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Keeping You Informed
Vineyard & Winery Management Magazine
 Vineyard & Winery Management Magazine is a leading independent wine trade publication serving the North American Wine Industry designed specifically for today's serious wine business professional.
An industry standard for over three decades, this trusted independent trade publication has a subscriber base of over 6,500 dedicated readers. In fact, recent circulation numbers indicate 52% of our readers are wine business owners, presidents, and company CEOs, proof that V&WM delivers readers the information they need to know in order to turn their efforts into profit in today's competitive wine market.
Midwest Grape & Wine Conference and Trade Show
Location: St. Charles, MO
Conference: February 9-12, 2012
Now in its 26th year, the Midwest Grape & Wine Conference has partnered with VWM Group to provide over 60 years of combined experience with wine industry conferences and trade shows. This year we are uniting 17 states in the heartland of America under one roof. The 2011 conference moved to the St. Charles Convention Center in St. Charles, Missouri, only 10 minutes from the Lambert International Airport. Join us for four full days of viticulture, enology and marketing sessions and an extraordinary trade show. Over 900 in total attendance anticipated in 2012. Full details at midwestgrape.com
Wineries Unlimited 2012
Location: Greater Richmond Convention Center
Conference: March 27-29, 2012
Trade Show: March 28-29, 2012
Wineries Unlimited will once again be returning to the Greater Richmond Convention Center in the heart of Virginia's state capital. This is the largest, most powerful trade show and conference for the eastern wine industry. In fact , if you're a member of the eastern wine market, you could say that this is your show, designed specifically with you in mind! It's a time to meet, network, educate, shop, and join in a good time with old friends and new acquaintances. Make your business more successful...make the trip to Wineries Unlimited! For more information about the competition, please visit www.wineriesunlimited.com and check back soon as we announce this year's speakers!
Winery DIY
One-Day Seminar & Exclusive Supplier Showcase
Coming May 9, 2012 to the Marriott in Napa, CA
Anyone who frequents the home improvement store or watches TV home make-over shows understands the do-it-yourself (DIY) concept quite well. We've taken this concept one step further by empowering you with the DIY tools, skills, and know-how to improve your winery's tasting room. Don't rely on outside services to change your merchandising, increase sales staff training, or revamp your wine club. Take action and start the ball rolling yourself. In this workshop, you'll receive a handy DIY Instruction Manual filled with tips and suggestions along with expert commentary and materials by qualified guest speakers. You'll leave armed and ready with the right tools to get the job done and the satisfaction that you've done it yourself!
This one day immersion course in sales and marketing will be hosted in the heart of the Napa Valley by Elizabeth “E” Slater, marketing expert and owner of In Short Direct Marketing and partner in the Wine Industry Network. The exclusive supplier showcase will be sized to feature a limited number of high level exhibitors whose products and services relate directly to the target audience attending this seminar. Anyone wishing to attend the showcase must enroll for the seminar. Full details at vwm-online.com/diy.
WINEDEX - The Wine Industry Index Buyer's Guide
This comprehensive resource puts all your buying needs right at your fingertips. For those not near a computer 24/7, this is the guide you'll want to have on hand. It contains literally thousands of listings for suppliers and wineries throughout North America. New this year, we've added sections on Winegrape Growers, Wine Writers/Media, Compliance, and an entire segment devoted to Sustainable Winegrowing Resources with loads of information and contact numbers.
Welcome to VINEYARD & WINERY MANAGEMENT Magazine
Vineyard & Winery Management Group is a company with a broad-ranging portfolio serving the North American wine industry for 35 years. Because of our portfolio, our company is able to reach segments of the industry that our competitors simply can’t touch. Family run and independent, we are dedicated to deliver you the quality, service, and value you deserve in order to make your business thrive.
Vineyard & Winery Management magazine
- the industry’s leading independent and award-winning wine trade publication
- independence equals greater exposure and penetration for advertisers
- bi-monthly for more in-depth articles
- circulation is more than 6,900 per issue with an overall annual distribution of about 15,000, including pass-along readership and bonus distribution
- total impressions per year = 86,940 (see Readership Profile for more details)
- audited for accuracy in USPS “Statement of Ownership Management and Circulation” published in every Nov/Dec issue
- subscribers are business owners, presidents, CEOs, decision makers
- exclusive bonus distribution at V&WM events
WINEDEX®
- “The Wine Industry Index” is North America’s preferred annual buyer’s guide
- from grape to glass, where the wine industry “shops off the page”
- listings of contact information for wineries, suppliers, growers, media, regulatory agencies, educational institutions, and more
Professional Development Conferences & Trade Shows
- We coordinate your trade show booth sales, sponsorship sales, program advertising sales for
- Wineries Unlimited - largest in the East, second largest in the nation
- Midwest Grape & Wine Conference, third largest in the nation
- Winery DIY - a single day immersion course in winery sales and marketing
Six Prestigious Wine Competitions
- Grand Harvest Awards - the only competition in the nation based on terroir
- West Coast Wine Competition - open only to wines produced in the West
- International Eastern Wine Competition - open only to Eastern US and Canadian wines
- NextGen Wine Competition - judged by millennials aged 21-35
- International Women’s Wine Competition - judged exclusively by women
- U.S. National Wine Competition - open to all wines produced in U.S. states
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Wineries Unlimited 2011
Wineries Unlimited, the leading Trade Show for the Eastern Wine Industry by Vineyard & Winery Management.
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Wineries Unlimited 2010
The largest annual Eastern wine industry conference and trade show.
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Vineyard & Winery Management Overview
An overview of the V&WM company
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U.S. National Wine Competition
An overview of the U.S. National Wine Competition
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Wineries Unlimited Conference & Trade Show
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Midwest Grape & Wine Conference
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Winery DIY
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International Eastern Wine Competition
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U.S. National Wine Competition
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NextGen Wine Competition
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West Coast Wine Competition
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International Women's Wine Competition
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Grand Harvest Awards
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MAKE 2012 YOUR BEST SALES YEAR EVER
Discover what you need at…
WINERY DIY - Wednesday, May 9th - Napa Marriott
Do It Yourself & Save Money
Get the tools you need to Increase Sales of wine and wine club memberships through direct-to-consumer methods.
Hear Experts from large and small wineries in Napa, Sonoma and Mendocino Counties
You won’t want to miss:
SESSION ONE : Hammer Out Your Messaging
Elizabeth Slater
The messaging you present to the world affects consumers’ perceptions of your winery and wines in so many ways. Is messaging through your email, Facebook and website bringing visitors to your winery? Does it light up the desire to purchase even before visitors arrive? Does the messaging you present to the world resonate through tasting room employees?
Learn how to:
- Measure the effectiveness of your messaging
- Create consistent messaging through all mediums
- Focus on messages that will make consumers stop…internalize…take action
SESSION TWO: Nail Down Your Profits No Matter How You Sell
Stephen Pirak, J Vineyards & Winery
Allison Stuart, B Wise Vineyards
Spencer Brewer, Mendocino Wine Company
This session helps you create and focus on Value Adds, rather than selling wine at discounted prices, which may undermine the value wine drinkers place on your wine, your messaging and your brand. The session is full of valuable information for any winery selling wine directly to consumers whether or not you have a hospitality center.
