COMPANY PROFILE

VINGDIRECT

VingDirect logo


CONTACT INFO

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Address

833 Gravenstein Hwy. S
Sebastopol
CA, 95472
United States
Phone
707.861.9943
Fax
707.861.9625
Primary
Susie Tucker

ABOUT US

 

Wineries who have joined VingDirect are achieving above average tasting room and wine club sales growth. VingDirect helps family wineries increase consumer sales through online Tasting Room Performance Trackers, sales training, educational webinars and DTC expertise. On average, VingDirect wineries increase their tasting room sales 35% and their wine club signups by 70%!

Contact us today to discuss your winery goals.

 

Contact Our VingTeam

Tammy Boatright      Founder/President                                 tammy@vingdirect.com             707.364.8866

Lindsay Kana            Director of Sales & Marketing               lindsay@vingdirect.com             512.308.2908

Susie Tucker             Business Development                             susie@vingdirect.com            512.412.6319

Vanessa Sternick     Operations and Logistics Manager      vanessa@vingdirect.com         512.412.6319

HELPING FAMILY WINERIES GROW DIRECT TO CONSUMER SALES


Tasting Room Performance Tracker

This reporting tool is automatically updated daily, enabling you to monitor and manage tasting room performance. No need to wade through reams of reports – our Performance Tracker displays the actionable indicators. Stay in touch with your tasting room results on your iPhone, iPad... anywhere you have an internet connection. VingDirect membership is required. Contact us here to request a demo and get started.

 

Mystery Tasting

Don't be in the dark about your most valuable direct to consumer channel! Let VingDirect help you measure and manage your tasting room staff performance. This monthly program allows you to see how your team is doing and learn what your guests really think about your tasting experience. We provide a written summary with recommendations and we’ll also let you know how you compare to others in the wine industry. Contact us here to learn more about our Mystery Tasting service.

 

Sales Training

VingDirect wants to help you grow your direct to consumer sales! We work with you to customize onsite sales training and we also offer monthly trainings at our VingDirect offices. Contact us today to learn about the unique trainings we offer. Some of the trainings we offer are:

  • Converting Guests to Members
  • Selling More Wine to Your Tasting Room Guests
  • Building & Strengthening Your Tasting Room Dream Team
  • Phone Friendly Wine Sales

Direct to Consumer Recruiting

We know how important it is to go beyond the resume to find the person who will be a right fit for your winery. From creating the job description and the ad to interviewing and conducting reference checks, we aim to make the recruiting process smooth and pain free for our winery clients. Let us help you find the right person. We've successfully recruited for the following positions:

  • General Manager
  • Direct to Consumer Manager
  • Wine Club Manager
  • Tasting Room Manager

Building a Strong Brand

How do you differentiate yourself in the sea of wineries? VingDirect can help you peel back the layers to discover what it is that makes you unique – what sets you apart from your competitors. We will work with you and your team to deliver your message clearly through all your customer touchpoints. Contact us today to get started.

 

Direct To Consumer Assessment

Ever wonder what you might be missing? Would you like to know what you could be earning across all your direct to consumer channels? VingDirect delivers an assessment of your 12-24 month potential, along with specific direct to consumer recommendations and sales projections. Whether you are developing strategy, are building your budget or need to report to your bank, the direct to consumer assessment is the right place to start. Contact us here and get started today!

 

Benchmarking Performance Tracker Tool

Compare your tasting room results to those of your winery peers. VingDirect's benchmarking dashboard tool is the only of its kind in the wine industry. Our members use the same data definitions and data is automatically populated, so you can count on consistency, accuracy and quality of data. The tool allows you to query the pool by any or all of 5 different criteria, by day, month or year. VingDirect membership is required for access to the benchmarking dashboard. Learn more about our benchmarking dashboard here.

