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SGP Packaging logo




370 Chadbourne Road, suite A
CA, 94534
United States
(707) 419-7200
Isabelle Le Graet

SGP Packaging, your partner for distinctive packaging

SGP Packaging is the North American local full-service divison of Verallia - glass bottles & jars manufactured in Europe.

Capabilities include:
-The widest collection of quality stock bottles, choose among any glass bottle or jar manufactured by Verallia plants worldwide.
-350 years of expertise in manufacturing custom glass.
-2 in-house decoration plants.

SGP proudly supports North American brands from concept to product launch with two showroom studios, a la carte services and dedicated local teams - a partnership that lasts well beyond the first order.


SGP Packaging is fully owned by Verallia, a global company of the Saint-Gobain group.


The broadest choice

With SGP Packaging, customers get access to all the Verallia portfolio of packaging solutions

- More than 700 quality stock bottles

- More than 10 available glass colors including the Tradiver, intense green color exclusively developed by Verallia in France

- Sizes ranging from 50ml to 15L

- Endless glass and decoration customization possibilities

- New differentiated shapes, colors, decoration rendering

- Direct shipment from our plants in Europe and selection of packaging stocked in the US to be shipped to your facility either in bulk or cases

- Design tools (Virtual Glass app)

- Two showroom studios (Fairfield, California and Fort Lee, New Jersey)


SGP Packaging, the North American division of Verallia for glass bottles and jars manufactured in Eu
SGP Packaging, the North American division of Verallia for glass bottles and jars manufactured in Eu
Jean-Pierre Giovanni is appointed VP & General Manager of SGP PACKAGING CORP
Jean-Pierre Giovanni is appointed VP & General Manager of SGP PACKAGING CORP
To lead SGP Packaging operations, Jean-Pierre "J-P" Giovanni has been appointed VP and General Manager. Based in Fairfield, California, JP is a packaging expert with years of experience in leading and developing North American packaging companies.
Jean-Charles Forster is appointed Sales Director at SGP PACKAGING CORP
Jean-Charles Forster is appointed Sales Director at SGP PACKAGING CORP
Jean-Charles Forster has been appointed Director for the U.S. region East to the Mississippi river. Based in Fort Lee, New Jersey, Jean-Charles has several years of experience in the North American cosmetic, beverage and food packaging industry.
Internal embossing Honey
Internal embossing Honey
Internal embossing Twist
Internal embossing Twist
Internal Embossing Vertigo
Internal Embossing Vertigo
Carla Bowers
Carla Bowers
Carla Bowers appointed Sales Executive at SGP Packaging by Verallia
Rose Collection
Rose Collection
Internal Embossing
Internal Embossing
SGP introducing the first stock bottle with internal embossing technical innovation


Verallia runs design competitions in several countries. The Verallia Design Awards gather hundreds of participants from the best design and packaging schools. The students are invited to propose bottle and jar projects, paving the way for future use in the food packaging industry.

In 2017, seven countries organized contests: France, Germany, PortugalSpainItaly, the Ukraine and Brazil.
These competitions are a real springboard for young designers.
In France, Verallia Design Awards 2016 prizewinner Leslie Dabin’s project in the Wines category won over Maison Du Sud – Jeanjean (Advini group). With its streamlined design, its facets and its chiseled bottom, this “SERAC” bottle embodies high-end packaging. It was chosen by the wine merchant for the launch of two new ranges: GEM (IGP Pays d’Oc) in white and rosé wine and ADIMANT (IGP Saint Guilhem le Désert). Production of the Sérac bottle was launched last March at VOA – Verrerie d’Albi.
Another project acclaimed at the 2010 edition of the Verallia Design Awards in France, the “Soirée à Rosé” bottle designed by Mélitine Courvoisier, today a freelance designer, has been a big hit on retail and wine store shelves. The Languedoc-Roussillon wines’ producer Gérard Bertrand has chosen it for his “Côte des Roses” wines.

To find out more about Leslie Dabin's project, read the press release (in French only).

