Packagingarts, Inc. logo


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700 Walnut Avenue
Mare Island
CA, 94592
United States
(707) 562-2797
Dave Miller

About packagingarts

The team at packagingarts is all about innovative design, strategy and turn-key solutions in packaging, promotions and displays for brands at the retail floor, as well as on premise environments. We connect leading brands to the market and the consumer with a high level of merchandising experience. We work with your brand team to create and promote greater brand value. We deliver innovative ideas, clarity of purpose and a relevant experience, while maintaining brand consistency. Ask us to help with your next promotion and see the results spike in your sales. Let's discuss how your package, display or promotion can successfully deliver greater impact and emotion!

Products and Services

packagingarts provides products and services for three interrelated CPG areas; packaging, promotional displays and creative design which brings all of our efforts together. By offering a broad spectrum of services we are able to link key brand initiatives across all consumer touchpoints and deliver significant value to your marketing and procurement teams. For more information on how packagingarts can help you build your brand while saving you time and money, please follow the links below or call us today!

Our work includes:

Promotions & Displays:

  • Corrugated displays
  • Wire racks
  • Wood & wood laminates
  • Plexiglass and thermoformed displays
  • Motion, lights and sound
  • Reclaimed wood displays
  • Banners and wraps
  • On-premise back bar glorifiers
  • C-store cold box displays
  • Bag-in-a-box dispensers
  • Trade show & educational programs


  • Pressure sensitive labels
  • Glue applied labels
  • Folding cartons
  • Wood boxes
  • Gift boxes
  • Gift bags
  • Shippers
  • Pallet wraps
  • Value added packaging
  • On-packs & neckers
  • Multi-packs for club channels


  • Brand development & identity
  • Strategy & naming
  • Packaging design
  • Full retail promotions
  • Point of Sale displays & racks
  • Collateral materials for sales and marketing
  • Educational programs
  • Integrated web and mobile media programs
  • Environmental graphics & signage
  • Trade shows and events
  • Tasting programs


Please call or email us today for more information and recent samples of our work in the wine industry!



News Archive

King Estate Winery - 25th Anniversary Package and Gift Box
31 May, 2017

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King Estate, a leading pioneer in Oregon wine country, engaged Affinity Creative Group to help commemorate their 25th Anniversary of outstanding wine production in the Pacific Northwest. The client was determined to really make a statement around this special occasion and challenged Affinity to develop distinctive branding and unique packaging to hold two bottles of their finest estate Pinot Noir and Pinot Gris. The wine branding, design and packaging specialist responded by creating a special 25th Anniversary metal label for the two bottles along with a distinctive “presentation case” that conveys luxury, exclusivity and craftsmanship.

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The labels are actually embossed pewter-metal that is hand applied to each bottle. The secondary package was created using powder coated MDF with a substantial embossed foil logo that echoes the design of the label and underscores the high value of this limited edition release. The case opens with precision thanks to a perfectly placed piano hinge along the top edge of this one of a kind gift box.

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The project incorporates many principles of luxury branding and packaging, including use of layers, textures and subdued tones. Ed Rice, Director of Strategy, Affinity Creative Group, remarked, "This 25th Anniversary package for King Estate underscores the importance of design intent, material selection and product staging. There is no doubt that the recipient of this Special Edition will have an unforgettable experience, and feel quite special, indeed."

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Affinity Creative Group is a Brand Design, Digital Media and Retail Display agency that provides clients of all sizes with clever strategy, engaging creativity and efficient implementation services. You can learn more by visiting, or calling, 707-558-0744.

PackagingArts at the YWCA's Women, Wine & Cheese Event
05 May, 2017

Great day at the Fairmont Sonoma Mission Inn & Spa with Madeleine of the YWCA and Sumona of Fetzer Vineyards! PackagingArts went out to show their support for the YWCA's efforts of spreading awareness and healing the effects of domestic violence.

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1000 Stories Barrel Display
20 April, 2016

Fetzer Vineyards approached us with a concept: a wine for whiskey drinkers. The brand became the project of our partner company, Affinity Creative, from ideation, naming, back story to final product. The result was 1000 Stories, a revitalization of Old West values for 21st century America. Packagingarts extended that brand vision to the retail market with a spectacular barrel display. The detail-oriented barrels draw attention to the root of 1000 Stories: the barrels in which each batch of wine is aged to perfection. Each barrel features a unique wooden exterior to evoke the authenticity of the Old West.

Introducing The Gnarly Head Vine
06 April, 2016

GH Vine

Gnarly Head challenged Packagingarts to design and execute a realistic old vine for a flexible mass display. Using conventional materials to replicate the level of detail and complexity in a natural vine would be impossible. The piece's size was another problem: in its final form, the vine would be too large to ship.

The Packagingarts solution was a grapevine display crafted with a combination of new technology and old-fashioned artistry. The display was rendered using CAD drawings from a natural grapevine. With these renders, a mold was hand-tooled in clay. Each mold defined the level of detail in a natural vine. We used cast resin to show every nook and cranny. After casting, each vine was hand-rubbed and painted to create a natural patina in a four-stage process. The vine was designed to be broken down into four main parts to allow for easy assembly in market and minimal shipping costs.

