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WINE ROAD

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Address

P.O. Box 46
Healdsburg
CA, 95448
United States
Phone
(707) 433-4335
Fax
(707) 433-4374
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AVAs

The mission of the Wine Road is to increase awareness of Alexander, Dry Creek and Russian River Valleys through education and marketing while promoting Sonoma County as the year-round wine country destination.

Download our Press Kit

Wine Road is a member driven, winery association.

Founded in 1976 with 9 wineries along the Russian River in Sonoma County.

As of 2017 the Wine Road now consists of 197 wineries members and 54 associate lodging members.

The Wine Road is governed by a Board of Directors consisting of 10 winery and 3 lodging representatives. An Executive Director manages the day-to-day operations.

Our goal is simple – Bring people to northern Sonoma County to embrace the beauty, sample the wines and meet the cast of characters that work the farms, prepare the meals, make the wines and share their warm hospitality.

Once you visit…we know you’ll be back!

Wine Road
Heaven Condensed


News Archive


Breakfast with the Winemakers
19 April, 2017

Breakfast

Breakfast with the Winemakers

Join us for one of our Winemaker Breakfasts.  An open forum for guests to meet and chat with winemakers in a casual breakfast setting with Q & A.  This is not a wine tasting experience, simply breakfast and conversation.

Each breakfast will have 3 winemakers from wineries located in either Alexander, Dry Creek or Russian River Valley. A host will facilitate the Q & A.

A fun opportunity to connect with these 3 winemakers with such limited seating everyone will have the chance to ask questions.

Tickets are $25 plus tax and fees

Upcoming Dates and Times:

May 12, 2017 – 10:00 am – 11:00 am
May 13, 2017 – 10:30 am – 11:30 am
July 28, 2017 – 10:00 am – 11:00 am
July 29, 2017 – 10:30 am – 11:30 am


04 April, 2017

3 Dates, 3 Tours, 4 Wineries, and 4 Wines (at each location)

A day of Wine and Food along the Wine Road

* Pick up at the Wine Road World Headquarters in luxury transportation

* Wine Tasting at each winery with a food pairing

* Each tour will visit 4 wineries, where you will taste 4 wines (at each location)

* 20 people per tour

* Tours are from 9am - 4:30pm

 

TICKETS ON SALE NOW 

 

Select from Russian River, Alexander or Dry Creek Valley

May 6, 2017 Russian River Valley - Pinot Noir and Chardonnay will be enjoyed on this tour, along with other favorites.

June 17, 2017 Alexander Valley - Known for its Cabernet Sauvignons, you will taste Cabs and other varietals that grow in this valley.

July 15, 2017 Dry Creek Valley - Rest assured you will taste Zinfandels, Rhone Varietals, and other varietals grown in this valley.

Shh...It's a secret where you are going. Don't ask...we can't tell you.

 

We'll have a Fearless Wine Road host on the bus.


This event is for those 21 and over, no children or babies. Dogs are not allowed on this bus tour.


Magical Mystery Tours TICKETS ON SALE NOW
21 March, 2017

Magical Mystery Tours

 

Magical Mystery Tours

3 Dates, 3 Tours, 4 Wineries,  and 4 Wines (at each location)

A Day of Wine & Food along the Wine Road.

Tours are from 9am – 4:30pm

We will pick you up at Wine Road World Headquarters, whisk you away in beautifully appointed luxury transportation for a day of wine tasting and tasty bites. Each tour will visit four wineries, where you will taste 4 wines, only 20 people per tour.

Select from Russian River, Alexander, or Dry Creek Valley.
May 6, 2017: Russian River Valley: Pinot Noir and Chardonnay will be enjoyed on this tour, along with other favorites.
June 17, 2017: Alexander Valley: Known for its Cabernet Sauvignons, you will taste Cabs and other varietals that grow in this valley.
July 15, 2017: Dry Creek Valley: Rest assured you will taste Zinfandels, Rhone Varietals, and other varietals grown in this valley.

Shh…It’s a secret where you are going. Don’t ask…we can’t tell you.

We’ll have a fearless Wine Road host on board to keep you energized between stops.
This event is for those 21 and over, no children or babies. Dogs are not allowed on this bus tour.

