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ASTRAPOUCH NORTH AMERICA
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Address: 1875 Baird Road
Penfield
NY, 14526
United States
Phone: (585) 259-9202
Fax:
Email: Click to email us
Web: Click to visit us
Primary: Dave Moynihan
See Contacts  for more...
 
The Astropaq® Pouch

 It's Cool to be Cool

If the AstroPaq® is anything, it’s marketable. With matchless and innovative design that is easy to use and take on the go, it also cools quickly and offers an eco-friendly alternative to traditional glass bottles or even that good old “box” of wine.

Its large, flat surface provides a complete-package branding opportunity that allows you to billboard your brand on shelves, end caps and in storefronts like never before. And it’s the only alcohol beverage package that can be hung from a hook!

Your customers already enjoy your products. But, wouldn’t it be great to create greater brand awareness while providing your target market with a completely new and “cool” way to drink?

 

AstraPouch™ News

Wine is going green...

AstraPouch North America is proud to introduce the latest product in wine and spirits packaging that will revolutionize the industry...

Replacing heavy glass bottles and bulky bag in box packaging, the light weight Astropaq® is a durable, convenient and eco-friendly way to bring wine and spirits to the consumer market.

Here are the facts:

  • The filled Astropaq® is 98 percent wine and only 2 percent packaging by weight
  • The 1.5L Astropaq® has an 80% lower carbon footprint than two bottles of wine
  • 1 truck load of empty Astropaq® equals 14 truck loads of empty glass bottles
  • Chills fast, 14 minutes in the Astropaq® versus 40 minutes in a glass, using less energy
  • Resealable and stays fresh for up to one month after opening
  • No cork waste
  • Avoids the "no glass at beach" rule

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About AstraPouch®

AstraPouch
AstraPouch
How do you fill one of those things?
Bluebird Pinot Noir
Bluebird Pinot Noir
Another great wine in the AstraPouch!
Introducing the Bluebird Pouch
Introducing the Bluebird Pouch
Bluebird Pinot Noir in the AstraPouch
The AstraPouch on the TODAY show
The Climber AstraPouch makes its TODAY show debut with Kathie Lee & Hoda! Check it out after the 02:36 mark.
Astrapouch Q-Pak - Wine Pouch for Small Winery
Astrapouch Q-Pak - Wine Pouch for Small Winery
Finally the small winery can participate in the soft pack revolution and offer a 1.5L wine package. Low carbon footprint, quick chilling, durable, stay fresh wine pouch for the active wine drinker. Forget the "NO GLASS" rule at the beach, Tiki Bar, Tailgating, rafting, or picnic.
Filling the Astropaq® Flexible Wine Pouch
Filling the Astropaq® Flexible Wine Pouch
Finally the small winery can participate in the soft pack revolution and offer a 1.5L wine package. Low carbon footprint, quick chilling, durable, stay fresh wine pouch for the active wine drinker. Forget the "NO GLASS" rule at the beach, Tiki Bar, Tailgating, rafting, or picnic.


Malibu Caribbean Cosmo AstraPouch


Malibu Rum Punch AstraPouch


Bluebird Pinot Noir AstraPouch


Glenora Trestle Creek Riesling AstraPouch


AstraPouch on the famous NYC Times Square Reuters Building (30 stories high!) electronic billboard. Running the Malibu pouches ad every 12 minutes - Now that's exposure!


