCI Compliance Certification,” Grow said, “We’re fortunate to enjoy such collaborative partnerships.”

 

About eWinery Solutions

 

eWinery Solutions is the market leader in developing and implementing comprehensive business solutions exclusively for the wine industry. Our integrated business platform connects wineries with consumers through our advanced technology, professional services and extensive industry and retail experience. Founded in 2003, the company now serves more than 400 clients in the U.S. and major wine producing regions of the world utilizing the company’s proprietary technology and services.The company employs 30 staff members in its Napa headquarters and satellite office in Nevada City, California. Additional information on the company and management, including a list of major clients, can be found on the company website at http://www.ewinerysolutions.com.

###

 


Blog Post on smartphones vs. tablets
26 September, 2011

The explosion of mobile devices and the creative ways savvy marketers are interacting with their consumer base via mobile initiatives is one of the hottest topics on the web today.

We’ve assembled a treasure trove of marketing ideas, industry news and blog postings to help keep you at the forefront of this rapidly changing opportunity. Please enjoy this edition of the eWinery Mobile Newsletter and feel free to post your comments on our new website devoted entirely to mobile commerce.  See more at  www.ewinerymobile.com
 

Smartphones Vs. Tablets
 
Now that online commerce is moving beyond just the PC, what technology is providing the greatest lift?
 
Is it the Smartphone that nearly everybody these days seems to have? Or is it a tablet, specifically the iPad, though other tablets are coming to market fairly rapidly?
 
Smartphones, according to a recent report, are used increasingly for mobile shopping. Or at least browsing. But it is the iPad tablet that has provided greater revenues for retailers. Traffic on the smartphone apparently is not translating into direct revenues as fast as the iPad is.
 
With mobile, there is significant traffic on both the iPhone and Android devices. 36% of people have smartphones. Only 5% of people own tablets, and yet...conversions appear to be far greater on the tablets than on smartphones.
 
This does not mean that smartphones are not producing revenue. Many people will look for information about products on their smartphones. But when it comes to purchasing, the smartphone user will either go into a bricks and mortar store (or winery), or visit the retailer's original website on their PC. Smartphones may be smart, but they sure are small and difficult to use. As Business Week has said, size matters.

Tablet screens are larger. And people find it so much easier to select items, type in address and credit card info on those larger screens. "Fat fingers" are less of a problem with Tablets. 
 
Additionally, tablet sites frequently will have as much information as a PC site, whereas smartphone sites have considerably less. A smartphone can be useful if someone knows exactly what they want and can just press the big "buy" button. But if a customer wants information about a product or your company, it can be too hard to find on a smartphone. And too much information on a smartphone screen is just too confusing to users.
 
Forrester research also noticed that about two thirds of people who have both smartphones and tablets say they will shop more with the tablet than the smartphone.
 
So which one should you choose? That's the wrong question. The right question is when are you going to have both a smartphone and a tablet site? If you choose to have only a tablet site, you are writing off a significant segment of your customers. And if you choose only a smartphone site, well, you might be saying goodbye to your business as mobile commerce will soon (not yet, don't panic) replace traditional ecommerce methods now mostly only on the PC.


Winery Mobile sites are fast becoming the wine lovers' commerce sites of choice.
10 August, 2011

www.ewinerymobile.com is where a winery needs to go to find out all about this new and very exciting technology and how it will immensely benefit them. Here a winery will learn what is the difference between a website and a mobile site, and will learn what to do and what not to do. eWinery Solutions is now building mobile sites for those of their 400 clients who want one.



Title Name Email Phone
General Manager Martin Olsen martin@vinsuite.com 707-253-7400 Ext (1001)
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Marketing Marketing marketing@vinsuite.com 707-253-7400
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