The final product is an authentic and impressive in-store statement as bold as the brand itself. Resting on a wooden base with permanent branding, this vine can be plussed up with décor kits for seasonal holidays or stand alone as a strong branding statement and destination piece.

Johnnie Walker: Keep Walking
23 March, 2016

Johnnie Walker Display

Johnnie Walker, the world’s top Scotch whisky brand, asked us to create a sleek display case reminiscent of the quintessential steamer trunk to accompany their global marketing campaign. Since 1819, Johnnie Walker has been committed to the art of excellence, transforming a once-local family product into a global commodity.
We’re honored to bring our artistic talents to this historical legacy. Johnnie continues to walk in the form of the Striding Man, featured front and center in crisp silver. Deep navy communicates businesslike integrity and highlights amber bottles bearing classic Johnnie Walker black and red logos. Metallic corner accents, tarnished clasps, and a leathery texture lend the perfect finishing touches to a practical, stunning display. Our streamlined trunk complements the classic“Keep Walking” slogan and the new“Joy Will Take You There”campaign, inviting drinkers to pick up the case and go on their merry way, enjoying the rewards of hard work with every step.

Packagingarts, 'Mare Island Business Pioneer’ Celebrates 20th Anniversary
05 November, 2015

20th Anniversary


If you recently heard the popping of champagne bottles coming from Mare Island, it was not the ghost of past shipyard christening ceremonies. 

October 2015 marked Mare Island’s Packagingarts’, 20th year in business. The company celebrated the event right where it has been located for the last 15 years—in a Commander’s Quarters on Historic Officer’s row. Over 200 clients, business partners and staff attended a laid-back and samba-inducing, tropical-themed party, “Welcome to The Island.” Highlights included music by The Harvest Band, catering from Alta Cuisine and mysteries from DANTE the magician. 

Dave Miller, principal and co-founder of Packagingarts, says their location on Mare Island has been an integral part of their success. It seems the same applies to their new affiliated company, Affinity Creative Group – doubling it’s business in two years located in another historic officer’s mansion on Walnut Avenue. The two firms employ approximately 25 employees.  

“We decided to hold our anniversary celebration right here at our headquarters on Mare Island because it has contributed significantly to our identity. The mansions and the island have a certain mystique and our clients love coming to the big beautiful homes we call our offices and studios,” Miller said. His business partner and President of Packagingarts, John Swain, remarked, “This location has become very important for us – not only for its unique history, but practically speaking, it is conveniently close to Napa, Sonoma and North Coast cities and towns, where many of our clients are located.” 

Packagingarts serves clients in the wine, spirits, beer and other categories, developing in-store promotional programs, compelling retail displays and unique point of sale materials and packaging.  Through its wholly owned subsidiary agency, Affinity Creative Group, the company offers new product development, new brand name & identity creation, and labeling/packaging design systems for wine, spirits and beer producers.

More information can be found at and


And the award goes to…Packagingarts (repeat again and again)
21 October, 2015

September’s West Coast POPAI Awards were held in San Fransisco to honor and recognize the best point of purchase and display for 2015. The work of Packagingarts was awarded Gold and Bronze in the category of Floorstand non-Permanent and Silver in the End Aisle Permanent Display category. Why is this important?

Each brand we touch has a different story to tell and we take pride in delivering that voice in an innovative and inspired way to consumers. We are story-tellers for the brand, experts on designing, producing and delivering success to the retail floor. 

Now, back to those awards… We realize it takes great clients to do great work so they deserve recognition for the vision and the trust in Packagingarts to create and deliver success for them . The awards went to:

Gold: Trinchero/Menage a Trios Hot Air Balloon Display

MAT BalloonMAT Balloon Basket

Silver: Don Sebatsiani and Sons, Loon Well Done – Display and Promotion 

Smoking Look Smoke ShackSmoke Shack Smoker

Bronze: Bota Box, Earth Day Planting Promotion– Display and Promotion 

Bota Box TruckDimensional Truck Details

We would love to discuss how we can add success to your next retail experience though promotional vision or voice, promotion, display or value added-packaging. Let us tell your story.

Premium Branded Items
07 October, 2015

Premium branded products are an integral part of brand awareness for promotion to both customers and employees. In market promotional merchandise can be incorporated into your national retail programs and help “tie it all together” for maximum impact at retail. Premiums also make great incentive gifts for sales representatives, trade partners and consumers at special events and shows. From cork screws and flash drives to golf bags and umbrellas, our list of branded products is endless!

Why spend your valuable time searching through catalogs of products and vendors? Just let us know what you’re looking for and we will do it for you! Simply click the link below, fill out the form, and we will provide you with a list of items to choose from. Have an idea for a custom made piece? Let us in on your vision and we will help you bring it to life!

  • Cork Screws
  • Golf Bags & towels
  • Umbrellas
  • Sunglasses
  • Apparel (Hats, t-shirts, polos, jackets, etc.)
  • Decanters
  • Carafes
  • Coffee Mugs
  • USB Drives
  • Bags
  • Writing Instruments

Clos du Bois Chardonnay Display Bottle - Go Big or Go Home!
09 September, 2015

Clos du Bois was looking for a large presence in store that would help reinforce the launch of their new label and packaging that was hitting the shelves in March of 2015. They were also looking for a seasonal display vehicle that would have the ability to be dressed up with seasonal thematic objects.