Point of Purchase Display Case


Bluebird Pinot Noir AstraPouch - Back View


Bluebird Pinot Noir recycled cardboard shipper


Point of Purchase Display - side view


Glenora Trestle Creek Chardonnay AstraPouch http://www.glenora.com/


Indulge Pinot Noir AstraPouch


Indulge Sauvignon Blanc AstraPouch


eco VINO Chardonnay AstraPouch http://ecovinowines.net/packaging/


The Climber Chardonnay & Cabernet Sauvignon AstraPouch http://www.climberpouch.com


Glenora Chillaxin' Red AstraPouch


Malibu Sea Breeze AstraPouch


Malibu Mojito AstraPouch


Ty Ku Sake AstraPouch


News Archive
Looking for a way to extend your wine product line and hit new markets this summer?!
07 July, 2014


Then check out the full line of pouches at Astrapouch.com!  We have sizes ranging from single-serve mini pouches all the way up to BIB bags to fulfill all of your alternative packaging needs.  Our online ordering system is fast and easy, and with so many filling options available, there's no reason not to offer this to your customers this summer!  For $44.95, you can purchase one of our Starter Kits and be selling in your tasting room this weekend.  Check out www.astrapouch.com for more details!


AstraPouch introduces 750ml soft packaging solution
12 May, 2014


Wineries can choose from pre-printed and label-ready options

AstraPouchesAstraPouch® announces the launch of the AstroPaq®750, the 750ml version of its proprietary plastic pouch, designed exclusively for wineries. The AstroPaq®750 is available pre-printed, where the entire pouch is printed with the winery’s artwork, or label-ready, where the winery uses its existing bottle label and applies it directly to the white pouch.

While other forms of alternative wine packaging exist, including bag-in-box, paper bottle, and cardboard carton, the AstroPaq® pouches hold distinct advantages over them, according to Dave Moynihan, President of AstraPouch®.  “Our pouches weigh less than the other options and they stay fresher longer. They’re also the only ones produced without the use of cardboard, meaning they don’t require separation before recycling.” The AstroPaq® pouches are Code 7 plastics, as classified by the Society of the Plastics Industry, which means they are acceptable for recycling in many municipalities. “Furthermore,” adds Moynihan, “printing on our material yields significantly better results aesthetically.”

The company has been providing soft-packaging solutions to the spirits industry since its inception in 2009; this product marks its deliberate and direct expansion into packaging for premium wineries, large and small. “There are more than 4 billion bottles of wine sold and consumed in the US each year,” says Erica Graham, Director of Finance and Operations at AstraPouch®. “Clearly, there’s a demand for a legitimate, eco-friendly and recyclable alternative to glass bottles. We’re excited to meet that demand.”

More information on the complete AstraPouch® product line is available on the company’s website atwww.astrapouch.com. Label-ready AstroPaq®750 pouches can be purchased directly from the site; the pre-printed pouches can be ordered via phone (585.259.9202) or email (info@astrapouch.com).


AstraPouch Expands Product Lines, Launches New Website
28 April, 2014


Introduces new durable and eco-friendly pouches, new filling options, and new online ordering for best-in-industry pricing and fulfillment

AstraPouchAstraPouch® is proud to announce the launch of its new website, www.astrapouch.com. The company has seen tremendous growth in the past year, including a significant expansion of its products. Its signature pouch is now available in sizes ranging from the single-serve 187ml and 375ml AstroMini® to the double-gusseted 3.0L AstroPaq®. AstraPouch® also manufactures a range of filling machines, capable of everything from hand and tabletop filling to semi- and fully automated filling. The products are now clearly represented on the website, and a new gallery beautifully showcases pouches from many of AstraPouch’s® clients.

In addition to presenting its expanded product line, AstraPouch® also completely rebuilt its e-commerce platform for the launch of the new site. Customers can now browse and select products more easily—and enjoy a more streamlined, easy-to-use online ordering process. Dave Moynihan, president and founder of AstraPouch®, says, “We have become the one-stop-shop for wine and spirits alternative packaging and associated filling equipment. As the creator of the stand-up pouch market in the USA, we always want to have the latest innovations for our customers. Now our website is a true reflection of that mission.”

AstraPouch® is poised for further innovation in 2014, with the expected introduction of the AstroFill® 2000, a LowDO2® filler designed specifically for use with mini pouches, and the AstroFill® 5000, a completely automated, purpose-built filling machine for bags and pouches of various sizes. The company is also excited to announce that it is now offering a full line of Bag-in-Box bags, cementing its standing as the go-to resource for alternative wine and spirits packaging.

