COMPANY PROFILE

IQ-DIO INTERACTIVE LABELS

iQ-dio Interactive Labels logo


CONTACT INFO

Facebook Twitter Linkedin You Tube

Address

611 Enterprise Court
Livermore
CA, 94550
United States
Phone
(925) 294-5270
Fax
Primary
Brian Lloyd

About iQ-dio

MEET THE NEXT GENERATION OF WINE LABELS!

iQ-dio is the new solution for wine brands and wineries to deploy & manage interactive labels with today’s mobile enabled customer. With iQ-dio, you now have a front row seat to see where and when shoppers pick up each of your wines!

Watch this video to learn how they work:

The Next Generation in Wine Labels is Here with iQdio


Vintage 99 Label MFG of Livermore and Santa Rosa, Ca has expanded its product offering from printed labels to now include interactive, mobile-based wine labels. The new interactive wine labels are called iQdio TM and are the first of its kind to allow wine shoppers and buyers to quickly have access to tasting notes, food pairing suggestions, videos and audio messages from the winemaker, view other varietals, and more, all from any mobile device without having to download an app or navigate through a corporate website. 

With iQdio TM enabled on the back of a wine bottle, shoppers can now instantly learn more about the wine they are evaluating by using their smart phone which becomes an extension of the label on the back of the bottle. With the new system, wine producers are able to deliver important information and multimedia content to their customers quickly and best of all, change it anytime they wish. The system also gives brand managers their own online dashboard that tracks every time someone scans the label and shows the location, providing real-time feedback and marketing analytics, something that standard QR codes are not able to do.

The heart of the iQdio TM system is a mobile landing page for each brand and varietal of wine that quickly delivers only the notes and content that pertains to that exact varietal. Shoppers scan and get only the information needed to help understand the differences of the wine rather than having to navigate a main website on their phone or peel off a special booklet label with tiny printing on it. With iQdio TM shoppers can hear the winemaker talk about the wine, get recipe suggestions, view other varietals of the brand, join the wine club, use discount coupons and more. The entire experience for the wine shopper feels like an app that was made just for the wine they are holding.

We've been hearing from our wine label customers for years that there needs to be a better way to get more information to buyers about their wine,says Kathleen Gonzales, President of Vintage 99 Label. As a wine label printer we wanted to help them sell their wines more effectively but nothing existed on the market to solve the problem of content delivery besides the wine label itself. QR codes have been used for years in the wine label industry but typically direct shoppers to a standard website. We developed iQdioTMwith both the shopper and brand manager in mind, shoppers get dynamic content about the wine they are evaluating and brand managers can change the content quickly and easily without reprinting labels. Best of all they can track each time someone scans their label and see which stores net the most interest from shoppers.says Gonzales.

 

With more studies showing a growing trend for younger wine drinkers known as millennials using their smartphones to make decisions while shopping, Vintage 99 Label hopes to bridge the gap between traditional wine labels and the next generation of wine drinkers that are comfortable with using technology to learn more about wine and make a more informed purchase.

 

To learn more and view an online demo of the iQdio TM system in action, go to www.iqdio.com  or contact Vintage 99 Label at 877-339-8899

 

iQ-dio Interactive Labels
iQ-dio Interactive Labels
iQdio Interactive Labels
iQdio Interactive Labels
The next generation of wine labels is here, attract more buyers and engage more customers with iQ-dio enabled wine labels. Learn more at www.iqdio.com

News Archive


See the next generation of wine labels at W&V Pack Conference, Aug 16th
07 August, 2017

iQ-dio by Vintage 99 Label offers the solution for wine brands and wineries to deploy & manage interactive labels with today’s mobile enabled customer. Deliver more content than ever before and increase interaction with shoppers by designing your own user experience, down to each varietal. Updates and changes to your label's interactive content are done easily and at any time, without reprinting labels. Best of all, the iQ-dio system lets you see where and when shoppers pick up each of your wines! Watch the video now at www.iqdio.com 

Be sure to stop by booth #16 on August 16th to see a live demo from the Vintage 99 Label team. Special offer for the W&V Pack Conference is no setup cost for one wine brand with a new subscription, a $250 value.

Attract and Engage More Customers. Let iQ-dio Interactive Labels Tell Your Wine’s Story. www.iqdio.com


See the Next Generation of Wine Labels at Unified, 1/25 & 1/26
23 January, 2017

iQ-dio by Vintage 99 Label offers the solution for wine brands and wineries to deploy & manage interactive labels with today’s mobile enabled customer. Deliver more content than ever before and increase interaction with shoppers by designing your own user experience, down to each varietal. Updates and changes to your label's interactive content are done easily and at any time, without reprinting labels. Best of all, you now have a front row seat to see where and when shoppers pick up each of your wines! Watch the video now at www.iqdio.com 

Be sure to stop by booth #201 on Jan 25th & 26th to see a live demo from the Vintage 99 Label team. Setup for one wine brand is at no cost when you subscribe for 6 months or more, a $250 value offered only for Unified!