This massive 6’ tall scale bottle of Clos du Bois Chardonnay captures the attention of consumers from across the store. With retailers trying to keep sight lines clear, this translucent bottle design is a realistic and exciting option to generate a mass display footprint from scratch or utilize as a supplemental piece to other programs. We kept the bottom open enough to add balloons or other optional creative devices to plus up for seasonal holidays. Made from direct printed vacuum formed PETG and litho printed labels, this bottle reflected the NEW look of Clos du Bois in a grand way.


A Smoking Hot Promotional Program
26 August, 2015

Not many things are more representative of Fall than changing colors and the smell of sweet BBQ smoke wafting through the air. With Fall just around the corner Don Sebastiani & Sons turned to Packagingarts to create a unique seasonal retail experience that stands out amongst the throngs of football displays and light-up gimmicks. 


After much thought, Packagingarts’ Creative Director Mark Ray turned his attention toward the theme of BBQ, specifically the smoker. The “Smoke Shack” (as we call it) promotional program is scalable from a single-case imitation smoker to a 66+ case smoke shack with case cards and brand collateral. Scalability is a key success factor of promotional displays. Packagingarts aims to design displays that aren’t only successful in large markets, but mom and pop shops as well. The effectiveness of a promotion is judged by its ability to entice the consumer in any environment no matter its’ size. The “Smoke Shack” perfectly represents scalability in market, and a successful program. 


The MENAGE A TROIS Balloon Display
12 August, 2015

There is a step change in wine and spirits retail in which consumers are gravitating to real and authentic brand experiences. The Balloon for Menage A TROIS is a great example of a realistic display element that can extend a brand beyond seasonal boundaries and offer the consumer a quality experience and connection to a brand. In this case, a woven basket, durable fabric, gold rope, and metal embellishments were introduced to provide an upscale and authentic hot air balloon.

This spectacular display is a collaboration between the Menage A TROIS internal design team and packagingarts design and manufacturing teams. Crafted with the highest quality materials and assembled with ease on floor, cases of wine then surrounded the balloon along with promotional banners and seasonal plus-up materials to create a 360-degree shopping experience. Perfect for high profile areas of any grocery store.

Affinity Creative Group & Packagingarts “Sharpen the Saw”
15 July, 2015

PA and Affinity Have Dinner at City Winery Napa

With America’s birthday already in the rear view mirror, we wanted to mark the mid-year point with a pause from the day-to-day and heed sage advice from a great leader:

 “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” – Abraham Lincoln

The teams at Packagingarts and Affinity Creative Group capitalized on this idea by assembling for a one day workshop conducted by the energizing and inspiring coach and facilitator, Randy Roberts, known for her transformational work with high profile agencies including Apple, Genentech, Lucasfilm and NBC.

After a full day of insight and introspection we gathered together at City Winery in downtown Napa to enjoy some fantastic food, tasty libations and a continuation of our engaging discussion on how to be extraordinary—for our clients and ourselves.

It was a highly productive break and we all came away from the day recharged and re-energized. Now… back to work!

Special thanks to Packagingarts leadership, Randy Roberts and the staff at City Winery.

Anchor Brewing: A Craft Display
01 July, 2015

Anchor Brewing IPA Pole Topper Display

With the launch of Anchor IPA, long time client Anchor Brewing Company hoped to gain traction in the competitive IPA sector by drawing attention to their brand in stores. Packagingartswas able to help by building an appealing, yet cost effective pole topper display based on strong photography and simple appeal of the label.

Congratulations Anchor Brewing Company for the successful launch, and thanks for letting us be a small part of your legendary brand!


Father's Day: Capturing the Influence of Emotion in the Market Place
17 June, 2015

Smoke Shack Retail Wine Display

With Father’s Day just around the corner we find ourselves reflecting on the nostalgia of days gone by and the times we spent with our fathers. That experience is something familiar to many of us and with that commonality comes the potential for influential marketing and promotion. Which, for those of us in the promotional display industry, begs the question; how do we tap into that potential?

This is one solution - a mass retail display for the Smoking Loon Brand. Spurred by their strong family values, Don Sebastiani & Sons inspired this “Smoke Shack” display that tugs on the heartstrings by calling into mind ‘good times’ around the barbecue. Be it a warm summer night or winter Super Bowl party, just about every American can relate to the sweet smell of ribs, steak, or chicken on the ‘barby’ and the good times that followed. How about some wine to go with those memories? 

Here’s to a full glass of vino, a tender steak, and a happy Father’s Day to all you fathers out there! 

Affinity Creative Helps Flora Springs Unveil New Brand Identity and Packaging
20 May, 2015

Mare Island, California—With the help of Affinity Creative Group, Flora Springs Winery & Vineyard, one of Napa Valley’s premier family-owned estate wineries for over 35 years, has unveiled a new logo, labels and packaging designed to reflect a stronger brand identity and more clearly convey key messages about the Napa Valley estate’s core values. The new identity system is being introduced with the winery’s 2014 vintage white wines and 2013 vintage red wines as they are released throughout 2015.