Learn how to:
- Create value instead of discounting
- Use value to create connection and encourage sales in every way
SESSION THREE: The Nuts & Bolts of Selling During Events
Aura Bland, St. Francis Winery & Vineyards
Colleen Dray, Round Pond
Kathy Magner, Robert Mondavi Winery
Whether you have events at your winery or can only participate in winemaker dinners, community or collective events or outside tastings reaching your sales goals for events is all about planning. If you have ten people or 1,000 people, every event needs organization; each element fitting seamlessly into the overall plan, and employees who know what’s expected of them and how to do it.
Learn how to:
- Develop a blueprint for all your events
- Create the specifics for individual events including goals & sales projections
- Stand out from the crowd
- Keep customers satisfied, happy and connected
SESSION FOUR: Build an Extraordinary Team
John Springer, Four Winds
Any successful structure hangs of the framework of a strong team. A group of people working together focused on common goals. How does your team fit together? Learn to evaluate your team’s strengths and weaknesses and what is needed to bring your team together?
Learn how to:
- Find the right personalities to make up your team
- Build current and new employees into a strong team
- Keep the team energized and focused
SESSION FIVE: Have the Right Tools to Make the Sale - Riedel Glass Seminar
Sylvie Laly, Riedel
The Riedel glass seminars are always fun and educational. Learn or remind yourself of the difference a Riedel glass makes to the taste and enjoyment of wine. This information can also be passed along to your customers.
Learn how to:
- Taste
- Evaluate
- Compare a wine’s performance in a Riedel glass vs. other stemware
News Archive
Wollersheim Wins Big at International Eastern Wine Competition
23 April, 2012
Focus Was on Wineries from East and Midwest
Santa Rosa, CA – The Vineyard & Winery Management Group has announced the results of the 36th Annual International Eastern Wine Competition and Riesling Championship (IEWC), including the Best of Show winner – Wollersheim Winery American Dry Riesling from Wisconsin.
More than 800 wines were entered in the competition, which this year was reorganized into a truly regional event. Entries were restricted to wineries located in the Eastern and Midwestern United States and Eastern Canada, thus giving a voice to producers in the East.
“It was time for IEWC to return to its roots and concentrate on wines made in the ‘other 47’ states and eastern Canada,” said IEWC chief judge Linda Murphy. “The quality of wines from the East and Midwest has increased tremendously in the last decade, as has the number of wineries producing them. Under the new format, 13 states and Ontario were represented in the Sweepstakes round, which clearly shows that well-made, exciting wines come from outside California, Oregon and Washington – and consumers everywhere should know about them.”
“I was very pleased with the results of IEWC in regard to its defined geographical location, which truly focused on the Eastern section of the United States,” stated Bill Traverso, Director of Wine Competitions for Vineyard & Winery Management. “We provided wineries from the Eastern regions an opportunity to showcase their distinct varietals and wines, which sometimes go unnoticed in the world of wine.”
After tasting the wines in Riedel glassware, judges from across the United States awarded 15 double-gold, 73 gold, 216 silver and 235 bronze medals. In addition to winning Best of Show for its Dry Riesling, Wollersheim Winery in Prairie du Sac, Wisconsin, earned Best Rosé for its 2011 Prairie Blush, made from Marechal Foch grapes.
Magnotta Winery’s 2010 Limited Edition Shiraz from Ontario was named Best Red Wine, Grand Mark from Tabor Hill Winery (Michigan) was chosen Best Sparkling Wine, Mazza Vineyards in Pennsylvania won Best Dessert Wine for its 2010 Vidal Blanc Ice Wine, and Wisconsin’s Door Peninsula Winery won Best Fruit Wine for its Peach bottling.
For a full list of competition results and judges, see http://www.vwm-online.com/wine_competitions/intl_eastern/index.asp.
Entries Now Being Accepted for 2012 NextGen Wine Competition
27 March, 2012
Entries Now Being Accepted for 2012 NextGen Wine Competition
Early Bird Discount Will Save Entrants $10 Per Wine
Santa Rosa, CA – The Vineyard & Winery Management Group has announced entries are now being accepted for the 4th annual NextGen Wine Competition for Millennial Wine Drinkers. The competition was designed specifically with this exciting and important consumer group in mind, and will be judged by qualified and knowledgeable wine industry millennials aged 21-35.
Produced by Vineyard & Winery Management, NextGen is one of the fastest growing and most exciting wine competitions in North America today. “Millennials are today’s wine consumers, not tomorrow’s potential customers. They are taking the nation by storm in determining new ways to communicate, interact, and determine their own distinctive taste and style,” says Giovanni “Gio” Balistreri, Chief Judge. “Through social media, clubs, consumer tastings, and other social outlets, millennials are making their opinions known.”
The regular entry fee is $75 per wine, with a registration deadline of May 8. With the early bird discount, wineries can save $10 per wine if they enter by April 18. All wines must be received by May 17. The competition is open to all commercial grape and fruit wines and fruit distilled spirits produced and marketed in the U.S. and abroad, and will take place June 4-6, 2012.
An official entry consists of four (4) 750 ml bottles or six (6) 375 ml bottles plus a $75.00 per wine entry fee. For complete rules, necessary forms, and a list of judges, please visit
www.vwm-online.com/nextgen.
MAKE 2012 YOUR BEST SALES YEAR EVER
27 March, 2012
Discover what you need at…
WINERY DIY - Wednesday, May 9th - Napa Marriott
Do It Yourself & Save Money
Get the tools you need to Increase Sales of wine and wine club memberships through direct-to-consumer methods.
Hear Experts from large and small wineries in Napa, Sonoma and Mendocino Counties
You won’t want to miss:
SESSION ONE
Hammer Out Your Messaging
Elizabeth Slater
The messaging you present to the world affects consumers’ perceptions of your winery and wines in so many ways. Is messaging through your email, Facebook and website bringing visitors to your winery? Does it light up the desire to purchase even before visitors arrive? Does the messaging you present to the world resonate through tasting room employees?
Learn how to:
- Measure the effectiveness of your messaging
- Create consistent messaging through all mediums
- Focus on messages that will make consumers stop…internalize…take action
SESSION TWO
Nail Down Your Profits No Matter How You Sell
Stephen Pirak, J Vineyards & Winery
Allison Stuart, B Wise Vineyards
Spencer Brewer, Mendocino Wine Company
This session helps you create and focus on Value Adds, rather than selling wine at discounted prices, which may undermine the value wine drinkers place on your wine, your messaging and your brand. The session is full of valuable information for any winery selling wine directly to consumers whether or not you have a hospitality center.
Learn how to:
- Create value instead of discounting
- Use value to create connection and encourage sales in every way
SESSION THREE
The Nuts & Bolts of Selling During Events
Aura Bland, St. Francis Winery & Vineyards
Colleen Dray, Round Pond
Kathy Magner, Robert Mondavi Winery
Whether you have events at your winery or can only participate in winemaker dinners, community or collective events or outside tastings reaching your sales goals for events is all about planning. If you have ten people or 1,000 people, every event needs organization; each element fitting seamlessly into the overall plan, and employees who know what’s expected of them and how to do it.