Attract and Engage More Customers. Let iQ-dio Interactive Labels Tell Your Wine’s Story. www.iqdio.com


Free Setup of iQ-dio for Your Brand at WIN Expo 2016
21 November, 2016

Visit the iQ-dio booth #702 on Dec 1st at the WIN Expo to receive a live demo, design and full setup of one wine brand at no cost when you subscribe for 6 months or more, a $250 value. iQ-dio is the new solution for wine brands and wineries to deploy & manage their wine's label content with today’s mobile enabled customer. 

Attract and Engage More Customers. Let iQ-dio Interactive Labels Tell Your Wine’s Story. www.iqdio.com


#ExpoDeals: Free Setup of iQ-dio for Your Brand
02 November, 2016

Visit the iQ-dio booth #702 on Dec 1st at the WIN Expo to receive a live demo, design and full setup of one wine brand at no cost when you subscribe for 6 months or more, a $250 value. iQ-dio is the new solution for wine brands and wineries to deploy & manage their wine's label content with today’s mobile enabled customer. 

Attract and Engage More Customers. Let iQ-dio Interactive Labels Tell Your Wine’s Story. www.iqdio.com


Mobile Ready Wine Labels
07 September, 2016

Are potential buyers looking for more information about your wine but having to navigate a standard winery website on their mobile device? If so, chances are high that they are giving up and moving onto other wines that provide a mobile friendly experience. Here are the top 3 reasons why wineries must make sure that their wines are ready for mobile:

1. More are Mobile: Mobile usage has now exceeded traditional website usage worldwide. As consumer traffic to standard winery websites decreases each year, not having a mobile friendly site means that more buyers will be left without an easy way to access more information on their mobile device. 

2. Mobile is Used While Shopping: 50% of U.S. mobile phone owners use their devices to shop online or to assist while shopping in stores, finds a report from Arc Worldwide. Millennials in particular go to their phones when they are shopping for wine and don't know which wine to buy. Having your wine supported by an easy to navigate mobile website ensures that you won't be losing this buyer when it counts the most, in the wine aisle!

3. There's a Big Difference: A standard winery website when viewed on a cell phone will be difficult to use and navigate to. By using a mobile website for each of your wines, you give buyers a less frustrating and quicker way to tell them why your wine is different and worth the purchase. 

Meet the next generation of wine labels......iQ-dio Interactive Labels are the new and easy solution for wine brands and wineries to deploy & manage interactive labels with today’s mobile enabled customer. With iQ-dio, any traditionally printed wine label can now be enhanced to give wine shoppers with smartphones, the content they are looking for quickly without having to search a winery website or lookup product information. With a quick scan of the printed label, the winemaker speaks directly to the shopper and describes the wine as if being in a tasting room. Tasting notes, food pairing suggestions, social media feedback, maps of the winery and much more are also delivered as menu options for each varietal so that shoppers can better understand the differences between varietals and even vintages. While the shopper gains the information they want, user analytics are also gathered showing the time and location of each scan giving winery brand managers the ability to track interest and activity in real time.

To learn more about making your wine labels mobile ready, visit iqdio.com


Engage Millennials with iQ-dio Interactive Wine Labels
29 July, 2016

Did you know.....that the quickly expanding group of young adults known as "millennials" are far less likely to ask someone for help in a retail environment when shopping for a wine compared to older generations of wine shoppers? Millennials instead rely on reading and obtaining online information to help them with their choice while shopping according to a study by Thomas Atkin and Liz Thach titled "Millennial wine consumers: Risk perception and information search".

In contrast, Baby Boomers are more comfortable with just asking someone in the store about a wine and/or using just the packaging alone to make a choice. This generational difference can have a large effect on how buyers gain information about your wine in order to make a purchase and highlights the increasing need to provide younger wine shoppers with better smartphone based methods to gain information about wine than just the label alone. 

iQ-dio offers a new solution for wine brands and wineries to deploy & manage interactive labels with today’s mobile enabled customer. Deliver more content than ever before and increase interaction with shoppers by designing your own user experience, down to each varietal. Updates and changes to your label's interactive content are done easily and at any time, without reprinting labels. Best of all, you now have a front row seat to track where and when shoppers pick up each of your wines!

