The Label...Your Voice In The Market!
EliteLabel was developed to service the prime label markets (wine & beverage, gourmet & specialty food, health & beauty). We understand that your image is critical to your brands’ success. We offer our clients design support, a knowledgeable staff, and the equipment and services that you need to properly present your products to the market.
In addition to high quality pressure sensitive labels, we also offer nameplates and medallions, large format digital printing, signage and POS solutions.
Contact us for your next product identification need!
CA, U.S. Sales Rep
Phone: (408) 761-2142
Fax: (408) 435-8121
WA, OR, Canada Sales Rep
Phone: (206) 484-3302
Fax: (206) 284.3705
High Quality Labeling Solutions for Wine & Beverage, Health & Beauty & Gourmet Foods
EliteLabel was developed to service the premium label market. Some of the industries served include Wine & Beverage, Cosmetics, Health & Beauty, and Gourmet Food. Because EliteLabel is a part of GM Nameplate, we also offer many of the traditional GM Nameplate products to complement the industries that we serve. Some of these products include Nameplates, Large format Digital Printing, Promotional Signage, and Specialty Graphics.
Our mission is to provide our customers with superior quality, pressure sensitive labels, produced at a fair price and a reasonable lead-time. We specialize in a high level of service, working out all of the details that go into planning a job to make sure that an order is done correctly the first time. We want to make sure that our customers are happy with our work, and that they are well taken care of throughout the process.
Without quality products, any other value we provide you as a supplier is diminished. When you do business with us, we know that you trust us to meet your expectations—and we take that trust seriously.
That's why our goal is to not only meet your expectations but to continuously exceed them using the ISO 9001:2000Quality Management System Standard. We employ proven quality management principles to enhance customer satisfaction and continually improve our performance and capabilities.
Ask us about our other products by emailing us at EliteLabel.
List of Certifications:
- U.S., Asia, Elite Plastics facilities and SuperGraphics divisions are ISO 9001:2000 certified.
- Seattle AS9100B
- Asia IS0 14001:2004
- Singapore IS0 13485:2003
All company facilities operate under Continuous Improvement principles. Many GM Nameplate label constructions are listed with Underwriters Laboratories and approved by the Canadian Standards Association.
We all own the responsibility to protect and preserve the environment for future generations. At GM Nameplate/ Elite Label, environmental stewardship is a top priority at all our facilities -- across the United States and around the world. As responsible corporate citizens, we:
- Commit to all improvements needed to meet or exceed compliance with all relevant environmental legislation and regulations.
- Maintain a framework for setting and reviewing environmental goals and targets.
- Communicate this policy to all employees and make the policy available to customers, government organizations and the public.
- Maintain an effective Pollution Prevention Plan (PPP) and strive to achieve the goals set forth in the plan.
- Review and update our environmental policy annually.
In addition, All flexographic printing inks are UV cured, 100% solid, and most importantly, zero V.O.C. Our digital inks do not contain any substances listed under the California Safe Drinking Water and Toxic Enforcement Act of 1986, or the Federal Clean Air Act.
Material: Pewter, PS Adhesive
Treatments: Blind Emboss + Antiquing
Material: .005 Aluminum foil ; Process: Offset printing ; Treatments: Embossed and Steel Rule Die
Quivira Vineyards & Winery
Material: Gloss White Paper; Process: UV Flexo; Treatments: UV Varnish
This label is a textured label stock that enhances the distressed font and plays into the rustic elements of the design theme. This border component, along with the Veranda Beach typeface and Oars - which were embossed and registered to the image provide the label added tactile appeal - brings a sophisticated contrast to the rustic image of the oars and textured paper.
Material: .020” aluminum; Process: Offset printing; Treatments: Embossing
Basel Cellars 2901 House Wine Release
29 May, 2013
EliteLabel customer, Basel Cellars, just released their new 2901 House Wine Label. The label was printed and produced entirely by EliteLabel
The 2901 House Wine label was designed by Sara Nelson of Sara Nelson Design based in Kennewick, Washington. This labels is one of many designed by Sara Nelson for a new brand launch of Basel Cellars. The 2901 label is named after the home address of the Estate Winery in Walla Walla, Washington.
The label itself was printed on a silver foil material to enhance the CMYK image of the brass plate, depicted from the Estate door entrance. It also features a die-cut in the shape of a key hole, like the key hanging on the neck.