Learn how to:
- Develop a blueprint for all your events
- Create the specifics for individual events including goals & sales projections
- Stand out from the crowd
- Keep customers satisfied, happy and connected
SESSION FOUR
Build an Extraordinary Team
John Springer, Four Winds
Any successful structure hangs of the framework of a strong team. A group of people working together focused on common goals. How does your team fit together? Learn to evaluate your team’s strengths and weaknesses and what is needed to bring your team together?
Learn how to:
- Find the right personalities to make up your team
- Build current and new employees into a strong team
- Keep the team energized and focused
SESSION FIVE
Have the Right Tools to Make the Sale - Riedel Glass Seminar
Sylvie Laly, Riedel
The Riedel glass seminars are always fun and educational. Learn or remind yourself of the difference a Riedel glass makes to the taste and enjoyment of wine. This information can also be passed along to your customers.
Learn how to:
- Taste
- Evaluate
- Compare a wine’s performance in a Riedel glass vs. other stemware
Circulation shows significant increase despite publishing industry struggles
19 March, 2012
Despite the recent troubles experienced by the print publishing industry, newly published circulation figures indicate that Vineyard & Winery Management magazine is showing strong growth in its readership.
According to figures reported in the U.S. Postal Service Statement of Ownership, published in November 2011, the industry trade magazine’s paid circulation reached 6,088 subscribers at the end of the end of last year. The figure represents an 8% increase in paid readership during 2011, making Vineyard & Winery Management the circulation leader among U.S. wine trade magazines. (Wine Business Monthly had 6,016 paid subscribers and Wines & Vines had 3,449 paid subscribers, according to USPS Statement of Ownership figures.) Over the last three years, Vineyard & Winery Management’s paid circulation has experienced double-digit growth.
“We’ve seen a lot of high-profile magazines fold in the last few years due to declining readership,” says COO and General Manager Dennis Black. “However, our readership has shown a consistent increase due to the increasingly high standard of our magazine’s editorial content and design.”
First published in 1975, the bi-monthly publication is available in both print and digital formats.
About Vineyard & Winery Management Group
Vineyard & Winery Management Group publishes the leading independent award-winning wine trade publication, Vineyard & Winery Management magazine (www.vwm-online.com) and Winedex® (Wine Industry Index). Based in Santa Rosa, California, the multimedia corporation also produces seminars, conferences, and trade shows (Wineries Unlimited, Midwest Grape and Wine Conference, Wine Sales Summit – direct-to-consumer, Winery DIY, and Managing the Winery Laboratory), as well as six wine competitions (Grand Harvest Awards, International Eastern Wine Competition, NextGen Wine Competition for Millennial Wine Drinkers, International Women’s Wine Competition, West Coast Wine Competition, and U.S. National Wine Competition).
Upcoming wine events and discounts
23 February, 2012
Sign up Today for these upcoming events.
2012 U.S. National Wine Competition
Due to a flurry of last minute entries the deadline to enter has been extended to March 19, 2012. “National” is the essence of this competition, representing the multitude of grape varieties shore-to-shore that are unique to our nation’s historical footprint. Its focus is on all US grape varieties (native, hybrid, vinifera) and regions seen today. It also represents the diversity of our wine growing regions, wine varieties and ties in with the diversity of all our nation’s ethnic food and wine pairings.
Register now for Winery DIY - giving you the tools to do it yourself!
Seminar & Trade Show
May 9, 2012, Napa, CA
This one day marketing seminar and exclusive supplier showcase will happen on May 9, 2012 at the Marriott Hotel and Spa in Napa, CA. Learn DIY tips from tasting room and wine club experts. Includes a Riedel Glass Sensory Tasting and complimentary glassware set. This event is hosted by marketing expert, Elizabeth "E" Slater. Regular Price: $325. Sign up by March 5 for a price of $260 and save 20%! Details: http://www.vwm-online.com/diy
Register now for Wineries Unlimited
Early Bird discount extended for full conference package until the show!
Conference: March 27-29, 2012
Trade Show: February 28-29, 2012
Location: Greater Richmond Convention Center, Richmond, VA
The largest event of its type in the east and second largest outside California! "Eastern in scope, diverse in flavor" is this year's conference theme. This show is known as the "buyer's trade show" because people come with shopping list in hand do make their annual purchases at this event each and every year. Enjoy three days of critical sessions in enology, viticulture, and marketing, a two-day trade show and unique social and networking events. Details: http://www.wineriesunlimited.com
Now taking entries for IEWC 2012. New regional entry qualification and Super Saver discount
20 December, 2011
Now Accepting Entries
2012 International Eastern Wine Competition
Enter Early and Save!
Best of the East and Midwest
We’ve redrawn the map for the 36th annual International Eastern Wine Competition, making it truly an Eastern-Midwestern affair.
The explosion of wineries and vineyards east of the Rockies has been nothing short of phenomenal in the last decade, and the 2012 IEWC shines the spotlight on these producers and growers with a competition just for them.
Produced by Vineyard & Winery Management, IEWC is one of the largest and longest-running wine competitions in North America, judged by knowledgeable wine professionals and media from the East, Midwest and beyond. IEWC includes the Riesling Championship, which honors the best Riesling in the competition.
Entries are now limited to wineries located in the Eastern and Midwestern regions of the United States, and eastern Canada:
Eastern and Midwestern United States: Alabama, Arkansas, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Illinois, Indiana, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Vermont, Virginia, West Virginia, Wisconsin, Wyoming. Eastern Canada: Manitoba, Nova Scotia, Ontario, Quebec, Saskatchewan.
Judging Panel Includes...
• Tina Caputo, editor-in-chief, Vineyard & Winery Management magazine
• Michael Franz, editor, WineReviewOnline.com
• Paul Lukacs, author of “The Great Wines of America” and “American Vintage: The Rise of American Wine.”
• Elin McCoy, wine columnist, Bloomberg News and ZesterDaily.com
• Dave McIntyre, wine columnist, the Washington Post; co-founder of DrinkLocalWine.com
• Jeff Siegel, Texas journalist, blogger and co-founder of DrinkLocalWine.com
• Marguerite Thomas, East Coast Watch columnist, Vineyard & Winery Management magazine; author of “Wineries of the Eastern States” and “Visiting East Coast Wineries.”
• Jim Trezise, president of the New York Wine & Grape Foundation; president, International Riesling Foundation
Gain Consumer Exposure
Bottlenotes has joined forces with Vineyard & Winery Management as an official new media partner for all six of our wine competitions. Bottlenotes is the premier online community for wine enthusiasts with a following of 250,000 registered users, over 25,000 Twitter followers and over 65,000 Facebook fans. Bottlenotes will provide an exclusive winery benefit to all IEWC entrants who enter online, by publicly posting award winners on bottlenotes.com. This is free to our customers! Should your wines medal, a virtual icon will flag your wine as an award-winner.
NEW! Super Saver Discount
Enter your wines early to take advantage of our new pricing discount and save $10 per entry. Super Saver discount ends January 9, 2012. Entry deadline: February 9, 2012.
