EliteLabel customer, Basel Cellars, just released their new 2901 House Wine Label. The label was printed and produced entirely by EliteLabel

The 2901 House Wine label was designed by Sara Nelson of Sara Nelson Design based in Kennewick, Washington. This labels is one of many designed by Sara Nelson for a new brand launch of Basel Cellars. The 2901 label is named after the home address of the Estate Winery in Walla Walla, Washington.

The label itself was printed on a silver foil material to enhance the CMYK image of the brass plate, depicted from the Estate door entrance. It also features a die-cut in the shape of a key hole, like the key hanging on the neck.

Congratulations to Basel Cellars on the release of the 2901 House Wine and to Sara Nelson Design for the great label design. We are excited to try the new 2901 House Wine!

After investing in beautiful wine labels that are designed to “wow” your customers, the last thing you want to do is damage them.  EliteLabel has developed a new guide for handling pressure sensitive roll labels, the most common labels used in the wine industry.  Learn about proper storage, unrolling your labels and more!

To download the free guide, visit EliteLabel Technical Support Page and select the document titled EliteLabel Tips for Handling Roll Labels.   

We have often discussed the value of utilizing high quality label printing services in creating your memorable wine labels, but it’s also important to note the value of this when it comes to your brand. On GMN’s Graphics blog, Mike McDaniel recently wrote an article on color matching. Proper color matching is essential to ensuring that the color is exactly the shade that it was intended to be.

Mike discusses how there are many factors that contribute to proper color matching, including the ink system, material and texture. As part of GMN, Elite Label takes stringent measures to ensure than an accurate color match is made and maintained throughout the wine label printing process.

The same idea applies to your brand identity. Whatever your logo, color or look may be – it’s important that it looks the same on your wine label as it does on website, ad or Facebook. As the wine industry grows, so does the competition. Consistent branding is essential to letting your customers know who you are and recognize your wine from the 100 others it might be sharing a shelf with.  From wine labels, to tasting room signage and print advertising, branding with a consistent color palette is a simple marketing measure to help enhance your brand.

As I discussed in “When are metal labels a good option for your wine?” metal labels are a standout way to add a touch of elegance and individuality to your wine. But it doesn’t stop there. Between choosing a material and finish for your adhesive-backed metal label, you have many opportunities to enhance the aesthetic of your wine label. EliteLabel has the ability to create practically any metal look you desire. To learn more visit the EliteLabel blog post on metal materials and finishes. 

At EliteLabel, we feature the unique capability of using almost any material for a label you can think of — including metal. Using a metal label, instead of a traditional paper label, creates an added element of uniqueness that can help your wine, beverage, or food product stand out. So when is metal a good fit for your project?  Read more on the EliteLabel blog...

Today there are many trends in the wine label industry that have proven successful in attracting customers, and gaining brand power. Creating a unique and distinctive wine label allows you the ability to define your wine, your winery and your brand. There are many wine label trends that help create, not just an image, but a personality for your wine.

Between using a unique shape for your wine labels, utilizing unique printing materials and creating a personality, there are many trends in wine labels that help attract customers. EliteLabel is featuring a five-part blog series, which highlight wine label trends including:  

Part 1: Introduction 

Part 2: Shapes and Cut Outs 

Part 3: Animals 

Part 4: Metallic Paper 

Part 5: Personalities 

Whether you call it tooling, dies, die cuts or cutting equipment; the custom tools that cut the shape of your label can add hundreds of dollars to your label costs.  That can be a huge burden, especially for small production runs.  To provide better value to our customers, EliteLabel is now offering ten standard dies in both wrap-around or front and back label styles that are compatible with a multitude of bottles including tapered and cylindrical styles.

The tooling is kept and maintained by EliteLabel so you don’t have to worry about keeping track of dies.  Instead, you can focus on what you do best, making delicious wine.

The specifications for each standard die can be found on the EliteLabel website by selecting Technical Support under the Help tab or by clicking here.  If you would prefer one-on-one assistance, pleasecontact one of our EliteLabel staff.

It’s true, the back label of a wine bottle requires certain mandatory information - but is that all it should be used for? There is only so much label space on a bottle and the back label is an often-overlooked resource for reaching wine buyers. 

What options are available for using this valuable label real estate? We asked several experts for their take on this question. Jan Wolfinger of Jan Wolfinger Graphic Design, suggests that while label content is always going to vary based on a client’s needs, “a back label tends to communicate something about the wine or the brand along with contact information and mandatory items (such as a bottlers statement and government warning). Bar codes and QR codes are useful additions,” she added, “Unless they are well designed, back labels can get cluttered quickly so I like to keep text to a minimum.” 