News Archive

Selective Line Style Book 2018
25 May, 2017

Living intensely, the great promise of the modern world…

Discover the teaser of our 2018 stylebook produced in collaboration with the Carlin trends agency. Delve into Arty Zen, Exploration 2.0 and Carpe Diem, the three flagship trends for 2018 that have inspired us to design new shapes and new decorations.

Selective Line, Verallia’s premium international brand, unveils its style book 2018. This book, produced by the design agency Carlin in collaboration with Selective Line’s marketing team, reveals the design trends identified for 2018 from which new bottle shapes and decorations are imagined.

The style book is presented to customers and design agencies to inspire their future developments.

This year, three trends have been decrypted. They have inspired the new bottle shapes and decorations produced by Verallia’s décor companies, Saga Décor (France) and Verallia Polska (Poland).

SGP Packaging by Verallia will be showcasing at ADI
27 March, 2017



Fairfield, CA -- Make the best choice for your spirit as SGP Packaging by Verallia showcase their most premium spirit glass bottles from the 2017 selective line catalog.

SGP Packaging by Verallia is pleased to announce it will be showcasing many new glass packaging at Booth #507 at the upcoming American Distilling Institute (ADI) tradeshow, which will be held on April 4th-5th, 2017 at the Baltimore Convention Center.

SGP Packaging will be featuring recent innovation of spirit glass bottles from the 2017 selective line collection. Displaying the latest premium spirit bottles and decorations, including our new inkjet decoration process.

Have you heard of the virtual glass application? Go to the app store and type in Virtual Glass Veralliaand download it today! It’s the only app to easily create, test, and share glass packaging projects in a 3 dimensional form and virtual reality. Stop by the booth and check out the live demo. 


About American Distilling Institute (ADI):

The American Distilling Institute (ADI) is the oldest and largest organization of small-batch, independently-owned distillers in the United States. Founded in 2003 by Bill Owens, the organization has grown from a few dozen distillers to more than 1,000 paid members. To promote and defend the art and enterprise of craft distilling. Through our programs of economic development, academic research and education, ADI generates greater public awareness and appreciation for the quality and variety of artisan spirits and brings greater benefits to the larger society in which we live.


Visit us at Booth #507 to view samples and for more information.


Exhibit information:

Baltimore Convention Center

1 W Pratt St

Baltimore, MD 21201

Booth #507

Tuesday, April 4th, 2017 and Wednesday, April 5th, 2017


For more information visit:


For show information and promotion code email:

New Glass Bottle Collection and Premium Best Sellers Showcased at IQ
27 February, 2017

BannerSGP Packaging by Verallia will be displaying the latest premium innovating wine bottles and decorations at the upcoming Innovation and Quality (IQ) Tradeshow on Thursday, March 2nd, 2017. IQ 2017 is the annual forum for ultra-premium wineries focusing on cutting-edge innovations that advance wine quality. SGP Packaging will be showcasing its new glass bottle collection and premium best seller such as the Renaissance line.
There will be a live demonstration of the updated virtual glass application. The only app to easily create, test, and share glass packaging projects. Customize any bottle of our collection with your own labels and closures; then test them in 3 dimensions real environment with augmented reality.
SGP Packaging is partnering up with Bon Appétit Box to host a creative contest using the Virtual Glass Application. One winner will receive a box of delicious French gourmet food. The company is also hosting a complimentary gormet food testing at the booth. 
The team will be there to answer questions.
Join us at booth #303 and discover what’s new.
Exhibit information:
Charles Krug Winery
2800 Main St.
St Helena, CA 94574
Booth #303
Thursday, March 2, 2017 9:00 AM – 4:00 PM

For more information 
May Ngo
Marketing Specialist
(707) 419-7208

SGP at Unified
17 January, 2017

SGP Packaging by Verallia will be showcasing the latest glass innovation and outstanding sparkling wine and rose bottles from the 2017 Collection. Come and discover the Celeste wine bottle, our new inkjet decoration process, the Chantal Thomass Rosé Collection new sparkling bottles available in dark amber, and more.



Sacramento Convention Center


Booth #120

Wednesday, January 25, 2017 9:00 AM - 6:00 PM

Thursday, January 26, 2017 9:00 AM – 4:00 PM


We will be hosting two contests!

Virtual Reality comes to the packaging industry!