AstraPouch® is the exclusive sole distributer of AstroPaq® and AstroMini®, the cutting-edge leaders in soft packaging for the wine and spirits industry. The company was started in 2009 by longtime wine and spirits insider Dave Moynihan, a former executive at Constellation Brands and an expert in wine and spirits packaging.


LiDestri's Sangria in the Astrapouch® Wins Big at WSWA for the 2nd Straight Year!
11 April, 2014


LiDestri's wine punch Sangria packaged in the 1.5L Astrapouch® won big at the WSWA convention is Las Vegas for the second year in a row!  Taking home the Silver medal in the Tasting Competition, LiDestri's Sangria pouch was a hit around the show.  Even it's sister pouch - LiDestri's Bloody Mary - took home a Silver as well!  Congratulations to the team.  Run to your nearest retailer to try out this amazing tasting pouch!  You can get more information on the Astrapouch by visiting www.astrapouch.com!


Now Offering BIB Bags in a Full Range of Sizes at Astrapouch.com!
31 March, 2014


AstraPouch® now offers BIB bags in a full range of sizes in the online store. With our state-of-the-art manufacturing process and fully automated production, we’ll fulfill your orders quickly and cost-effectively. No minimums, no hassles, just easy online ordering!

Why choose AstroBag™

  • Custom engineering and materials
  • EVOH co-extruded bag with one-way tap
  • Highest possible oxygen protection
  • Strict quality control system
  • Custom taps available
  • Compatible with all AstroFill® filling machines (may require adaptation kit)

Visit www.astrapouch.com for more details and to place your order!


Come to Booth 116 at the Eastern Winery Expo To Get Your Coupon Code!
28 February, 2014


If you will be attending the Eastern Winery Expo in Lancaster, PA this week, come to our Booth #116 to see what's new in alternative wine packaging.  We will give you a coupon code for a special show-only discount on pouches!  See you there!


Come to Table 14 at the Ohio Wine and Grape Conference for all your Packaging and Filling Needs!
11 February, 2014


If you will be attending this year's Wine and Grape Conference in Ohio, be sure to stop by Table 14 to see the AstraPouch team in action.  We will have free samples and tons of information to give away.  See you there!

http://southcenters.osu.edu/about-us/events/horticulture/2014-ohio-wine-and-grape-conference


Visit us at Booth #2411 at Unified and Booth #205 at Midwest and See What's New in Alternative Packaging and Filling!
17 January, 2014


Stop by Booth 2411 on the third floor at the Unified Symposum in Sacramento and Booth 205 at The Midwest Wine Show and see all the new things Astrapouch has to offer including new pouch sizes and cool new filling equipment.  See how you can join the soft-packaging revolution just in time for Spring!


New Website and Online Store Launched!
03 January, 2014


Come check out our new and improved website and online store at www.astrapouch.com and find out why we really are the "Amazon" of pouches!


Want to see what the "Amazon" of pouches looks like?
13 December, 2013


Check out our new and improved online storefront for fast and easy purchasing of all your wine packaging and filling needs!  We are revolutioninizing the wine and spirits industry at www.astrapouch.com!


Parrot Bay AstraPouch Wins Gold at the 2013 Gold Ink Awards!
29 August, 2013


The Parrot Bay AstraPouch received gold, in the flexible packaging category, at the 2013 Gold Ink Awards. The Gold Ink Awards is the industry’s most prestigious print competition, from Printing Impressions magazine.

View The Results!

To learn about packaging your wine in a really fun and eye-catching way, please contact us at 585-259-9202 for a free (and no obligation) consultation!


