Multi-Color Corporation logo



21 Executive Way
CA, 94558
United States
(707) 603-2500
(707) 603-2555
Bill Knopka

Company Profile

Established in 1916, Multi-Color Corporation has grown to become one of the world’s largest and most awarded label printers. Our purpose is to deliver the world's best label solutions to help customers build their brands, and to add value to our associates, shareholders, and the communities in which we operate. The Multi-Color team is dedicated to quality and focused on customer service, thereby providing a great platform for labeling and packaging success.


Visit our website to learn more about Multi-Color and our full range of product offerings. 

Products and Services

Self Adhesive
Multi-Color continues to supply the wine and spirit industries with high quality embellished Self Adhesive labels. We are the driving force behind many of the breakthroughs in premium label production.
Our state-of-the-art, in-line combination equipment offers all of these premium decoration features in a single pass:
  • Multi-color offset
  • Multi-color flexo
  • Screen printing
  • Hot foil stamping
  • Letterpress
  • Embossing and textured patterns
  • Die-cutting 
We print on a comprehensive range of coated and textured papers, clear films, recycled and recyclable papers, all using a range of adhesives to suit different applications.
Wet Glue
Our Wet Glue expertise is based on over a century of printing heritage. Processes include multi-color Offset, Hot Foil Stamping, Metallic Varnishes, Grain, Embossing and Protective Coatings on a range of Coated, Uncoated and Metallic papers and boards.
We offer digitally printed wine labels via an experienced digital wine label printing service team. Feel secure in the knowledge that your account manager and graphics preparer will have each managed thousands of Digital wine label print projects. You can count on this high level of experience to help ensure your project's success. Additionally, you can select from a full range of embellishments and decorative options for your label. 


Girl & Dragon
Girl & Dragon
TLMI 2016 Best of Show, Best of Class Flexo Wine & Spirits
TLMI 2016 Best of Class Offset Wine & Spirits
Kerr Cellars
Kerr Cellars
2016 Benny Award Winner, Kerr Cellars
VMA 2016 Awards
VMA 2016 Awards
MCC Accepting the Grand Award plus 10 Golds, 6 Silvers and a Bronze Award at the 2016 VMA Awards.
Farella Malbec
Farella Malbec
Ti\'amo Shrink Sleeves
Ti\'amo Shrink Sleeves
Killer White
Killer White
Dutcher Cribbage
Dutcher Cribbage
Field Recordings
Field Recordings
Multi-Color Shrink Die Line
Multi-Color Shrink Die Line
MCE Clean Energy
MCE Clean Energy
Borne of Fire
Borne of Fire
Cut It Out!

Imagine you’re in a grocery store walking down the wine aisle. What captures your attention – color, texture, bottle shape? With a myriad of wine bottles competing for selection, special die-cuts are a great way for your brand to stand out and enhance shelf-appeal.

A special die-cut can be used in several ways: an unusual label shape (die line), a cut-out, or a torn label edge. No matter how you use it, your bottle is sure to impress and capture the consumer’s attention!


Help your bottle get noticed on the shelf by using a unique die-line or label shape. Special shapes can intensify your package’s overall appeal. Add a curve, a bend, or a diagonal to make a statement or tell a story. To make sure the new label shape works well during application, we can provide blank label samples, so you can trial it on your bottling line, giving you the confidence that production will go smoothly.


Cut-outs are a fun way to add dimension to your label. Unlike the die-line that cuts the outside of the label, images are cut out of the body of the label to enhance the consumer’s visual experience. Cut-outs allow portions of the label to be removed to show the glass or product underneath – like a window through the label. They can be playful, delicate, bold and seriously cool. Add a cut-out and add intrigue to your label.

Torn Label Edge

Paper made prior to the 19th century, left a ragged or feathered edge to the paper that we refer to as a deckled edge. Deckled edge papers impart a handmade or antique look that elevates your label design.

In addition to a few commercially available deckled-edge papers, Multi-Color offers a torn label edge that mimics deckled paper and is another option to consider for your die-line. This unique process truly tears the bottom edge of the label during the print run which guarantees no two labels will be the same.

When thinking of how to convey your brand’s personality to consumers, consider using special die-cuts to your advantage. For samples or to learn more ways to differentiate on the shelf, contact our team!

News Archive

2020 Best Labels: MCC (Multi-Color Corporation)
09 July, 2020

Cincinnati, Ohio-based Multi-Color Corporation (MCC) prides itself on working with clients from the beginning to ensure the right match between design and technology. With all types of printing presses under one roof (flexographic, offset, and digital) at its wine and spirits-focused facilities, its flexibility and expertise are well regarded.

Established in 1916, MCC offers specialized label creation for multiple industries across the globe. Now with 86 manufacturing facilities in 26 countries, it employs more than 9,700 people worldwide. Its wine and spirits-focused locations are in Napa, Calif.; Montreal, Quebec; Mason, Ohio; and San Luis Obispo, Calif.

“We’re always exploring new innovations such as embellishments, paper stock, and sustainable materials,” says Monica Royer, marketing project manager. “Right now, there’s a trend toward alternative substrates like metal and wood, and specialized inks that do things like glow in the dark or change color according to temperature.”

She also points out the company’s technical knowledge as an important part of its success. “Some of our press operators and research and development teams have been with us more than 30 years; they really know their stuff and can guide projects from beginning to end to ensure the best possible outcome.”

MCC offers the best in ice bucket performance
05 June, 2020

Summer is upon, which means cookouts and picnics, celebrations (albeit virtual), and perhaps a glass of your favorite chilled beverage. Maintaining label integrity through any conditions bottles may be exposed to is extremely important.

MCC is proud to offer Killer White™, a proprietary stock developed exclusively to conquer issues paper labels face when exposed to high moisture and wet environments. Killer WhiteTM is a white paper featuring an uncoated, rich vellum, smooth finish and a wet strength additive which increases resistance to tearing and shriveling in moist environments. It offers an improved level of dry opacity over identical facestock material. Unlike similar facestocks which display a graying effect when exposed to water, Killer WhiteTM offers an improvement in wet opacity for clear brand differentiation. 

It is particularly well-suited for white and rosé wines, champagne, and beer applications, due to its intended exposure to ice bucket conditions. MCC has conducted thorough 24-hour ice bucket testing to ensure your label will always look as beautiful as the day it was applied.

MCC Partners with Local Distilleries to provide Hand Sanitizer
01 April, 2020

MCC is proud to be part of the team that's getting much needed supplies to local hospitals. Thanks to our friends at Alchemy Distillery and Falcon Spirits Distillery for producing and donating hand sanitizer to Bay Area hospitals. Huge thanks to the dedicated MCC Napa team for their service and making sure labels are still getting out the door. It takes a team right now! 

MCC is here to support you
20 March, 2020

Dear Valued Customers,

First and foremost, we hope you and your loved ones are safe and healthy during this unprecedented and trying time. We wanted to take a moment to update you on our status, so you can be as informed and prepared as possible for making decisions that may impact your business.

Per the Napa and San Luis Obispo County orders issued this week, Multi-Color Corporation is considered an essential business, and therefore remaining operational during the recent shelter in place orders. Currently, both our Napa and San Luis Obispo facilities are running at full capacity. The continued health and safety of our staff and customers remains our highest priority, therefore, we are following all recommended CDC guidelines.

Our supply chain is being closely monitored by our cross-functional procurement teams, and at this time we see very low risk to any interruption. Proactive steps are also being taken to mitigate any potential future risks.

During this challenging and uncertain time, MCC remains deeply committed to continuing to provide you with the high-quality products and service that you have come to expect from us. We are fully prepared with a contingency plan that leverages our global network of printing facilities, should projects need to be relocated. Our experienced team is available to help manage your needs, including quantity fluctuations, project scheduling, and any other logistics that may arise.  

Please don’t hesitate to contact us with any questions or concerns as the situation continues to develop. We wish continued health, safety, and endurance to you and your loved ones.

With Warm Regards,

The Team at Multi-Color Corporation

North America Wine & Spirits

26 February, 2020

With the proliferation of so many brands in the marketplace, the push for different and interesting labels to grab consumer attention is more important than ever. Considering something unique is a great way to help your label stand out. The term “innovation labels” is a term used for anything new, different, or creative in the world of label packaging.

Perhaps you’d like to explore a label with an unusual stock, like wood or velvet? Or maybe add a resin seal or specialty ink to your label? Or possibly use standard embellishment options like emboss or foil stamping in a more striking, innovative way? 

While the innovation possibilities at MCC are numerous (and growing all the time), the process to ensure success is easily navigated with mindful planning. Below are some tips for creating a successful innovative label: 

  • Establish the desired result of the innovation. 

