COMPANY PROFILE

OUTSHINERY CREATIVE, INC.

Outshinery Creative, Inc. logo


CONTACT INFO

Facebook Linkedin You Tube

Address

225 W 8th Ave #300
Vancouver
BC, V5Y1N3
Canada
Phone
+1 844-774-4637
Fax
Primary
Laurie Millotte

Outshinery. Simply brilliant visual content that sells, for the global wine industry.


Founded in 2016, Outshinery is helping wineries of all sizes drive more sales, faster and more efficiently with stunning product photos and videos. 

 

Unlike traditional photographers, Outshinery leverages 3D technology to deliver beautiful and consistent visual assets. You don't even need to send out physical samples!

 

Ask yourself:

“What if I could get my bottle photography without waiting, shipping or even hiring a photographer?”

“What if I could prep all my sales and marketing material before my product is even bottled?”

“What if I could sell more from the comfort of my office?”

 

Now you can!

 

Working with businesses worldwide, Outshinery is quickly establishing itself as a market leader. With over 6,000 images and videos under their belt, they are just getting started!

 

Learn more at outshinery.com/wine or order a free test shot to see the magic for yourself. No commitment, just sparkles!

100% online product images


Our mission? To get you stunning visual content as easily and efficiently as possible.

We know compelling imagery attracts people and drives sales. Let us make it happen for you!

 

Outshinery specializes in:

Bottle Shots

Lifestyle Images

Product Videos

 

We do it all using an online-only process (no need to ship us samples). Can’t get easier than that!

We’ve created over 6,000 images and videos for wineries of all sizes, and can’t wait to welcome you aboard! 

 

Learn more at outshinery.com/wine (You can even give us a try! We offer a free test shot to all newcomers.)

\'Aboard\' Lifestyle Image
\'Aboard\' Lifestyle Image
Place your own bottle in place of this placeholder! We have hundreds of images to chose from at www.outshinery.com
Standard Bottle Shot of Green & Gold Wines\' \'Ho Ho Ho\' Tempramillo
Standard Bottle Shot of Green & Gold Wines\' \'Ho Ho Ho\' Tempramillo
Interested to try this for yourself? Order a free test shot with your own branding any time at www.outshinery.com/free
Beauty Shot of Metzker\'s 2018 \'Rose of Syrah\'
Beauty Shot of Metzker\'s 2018 \'Rose of Syrah\'
Beauty Shots are a great way to show off the fine details of your design work.
Distinguished Cellars group shot
Distinguished Cellars group shot
Advertise your entire lineup in a group shot.
Mi Sueño - 2018
Mi Sueño - 2018
Announce your new branding or products with cinematic releases like this one.
Kiepersol - Flight
Kiepersol - Flight
Animated label designs bring your bottles and cans to life.
Claudine - Signature Proprietary Red
Claudine - Signature Proprietary Red
Whether your brand is elegant, whimsical, upscale, or rustic, Outshinery has got you covered.
Vineyard36 - The Black Aces
Vineyard36 - The Black Aces
Tease your new releases with quality product videos.

News Archive


A guide to seasonal marketing for family wineries
14 April, 2019

Data, ideas and action steps for a busy team.


Discover how you can leverage seasonality in your campaigns to drive sales and even have fun along the way! Presented in partnership with DtC experts VingDirect, this free eBook is sure to ignite your marketing strategy.

 

Download the full book now for free at www.outshinery.com/playbook-3.


---


The following is a summary of the eBook.

 

The wine industry is undeniably affected by seasonality. Along with other social trends that occur throughout the year, seasonality provides an excellent opportunity for delivering your message at a time when your audience is primed to receive it. This often leads to higher returns and the easier achievement of goals.