Vicky's Tips for Sales Growth
Vicky's Tips for Sales Growth
Amista Vineyard's Proprietor, Vicky Farrow, shares her tips for growing wine sales using VingDirect's Benchmarking Performance Tracker.
Casee's Tips for Coaching the Team Using Metrics
Casee's Tips for Coaching the Team Using Metrics
Tasting Room Manager, Casee, shares tips on coaching her team to success
VingDirect's Tasting Room Performance Tracker
VingDirect's Tasting Room Performance Tracker
Our Marketing Manager shares how Tasting Room Managers use the Tasting Room Performance Tracker
Clip from Social Media for the Wine Industry
Clip from Social Media for the Wine Industry
Paul Mabray shares the 5 tribes of online wine buyers. Contact VingDirect to watch the full webinar.
Top 5 Metrics to Track in Your Tasting Room
Top 5 Metrics to Track in Your Tasting Room
Quick Tips on Capturing Data in Your Tasting Room. Start Tracking Today, Analyze Results and Increase Performance
Holiday Season is Upon Us: Spice Up Your Sales!

Holidays are the perfect opportunity to sell MORE wine and gain more wine club members.

Join our WEBINAR next Tuesday, October 23rd & learn how to:

-See the holidays as the opportunity that they are and thoughtfully PLAN ahead for them.

-Utilize multiple channels. 

-Create sales driven holiday themed events to get tasters in.

Panelist: Tara Guthrie, Director of Marketing and PR at William Chris Vineyards

$89 per attendee

Free for VingDirect Members!

CLICK HERE TO REGISTER


News Archive


NEW Virtual Training: "Phone Friendly Wine Sales"
09 October, 2018

One of the biggest untapped DTC opportunities for family wineries is Outbound Phone Sales!

Learn the following in our "Phone Friendly" Sales Training:

  • Psychology of sales
  • Scripting
  • Outbound call flow
  • Winning wine descriptions
  • Overcoming objections
  • Closing
  • Role Play

WHEN: Tuesday, October 16th |9am - 12:30pm (PT)

WHERE: ONLINEwith our LIVE trainer!

sign up

REGISTRATION ENDS FRIDAY AT 5PM


Training for Tasting Room Managers Next Week
25 September, 2018

TWO NEW Trainings for TR Managers...

Part I: Hiring & Building A Strong Team - OCTOBER 2, 2018

 

  • Learn How to Identify Tasting Room Talent
  • Get Step by Step Tools to Write a Compelling Ad
  • Learn What to Look for in a Resume
  • Create Key Questions for the Interview Process
     
 
Part II: Onboarding & Coaching Your Team - OCTOBER 3, 2018
 
  • Create a Timeline for Onboarding and Ongoing Coaching
  • Onboarding Structure- How to Introduce Your Team to Responsibilities, Culture, Tools, Environment, and Colleagues
  • Find Out About the Leadership Strengths, Challenges, and Development Tips for the Enneagram Types
  • Discover Ways to Motivate Your Team
  • Learn How to Effectively Manage Your Team
  • Learn How to Set Inspiring Goals Based on Data
     
     

Direct to Consumer Assessment & Growth Plan
11 September, 2018

Ever wonder what you might be missing?

Would you like to know what you could be earning across all your direct to consumer channels?

Wonder no more...we have a NEW "light" version of our DTC Assessment!

You will receive Recommendations for...

  • Wine Club Structure, TR collateral and guest experiences
  • Wine Club Attrition
  • Guest Experience
  • Site improvements
  • Merchandising
  • All DTC and marketing channels (E-mail, E-commerce, Events, Telemarketing, Wine Club, Tasting Room, Social Media)
  • Local Market Competitive Pricing Analysis of Retail price points (if needed)

Contact us here and get started today! 

Or call 512-308-2908


Tasting Room Managers Need Training Too!
05 September, 2018

TWO NEW Trainings for TR Managers...