Knowing how you’d like the final product to look, feel, and perform is the most critical step to ensuring a successful outcome. Questions and relevant samples can be of great assistance during the exploratory process. 

  • Determine what trials may be needed to test the innovation. 

With new ideas and products often comes the need for testing. Trials can be conducted to preview visual results, performance, application, or possibly a combination of these components. Complexity of trials can vary by innovation, but all testing helps guarantee success of the final product. 

  • Set up project timelines.

This crucial step ensures success with innovations. Timelines should include preparation of art files, arrivals of special materials or tooling, time for the trials to be created and tested, and ultimately, meet the requested delivery date.

  • Review trial results.

Once the trials are complete, determine if the labels are meeting expectations. Do changes need to be made for improvement? Would another trial be beneficial?

Please contact us for more information on all of our innovative labeling options.

Multi-Color Corporation-Napa Achieves Sustainability Distinctions
09 July, 2019

MCC is Back-to-Back JD Fullner Recycling Leadership Award Recipient! 

For the second consecutive year, The County of Napa awarded MCC Napa with the JD Fullner Recycling Leadership Award. This award recognizes MCC’s waste reduction and recycling efforts. Award recipients include community members that successfully make waste diversion an integral part of their operations.

MCC demonstrates a strong commitment to green initiatives through its internal recycling audits, establishment of the Sustainability Committee, dedicated waste sorting, and the introduction of composting.

MCC is a certified Napa County Green Business!

The Napa County Green Business certification of MCC Napa is made possible by the company’s commitment to reduce, reuse, and recycle and by implementing green initiatives throughout the facility.

The Napa County Green Business Program certifies businesses that operate in an environmentally-responsible manner. The program, part of the California Green Business Network, certifies small and medium-sized businesses throughout Napa County who actively conserve energy and water, minimize waste, prevent pollution, and shrink their carbon footprint. 

MCC Renews its Forest Stewardship Council Accreditation

MCC recently renewed its Forest Stewardship Council (FSC) accreditation after passing a third-party audit of its adherence to the program. FSC is an organization that ensures and promotes responsible forest management for the benefit of future generations. At MCC Napa, we print on many FSC certified papers that offer our customers sustainable packaging options.

Go to for more information.

Cost-Effective Label Embellishments
26 June, 2019

Printing embellishments are proven to elevate your label’s appearance and properly applied, embellishments help your label stand out in a crowded retail space. They may also add unplanned cost and complexity to the printing process. When this happens, what are your options?


Using a unique label stock is one way to upgrade your label, but the cost and order minimums may be prohibitive. If this is the case choose a cost-effective, readily available label stock and add a custom texture. This adds a premium look and feel to the label yet leaves room to spend on other impactful print techniques that elevate the look of a label.


Foil stamping is a tried and true premium embellishment. Screen gloss inks and/or high-build screen inks are a great way to give the look of a foil stamp or emboss without having to buy a foil or emboss die.  Want the look of two foil elements on your label and you only have the budget for one? If so, consider using one foil for all foil elements of the label and overprinting ink on portions of the foil to show multiple foil ‘looks’.   


These are just a few options to consider when you are looking to get the most out of your label embellishment spend. Whatever your vision, project objectives, or budget MCC Napa has the capabilities to ensure the best fit for every label.   Our goal is to provide the world’s best premium label solution.

Cut It Out!
30 April, 2019

Imagine you’re in a grocery store walking down the wine aisle. What captures your attention – color, texture, bottle shape? With a myriad of wine bottles competing for selection, special die-cuts are a great way for your brand to stand out and enhance shelf-appeal.

A special die-cut can be used in several ways: an unusual label shape (die line), a cut-out, or a torn label edge. No matter how you use it, your bottle is sure to impress and capture the consumer’s attention! 


Help your bottle get noticed on the shelf by using a unique die-line or label shape. Special shapes can intensify your package’s overall appeal. Add a curve, a bend, or a diagonal to make a statement or tell a story. To make sure the new label shape works well during application, we can provide blank label samples, so you can trial it on your bottling line, giving you the confidence that production will go smoothly.


Cut-outs are a fun way to add dimension to your label. Unlike the die-line that cuts the outside of the label, images are cut out of the body of the label to enhance the consumer’s visual experience. Cut-outs allow portions of the label to be removed to show the glass or product underneath – like a window through the label. They can be playful, delicate, bold and seriously cool. Add a cut-out and add intrigue to your label.

Torn Label Edge

Paper made prior to the 19th century, left a ragged or feathered edge to the paper that we refer to as a deckled edge. Deckled edge papers impart a handmade or antique look that elevates your label design.

In addition to a few commercially available deckled-edge papers, Multi-Color offers a torn label edge that mimics deckled paper and is another option to consider for your die-line. This unique process truly tears the bottom edge of the label during the print run which guarantees no two labels will be the same.

When thinking of how to convey your brand’s personality to consumers, consider using special die-cuts to your advantage. For samples or to learn more ways to differentiate on the shelf, contact our team!

What is AR and NFC technology?
09 April, 2019

If you’ve seen shoppers pointing their phones at bottles in the grocery store or posting videos of labels coming to life on social media, then you’ve already been exposed to Augmented Reality (AR) and Near Field Communication (NFC). With a focus on customer engagement and getting noticed in a highly competitive market, smart technology can help your brand differentiate and connect with consumers to increase brand awareness and drive repeat purchasing.  

Augmented Reality (AR) creates a unique way for customers to interact with a label. AR is made possible using image recognition technology and a dedicated app. Since AR is made to recognize certain graphics on a label, it can be implemented or changed after your labels are printed. The experience can range from a 3D animated map of a vineyard to creating 360-degree virtual experiences. Face imaging software can even be used to tell whether a customer is smiling or not so a tailored message can be delivered (see Black Beer video below). With 90% of smartphone owners using their device in-store to research products, the barrier to entry for them interacting is as small as educating them that the AR app and experience exists.

Don’t believe that statistics? Check out this infographic.

Near Field Communication (NFC) can be used to track the movement of wine throughout the supply chain, provide tamper evident sensors, and temperature sensors. NFC can also be used to automatically launch a specific landing page about the wine to educate or incentivize a customer to purchase. NFC requires insertion of an antenna into the label – be it the front, back, or neck label – that is triggered when an NFC enabled device is near. Imagine a customer walking down the wine aisle with their phone out and getting an automatic trigger from an NFC antenna that takes them to a site with tasting notes, food pairing recommendations, and coupon. NFC is a way to close the sale, meanwhile getting valuable purchase data sent back to you in real-time. You may be asking; how many people have phones that function with smart technology? As of 2017, 90% of all smartphones manufactured were NFC enabled, with newer Android and iPhone X having the NFC reader built into the phone, so no app is required.

Visit the links below to learn more about how AR and NFC can work for your packaging:

Connected Wine

Black Beer AR & NFC

Technology partnership brought to you by 
Multi-Color Corporation and Talkin' Things

How to Add Texture to Enhance Your Label
20 March, 2019

Textured substrates can add a premium feel to your label, enhancing your brand’s shelf appeal. If you want to add a texture to your label there are two options: select a stock that comes with a texture from the paper mill or buy an emboss/deboss tool to apply texture to the stock of your choice.

Textured Stocks from the Paper Mill

Textured stocks such as felts, laids and linens come from the paper mill with texture already embedded in the substrate. These stocks, while relatively limited in variety, are readily available from most paper suppliers. To view samples of textured papers, ask your printer or check out existing labels.

Embossed Textures

Another option is to add texture to a smooth stock utilizing an emboss tool on press, which allows for a large variety of custom options. You can select from our extensive grain library, or a unique grain of your own creation. Adding an embossed custom texture can make a less expensive stock appear more premium. Other advantages include selecting from a large variety of grain options, as well as the ability to add controlled, textural elements to specific areas of your label, enhancing its unique qualities.

For more details or to see samples contact our team!

Traditional vs. Smart Packaging
06 February, 2019

Smart packaging is getting increased attention from wine and spirits producers because of the customization and real-time features it offers. Want to remotely change promotions without the cost of reprinting packaging? Or track the movement and handling of each bottle from warehouse to end consumer? This and so much more is possible with smart packaging.

Traditional packaging translates to needing new packaging every time a promotion is created, updated or changed. The cost of reprinting, shipping, and aging out dated inventory racks up quickly. Additionally, most of the data related to the product after it leaves your facility must be retrieved from retailers. As a result, brands have less control and slower response times to valuable data. Smart packaging resolves these issues by providing real-time promotion management, data control and analytics, personalization for every single product, and direct communication with the end-customer.