 

1. Inspire your seasonal marketing campaigns with reliable data

 

The first step to planning a marketing campaign is to decide when you intend on running it. Take a look at the information available to you, such as tasting room sales figures or website engagement stats from Google Analytics and your ecommerce platform. Are there are any noticeable trends? Perhaps weekday evenings through the summer see the highest volume of foot traffic in your tasting room all year, or your Cabernet Sauvignon is a popular hit every December.

 

The VingDirect Performance Tracker integrates with the industry’s most popular point of sales systems to keep you updated with real-time and historical tasting room performance results.

 

If the majority of your sales are still happening in the tasting room, the goal of your campaign might be to get people through the cellar door and drive offline (in-person) conversions. Both digital and traditional marketing channels offer great opportunities here. You could, for example, target your efforts locally with Google Ads, social media, or printed tourism brochures. You could also encourage your visitors to leave Yelp and TripAdvisor reviews.

 

2. Piggyback existing events and holidays to leverage social momentum

 

The term ‘seasonal’ needn’t only apply to the four seasons. In this context, we refer more broadly to any event based around a day or period of days on the calendar. This could mean holidays such as Christmas or Easter, industry-specific seasons like harvest season or OND, non-holiday events like St. Patrick’s Day or Valentine’s Day, or even more personal milestones such as the anniversary of your winery.

 

While your own winery data provides a qualitative perspective on seasonal opportunities, there are free tools that offer a quantitative comparison. Google Trends, for instance, allows you to look up historic Google search information.

 

Worldwide search trends for the term ‘cabernet sauvignon’ from the past 5 years on Google Trends

 

The spikes you see in the top graph show that Google searches for ‘cabernet sauvignon’ exponentially increase in December of every year. The chart at the bottom shows that these searches are coming most popularly from Australia and North America. With this in mind, December could be the perfect time to dedicate a portion of your marketing budget to Google Ads and social media ads around Cabernet Sauvignon in these countries.

 

For a list of other national and international opportunities, check out 5Forests’ free marketing calendar. Polly and her team recapped all of the significant wine-related dates of 2019, including World Malbec Day on April 17th, World Moscato Day on May 9th, and Rosé Day on August 14th. Use these days has an opportunity to leverage social momentum and start a marketing campaign.

 

3. Build your calendar ahead of time

 

One of the benefits of creating a campaign around a calendar event is that there are predetermined deadlines. Deadlines can be daunting, but they’re often very helpful at motivating us to complete tasks in a timely fashion. In fact, a large part of the argument for marketing campaigns is precisely this. 

 

While bigger picture marketing efforts may drag on forever and possibly never get completed (we’ve all been there!), campaigns provide a rigid timeframe. When completed, you’ll be able to analyze the results, take those lessons on board, and apply them to the next one.

 

Companies with a large team and budget often begin planning their seasonal marketing initiatives up to a full year in advance! For smaller wineries, even thinking a month or two ahead can make all the difference.

 

Need a bit more guidance? Visit our resources page for access to our free Content Strategy PDF and loads of other content. In fact, this post is a synopsis of our monthly marketing eBook of the same name, which is also available for free at the above link.

 

4. Gather, create, and prepare your marketing assets

 

So, you've looked at your data, you've chosen which events can be piggybacked, and you've even created a calendar to keep you on top of things. Excellent! The last step now is to gather the resources you'll need to execute your plan. This includes (but is not limited to) things like imagery, copy, hashtags, incentives, and contact lists.

 

At Outshinery, we’ve created thousands of Lifestyle Images for our clients ranging anywhere from a year to a few days in advance of when they’re needed. We’re able to produce high-quality images with next-to-no turnaround time, and we’re experts on what your audience wants to see. We release our collections months before the time of year they’ll be needed, and our collections from previous years are always available year-round.

 

---

 

For a more in-depth look at seasonal marketing, download our free Playbook: A Guide To Seasonal Marketing for Family Wineries now, presented in partnership with DtC experts, VingDirect.

 

DOWNLOAD THE FREE EBOOK

 

We’ve included plenty of examples of seasonal marketing done well, and suggestions to help you start thinking about your marketing in this way.