Super Saver ends: January 9, 2012
Entry deadline: February 9, 2012
Questions: 800.535.5670
Call or click today!
Download entry form Download brochure Enter online here
Improve your exposure, add talking points and make your wine a standout. I invite you to join us in celebrating what’s unique and best about the Eastern and Midwestern wine producing regions of North America by entering your wines today. And you’ll save if you enter early!
Sincerely,
Linda Murphy
Chief Judge
Chief judge Linda Murphy is the author, with Jancis Robinson, of the new book “American Wine,” which celebrates winemaking in all 50 states. It will be published in fall 2012.
Official Sponsors:
News Flash- December 2011
13 December, 2011
News Flash
December 2011
INDUSTRY NEWS
Scientists Crack Brett Gene Code
The Australian Wine Research Institute (AWRI) has made an important discovery in managing Brett, which can spoil wine with medicinal or metallic characters. Scientists sought to identify the Brett genome out of concern that a Brett sulfite-resistant “super strain” might develop. Having cracked the gene code, they are now working on new weapons for winemakers to use against this spoilage yeast.
Virginia Unveils Winery Passport
The Virginia Wine Board in Richmond, Va., has unveiled the Virginia Sesquicentennial Winery Passport, a guide to 23 Virginia wineries with labels commemorating the 150th anniversary of the Civil War, and the 42 battlefields located near them. The passport includes a list of participating wineries, a map of the state with a battlefields map key, and more. For details, see www.virginiawine.org/sesquicentennial.
International Sustainable Wine Forum Established
The California Sustainable Winegrowing Alliance participated in an international Joint Session on Sustainability on Oct. 19 with other member countries of the World Wine Trade Group and FIVS, an international wine industry trade association. Meeting in Santiago, Chile, the group was united in its effort to agree to common principles of sustainability within each country or region. They also established a Multi-National Wine Sustainability Committee.
BRIT Calls for Sustainable Winegrowing Entries
The Botanical Research Institute of Texas (BRIT) is accepting nominations for its 2012 International Award of Excellence in Sustainable Winegrowing through March 31, 2012. The award will be presented at BRIT’s annual fundraiser, Fête du Vin Wine Dinner and Auction on Oct. 6, in Fort Worth. The 2012 Sustainable Winegrowing application may be downloaded at www.brit.org.
Russian River Valley AVA Expansion
The Russian River Valley Winegrowers has announced that the TTB has approved the previously proposed southern expansion of the Russian River Valley, effective Dec. 16, 2011. The Russian River Valley AVA is located within Sonoma County, 50 miles north of San Francisco. For a complete summary on this decision, visit www.gpo.gov/fdsys/pkg/FR-2011-11-16/pdf/2011-29519.pdf.
WSU Debuts Green Times
Washington State University’s (WSU) College of Agricultural, Human and Natural Resource Sciences has launched an electronic newsletter focused on organic and sustainable agriculture. The monthly e-newsletter, called “Green Times,” will feature research news and profiles of farmers and other regional industry professionals. Subscriptions are free at http://bit.ly/greentimes.
Washington’s Online Tax System Waives Fees
Businesses that submit monthly tax payments via the Washington State Liquor Control Board’s (WSLCB) Online Tax Reporting and Payment System are no longer charged a $1 convenience fee. The change became effective Oct. 26. All wineries, breweries and Washington retailers have the option to file their monthly summary tax reports and make tax payments through the system, available at www.liq.wa.gov.
UC Davis to House Self-Sustainable Teaching Facility
UC Davis, recently broke ground on the 8,000-square-foot Jess S. Jackson Sustainable Winery Building, which will enable the adjacent winery, brewery and food-processing complex to become the world’s first self-sustainable, zero-carbon teaching and research facility. The $4 million building, slated for completion in 2013, will be used to explore new research, including ways to maximize water conservation in wine production.
Washington Ends State’s Liquor Monopoly
Last month, Washington state voted to end its 78-year monopoly on liquor sales, with the passage of I-1183. The initiative is expected to more than quadruple Washington’s spirits retailers to more than 1,400. Washington must now sell off its Seattle-area central warehouse and inventory, and also auction off its 328 stores. Private sales of liquor are set to begin on June 1, 2012.
Taste Washington Partnership Announced
The Washington State Wine Commission and Seattle’s Convention and Visitors Bureau (SCVB) have formed a new partnership to produce Taste Washington, the nation’s largest single-region wine and food event, held annually in Seattle. The Commission, which will license the event to SCVB, will become a presenting sponsor. SCVB will assume primary responsibility for producing the event, while the Commission will manage winery participation.
PEOPLE
Sbragia Appoints General Manager
Steve Cousinshas joined Sbragia Family Vineyardsin Geyserville, Calif., as general manager. Cousins will be responsible for business operations of the winery. Most recently, he owned and operated Cousins Consulting, a strategic and business planning firm for California wineries. Previously, he was COO of Freemark Abbey, CEO of WineQuest, CEO and president of RACKE USA and VP operations of KIMCO Restaurant Group.
CAWG Elects Board
Longtime Mendocino County winegrape grower Bill Pauli of Pauli Ranch has been elected chair of the California Association of Winegrape Growers. He succeeds Kim Ledbetter Bronson. Pauli is a past-president of the California Farm Bureau Federation and has served on the American Farm Bureau Federation board of directors. Other officers include: Vice Chair Heidi Scheid, Scheid Vineyards; Vice Chair Tom Murphy, The Murphy Companies; Secretary J.R. Shannon, CRS Ranch; and Treasurer Ryan Metzler, Fruita del Sol.
Zurowski Joins Signorello Estate
David Zurowski has joined Signorello Estate in Napa, Calif., as director of marketing and consumer experiences. Zurowski will lead the marketing, communications and international and national sales support for Signorello Estate, as well as Edge, Fuse and Trim wines. He’ll also oversee the hospitality team and manage direct-to-consumer activities. Most recently, Zurowski was the director of marketing and sales for Somerston Vineyards and Winery.
Danowski Named OWB Executive Director
The Oregon Wine Board (OWB) and Oregon Winegrowers Association (OWA) have named Tom Danowski its executive director. For the past two years, Danowski has managed a strategic marketing consulting business. His experience includes positions as director of winery marketing at Chateau Ste. Michelle and Columbia Crest Wine Estates. He is also the former chief operating officer for Seattle’s Best Coffee.
Russ Joins O’Shaughnessy
Luke Russ has been named commercial director of the Napa Valley-based O’Shaughnessy Estate Winery. Russ began his wine industry career in the cellar and later advanced to winery management and sales. Most recently, he was vice president of sales/West for B.R. Cohn Winery. He is also the former general manager of Bacio Divino Cellars.
Precept Wine Expands Team
The Northwest’s largest privately held wine company, Precept Wine, has made appointments to three newly created positions: Heidi Witherspoon has been named communications director; Kayla Cook has been appointed consumer relations and events coordinator; and Hallie O’Reilly has joined as office manager. All three are based at Precept Wine’s new Seattle headquarters.
Biltmore Wines Promotes Douglas
Jerry Douglas has been promoted to president of Biltmore Wines in Asheville, N.C. In his new position, Douglas will oversee sales, marketing and production of Biltmore wines in the United States. Douglas has been involved in the marketing and production of Biltmore wines since 1984. Most recently, he was senior vice president.