How is it possible? Smart packaging includes the use of augmented reality (AR) and/or Near Field Communication (NFC) antenna technology to collect data and create memorable experiences for your customers. Not only is the technology a great benefit to your company behind the scenes, but it also serves as a method to engage end consumers and get them talking about your brand.

Smart packaging benefits the entire supply chain:


  • Direct and personalized communication with end-customer
  • Anti-refilling and brand protection from counterfeiting
  • Loyalty to the brand
  • Leverage innovation in brand’s image


  • Product’s authenticity verification
  • Grey Market Activities prevention
  • Expiration date control
  • Track and trace


  • Always up-to-date promotions
  • Sales activation through digital channels
  • POS control and management
  • Out of stock monitoring


  • Real-time benefits to purchase activation (coupons, special discounts, LTOs)
  • Personalized content 
  • Safe product confirmation
  • Extended label

Visit the links below to learn more about how AR and NFC can work for your packaging:

Connected Wine

Black Beer AR & NFC

Technology partnership brought to you by Multi-Color Corporation and Talkin' Things.

You don't want to miss our new AR/NFC experience at Unified, Booth #513!
25 January, 2019

The 2019 Unified Symposium will be held January 29-31 (exhibits January 30-31) at the Sacramento Convention Center. 

Visit our booth #513 to view an MCC and Talkin' Things exclusive AR/NFC experience. Plus, learn about premium folded cartons, shrink sleeves, and more! Our team will be there to answer questions and go over the latest innovations. 

We hope to see you there!

How to Manage TTB Delays
22 January, 2019

Delays in TTB processing have impacted the Wine and Spirits business.  While the online system for submitting COLA applications is still functional, at this time TTB is not reviewing submissions during the shutdown period. Thus, causing delays in label printing, bottling, and entry to market for new brands.

To determine whether your changes require TTB approval, please review permissible label revisions.  

For further questions, please contact your compliance or legal expert.

View more articles on the Print Sanity Blog

Get inspired in 2019! Check out labels from around the globe...
07 January, 2019


Presenting our quarterly Brand News, showcasing Multi-Color labels from around the world.




Design: Heather DeLong

Printer: Multi-Color Napa

Ex Post Facto is a legal term regarding the changing of a law or regulation after the fact. This name encapsulates winemaker Greg Brewer pushing beyond the focused Sta. Rita Hills Burgundian Brewer-Clifton paradigm that he has established over the last 20 years, to work on a new Rhone project from Santa Barbara County. The label for this project was inspired by the keys of an old Remington portable typewriter Greg’s mother used for the legal cases she was working on while he was growing up.

“Multi-Color Napa brought this label to life through the creation of an image that looks as though it should be metal plated typewriter keys, but is in fact, an intricate design of paper, ink and embossed foil. It is stark and beautiful in its simplicity of form.” Page Stoup, Associate Brand Manager, Jackson Family Wines 


Stocks, Papers, and Substrates – oh my!
12 December, 2018

Selecting a stock for your label is an important decision – it is the canvas for your graphics and the foundation for all the embellishments you choose. If you flip through a stock book or look at papers online, it can be overwhelming due to the number of choices available. To help provide some clarity, read on to learn about different types of stocks.

First, the terms stocks, papers, and substrates can be used interchangeably. So, if you are talking to your printer or researching online, keep in mind they are generally referring to the same thing. However, when discussing pressure sensitive materials, “stock” usually refers to the combination of a substrate laminated to a liner, with the addition of an adhesive and release layer in between. While stocks differ by adhesive and liner type, this article will only focus on the paper itself.


Uncoated paper is similar to the printer paper in your copier. While it is still coated with special products to aid in the adherence of inks and foils, it does not have an extra smooth coating or finishing that adds a high sheen or glossiness. Since uncoated paper has a matte look, it is good for designs seeking a rich, rustic appearance, with a lot of text or fine type. Uncoated papers vary from semi-smooth to very aggressive with pre-applied texture from the paper mill. Uncoated textured papers are known by common names such as Felt, Linen, and Eggshell. Non-textured examples include Estate #8, Classic Crest Solar White, and Royal White.


Unique papers have special finishes and are made from non-traditional materials like wood veneers, velvet cloth and fabric. Unique papers are a great way to make your label pop and engage customers with a distinctive look. For example, Cherry and Birch Wood are made from exceptionally thin slices of real trees and therefore every inch is different – so no two labels look exactly alike. Furthermore, if you are looking for a shimmery stock, look no further than Sparkling Asti, Frozen Orion Diamond, or White Pearl – all with iridescent, reflective properties.

Coated and Glossy

Coated and glossy papers have a smooth, non-textured finish. Glossy papers are best suited for designs with colorful images or artistic scenes. Compare to printing home photos – do the images look better on matte copy paper or thick glossy photo paper? A similar logic applies to label designs. Coated and glossy papers are also great for products like olive oil or cosmetics because the label can repel liquids better than uncoated stocks. Examples of glossy papers include Premium High Gloss, Cast Gloss, and Semi-Gloss. Examples of coated matte papers include 60# Matte and Matte Litho.


Film stocks are smooth, shiny, and hold up well to moisture. Films come in clear, white and metallized and are aptly named Clear BOPP, White BOPP, and Metallized BOPP. There is also a FasClear option for optimal clarity. Clear film can be used in a variety of innovative ways such as letting the contents of the bottle show through the design, creating a screen-printed look, or having floating graphics.

For more information, check out these paper supplier’s websites or contact our team:

Avery Dennison

Wausau Coated Products

UPM Raflatac

CMYK and Solid Inks Explained
28 November, 2018

4 Color Process

Four color process printing – also referred to as CMYK – combines cyan, magenta, yellow, and black colored inks to make nearly every visible color. Even solid Pantone colors can be replicated using CMYK builds. Adjustments to color tones and hues for four color process printing are done digitally using color curves to match customer specifications. 

Four color process ink application can be used for lithographic, flexographic, and digital printing. When printing via lithographic or flexographic technologies, individual transfer plates are used to distribute different amounts of cyan, magenta, yellow or black to the paper; thereby creating the desired colors. In contrast, plates are not used in digital printing. Instead, CMYK is applied directly from the print roller to the paper – resulting in perfect ink registration.

In terms of design, four color process is best used for vivid, detailed illustrations because there is virtually no limit to the number of colors that can be created. Skilled printers are adept at keeping color consistent throughout long runs, even with each color being created via a precise blend of CMYK. 


Solid Colors

When printing with solid colors, or “spot colors”, ink is mixed offline to match desired hues. This involves the teamwork of a pre-press technician and the ink department. Think of the process like going to a home improvement store, selecting a specific color swatch, and having the ink specialist mix paint to match the chosen color. 

Solid color ink application is used in lithographic and flexographic printing. Ink is applied via plates that distribute ink to precise areas called-out in the art files. Except in rare cases, digital printing only uses CMYK, so solid spot colors are not applicable to that printing technology.  

The benefits of spot colors are consistent hues and colorfastness throughout the print run, as well as the capability for higher ink density. Solid colors are also great for labels with fine type.

Fortunately, you don’t have to make the decision to print your labels using four color process or solid colors alone. Review your artwork with your printer to figure out the best option for your design. Have a label project you want to discuss? Contact one of our team members here.  

Print Sanity Blog: Providing Answers and Inspiration
12 November, 2018

Multi-Color Paint

Wish you had a resource for your label and printing questions? The Print Sanity blog is designed with brand owners in mind to make label projects more effective, enjoyable, and hassle free. From printing technologies to decorative capabilities, shrink sleeves to pressure sensitive labels, our blog articles are created in response to customer’s frequently asked questions and concerns.

So, if you are looking for answers or inspiration start reading.

Top Articles:





Have a label topic you’d like to read more about? Send questions and suggestions to

Results are in from the 2018 TLMI Awards Competition!
01 November, 2018

Sidewinder Spirits Co.

Multi-Color Napa won 5 first place and 4 second place awards, plus Best in Show at the 41st Annual TLMI Awards Competition. The TLMI Annual Awards Competition recognizes the best package printing in offset, letterpress, flexography, multi-process and digital printing.  With entry submissions up 25% from the previous year, taking home ten awards was a big accomplishment for the MCC Napa team.

TLMI President Dan Muenzer commented, “…I want to also congratulate Multi-Color Corporation for receiving this year’s prestigious Best in Show honor. It’s a competitive playing field and winning Best in Show is one of the most significant achievements a company can be awarded in our industry.”

A big thank you to the brands and companies we partner with to create world’s best label solutions.