Come and discover the new version of our Virtual Glass App and participate in our creation contest.

One winner will go home with a brand new iPad


An actual sample of the bottle they’ve created using the app! Decoration performs using our new inkjet technology.

Stop by our booth (#120) for more details. 

SGP Packaging by Verallia showcasing the latest rosé collection at #WINExpo
29 November, 2016

Stop by booth #100 to learn more about SGP Packaging by Verallia glass business.

SGP Packaging by Verallia will be presenting a variety of different glass bottles this year at WINExpo. Come and discover differentiated sparkling and still wine glass bottles and decorations.

We will be showcasing the latest trends and packaging options for the upcoming rosé season including the collection by fashion designer Chantal Thomass


We are looking forward to seeing you at our booth #100


Carla Bowers appointed Sales Executive at SGP Packaging by Verallia
11 April, 2016



In order to support the growth of Verallia in North America, SGP Packaging, the North American division of Verallia, announces the appointment of Carla Bowers, joining the team as Sales Executive.

Carla's recent role as an advisor and sales representative of premium packaging for wine bottles gives her the background and expertise to bring Verallia customers the support they need for their glass packaging requirements. Multi-talented and with a passion for quality wines, Carla also published the book Napa Valley Iconic Wineries.

"We are very glad to welcome Carla within the group, as she shares our vision for quality packaging backed by superior customer service. Carla is likely to be a strong asset for the development of Verallia" says JP-Giovanni, VP and General Manager at SGP Packaging.


Please feel free to contact Carla for any glass packaging need you may have.

Contact information:

707 430 1028 



About SGP Packaging by Verallia

SGP Packaging is the North American division of Verallia, global leading glass maker. SGP gives you access to the widest array of glass bottles manufactured by Verallia worldwide, local customer service and logistic services with offices on both US coasts.

 For more information:





SGP Packaging by Verallia to showcase new internal embossing stock options at the WIN Expo
25 November, 2015


Visit SGP Packaging by Verallia at the WIN Expo booth n°100 and see Verallia’s wide offering of stock bottles and glass colors as well as the latest innovations, including more internal embossing stock options, innovative glass designs created in collaboration with the designer Chantal Thomass, and the latest glass decoration technologies.

Join us at our booth located at the entrance of the show to get an overview of the latest glass packaging innovations as well as Verallia’s well-established stock molds. The SGP Packaging team will help you find the right bottle to make your brand stand out, all delivered with the quality and service associated worldwide with Verallia.  

We look forward to meeting you there!

The SGP Packaging team.


ABOUT SGP PACKAGING BY VERALLIA: SGP Packaging is the North American subsidiary of Verallia offering glass bottles and jars Verallia manufactures in Europe and South America. Verallia is recognized as a wold leader in glass packaging with the widest collection of bottles from 50ml to 15L, two in-house decoration plants, outsanding quality products and innovations, as well as local US logistic centers, customer services and technical support. <!--?xml:namespace prefix = "o" ns = "urn:schemas-microsoft-com:office:office" /-->



04 November, 2015

SGP Packaging by Verallia, the North American division of the world leader in glass container manufacturing, and all the other Verallia divisions worldwide are very proud to announce the completion of Verallia’s change of ownership.

Saint-Gobain today announced the closing of the sale of Verallia to Apollo Global Management LLC and Bpifrance, who now hold respectively 90% and 10% of Verallia’s equity.

“We are extremely excited to be acquiring Verallia, which is an outstanding franchise and one of the world’s leading packaging companies,” Robert Seminara, a senior partner at Apollo, and Jean-Luc Allavena, an operating executive at the company, said.

With its new shareholders, Verallia is now a fully stand-alone manufacturing group, totally dedicated to glass packaging. This is a new chapter in the long history of the company, which has developed its glass expertise since 1827 and that, over the years reinforced its sales and operations network through new locations in Western Europe, Eastern Europe, South America and North Africa.

In the words of Jean-Pierre Floris, Verallia’s Chairman and CEO: “I am pleased to be able to count on the backing of our new shareholders for the implementation of our strategic goals and Verallia’s growth. Our priority remains the search for operational excellence, to offer our customers an exemplary level of quality and service. We will continue our investment policy to develop our plants alongside our markets and continue increasing our team’s glassmaking expertise. We are lucky to work with glass, an exceptional material which is the benchmark for food safety and sustainability and we will remain in the forefront in terms of innovation.”