Cosentino Founds pureCru Napa Valley
Winemaker Mitch Cosentino, the founder of Cosentino Winery, has launched pureCru Napa Valley. The new project, located in the Southern Crossing area of Napa Valley, focuses on what Cosentino calls small lots of “Eurocentric” wines.
At present, production is about 3,000 cases a year.
Grgich Hills Hires Corcoran as General Manager
John Corcoran has joined Grgich Hills Estate in Rutherford, Calif., as general manager. In this newly created position, Corcoran is responsible for supervising employees, while developing and focusing sales and marketing plans. He has two decades of family winery experience in France, Germany, Washington and California. Previously, Corcoran was owner of Think Wine Marketing, a Sonoma-based wine marketing firm.
WINERY NEWS
New Hospitality Center for Charles Krug
The Peter Mondavi family has announced plans to create a new tasting room and visitor center at Charles Krug Winery in St. Helena, Calif. Slated to open in 2013, the 11,000-square-foot hospitality center will occupy the ground floor and mezzanine of the historic Redwood Cellar. A history museum of Napa Valley winemaking is also in the plans.
Schramsberg Launches Davies Vineyard Pinot Noir
The Davies family of Schramsberg Vineyards in Calistoga, Calif., has launched a new line of vineyard-designated still pinot noir wines, under the Davies Vineyards brand. Bottlings from Ferrington Vineyards (Anderson Valley AVA), Londer Vineyard (Anderson Valley AVA) and Nobles Vineyard (Sonoma Coast AVA) were released last month. The wines are priced at $50 per bottle.
VinMotion Spotlights Northwest Wines
The creators of Pacific Rim in Washington’s Columbia Valley recently introduced VinMotion, a wine company focused exclusively on the Pacific Northwest. The VinMotion portfolio includes Pacific Rim, Sweet Bliss and Rainstorm (a new Oregon wine brand launching in January 2012). The company will continue to be led by the team who founded Pacific Rim Winemakers, including Winemaker and General Manager Nicolas Quillé.
Boisset Forms Strategic Partnership with Lockwood
Boisset Family Estates of St. Helena, Calif., has added the Lockwood Vineyard brand to its California collection, forming a strategic partnership with Lockwood’s founding partners, Paul Toeppen, Phil Johnson and Butch Lindley, who will remain owners of their estate vineyard in the Monterey appellation. Boisset will focus on propelling the 75,000-case-brand in the market.
Kendall-Jackson Receives Environmental Award
Jackson Family Wines and its Kendall-Jackson (KJ) winery have received a 2011 Green Power Leadership Award from the U.S. Environmental Protection Agency. During 2011, KJ purchased 30 million kilowatt hours of renewable energy certificates (RECs), equal to 130% of the company’s annual electricity usage. KJ also purchased RECs on behalf of its more than 1,000 employees’ annual home power usage.
PASSAGES
UC Davis Emeritus Professor Ralph Kunkee
Ralph Kunkee, Professor Emeritus of Enology at the University of California at Davis, passed away on Nov. 12, 2011 from complications due to cancer. Kunkee joined the department in the early 1960s and taught there until his retirement in 1991. His major research and teaching interests concerned wine yeast, malolactic fermentation and the sources and controls of microbiological spoilages of wines. Data from his wine yeast studies are now standard winemaking tools in the global wine industry. Kunkee’s work on malolactic fermentation helped bring understanding to this bacterial activity, and how to control it. These research efforts resulted in the publication of nearly 150 scientific articles, as well as two enological texts.
Did You Know?
06 December, 2011
Did You Know?
This show is in its 27th year. 2012 will be our second year in St. Charles, MO. In the 25 years prior to this year, Midwest Grape & Wine Conference took place at the Lake of Ozark, MO. This is the largest vineyard and winery trade show, outside of California and Virginia, in North America.
We will have over 170 exhibitors at the show. Last year, we had a little over 800 attendees, double from the previous year. The thing to keep in mind is that this show, unlike the Unified show, is a show in which over 80% of the attendees are the decision makers at vineyard and wineries. Many of these attendees come to our show ready to place orders.
We have received tremendous support from not only Missouri, but all the surrounding states as well. Illinois, Indiana, Kansas, Kentucky, Michigan, Missouri and Oklahoma endorsed us for 2012 along with several Universities, with enthusiasm! We actually have attendees from 20 plus statesthat will join us. Attendees as far away as Michigan are planning to attend as a group to make the distance.
Midwest Grape & Wine Conference - Trade Show is a rapidly expanding vineyard & winery trade show with a potential new, as well as a very established audience that you could be reaching. This show will be taking place once again in St. Charles, MO February 10-11, 2012. Even though the show is now going into its 27th year, 2011 was our first year in St. Charles, MO and proved to be a tremendous year for the show. The wine industry, as you know, is booming in the Midwest.
According to Winedex®, there are
- 100 + wineries in Missouri
- 80+ wineries in Michigan
- 80+ wineries in Iowa
- 60+ wineries in Indiana
- 60+ wineries in Kentucky
Not to mention the thousands of acres of grapes produced by vineyard owners!
These markets and many more are served by Midwest Grape & Wine Conference - the Largest wine industry trade show in the midwest US with the most experience in delivering a quality event with proven trade show sales. This is the best opportunity to sell to a viable group of people that will BUY!
Feel free to call or e-mail me with any questions you may have.
Cheers!
Rozanna Benz
Conference Director
314-602-9830 or rbenz@vwm-online.com
Visit www.MidwestGrape.com
Visitwww.MidwestGrape.com for all the details.
Early Bird Savings Extended to December 31 for the Midwest Grape & Wine Conference
02 December, 2011
Wineries Unlimited Update
28 November, 2011
2012 Event Update
Reminder...
•Click here to register!
New!
Winery DIY, a single-day immersion course in sales and marketing hosted by the ever popular Elizabeth “E” Slater. Price $325 (included in Full Conference Package). Read session summary here.
Trade Show
This year, Trade Show tickets are FREE through March 14, 2012 ($15 after that date). Hundreds of vendors will be on hand showcasing their products and services. Tickets include lunch March 28-29 on the trade show floor, including an afternoon Happy Hour. See current list of exhibiting companies. Click here to register!
Current Sessions/Speakers
See the current multi-track conference topics.
 Just Announced
Alyssa Rapp, Founder and CEO of Bottlenotes, Inc. will be featured Keynote Speaker at Best of the East Grand Gala. Bottlenotes, Inc. is the premier online wine community where wine enthusiasts come to learn about wine, share tasting notes, and buy wines from around the world. In addition to being the company's founder and CEO, Alyssa is the author of Bottlenotes Guide to Wine: Around the World in 80 Sips. She earned a B.A. from Yale University and an M.B.A. from Stanford University's Graduate School of Business. In 2008, Alyssa was named in Inc. Magazine's "30 Under 30" list of America's coolest young entrepreneurs.