Tickets are on Sale NOW – Click Here to Buy Yours!
Price per ticket: $125 (plus tax and fees)


Barrel Tasting 2017 This Weekend! At-The-Door Tickets Available During the Event!
21 February, 2017

BT Poster


40th Annual Barrel Tasting tickets ON SALE NOW!!
26 January, 2017

BT17


25th Anniversary Winter WINEland TICKETS ON SALE AT THE DOOR of ALL participating Wineries Jan 14th & 15th
12 January, 2017

WW17

 

Weather looks great for this weekend!!! 

Winter WINEland Forecast


25th Anniversary Winter WINEland ADVANCE TICKETS SALES END JAN 9th!
04 January, 2017

WW17
CLICK THE IMAGE FOR MORE INFO

 


25th Anniversary Winter WINEland to highlight Vintages, Varietals, Verticals
29 November, 2016

January 14-15, 2017
11am – 4pm each day

Join us for two glorious days along Wine Road – Northern Sonoma County as we celebrate the 25th Annual Winter WINEland

Our 25th Anniversary Winter WINEland, a great opportunity to meet winemakers, taste limited production wines, new releases or library wines. All participating wineries, 110+, will highlight a Vintage, Varietal or Vertical tasting for the weekend. Our details program will be available in mid December.

Ticket price will include wine tasting at all of the participating wineries for the weekend.

Winemaker Breakfast and Q & A on Saturday January 14th from 9am – 10:30am. Tickets must be purchased for this added event during registration. Join winemakers for a casual morning of Q & A along with a breakfast before heading out to Winter WINEland. This is an open forum for guests to meet and chat with winemakers in a casual breakfast setting with Q & A. This is not a wine tasting experience, simply breakfast and conversation.

Tickets are on Sale NOW
Advance Ticket Prices:
Weekend: $45 + $3.94 (tax) + $3.44 (service fee) = $52.38
Sunday: $35 + $3.06 (tax) + $2.89 (service fee) = $40.95
Designated Driver: $5+.44 (tax) + 1.26 (service fee) = $6.70
Designated Drivers are given a different color wristband and they are not served wine.
Breakfast Tickets: $25 + 2.19 (tax) + 2.35 (service fee) = $29.54

Winter WINEland does not take place at one location, you travel from winery to winery, visiting the ones you are interested in exploring.

All Wine Road events are for adults only… NO ONE under the age of 21 is allowed to attend Winter WINEland -including no babies or children of any ageWW17


18th Annual Wine & Food Affair Nov 5th & 6th - Tickets ON SALE NOW!
18 October, 2016

Tasting Along the Wine Road is the premier event for Wine Road – Northern Sonoma County!
Join us for a weekend of wine and food pairing in the Alexander, Dry Creek and Russian River Valleys.
All of the wineries participating will have a favorite winery recipe available online, which they will prepare both days for you to sample, along with the perfect wine.

Ticket holders will receive their tasting glass and wristband upon check-in.

Tickets are ON SALE NOW

Ticket Prices: $80 Weekend, $60 Sunday $30 DD (plus tax and service fee)
Designated Drivers are given a different color wristband and they are not served wine.

All Wine Road events are for adults only… NO ONE under the age of 21 is allowed to attend Wine & Food Affair -including no babies or children of any age

 
 
 

18th Annual Wine & Food Affair Nov 5th & 6th - Tickets ON SALE NOW!
20 September, 2016

Tasting Along the Wine Road is the premier event for Wine Road – Northern Sonoma County!
Join us for a weekend of wine and food pairing in the Alexander, Dry Creek and Russian River Valleys.
All of the wineries participating will have a favorite winery recipe available online, which they will prepare both days for you to sample, along with the perfect wine.

Ticket holders will receive their tasting glass and wristband upon check-in.

Tickets are ON SALE NOW

Ticket Prices: $80 Weekend, $60 Sunday $30 DD (plus tax and service fee)
Designated Drivers are given a different color wristband and they are not served wine.

All Wine Road events are for adults only… NO ONE under the age of 21 is allowed to attend Wine & Food Affair -including no babies or children of any age


September 16 at Francis Ford Coppola, 2 showings & Tastings PLUS a showing & Seated Dinner.
06 September, 2016

BUY your TICKETS NOW!!!!!