Part I: Hiring & Building A Strong Team - OCTOBER 2, 2018

 

  • Learn How to Identify Tasting Room Talent
  • Get Step by Step Tools to Write a Compelling Ad
  • Learn What to Look for in a Resume
  • Create Key Questions for the Interview Process
     
 
Part II: Onboarding & Coaching Your Team - OCTOBER 3, 2018
 
  • Create a Timeline for Onboarding and Ongoing Coaching
  • Onboarding Structure- How to Introduce Your Team to Responsibilities, Culture, Tools, Environment, and Colleagues
  • Find Out About the Leadership Strengths, Challenges, and Development Tips for the Enneagram Types
  • Discover Ways to Motivate Your Team
  • Learn How to Effectively Manage Your Team
  • Learn How to Set Inspiring Goals Based on Data
     
     

Learn How to Convert MORE Guests to Wine Club Members!
28 August, 2018

Online Training Next Week!

Date: Wednesday, September 5th | 9am-12pm (PT)

Converting Guests Training

CLICK HERE FOR MORE INFORMATION & REGISTRATION


Jump Into Action: Create Strategic DTC Plans for Your Winery
22 August, 2018

LIVE Webinar on Tuesday, August 28th | 9am-10am(PT)

How can you be successful without a plan in place? Learn how to plan a successful direct to consumer program at your winery and put it into action. Hear from Cory Brown, CFO of Long Shadows Vintners, and Tammy Boatright, President of VingDirect.

NON-MEMBERS CLICK HERE TO REGISTER

ALWAYS FREE FOR VINGDIRECT MEMBERS!


Online Sales Training Next Week!
14 August, 2018

August 21st | 9am - 12pm (PT)

NO Travel Required!

online training

CLICK HERE TO REGISTER


NEW DTC Resources for Wineries!
08 August, 2018

Email susie@vingdirect.com for a FREE demo!


Online Sales Training for Tasting Room Hosts & Managers!
01 August, 2018

Date: Tuesday, August 21st

Time: 9am - 12:30pm (PT)

Topic: "Sell More Wine to Your Tasting Room Guests"

CLICK HERE FOR MORE INFORMATION & REGISTRATION

NO TRAVEL NECESSARY!!!


Last Chance to Register for Online Training!
18 July, 2018

Next Tuesday - Virtual Training: 'Build & Strengthen Your Tasting Room Dream Team!'

July

CLICK HERE TO REGISTER

Please note: Attendance is limited to 10


Virtual Online Sales Training Next Week!
27 June, 2018

Sales Training for Tasting Room Staff and Managers!

NO Travel! LIVE Trainer!

CLICK HERE TO REGISTER


Live Webinar: Marketing Matters - Discover Marketing Secrets
13 June, 2018

Tuesday, June 26, 2018 | 9am - 10am (PT)

How do your marketing efforts measure up? Do you have a calendar in place? Are you reflecting your brand image? Are you segmenting? Learn best practices and discover the secrets to make your marketing successful!

ALWAYS FREE FOR VINGDIRECT MEMBERS!

Click here to register!


Virtual Training Next Week!
04 June, 2018

Learn how to gain MORE wine club members with our LIVE trainer, Susie!

Training is online on Tuesday, June 12th!

BME

CLICK HERE FOR MORE INFORMATION & REGISTRATION!


Last Call to Register for Outbound Phone Training!
30 May, 2018

Outbound Training

*REGISTRATION ENDS THIS FRIDAY*

ONLY 5 SEATS LEFT!

CLICK HERE TO REGISTER


Last Chance to Register for Tasting Room Manager Training!
22 May, 2018

On May 29th there will be an ONLINE VIRTUAL Training with a LIVE Trainer!

This training was created specifically for Tasting Room Managers!

Registration Ends Thursday at 5pm!

TRManagerTraining

CLICK HERE FOR PRICING & REGISTRATION

 


Phone Friendly Wine Sales Training in California
09 May, 2018

 Next Month!

This in-person training is focused on increasing wine sales through outbound phone calls to wine club members & customers.