“While critical elements of the original design have been retained, the new package tells the Flora Springs story in a clearer, more compelling way,” says Nat Komes, General Manager of Flora Springs.   “Through imagery and words we’re communicating what makes Flora Springs stand out among our Napa Valley peers -- the core values that have been important to our family since we established our winery estate in 1978.”

“Our packaging is a key vehicle for communicating with our customers, particularly outside of the winery,” commented Komes. “We know our labels need to work hard for us, and as innovators and brand builders we felt this was an ideal time to freshen them up.”

Ed Rice, Affinity’s Director of Brand Strategy and Client Development commented, “It was an honor to help evolve and enhance such a storied Napa Valley brand, backed by three generations of family commitment. This was one of our most delicate creative balancing acts to date—arriving at the perfect point of equity retention and brand renewal.”

Affinity Creative Group (a Packagingarts company), with studios on Mare Island, California is a new name in the brand strategy and package design space.  Named for the agency’s mission—to achieve close rapport and emotional connection between clients’ customers and their brands—the group has already established themselves as the go-to agency in the wine, spirits and luxury goods categories.   Often described as the most savvy and seasoned “start up” in the business, Affinity is staffed with a tight knit team of knowledgeable pros who have worked together for over a decade and have created, grown and revitalized over 175 brands in the course of their careers.  For more information:



An Authentic Approach to POS
11 May, 2015

Fetzer truckTruck Close up

The recently launched Fetzer “Truck Display” is one of our most authentic and impressive pieces of work. The display mounts a totally hand-made, vintage, metal truck to an all-wood structure that stands 7 feet tall with 17” signage and comfortably displays up to 16 cases of wine. The display is branded with the Fetzer logo and the “Rebels Since 1968” tagline running up the post. The truck is separately branded and dismounts easily to become a unique desk display that looks great alone or loaded down with three bottles of wine.

We are proud of this project not only because it is a beautifully crafted display but also because it fits seamlessly with Fetzer’s brand story and elevates their current promotional program. 

At Packagingarts we don’t just build displays; we build marketing tools that deliver your promotional strategy at the point of sale for the most impact. The Fetzer Truck Display is handsome and effective. If you’re ready to take your programs to the next level, give us a call! 

Packagingarts Welcomes Todd Morrow to the Team
17 April, 2015

Todd Morrow Joins the PA Team

Packagingarts is excited to announce the addition of Todd Morrow to our team. Todd is an award winning designer with great brand awareness and a solid history in the beverage industry. He is well versed in manufacturing and brings a unique perspective to the table that elevates the company’s offering and makes him a valuable asset on any project. We are excited to bring his dynamic thought process to our team and look forward to seeing his contribution in the coming years. Welcome to the team Todd!

Schedule an appointment with Packagingarts today to discuss your latest project! 

Packagingarts Welcomes Beverage Industry Veteran Mark Neumann
09 March, 2015

Mark Neumann Joins PA

Packagingarts is excited to announce the addition of Mark Neumann to our team. Mark brings with him not only 25+ years of experience, but also a wealth of beverage-industry relationships, and a reputation for unique problem solving within the retail space. With only 2 months under his belt, Mark has already helped launch Packagingarts into our next decade with a flurry of growth. If these last two months are any indication of the years to come it’s going to be an exciting (and busy) time to be part of the Packagingarts family.

Please join us in welcoming Mark and don’t hesitate to reach out for congratulations and/or any new business opportunities. 

Packagingarts Celebrates it’s 20th!
24 February, 2015

Dave and John and the PA Team Celebrate 20 Years in Business

Congratulations to John Swain, Dave Miller, and the whole Packagingarts team for 20 years in business. “21 years ago we realized the company we worked for wasn’t treating their clients or employees the right way so we said to ourselves, ‘we can do better’ and we started out on our own.” It’s been two decades and John and Dave are still doing things the right way with a successful business that prides itself on client relationships and happy employees.

 Here’s to doing business the right way and here’s to the next 20 years!

For more information or to congratulate the team personally please check out our website at

Playoff Football takes a Gnarly twist with the Red Wine Zone display
20 January, 2015

Football-themed display for Gnarly Head Wines

Check out this massive football-themed display for Gnarly Head wines. Targeted at the American football fan and party host, Gnarly Head teamed up with Packagingarts to produce this 360* shoppable wine display with optional floor mat. Taking into consideration retail footprint, Packagingartsdesigned the Red Wine Zone to merchandise from a small case stacking to a mass display (shown) giving it flexibility in market.

If you see this display in store and want to share with us please do at

Sweet words for Ménage à Trois ‘Midnight’ under the lamp-post
25 November, 2014

Affiliated brand design and display firms, Affinity Creative Group and PackagingArts, both based on Mare Island, received this nice compliment:

"It’s not often that I can give both package design and point of sale credit to the same firm. Our thanks goes to the creative teams at Affinity and PackagingArts—a job well done."

--Andrew Rice, Trinchero Family Estates, Creative Director  

50 case Ménage à Trois ‘Midnight’ store display showing unique lamp-post fixture produced by PackagingArts and bottles/shippers created by Affinity Creative Group, both of Mare Island, CA.

