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LIBERATION DISTRIBUTION, INC.

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Address

6980 Santa Teresa Blvd., Suite 201
San Jose
CA, 95119
United States
Phone
408-493-3180
Fax
Primary
Cheryl Durzy

Alcoholic beverage distribution for businesses of all shapes and sizes

LibDib's platform makes selling, searching and purchasing easy and convenient for everyone.

Liberation Distribution, Inc. (LibDib) is a distributor of alcoholic beverages enabled through a modern web platform. Restaurants, Bars & Retailers legally and efficiently purchase boutique wines, craft spirits and microbrews from Makers of all sizes. LibDib is changing distribution by leveling the playing field for everyone.

Efficient Delivery

Products are shipped direct from Maker. Fewer touches, less mistakes.

No Minimum Order

Money stays in the bank, not on the shelf. Order what you need, when you need it.

Drink Local

Connect with Makers nearby to offer truly local and craft beverage selections.

Easy

One consolidated invoice. No paper or checks. Maker payments automatically deposited within 30 days.

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Distribution, done differently


Instant Access

Our industry is evolving. Wholesale customers seek local, small batch and family-owned products. LibDib provides a modern web platform to legally and efficiently bring them to market. Three-tier distribution in California and New York is now available to Makers from anywhere in the world. Expansion into other states coming soon.

10 Minute Distribution

  1. Enter your product information
  2. Set your prices in each market
  3. Engage with a network of on-premise and off-premise buyers that purchase your products via our modern web and mobile platform

Total Control

Makers choose products, price, place and quantities.

Quick Payment

LibDib's electronic payment ensures prompt and dependable A/P.

Efficient

Save time and money.

Connect

Sell to buyers at restaurants, bars and retailers.

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Running a Small Business: What I've Learned About Priorities

I’m a small business owner for the first time in my life and I must say, over the past year I’ve learned a lot. I don’t sleep much (I’m working on that) and I assume that many of our LibDib Makers, restaurants, bars and retailers are in the same boat. I’ve spoken to many of you who work long hours, have dumped your life savings into your business, and are working hard every day to make it happen.

Literally every day I get thrown a 100 things and for me, the most important thing I’ve learned is prioritization. Every morning I look at my to-do list and I pick the most important things I need to do that day. Here’s a little insight into what I’ve learned to focus on.

LibDib Priority #1 - Staffing

Given my business, staffing is number one. I need to have enough people to get the job done and I need to hire good people. I spend a lot of time making sure the people we hire are doers. I need people working hard and I need people who are flexible. I may ask someone to do a task that isn’t in their job description and I need them to get it done. Luckily, we have an amazing team who are all committed. I couldn’t do it without them.

I also have an amazing right hand man, Rich Brashears.  He is not only the co-founder and CTO of LibDib, but he really operates as the COO. He sleeps much less than I do, and he works twice as hard. He’s truly the reason LibDib has the best engineering team around. And, he’s definitely a cheerleader for all of us.

LibDib Priority #2 - Revenue

As the head of LibDib I need to make sure that I’m focusing on things that involve revenue. I put aside a large part of my day to make sure that we are focused on things that make money or that bring in an investment. After all, I have a staff to pay and people who rely on me.

LibDib Priority #3 - Is Everything Working?

Every single day I take a look at our systems. Are they working? Is there anything that needs to be improved? I have regular meetings with the team where we report on all processes. As a technology company and a distributor I can tell you, there’s a lot to check. I have a feeling that most of you feel the same way. Making sure things are running smoothly and adjusting things as needed, is super important.

LibDib Priority #4 - Networking

As CEO, my job is to network. In fact, this week I’m attending Women of the Vine Executive Summit in New York and the WSWA Women’s Leadership Council in DC. I’m meeting with partners, talking with Makers and overall working the market. I really enjoy this part of the business as I love meeting new people. Also, being able to network with other women in this male-dominated business, is a huge plus.