CLICK HERE FOR MORE INFORMATION & REGISTRATION


Learn How to Convert MORE Guests to Wine Club Members!
02 May, 2018

Virtual Trainings are in high demand and there is limited seating so register soon!

register


Virtual Online Sales Training Next Week!
24 April, 2018


Online Sales Training for Tasting Room Hosts & Managers!
10 April, 2018

Join our LIVE Virtual Trainer next week!

CLICK HERE TO REGISTER


The VingDirect Forum is Approaching!
20 March, 2018

Tickets are Flying for the 2018 VingDirect Forum!

Date: Thursday, April 12, 2018

2018 VingForum Agenda

Sign Up Link


Virtual Training for Tasting Room Hosts Next Week...
27 February, 2018

This training is for you if:

  • You want creative ideas & techniques of ways to offer the wine club to your guests
  • You have difficulty connecting your wine club (benefits & events) to your guest's interests
  • You are focused on gaining more wine club members at your winery
  • You don't have time to travel for training but you still want to attend "in person"

Join our LIVE trainer, Susie Tucker for "Converting Guests to Wine Club Members" Online Training!

When: Wednesday, March 7th | 9am(PT)

Where: Your Computer!

CLICK HERE TO LEARN MORE & REGISTER


Live Webinar: Building Blocks of Wine Club - How Strong is Your Foundation?
20 February, 2018

When: Tuesday, February 27, 2018 | 9-10am(PT)

Cost: $89

How does your wine club measure up? Are you set up for success or failure?

Hear from Jesse Barter of Four Point Cellars and discover best practices for your wine club structure that you can implement today!

VingMembers contact us for your free code.


NEW Performance Tracker!
07 February, 2018

We have been working behind the scenes over the past five months to make significant changes to our Performance Tracker!

The NEW PT is finally ready for unveiling!!!

Here are just a few of the NEW features:
  • Zip Code Filter on the Benchmarking PT
  • Data Zoom
  • Team Performance at a Glance

To see the NEW PT, click here for a FREE demo!



FREE Live Webinar: 2017 DTC Trends & 2018 Forecasts
16 January, 2018

When: Tuesday, January 30th | 9-10am (PT)

Join us on January 30th to look back at 2017 tasting room and wine club trends, share regional insights and highlight new areas of DTC growth.

VingDirect President/Founder, Tammy Boatright, discusses 2017 key tasting room metrics and offers forecasts and suggestions for 2018.

CLICK HERE TO REGISTER

It's FREE!


LIVE Webinar: "Call Me - Outbound Phone Marketing"
20 December, 2017

Date: Tuesday, January 9th | 9am-10am(PT)

One of the biggest untapped DTC opportunities for family wineries is Outbound Phone Sales.

Winery fans love a phone call from “their winery.”

Join us on this live webinar to learn how to do Outbound right!

VingDirect Members contact us for your discounted rate!


Last Chance to Lock in 2017 PT Rates!
13 December, 2017

You could be a Performance Tracker Member for $345/month...

Here's What You Get...

  • A view of how you are performing to goals on a daily basis. Red, Yellow & Green indicates if you are on track to meet your monthly goals.
  • Monthly calls with a Vingette to help you reach your goals (for 90 days)
  • Benchmarking View - over 35 wineries in the pool (California, Oregon, Texas, & Washington)
  • Sales Person Conversion Tracker
  • Access to the Wine Industry's LARGEST DTC Resource Library (over 75 resources)
  • Complimentary Live Monthly DTC Webinars
  • AND MUCH MORE...


 CLICK HERE or call 707.861.9943 TO LOCK IN OUR CURRENT PT MONTHLY RATE OF $345/month  
 
  *PT MEMBERSHIP RATES WILL INCREASE JANUARY 1, 2018*  


LIVE Webinar : Step Out of the Box & Create Profitable Winery Events
06 December, 2017

When: Tuesday, December 12 | 9am - 10am(PT)

Where: YOUR computer or laptop!