Outshinery regularly releases free resources, like this Playbook. We deep dive into different aspects of marketing for wineries to empower you with actionable steps that drive results. Make sure to leave your contact info when downloading this guide to not miss out on the action!


3 Tips for Valentines
25 January, 2017

The highly anticipated Hallmark holiday is quickly approaching! Review our marketing checklist and use our handy tips to promote your brand.

Here are 9 action-steps we recommend. Follow the ones that suit you the most and celebrate sweet success next month!

1- USE SEASONAL IMAGES

Seeing is believing: set the scene for romance, place your product in your customers' minds. If you've got an eye for styling, a set, camera and tripod on hand you'll want to make a shot that says "be my Valentine". Use props like flowers, candy, table decor or wine glasses amongst your product to make the customer want to replicate the scene... 

Sounds like a ton of work AND expensive? You would be right and we hear you! That's why at Outshinery we opted for a different execution entirely: welcome to the boundless possibilities of digital imagery, explore perfectly curated collection of images in which you can place your bottles. 

Nobody would even realize that the images were created entirely online and that you never had to leave your desk to achieve such dramatic results. Browse our Romance Collection and choose your Valentine decor.

 
Outshinery's peonies shot from the Romance Collection

Outshinery's peonies shot from the Romance Collection

Place the evocative images onto your website.
Just like a Valentines themed store window, your homepage should have a banner image or headline post that let your customers know you are ready for Valentines. Hiring Outshinery for the occasion, Hard Row to Hoe Vineyards proudly displays the perfect gifts for that special someone.

 

2 - APPEAL TO YOUR CUSTOMER'S INDIVIDUALITY

Target customer segments with your newsletter. 
Did you know that your email marketing provider (like Mailchimp, Campaign Monitor or Constant Contact) let you easily segment your mailing list into specific categories? Separate your subscribers depending on location, orders= history or gender for starters. 

With men spending an average of $104 in 2015 for Valentines¹, why wouldn't you take advantage and let them know what their loved one really wants for Valentines! ;)

Pair your product with chocolate to set the scene. Image from Outshinery's Romance Collection

Pair your product with chocolate to set the scene. Image from Outshinery's Romance Collection

Create a themed shopping guide.
Take the frustration out of the gift selection and make your product the right choice for the occasion. Here are some examples we can think of:

  • His and hers
  • Perfect together
  • Say it with bubbles
  • For the sweet tooth lover

Target readers with specific blog posts.
Keeping in mind the customers segments you created for your mailing list, write content with the same people in mind and see it drive traffic to your site. Why not try "Top Valentines gifts for your man" or "If she loves light red wines".

Show off your product range.
Utilize your product images and group shots to show your customers your entire range. Chances are if they love your red they'll be inclined to purchase your white too! 

Promote "last-minute gifts" to your locals
When time is of the essence customers will do whatever it takes to make their significant other happy. Even if it means spending an extra $50 on a wine that can be delivered on time! Engage via email and social media to tell your delivery times and top wines for this Valentines for the consumer in the area.

Consider an online promotion
For your price sensitive customers you might want to offer a monetary discount or Valentines Package that adds value to their gift!


3- BE SOCIAL! DON'T JUST POST... ENGAGE!

So now that you've followed all the steps above (HUGE hi-five by the way!), it's time to engage on social media. Check out your top followers accounts on Instagram, Facebook and Twitter to discover the trending hashtags. Pay close attention to the comments not just on your social feeds, but also on your established "competition".  Individually respond to all the people that commented on your post, and suggest then your product as much as you can. 


We'll leave you with some wise words from one gorgeous Canadian:

“I don’t expect success. I prepare for it”
— Ryan Renolds, actor

You can do this!

 

  • this post was originally posted on Spotlight

Put YOUR product in this picture
17 January, 2017

LOVE IS IN THE AIR SO DON'T MISS THE OPPORTUNITY! 