3.0L Astropaq™ White Pouch Makes Its Debut!
19 August, 2013


Astrapouch North America is proud to announce that we have officially launched the 3.0L Astropaq™ wine pouch!  We want you to be the first to debut this larger multi-serve packaging option to your winery and tasting room customers, and especially your on-premise accounts looking for a fresh pour night over night.  The 3.0L Astropaq™ is being offered as a Starter Kit, which includes 10 pouches and a starter filling fixture for $44.95, as well as in a box of 250 pouches starting at $525.  Check out more information here: http://www.astrapouch-na.com/order/.  

You've been asking for it and now it's here! Hurry and order your 3.0L pouches today and remember, like 3.0L Bag-in-Box, we are seeing no seasonality on the 3.0L packaging as your consumer wants an everyday drinking wine in their fridge that stays fresh for up to 4 weeks once opened!


Meridian Pouch wins Gold Medal in the annual FTA Excellence Awards!
24 June, 2013


Treasury Wine Estates Meridian brand Astrapouch has won the gold medal in the annual Flexographic Technical Association Excellence Awards!

Judges’ scores for the Flexographic Technical Association’s 2013 Excellence in Flexography Awards have been tallied! Over the course of four, late January days, 35 judges and II committee members huddled over, discussed and critiqued 517 entries.  Check out the award for the Meridian Astrapouch here:

http://www.astrapouch-na.com/2013/06/meridian-pouch-wins-gold-medal-in-the-annual-fta-excellence-awards/


We got the COVER of Vineyard & Winery Management this month!!
09 May, 2013


The AstraPouch was the cover story for this month's Vineyard & Winery Management magazine talking all about "The Pouch Revolution" that is sweeping North America!  You can read the full article here: http://www.astrapouch-na.com/2013/05/the-pouch-revolution/  


Growing Flexible Packaging Industry Proves Its Staying Power With The Astrapouch!
29 April, 2013


The Astrapouch was recently featured in Food and Beverage Packaging Magazine!  This burgeoning segment boasts benefits for both brand owners and consumers. To find out more, call us at 585-259-9202 and be sure to check out the full article on our News page here: http://www.astrapouch-na.com/2013/03/growing-flexible-packaging-industry-proves-its-staying-power/  


The AstraPouch was featured in Package Design Magazine!
12 April, 2013


Check out the Product Focus section of the March issue of Package Design magazine to see Glenora Wine Cellars' Chillaxin' Red AstraPouch™ in action!  Visit the article link here: http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201303/index.php#/30


Visit Booth 166 at the Eastern Winery Expo!
01 March, 2013


The Astrapouch-Impaq team will be exhibiting at the Eastern Winery Expo in Lancaster, PA on March 6th and 7th.  If you are attending the show, stop by Booth 166 to see our new pouches and hear about all the cool stuff going on in 2013 with eco-friendly packaging!  We will have free samples to give out too!  Check out the Show's website here: http://www.easternwineryexposition.com/


Visit Booth 619 @ Rochester Viticulture 2013 this week to check out our new pouch sizes and our mobile bottling unit!!
04 February, 2013


Astrapouch-Impaq will be hitting the trade show circuit again this week with our "hometown show" at Viticulture 2013 at the Rochester, NY Convention Center.  Stop by booth # 619 to see what we are introducing to the wine and spirits packaging industry this year.  We will also be sponsoring the speaker series on Innovative Packaging on Thursday, February 7th at 3:30pm EST featuring the Glenora and Hazlitt's Red Cat pouches!

 

Check out the Show's website here: http://vit2013.com/Program.html


Perk Up Your Packaging
21 January, 2013


AstraPouch takes flight

When we first wrote about the AstraPouch package, we deemed it “Too New to Be Trendy.” The concept of a compact, virtually indestructible envelope had earned acceptance in Europe, Australia and South Africa but was still unknown in North America.

Dave Moynihan, a former executive at Constellation Wines, thought North America was ripe for the bag-withouta-box and founded AstraPouch North America in Penfield, N.Y. His first client was Glenora Winery in Dundee, N.Y., and upstate New York remains a leading market, but the appetite is growing, notably in the outdoorsy Pacific Northwest.