“Verallia global business plan has been vetted by Apollo and there is no expected changes in Verallia and SGP Packaging product and service offering. We are very glad to be acquired by a US-based company as we continue to expand our presence in North America market. Apollo brings along a strong perspective of continued growth and further innovation which will be to the benefit of our customers” explains JP Giovanni, VP and General Manager of SGP Packaging by Verallia.”


ABOUT VERALLIA – Verallia is one of the world’s top three manufacturers of glass packaging for food and beverages, and proposes innovative, customized and environmentally-friendly solutions. Verallia produced around 15 billion glass bottles and jars in 2014. Verallia’s business model is based on combining the strength of its global network (manufacturing operations in 13 countries, sales locations in 45 countries with 6 development and innovation technical centers) and local customer relationships in all regions. In 2014, Verallia achieved net sales of €2.4bn. SGP Packaging is the North American division of Verallia with a local sales team, customer service and logistic centers to serve the North American market.

For more information:

ABOUT APOLLO – Apollo is a leading global alternative investment manager. Apollo had assets under management of approximately $162 billion as of September 30, 2015 in private equity, credit and real estate funds invested across a core group of nine industries where Apollo has considerable knowledge and resources, including the packaging and materials sectors. Apollo has a strong track record in France based on investments in major industrial companies such as Monier, Constellium and Latecoere. For more information about Apollo, please visit .

ABOUT BPI FRANCE – Bpifrance, a subsidiary of the French State and the Caisse des Dépôts and the entrepreneurs’ trusted partner, finances businesses from the seed phase to IPO, through loans, guarantees and equity investments. Bpifrance also provides operational services and strong support for innovation, export, and external growth in parnertship with Business France and Coface. Bpifrance offers businesses a large range of financing opportunities at each key step of their development, including offers adapted to regional specificities. With its 42 regional offices (90% of decisions are made locally) Bpifrance represents a strategic tool for economic competitiveness dedicated to entrepreneurs. Bpifrance acts as a back-up for initiatives driven by the French State and the Regions to tackle 3 goals: contributing to SME’s growth, preparing tomorrow’s competitiveness and contributing to the development of a positive entrepreneur ecosystem. With Bpifrance, businesses benefit

What we learnt at the W&V Pack conference
12 October, 2015

Designers Tony Auston (Auston Design Group), Jeff Hesters (Cult Partners) and Jim Moon (Jim Moon Design) gave crucial advices regarding packaging choices. Moderated by Andrew Rice, creative director of Trinchero Family Estates and its 300-plus SKUs, the panel aimed toemphasize the packaging do's and don't and give an overview of available innovations in the glass industry.

As part of the do's, Tony Auston, owner at Auston Design Group, presented the most interesting innovations in the wine packaging industry, beginning with the VinoSeal glass closures distributed by Universal Packaging in North America.


Other breakthrough innovation, Tony Auston presented Verallia's internal embossingoffered in the US by Verallia's North American subsidiary - SGP Packaging. The embossing (which can be a custom design such as a logo) is on the inside. The design disappears when the bottle is filled with wine. A major innovation in the glass industry that enables the brands to focus on experiential marketing. The audience was extremely receptive to this new packaging option.



Tony Auston also introduced Verallia's Luminescent Glass, offered in the US by Verallia's North American subsidiary - SGP Packaging.  Andrew Rice demonstrated the glowing effect with a UV black light. The luminescent glass is extra-flint quality glass that is glowing in nightclubs and bars. The glowing effect is inside the glass so it will not get damaged, unlike luminescent decorations. First developped for Spirit brands, this is a very interesting option for Rosés consummed in night clubs, bars and on-premise. Already available in luminescent blue, Verallia is developping new colors as well (pink, orange, yellow, ...)