On Friday September 16th join the Wine Road's Founding 5 Winery Members: Pedroncelli Winery, Trentadue Winery, Simi Winery, Foppiano Vineyards & Geyser Peak Winery as we show off our documentary film celebrating our 40th Anniversary: The Road to Ruby at Francis Ford Coppola Winery.

We will offer three showings (documentary is approximately 30 minutes).

5:00 Our first showing - begin with a short wine tasting from our 5 Founding Members, along with a passed appetizer from Rustic. Film to begin at 5:30 in the West Tower of the Francis Ford Coppola Winery, followed by 10 minutes of Q & A with the filmmaker. $15 per person + tax & service charge

6:15 Our second show of the night - begin with a short wine tasting from our 5 Founding Members, along with a passed appetizer from Rustic. Film to begin at 6:45 in the West Tower of the Francis Ford Coppola Winery, followed by 10 minutes of Q & A with the filmmaker. $15 per person + tax & service charge

7:45 Our third and final showing of the night. Enjoy a glass of wine as you settle in for the show, which will begin at 8:00 in the West Tower of the Francis Ford Coppola Winery.  This showing will conclude at 8:30, you will then stroll to the gazebo to enjoy a family style dinner and wine under the stars with the 5 Founding Members, the filmmaker and several Wine Road Board Members. $75 per person + tax & service charge

Seating for each show is limited to 40 people.

Each guest will leave with a Wine Road goodie bag as a thank you for supporting our film.

Filmmaker John Beck

Visit www.wineroad.com for more details.


Film Premier - 40 Years Along the Wine Road
23 August, 2016

September 16 at Francis Ford Coppola, 2 showings & Tastings PLUS a showing & Seated Dinner. BUY your TICKETS NOW!!!!! Visit www.wineroad.com for more details.


Wine Road Treasure Hunt
09 August, 2016

July 23-August 31st. Get out there & find our "Treasures Along the Wine Road"
The person who finds the MOST TREASURE will WIN a WR Treasure Box - worth $1000 #wineroadtreasure


40 Years of Cheers! Wine Road 40th Anniversary Celebration. Live music, WINE, food and fun for the entire family.
19 July, 2016

40 Years of Cheers!


MAGICAL MYSTERY TOUR, Sat June 18th: ONLY 3 SEATS LEFT for RUSSIAN RIVER VALLEY
08 June, 2016

Magical Mystery Tour June 18th 2016

Wine Road Magical Mystery Tours

Pick a valley to explore or set out to discover our urban wineries - but hurry! 
ONLY 3 SEATS LEFT in the RUSSIAN RIVER VALLEY

We will pick you up at the Healdsburg City Hall parking lot, whisk you away in beautifully appointed buses from Pure Luxury for a day of magical wine and food pairings. Each tour will visit five wineries, only 40 people per tour. 

The Mystery ~ is where you will be stopping!  Just sit back, relax and enjoy the adventure.

The Magic ~ is the wines you will be enjoying throughout the day.

Select from Alexander Valley, Dry Creek Valley, Russian River Valley or Urban Wineries.

We'll have an entertaining captain on each ship (bus) to keep you energized between stops AND we've lined up some fabulous goodie bags for you to take home at the end of the day.

This event is for those 21 and over, no children or babies. Dogs are not allowed on this bus tour.

Happy Tasting....
Special thanks to our event sponsors

To Get our Tickets Click HERE


MAGICAL MYSTERY TOUR - Sat June 18th - A Wine Tasting Adventure
18 May, 2016

Magical Mystery Tour June 18th 2016

Wine Road Magical Mystery Tours

Pick a valley to explore or set out to discover our urban wineries.

We will pick you up at the Healdsburg City Hall parking lot, whisk you away in beautifully appointed buses from Pure Luxury for a day of magical wine and food pairings. Each tour will visit five wineries, only 40 people per tour. 

The Mystery ~ is where you will be stopping!  Just sit back, relax and enjoy the adventure.

The Magic ~ is the wines you will be enjoying throughout the day.

Select from Alexander Valley, Dry Creek Valley, Russian River Valley or Urban Wineries.