How often have you questioned the value of wine club events? Let’s face it… they take a lot of energy and many wineries don’t feel successful. This panel of winery managers will discuss the different types of events and how they measure success. Hear about their best events and take away tips to build a successful event portfolio at your winery!

Members contact us for your code...webinars are always FREE for you!

Only $89


Can't make it? No worries, just register and we will email you the recording!


Want to UP your DTC Game???
15 November, 2017

Ever wonder what you might be missing?

Would you like to know what you could be earning across all your direct to consumer channels?

VingDirect delivers an assessment of your 12-24 month potential, along with specific direct to consumer recommendations and sales projections.

Whether you are developing strategy, are building your budget, or need to report to your bank, the direct to consumer improvement plan is the right place to start.

Contact us here and get started today!

 


Virtual Training Next Week!
08 November, 2017

Hop on your desktop or laptop and learn how to convert more guests to wine club members!

DATE: Tuesday, November 14th

CLICK HERE TO LEARN MORE & REGISTER

$185/person


Virtual Sales Training Next Week!
17 October, 2017

"Selling More Wine to Your Tasting Room Guests"

When: Wednesday, October 25, 2017

9:00am - 12:30pm (PT)

*Minimum requirement: 3 attendees. Maximum: 10 attendees*

**This class is intended for each attendee to use their own computer. No sharing of computers is allowed**

Attendees will learn to:
• Identify personal selling barriers and learn how to eliminate them
• Understand the importance of acknowledging guests' objections and learn techniques for making the guests feel heard
• Utilize the opportunity circle to turn an objection into a sales opportunity
• Paint a picture for your guests using power wine descriptions -- a powerful technique for increasing sales in the tasting room

Requirements for Virtual Classroom:
-computer with speakers/microphone
-webcam
-Headphones or earbuds
-quiet/ distraction free environment to learn

Email susie@vingdirect.com or call 512.412.6316 for more information!

MEMBERS contact us for your discounted rate!

*Limited to 10 Attendee


Winery Educational Growth Membership
27 September, 2017

Education = Empowerment! Stay in the DTC loop!

Get the latest education from monthly webinars, online sales training and the largest DTC Library in the wine industry!

CLICK the IMAGE ABOVE or email susie@vingdirect.com for more information!


LIVE Webinar: "Wine Club Superstar: A Profile of Success"
13 September, 2017

Date: Tuesday, September 26

Time: 9am - 10am(PT)

'Wine Club Superstar: A Profile of Success'

What do wine club superstars do to grow their clubs? Join us to hear the secrets of our panel of wine club managers. Take away tips and tactics for selling more wine, increasing retention and signing up more wine club members!

CLICK HERE TO REGISTER

Members contact us for your code...webinars are always FREE for you!


Virtual Training for Tasting Room Hosts!
30 August, 2017

Join our LIVE trainer from your computer or iPad and learn how to convert MORE guests to Wine Club Members!

Login and Learn on Tuesday, September 12th at 9:00am(PT)

CLICK HERE for more details & registration.

Tasting Room Hosts & Managers from wineries across the U.S.

Call us today for custom virtul training for your entire team!

707.861.9943 or email susie@vingdirect.com


Sell MORE Wine in Your Tasting Room
22 August, 2017

Unique VIRTUAL Training to Sell MORE Wine in the Tasting Room!

No travel...grab your laptop or iPad and LEARN!

Tuesday, August 29th, 9am(PT)

CLICK HERE TO REGISTER

Virtual Sales Training


LIVE Webinar: "Attract Media Attention(No Potions Necessary)"
16 August, 2017

August 22nd | 9am - 10am(PT)

Attracting media attention is a crucial strategy for increasing your brand awareness… but where do you find time and talent to devote to media? Our winery panelists will talk about their media successes and answer your questions about creating media buzz!

Panelists:

Paul Mabray, Vice President, Avero, LLC

 

Tara Guthrie, Marketing Director, William Chris Vineyards

CLICK HERE FOR MORE INFORMATION & TO REGISTER

Members contact us for your code...webinars are always FREE for you!