February 14 is fast approaching and now is the time to make your product the perfect gift for Valentines. Using evocative lifestyle imagery taps into your customer's buying options by showing off your product in the right context.

Imagine: your bottle with a beautiful bunch of peonies or paired with luxury sweets... Neat, eh? Even better, you wouldn't even have to tell your customers your wine/beer is perfect for Valentines because they will see it and come to the conclusion themselves!

Valentine-Header.gif
Snapshot of the engagement received by Mouton Noir vineyards after publishing an image created by Outshinery on Instagram

Snapshot of the engagement received by Mouton Noir vineyards after publishing an image created by Outshinery on Instagram


Be top of mind for the Valentine celebrations with personalized product images that will make your customers swoon with affection.

“Wow! This image looks amazing”
— Andre Hueston-Mack, owner at Mouton Noir Wines, Oregon
 
 

YOU CAN USE THESE VALENTINE-THEMED IMAGES ACROSS YOUR PRINT AND DIGITAL MARKETING:

Having personalized lifestyle photos at your disposal will make your job of selling wine and beer that much easier! You've been working hard to make your product look and taste amazing so don't let your imagery fall short. 

Let our team at Outshinery make you proud. 100% online, 100% consistent, 100% satisfaction: Outshinery takes care of all your image needs from the comfort of your desk.

 
  • this content was originally posted on Spotlight
 
 

3 Essential Visuals for the Alcohol Industry
10 January, 2017

Images play a vital role in driving your business: Here are the three must-have shots you'll want handy!

These images are vital for engaging your customers all the way from social media to check out, but you don't have to break the bank nor wait forever for them! Learn about the 3 essential types of visuals that will drive your business forward.

OUTSHINERY-ShamelessHussy-PinotGrigio.jpg

1. THE PRODUCT SHOT

Here's your first chance to make your bottle shine. You want your bottle to look as enticing online as it does sitting on a shelf. You need this image to be sharp, bright and accurate. Think of it like the photo id of your product. This is by far the most useful image you'll ever need.
Use product shots for: online shopping cart, press features, magazines, distributor portfolios, print catalogues, order forms.

Making your bottle instantly recognizable drives sales.


OUTSHINERY-Billsboro_Syrah2013-Bonus-Black.jpg

2. THE BEAUTY SHOT

Add some glam and show off your attention to detail! You wouldn't want your staff photo to show off your double chin, so why would you take uninspired images of your bottle under flat light? Angled closeup images are terrific to add personality to your brand.
Use beauty shots for: secondary product images, print catalogues, social media, banners, emails.


 

3. THE GROUP IMAGE (OR VIDEO!)

Judy from Hard Row to Hoe Vineyards knows the importance of showcasing her wine portfolio in enticing selection. Taking note of the season (Christmas, Valentine, etc.), Judy regularly updates her homepage, Facebook and other social media with the perfect wines for the special occasion. Showing off a selection of her products highlights the extent of the product range and gathers interest from more one-of-a-kind varietals.

LONG-TERM CONSISTENCY TRUMPS SHORT-TERM INTENSITY.

When your visuals are consistent, you distill a sense of product value and brand interest. If you've managed to hook customers with your Cab Sauv, why wouldn't you want to dazzle them with your soon-to-be released Merlot? 
Use group images for: wine club announcement, website banners, magazines, homepage, social media, emails, posters, flyers.

"Progress is impossible without change, and those who cannot change their minds cannot change anything" - George Bernard Shaw

Having these 3 essential types of visuals at your disposal will make your job of selling wine and beer that much easier! After all, you've been hard at work making the liquid gold inside: don't let the last step of introducing it to the world bug you down!

Let our team at Outshinery make you proud. 100% online, 100% consistent, 100% satisfaction: Outshinery takes care of all your image needs from the comfort of your desk. Click here to make your bottles shine!