We'll have an entertaining captain on each ship (bus) to keep you energized between stops AND we've lined up some fabulous goodie bags for you to take home at the end of the day.

This event is for those 21 and over, no children or babies. Dogs are not allowed on this bus tour.

Happy Tasting....
Special thanks to our event sponsors

To Get our Tickets Click HERE


Sign Our Petition - Simplify the forms, don't raise the fees!
19 May, 2015

Wine Road organizes three annual wine events per year. We typically have 120+ wineries participate. Each winery needs to pay for a "temporary food facilities annual permit" from the Health Department because they are two-day events. A one-day event does not require this permit. All of these wineries have a day-to-day permit from the Health Department and they have all attended California sanctioned food handling classes.

The ever increasing fees and paperwork for these two-day events have prohibited more and more wineries from participating. We have now been informed the County has requested another increase to the fee to cover costs of additional inspectors.

Our three annual events (10 days total) draw consumers from across the United States and typically have a positive economic impact of nearly 5 million dollars for Sonoma County every year. If more and more wineries are priced out of participating, these events will come to an end.

Our Wine Road events alone will generate $65,000 in permit fees based on the proposed new pricing, this is for 10 days. The system is broken. There are multiple winery associations all doing the same type of two-day event, yet there is no "winery form" for wineries to use consistently year to year. The form that is currently used makes no sense for these types of events and causes a frustrating back and forth correspondence between the Health Department and the wineries due to the winery specific information needed.

We need to simplify the form and streamline the process and not increase the fee for this permit.

Link To Our Petition


Wine Road Scholarship
13 March, 2015

WINE ROAD SCHOLARSHIP

Over the passed 11 years, Wine Road has given $32,000 in high school scholarships.

The recipients are selected from the 9 area high schools located within the valleys we represent:

  • Cloverdale High School
  • Geyserville High School
  • Healdsburg High School
  • Windsor High School
  • El Molino High School
  • Analy High School
  • Santa Rosa High School
  • Montgomery High School
  • Cardinal Newman High School

An applicant must have one parent or guardian that is employed by a member of the Wine Road (200 wineries and 55 lodgings).

 

This year we have chose five different students to receive the $1000 scholarship.... 


TIPS Training: Preventing Intoxication One Glass at a Time
29 January, 2015

TIPS Training: Preventing Intoxication One Glass at a Time 

Can you tell when someone has had maybe a little too much? 

Seventy employees of Wine Road wineries are now able to, thanks to Eric Arndt and his TIPS Training Seminar. January 9, 2015 these wineries gathered at Healdsburg’s Dry Creek Inn for a four-hour course followed by test on their newfound knowledge.

 “TIPS (Training for Intervention ProcedureS) is a training program designed to prevent intoxication, drunk driving and underage drinking by enhancing the fundamental “people skills” of servers, sellers and consumers of alcohol. TIPS give individuals the knowledge and confidence they need to recognize potential alcohol-related problems and intervene to prevent alcohol-related tragedies.”

 The TIPS seminar was such a success that Wine Road is offering a second seminar to be held on February 18. 

For more information click here: www.wineroad.com 


Walking in a Winter WINEland
03 January, 2015

Sonoma County hasn’t seen snow since 2002 but Wine Road is making it happen this new year during their 2015 Winter WINEland. All wineries participating in Winter WINELAND have been asked to create a winter wonderland for their guests to walk through! 

Event attendees will then be able to vote on their favorite decorations on Winter WINEland’s Facebook page!

Last year’s winner, Chateau Diana, pulled out all the stops and plans to do it again this year! And who knows… Maybe the Yeti will be making another appearance at DeLoach Vineyards?

So grab your coats and head the 23rd Winter WINEland to take a peek at the chillingly good décor, all while meeting winemakers, tasting limited production wines, new releases or library wines and more!

For more information click here: www.wineroad.com 


Wine Road is Lending a Helping Hand
19 December, 2014

 

Riedel Tasting For Wine Road Members

12/19/2014

Bitter. Sweet. Sour. Salty. Or just right?

On Tuesday, December 9, over one hundred employees of Wine Road wineries gathered to taste and savor wines out of artisan Riedel glasses.