I hope this helps you just a little bit. As you struggle to check off the 100 things on your to-do list, remember that all small business owners deal with it. Once you determine what the 4-5 buckets are each day, you can more easily figure out what’s most important. I don’t have it totally figured out but I know that learning from other business owners has really helped me. And if you can get some sleep at night, that’s just a bonus.


News Archive


Promoting for Makers: It’s Hard to Do Marketing When It's Your Own Business
05 September, 2017

Like you, I’m a small business owner and like you, I struggle getting everything done each day. There’s just not enough time! And that’s why many small brands aren’t able to market themselves. They simply don’t have the time or budget to go big. So they go home. I’m here to tell you that you don’t have to give up, there are a few things you can do each week to start (and keep) the marketing ball rolling for your brand.

First, when it comes to marketing, set aside some time for it.

Be it 1 hour a week or 5 hours a week, set aside a time each week to work solely on marketing. Start from the beginning. Figure out your competitive set. See what they are doing in social media, online marketing and public relations. Find out where they fit into the market and most likely you’ll find a spot where your products should be. Draft up a quick plan that will get you in front of the accounts and the consumers who could potentially buy your products.

Start your social media channels BUT commit to managing them.

Set up at least a Facebook page, Twitter account and an Instagram account. Add photos, logos and product information and make sure that all social accounts are consistent with naming and imagery. After all, you want it to reflect who you are as a brand and your products. Again, look to your competitive set or even other brands you like and emulate what they are doing. Don’t copy them (obviously), but pick a look and feel that works for you and then stick with it.

Manage your social media.

There is nothing worse for a brand than an abandoned Facebook page. So, once you start, make sure you set aside time each week to post. You don’t have to post every day but at least post a few times a week. Share photos of you working in the vineyard or distilling. Bring people into your story and brand.

Send your product to the people who matter.

Submit your products to competitions. Find out which journalists write about your product category and send them a sample (if they accept samples). Be sure to include marketing materials and tech sheets on your products when you send them.

Hire someone to help.

As a business owner you also need to know when to outsource. So, if you are overwhelmed, ask around and find a marketing consultant. Ask them to create your marketing plan, brochures and social media sites. You can typically secure consultants at competitive rates (the web is great for this). It may seem like you don’t want to spend the money on marketing, but that $500 spend could open up a lot of doors for you.

This is a tough business. We love it, but it’s tough. Compound that with everything you do and it can be overwhelming. Believe me, I know. But if each day or week you work on promoting your brand, over time it will grow. It may take a while for that to happen, but it will increase your brand awareness and hopefully brand loyalty!


Sales Strategies: Sell It Yourself, Hire a Broker or Hire a Sales Team
23 August, 2017

You’re on LibDib. You’ve posted your products. You’ve created a nice-looking page. You’ve figured out a competitive retail price. What’s next? Selling.

Ugh you say. We hear you and that’s why we want to put in our two-cents about selling. Many Makers assume that once you get a distributor, they do all of the market work for you. Wrong! With any distributor, you still have to work the market. It’s part of owning your own brand. A typical distributor would require you to create a go-to-market plan and while LibDib.com isn’t traditional, we want you to be successful in selling your products. So, what’s your plan?

You have a few options:

  1. Create a target list of accounts and go after them.

  2. Hire a broker who will charge you a percentage fee but will work the market for you.

  3. Hire a sales person who will charge you a percentage and an up-front fee.

Which option is best? Well, it depends.

When I was selling my family’s wine brand, Vegan Vine, I set up a sales plan that included targeting vegan restaurants. I would give them a call, follow them on social media, look at their menus, and just try to determine where their interests lie. I would then work hard to build a relationship with them. For more of my rambling about how to work a market go here. Incidentally, my next blog post will include my creative ideas on how best to work a market.

If you hire a broker or a sales person, they will work the market for you, hitting the street and creating a relationship. For many Makers, using a broker is super helpful. They do the dirty work and serve as your experts. You can work the market with them several times a year. Brokers make sense for a lot of people.