QR codes (which sometimes appear as a square, unusual bar code) are a terrific way to connect with a technologically knowledgeable demographic. Jan added, “They’re a great way to get savvy Smart Phone users directed to your website to view longer wine notes and pages of your website.” 

Click here to read full article

QR (Quick Response) Codes are like a barcode. The difference now, is smartphones can now read the
barcodes and perform certain functions, like allowing someone to add contact information or visit a
website on their phone. They are an alternative way to get text into the phone so someone doesn't have to manually type it out. They bridge the gap between the real world and the digital world. They allow your wine customers to interact and engage with your brand on a very personal device which they have with them at nearly all times.

How they can benefit you:
They will educate your customers about your wine or your winery by simply scanning the QR code. It provides immediate information that will engage them about your product.

What would you like your customers to know when they scan the bar code:
This information can be scanned and then pulled up at a later date. It keeps consumers informed and involved in your wine and if they are trying to recall the wine they purchased, it is right there on their smartphone. Or, imagine somewhere, a restaurant patron is enjoying wine from your vineyard. They notice the QR code on the bottle and quickly scan it. That takes them to a mobile site where they can learn more about your wine, your vineyard, and links to where you can buy a case for delivery.

Contact Tari or Lisa today to find out more about adding QR codes to you next label.

We are proud to highlight our production of this beautiful label set for Legend Resorts’ Veranda Beach Syrah.

While the winery is yet to be built, winemaking is taking place under the guidance of master winemaker Berle “Rusty” Figgins, who we worked with on this project. This wine label set, produced by Elite Label for the 2007 Veranda Beach Syrah, highlights Elite Label’s ability to work closely with customers for the launch of a new product. As this was a first label for this winery, they requested assistance with the design.

For this project, we used one of our affiliated designers, Sara Nelson of Sara Nelson Designs. Sara is well known throughout the wine industry for her award winning label designs and she worked closely with Rusty and our own Tari Gordon to create this set.

The challenge was to incorporate the client’s already existing logo, consisting of the Veranda Beach name in a “distressed” font and a pair of crossed rustic oars, into a new label that speaks to the sophisticated nature of the wine and the cottage theme of their resort community.

Sara and Tari worked closely to create this handsome label. They suggested textured label stock to enhance the distressed font and play into the rustic elements of the design theme. Our Design Engineers applied a spot clear foil, adding a shiny and smooth element to the label’s appearance in selected areas. This border component, along with the Veranda Beach typeface and Oars - which were embossed and registered to the image to provide the label added tactile appeal - brings a sophisticated contrast to the rustic image of the oars and textured paper.

If you would like to know how Elite Label and our affiliated designers could assist you, or you have questions about this label or the processes used in our production of it, please contact us; we will be happy to discuss it with you!

Lisa Coletti - CA & U.S.
lisa@elitelabel.com
408.761.2142 

        
Tari Gordon - WA, OR, Canada
tarig@elitelabel.com
206.484.3302

Two new members join the Elite Label Sales and Customer Service team.

Lisa Coletti, who has been flying solo as Elite Label’s lone Sales Rep is very pleased to announce that Tari Gordon has joined our Outside Sales effort. This will allow Lisa to focus her efforts in California and the remainder of the US, while Tari takes the reigns in the Pacific Northwest, from our Seattle Corporate office. Please feel free to contact Tari or Lisa with any questions.

Tari will be covering the WA and OR territories and has an extensive career in commercial printing and graphics in Seattle market, along with her breadth of industry knowledge and customer response skills, Tari is excited for the opportunity to expand the Elite Label brand in the Northwest. Tari lives in Edmonds with her husband Scott and teenage daughter Dallas. Hobbies include wine tasting, gardening, paper crafts and spending time with friends.

As many of you know, Jill Prestigiacomo has changed her roll from Customer Service /Graphic Artist, to full time Graphic Artist, which is where her talent and passion lies. Now Jill can focus on getting your label art done quickly, and off into production!

We are lucky to have added Damian Silva to our Elite Label Customer Service team. Damian has been a Senior Account Manager for GM Nameplate (our parent company) for some time, so he knows the ins and outs of scheduling and production control. Plus he is a super great guy! Damian has held various positions within GM Nameplate over the past 17 years, including 10 years in Customer Service, Ink department lead, Production Control/ Scheduling, Shipping, Screen department, and Inspection, so his knowledge of our systems and processes is incredible! In his free time, Damian enjoys spending time with his family, and his beautiful girlfriend, Jaymie. We are sure that you will enjoy working with Damian!

Jill and Damian sit next to one another, so that they are able to work in tandem to discuss job details, and move your orders through in the most efficient way possible.