Row after row, each place setting held four Riedel glasses, one created specifically for Pinot Noir, Cabernet Sauvignon, Syrah and Coca-Cola. The tasting was lead by Georg J. Riedel, a tenth generation Riedel family member....

http://www.wineroad.com/press/61

Kerry Rego: Curing Wine Road Members of “Technophophia”

12/18/2014

Wine Road provides monthly seminars for its members with the guiding hand of Kerry Rego, social media consultant and technology trainer. Rego is qualified to train members on the following tools...

http://www.wineroad.com/press/60

CLICK HERE FOR ALL OF OUR MOST RECENT NEWS!


Wine Road Hit the Road to San Diego (Updated)
09 December, 2014

Wine Road packed its bags and headed towards San Diego to pour at the San Diego Food and Wine Festival, which took place Nov. 21 & 22, 2014. The 15 wineries and one lodging were grouped together in one section, ensuring the promotion of Northern Sonoma County’s wines....

http://www.wineroad.com/press/58

CLICK HERE FOR ALL OF OUR MOST RECENT NEWS!


Wine Road is Going Green
17 October, 2014

CLICK HERE FOR ALL OF OUR MOST RECENT NEWS! 

-This Year’s Map Helps Winos to be Environmentally Conscious

10/16/2014

Expect a few changes with this year’s iconic Wine Road map including new wineries and new amenities wineries now offer.  Many wineries have been sustainably farming for decades but more and more are becoming environmentally aware by installing solar panels and charging stations for hybrid cars. So sip some wines that are also saving the planet...

http://www.wineroad.com/press/57


Press Releases
01 October, 2014

Click for all of our most recent news!

-Wine Road’s Online Cookbook and Custom Calendar

10/1/2014

Wine Road is Out of the Stone Age and Into the Digital Age

For the past 13 years Wine Road has created a cookbook for attendees of A Wine & Food Affair to take home with them, but at this year’s event things are slightly different! Wine Road has moved to a digital cookbook. All of the recipes will be online, making it easy to search through recipes by ingredient, wine pairing or the winery itself. It will also make it easy to share favorite recipes. When guests check-in they will receive a custom calendar for 2015. In keeping with the theme of the event, Wine Road has included wine paring suggestions for the 12 varietals featured in the calendar and each month has descriptions for the varietal featured that month. The Introduction was written by Linda Murphy, while Illustrations are by Chris Witkowski and designed by Pembroke Studios....

http://www.wineroad.com/press/56

 

-A Wine & Food Affair 2014

9/17/2014

The 16th Annual “A Wine & Food Affair” in Northern Sonoma County calls for a weekend of Tasting Along the Wine Road. Throughout the weekend, guests will have the opportunity to visit the 116 participating wineries stretching across Sonoma County’s Alexander, Dry Creek, and Russian River Valleys, sampling wine and food pairings along the way. Attendees have the option to purchase tickets for Sunday only or both days of the event, enjoying Sonoma County’s finest at their own pace. Participating wineries will each prepare their favorite recipe from the now online cookbook for guests to sample throughout the event. Guests will also receive a commemorative tasting glass and a limited production “Tasting Along the Wine Road” calendar. Keeping with the theme of the event, included in the calendar are wine pairing suggestions for the 12 varietals featured, as well as descriptions for the varietal featured each month... 

http://www.wineroad.com/press/55

 

-Wine Road Goes Back to School

9/16/2014

Wine Road Northern Sonoma County just made a stop at Santa Rosa Junior College to drop off two checks; $1000 and $200.The SRJC has started an endowment fund for their ever-expanding Hospitality Department. Their goal is to raise $10,000 and Wine Road gave them a $1000 start. Additionally, another $200 was donated from our Wine Tourism Day held on May 10, 2014.  Wine Road had earmarked $1 from each ticket sold to donate as a scholarship for one student in the SRJC Hospitality Program. Wine Road has been funding $1000 scholarships each year to high school students that have a parent or guardian working for a Wine Road member.  This year we gave 3 scholarships bringing the total to $18,000 in high school scholarships since 2004. Education for both our members and our visitors is part of our mission at Wine Road.  Working locally with the SRJC is a natural fit. We are very proud to have such a fantastic local college and we’re happy to contribute...

