COMPANY PROFILE

PROSURIX, INC.

Prosurix, Inc. logo


CONTACT INFO

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Address

604 Gull Landing
Buffalo
NY, 14202
United States
Phone
716-510-3499
Fax
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Stas Balanevsky

Prosurix Patented Anti-Counterfeiting Technology

Prosurix: A patented technology designed to help secure your products and give your customers fast and easy information to make better purchasing decisions.

Our Mission: Eliminate counterfeit merchandise sales with our patented NFC technology and to give your customers a more engaged buying experience.

Supply Chain Management


Supply chain management has long been a pain point in the spirits industry.  With Prosurix, you will now be able to track a bottle from the time of bottling to the retail purchase of your bottle.  Each bottle has a unique Prosurix tag attached at the time of bottling and encoded with its unique encrypted ID. 

As the bottle travels from bottling, to distribution, to retail, and ultimately to the consumer, the Prosurix tag is scanned at every entry and exit so you can track your inventory in real time.

The benefits are clear; bottlers can track their inventory, distributors can know where every case is at any given moment, and retailers know exactly how many bottles they received and how many they sold.  Retailers and distributors can work together on reorder thresholds and execute fill-in orders automatically.

To make the process even more efficient, every scan of a Prosurix tag is appended with GPS information.  This additional layer of information helps the marketing department as well as distribution.

Prosurix St Michelle
Prosurix St Michelle
Our innovative near field communication (NFC) technology allows for product information to be stored and shared like never before. Products featuring our patented NFC tags are secure and protected to ensure authenticity. Our tags have an extra layer of encryption so you can remain sure that your products are well protected.
Coppola Cabernet Scanned with Prosurix
Coppola Cabernet Scanned with Prosurix
Coppola Cabernet Scanned with Prosurix on the retail shelf.
A Combined Authentication and Marketing Solution for Wine and Spirits

By Barbara Barrielle

Prosurix, a 2018 WINnovation Award Winner

Steve Glamuzina

Steve Glamuzina

The idea of Prosurix, a counterfeit detection software, came to long-time wine and spirits retailer Steve Glamuzina about four years ago when he heard about the counterfeiting of the famed Italian wine, Sassicaia, and rampant counterfeiting of other collectible and expensive wines.

As the owner of Georgetown Wine and Spirits in Williamsville, New York, Glamuzina has sold a lot of wine, both pricey and decidedly inexpensive. With a 10,000 square foot retail space and significant volume, the Buffalo-area retailer sees swings in consumer buying patterns given the long-challenged local economy. “There are a lot of reasons to be drinking nowadays,” he says, “when things are down, people buy less expensive brands but there is an increase in volume.”

These days, with the Buffalo economy rebounding slightly, Glamuzina is seeing both an appreciation of brands and a steady increase in volume, so thing are good for his business. But, as he explains, the traditional three-tier system of the producer selling to the wholesaler who then ultimately sells product to the retailer, has been challenged by internet sales where authenticity cannot be guaranteed.

It was two years ago when a regular customer brought in what he thought was a bottle of Chateau Margaux and said he had “gotten a super buy on the internet.” Upon inspection, Glamuzina easily discovered that the label had been scanned and printed then stained with coffee for age. It was applied on a simple Robert Mondavi bottle and sold to this hapless wine lover. Glamuzina assumes that, once informed of his foolish mistake, the customer probably offloaded the fake Margaux on the internet thus perpetuating the fraud.

Concerned by this counterfeiting, Glamuzina consulted with his Chief Technical Officer, Jeff Murphy, and asked how they could develop something that could guarantee a true bottle of the branded wine and deter counterfeiting. About two weeks later, Murphy, came back with a chip employing near field technology (NFT) that could easily be placed in a tag on a wine bottle and read by a simple smartphone.

In fact, just scanning the chip allows an iPhone or Android phone to easily download the app software and immediately be appraised of the authenticity of the wine they are planning to purchase, or have already purchased in the case of an internet purchase. If all goes as planned, a Prosurix chip on a bottle of wine will be the indicator of whether this wine is worth what the buyer is spending, however they may be buying. And, ultimately, this will determine if the consumer will have the wine experience promised by the brand on the label.

But Prosurix goes even farther by providing a vehicle for the producer to embed an array of marketing and technical information in the authentication chip. “At this point, with several U.S. patents, we are ready to go to market,” said Glamuzina. “Although now in sticker form, we are changing the labeling of the chip and with several ways to use the application, there are countless ways to message marketing and promotional information to the consumer. Discounts, coupons, rebates, redemptions, videos, tasting notes…the information goes on and on.

“We have done a pile of testing in the store and, when we had a test batch of $20 bottles of wine with half tagged and the other half without a chip, the customer almost always chose the bottle that is tagged with a Prosurix chip.”