Congratulations to Basel Cellars on the release of the 2901 House Wine and to Sara Nelson Design for the great label design. We are excited to try the new 2901 House Wine!
New Guide: Tips for Handling Pressure Sensitive Roll Labels
01 May, 2013
After investing in beautiful wine labels that are designed to “wow” your customers, the last thing you want to do is damage them. EliteLabel has developed a new guide for handling pressure sensitive roll labels, the most common labels used in the wine industry. Learn about proper storage, unrolling your labels and more!
To download the free guide, visit EliteLabel Technical Support Page and select the document titled EliteLabel Tips for Handling Roll Labels.
Fortify Your Brand with Color Matching
05 March, 2013
We have often discussed the value of utilizing high quality label printing services in creating your memorable wine labels, but it’s also important to note the value of this when it comes to your brand. On GMN’s Graphics blog, Mike McDaniel recently wrote an article on color matching. Proper color matching is essential to ensuring that the color is exactly the shade that it was intended to be.
Mike discusses how there are many factors that contribute to proper color matching, including the ink system, material and texture. As part of GMN, Elite Label takes stringent measures to ensure than an accurate color match is made and maintained throughout the wine label printing process.
The same idea applies to your brand identity. Whatever your logo, color or look may be – it’s important that it looks the same on your wine label as it does on website, ad or Facebook. As the wine industry grows, so does the competition. Consistent branding is essential to letting your customers know who you are and recognize your wine from the 100 others it might be sharing a shelf with. From wine labels, to tasting room signage and print advertising, branding with a consistent color palette is a simple marketing measure to help enhance your brand.
Metal materials and finishes for wine labels
30 November, 2012
When are metal wine labels a good option for your wine?
02 November, 2012
At EliteLabel, we feature the unique capability of using almost any material for a label you can think of — including metal. Using a metal label, instead of a traditional paper label, creates an added element of uniqueness that can help your wine, beverage, or food product stand out. So when is metal a good fit for your project? Read more on the EliteLabel blog...
Five-Part Series on Trends in Wine Labels
22 October, 2012
Today there are many trends in the wine label industry that have proven successful in attracting customers, and gaining brand power. Creating a unique and distinctive wine label allows you the ability to define your wine, your winery and your brand. There are many wine label trends that help create, not just an image, but a personality for your wine.
Between using a unique shape for your wine labels, utilizing unique printing materials and creating a personality, there are many trends in wine labels that help attract customers. EliteLabel is featuring a five-part blog series, which highlight wine label trends including:
Part 1: Introduction
Part 2: Shapes and Cut Outs
Part 3: Animals
Part 4: Metallic Paper
Part 5: Personalities
ELITELABEL NOW OFFERING STANDARD DIES TO HELP YOU SAVE ON LABELS
03 August, 2012
Whether you call it tooling, dies, die cuts or cutting equipment; the custom tools that cut the shape of your label can add hundreds of dollars to your label costs. That can be a huge burden, especially for small production runs. To provide better value to our customers, EliteLabel is now offering ten standard dies in both wrap-around or front and back label styles that are compatible with a multitude of bottles including tapered and cylindrical styles.
The tooling is kept and maintained by EliteLabel so you don’t have to worry about keeping track of dies. Instead, you can focus on what you do best, making delicious wine.
The specifications for each standard die can be found on the EliteLabel website by selecting Technical Support under the Help tab or by clicking here. If you would prefer one-on-one assistance, pleasecontact one of our EliteLabel staff.
The Back Label - More than an Afterthought
10 July, 2012
It’s true, the back label of a wine bottle requires certain mandatory information - but is that all it should be used for? There is only so much label space on a bottle and the back label is an often-overlooked resource for reaching wine buyers.
What options are available for using this valuable label real estate? We asked several experts for their take on this question. Jan Wolfinger of Jan Wolfinger Graphic Design, suggests that while label content is always going to vary based on a client’s needs, “a back label tends to communicate something about the wine or the brand along with contact information and mandatory items (such as a bottlers statement and government warning). Bar codes and QR codes are useful additions,” she added, “Unless they are well designed, back labels can get cluttered quickly so I like to keep text to a minimum.”
QR codes (which sometimes appear as a square, unusual bar code) are a terrific way to connect with a technologically knowledgeable demographic. Jan added, “They’re a great way to get savvy Smart Phone users directed to your website to view longer wine notes and pages of your website.”