 

  • This post was originally posted on Spotlight

Make Your Marketing Content Shine This December
30 November, 2016

Be ahead of the jolly-good-game this holiday season with our (free!) Marketing Calendar for December.

Download the PDF below including our team's expertise marketing summary and your own worksheet to fill out. 

Outshinery-Marketing-Calendar.png

Let your content do all the talking but remember that preparation is only the first step! Set aside at least ten minutes every morning to monitor and engage with your customers on social platforms. You can speed up this process by using listening platforms like HootsuiteBuzzsumo or Cyfe. Replying to questions, comments and tags in a timely manner will assist with sales and improve your brand image. 

Hootsuite's listening dashboard displays various feeds like home, messages, mentions, search keywords and scheduled posts

Hootsuite's listening dashboard displays various feeds like home, messages, mentions, search keywords and scheduled posts

Aside from content (you can give yourself a tap on the back if you can tick this list off already) is our Holiday Check list on the free PDF mentioned above. Displaying this information correctly is key for customers trying to choose a company at check out.

Most importantly on this list is... update your shipping times! For our Canada readers we've included a few Canadian post deadlines but remember to check your local post and communicate clearly with your customers. No one wants to be pleading with the post officer at 4.49pm on Friday the 23rd December... we promise #beentheredonethat!

Struggling for finding the RIGHT images with YOUR products? Click here to find out how we can help! 


SO HERE'S A TOAST TO YOU AND YOUR CONTENT THIS HOLIDAY SEASON. SHARE AND TAG US @OUTSHINERY AND WE LOOK FORWARD TO SPREADING THE HOLIDAY SPIRIT WITH YOU ONLINE! 

In the pursuit of hoppiness with our well known locals @steamworksbeer steamworksbeer #Outshinery #digitalphotography #craftbeer
Our kind of six pack from #Vancouver well known locals @steamworksbeer steamworksbeer #Outshinery #digitalphotography #craftbeer
Save water and drink a beer with our well known locals @steamworksbeer #Outshinery #digitalphotography #craftbeer
 
 

What do these images have in common?
23 November, 2016

 

You may be surprised that none of the three images below were taken with a camera.

Regardless how you take a photo it is whether or not you capture your customer's attention that is important. Ask yourself: Looking at this image... Can my customer imagine my product in their hand or in their fridge?

At Outshinery, we sometimes get asked "will my customers know the photo isn't real?". The answer: "very unlikely". Let us explain three reasons why it wouldn't matter, even if they do.

#1- Appearances are everything. Your customers don't need to know how an image is made, but they need your front stage to sparkle! Let's have a look outside the Alcohol industry, and check other well-established brands like RolexChanel and M&MsThey are ALL using digital photography (also known as 3D imagery). 

14231142_1006791636106603_8961002863328911389_o.jpgim-mms.pngchanelbottle.jpg
 

#2- Consistency is the key to success. (It's not just your local coffeeshop that needs to nail down every single latte!) When reading your website or brochure: customers will first judge your brand by its images. (We know this can be painful to hear... but bear with us!)  Changes in lighting, angle, sizing and more, create confusion and invite suspicion in terms of quality. Instead, consistent photography makes your brand timeless and trustworthy.

Rolex's website uses exclusively digital images for a seamless and enjoyable shopping experience.

Rolex's website uses exclusively digital images for a seamless and enjoyable shopping experience.

#3- Colors can't lie. We've all raised an eyebrow when seeing reviews of fashion items that arrive in a different color or homewares items that look 1m tall but are 30cm in the description. Don't let it happen to you! Did you know that the muted green color of a wine bottle is particularly hard to photograph? Make sure the final photo represents what the product is in real-life and avoid any unwarranted shattering reviews.


To conclude, if "fake digital images" are the go-to for the Rolex and Chanel of this world, wouldn't you think it's good enough for you too?