Mare Island Businesses Open in Record Time Post Quake Thanks to City of Vallejo and Lennar Responsiveness and Partnership
10 September, 2014

Lennar + PackagingArts


Mare Island, CA, September 5, 2014—Long time Mare Island based business, PackagingArts and their newest venture, the one year old Affinity Creative Group, have been singing praises for The City of Vallejo Department of Building Inspections and Lennar Mare Island ever since a 6.0 earthquake rocked all of our worlds on Sunday morning, August 26th

Remarkably, the wine packaging, display and brand design companies were back up, operating and open for business in record time.  In this case, the very next day. 

Although PackagingArts lost three chimneys and both buildings endured significant loss of plaster, many large plaster cracks, in every room and on every wall of the 8500 sq. ft. mansion along with some broken glass, neither business suffered a prolonged shut-down thanks to the rapid response of Abel Bustamonte, the tireless deputy building inspector who was actually on-site on Mare Island early Sunday morning.  He was diligently reviewing degrees of damage done to the historical buildings on Walnut Avenue, also known as Officer’s Row.  Once occupied by the Base Commander, who was in charge of the now decommissioned naval shipyard, the stately mansions now house a range of businesses and offices, owned by the City of Vallejo and operated by Lennar Mare Island. 

Working in close partnership with Lennar Mare Island, which manages the proprieties for the City of Vallejo, Mr. Bustamonte was on the case early, as he knew the fate of some of the most crucial and thriving businesses hung in the balance. 

Dave Miller, Principal at PackagingArts and Affinity Creative, remarked, “On Sunday morning I drove over to the Island to inspect the damage at both of our buildings on Walnut Avenue. I was originally informed that all the mansions are to be red tagged.  Imagine my surprise when I met Mr. Bustamonte already there looking over the properties.  He was very reasonable, realistic and practical.  After inspecting each of our buildings he indicated that the damage incurred was not structural, except for the chimneys, which did not affect the integrity of the roof, and that we would be able to occupy the properties on Monday morning. He told me our two buildings would not be red tagged.  One would receive a yellow tag, the other a green tag.  You can imagine my relief, knowing that we would be able to carry on with business as usual with PackagingArts and Affinity Creative back up and running the day after quake for our wine clients, many who were more severely impacted.”

That said, there were still many repairs to be made, Brenda Sanders, Property Manager and Brian McDonough, Construction Manager at Lennar Mare Island went into action to ensure that repairs began as early as Tuesday morning, after damage assessments were made on Monday. By mid-week, the remaining damaged plaster was being removed and in some spots, new dry wall was already being installed.  Employees at PackagingArts and Affinity Creative were stunned by the rapid response of the Lennar Mare Island work crews.  Chris Lynch, office manager at Affinity Creative remarked, “The work team under Lennar’s direction is amazing—polite, expert and efficient.  Most of our damaged plaster is already gone and the new drywall is being installed in record time.  A remarkable effort.”

John Swain, President of PackagingArts and a Principal at Affinity Creative, who was traveling during the big shaker, commented upon his return to the area,  “Both PackagingArts and Affinity Creative are grateful in that our clients survived the quake and have been able to bounce back quickly.  And we are indeed fortunate that the damage incurred by our firms was quickly addressed by the City of Vallejo and has undergone immediate repairs by the professional contracting team assembled by Lennar Mare Island. We are very grateful and most appreciative of the stellar response by both parties.”  

Reprising POPAI 2013: Crafting a "Best in Show”
29 August, 2014

POPAI 2013 'Best of Show' - Don Sebastiani & Sons 'Fish Shack' Display

With the 2014 West Coast POP show just around the corner, we are taking a few moments to reflect on last year’s entries and our Best of Show wine display for Don Sebastiani and Sons. Crafted from reclaimed wood, our “Time with Dad Fish Shack” awed the judges winning not onlyBest of Show,but also Best Structural Designand Best Wine Display. Moreover, “Time with Dad” didn’t just win awards, it also performed well in stores helping Don & Sons sell over thousands of cases nationwide in 2013.

But you’re not reading this to hear us gloat. So, the important question is: what made “Time with Dad” such an effective in-store piece? 

The answer is simple, (in theory): Grasp the brand vision and create a retail experience that resonates with the target market. In this case, while most summer wine/spirit brands developed grilling promotions… we went fishing. That was the Don & Sons family spark of an idea, which we turned into a powerful promotional display at retail.  Our solution created a deeper emotional connection between Don  & Sons’ brands and their consumers at retail. This drove strong retail activation across several sections of their wine portfolio. Of course, this might sound simple, but it takes an incredibly knowledgeable, talented and experienced group of thinkers, designers and production professionals to make it happen.  Fortunately, we have such a team at PackagingArts.    

POPAI 2013 was a great show and the fish shack was an exciting piece; but now we now look forward to next month’s show. If you are attending this year, we invite you to review our latest client work, evaluate our effectiveness and give us your opinion on the results.  We look forward to seeing you there.

Packagingarts adds more Packaging & Print Production Expertise
07 May, 2014

Packagingarts, the Mare Island, California, based firm specializing in Retail Displays, Promotional Program Integration and Print & Packaging Production Services is pleased to announce the addition of Sandy Hernandez as Account Executive.  