MONDAY IS THE LAST DAY TO REGISTER!


Training in Napa, CA!
26 July, 2017

Converting Guests to Club Members - Increase Club Conversion in the Tasting Room

When: August 23, 2017 | 9am - 12:30pm (PT)

Where: Napa, CA

This formal training will include lots of interaction and role-playing with great take aways you can use immediately in your tasting room.

Attendees will learn:
• How to identify guests as one of four guest types
• The VingDirect Beginning, Middle, End (BME) technique to convert more guests to club members
• How to build strong connections with guests
• Effective ways to use the sales hierarchy to increase sales in the tasting room

CLICK HERE TO REGISTER

*Attendance is limited


Learn How to Convert Guests to Wine Club Members...
19 July, 2017

VIRTUALLY! Join our LIVE trainer from your computer or iPad and learn how to convert MORE guests to Wine Club Members!

Login and Learn on Tuesday, August 8th at 9:00am(PT)!

CLICK HERE for more details & registration.

Tasting Room Hosts & Managers from wineries across the U.S.

 

Call us today for custom virtul training for your entire team!

707.861.9943

susie@vingdirect.com


NAPA Training for Tasting Room Managers!
14 June, 2017

Build & Strengthen Your Tasting Room Dream Team!

Please note: Attendance is limited to 8

When: June 28, 2017 9 am. - 4:30 p.m.

Where: Cuvaison Winery, 1221 Duhig Road, Napa, CA

Audience: Tasting Room Managers

CLICK HERE FOR MORE INFO & REGISTRATION


LIVE Webinar Next Week!
17 May, 2017

"Elevating the Guest Experience: A Case Study"

May 25th | 9 - 10am (PT)

Does an elevated guest experience lead to greater sales and loyal club members? Join two industry leaders as they share their guest experience and how they measure success!

CLICK HERE FOR MORE DETAILS & TO REGISTER!

Call 707.861.9943 for more information.


Training on 4/17 for Tasting Room Hosts & Managers!
12 April, 2017

Join us for our most popular training, Converting Guests to Club Members!

When: April 19, 2017 | 9 am. - 12:30 p.m.

Class begins promptly at 9 a.m., so please join us for coffee at 8:30!

Where: Opolo Vineyards
7110 Vineyard Drive
Paso Robles, CA 93446

Audience: Tasting Room Managers and Tasting Room Hosts

Club members are the annuity for your winery but oftentimes tasting room team feel uncomfortable offering the wine club to guests. Converting Guests to Club Members isn't about sales... it's about listening to guests and linking their interests to the wine club. Our 3.5 hour formal training includes roleplay and the opportunity for students to address their specific challenges and questions.

Family wineries who receive our training average an increase of 2-3 points in their club conversion rate!

REGISTER HERE!

**ATTN: VingDirect members please contact us for your special, discounted rate

Please note: Attendance is limited


Tasting Room Manager needed in Saratoga, CA
05 April, 2017

Cinnabar is a boutique, family-owned winery that reveres winemaking as a form of modern-day alchemy—the blending of science with a touch of nature's magic. Rooted in the Santa Cruz Mountains at our lively Saratoga Tasting Room, we partner with local growers to coax the transformation of the finest California grapes into distinct and delightfully approachable wines.

We are seeking the ideal candidate for the position of Tasting Room Manager who will have experience managing teams focused on delivering exceptional customer experiences and a proven track record of achieving sales and financial goals. This position will report to the Owner/CEO.

Please email lindsay@vingdirect.com for more information.


VingDirect DTC Forum - April 20th
08 March, 2017

Let's change the DTC conversation! Get INSPIRED with us at the VingDirect DTC Forum!

When: April 20, 2017 | 8:30 a.m. - 4:15 p.m.