Shapes and decorations are the other ways to easily differentiate a wine packaging on the shelves. The designers discussed about new shapes such as the Miraval rosé bottle manfuactured by Verallia (Ancienne Burgundy stock bottle available in the US through SGP Packaging division of Verallia). Tony Auston also showed state-of-the-art decoration technics Verallia and its decoration plant Saga Decor offer as part of their premium Selective line. Decoration included quadri-screen-printing with built-up printing and embossing imitation with MOQ as low as 1 pallet. Innovations that can leverage differentiation for premium wines and limited editions.


You can download the full presentations via the folowing link:


About Auston Design Group: located in Emeryville, CA., Auston Design Group is a small, Branding and Package Design studio established in 1994 in St. Helena, CA. Founder, Tony Auston, was introduced to the wine industry in 1988, when he relocated to Napa Valley to take on the role of Senior Design Director at the former Colonna Farrell: Design Associates. Tony's experience within the category spans more than twenty-five years and encompasses a wide range of successful, award-winning package designs for national and international brands. As Creative Director, Tony continues to be involved in every aspect of the creative process at Auston Design Group, from initial consultation and strategic development, through final design and production.


About Universal Packaging:Universal Packaging is a decorator and glass distributor in North America. It is also the exclusive distributor of Vinoseal Glass closures in the US.


About SGP Packaging by Verallia:SGP Packaging Corp is the North American subsidiary of Verallia. Thanks to a network of 27 Verallia plants in Western Europe, SGP Packaging offers the widest array of glass options and, as part of the Verallia group, is recognized as an innovation leader in North America.

Contact: / read more:

SGP Packaging by Verallia introducing new 3D packaging app with augmented reality technology
03 March, 2015

SGP Packaging, as part of Verallia, launches the first free easy-to-use packaging design app with 3D rendering and augmented reality, available for free in the US App store on iPads.



Verallia revolutionize the packaging industry with a new creation tool: the VIRTUAL GLASS APP. An easy tool for designers and bottle buyers to quickly try and compare different packaging options using their own labels and caps.

Create, share, and test wine and spirit bottle designs as never been so easy.Users can choose among different bottle shapes, sizes and colors from the SGP Packaging Collection. They can add caps to their chosen bottles and import their own front and back labels or decor in just one click. The 3D view enables to see the full packaging from every angle with a very simple gest.

Any user can then easily test their creations in a real environment with augmented reality technology! The app generates a 3D realistic projection of the customized bottle to any environment the iPad is pointing at. This tool is very useful to compare your creations to real existing bottles at retail stores for instance.


"The free Virtual Glass iPad app saves time and eliminates guesswork. It allows marketers like us to test a new bottle design by superimposing it on a virtual retail store shelf, side-by-side with competitors’ bottles. It’s a real breakthrough"

 Jeremy Benson, Wine & Spirit marketing expert and President at Benson Marketing group.


 "From a design perspective, we find the ability to view your complete packaging (label, closure, screen printing etc.) not only on a variety of dimensionally correct bottle shapes and styles, but also in an unlimited variety of real life product placements, incredibly valuable. This app does just that, and in and intuitive and easy to use manner"

David Schuemann, Owner and Creative Director of CF Napa Brand Design


We had very good feedback regarding this app from its first official launch at the Unified Wine & Grape Symposium. We really think the Virtual Glass answers a huge need for both winemakers / spirit producers, marketers, designers, ... to simply and quickly test their packaging. These kind of solutions already existed for construction, furniture, home improvment etc, Verallia made it available to the wine and spirit industry so people can have a very good overview of bottles options that fit their labels/caps and try hundreads of packaging options in just a few seconds.


Download it for free now from your iPad (not available on iPhones or Android yet) following this link.

To generate your augmented reality bottles, print the following image (available as a mouse pad, contact to get yours), click on "augmented reality mode" at the bottom of the app, and point your iPad to the printed picture. Please make sure you have allowed the Virtual Glass app to access your camera and pictures first.

A version V2 will be released soon and include spirit bottles, lacquering options and pre-loaded labels designed by CF Napa to give users other customization ideas. Follow SGP PACKAGING on LinkedIn and Twitter to be informed.


SGP to showcase latest innovations in the packaging industry at IQ
25 February, 2015

Innovation + Quality (IQ) 2015 is a new forum for ultra-premium wineries focused on cutting-edge innovations that advance wine quality. This day-long event will take place March 4, 2015 at Charles Krug Winery in the Napa Valley.