You know it yourself: the better a product looks,
the more likely you are going to buy it! 

Outshinery is bringing this innovative service from the big guys to you: the breweries, wineries and distilleries that mean business. 

FIRST SHOT IS FREE. SEEING IS BELIEVING!

 


Clever Holidays Products
16 November, 2016

 

IT'S BEGINNING TO FEEL A LOT LIKE CHRISTMAS WITH "A-BEER-A-DAY" ON ITS WAY.

With six weekends until Christmas we're excited that the rest of the world is taking the time to sit back and enjoy a drink or two. It's the time of year when it doesn't matter what the weather forecast is because it's the best time to grab a drink and catch up with an old friend. If you're on the Australian side of the globe I suspect the warm weather is kicking in and you'll start carrying a bottle opener in your pocket or an eski/cooler in the boot of your car. If you're on the North-America side, you might be joining us with an abundance of bottle openers or twist cap wines to keep warm or dilute political emotions.

IT'S ALSO THE TIME OF YEAR WHEN YOUR ONLINE STORE NEEDS TO BE LOOKING SHARP, CLEAR AND UPDATED.

However standing out from the crowd, especially during the silly season, can always be a challenge. We've spotted three companies who are standing out in a very clever way.

Image courtesy of Mikkeller

Mikkeller, an Outshinery client and microbrewery based in Copenhagen, have their annual Advent Calendar Julepakkekalender. Their box includes 24 craft beer surprises best for treating a loved one or getting psyched for the lead up to Christmas.

 

Central City Brewers + Distillers and Parallel 49 Brewing Company have teamed up again this year with their craft beer calendar 'Seasons Greetings 24-Pack'. A mix of year-round and seasonal favourites in a festive box that we're sure will keep your spirits high!

New District, a BC company know for their local and international selection of wines online have curated an exceptional Advent Calendar including 25 bottles of wine. Each wine varies in style, origin and value with some bottles included valued at $100. Unfortunately though you'll have to wait till next year as this product has already sold out. Though you can still see what the lucky early bird buyers got as they reveal each bottle, day by day, on their website.

LET THESE EXAMPLES INSPIRE YOU!
IT IS NEVER TOO LATE TO SHINE.

We're not saying you should run out and make an Advent Calendar... but it's definitely a good time to start remembering the top shopping moods of your customers!

  • Make sure your stock inventory is correct and can handle the demand. 
  • Start engaging customers online with social media. Nothing better than a little tease that something special is coming!
  • As always, use sharp imagery to put your best foot forward... and if you're asking yourself why your bottle shots don't look great, remember that we've got a free first shot on us right here.

 


Holiday Ready-to-Use Images
07 November, 2016

 

The Silly Season is upon us and while we're quietly in disbelief that it's alreadt November, we're pinning our wish lists just in time for the holidays.

We all know that Holiday time means business. In 2015, according to statista.com¹  in the United States:

  • Christmas desktop e-commerce spending amounted to 56.43 billion US dollars
  • Approx. 2.3 billion of the above total was spent online during Cyber Monday, making it the biggest spending period during Christmas that year
  • Finally, 12.65 billion was spent during the Christmas period via a mobile device

These are some big numbers so if your gut instinct hasn't got you planning ahead we hope those numbers will!

You want to get started on your marketing, but... you found yourself endlessly searching for a local photographer and set designer... you tried to snap some photos from your phone with abysmal results... you even desperately browsed stock photography websites and lamented on the lack of personality...

Meanwhile you have a Holiday newsletter to send, a website to update, a media request for a prominent Christmas shopping guide, postcards to your wine club members to write, a writeup on a well-renown blog, social media to adapt, etc.

The list goes on and on!

We want to help and it so happens we know a thing or two when it comes to stunning visual imagery! The team at Outshinery are thrilled to release our Holidays Collection of 'ready-to-use' Styled Images. 