You can also hire a sales person or sales team to help you out. An independent sales force will work for your brand and call on the accounts that are most likely to buy your products. One of the companies we’ve worked with is BevStrat (www.bevstrat.com) who offers an independent sales force for Makers. They create go-to-market sales plans and can help you implement your sales strategy. BevStrat owner, Brian Rosen, is currently open to new Makers and we hope to work alongside them as we roll LibDib out nationally.

We are also currently in the process of putting together a recommended list of brokers. If you are a broker who works in California and New York and you would like to be included on this list, please email is at libdib@libdib.com.

Remember a goal without a plan is just a wish so make a plan that works for you. Best of luck selling!


OND....Act Now
08 August, 2017

OND: October, November, December. The three-month period when distributors do not allow new brands, work-withs, price changes, new product introductions, or pretty much anything supplier related. OND is when 40% of the booze in this country is purchased. If you are a distributor sales rep, its heads down and sell, sell, sell. 

In the old world, if a Maker did not have a distributor lined up by September 1, they could forget being a part of this busy season. There was no access to the market for OND. Sales reps also needed to be trained/tasted, product had to be placed in the warehouse, and OND incentives put in place (good luck with that small suppliers).

That’s all changed with LibDib! We can provide access for OND holiday sales.

Thinking of a gift pack? No problem. Traditional distributors often get worried about post-holiday inventory of gift packs and other specialty items. Via LibDib, Makers have the ability to get creative with their product mix. 

That being said, there are filing deadlines in NY and they are coming up August 23 for October 1 distribution. In California, we have a little more freedom without the price postings issues.

If you want end of the year sales, now is the time.

Get on the LibDib platform, start inviting accounts and suggesting orders. It’s intuitive, easy to use and will hopefully change distribution for businesses of all sizes, everywhere.

Distribution, Done Differently.


Liberation Distribution (LibDib) is Now Available to Restaurants, Bars and Retailers in New York as the Company Unleashes New Platform Ambassador Team
01 June, 2017

New York and California restaurants, bars and retailers now have access to hundreds of boutique wine, beer and spirits products via the LibDib platform

San Jose, CA, June 1, 2017 — Liberation Distribution (LibDib), the first alcohol distributor and technology company to offer a three-tier compliant web-based platform, today announced that LibDib is now live in New York. As of today, restaurants, bars and retailers (RB&Rs) in both New York and California can purchase hundreds of boutique and craft products that previously were unavailable. In addition, LibDib announced that the company has created a platform sales team in both states to increase the adoption of the LibDib platform by RB&Rs.

“We are so happy that we are providing all Makers access to distribution,” said LibDib Founder and CEO, Cheryl Durzy. “Adoption in California has been tremendous and as of today we now offer restaurants, bars and retailers in New York access to this new way of purchasing unique and craft products. We are also excited to welcome our new platform ambassador sales team who round out our unique approach to alcohol distribution.”

LibDib now has more than 450 products on their multi-state distribution platform, with new Makers and RB&Rs signing up every single day. Products include boutique wines, craft spirits and microbrews (available in California only) made by Makers of all sizes and from more than 20 states and 8 different countries.

“In addition to the products we currently have on LibDib, there are 200 more Makers in our compliance and logistics pipeline,” continues Durzy. “This is the ultimate testimony for the need of something like our platform in the marketplace.”

Restaurants, bars and retailers in California and New York can now order from LibDib to receive products from Makers of any size and from any location, whether down the street or from across the globe. Licensed resellers can create an account and sign up on LibDib.com. The LibDib web-based platform automatically handles the invoicing, payment processing, collections, and taxes, allowing both Makers and retailers to do business in a more open, efficient and cost effective way.

About LibDib

Liberation Distribution, Inc. (LibDib) is a distributor of alcoholic beverages enabled through a proprietary desktop and mobile friendly web platform. LibDib changes alcohol distribution by leveling the playing field for everyone. Using LibDib, Restaurants, Bars & Retailers can legally and efficiently purchase boutique wines, craft spirits and microbrews from Makers of all sizes. The company was founded in 2016, launched in March 2017, and is based in San Jose, California. LibDib can be found online at LibDib.com as well as on Twitter, Facebook, Instagram, YouTube, and LinkedIn.