The cost to add the chip is relatively cheap and provides so much more than just counterfeit prevention by allowing the producer to communicate directly with the consumer in any form they choose. When asked about what may cause hesitation among producers to adopt the Prosurix technology, Glamuzina points out that there was hesitation among some producers in using a UPC code when this inventory control system was introduced, but it became clear quickly that these codes were ultimately effective for producers, distributors, and retailers in managing inventory from the winery through to the consumer.

In restaurants, Glamuzina says that the chip will allow a consumer to guarantee the trueness of the their bottle purchase and receive information on the wine they are drinking even with the low and mood lighting that makes reading labels (and menus) so difficult in many restaurants.

In speaking with many large and medium producers, Glamuzina says there is excitement over the Prosurix product for all of its multi-faceted applications for both the wine and spirits producers and those that are the ultimate consumers of what they are guaranteed is quality in the bottle.

Note: the writer went to an Italian wine tasting shortly after learning about Prosurix and it is clear that the producers of Sassicaia have already “chipped” their bottles to guarantee the wine inside is what the customer is expecting….and paying forI have to say I felt a sense of security in knowing that this Sassiacia was the real thing.


News Archive


21st Century Wine Packaging
22 October, 2018

Prosurix is a patented marketing and authentication app for wine and spirits. In addition to our premium NFC chips that guarantee a wine’s authenticity, we are offering all of our wine marketing and back offce functions to a select group of wineries.

Do you want to tell potential customers more than you can ft on the label?

Do you want to do it without costly modifcations to your site or your packaging?

Now your customers can view your personalized message… through your front label or UPC.

All you have to do to take advantage of this promotion is to send us:

  • UPC of the product you would like to feature
  • A description of the product
  • A link to a YouTube video (preferably an unlisted video)
  • Agree to promote WineTrust.US to your existing customer base
  • All For Only $99 per month, per each UPC. Discounted pricing available for multiple brands.

Customers view:

  • An active listing (below) in WineTrust.US will come up whenever a customer scans your front label or UPC.
  • Product information is delivered at the optimum time to influence consumer behavior.
  • Video inventory can be embedded to amplify the brand’s message

Company Features:

  • Review customer scan data in real time through our Prosurix back offce
  • The ability to market to your customers when they are most receptive and build customer relationships
  • Message/video changes are unlimited; change messaging on the ï¬y with any Smart Phone or through Prosurix back offce.
  • Instant rebate program is available

Contact Steve Glamuzina 716-510-3499

Email: Steve@Prosurix.com

Prosurix.com

 


Prosurix, a Solution for Authenticating Wine & Spirits, Set to Launch Nationally
13 February, 2018

App developed in Buffalo, NY combats counterfeiting while educating consumers; Prosurix set to launch at annual USBevX trade show in Washington, DC

Buffalo, NY – Before you uncork your next bottle of wine or pour your favorite spirit, are you sure the product is what the label says it is? Prosurix is an app designed to help eliminate counterfeit merchandise sales while also educating consumers on the selected product. Prosurix makes its national debut at the U.S. Wine & Beverage Industry Expo February 21-22 in Washington, DC.

The International Chamber of Commerce’s projected value of global trade in counterfeit and pirated goods was $1.77 trillion in 2015. Industry experts and media reports estimate approximately 20% of wine sold globally may be fake.

Founded in June 2015 by Steve Glamuzina, owner of Georgetown Square Wine and Liquor in Williamsville, NY, Prosurix features patented anti-counterfeiting technology designed to help secure products and give customers fast and easy information on the selected wine or spirit at the point of purchase.

“The selling of counterfeit wines and spirits, especially online, has become a big business,” said Glamuzina. “While sometimes spotting fake products can be obvious, for the regular consumer they may think they are just getting a good deal. Prosurix provides a solution to ensure the authenticity of the product and providing specific product details to consumers at the point of sale.”

Using near field communication (NFC) technology, manufacturers can track a bottle from the time of bottling to its retail purchase. A Prosurix tag is attached at the time of bottling and encoded with a unique encrypted ID. The placement of the Prosurix tag is designed to make it impossible for would-be counterfeiters to compromise a legitimate bottle. As the bottle travels from bottling to distribution to retail and ultimately to the consumer, the Prosurix tag is scanned at every entry and exit enabling the product to be tracked in real time both for the manufacturer to ensure authenticity and track inventory.

By downloading the Prosurix app free from either Google Play or the Apple Store, consumers can also scan the bottle to receive more information on the product prior to purchase, including video content and product reviews to enhance the shopping experience. Future additions to the app will include a history of products purchased, food pairing suggestions and more.