Best in Show        Sidewinder Spirits - Offset - Wine & Spirits - Line & Screen Tone - Prime

First Place            Sidewinder Spirits - Offset - Wine & Spirits - Line & Screen Tone - Prime

First Place            Chandon 45th Anniversary- Offset - Wine & Spirits - Line - Prime

First Place            Freakshow Zinfandel -Flexography - Wine & Spirits - Color Process - Prime

First Place            Ferrari Carano Chardonnay -Flexography - Wine & Spirits - Line - Prime

First Place            Borne of Fire -Offset - Wine & Spirits - Color Process - Prime

Second Place       Bella Union -Offset - Wine & Spirits - Color Process - Prime

Second Place       Federalist Zinfandel- Offset - Wine & Spirits - Line & Screen Tone - Prime

Second Place       Big 5 Coconut Rum -Flexography - Wine & Spirits - Line & Screen Tone - Prime

Second Place       Dovecote Estate -Digital - Toner - Wine & Spirits - Color Process – Prime

To view examples of our printed work, check out our website and label portfolios.

Don’t miss the 2018 packagePRINTING Excellence award winners!
03 October, 2018


The annual packagePRINTING Excellence Awards highlights the most innovative and creative work from all types of packaging – folding cartons, flexible, and labels. Winners from each category are selected by experienced industry judges that identify which submissions stand out from the rest.

Multi-Color Napa earned multiple awards at the 2018 packagePRINTING Excellence competition, including:

  • First       Big 5 Coconut Rum - Wine and Beer Labels: Flexo (Line and Screen)          
  • First       Freakshow Zinfandel - Wine and Beer Labels: Flexo (Process)      
  • Third      Cosentino Cigar - Wine and Beer Labels: Offset (Line and Text)    
  • First       Dirt Diva - Wine and Beer Labels: Offset (Process)            
  • First       Bella Union - Wine and Beer Labels: Offset (Line and Screen)       
  • Second Sidewinder Spirits Co. - Wine and Beer Labels: Offset (Line and Screen)  
  • Third      Borne of Fire - Wine and Beer Labels: Offset (Line and Screen)    
  • First       Wandin Reserve Chardonnay - Wine and Beer Labels: Digital (Process)  
  • First       Octopoda- Wine and Beer Labels: Digital (Line and Text)              
  • First       Dreaming TreeSustainability Category: Labels

A big thank you to our team that continues to keep quality and innovation a priority, while maintaining sustainable practices company wide. Also, a special shout out to MCC Canada for a first-place award and MCC Adelaide for taking home ten packagePRINTING Excellence awards. Well done!

To learn more about incorporating innovative techniques into your label, read our blog or check out the embellishments page on our website. We are always excited to help clients with their label projects and create future award winners.

Increase Customer Engagement with Your Brand
19 September, 2018

Specialty Inks

If you are looking for a way to engage customers with your brand, consider using specialty inks that bring your label to life. Want your label to turn a different color when it’s hot or cold or shift color when sunlight hits it? All that and more is possible with thermochromic, photochromic, black light activated, and glow in the dark inks.      

Thermochromic Ink

Thermochromic Ink - Clear

Thermochromic Ink - Purple

Thermochromic ink changes color when exposed to different temperatures. It is used by brands as a visual cue to let customers know when a product is hot or cold. For example, the Hertelendy Chardonnay pictured has a crest that turns purple when the wine is chilled and ready to drink, and it's colorless when the wine is not cold. The temperature at which the thermochromic ink changes can be customized to give customers a visual cue of when their wine or beer is at the perfect degree. Colors for thermochromic ink range from colorless to red, blue, orange, pink, and more.

Photochromic Ink

Photochromic ink changes color when exposed to sunlight. The ink can be applied via flexo, silk screen and offset printing presses. Photochromic ink is great for seasonal promotions during spring and summer that encourage people to grab their favorite wine and picnic outside. Photochromic ink creates a unique experience for customers that can increase sales and brand recognition.

Security/Black Light Ink

Ink activated by black light can serve multiple functions – from fun promotions to security. Promote your brand at bars and nightclubs by creating a design that glows under black light to make an interesting attention-grabbing display. Additionally, you can utilize black light ink as an economical security feature by including hidden designs on your labels that can only by illuminated by black light. Color options include blue, red, and yellow/green and can be applied via flexo, offset, and screen printing.

Glow in the Dark Ink

Glow in the dark ink illuminates after being charged by indoor lighting. The strength of the glow is dependent on how much ink is applied to the label via screen or flexo printing. Whether you are promoting your brand as the perfect addition to a Halloween party or camping trip, glow in the dark ink allows consumers to interact and have fun with your brand. The main color option for glow ink is green, however orange and pink will be available soon!

For questions about available color options or samples, contact our team today or visit our website.

NEW in Digital Printing, HP Indigo Silver ElectroInk!
22 August, 2018

New at MCC and exclusive to HP Indigo digital printing, HP Silver ElectroInk is a mid-brilliance ink ideal for label designs that require subtle metallic elements instead of bright foils. The base color of the silver ink is similar to Pantone 877 and printed via our HP Indigo 6800 press.

This new metallic ink opens an endless palette of metallic colors that can be created by printing another layer of ink over the HP Silver ElectroInk. Whether you are looking for a shimmery pink for a Rosé or a metallic red for a Cabernet, HP Silver ElectroInk complements a variety of designs.

You can preview HP Silver ElectroInk on your design with digitally printed production proofs. Simply send us your art files and select what colors and areas you want to preview with silver ink. We can also provide variations of colors, so you can select the best look for your label before printing the full production run.

For more information, visit our website or contact a team member today.

NEW! Premium Folding Cartons from MCC Napa
08 August, 2018

Folding CartonFolding Carton

Multi-Color Napa now offers premium folding cartons! Our sheet-fed printing platform produces folding cartons that can be embellished with hot-foil stamping, multi-level embossing, and spot varnishes; thereby, providing customers with more decorative options for their folded packaging. Additionally, graphics can be printed on both the outside and inside of the finished cartons allowing more space for brand messaging and product information.

MCC Napa's premium folding cartons are best suited for brand owners looking to elevate and differentiate their brand’s packaging. Brands and products that require small, highly embellished folding containers – such as cosmetics, gourmet food, and cannabis – are a great fit for the decorative capabilities our printing team can offer. View examples here.


  • Foil stamping
  • Emboss and deboss
  • Spot varnishes
  • Self-locking or adhesive closure configurations

To learn more about folding cartons, contact a team member for questions and samples.

MCC Napa Honored with the JD Fullner Recycling Award
23 July, 2018

The County of Napa awarded Multi-Color Napa with the JD Fullner Recycling Leadership Award to honor our waste reduction and recycling efforts. Award recipients included community members that successfully made waste diversion an integral part of their operations.

Through our internal recycle audits, establishment of the Sustainability Committee, dedicated waste sorting, and introduction of composting, we demonstrated a strong commitment to green initiatives.

Check out the photo below to see our recognition from Congressman Mike Thompson, Senator Bill Dodd, and Assembly Member Cecilia Aguiar-Curry.

JD Fullner Recycling Award

Learn more about Multi-Color Napa’s sustainable initiatives on our website.

5 Ways to Optimize Label Value
11 July, 2018


Columbia Crest

Wine labels don’t have to be expensive to be impactful. Use creativity and ingenuity to find ways to get the look you want at the price you need. It’s a shift in mindset from “We can’t afford it” to “How can we make this happen?”

5 tips to keep costs down without sacrificing aesthetics:

1. Think ahead to future vintages. Try to keep foil, embossing and gloss off your vintage and alcohol, or other elements that will change each year. For example, if you have gold foil elements on your label and want your vintage in gold, consider printing it in metallic ink instead. That way you avoid buying emboss and foil dies year after year.

2. Keep embellishments common from one varietal to the next. If your labels are the same size, keep embellishments away from any varietal specific information – like the blend or romance copy – to save on tooling costs. Much like the vintage suggestions above, it will save you money if you only need one emboss and foil die across multiple varietals.

3.Group the same size labels together on one order. This may be difficult – since the alcohol or blends may not be confirmed early enough to order labels in advance – but when possible, grouping labels of the same size and paper together on one order will significantly reduce costs.

4. It’s better to over-order than under-order labels. While it is good to be environmentally conscious and order as precisely as possible, it is troubling when a customer tells us they didn’t order enough labels and need to run a few hundred more. Going back to press with a small label run can be extremelycostly and requires more set up material to be used. While we can’t foresee every situation that arises, it doesn’t hurt to have extra labels on hand. Extras can always be used for marketing, case labels, or applied to gift bags in your tasting room.

5. Involve your printer in the design process as early as possible. The print industry is constantly looking for ways to improve processes and develop innovations for customers, but it’s hard to keep up with all of them. It’s possible there is an innovation you have not heard about yet that would be perfect for your design. Therefore, involve your printer in the design process to provide you and your designer insights on the best way to print your label and achieve the look you want.