Click here to read full article
Digital Printing makes both Sense and Cents
11 August, 2011
QR (Quick Response) Codes are like a barcode. The difference now, is smartphones can now read the
barcodes and perform certain functions, like allowing someone to add contact information or visit a
website on their phone. They are an alternative way to get text into the phone so someone doesn't have to manually type it out. They bridge the gap between the real world and the digital world. They allow your wine customers to interact and engage with your brand on a very personal device which they have with them at nearly all times.
How they can benefit you:
They will educate your customers about your wine or your winery by simply scanning the QR code. It provides immediate information that will engage them about your product.
What would you like your customers to know when they scan the bar code:
This information can be scanned and then pulled up at a later date. It keeps consumers informed and involved in your wine and if they are trying to recall the wine they purchased, it is right there on their smartphone. Or, imagine somewhere, a restaurant patron is enjoying wine from your vineyard. They notice the QR code on the bottle and quickly scan it. That takes them to a mobile site where they can learn more about your wine, your vineyard, and links to where you can buy a case for delivery.
Contact Tari or Lisa today to find out more about adding QR codes to you next label.
Check this out!
01 March, 2011
We are proud to highlight our production of this beautiful label set for Legend Resorts’ Veranda Beach Syrah.
While the winery is yet to be built, winemaking is taking place under the guidance of master winemaker Berle “Rusty” Figgins, who we worked with on this project. This wine label set, produced by Elite Label for the 2007 Veranda Beach Syrah, highlights Elite Label’s ability to work closely with customers for the launch of a new product. As this was a first label for this winery, they requested assistance with the design.
For this project, we used one of our affiliated designers, Sara Nelson of Sara Nelson Designs. Sara is well known throughout the wine industry for her award winning label designs and she worked closely with Rusty and our own Tari Gordon to create this set.
The challenge was to incorporate the client’s already existing logo, consisting of the Veranda Beach name in a “distressed” font and a pair of crossed rustic oars, into a new label that speaks to the sophisticated nature of the wine and the cottage theme of their resort community.
Sara and Tari worked closely to create this handsome label. They suggested textured label stock to enhance the distressed font and play into the rustic elements of the design theme. Our Design Engineers applied a spot clear foil, adding a shiny and smooth element to the label’s appearance in selected areas. This border component, along with the Veranda Beach typeface and Oars - which were embossed and registered to the image to provide the label added tactile appeal - brings a sophisticated contrast to the rustic image of the oars and textured paper.
If you would like to know how Elite Label and our affiliated designers could assist you, or you have questions about this label or the processes used in our production of it, please contact us; we will be happy to discuss it with you!
Lisa Coletti - CA & U.S.
Tari Gordon - WA, OR, Canada
13 October, 2010
Two new members join the Elite Label Sales and Customer Service team.
Lisa Coletti, who has been flying solo as Elite Label’s lone Sales Rep is very pleased to announce that Tari Gordon has joined our Outside Sales effort. This will allow Lisa to focus her efforts in California and the remainder of the US, while Tari takes the reigns in the Pacific Northwest, from our Seattle Corporate office. Please feel free to contact Tari or Lisa with any questions.
Tari will be covering the WA and OR territories and has an extensive career in commercial printing and graphics in Seattle market, along with her breadth of industry knowledge and customer response skills, Tari is excited for the opportunity to expand the Elite Label brand in the Northwest. Tari lives in Edmonds with her husband Scott and teenage daughter Dallas. Hobbies include wine tasting, gardening, paper crafts and spending time with friends.
As many of you know, Jill Prestigiacomo has changed her roll from Customer Service /Graphic Artist, to full time Graphic Artist, which is where her talent and passion lies. Now Jill can focus on getting your label art done quickly, and off into production!
We are lucky to have added Damian Silva to our Elite Label Customer Service team. Damian has been a Senior Account Manager for GM Nameplate (our parent company) for some time, so he knows the ins and outs of scheduling and production control. Plus he is a super great guy! Damian has held various positions within GM Nameplate over the past 17 years, including 10 years in Customer Service, Ink department lead, Production Control/ Scheduling, Shipping, Screen department, and Inspection, so his knowledge of our systems and processes is incredible! In his free time, Damian enjoys spending time with his family, and his beautiful girlfriend, Jaymie. We are sure that you will enjoy working with Damian!
Jill and Damian sit next to one another, so that they are able to work in tandem to discuss job details, and move your orders through in the most efficient way possible.