SPOTLIGHT-ReadyStyledImages-onlineview.jpg
 

Why waste all your year-long hard efforts by missing the moment to engaging with your customers who want to hear from you and buy your products? You deserve so much more than another stock photo.

Explore our Holidays collection of ready-to-use images and choose your next images for your upcoming email, in-store poster, giveaway promotion, hamper certificate... the possibilities are endless.

The hardest part left for you may be to choose which image you want to see YOUR bottle in!

THINK AHEAD. BE DIFFERENT. YOU GOT IT THIS YEAR!

When it comes to pricing, we like to keep it simple and work off of a credit-based model. 

 

1 Bottle Shot = 1 Shine Credit

1 Lifestyle Image for screen purposes = 1 Shine Credit

1 Lifestyle Image for printing purposes (heavier file) = 2 Shine Credits

 

Note that for any bottle you want to place into a Lifestyle Image, Outshinery first needs to create the individual bottle shot at 1 Shine Credit each. This is like getting our "actor" right if you will!

 

Of course, the more credits you order, the cheaper it gets!

 

For more information on our pricing, please contact Yana at info@outshinery.com, or take a look at our free credit calculator tool to determine how many Shine Credits you’ll need.

  • Joseph Phelps Vineyards
  • Scheid Family Wines
  • Tank Garage Winery
  • Kendall-Jackson Family Wines
  • Kiona Vineyards
  • John Anthony Vineyards
  • Macari Vineyards
  • Mark Anthony Group
  • Memento Mori Winery
  • Sparkling Pointe Winery
  • Laurel Glen Vineyard
  • Billsboro Winery
  • Adelsheim Vineyard
  • Alma Rosa Winery
  • King Family Vineyard
  • Avennia Winery
  • Bricoleur Vineyards
  • RAEN Winery
  • Melovino Meadery
  • Modus Operandi Cellars
  • Onx Wines
  • Soter Vineyards
  • Taylor Family Vineyards

And so many more! Join the revolution, you're in good company!

" 5-stars: “The experience is outstanding. Fast. Precise. Easy to navigate through the entire process from uploading files all the way to final validation. It really took so much off of our shoulders and avoided a lot of extra pain. Love it!” "
- Reka Haros, Sfriso Winery, Italy
" 5-stars: “I have worked with Outshinery on several projects, both bottle and beauty shots, and all deliverables have turned out fantastic! Laurie and her team are a pleasure to work with. They are quick to respond, professional and knowledgeable about wine and bottle packaging, delivering the perfect visual each time. I look forward to working with Outshinery on future projects.” "
- Leslie Hallman, Scheid Family Wines, CA
" 5-stars: “These guys are magicians! Highly recommended. They make our wine bottles come alive and have helped us make our website and social media look far more professional. THANK YOU” "
- Jeffrey Maltzman, Continental Divide Winery, CO
" 5-stars: “I literally told the team at Outshinery that wineries are crazy if they don\'t send every single bottle shot to Outshinery. Truly... the process is easy and the bottle shots are exactly the same EVERY. SINGLE. TIME. No variation vintage to vintage, no angle variation, etc. These shots look great side by side, year after year. I can\'t imagine why anyone would use traditional photography for bottle shots ever again.” "
- Courtney Harris, Glint Creative, CA
" 5-stars: “Sourcing high-quality bottle shots and lifestyle imagery is a BIG pain point. WineDirect loves to recommend Outshinery because their innovative photography services are easy, affordable and their work product is outstanding. It’s truly a win-win for everyone: our clients are happy, their websites look great, and they’re able to drive more sales – which is exactly what we want to help them do.” "
- Adrienne Stillman, WineDirect, Marketing Director
" 5-stars: “If a picture is worth a thousand words, then Outshinery\'s product shots are worth millions.” "
- Sergio Moutela, Melovino Meader, NJ
Title Name Email Phone
Sunshine Officer + Account Manager Yana Kabirova info@outshinery.com +1 (844) 774-4637
Chief Amazement Officer Laurie Millotte laurie@outshinery.com
Adobe Acrobat File