Sandy brings extensive expertise in a wide range of packaging production services and scaled resourcing of marketing materials, particularly in print form. She is highly regarded for her laser sharp focus on all aspects of the entire print production supply chain, from materials and substrates to every conceivable method of ink and coating application.  She is particularly effective at responding to the business needs of clients who wrestle with a range of competing priorities.  Sandy excels at problem-solution situations, particularly in image-intensive categories including cosmetics, wine, spirits and luxury goods.   


Sandy held previous senior positions with Neenah Paper and Spectrum PrintGroup, Inc.  She holds a degree in Graphic Communications - Print Management, from California Polytechnic State University, San Luis Obispo.  She will be based in packagingarts headquarters office with responsibility for selected high profile accounts in California and across the Pacific Northwest.  Sandy may be reached via email: or by calling packagingarts at 707.562.2787

Come and see Packagingarts at the WSWA Annual Exposition and Convention in Las Vegas booth #330
04 April, 2014

Packagingarts will be in attendance at the WSWA Annual Exposition and Convention in Las Vegas at Caesar’s Palace, April 8th to 10th. In booth #330, the firm will be highlighting their capabilities in the following disciplines: Production of Iconic Promotions & Retail Strategies, Design and Fulfillment of Value-added Packaging and Creation and Manufacturing of Branded Retail Displays.

Packagingarts principal, Dave Miller will be there, along with Creative Director, Mark Ray. Joining them in Booth #330 is Ed Rice, Director of Strategy, Affinity Creative Group, a sister company specializing in Brand Development, Naming, Brand Identity Systems and Packaging Design for wine, spirits, other beverages and luxury categories. For more information:,,

Make a Difference - Join Our Kiva Lending Team
19 February, 2014

We loan because... 
We believe in supporting entrepreneurs who follow their dreams and work hard to improve themselves and their communities. We believe in sharing the fruits of our success and giving others a chance to live healthy and full lives and to fight poverty from the ground up. We believe in people.

About us 
We are the employees, friends, families, suppliers and clients of PackagingARTS, a creative services agency and strategic global sourcing group based in northern California, USA

Join Our Kiva Lending Team

About Kiva

Kiva's mission is to connect people, through lending, for the sake of alleviating poverty. Kiva empowers individuals to lend to an entrepreneur across the globe. By combining microfinance with the internet, Kiva is creating a global community of people connected through lending.

Kiva was born of the following beliefs: 

  • People are by nature generous, and will help others if given the opportunity to do so in a transparent, accountable way.
  • The poor are highly motivated and can be very successful when given an opportunity.
  • By connecting people we can create relationships beyond financial transactions, and build a global community expressing support and encouragement of one another.

Kiva promotes:

  • Dignity: Kiva encourages partnership relationships as opposed to benefactor relationships. Partnership relationships are characterized by mutual dignity and respect.
  • Accountability: Loans encourage more accountability than donations where repayment is not expected.
  • Transparency: The Kiva website is an open platform where communication can flow freely around the world.

Marketing Assistant Position - A unique and multi-faceted marketing services firm based at the entrance to Wine Country is seeking an energetic, bright and focused individual
10 December, 2013

The Opportunity

Responsibilities Include

  • Participation in website development and launch process
  • Implementation of sound SEO practices to increase website traffic and new business inquiries
  • Generation and execution of website content as guided by Marketing Director; (Consisting of ongoing posting of new client work, descriptive text after obtaining client approvals, company news, etc.) 
  • As directed, development of strategic social media initiatives and best practices across multiple appropriate platforms, e.g., LinkedIn, Facebook, Twitter, Pinterest, You Tube, etc.
  • Proactive and ongoing monitoring and maintenance of all social media platforms
  • Participation in the New Business Development Process (from prospect identification to lead generation activities to creation of pitch decks and materials)
  • Support in the formation and execution of Direct Mail / email activities, e.g., newsletters, white papers, general promotional campaigns, etc.
  • Maintenance of current and prospective client data base  
  • Execution of key event plans, e.g., trade shows, seminars, client dinners, etc.
  • Submission of awards competition applications
  • Maintenance of PR/media data base and log of Press Release distribution


  • Great attitude – team player who can move things forward and meet challenges to achieve desired goals
  • Outstanding written and verbal communication, planning, analytical, project coordination and organizational skills
  • High attention to detail
  • Resourceful
  • High amount of energy to get things done – Self motivated
  • Ability to work independently
  • Expertise in the digital realm, and familiarity in leveraging digital tools, e.g., web, social platforms, email, to attract, engage and retain B2B clients
  • Understanding of the relationship between Marketing and Sales, and experience in getting the most of of their interdependencies is crucial
  • Hands on knowledge of social media platforms, and a passion for the business use of social networking principles is required
  • Bachelors Degree with an appropriate concentration relative to responsibilities is desired

Packagingarts Taylored Retail Displays Connect with Consumers
28 October, 2013


Project: SEQUIN four-case wine display

Client: Delicato Family Vineyards

Approach and Solution

The SEQUIN brand launch was targeted to females, 28+ in spring of 2012 with the offer of a new ‘lightly sparkled’ category of wine. Packagingartswas asked to develop the promotional voice for the launch to include in-store collateral and a semi-permanent display holding four cases. As unique as the product and packaging, we were challenged to deliver thinking and in-store materials that would be as different and as beautiful as the product. We felt the sensibilities of the brand should be inspired by fashion with influences taken from cosmetics, handbags and RTW categories. Our display specifically is designed to connect with women. Its color is neutral, its design is contemporary with round shapes (to mimic bubbles) and most importantly, it creates the brand/product as hero!