Read Full Article

 


Come to Booth 2311 @ Unified to Learn About the New Packaging Alternative Revolutionizing the Industry!
04 January, 2013


DRINK OUTSIDE THE BOX.

Wine Pouch Astrapouch - Wine PackagingAstraPouch North America is proud to introduce the latest advancement in wine and spirits packaging – the AstraPouch! This product is revolutionizing the industry.

Replacing heavy glass bottles and bulky bag-in-box packaging, the lightweight AstraPouch is a durable, convenient and eco-friendly way to bring wine and spirits to the consumer market.

Never before has there been a package so sleek, so marketable, so efficient or so profitable.

  • Durable. Specifically designed with multiple layers so it can withstand a hit, or more importantly a drop, the AstraPouch is a stronger, safer alternative to glass bottles.
  • Cool. The same layers that keep the pouch strong also keep it cool, and fast. The specially designed material allows for quick cooling for fast enjoyment.
  • Efficient. One AstraPouch can hold two 750 ML glass bottles worth of wine.
  • Smart. The nozzle is a one way street; when the wine or liquor is poured, the oxygen stays out, keeping your product fresher, longer.
  • Loud. The entire pouch can be designed to represent your brand, unlike the limiting labels on glass bottles.
  • Green. AstraPouch has an 80% reduced carbon footprint compared to glass.
Come to Booth #2311 at the Unified Wine and Grape Symposium to meet the AstraPouch team and talk about how this amazing product will benefit your brand!

AstraPouch and Off the Vine Partner Up for Mobile Pouching!
06 November, 2012


Off the Vine LLC was created for mobile "bottling" (wine-in-a-pouch) to deliver high quality and friendly service to small and medium sized wineries.  Our mobile specialists (award-winning winemakers) have years of experience with "traditional" bottling and have expanded to include mobile wine-in-a-pouch packaging.  We also offer filling and labeling for AstraPouch wine bags.  Read more →

 

ASTRAPOUCH ADVANTAGES

  • CHILLS FAST
  • 80% SMALLER CARBON FOOTPRINT
  • GREAT FOR BEACH, BOATING, POOLS, PICNICS, OUTDOOR EVENTS, ETC.
  • STAYS FRESH FOR A MONTH
  • GREAT FOR WINE-BY-THE-GLASS RESTAURANT SALES
  • ECO-FRIENDLY
  • 68% OF THE COST OF TRADITIONAL BOTTLING

 


Wine Producers Serving Greener Packaging
18 September, 2012


Wine producers serving greener packaging

Perhaps more than any other alcoholic beverage, the packaging used for wine was often viewed as an indicator of quality. Heavy, glass bottles were the norm and served the wine industry for hundreds of years.

However, environmental and economic concerns have encouraged some in the industry to shed packaging weight and many wine producers are thinking outside the bottle.

While wine glass bottles are still the majority, the opportunity for alternative packaging is increasing, said David Schuemann, owner and creative director of CF Napa Brand Design, a firm specializing in branding, which includes packaging and structural designs, for the wine, spirits, and beer industries.

"There is a big change happening in the business, and the younger generation, who are green conscious, are the ones leading it into the future," he said. "Alternative packaging definitely has legs and it's here to stay. I don't see it as a fast fad in any way."

Pouches, cartons aim to make wine 'greener' 

Schuemann said one of the latest packaging trends is wine served in pouches, such as the Astrapouch, a wine package that stands up straight and flat, and can hold the equivalent of two 750-ml bottles. Its resealable, one-way plastic spout keeps opened wine fresh for up to a month in the fridge.

Napa Valley Design worked with Clif Family Winery on launching the Astrapouch. The company had used bottles for its wine packaging, but wanted a more eco-friendly packaging.  