A guide to seasonal marketing for family wineries: Data, ideas & action steps for a busy team


Adobe Acrobat File

How quality Bottle Shots boost ecommerce wine sales: A guide to maximizing the impact of your product imagery


Adobe Acrobat File

Why Lifestyle Photography matters for your brand: A guide on how to use in-context imagery in your communication


Bottle Shots
At Outshinery, Bottle Shots are our thing. By working with us, you get access to faster and better photos than anyone else in the industry can produce! Our 250+ customers can’t be wrong! ...
Lifestyle Images
Lifestyle Images are photos of your products in contextual situations. They help viewers anticipate the experience of your wine in their lives and showcase your brand in its intended environment. They are proven to drive ...
Product Videos
Want to take your imagery one step further? You’ve come to the right place. Why not go beyond Bottle Shots and Lifestyle Images, and have us animate your products with short videos? Bring ...

At Outshinery, Bottle Shots are our thing. By working with us, you get access to faster and better photos than anyone else in the industry can produce! Our 250+ customers can’t be wrong!

 

Simply complete a short order form and upload your labels when prompted. That’s it! Using cutting-edge 3D-modeling software, we’ll be able to take all that information to create photorealistic Bottle Shots.

 

In as little as three days, proof the results and receive the final images in any format you need: hi-res TIF print files, transparent background PNGs, white or colored background JPEGs… you name it.

 

What’s more, for our higher plans, vintage and small design updates are complimentary!

 

Order a free test shot at www.outshinery.com/free

 

“Not only the Outshinery team is an absolute joy to work with (they bring such joie de vivre to all they do) but the results are fantastic. Every little detail we specify is captured - bottle shape, wine color, light sources, reflections, punt style, fill line, etc. Every nuance incorporated - stock, texture, lighting, embossing/debossing, foils, varnishes - to create the most fabulous photo-realistic images that far surpass what we spent years photographing at great expense then laboriously retouching. The turnaround time is incredible and we are constantly at Outshinery's door asking for our bottle images to be created.”

- Alison Sloga, Mark Anthony Group, Canada

Lifestyle Images are photos of your products in contextual situations. They help viewers anticipate the experience of your wine in their lives and showcase your brand in its intended environment. They are known to drive engagement and, ultimately, sales.

 

 

Outshinery releases new collections all year around. Never run out of content. Always have images to use on social media, newsletters and more! These Lifestyle Images are just waiting for your bottles to be inserted into. Take a look at some of the options available to you and imagine your bottle instead of these placeholders at https://www.outshinery.com/lifestyle-images

 

For a closer look at the importance of good Lifestyle Imagery, download our free Playbook, Why Lifestyle Photography matters for your brand: A guide on how to use in-context imagery in your communication.

 

 

“We just ordered lifestyle images for our summer marketing efforts and WOW the images look fantastic! We couldn't be happier. So far they are getting a great response. Can't wait to order holiday images! PLUS... the Outshinery team is fun to work with! I highly recommend giving them a try.”

- Pat Warner, Warner Vineyards, MI

Want to take your imagery one step further? You’ve come to the right place.

 

Why not go beyond Bottle Shots and Lifestyle Images, and have us animate your products with short videos? Bring your packaging to life and reveal even more of your brand’s story in the medium your audience loves.

 

 

Whether you’re going for elevated or whimsy, short Product Videos are a great way to help your products stand out.

 

Curious? Take a look at some examples on our YouTube channel.

 

“There once was a time when only big movie studios could afford helicopter shots for their films. Now anybody with a simple drone can shoot cinematic footage. That's how I feel about these bottle shots. We can now take these wines we've worked so hard on and capture product shots and visuals that would make Apple drool...all thanks to Outshinery.”

- Ed Feuchuck, Napa Farm Collective, CA