Sessions will be held in the Carriage House and in the newly restored Redwood Cellar Tasting Room and Hospitality Center. A tented area between these two historic buildings will feature product and technology demonstrations and exhibitors showcasing the latest innovations in ultra-premium winemaking, grape growing, packaging and direct-to-consumer sales.

This event is produced by Wine Business Monthly, the leading print publication for the wine industry.


With quality and innovation as core values of the Saint-Gobain group, SGP PACKAGING is very proud to sponsor this event.  Come and discover the latest innovation in the packaging industry on booth 307 in front of the entrance.

SGP to open a new showroom studio in Fairfield
24 February, 2015

 SGP Packaging, the new US based division of Verallia for bottles and jars manufactured in Europe announced the opening of two showroom studios. The first one in Fairfield, CA is located close to the Sonoma and Napa valleys.

Customers can come by to visit the showroom, get advices from glass packaging experts and use design tools such as the Creativ'Lab (webex with the plant to work on glass redesign) or the Virtual Glass (Apple app to try your own labels and caps on SGP Packaging bottles).

A dedicated team is based there to answer technical questions, bring additional customer services and follow-up with your packaging projects from concept to product launch.



Phone: 707-419-7200

 A new showroom studio will also open in Fort Lee, New Jersey in the upcoming weeks.

Leading European Glass Packaging manufacturer Opens Service Division in North America
19 December, 2014

Verallia, the global leader in glass manufacturing headquartered in Europe, announces the creation of SGP Packaging, a US-based division for North American customers. The new division represents the entire Saint-Gobain-Verallia global lines of glass packaging and services offering brand new options for distinctive bottles and jars.

With Verallia’s recognized European glass quality and expertise, SGP Packaging carries the broadest portfolio of packaging solutions in the glass industry. With 23 glass plants in Western Europe and two decoration plants, SGP Packaging customers gain access to the largest choice of stock items, more than 10 glass colors and sizes ranging from 50ml to 15L.

SGP Packaging brings totally new glass shapes and colors to the North American market, including the Tradiver glass color initially developed by Verallia France for the Grands Crus of Bordeaux.

“SGP Packaging is bound to become a new major actor of the packaging industry bringing North American customers new products and services with a customer-focused approach and a dedication to quality and service. Since its launch, SGP Packaging has already generated great enthusiasm from wine, beer, cider, spirits and specialty food companies. It is clear that our offering fills a void in the ever-demanding North-American market”, explains J-P Giovanni, VP and General Manager.

North American customers to benefit from enhanced local services

With this new division of Verallia, North American brands can now benefit from enhanced local services attached to Verallia products manufactured in Europe. Committed to supporting customers from concept to product launch, SGP Packaging will open two showroom studios in 2015 in California and New Jersey. The company also just launched the first app to help customers easily customize their SGP bottles online with 3D rendering and virtual reality technology – the Virtual Glass app will soon be available for free in the Apple app store.

SGP Packaging also offers warehousing and bulk-to-case repacking services to meet requirements of North American customers.

A local team dedicated to customers

JP Giovanni, VP & General Manager   

To lead SGP Packaging operations, Jean-Pierre “J-P” Giovanni has been appointed VP and General Manager. Based in    Fairfield, California, JP is a packaging expert with years of experience in leading and developing North American packaging companies.

JC Forster, Sales Director SGP Packaging East 

Jean-Charles Forster has been appointed Director for the U.S. Eastern region. Based in Fort Lee, New Jersey, Jean-Charles has several years of experience in the North American cosmetic, beverage and food packaging industry.

To meet increasing demand, SGP Packaging has already hired seven additional people dedicated to sales, marketing and customer service.

Title Name Email Phone
VP & General Manager JP Giovanni 707 419 7204
West - Customer service Rep Saida Reyes 707 419 7206
Marketing Manager Isabelle Le Graët 707 419 7207
Sales Director, Eastern Region Jean-Charles Forster 516 253 8003
Operations Coordinator Leslie McNicol
Sales Executive Carla Bowers 707-430-1028