Project: 2013 Capsules for Hope display and promotional materials

Client: Trinchero Family Estates 

Approach and Solution

This annual promotion provides a vessel to raise awareness for prevention and education of breast cancer. This event coincides with the kick-off of the Fall football season, thus the theme "through the uprights" to deliver this message. With a color story of pink, this display is designed for immediate visual impact. Packagingartscreated and manufactured the promotion. Added to the promotion were case cards, wine offers and an online and mobile connection to Sutter Home.

Find out what we can do for your packaging and display

Contact Dave Miller at 707-562-2787

Send Me Info

Packagingarts Retail Displays Win POPAI Awards: Best of Show, Best Wine Display, Best Structural Design
16 October, 2013


Project: 2013 Spring/Summer Promotion and Mass Display
Client: Don Sebastiani & Sons

Approach and Solution
The Don and Sons family is much like the wines they represent; big, bold and authentic. When most summer wine/spirits promotions develop grilling promotions…we go fishing. By design, our objective is to own the seafood category for wine placement in mass/grocery and chain stores. 

Packagingarts goal was to create an authentic experience using weathered, reclaimed wood for the shack structure and applied illustrated panels to deliver a'Fish Shack' story. The Packagingartscreative team designed and illustrated all graphics. Added in-market were plus-up kits of crates (holding wine), nets, buoys, oars and old fishing poles supplied in market to finish the merchandising story.


Project: 2013 Bota Box Earth Day experience (mass display/promotional experience)
Client: Delicato Family Vineyards

Approach and Solution
The commitment to a sustainable environment has always been an ethos of Bota Box wines. In that spirit, Bota Box has created an initiative in support of Earth Day as a way to connect and partner with the consumers to plant trees across America. 

The Packagingartsobjective was to a create, develop and deliver a promotional voice and point-of-sale materials that would convey a sustainable experience for the consumer with primary placement in mass/grocery and chain stores. Our primary goal was to connect emotionally and inspire consumers to help in the planting of trees and contributing to the environment…one tree at a time. Secondly, to extend the brand and its positioning in support of this worthy cause.

YWCA Fundraiser - Women, Wine & Cheese
14 May, 2012

Every year PackagingArts donates creative services to the YWCA of Sonoma County for their fundraiser for battered women and children called Women Wine & Cheese.

As an affiliate of an international membership organization, the YWCA Sonoma County has devoted the past 30 years to empowering women and affirming the worth of all people, regardless of gender, race, religion, sexual orientation or ability.

The mission of the YWCA:

The ywca is dedicated to eliminating racism, empowering women and promoting peace, justice, freedom and dignity for all.

At the heart of the YWCA’s programs are our domestic violence services. We provide a wide range of services to those who have been impacted by domestic violence so they can heal, become self-sufficient, and return productively to the community.

Award winning Displays and Promotions
02 December, 2011

packagingarts  BRINGS IN THE GOLD!  

packagingarts continues an annual tradition by winning three top awards in the prestigious SF POP Show!  Held every year in San Francisco, CA to honor the marketing industries most creative and functional retail displays, the show highlights top work across multiple consumer product industries.  This year, packagingarts brought home two first place awards as well as a third place out of hundreds of excellent displays! 

First Place!

Counter Top Displays Permanent - "Etude Pinot Experience"  - A Pinot Primer/Educational display program:

This premium table top educational piece was designed and engineered to be a reusable, interactive display to be used for both wine education as well as on premise wait staff education. Featuring a secure iPad window and soil display to help bring home the entire Etude story and experience. The display included a custom padded travel case suitable for airline travel to ensure multiple uses. 

First Place!

Wine Displays – Non Permanent  -  Sutter Home Spring Gate Display Program:

What mass display is a better expression of the brand than a well executed, white painted wooden gate for the consumer to come home to? Authentic and clean, this program was a spring sensation and had added flexibility with a removable sign and accompanying promotional materials to signal the onset of the season.

Third Place!

Wine Displays – Non Permanent – Sutter Home Holiday Mass Display

Talk about Holiday appropriate!  Consumers felt right at home and wanted to open the door and walk right into this holiday display! A mass display sensation in retail, this piece was executed with a combination of MDF painted wood columns and decorated corrugated roof with snowflakes to help bring in the cheer! 

Global Shop: The Retail Solutions Event
11 March, 2011

Packagingarts will be showcasing their design work, displays, and packaging at Global Shop, located at the Sands Expo and Convention Center in Las Vegas, Nevada on March 28-30.  If you are interested in finding out more about the show, visit the website here.

Retail promotion that stops traffic at point of sale.
31 January, 2011

Talk about award-winning design matched with comprehensive production services, and packagingarts is always part of the conversation. Why? It is simple – we add value to each and every company we touch, from product launch to promotional campaign. Our experiences and our capabilities are us.

Contact us at 800.299.8800

  • Dave Miller
  • Rachel Hutchinson
  • Lisa Torrey

Together We Can...
17 January, 2011

Packagingarts works closely with advertising & design studios and with consumer brands on creative concepts, product strategy and development of promotions and retail fixtures. Our team of artists, structural designers and technology experts are available for consultation and us.