Schuemann said recent sales figures show the Astrapouch sales have outpaced the company's glass bottle sales.

"It's a really good fit for their core demographic; outdoor enthusiasts of all types who are environmentally aware," he said. "I think they love the whole alternative feel."

Wine lovers shouldn't have to choose between quality wine and a healthy planet, said Matthew Cain, owner of Yellow+Blue wines.

Cain has been in the wine business for years, and said the industry has been somewhat behind on producing innovative packaging. 

"Packaging doesn't make a wine good or bad; there is plenty of bad wine out there in glass," he said. "We look at packaging to help achieve our business goal of delivering high-quality wine to the market without an environmental cost, we look at it as a solution rather than a gimmick."


Astrapouch was featured in Packaging Digest!
22 August, 2012


 

Wine in a pouch is one more move by the wine industry into more environmentally friendly and convenient packaging. Clif Family Winery, St. Helena, CA, has introduced the Climber Pouch, a 1.5L pouch of wine that contains the equivalent of two 750mL bottles and is designed for the outdoors.rrrbeauty.jpg


The Climber Pouch, which is supplied by AstraPouch, features a dispensing spout and will stay fresh for up to a month in a cooler. According to AstraPouch, the pouch, which is double-gusseted to optimize shelf presence, is made of a laminate consisting of (inside to outside) PE metalized polyester (for oxygen protection) and reverse-printed clear PET.

 
Clif Family Winery owner Gary Erickson says, "The Climber Pouch is affectionately known as the ‘all-terrain wine transport' around here. A day spent out on the hiking or bike trail that ends with friends, food and wine is our idea of a perfect day. The portability and flexibility of the Climber Pouch lets outdoor enthusiasts of all types wind down their adventures with the pleasure of great wine." The pouches, which include Chardonnay and Cabernet Sauvignon, sell for $16.99.

New Packaging from AstraPouch - As featured in Wine Business Monthly!
07 August, 2012


Expanded line of pouches and fillers now affordable for wineries of any size!

I recently talked with Dave Moynihan, president of AstraPouch,
who two years ago introduced the U.S. wine world to his new concept package
from South Africa. Back then I wrote about the durable 1.5-liter soft pouch
and its many attributes, like having high portability with low material cost,
acting as a billboard for creative graphics, eliminating oxidation and even
offering accessibility to no-glass venues. All this makes for new marketing
ideas “outside the box.” Which is the whole point. AstraPouch is an eyecatching,
bag-in-the-box without the box.
The company is booming and no longer imports pouches. With a new
licensing agreement, they now have a domestic and continuous supply
chain, from production facilities to 10-color flexo printing, warehousing and
distribution.
What is even better is that by initially servicing large wineries, the company’s
success now allows it to focus on smaller wineries across the country. The
cost of entry is so low that wineries of any size can begin experimenting with
this new packaging—like small, custom production runs sold right out of
the tasting room. I really like affordable products that offer fresh marketing
opportunities to everyone, especially when it involves packaging.
The original pouch was 1.5 liters, but now a 3.0-liter pouch is also available.
Both pouches are still the only soft containers rigid enough to stand by
themselves on a shelf, thereby offering a unique presentation, leaving labeling
intact and completely visible.
The other new pouch in their line is called the 1.5-liter AstropaQ™.
What’s cool is it’s a clean, white pouch with no graphics applied. (The bulk
of their business will still be pouches with winery-supplied graphics printed
on the package.) These come at a minimum of 25,000 units per SKU. With
the plain white AstropaQ, however, you can purchase a single box containing
only 320 units. The box weighs 31 pounds, and FedEx delivers it to your
winery. Compare that cost to 320 1.5-liter glass bottles.
With the AstropaQ, you simply apply your own pressure-sensitive labels
directly onto the white pouch of whatever varietal you want to sell that day.
And remember, with the valve, there is no cork or foil. For a minimum investment,
seasonal marketing promotions are suddenly at hand: 1.5-liter packs
are immediately available for the beach, the boat or the picnic, and they all
move right out the tasting room door at “full retail.” You also eliminate the
soggy box in the cooler or looking for a corkscrew.
To make this happen, AstraPouch offers an entry-level, bench-top filler
called the Astrofill-100. Filling is simple. Again, you start by applying your
existing pressure-sensitive labels to the flat surfaces. Then remove the valve,
sparge (inflate the pouch) with nitrogen, gravity-feed the wine, reseal and
you are done. I was told the best method is to purchase an inexpensive digital
scale, tare and fill to a predetermined weight.
The pouches come with finger holes for carrying but why not add a display
rack in the tasting room featuring your wines? Better yet, have some chilling in the back. I was told you canget wine to temperature in 15minutes. As mentioned, the pouches also will stand on their own in neat rows, plainly in view behind the cash register.