To learn more helpful tips and label industry tricks, visit our Print Sanity Blog.

Label Wraps for Canned Wine: Pros and Cons
25 June, 2018

If you want to can wine but don’t want to invest in printed cans or shrink sleeves, consider pressure sensitive label (PSL) wraps as an option. Though not as common as shrink sleeves or printed cans, PSLs are an effective method for labeling canned wine with wrap around graphics.

Blanc Can


Stock Selection

Choose from our entire selection of textured papers, metallic substrates, and films. Since cans are often chilled or submerged in ice, we recommend selecting a wet strength stock that will keep your label intact when exposed to damp environments.  For example, a water barrier paper like Killer White Water-Tight™24 maintains the structure and appearance of a label even after 24 hours in an ice-bucket.


Emboss, foil stamping, spot gloss, and different varnishes can all be applied to PSLs for cans. This is especially beneficial for small quantity orders that would cost significantly more if similar decorative elements were added to shrink sleeves.


It may be easier to go with a labeling option you are familiar with instead of learning a new technology. Shrink sleeve technology has different design precautions, printing techniques, finishing specifications, and application requirements. Therefore, PSLs for cans would be a good choice for clients that do not want to invest the time to learn about shrink sleeves.



Rouge Can

Design Surface Area

While PSLs for cans provide wrap around graphics, there is a gap between the lip of the can and the top of the label that shows the aluminum. Shrink sleeves cover the entire can for a more fluid look by providing a top-to-bottom, 360° canvas for designs. Depending on the look you are trying to achieve for your canned wine, shrink sleeves may be a better option for brand messaging and POS content.

­Scuff Resistance

PSL wraps for cans are coated with a protective varnish to reduce scuffing. However, shrink sleeves have better scuff protection than PSLs because ink is reverse printed underneath the film. As a result, ink does not come in direct contact with as many external factors from canning line to shelf.

Price as Quantities Increase

As quantities increase, shrink sleeves are usually more cost effective than PSLs. Application speeds are also faster for shrink sleeves and can be combined with the filling and capping process of canning for added efficiencies and potential savings.


PSL wraps are a great option for small producers getting into canned wine or for customers that are not interested in learning about shrink sleeve technology. Though, shrink sleeves may be a better long-term strategy if you plan on expanding more product lines into the canned wine market.

For more information, visit our website

Results are in for the 2018 Premier Print Awards!
13 June, 2018

Borne of FireMulti-Color Napa earned top honors at the Printing Industries of America 2018 Premier Print Awards competition! The Premier Print Awards competition recognizes printed submissions from around the world and identifies the best quality pieces across various print categories. Printed pieces that display excellence are distinguished by Awards of Recognition, Certificates of Merit, and Benny Statues – the most elite award.  

These awards mean a lot to our team because they validate our dedication to quality and innovation. We enjoy working with customers to create world class labels and look forward to producing more award winners.

Awards and categories below:

Benny Statues

  • Freakshow Zinfandel – Flexographic Printing
  • Ada Lovelave Gin – Label and Wraps, Rolled Products/Pressure Sensitive

Awards of Recognition

  • Stained Glass Panels – Specialty Inks or Coatings, Fragrances, or “Invisible” Printing Inks
  • Borne of Fire – Label and Wraps, Rolled Products/Pressure Sensitive
  • Sidewinder Spirits Company – Label and Wraps, Rolled Products/Pressure Sensitive
  • Rodney Strong Sonoma Vineyard – Label and Wraps, Rolled Products/Pressure Sensitive
  • Bella Union – Label and Wraps, Rolled Products/Pressure Sensitive

Certificates of Merit

  • Stained Glass Panels – Miscellaneous Specialties
  • Chesapeake Bay Candle – Product Catalogs
  • Outcast The Mindset – Digital Enhancement Printing
  • Red Handed Friends Blend – Labels and Wraps, Cut and Stack, Sheetfed
  • Provenance Single Vineyard – Label and Wraps, Rolled Products/Pressure Sensitive
  • Flying Lady – Label and Wraps, Rolled Products/Pressure Sensitive
  • Dirt Diva – Stochastic Printing
  • Altar – Stochastic Printing
  • Countless Walewska Vodka – Flexographic Printing

Thank you to our customers, printing team, and account representatives that helped make these awards possible!

View our label portfolios here.

Canned Wine: Shrink Sleeves vs. Printed Cans
30 May, 2018

EufloriaAs people go outside to enjoy summer activities, the demand rises for portable, outdoor friendly wine containers. Wine in a can has become popular among consumers and continues to take up more shelf space in stores, with both large and small brands adding canned wine to their product lines. Customers interested in 360° graphics on canned wine have two labeling options: printed cans or shrink sleeves.

Printed cans have a high minimum order requirement, longer lead times, and can be more expensive for small to mid-size producers who don’t need a large quantity of cans. Therefore, it is not always the best choice for brands that are just getting into shrink sleeves, want more flexibility with their design, and faster print-to-market solutions.

Design Flexibility and Color

Shrink sleeves allow brands to trial different designs in the marketplace more easily, since the order requirement is smaller and the lead time is faster. Customers also gain flexibility by being able to change or upgrade designs when they want – instead of waiting to run through a large inventory of printed cans. Furthermore, colors are more vibrant and opaque when printed on a shrink sleeve. Ink that is printed directly on cans appears muted and hazy due to the gray metallic of the can showing through the ink. Shrink sleeves ensure your graphics pop and helps your brand stand out on the shelf.

Savings for Small to Mid-Size Producers

Another benefit of shrink sleeves is the savings for small to mid-size producers. Shrink sleeves are an affordable option for customers who do not want to invest in a large quantity of printed cans. The minimum order quantity for printed cans typically starts at 100,000 cans, or twelve pallets. While the cost per can is higher for shrink sleeves, small to mid-size producers end up spending much more for printed cans that go unused and/or can’t be used the following year due to information changes or new government label requirements.


Lead times for printed cans can be up to six months, which is a big obstacle to get products to market quickly. Customers who buy printed cans must get in line and wait much longer than shrink sleeves orders that can be completed in four to six weeks.

Want to learn more or receive samples? Contact our shrink sleeve expert Perla Soto at

Renewable Energy Milestone
01 May, 2018

MCE Clean EnergyAs a California Green Certified label printer, we understand the importance of renewable energy and responsible waste disposal. Through Marin Clean Energy, Multi-Color Napa is guaranteed that at least 50% of energy supplied to our facility is from renewable sources.

Did you know, 55% of Multi-Color Napa’s energy comes from renewable resources?

  • Wind = 34%
  • Solar = 9%
  • Hydroelectric = 7%
  • Biomass = 5%

We continue to look for opportunities to increase our involvement in sustainable efforts and encourage other companies to participate!

Label questions? Contact us or visit our website!

Resin Seals: A Premium Solution for your Packaging
18 April, 2018

If you want to create a premium design for your brand, or add a unique element to your packaging, then consider resin seals as a solution. Resin seals provide a high-impact look that is eye-catching to consumers and enhances shelf appeal.

Spirit of St. Supery Resin SealResins replicate the look of a wax or glass mold and can be printed on metallic, white, or clear substrates. Designs vary from simple to bold and can incorporate various colors and metallic elements. Resin seals can also be cut into unique shapes and sizes – perfect for tailoring the design to meet your brand needs.

Since resin seals mimic the look of glass molds, they can be a cost-effective option compared to purchasing special glass bottles. Further, resin seals have lower minimum order requirements and lower initial investment costs than glass molds.

Resin seals can be applied to labels, glass bottles, boxes, tissues, and more! Additionally, resins are self-adhesive, attached to a liner for easy application, and can be delivered on rolls or sheets.

To learn more about resin seals, contact us today or visit our website.

The No Surprise Approach to Label Designs
04 April, 2018

As brands evolve and the marketplace changes, wineries are tasked with developing new designs and rebranding. Creating a new look may seem like a challenge, but incorporating label proofing during design development can make the process easier. Label proofing allows you to view your graphics beforeyou commit to the full production run – allowing you to take the surprise and stress out of designing. Multi-Color offers multiple options for trial printing your graphics, including: a printed production proof, Stella directional proof, and full run proof.

Outcast The DrifterPrinted Production Proof

A printed production proof is created using a HP Indigo Digital printing press. Your label design is printed on the actual stock you’ve selected for your order, so you can see what the colors will look like on that paper. Production proofs are 12” x 17”, enabling you to include multiple items and show variations of color on the same press proof. After production proofs are printed, they are varnished and mailed to the requested recipients. This is an especially useful tool if you have a team of people in different locations working on the same project.