Watch the video now at www.iqdio.com 

 


Are Your Wines Mobile Ready? 3 Reasons Why They Need to Be
06 June, 2016

Are your potential buyers looking for more information about your wine but having to navigate a standard winery website on their mobile device? If so, chances are high that they are giving up and moving onto other wines that provide a mobile friendly experience. Here are the top 3 reasons why wineries must make sure that their wines are ready for mobile:

1. More are Mobile: Mobile usage has now exceeded traditional website usage worldwide. As consumer traffic to standard winery websites decreases each year, not having a mobile friendly site means that more buyers will be left without an easy way to access more information on their mobile device. 

2. Mobile is Used While Shopping: 50% of U.S. mobile phone owners use their devices to shop online or to assist while shopping in stores, finds a new report from Arc Worldwide. Millennials in particular go to their phones when they are shopping for wine and don't know which wine to buy. Having your wine supported by an easy to navigate mobile website ensures that you won't be losing this buyer when it counts the most, in the wine isle!

3. There's a Big Difference: A standard winery website when viewed on a cell phone will be difficult to use and navigate with. By using a mobile website for each of your wines, you give buyers a less frustrating and quicker way to tell them why your wine is different and worth the purchase. 

Visit www.iqdio.com now to learn more about making your wines mobile ready.


Top 3 Reasons Why Your Wine Labels Need to be Mobile Ready
01 June, 2016

Are potential buyers looking for more information about your wine but having to navigate a standard winery website on their mobile device? If so, chances are high that they are giving up and moving onto other wines that provide a mobile friendly experience. Here are the top 3 reasons why wineries must make sure that their wines are ready for mobile:

1. More are Mobile: Mobile usage has now exceeded traditional website usage worldwide. As consumer traffic to standard winery websites decreases each year, not having a mobile friendly site means that more buyers will be left without an easy way to access more information on their mobile device. 

2. Mobile is Used While Shopping: 50% of U.S. mobile phone owners use their devices to shop online or to assist while shopping in stores, finds a report from Arc Worldwide. Millennials in particular go to their phones when they are shopping for wine and don't know which wine to buy. Having your wine supported by an easy to navigate mobile website ensures that you won't be losing this buyer when it counts the most, in the wine aisle!

3. There's a Big Difference: A standard winery website when viewed on a cell phone will be difficult to use and navigate to. By using a mobile website for each of your wines, you give buyers a less frustrating and quicker way to tell them why your wine is different and worth the purchase. 

Visit www.iqdio.com to learn more about making your wines mobile ready.

 


Millennials Shop for Wine Much Differently Than Boomers Do
14 March, 2016

Did you know.....that the quickly expanding group of young adults known as "millennials" are far less likely to ask someone for help in a retail environment when shopping for a wine compared to older generations of wine shoppers? Millennials instead rely on reading and obtaining online information to help them with their choice while shopping according to a study by Thomas Atkin and Liz Thach titled "Millennial wine consumers: Risk perception and information search".

In contrast, Baby Boomers are more comfortable with just asking someone in the store about a wine and/or using just the packaging alone to make a choice. This generational difference can have a large effect on how buyers gain information about a wine in order to make a purchase and highlights the increasing need to provide younger wine shoppers with better smartphone based methods to gain information about wine than just the label alone. 

Meet the next generation of wine labels......iQ-dio Interactive Labels are the new solution for wine brands and wineries to deploy & manage interactive labels with today’s mobile enabled customer. With iQ-dio, any traditionally printed wine label can now be enhanced to give wine shoppers with smartphones, the content they are looking for quickly without having to search a winery website or lookup product information. With a quick scan of the printed label, the winemaker speaks directly to the shopper and describes the wine as if being in a tasting room. Tasting notes, food pairing suggestions, social media feedback, maps of the winery and much more are also delivered as menu options for each varietal so that shoppers can better understand the differences between varietals and even vintages. While the shopper gains the information they want, user analytics are also gathered showing the time and location of each scan giving winery brand managers the ability to track interest and activity in real time.

To learn more about marketing your wine to millennials and how to enhance your current labels with iQ-dio , visit iqdio.com


How is iQ-dio Different from Regular QR Codes You Already See on Wine Labels?
01 March, 2016

iQ-dio is a never before seen solution to the problem of using standard QR codes. Without a robust backend that delivers specific content to your customer about the wine, shoppers scanning standard QR codes must navigate through a generic winery website to look for information about the wine. Most of these sites are not optimized for mobile devices and only frustrate the user. iQ-dio on the other hand delivers varietal specific content such as audio and video messages from the winemaker about the varietal, tasting notes, food pairing suggestions, etc, to the customer quickly and seamlessly. User analytics are gathered each time one of your varietals is scanned showing the time and location giving real-time feedback via the iQ-dio dashboard. Since the QR Codes and links we use are Dynamic, you can also change the content at any moment and have the change live without having to reprint labels.