Best of the East – A Taste of Virginia
This year’s Grand Gala menu will feature “A Taste of Virginia” with traditional selections and flavors unique to the state and the east coast. Options currently include: Chef Carved Baked Virginia Ham with molasses, brown sugar, and mustard glaze, BarBQ Sliced Beef, grilled to order mini Virginia Crab Cakes with Margarita and remoulade sauce, Chef Danny’s famous Crab Soup, Tossed Green Salad with Creamy Peppercorn and Raspberry Vinaigrette, Fresh Tomato and Mozzarella Salad with Basil Mashed Sweet Potatoes with butter, Baby Butter Beans, Baked Cheddar Potatoes, Peach and Cherry Cobblers with vanilla ice cream, Pecan Pie, Cornbread and Hushpuppies.
Full Event Details
Visit wineriesunlimited.com or call 866-483-0172
We look forward to seeing you at the 2012 Wineries Unlimited!
 Miki Hodge
Event Coordinator
Wineries Unlimited Trade Show and Conference
303.530.0205 x24
mhodge@vwm-online.com
Official Program Guide Sneak Peek
25 November, 2011
It's the Wineries Unlimited 2012 Sneak Peek!
Eastern in Scope, Diverse in Flavor
Wineries Unlimited is the conference and trade show designed for an eastern audience. Registration is officially open and there's still time to save, so here’s for a sneak peek of this year’s official promotional brochure. Click on the image below to see a digital version of our entire advance program guide that will be arriving in your mailbox soon.
FREE Trade Show Pass!
Bring your shopping list and be prepared to make your annual purchases at this two-day event March 28-29. Over 300 exhibitors will be on hand to address all your needs and wants. See our current list of exhibitors. Gain FREE ENTRANCE if you register by January 31, 2012 ($30 value) - includes lunch and happy hour!
Package Price Break:
Your Best Value: The Full Conference Package
Why: It gets you into everything at Wineries Unlimited including the trade show – an $870 value.
Early Bird Price: $510 (Regular Price: $610)
Early Birds savings ends January 31, 2012
Featured "Don't Miss" Sessions:
Marketing Workshop
New! Winery DIY
TUESDAY, March 27
Moderator: Elizabeth Slater
Learn to “do-it-yourself” in this fun and instructive marketing workshop. Plus, attendees will enjoy a Riedel sensory tasting with a take-away set of complimentary Riedel glassware!
Marketing
WEDNESDAY, March 28
Moderator: Paul Wagner
9:45 am - 10:45 am
What Wine Writers Want...and Don’t Want
Speaker: David McIntyre, wine columnist, Washington Post
Viticultureand Enology—Joint Sessions
WEDNESDAY, March 28
Moderators: Dr. Keith Striegler, University of Missouri and Dr. Bruce Zoecklein, Virginia Tech
11:00 am - 11:45 am
Microbiology-An Answer to Grape Growing and Winemaking? The Case of Burgundy
Speaker: Professor Pascal Duran, University of Burgundy
Enology
THURSDAY, March 29
Moderator: Dr. Bruce Zoecklein, Virginia Tech
10:15 am - 11:00 am
Influence of Yeast Strain Selection on Malolactic Fermentation
Speaker: Dr. Nichola Hall-Scott Laboratories
 Best of the East Grand Gala
Networking and socializing continues at our formal evening. Enjoy wine tasting and appetizers followed by a dinner entitled, "A Taste of Virginia". Following dinner, the Featured Keynote Speaker will be Alyssa Rapp (pictured), Founder and CEO of Bottlenotes, Inc.
A Taste of Virginia Menu
Options currently include: Chef Carved Baked Virginia Ham with molasses, brown sugar, and mustard glaze, BarBQ Sliced Beef, grilled to order mini Virginia Crab Cakes with Margarita and remoulade sauce, Chef Danny's famous Crab Soup, Tossed Green Salad with Creamy Peppercorn and Raspberry Vinaigrette, Fresh Tomato and Mozzarella Salad with Basil Mashed Sweet Potatoes with butter, Baby Butter Beans, Baked Cheddar Potatoes, Peach and Cherry Cobblers with vanilla ice cream, Pecan Pie, Cornbread and Hushpuppies.
Keynote Speaker: Alyssa Rapp
Full Event Details
Visit wineriesunlimited.com or call 866-483-0172
Register Here
Take advantage of our early bird offers and register now for the best savings! See travel and hotel deals here.
Look in your mailboxes soon for the official brochure and be sure to tell a friend or colleague. We hope to see you in Richmond this March!
Sincerely,
Miki Hodge
Event Coordinator
Wineries Unlimited Trade Show and Conference
303.530.0205 x24
mhodge@vwm-online.com
Official Sponsors:
This event endorsed by:
   
VWM brands:
Women & Wine partners with 2011 Int'l Women's Wine Competition
21 September, 2011
line.c
 
International Women's Wine Competition
Expertly judged by women...
For women wine buyers
Now partnered with Women & Wine®
Judging: November 1-2, 2011 Deadline to Enter: September 30, 2011
Download IWWC brochure Enter online here See Judges' Bios Visit womenwine.com
We believe we’ve found the perfect wine pairing in our media partnership with Women & Wine® Inc the community for wine lovers. The company is innovative, successful, and highly connected to the wine consumer AND trade, giving your award-winning wines the extra media exposure you expect and deserve.
Women & Wine® is media outlet that uses social media tools and events to make an authentic online and offline connection with thousands of people on a daily basis who enjoy wine, food, and travel. Says CEO & Founder, and IWWC wine judge, Julie Brosterman (left), “We're delighted to have been identified by Vineyard & Winery Management and the directors of the IWWC to be the Media Partner for the 2011 competition”.
Women & Wine will be focused on increasing the exposure you receive pre- and post event when you enter your wines into this year's competition. Through various social channels, Women & Wine will utilize their influence and outreach to publicize IWWC and the participating wineries.
Some avenues include:
Exposure:
• Extensive coverage and stories in the “Faces in Wine” section of http:womenwine.com with links to twitter and facebook.com/womenwine
• Showcased winery recipes from award-winning participants in the “Authentic Recipes” section of http:womenwine.com with links to the winery and the competition web pages
• Feature stories in “Women & Wine blog” about the competition, topical stories, industry trends with links to IWWC and a feature story about our newest category for the Best Woman Winemaker
Quick stats:
• Founded in 2005, Women & Wine is a trusted source and one of the most active communities on Facebook engaging over 12,500 lovers of wine daily and over 8000 wine and food lovers on Twitter (@womenwine)
• Women & Wine connects with over 50% of the wine industry from winemakers to winery owners, public relations, sales and marketing teams, winery associations, writers, bloggers, website owners and more in the US … and around the globe
Activity highlights:
• VibrantRioja.com – Los Angeles Trade Tasting and Launched LA Brand Campaign
• Turner Classic Movies – Summer Under the Stars – Recipes and wines paired with classic movies & contest
• Banfi Vineyards/Universal Studios – Promotion and contest for movie and DVD release ‘Evening’
• Fox Studios –17 city W&W screenings and release parties nationwide for ‘A Good Year’
Deadline coming soon!
Enter your wines today and give your potential award-winners the exposure they deserve at the 2011 International Women’s Wine Competition. There will be a special award for Best Wine by a Woman Winemaker, so be sure to indicate this during entry if you qualify.