Where: 1030 Apollo Way, Santa Rosa, CA 95407 (North Coast Builders Training Facility)

The Audience: Manager level & above

Topics: Branding, Luxury Experience, Financial Views, & more

Speakers:

Eddie Trask | DTC Director | Sinegal Estate Winery

Mike Bellaran | Accounting and Finance Manager | Gary Farrell Vineyards & Winery

Don Davis | Director of Sales & Hospitality | MacRostie Winery

Lesley Keefer Russell | General Manager | St. Helena Winery

Brian Baker | VP of Sales & Marketing | Chateau Montelena

...and more to come

CLICK HERE TO REGISTER & SEE THE AGENDA!


MARCH TRAINING for Tasting Room Managers!
01 March, 2017

Build & Strengthen Your Tasting Room Dream Team!

Please note: Attendance is limited to 8

March 22, 2017 9 am. - 4:30 p.m.

Class begins promptly at 9 a.m., so please join us for coffee at 8:30!

Where: VingDirect Conference Room

833 Gravenstein Hwy South, Sebastopol, Ca 95472

Audience: Tasting Room Managers

Part 1: 'HIRING & BUILDING A STRONG TEAM'
Attendees Will Learn:

-How to Identify Tasting Room Talent
-What to Look for in a Resume
-How to Build a Strong, Cohesive Team

Attendees Will Practice & Take Away:

-Sample job description for TR Host
-Interview Practice – Role Play with Susan Cole
-Top 5 Hiring Tips

Part 2: 'MANAGING YOUR TEAM'
Attendees Will Learn:

-Identify Your Leadership Style
-Discover Ways to Motivate Your Team
-Learn How to Effectively Manage Your Team

Attendees Will Practice & Take Away:

-List of communication activities to implement during team meetings
-Employee Engagement Packet (Assessment & Tips for employee engagement)
-Effective Performance Review Practice – Role Play with Susan Cole

Please contact us at 707.861.9943 for more information, or CLICK HERE TO REGISTER

**ATTN: VingDirect members please contact us for your special, discounted rate


Last chance to register: LIVE Webinar: Tasting Room 101
22 February, 2017

February 28, 2017

9 - 10 a.m. PT

If you are considering a tasting room or have recently opened your tasting room doors,  this webinar is for you!  Join Tammy as she discusses tasting room fundamentals… software, tasting experiences and fees, basic wine club structure, driving taster traffic and all other critical steps to building a strong tasting room foundation.

If you can't make it, no worries, we will send you the recording. Just register below!

**ATTN: VingDirect members please contact us for your special...it's FREE for you! 512.412.6316

CLICK HERE TO REGISTER


Live Webinar: 2016 Direct to Consumer Trends & 2017 Forecasts
30 November, 2016

Join the Vingettes as we look back at 2016 tasting room and wine club trends, share regional insights and highlight new areas of DTC growth. VingDirect President/Founder, Tammy Boatright, discusses 2016 key tasting room metrics and offers forecasts and suggestions for 2017.
 
Audience: DTC Managers, General Managers, Owners
Date:  Tuesday, December 13 
Time: 9:00AM PT - 10:00AM PT

ONLY $29

REGISTER HERE

Registration closes at 8AM PT on Tuesday, December 13


NEW Service! Sales & Marketing: Annual Marketing Calendar & Email Campaigns
15 November, 2016

Objective: Increase sales, solidify branding and increase positive interaction with your clients.

This NEW package includes a comprehensive review of your current email marketing efforts, pulling sales data from your POS system to correlate what has been working (or not) for your email sales efforts. Upon review of your inventory, and in conjunction with the scheduled wine club shipments, we will create an annual plan to help increase your wine sales, branding, and interaction with your clients. For more information about this service, connect with us here.


Selling Wine Over the Phone?!
13 September, 2016

Outbound Phone Sales, Outbound Hospitality, Outbound Telemarketing...

Whatever we call it, the truth is the thought of calling customers and club members inspires fear in the heart of winery owners. We associate outbound telemarketing with sleazy sales people, but your winery customers don’t view you that way. In fact, they are thrilled when they see “their winery” calling. The fact is that the most prestigious winery brands have adopted outbound telemarketing as an important part of their direct to consumer marketing strategy.