 


Wine labels enabled with iQ-dio attract and engage more buyers
09 November, 2015

iQ-dio offers a new solution for wine brands and wineries to deploy & manage interactive labels with today’s mobile enabled customer. Deliver more content than ever before and increase interaction with shoppers by designing your own user experience, down to each varietal. Updates and changes to your label's interactive content are done easily and at any time, without reprinting labels. Best of all, you now have a front row seat to see where and when shoppers pick up each of your wines! Watch the video now at www.iqdio.com 


Meet the next Generation of Wine Labels
04 November, 2015

iQ-dio offers a new solution for wine brands and wineries to deploy & manage interactive labels with today’s mobile enabled customer. Deliver more content than ever before and increase interaction with shoppers by designing your own user experience, down to each varietal. Updates and changes to your label's interactive content are done easily and at any time, without reprinting labels. Best of all, you now have a front row seat to see where and when shoppers pick up each of your wines! Watch the video now at www.iqdio.com 


Engage more customers with iQ-dio Interactive Wine Labels
09 October, 2015

iQ-dio offers a new solution for wine brands and wineries to deploy & manage interactive labels with today’s mobile enabled customer. Deliver more content than ever before and increase interaction with shoppers by designing your own user experience, down to each varietal. Updates and changes to your label's interactive content are done easily and at any time, without reprinting labels. Best of all, you now have a front row seat to see where and when shoppers pick up each of your wines! Watch the video now at www.iqdio.com 


Engage more customers with iQ-dio Interactive Wine Labels
07 October, 2015

iQ-dio offers a new solution for wine brands and wineries to deploy & manage interactive labels with today’s mobile enabled customer. Deliver more content than ever before and increase interaction with shoppers by designing your own user experience, down to each varietal. Updates and changes to your label's interactive content are done easily and at any time, without reprinting labels. Best of all, you now have a front row seat to see where and when shoppers pick up each of your wines! Watch the video now at www.iqdio.com 


The Next Generation in Wine Labels is Here with iQdio
25 July, 2015

Vintage 99 Label MFG of Livermore and Santa Rosa, Ca has expanded its product offering from printed labels to now include interactive, mobile-based wine labels. The new interactive wine labels are called iQdio TM and are the first of its kind to allow wine shoppers and buyers to quickly have access to tasting notes, food pairing suggestions, videos and audio messages from the winemaker, view other varietals, and more, all from any mobile device without having to download an app or navigate through a corporate website. 

With iQdio TM enabled on the back of a wine bottle, shoppers can now instantly learn more about the wine they are evaluating by using their smart phone which becomes an extension of the label on the back of the bottle. With the new system, wine producers are able to deliver important information and multimedia content to their customers quickly and best of all, change it anytime they wish. The system also gives brand managers their own online dashboard that tracks every time someone scans the label and shows the location, providing real-time feedback and marketing analytics, something that standard QR codes are not able to do.

The heart of the iQdio TM system is a mobile landing page for each brand and varietal of wine that quickly delivers only the notes and content that pertains to that exact varietal. Shoppers scan and get only the information needed to help understand the differences of the wine rather than having to navigate a main website on their phone or peel off a special booklet label with tiny printing on it. With iQdio TM shoppers can hear the winemaker talk about the wine, get recipe suggestions, view other varietals of the brand, join the wine club, use discount coupons and more. The entire experience for the wine shopper feels like an app that was made just for the wine they are holding.

We've been hearing from our wine label customers for years that there needs to be a better way to get more information to buyers about their wine,says Kathleen Gonzales, President of Vintage 99 Label. As a wine label printer we wanted to help them sell their wines more effectively but nothing existed on the market to solve the problem of content delivery besides the wine label itself. QR codes have been used for years in the wine label industry but typically direct shoppers to a standard website. We developed iQdioTM with both the shopper and brand manager in mind, shoppers get dynamic content about the wine they are evaluating and brand managers can change the content quickly and easily without reprinting labels. Best of all they can track each time someone scans their label and see which stores net the most interest from shoppers.says Gonzales.

 

With more studies showing a growing trend for younger wine drinkers known as millennials using their smartphones to make decisions while shopping, Vintage 99 Label hopes to bridge the gap between traditional wine labels and the next generation of wine drinkers that are comfortable with using technology to learn more about wine and make a more informed purchase.

 

To learn more and view an online demo of the iQdio TM system in action, go to www.iqdio.com  or contact Vintage 99 Label at 877-339-8899

 

Title Name Email Phone
Director of Sales & Marketing Brian Lloyd brianl@vintage99.com 925-294-5270 Ext (111)