Any smart vendor offers equipment upgrades, and AstraPouch has other fillers available to increase
production. If pouches really start to sell, you buy into the semi-automatic Astrofill™ 3000 (3/4-pouch/minute) or the faster Astrofill™ 4000 (8/10 p/m).
Full automation will be the Model #8000, soon to be released. The company
also offers a co-pack network on both coasts. Deliver your wine and pouches
and packaging is done for you.
The semi-automatic fillers are made in America for ease of service and
spare parts. They are all 110/120-volt, single-phase and pull a minimum of
2 amps. The process is the same as the manual equipment: insert the empty
pouch, sparge, fill and seal. You supply nitrogen and air. Clean-up is CIP with
either hot water or steam. What’s really cool is a winery now can offer 1.5-liter
or 3.0-liter packaging without having to modify its existing 750-ml bottling line. Avoiding the cost of change parts (alone) will pay for this equipment.
What’s Cool: AstraPouch is not intended to replace glass bottles—though
on my fishing boat, that works. It is all about convenience, efficiency and
really cool marketing possibilities that will add nicely to your tasting
room sales.
For those interested, the most recent data from The Nielsen Company on
wine category segments show that the dollar volume share of 1.5-liter wine
is consistently 20 percent of the total of all table wines. Think about that at
your next marketing meeting.
I like that the pouch is only 2 percent total weight of the finished package. I
was also told a single truckload of flat, empty AstraPouches translates into 14
truckloads of empty glass bottles. You can greenwash that any way you want,
but it sounds good to me.
For more information, contact AstraPouch president Dave Moynihan at
www.astrapouch-na.com or 585-259-9202.


ASTRAPOUCH NORTH AMERICA INTRODUCES NEW THREE LITER STAND-UP FLEXIBLE POUCH!
10 July, 2012


   
 Hazlitt 1852 Vineyards has released its best-selling wine brands, Red Cat and White Cat, in a three liter Astrapouch.  An innovative new packaging technology, the stand-up, refrigerator-friendly pouch is attractive to consumers due to portability and increased shelf life of the wine after opening.  The Red Cat and White Cat Party Pouch also offers an eco-friendly reduction in packaging waste.

Additional benefits of this non-breakable package include faster chilling and offers no waste for at home or on-premise service by the glass.  It provides a cost-effective and lightweight alternative when compared to four 750 ml or two 1.5L bottles.

The Red Cat and White Cat Party Pouches will be available in Connecticut, Delaware, District of Columbia, Florida, Maryland, Maine, Mississippi, New Hampshire, New Mexico, New York, Ohio, Pennsylvania, South Carolina as well as at Hazlitt 1852 Vineyard's and Hazlitt's Red Cat Cellars wine shops and online.

Red Cat is considered the number one selling domestic wine in New York State.  Exceeding 200,000 cases in annual sales, the winery is seeking new distribution opportunities throughout the United States to expand the availability of its brands.

Additional information on the Astrapouch is available here.  