Note: production proofs do not show embellishments (i.e. foil, emboss, high build, etc.).


Stella (directional label proofing) is a great tool if you are trialing different embellishment options to enhance the look of your label. Stella proofs can be printed on a wide variety of label materials, including paper, film and wood substrates. The high-quality proofs can incorporate decorative foils, embossing and debossing, as well as simulated textures. Additionally, no tooling or dies have to be purchased to create the embellished elements. Therefore, you don’t have to invest in tools before deciding on the best design for your brand.

Full Run Proof

If the first two options don’t set your mind at ease, we can print a full run proof of your label on press using the actual tools that will be used for the final production run. A full run proof would show all embellishments and match your finishing specs (so you can test on a bottling line, if desired). A full run proof is a good fit for high-volume, high-profile labels where all guesswork needs to be eliminated.

Note: This option requires you to purchase the tooling needed to create embellishments. If you are still deciding what you want foiled or embossed, then a Stella directional proof would be ideal instead of a full run proof.

To learn more about label proofing, costs, and timelines, contact a representative today or visit our website!

How to Make Personalized Packaging Work for Your Brand
06 March, 2018


Personalized packaging comes in many forms: serial numbering, limited edition graphics, variable images, marketing codes, brand security coding, and more. These features are created using variable data printing. Variable data printing is made possible by Digital print technology, since digital presses view each art file individually and as a unique graphic.

Virtually any part of your label design can be enhanced with variable data. For example, some brand owners use variable images for the same varietal to create eye-catching point-of-sale displays (i.e. four different front label graphics for the same Cabernet Sauvignon). Using different images on the front label allows consumers to select the image that best suits their personality and urges them to collect all the different bottles in a series.

The most common use of variable data printing is including the bottle number of the total quantity produced, for example “Bottle 127 of 1,426”. This application creates exclusivity and increases brand value to consumers. No matter how you use it, variable data printing is a great option for personalizing or regionalizing your products.

To discuss more ways to incorporate variable data printing into your design, contact an account manager today or visit our website

Sustainability Milestone Achieved
21 February, 2018

Multi-Color Napa is now certified as a Bay Area Green Business!

The certification, made possible by a company wide effort to reduce, reuse, and recycle, involved implementing green initiatives throughout the facility, both in production and office spaces. In addition to meeting environmental compliance requirements, we continue to prevent pollution and conserve resources to maintain our qualification as a Bay Area Green Business.Green Business

Did you know?

  • Since July of 2017, we have diverted 10,000 pounds of compost from the landfill.
  • Our Napa facility has been FSC® certified by the Rainforest Alliance since the spring of 2010. This certification supports our increasing product line of FSC® certified label papers.
  • MCC participates in the Adopt-a-Highway program by keeping a section of Highway 12 clean.
  • Our recycling channels go beyond the collection of paper, glass, and metal.  We have designated recycling areas for light-bulbs, e-waste, battery disposal, toner/ink cartridges, steel, and compost.

Stella Label Prototyping, a Multi-Color Exclusive Technology
07 February, 2018

Discover what’s new in label prototyping!Multi-Color is proud to present Stella, an imaging technology that creates fully built-up and die-cut labels – no plate or die purchases required.

Direction Label Proofing (Stella) allows you to preview your design before the actual print run. Stella proofs can be printed on a wide variety of label materials, including paper, film and wood substrates. The high-quality proofs can incorporate decorative foils, embossing and debossing, as well as simulated textures.

Stella is a useful tool for customers who are trialing different designs and want to see how various embellishments enhance the look of their label. Directional proofing is also a great help when re-branding or pitching a new design concept to a team of people. Having a physical rendition in hand helps you make the best choice for the look of your label.

Again, no tooling or dies have to be purchased! To start your project, all you need are art files, a stock specification, color call outs, and embellishment details. Contact us today to learn more!

Check out Multi-Color’s label innovations at Unified, booth 515!
10 January, 2018

Meet the Multi-Color team at the Unified Wine and Grape Symposium in Sacramento, CA. We will be at Booth 515 from January 24rd – 25th!

Featuring the latest in label innovations…


 Stella – MCC’s Label Prototyping Technology

 Discover what’s new in label prototyping. Multi-Color is proud to present Stella, an imaging technology that   creates fully built-up and die-cut labels with foil and embossing embellishments on widely used wine label   materials before the full print run. Plus, no plates or dies are required. 


 Shrink Sleeves

 Considering a shrink sleeve project for your brand? Multi-Color’s team of shrink sleeves experts will help you   launch your project. Shrink sleeves are used to decorate cans and bottles of various shapes and sizes. Take   advantage of the 360 degree space to communicate your brand’s value to your customers. Design possibilities   are limitless and can be finished with gloss or matte varnishes.


Resin Labels

Are you looking for a way to create a premium look for your packaging? Resin labels enhance the look of your brand and invite tactile engagement from consumers. You can also utilize clear resin labels to create the look of custom glass molds, providing you differentiation, cost efficiency and flexibility with your design.

 Resin Labels

Deckled-edge Pressure Sensitive Labels

Enhance interest and intrigue in your label by adding a deckled-edge to your label design. A deckled-edge creates a torn look that is offered exclusively at Multi-Color. This finishing option is available on most pressure sensitive paper stocks. Ask a MCC team member for more information at Unified!


Killer White Water Tight 24

Ice and condensation don’t stand a chance against the World’s Best 24 hour ice-bucket label solution. Keep your Rose, Sauvignon Blanc and Chardonnay labels intact with KILLER WHITE Water-Tight 24.This exclusive MCC label material delivers the most comprehensive solution to the problem of bubbling and graying that occurs when ordinary wine label papers are immersed in ice buckets.


We look forward to seeing you at Unified!

Emboss Do’s and Don’ts: Make your label pop, not peel.
13 December, 2017

Coolhurst Single Vineyard English Sparkling Wine Label

Trying to find a happy medium between too much and not enough with your label design? We are here to help! Learn about our Emboss Do’s and Don’ts below.

Emboss Do’s

Embossing elements on your design adds dimension and texture to an otherwise flat label – and in a world of swiping and typing on slick surfaces, it’s refreshing to actually feel what’s in your hand. Therefore…

-   Emboss common features on your label that won’t change every year, like the brand and logo,  so you can use the same emboss dies for multiple SKUs (aka, save money).

-   Want a unique texture on your label? Use an emboss plate to add texture to a flat stock instead of purchasing a standard textured paper.

-   Combine embossed and debossed designs to add dimension to your label and make it visually intriguing.

-   Consider complimenting a blind emboss with printed ink, or emboss with a drop shadow. Talk to your designer and label printer to find out how ink and embellishments can work together to create an outstanding visual.

Sculptured Embossing

Emboss Don’ts

-   Avoid embossing vintages or alcohol percentages, unless you are willing to purchase new tooling for every production run.

-   Don’t add a textured emboss to an already textured stock. Textured stocks have variation, so adding more would result in the different textures fighting one another to stand out.

-   Too much embossing on a label can cause application issues. The more raised emboss a label has, the less contact it has with the actual bottle. As a result, the label could lift or peel. If your design includes emboss that goes to the edge of the label, ask your printer to feather the edges of the die to avoid application issues.

-   Beware of adding too many emboss and deboss elements on the same die. Combined emboss/deboss plates do not allow as much control over the depth of the deboss or height of the emboss. You may need to order two dies – one for the deboss and one for the emboss – to create the optimal visual effect.

With these Do’s and Don’ts in mind, you are on your way to creating a world class label! Want more helpful tips? Visit our website and stay tuned for more posts!

Meet the Label Experts from Multi-Color at the WIN Expo - Booth #127
15 November, 2017

Accolade Wines Barossa Ink Shiraz Wine Label

Looking for an innovative label solution or value-engineering for your brand? Visit booth #127 and meet the label experts who can show you how! 

See you at the WIN Expo Thursday, November 30th!

Top 5 Mistakes to Avoid When Designing a Shrink Sleeve
04 October, 2017

Shrink Sleeve DesignShrink sleeves have been around for a while, but many designers have not had experience working within shrink sleeve templates and die lines. Based off our experience and customer feedback, below are the top 5 mistakes to avoid when designing a shrink sleeve.

Beware of High Shrink Areas

Before you start designing, consider the shape of the container you are using and what areas will shrink the most. For example, if you are covering a wine bottle with a shrink sleeve, the film will shrink more around the neck of the bottle than the base. That is because the shrink sleeve starts at one width and then shrinks down to hug the curves of the bottle, thus the material has to shrink more to reach the neck than the wider part of the bottle. Therefore, you want to avoid putting text or a busy graphic design around the neck of the bottle because it is a high shrink area and may result in the design looking smooshed or distorted.