Over the past year, Prosurix has been piloted locally at Georgetown Square Wine and Liquor and with Lockhouse Distillery.

“Lockhouse Distillery has been working with Prosurix since almost the beginning, providing feedback on inventory and marketing needs and beta testing the app,” said Cory Muscato, partner and current distillery manager, Lockhouse Distillery. “We find a lot of value in Prosuirx’s direct to consumer marketing as we are able to share details about the product including fun videos and recipes that we normally couldn’t fit on the label. In addition, from an inventory management standpoint, Prosurix generates metrics and data on who is buying and where they are purchasing our products.”

“While Prosurix’s initial launch has been focused on the wine and spirit industry, the technology has the potential to be used in other items that may be subject to counterfeiting,” added Glamunzia.

For more information on Prosurix, visit www.prosurix.com.


New Marketing and Patented Anti-Counterfeiting Technology Touches Consumers at Point of Sale and Guarantees Authenticity
22 December, 2017

Visualize, if you may, that you have just released a superior vintage wine. You have received great industry reviews and are excited to see how consumers will take to your new offering. In the past, you would have to wait to see how sales are doing to gauge consumer interest. Your sales reps would have to speak to retail staff to drive purchasing and there was no way to make sure that YOUR marketing message was getting through.

Now envision that you can deliver your marketing message directly to a consumer at the exact moment that they are holding your bottle. Flash forward a decade and imagine that your vintage has become legendary enough to attract counterfeiters. Further imagine that a consumer can determine, with 100 percent certainty, that the bottle they are holding is legitimate and deserves that high auction bid.

Such is not the substance of dreams any longer. It is, in fact, an accurate description of the cutting-edge service now available through Prosurix, a company that has perfected an innovative, near field communication (NFC) technology that both protects product authenticity and stores information in a way that has never before been realized.

According to Steve Glamuzina, Prosurix Founder and CEO, the patented NFC tags embedded in the product code contain an encryption that cannot be replicated, offering unparalleled protection against counterfeit and fraud.

“The NFC chip that we have developed cannot be counterfeited,” confirms Glamuzina. “There is no way to access our unique algorithm, which guarantees both producers and buyers complete authenticity of the product.”

In addition to its ultimate security guarantees, Glamuzina is excited about the unprecedented marketing opportunities that Prosurix tags create for brands to communicate directly with their customers at the point of purchase.

“The producer can direct a pre-programmed message with a product description, rebate or other POS information and a promotional video right onto the bottle,” explains Glamuzina. “All of these attributes attached to the message are built into the algorithm, which can be accessed when the code is scanned by the consumer, and all of it is completely protected.”

Glamuzina explains that consumers have easy access the system. All they do is install the application from app.prosurix.com, then touch their phone to the NFC tag on the bottle to be taken directly to vintner content.

“This is real-time market research tool that can lead to incredible cost savings decisions by producers and give them unheard of control over their supply chain management practices at the same time,” Glamuzina notes.

Prosurix, a relatively new company, received its unique, algorithm patent in 2017 and currently has a pending patent covering additional products in process, which Glamuzina is confident will be approved early next year.

“Every day there’s less brick and mortar and more Internet,” Glamuzina points out. “Information is your best friend. The more you have, the better. Prosurix offers companies what they need for success in the market place; a fail-proof system to protect their hard-earned investments and their products in a cost-effective, very efficient manner. We’re excited to be able to provide it.”

For more information and orders go to www.prosurix.com

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Anti-Counterfeiting and Marketing in One
22 November, 2017

Guaranteeing authenticity and managing the supply chain are the core foundation of the Prosurix app.  In addition, Prosurix is the first app to use the barcode already printed on wine labels to help vintners deliver a marketing message at the retail location.

The Prosurix marketing and authenticity engine that was built for NFC technology has been expanded to scan UPC codes and deliver relevant messages to consumers and actionable analytics to manufacturers.

A scan of the UPC at a retailer can bring up a store-based promotion or a vintner sponsored video, or any digital asset that is relevant to the shopper’s experience.

Our innovative near field communication (NFC) technology allows for product information to be stored and shared like never before. Products featuring our patented NFC tags are secure and protected to ensure authenticity.  Our tags have an extra layer of encryption so you can remain sure that your products are well protected.

Bottle fraud detection system and method.

Our patent was recently issued and describes our proprietary process of authenticating and tracking wine and spirit bottles.

We have built in many safeguards and features that will help you make sure your authentic wine stands out and reduces counterfeiting.  In addition, our technology is built with marketing and distribution in mind.  Marketers love that we can ‘speak’ to potential customers at the point of sale.  Logistics people love that we are able to track each bottle at every step of the process.

Every tag is one-of-a-kind and encrypted so it is impossible to clone one of our tags.