Why?

It works. Outbound telemarketing sells wine, keeps your customers informed of winery happenings, new releases and special offers.
If you want to sell more wine and build better relationships with your customers there’s no doubt that outbound phone sales is a channel that you should consider.

Here’s another thing to consider… outbound telemarketing has the highest response rate and the highest average sale of any channel and September through December is prime time for outbound sales. If you’re thinking about taking the plunge, this holiday season could be your debut!

You have two choices if you want to try outbound phone sales. You can do it in house or you can outsource the project to a professional outbound telemarketing firm. If you have fewer than 500 wine club members you can test the waters in house. If you have a big wine club list or a big customer list (with phone numbers) you may achieve the best results with a professional firm. Either way, don’t let fear prevent you from utilizing one of the best channels available to grow your winery and customer relationships!


New Live Webinar: Can You Use the Press to Drive Winery Traffic?
31 August, 2016

Join our webinar "Leveraging the Press – Utilizing Media to Drive Traffic and Brand Awareness" to hear Nancy Bailey's tips for building strong brands, and attracting and managing media. Nancy Bailey is the General Manager of the legendary Gary Farrell Winery. Nancy has helped many prestigious brands drive traffic and brand awareness through media outreach. Use this $10 off Promo Code 9WIN16 

Learn More & Register Here

Presenter: Nancy Bailey, General Manager of Gary Farrell Vineyards & Winery
Audience: Owners, DTC Managers, General Managers, Marketing Managers
Date:  Thursday, September 29 
Time: 9:00AM PT - 10:00AM PT
Fee:$89
*Registration closes at 8AM PT on Thursday, September 29



CHECK OUT WHAT OUR CLIENTS HAVE TO SAY

We've learned so much about how to plan, understand and course correct our business; We are more confident knowing that we have a partner in VingDirect who can help us think it through.

Vicky and Mike Farrow, Proprietors, Amista Vineyards, Healdsburg, CA

 

VingDirect has helped evaluate our business model holistically from community outreach and tasting room flow to wine club management and goal setting.

Roxanne Myers, General Manager, Lost Oak Winery, Burleson, TX

 

The VingDirect team has always been very accessible. It is great to have an experienced advocate to help navigate DTC.

Greg Lill, President/CEO, DeLille Cellars

 

Since joining the VingDirect community in 2011 our business has grown significantly, particularly in club memberships.

David Barringer, Naked Winery, Bend, OR

 

I cannot recommend VingDirect’s recruiting services more highly. It’s the best investment you’ll ever make.

Nancy Bailey, General Manager, Gary Farrell Winery, Healdsburg, CA

VingDirect's webinars are meant to provide high quality, accessible education for the wine industry. 

VingDirect Direct to Consumer Webinar Library is the only one of its kind in the wine industry. Check them out here!

 

2016 Webinars

Sep 29   "Leveraging the Press: Utilizing Media to Drice Traffic and Brand Awareness" Learn More & Register Here

Oct 18   "Take it to the Bank: Planning for Financial Success"  Learn More & Register Here

Nov 17   "Branding: Planning for Finacial Success"  Learn More & Register Here

Dec 13   "Direct to Consumer Trends & 2017 Forecasts"  Learn More & Register Here

Along with customized onsite training, we also offer regional training classes. Regional trainings are open to all wineries.

Come join us the next time we're in your town!

 

2016 Regional Training


Sep 16     "Selling More Wine to Your Tasting Room Guests"                Oakland, CA                      Register & Learn More

Sep 21     "Phone Friendly Wine Sales"                                                 Sebastopol, CA                  Register & Learn More

Oct 12     "Converting Guests to Club Members" Sales Training           Fredericksburg, TX             Register & Learn More

Oct 20     "Converting Guests to Club Members" Sales Training           Yamhill, OR                        Register & Learn More