http://www.wineroad.com/press/54

 

-Where to Warm Up on the Wine Road

9/15/2014

As summer is coming to a close and autumn’s chill is beginning to blow, there is no better spot to warm up than a rustic fireplace in wine country. Northern Sonoma County’s Wine Road has some of the best suggestions for warm wineries during these colder months.  Amongst the 190 vintners throughout the Russian River, Dry Creek and Alexander Creek valleys, there are a multitude of scenic spots to enjoy watching the leaves change from green to orange, all while enjoying favorite regional wines and cozying next to a flame...

 http://www.wineroad.com/press/53

 

-Annual Wine Road Meeting 

8/20/2014 

On July 10, a little over 100 members of the Wine Road gathered for the Annual Wine Road Member Meeting.  SoEventful planned the event, choosing Paradise Ridge Winery to host while Sally Tomatoes catered and Flowers by Rebekah designed all the floral arrangements.  Twelve major points were discussed during the meeting. These included... 

http://www.wineroad.com/press/51

 

-History in the Making 

8/20/2014 

Redwood Empire Food Bank assists over 78,000 Sonoma County residents that struggle with the threat of hunger every month. That means one out of six people in the county is assisted by this organization’s tremendous efforts. Since 2003, The Redwood Empire Food Bank has been Wine Road’s beneficiary for every annual event.  For every ticket sold, the Wine Road donates $1 and, during Barrel Tasting, 100% of the Designated Driver tickets are donated to The Redwood Empire Food Bank. Wine Road’s total donation to The Redwood Empire Food Bank stands at $300,000 since the start of their beneficiary partnership in 2003! On September 4, Wine Road donated even more – they volunteered their time at Redwood Empire Food Bank’s new facility.  Ten volunteers from along the Wine Road, including all four of Wine Road’s office staff, packaged enough pears to feed 1,500 local residents in need.Once a month Wine Road organizes volunteers to donate their time and energy to Redwood Empire Food Bank and help feed Sonoma County...

http://www.wineroad.com/press/50

 

-Picnic Time

6/20/2014

Tis the season for outdoor drinking and dining–with summer in full swing Northern Sonoma County’s Wine Road has some of the best recommendations for destination picnics. Amongst the 190 vintners throughout the Russian River, Dry Creek and Alexander Creek valleys, there are a multitude of scenic spots and outdoor dining venues for all to enjoy their favorite regional wines and try new local flare...

http://www.wineroad.com/press/49





Wine Road Northern Sonoma County

What is the Wine Road?
A winery association representing 200 winery members and 50 associate lodging members.

When was the Wine Road formed?
We were formed as the Russian River Wine Road in 1976. Our name was updated to Wine Road Northern Sonoma County in 2008.

The name says, Northern Sonoma County – what does that include?
We represent Alexander, Dry Creek or Russian River valleys.

What if my tasting room is within one of the three AVAs listed, but my wines are all from out of the area? Can I still join?
At least 51% of your wines must be from grapes grown within Alexander, Dry Creek or Russian River valleys in order to qualify for Wine Road membership.  This must be confirmed every year when it is time to renew your membership.  We do not allow members to promote wines from out of these 3 AVAs during Wine Road events, on our social media platforms, within the website or on our “new release” pages.

When can a winery or lodging apply for membership?
Anytime – the application is online. The Wine Road membership committee reviews applications at the beginning of April, June, and September. Once approved a new winery or lodging is sent a welcome email.

How do I apply?
Please print out the entire application form – 5 pages of information. Complete and sign all forms and submit the application along with your check. Application sent in with missing information will be returned.

Membership Application

How much does it cost per year?
$1000 for a winery.
$2000 for a co-op tasting room, representing multiple wineries.
$500 for a lodging property.

Does a winery need to have a tasting room to be a member?
YES – with an 02 ABC license to be open to the public and the proper USE Permits from Sonoma County.

What about wine shops, temporary tasting rooms, farmers markets, farms, liquor stores, wine tasting bars – can they join?
No these businesses would not qualify for membership.

I have a vacation rental and am interested in being a lodging member of the Wine Road.           
Per our bylaws, Wine Road no longer accepts Vacation Rentals for membership.