Paper or Plastic...or sustainable fabrics? Your bag reflects your brand...
26 October, 2010

A bag reflects the brand itself. In the hands of the consumer, it reflects a personal experience with your brand that can be kept, shared or gifted.

Done well, it can distinguish quality and create desire. From design to production, we deliver value to each us  707-562-2787








Designing a better promotion. Delivering a consumer experience.
25 October, 2010

Authentic. Classic. An all-American favorite.

Now that we have described Sutter Home Wines, let’s talk about how packagingarts created this nation-wide promotion and in-store experience. We delivered emotion, approachability, innovation and brand us.

To view the pdf click here







Wine Label Innovator Gordon Lindstrom Passes
13 September, 2010

packagingarts wishes to extend our sincere condolences to the family of Gordon Lindstrom. Gordon was a giant in the wine label industry and was instrumental in assisting wineries to differentiate quality on the shelf and market their wines during the heavy growth years of the wine industry. The team at packagingarts salutes his life and passion for excellence in printing! 

Click here to read more about Gordon Lindstrom.




Please join us in welcoming Emerson to PackagingARTS
19 August, 2010

PackagingARTS, located on Mare Island, California, is excited to announce the addition of Emerson Hunt to our team. Emerson brings with him 37 years of experience in the printing and packaging industry.  He will be acting as our Technical Resource Manager as well as performing Production Engineering.  His expertise with printing processes and presses will be a valuable asset to our company.  He also brings his experience in various label application equipment; whether it is cold glue, hot melt or pressure sensitive application.  His knowledge of quality systems and production procedures will help guarantee consistent high quality products to our customers. Emerson will help engineer existing businesses to run economically for our clients.  We are excited to have Emerson join our team.  Please join us in welcoming Emerson to PackagingARTS.

Award Winning Custom Package
17 August, 2010


Three Bottle Custom Gift Box
This award winning custom package for Chateau Ste
 Michelle’s Artist Series showcases the beauty and rich
 colors of the artwork found on the labels and extends the
point of view to the box itself. Curved shapes overlap and
fold like petals revealing the bottles inside.

Multiple varnishes
and finishes create a naturally elegant, beautiful
and collectable box.

Title Name Email Phone
Principal Dave Miller 707-562-2787
Principal John Swain 707-562-2787
Client Services Tisha Kahl 415-342-1832
Client Services Jim Silva 707-562-2787
Client Services Sandy Hernandez 707-562-2787
Digital Media Lead Justin Witt 707-562-2787
packagingarts award winning promotional displays and racks can make a significant impact on your brands success at retail. Design, functionality, cost and impact are four key considerations of retail display programs that we strive to deliver on each and every project we produce. We know how to design and produce a display that will be placed in retail and get the job done at the lowest possible cost for production, shipping and assembly in store. Let's face it, displays are an expensive but important merchandising tool for wineries today that need to drive new consumer trial and significant incremental increases of retail sales. You want to push the needle and we can help you, while at the same time, we respect your investment and deliver the consumer response in store. We would love to collaborate with you or your existing design team to execute your vision or can handle the entire design process of a national promotional program in house!

Try our services and see how we can help provide more bang for your buck on your next project -

Corrugated displays
wire racks
wood & wood laminates
plastic Plexiglass and thermoformed displays
motion, lights and sound, including LCD video screen
reclaimed wood displays
banners and wraps
on-premise back bar glorifiers
C-store cold box displays
bag-in-a-box dispensers
trade show or other educational programs



packagingarts staff boast extensive experience in managing volume packaging manufacturing and general production logistics. Our global business model offers state of the art production equipment with established, ISO certified factories in both domestic and foreign markets. We offer experienced technical staff available for both in person field services at your packaging line as well as factory based audits, press checks and QA inspections ongoing. We represent you and your brand and are driven to deliver the highest quality materials at the lowest possible applied cost. We always factor in machine application efficiency and provide services to back it up so that your production lines or that of your contract packaging partners are considered paramount. Bring us your process or pricing challenges. We love it!

Please consider us for a competitive quote on your upcoming projects -

pressure sensitive labels
glue applied labels (roll fed and cut & stack)
full body shrink sleeves
folding cartons
wood boxes
rigid paperboard boxes and tubes
gift bags & boxes
club store multi-packs
value added packaging (VAP)
corrugated shippers and boxes
pallet wrap programs for big box channel solutions


packagingarts creative team offers a broad range of strategic design services and solutions to the wine industry. Working closely with brand owners and marketing teams, our award winning work focuses on client brand objectives for greater impact in store and buzz in the marketplace and general trade. We can provide full services or take on a supportive role with your in-house team or creative agency to meet your budgets. Let us show you our work in person and see how we can help take your brand higher in the hot chart!

Think of us for your upcoming projects -
  • brand development & identity
  • strategy & naming
  • packaging design
  • full retail promotions
  • point-of-sale displays & racks
  • collateral sales and marketing materials
  • on-premise or road show educational programs
  • integrated web and mobile programs
  • environmental graphics/signing systems
  • trade shows - promotional events and product tasting programs