Cheers!
Debra Del Fiorentino, Chair
IWWC
Wineries Unlimited 2012 Attendee Registration is OPEN
09 August, 2011
Wineries Unlimited 2012
"Eastern in Scope, Diverse in Flavor"
Greater Richmond Convention Center, Richmond, Virginia
Conference: March 27-29 Trade Show: March 28-29
We are pleased to announce that our expert panel of moderators will be returning to Richmond in March for the 2012 Wineries Unlimited Conference and Trade Show.
(L to R) Elizabeth Slater, In Short Direct Marketing; Keith Striegler, Ph.D., University of Missouri;
Bruce Zoecklein; Ph.D., Virginia Tech; Paul Wagner, Balzac Communications and Marketing.
Their mission? To develop the best possible program with an eastern focus that embodies this year’s theme: “Eastern in Scope, Diverse in Flavor”.
Our moderators are actively lining up speakers and topics right now. As soon as those details are available, we’ll post them to our website. In the meantime, we encourage you to sign up early and SAVE!
Three Ways to Save!
1. If you’re an avid Wineries Unlimited attendee and don’t need advance notice of topics and speakers, our Super Saver option from now through October is for you! You’ll enjoy the greatest discounts.
2. Groups of 5 or more will qualify for group discounts of 10% off these already discounted prices.
3. This year, Trade Show passes are absolutely FREE if you sign up in advance. See our rapidly growing list of exhibitors. Trade show includes lunch and happy hour both days.
Wineries Unlimited delivers the quality experience you've come to expect and enjoy. For 35 years, this event has been the hub and meeting place uniting the entire eastern wine industry. On behalf of the entire Wineries Unlimited staff, I look forward to seeing you at Wineries Unlimited in Richmond, Virginia this March.
Sincerely,
Robert Merletti
CEO/Publisher, Vineyard & Winery Management magazine
Call or click today!
866.483.0172
wineriesunlimited.com
REGISTER ONLINE HERE
More details:
Convenient location directly off I95 and just minutes from Richmond Int’l Airport
Special hotel room rate of $141/night at the Richmond Marriott and $144/night at the Hilton Garden Inn
See Trade Show Exhibitors
Find out more about Richmond
Official Sponsors:
This event endorsed by:
VWM brands:
2012 Midwest Grape & Wine Conference/Trade Show Attendee Registration
09 August, 2011
Now the 3rd largest Wine & Grape Industry Trade Show and Conference in North America. In the heart of it all, the Midwest Grape and Wine Conference meets your needs, providing special sessions focusing on Viticulture, Enology, and Marketing- all moderated by leading experts! The event offers an extensive two-day Trade Show with more than 170 exhibitors!
The 27th annual conference, February 9 - 12, 2012 will return to the St. Charles Convention Center, St. Charles, MO conveniently located along Interstate 70 just minutes from the airport.
Attendee registration is open! For more information to exhibit or planning to attend, go to www.midwestgrape.com
NextGen Wine Competition Extends Registration Deadline
26 May, 2011
This competition, taking place the week of August 8th, provides Milliennials their own voice in declaring their tastes in wine. Judges include rising chefs, winemakers, sommeliers, wine educators, bloggers, members of the media, and other qualified persons who can fairly represent what they like to colleagues and consumers.
Millennials are social, savvy, and well informed. Their level of influence can affect your future wine sales. Millennials may also serve as your best wine ambassador as they quickly spread the word about your medal-winners through various social channels. It’s time to get in step with the next generation and put your wines in for judging!
The NextGen Wine Competition deadline has been extended to July 12, 2011. For more information about the competition or to register online, please visit www.vwm-online.com/nextgen or call 1.800.535.5670
2012 Midwest Grape & Wine Conference-Trade Show February 9-12
11 May, 2011
Now the 3rd largest Wine & Grape Industry Trade Show and Conference in North America. In the heart of it all, the Midwest Grape and Wine Conference meets your needs, Viticulture, Enology and Marketing moderated by leading experts. The event offers an extensive two-day Trade Show with more than 170 exhibitors!
The 27th annual conference, February 9 - 12, 2012 will return to the St. Charles Convention Center, St. Charles, MO conveniently located along Interstate 70 just minutes from the airport.
Exhibitor registration is open! For more information to exhibit or planning to attend, go to www.midwestgrape.com
Connect with Midwest Grape & Wine Conference Exhibitors & Attendees on Facebook!
09 January, 2011
Connect with Midwest Grape & Wine Conference Exhibitors & Attendees on Facebook!
To follow our page, simply click the "Like" button at the top of our page: www.facebook.com/MGWConference
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We invite you to download our media kit and contact your ad sales rep today to discuss all the options Vineyard & Winery Management can best serve you. Be sure to ask about our frequency discount, where you stand to save even more!
We invite you to download our media kit and contact your ad sales rep today to discuss all the options Vineyard & Winery Management can best serve you. Be sure to ask about our frequency discount, where you stand to save even more!
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Vineyard & Winery Management magazine owns and operates five prestigious wine competitions: Grand Harvest Awards, West Coast Wine Competition, Int'l Eastern Wine Competition, NextGen Wine Competition for Millenial Wine Drinkers, and International Women's Wine Competition.
Grand Harvest Awards (GHA)
What sets the Grand Harvest Awards apart from the rest? One word…terroir. This judging is unlike any other wine competition as it gives the industry a chance to bring together entries according to regional classification. A medal in this wine competition not only gives winning wines prestige and selling power, it adds retail room talking points. Beyond the determination of medals, the Grand Harvest Awards affords its winners a unique selling proposition- its terroir ranked against its competitors. GHA recognizes wine entries that best exemplify the terroir of their respective viticultural areas and acknowledges its influence on wine quality. Favorable awards support increased local and regional sales. A win in Grand Harvest can put medal-winners into a whole new sales category.