Liberation Distribution, LibDib and the LibDib logo are trademarks or registered trademarks of Liberation Distribution, Inc. Third-party trademarks mentioned in this release are the property of their respective owners.


Liberation Distribution (LibDib) Launches the First Web-Based Three-Tier Alcohol Distribution Platform
22 March, 2017

New distributor uses technology to open alcohol distribution to any winery, brewery or distillery, while giving restaurants, bars and retailers access to a larger variety of boutique craft libations

San Jose, CA, March 22, 2017 — Alcohol distribution has not changed since the inception of the three-tier system at the repeal of Prohibition in 1933. Today, a new path to distribution is available to beverage alcohol suppliers with the unveiling of Liberation DistributionTM (LibDibTM), the first alcohol distributor and technology company to offer a three-tier compliant web-based platform. With LibDib, any maker of specialty wine, craft spirits and micro brews can easily set up distribution.

“Distributor and producer consolidation has created a closed market where the little guys cannot get their product into distribution and accounts are being squeezed to purchase beer, wine and craft spirits from the very largest suppliers,” said LibDib Founder and CEO, Cheryl Durzy, a 20-year wine industry veteran. “While managing my family’s brand I became incredibly frustrated by the lack of options available today. All brands deserve a route to market and LibDib creates an opportunity where makers and buyers can work directly together. LibDib is distribution done differently and distribution that’s open to everyone, not just a select few.”

Today, makers can visit LibDib.com and input their products of choice into the system. After uploading licenses and basic information, the maker defines product selection, calculates the listed wholesale price and defines where to distribute. Transactions on the LibDib platform will go live in California on April 5, 2017, allowing restaurants, bars and retailers in the state to order from makers of any size and from any location, whether down the street or from across the globe. Anyone interested in the LibDib platform can create an account and sign up starting today. Due to price posting in New York, transactions will go live in the coming months.

The LibDib web-based platform automatically handles the invoicing, payment processing, collections and taxes, allowing both makers and retailers to do business in a more open, efficient and cost effective way. The company has been beta testing with a select group of makers and on and off premise accounts over the past few months. 

“The alcohol distribution market hasn’t changed for more than eighty years and is ripe for innovation,” said LibDib CTO, Richard Brashears, a twenty-year technology industry veteran who specializes in defining and developing complex software. “Just as the hotel and transportation industries have evolved with two-sided web and mobile platforms, LibDib has used technology to change the distribution process and make it easier, more cost effective and more efficient than ever before.” 

In addition to using technology to create a new system for distribution, LibDib is also implementing market friendly business practices such as: 

  • Charging a lower margin for makers with most transactions at 15%.
  • Processing payments in 30 days or less and providing on-demand sales reports.
  • Giving makers as much freedom from Franchise Laws as legally allowable, enabling them to leave at-will and at no cost. 
  • Giving restaurants, bars and retailers a large and varied selection of boutique products from which to choose.
  • Enabling direct communication within the platform between makers and accounts.
  • Creating a level playing field for everyone with no unfair incentives or price breaks.
  • No aging inventory sitting at the wholesaler warehouses.
  • Eliminating the middle man and any potential for a sales representative to strong-arm the sales process.
  • Allowing RB&Rs to buy only what they want, when they want it. No minimums. 
  • Giving access to unique, local and limited availability wines, craft spirits and beers.
  • Sales materials and POS are always up to date and accessible online.  

Makers and importers from everywhere are invited to visit www.libdib.com and onboard their products today. The company plans to expand to other states in the coming months. 

About LibDib

Liberation Distribution, Inc. (LibDib) is a distributor of alcoholic beverages enabled through a proprietary web platform and mobile app. LibDib changes alcohol distribution by leveling the playing field for everyone. Using LibDib, Restaurants, Bars & Retailers can legally and efficiently purchase boutique wines, craft spirits and microbrews from Makers of all sizes. The company was founded in 2016 and is based in San Jose, California. LibDib can be found online at LibDib.com as well as on Twitter, Facebook, Instagram, YouTube, and LinkedIn.