Is there a limit to the number of rooms required for a B&B to apply for membership?   Yes, a Bed & Breakfast must have a minimum of 4 guest rooms to apply for membership.

 

** For a complete member list please check out our Press Kit or you can order a Wine Road Map

Blog

Wine Road: Not Just a Map, Not Just Events

 

I am often asked the question “what do you do exactly?” as a follow up to “where do you work?” Most people know we exist but don’t actually know what we do.  “It must be nice being in your slow season” is another favored statement we hear a lot. The truth is, we are never slow.

We are probably most known for our map, a leading favorite among wine tasters to get an idea of where to taste.  Including an extensive amenity and varietal key.  Published twice a year, we edit, re-edit, and extensively review and re-review the map again before going to print – twice a year! (July and February tentatively)

And in a close second, our events, especially our longest running event, which had just celebrated its 36th annual celebration: Barrel Tasting.

   time- Sonja Langford

photo by Sonja Langford

We Plan

Wine & Food Affair is always the first weekend in November, but we have been prepping for this event since July and still have a long way to go with ticket launching, program printing, supply order, supply organization, and supply hand-out.  And in the midst, overlapping Food & Wine Affair, we will be preparing for Winter WINEland in January and Barrel Tasting in March.

We Lay Down the Law

In addition to event logistics, I have implemented my own project for this year: Supply Return. In years past, Wine Road relied on the honor system without keeping exact supply outtake/intake.  This year, the iron fist is coming out of hiding.  With extensive excel spreadsheets and a carbon copy supply hand out invoice, everyone should be shaking in their boots: theirs a new sheriff in town.

The mysteries of a wine tourism marketing company baffles even our own members.  So what does Wine Road do during the event off-season? Well, more events. And advertising. And constantly creating a presence in wine-lover organizations.

train-tracks-Tiago Gerken

photo by Tiago Gerken 

We Travel

For the last few years, Wine Road had conducted its own traveling series of Wine Road on the Road where Wine Road traveled to potential market cities (those that could easily fly into Santa Rosa) to market Sonoma County wine tourism.  These tours would happen in February, April, June and November.

I had the pleasure and felt the stress of one of these wine event series in Seattle last April.

We Create

This year Wine Road launched a new event to celebrate Wine Tourism week celebrated in May: Wine Tourism Day.  A relaxed event where customers can buy a ticket to waive tasting fees at all the participating wineries and enjoy a tour or educational tasting.  To promote local tourism and exploring your own backyard – this new event really hit the ground running and we are excited to continue next year.

We Advertise

  • Magazines
  • Newspapers
  • Radio
  • TV

In our own initiative to enhance advertising we do an annual summer promotional campaign.  Last years, Pin It: Wish U were here. This years, the daVintner’s Code: find it, shoot it, share it.

food-bank-donation

We Donate

In lieu of all the events, promotional campaigns, and editing, we are also a non-profit business. Most of our donations are made to the Redwood Empire Food Bank and our most recent donation put us over the $300,000 mark.

In spring we pick a few students to receive our $1000 scholarship, started an SRJC scholarship, and gave the SRJC a $1000 to go toward their Hospitality Endowment.

We are contacted for many donations and winery participation in fundraisers like Make-A-Wish Foundation, James Beard Foundation, March of Dimes, and San Rafael Film Institute which exposes us, our market, our members, and our county’s tourism.

We Never Get Sick

Now, with all of those things on the calendar and constantly trying to get a hold of and manage over 300 members, that doesn’t leave a lot of downtime. As a paid employee at the Wine Road you are required to sign your life away during the months of September through April. No vacations during this time. You can’t even get sick – no, don’t even think about it! To guarantee this promise, we sign in grape blood.

 We Wear Many Hats

Top hats mostly. We also act as our own custodians, secretaries, lunch ladies, photographers, analysts, researchers, campaign managers, advertisement seekers, and more.  We don’t have departments. My job title might be the Social Media Superhero but it is also All Of The Above.

minimal- Alejandro Escamilla

 We are Minimalistic

Did I mention there’s only four of us? Did I mention that not so long ago there was only one? Her name is Beth and she just about does it all.

 
 Written by: Anne Loupyon September 8, 2014