Established in 1990, this is the only wine judging based on the terroir of the product, affording a better way to both learn about and market the value of the wine. Twenty-four judges evaluated over 1,400 entries and awarded a total of 1,027 medals including 141 gold, 426 silver, and 461 bronze. Garnering medals at the Grand Harvest Awards has traditionally been difficult to achieve because of its high standards of excellence. Wine competitions are invaluable purchasing tools that help consumers choose from over 6,000 wineries in the US alone. “The Grand Harvest Awards are a great forum for producers to have their wines evaluated by experienced judges in the context of their respective growing regions,” said competition chairman Bill Traverso. “Wines from up-and-coming regions such as Nebraska and Florida garnered gold medals.” Details: vwm-online.com/gha
West Coast Wine Competition (WCWC)
This traditional wine competition continues its mission of awarding medals to outstanding West Coast wines. The 28th annual competition awarded a total of 14 Double Gold, 77 Gold, 412 Silver, and 400 Bronze medals from a field of nearly 1,400 entries. “The quality of the entries was especially impressive this year, so any winery winning a medal should be truly proud,” said Robert Merletti, publisher of Vineyard & Winery Management. Established in 1982, the West Coast Wine Competition recognizes outstanding wines produced in Arizona, California, Hawaii, Idaho, Nevada, New Mexico, Oregon, Washington, Australia, Baja California (Mexico), British Columbia (Canada) and New Zealand. This year, the competition added entries from Montana, Wyoming, Colorado, and the wine regions of South America. “We didn’t have one or two regions dominating the awards, so this year’s results were very even across the board,” said competition Chairman Bill Traverso, a 35 year old veteran of the wine trade. “It proves that good winemaking can occur in wine regions throughout the US and overseas.” Details: vwm-online.com/wcwc
International Eastern Wine Competition & Riesling Championships (IEWC)
The 34th International Eastern Wine Competition (IEWC), one of the oldest and largest professional wine competitions in the United States, was held May 19-21, 2010 in Watkins Glen, New York. Judges awarded 1,144 medals (44 Double Gold, 151 Gold, 399 Silver, and 558 Bronze) from a field of 1,600 entries that were submitted by wineries in 37 American states and three Canadian provinces (British Columbia, Ontario, and Quebec) as well as the countries of Argentina, Australia, Chile, Germany, Italy, New Zealand, South Africa, and Spain. Entries were evaluated by an experienced group of professional wine judges with backgrounds in wine marketing, education and media, enology, viticulture, food and beverage, hospitality, and tourism. The top medal results were very eclectic, from natives to hybrids to regular and non-mainstream vinifera grapes, showing outstanding quality across Northern America. Details: vwm-online.com/iewc
NextGen Wine Competition for Millennial Wine Drinkers
Setting the standard for millennial wine consumer’s desires and buying trends, the 2011 NextGen Wine Competition for Millennial Wine Drinkers keeps the pulse on today’s fast-paced young wine buyers. Millennials are discovering wine in record numbers. Domestic volume increased 11% between 2003 and 2007, and imported wine volume increased 27%. According to the Wine Council, Millennials accounted for 46% of the growth and if savvy wine marketers are embracing this growing trend then you should too!
All judges will be aged 21-35, including rising chefs, winemakers, sommeliers, wine educators, bloggers, bloggers, members of the media, and other qualified individuals who can fairly represent personal preference to both colleagues and consumers. Millennials’ level of influence can affect your future wine sales and may also serve as your best wine ambassador, quickly spreading the word about your medal-winners through various social channels. “This is the only wine judging with young, savvy, and sophisticated wine consumers in mind. Our judges reflect the age of our target audience. Whether you realize it or not, Millennials are today’s wine buyers, not a segment of the market to be ignored. As a winemaker, producer, retailer, you can’t afford notto care what Millennials are consuming,” claims Gio Balistreri, NextGen Chairman. Details: vwm-online.com/nextgen
International Women’s Wine Competition
“Women and Wine”, a study of 4,306 women in France, Germany, the UK, Japan, and the US, was carried out between January and March of 2009 among readers of Decanter and Livingetc magazines. The research was commissioned as part of a regular annual survey by Vinexpo, the world’s largest wine and spirit exhibition. According to the survey, women chose and bought eight out of every ten bottles of wine consumed at home. That’s why this competition was conceived, creating an untapped target audience for wine sellers. It’s mission? To provide the female perspective to professional wine buyers and consumers. This helps them identify wines that women will enjoy and ultimately purchase.
In 2007 the National Women’s Wine Competition was born- a competition judged entirely by women.
The first competition was independently staged in Santa Rosa, California and was considered a smash success. Now, after a passing of the torch, this ever-growing event has joined the ranks of prestigious wine competitions expertly produced by Vineyard & Winery Management magazine. We have renamed the competition as the International Women’s Wine Competition, providing an even larger scope for entries in years to come. IWWC is committed to the highest standards of competition. Our promise to entrants is that wines will be appropriately categorized and judged by leading women in the wine industry. Details: vwm-online.com/iwwc
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Professional Development Conferences and Trade Shows
Do you know how quickly the wine industry is changing and are you keeping up with the changes necessary to stay competitive and profitable? It’s never too late to learn a new tip or tactic to enhance your skill set and make your business more profitable. That’s why we’ve designed our Professional Development Series of seminars and conferences designed for the wine industry. Exhibitors also benefit by showcasing their products and services to uniquely targeted audiences.
Wineries Unlimited Conference & Trade Show
March 27-29, 2012, Richmond, VA
Join us for the largest wine industry trade show and conference east of the Rockies! For 36 years, Wineries Unlimited has grown into the industry’s foremost event of its kind with upwards of 2,300 winery and vineyard personnel in attendance last year. The three-day conference includes sessions for newcomers, special workshops, and multiple session tracks on enology, viticulture, management, and marketing issues. This is the buying show for the Eastern/Midwestern wine trade designed for and attended by vineyard and winery owners in this wine market. A survey given to attendees revealed that 40% of respondents made purchases of $20,000 or more at the show. Numerous purchases over $100,000 were also recorded. The two-day trade show houses over 330 exhibitor booths to showcase products and services. Because of the large geographic spread of the Eastern/Midwestern wine industry, exhibitors tell us they do a large part of their business at this show as a result of the face-to-face contact made there. Suppliers have a chance to greet and sell to winery owners, operators and grape growers from over 33 states and provinces (and counting!). Don’t miss this cost-effective way to reach your growing Eastern/Midwestern market! Unique social events include a Welcome “Bring your own Bottle” Wine Reception, Keynote Luncheon, and the Best of the East Grand Gala and Gold Medal Tasting of winners from last season’s International Eastern Wine Competition. Please visit the event website for more information.
Midwest Grape & Wine Conference and Trade Show
February 9-12, 2012, St. Charles, MO
Now in its 27th year, Midwest Grape & Wine Conference has partnered with Vineyard and Winery Management to provide over 60 years of combined experience with wine industry conferences and trade shows. This year, we united 17 states in the heartland of America under one roof. The 2011 conference moved to the St. Charles Convention Center in St. Charles, Missouri, only 10 minutes away from the Lambert International Airport. It was three wonderful days full of viticulture, enology, and marketing sessions, along with an extraordinary trade show. Registration for the 2012 show is now OPEN! Please visit the event website for more information.
Winery DIY One-Day Seminar & Exclusive Supplier Showcase
Coming May 9, 2012 to the Marriott in Napa, CA
Anyone who frequents the home improvement store or watches TV home make-over shows understands the do-it-yourself (DIY) concept quite well. We've taken this concept one step further by empowering you with the DIY tools, skills, and know-how to improve your winery's tasting room. Don't rely on outside services to change your merchandising, increase sales staff training, or revamp your wine club. Take action and start the ball rolling yourself. In this workshop, you'll receive a handy DIY Instruction Manual filled with tips and suggestions along with expert commentary and materials by qualified guest speakers. You'll leave armed and ready with the right tools to get the job done and the satisfaction that you've done it yourself!
This one day immersion course in sales and marketing will be hosted in the heart of the Napa Valley by Elizabeth “E” Slater, marketing expert and owner of In Short Direct Marketing and partner in the Wine Industry Network. The exclusive supplier showcase will be sized to feature a limited number of high level exhibitors whose products and services relate directly to the target audience attending this seminar. Anyone wishing to attend the showcase must enroll for the seminar. Full details at vwm-online.com/diy.
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