Avoid Copy on the Fold Lines and Seam

The folds of the shrink sleeve are indicated by the dotted lines on the template below. Since the sleeves are folded prior to application, sometimes the fold lines can be slightly visible after they are applied. As a precaution, we recommend avoiding text on the fold lines. Additionally, you want to avoid text or graphics on the seamed area because that is where the material overlaps and adhesive is applied. As a helpful tool, we provide customers with a container specific template, like the one below, to make sure the graphics will look great once printed.

Multi-Color Shrink Die Line

Remember, Shrink Sleeves Shrink!

When you are determining the size of elements on your shrink sleeve – like the brand name or logo – don’t forget that shrink film shrinks! Once you place your artwork into the shrink template, designs and text may need to be slightly larger to accommodate the shrink percentage. That way, your end graphics are the desired size after the film shrinks around the container.

Make the Most of the Design Space

Step outside the confines of a standard label and get creative with your shrink sleeves! Utilize the 360 degree canvas by developing graphics that wrap around the entire container. Designs that are continuous and fluid will make consumers want to pick up your product to see the rest of the art work. Also, if you are designing a shrink sleeve for a can, use the metallic of the can to replicate the look of foil by leaving some areas of the shrink sleeve transparent or less opaque.

Don’t Forget the Co-packer

If you are using a co-packer, send them your design to ensure there will be no special eye-marks needed for their equipment to accurately apply the shrink sleeves. Having the co-packer check the art work prior to printing is a great way to catch potential issues before the sleeves are printed.

Keeping these 5 things in mind will help you create a great shrink sleeve design for your brand, while avoiding common mistakes. For more information visit, or contact one of our shrink sleeve experts today!

The “E” in embellishments doesn’t have to mean expensive…
06 September, 2017

Field Recordings

If you have ever asked yourself, “How can I add a little pop to my label without breaking the bank?”, then you should read on…

The easiest way to enhance the look of your labels is to add embellishments. However, when your printer starts talking about foil dies and emboss dies, it is easy to get overwhelmed and concerned about price.

So, let’s keep it simple.


Foil is a great option to add bright elements to your label that demand attention. However, instead of foiling everything on the label, avoid foiling vintages and varietals. By foiling common elements on all of your labels (i.e. the brand name, logo, crest, etc.) you can use the same foil die for every label, and you won’t have to buy new tooling every year.


In a world of swiping and typing on smooth surfaces, embossing adds a tangible feel to your labels. Remember, only emboss common elements and skip the details like vintages that change every year, to avoid reoccurring tool charges.  

Spot Gloss

Adding gloss elements to your label is one of the most cost-effective decorative options. The gloss sheen against a matte background is an easy way to add contrast and depth to your label. Plus, it can be added over embossed areas for extra impact.

Textured Stock

Want texture on your label but don’t want to pay for a texture die? Select a stock that already has a texture! Choosing textured stocks like Felt, Linen, and Tweed allows you to save money, without sacrificing the look you want.

There are many other embellishment options to choose from, but keeping the tips above in mind can help you enhance the look of your label without “breaking the bank”. 

Standout with 3D Resin Seals!
23 August, 2017


Resin SealMake an impact on the shelf by adding a 3D resin seal to your packaging. The enhanced visual of resin seals will grab attention to your brand, allowing you to standout from competitors.

Design options are endless for resin seals. Resins easily allow you to replicate the look of wax or a glass mold. It can be printed on metallic, white, or clear substrates, and can be cut into unique shapes and various sizes. Resin seals are printed using a wide array of colors and can incorporate metallic features. As a result, you are able to create something original and eye-catching for your brand.

Compared to glass molds, resin seals provide you with lower start-up costs and lower minimum order requirements. Production time is also faster than glass molds, so you can get your bottles to market faster. Plus, with greater design options and water resistant properties – resin seals are a perfect fit for your brand.

Resin seals can be delivered on rolls or sheets, depending on your requirements. They are self-adhesive and affixed to a liner for easy application. Also, they can be applied to labels, glass bottles, boxes, and tissues.

Whether you need a hundred or a million, we can help you create the best option to fit your needs. Contact us today or visit us at

6 Ways to Stand Out on the Shelf
08 August, 2017

Dutcher CribbageLooking for a way to engage customers and stand out on the shelf? At Multi-Color, we offer clients a variety of unique stocks to enhance their brand image and capture attention – some of the substrates are made of materials so unusual, you may have to see to believe. 

Veneer Wood Grain

This real wood veneer label material has a smooth surface, with enough texture to demonstrate it is real. The wood grain stock comes in Cheery Wood and Birch. The stock can be foiled and printed on, but it cannot be embossed or debossed.

Alpha Cowhide

This luxury brand stock replicates the look of leather. It is soft to the touch, with a gloss finish and contains no solvents or heavy metals, making it both sophisticated and sustainable.


Velvet stock offers a chic, elevated feel to any design. This stock comes in red, purple, and brown. It can be foiled and embossed for added shelf appeal.

Black Vellum

Black Vellum is a great option for brands whose designs have a black background. Printing black ink on a white stock can lead to scuffing issues, or a white edge around the label. Thereby, diminishing the look of a sleek onyx design. Using Black Vellum is a way to avoid these problems altogether, since the stock itself is black.


Looking for a unique textured stock to set your brand apart? Tweed paper is made of pure cellulose and is embossed off-machine in a textile design. It can be foiled, embossed, debossed, and spot glossed.

Royal White

Enhance your shelf appeal with this bright white, seventy pound stock. With added wet strength, this paper increases resistance to tearing and wrinkling when the label is exposed to moisture.

Learn more about our innovative label solutions at or contact us today,

The New Label Standard for Ice Bucket Performance
12 July, 2017

Killer WhiteThe summer months are here! The heat makes you feel like you are melting, so you (or your customers) grab for that chilled bottle of wine from the ice bucket, only to notice that the label looks like it’s melting too!

For many brands, ice-buckets and labels do not mix well together. Ice bucket exposure may cause your label to turn gray and wrinkle, or worse – fall off. You have to keep your wine cold, but by doing so puts your brand image at risk. So, what are you going to do?

The answer is Killer White Water-Tight™24 – a Multi-Color exclusive stock that is setting a new standard for ice bucket performance.

Killer White Water-Tight™24 will remain white, vibrant, and on the bottle, even after 24 hours in an ice bucket. This is achieved by combining a premium white label paper, a water-tight barrier, and an aggressive white adhesive. Together, these features prevent graying and bubbling.

Whether you are at an event or enjoying wine in your back yard with friends, keep your brand image strong and choose Killer White Water-Tight™24. 

Get more out of your graphics with Shrink Sleeves!
29 June, 2017

Tiamo Shrink SleevesShrink sleeves offer a 360 degree, top to bottom canvas for you to display your graphics and point-of-sale content to customers. Shrink sleeve technology involves printing designs on a film and then shrinking it to fit a variety of containers –including glass, plastic, and metal. Ink is printed under the exposed film so bold, high-impact designs are protected from scuffing – ensuring your designs look great from production to consumer.

Shrink sleeves are also a cost effective option for producers who do not want to invest in high quantities of pre-printed cans. Maintain flexibility by printing various designs and prototyping your project with Multi-Color shrink sleeve technology. 

To learn more, visit our website at, or contact our shrink sleeve expert Perla Soto at

Shrink Sleeve Projects Made Simple

24-Hour Ice Bucket Labels at Multi-Color's UW&G Symposium Booth 517!!!
10 January, 2017

The world's best ice bucket label solution just got better! Introducing KILLER WHITE Water-Tight 24, the only wine label paper that looks great in an ice bucket for up to 24 hours.

Exclusively offered by MCC, KILLER WHITE Water-Tight 24 delivers the most comprehensive solution to the problem of bubbling and graying that occurs when ordinary wine label papers are immersed in ice buckets.

Even at 24 hours in an ice bucket, KILLER WHITE Water-Tight 24 remains white, the printing remains clear and vibrant and it remains on the bottle!

Visit our Unified Wine & Grape Symposium booth #517 or contact us at 707-603-2500 for samples and more information on how your wine label can benefit by being printed on KILLER WHITE Water-Tight 24!

MCC Wine & Spirits Earns Top Honors at Annual TLMI Label Awards
01 November, 2016

Multi-Color Corporation Wine & Spirits Division(MCC) earned top honors at the Tag and Label Manufacturers Institute(TLMI) Annual Label Awards, winning four of the seven major categories.

Leading the way at the October 18th event was the 2016 Best of Show award for theGirl & Dragon Malbec label, which was also recognized as the 2016 Best of Class: Flexo Wine & Spirits.

The Precision Red Wine label, earned the 2016 Best of Class: Digital, while the Hertelendy label earned 2016 Best of Class: Offset Wine & Spirits.

The annual TLMI Label Awards showcases printing excellence from around the world. The competition aims to recognize innovative printing and technical achievement.  This year’s winners were selected from a field of over 225 entries.

To see how MCC Wine & Spirits can apply award winning execution and innovation to your label, visit the MCC booth at this year’s North Coast Wine Industry EXPO on December 1. 

To view other great MCC labels, visit the Multi-Color BrandNews tab on its WIN Company Profile page. BrandNews features outstanding and cutting-edge label designs from around the world.


Contact MCC at 707-603-2500 or before your start your next label project.

Girl & Dragon                              Precision                                                             Hertelendy




Multi-Color Wine & Spirits Wins the 2016 PPA Benny Award & VMA Grand Award for Label Printing Excellence!
26 July, 2016

Multi-Color Wine & Spirits was awarded the Benny Award for its reproduction of professional golf pro Cristie Kerr's wine label, Kerr Cellars at the 67th Annual Premier Print Award Competition. The elegant design created by Madeleine Corson Design of San Francisco utilizes a heavy, textured paper and metallic foils to accentuate the uniqueness of the brand image. The label was selected from a field of 3,000 world-wide entries in the June 2016 judging of the Premier Print Awards.

The Premier Print Awards, the world's most prestigious international print competition, recognizes the highest quality printed pieces from around the globe. The competition's highest honor is the Benny Award. The Benny is universally recognized as the symbol for excellence in the printing industry.


Earlier this Spring, Multi-Color Wine & Spirits earned the Grand Award for its reproduction of the Magna Porcum label in addition to 10 Gold, 6 Silver and 1 Bronze awards for a host of other labels at this year's Visual Media Alliance printing competition.

With these significant victories, Multi-Color continues its tradition as the most awarded label printer in the world.  Contact Multi-Color Wine & Spirits to see how we can bring award winning craftsmanship to your label! 707-603-2500

Collotype Labels is now Multi-Color Corporation Wine and Spirits
01 July, 2016

For over 100 years Collotype Labels has been known as The World's Best Premium Label Solutions Provider to the Wine and Spirits markets.

This Spring, we at Collotype Labels transitioned our name and logo to our parent company name, Multi-Color Corporation, which celebrates its 100th year of operation this year!

By taking on our corporate name, we provide our customers and employees clarity and focus as one global company, while still providing excellent local market expertise to the Wine and Spirits markets that we service today.

We remain passionately determined and focused on serving you, our customer with The World's Best Premium Label Solutions.  As we look to the future we know from our past that Multi-Color will be celebrating its next 100 years having pushed the innovation boundaries to serve our customers in the best ways possible!

For a peak at some of our most recent innovations, please check out our WIN profile page or our web site,

Visit Collotype at WiVi -Booth #92
01 March, 2016

We're excitred to again be exhibiting at WiVi Central Coast and would love the opportunity to show you some of our latest innovations!


Come Visit Collotype at WIN Expo - Booth #127
24 November, 2015

We're excited to again be exhibiting at WIN Expo and would love the opportunity to show you some of our latest innovations!

See you there-

Collotype Wins Big at TLMI Awards
29 October, 2015

Collotype Labels won numerous awards as part of TLMI's (Tag & Label Manufacturing Institute) 38th Annual Label Awards Competition.  Two stand-outs were the BEST IN CLASS awards for Tres Manos tequila (Digital Wine & Spirits) and Hidden Crush (Offset Wine & Spirits).

Come visit Collotype at WiVI - Booth #3
17 March, 2015

We're excitred to again be exhibiting at WiVi Central Coast and would love the opportunity to show you some of our latest innovations!

Collotype Named Best Label Printer in Industry Survey.
06 March, 2015

For the THIRD year in a row, Collotype has been named BEST LABEL SUPPLIER in Vineyard & Winery Management magazine’s survey.  This honor is based on responses from over 1,000 industry professionals as part of the the magazine's annual survey.


“Customers call out the printer’s “consistent quality,” “beautiful labels,” and the staff’s willingness to go “above and beyond” in the delivery of “great service.” They also appreciate Collotype’s attention to “deadlines and customer communication.”

"We are thrilled to have received this recognition for the third strait year", said David Buse, Collotype's President.  We have a team that works tirelessly to deliver the worlds best premium label solutions and this honor speaks volumes in our success in doing just that."

26 January, 2015

Visit the Collotype booth and learn more about our new facestock- 'Marble'.  It has the durablitly of a film but the look and feel of paper.  You'll love what it can do for your packaing!

Collotype Takes the Top Prize in the 2014 TLMI Competition
16 October, 2014

Collotype Labels won  Best of Show and   Best of Class in the recent TLMI print competition for the Girl & Dragonlabel.   Collotype also received Best of Class- Digital for Freakshow and  Best of Class - Offset -Wine & Spirits for Pacific Rim Riesling.

The competition featured hundreds of entries from around the globe.




03 July, 2014

The Premier Print Award Competition recognizes the highest quality printed pieces in various categories from around the world. Each year, only the most worthy pieces receive Awards of Recognition, Certificates of Merit, and the highest honor—the Benny statue. The Benny has become a universally recognized symbol for excellence in the printing industry and this year, Collotype received a Benny!

“The entire team at Collotype works on every project as if it were an award-winning piece. To actually win a Benny is just the icing on the cake!”  David Buse, President


This year’s winning entry was Farella



21 April, 2014

Please join us May 6-8 at BOOTH #121 at the Craft Beverage Expo held at the San Jose Convention Center.  We would love to show you how we provide the World's Best Premium Label Solutions for craft brewers, vintners and distllers around the globe.

See you there!

Collotype wins "Best Label Supplier"
20 March, 2014

For the second year in a row, Collotype was chosen as Best Label Supplier by Vineyard & Winery Management magazine readers and the industry at large in their recent “Best Wine Industry Suppliers 2014” survey.  

This honor reinforces the fact that the market recognizes our dedication to providing the world's best premium wine label solutions day in and day out!

08 November, 2013

Collotype Labels, the leading global wine and spirits label supplier, wins top awards in a recent competition. 

  • 3 First Place Awards for Jackson Triggs, Farella and Wren Hop (Collotype Digital)
  • Farella and Wrep Hope won BEST in CLASS for their categories


For further information on digital labels:
Dan Welty
Digital Print Manager
Collotype Digital
21684 8th Street East
Sonoma, CA 95476
(707) 603-1653

Vineyard & Winery Management readers name Collotype Labels "BEST LABEL PRINTER"
05 March, 2013

Collotype was chosen as Best Label Supplier by Vineyard & Winery Management magazine readers and the industry at large in their recent “Best Wine Industry Suppliers 2013” survey.

30 July, 2012

FINAT, the worldwide association representing the interests of the self-adhesive labeling industry, announced the winners of its 32nd label awards competition at the award ceremony of its annual congress in Athens, Greece

Best in Show winner
: a real credit to the wine and label industry

The ’Best in Show’ and the ’Marketing/End-Uses Group' awards went to Collotype Labels USA for its Le Pich label.

"This is an outstanding label on many levels," commented Tony White. "We were extremely impressed not only by the technical excellence of the label, but also by its artistic appearance”.

Collotype was also the recipient of other medals for their work, including a Gold for Favia, ensuring their position as worlds most awarded wine label printer.

Technical Quality and Ethereal Looks Seal the Deal at This Year's FINAT Awards
14 June, 2011

More than 360 labels from 50 converters made this year’s FINAT Label Awards the largest ever. The high quality of the entries made the selection of the eventual winners extremely difficult. The winning labels were presented to members of FINAT, the European label association, during its annual congress. The event was held last week in Giardini Naxos, Sicily.

The Best in Show award, as well as the Marketing End Users Group Winner award, went to Collotype Labels USA for its Kenwood Artist Series label. Collotype's entry impressed the judges with its artistic appearance and its technical excellence. “This label was technically excellent with an almost ethereal look replicating the skin tones of the subject with great delicacy,” says Judge Tony White.

FINAT is the world-wide association for manufacturers of self-adhesive labels and related products and services. It was founded in Paris in 1958, and since then has been representing the whole self-adhesive supply chain.

Giardini Naxos, Sicily

The most cost effective sales and promotional tool available!
18 January, 2011

Wine Find™ - The silent salesperson

Collotype’s Wine Find™ is a unique promotional tool that keeps working 24 hours a day! Research shows that over 50% of wine consumption involves a new wine experience. Enjoying new wines is one thing: remembering their details at the next purchase opportunity is another.

Wine Find™ solves that problem with its unique removable reminder panel, turning your label into a silent sales person.


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