 


Astrapouch Introduces New 3.0L Size Stand-Up Flexible Pouch
18 June, 2012


Astrapouch North America has introduced a new size in flexible packaging for wineries and distributors - the 3.0 Liter AstropaQTM.

Say goodbye to bulky bag-in-box packaging and heavy glass bottles! AstropaQ™ is fast becoming the industry standard for durability & convenience. And with their new 3.0 Liter size, AstropaQ™ now holds twice the volume. This is a perfect opportunity to dominate the “Bag-in-a-Box” market with beautiful, lightweight packaging that makes a huge splash!

AstropaQ™ is the eco-friendly way to bring wine and spirits to the consumer market in an eye-catching way that builds brand loyalty. Never before has a package been so sleek, marketable or efficient. Consumers find this packaging attractive due to portability and increased shelf life after opening.

While both the Astrapouch™ and the AstropaQ™ offer multiple financial, technical and marketing advantages, the new 3.0L AstropaQ™ is the perfect flexible packaging alternative for wineries using bag-in-box type packaging now.

The Astrapouch™ and AstropaQ™ are available across the United States and Canada to wineries and distributors looking to expand their offerings with this innovative packaging.

About Astrapouch North America

Astrapouch North America is the exclusive supplier of the Astrapouch™ and the AstropaQ™ in the United States and Canada. This industry leading, stand-up flexible packaging was first developed in a South African winery and has since revolutionized the wine and spirits industry. The company was started by longtime wine and spirits insider, Dave Moynihan, a former executive at Constellation Brands and an expert in wine and spirits packaging.

For more information, visit http://www.astrapouch-na.com/what-is-astrapouch/astropaq-3l/


Pouches, tin cans and cartons to replace glass wine bottles
06 June, 2012


Glass wine bottles are under threat from Tetra-Pak cartons, foil pouches and tins cans, new research claims.

Tin cans
The alternative packaging, long dismissed as downmarket, is set to grow by up to 15 per cent next year.

Paper, carton and foil can be cheaper to manufacture in bulk, more convenient for the consumer and more environmentally friendly, according to a study by The Grocer.

It found that ranges of boxed wine, previously associated with cheaper grape varieties, are increasingly being introduced into mainstream supermarket shopping.

M&S has ten varieties of wine sold in pouches and Asda is introducing four own-label pouches this summer - one chardonnay but also a rose, pinot grigio and shiraz.

Pouches have an estimated 80 per cent lower carbon footprint than glass packaging, said the report.

The market for wine in cans is set to grow to 200 million litres a year across Europe next year, finding a market with young drinkers in particular.

The first Tetra-Pak carton of wine is expected to be introduced to the UK for the first time within 12 months.

And paper bottles, used already for milk in Asda, are to be adapted for wine and should be in shops by the end of this year.

A spokesman for The Grocer said: "Packaging innovation is set to transform the look and sustainability credentials of the wine aisle.

"Buyers predict a sharp increase in the number of wines in cans, pouches, cartons and paper bottles on shelves."


New packaging offers wine to go for picnic season
24 May, 2012


New packaging offers wine to go for picnic seasonportable_wine.jpg

Enjoying good wine in the great outdoors is fun, but toting glass bottles on the trail is no picnic.

Enter the new crop of alternatively packaged wines in cartons, cans and other trail-ready options.

Sure, for actual hydration you'll want to tote along water or whatever energy drink you favor. But for that moment when the hike is done, the mountain bike path conquered, or you're just relaxing and grilling a few steaks on a lazy Sunday, these wines make it easy to blend libations with explorations.

As Brad Day, a wine lover and outdoorsman who runs the outdoor activities website WeekendSherpa.com puts it, "It adds a nice element to sitting back and enjoying the natural surroundings."

So here are some wines that make good traveling partners.

— PACK A POUCH

The Climber is billed as "all-terrain wine transport," and it is. Available in chardonnay or cabernet sauvignon, this wine comes in a foil pouch with a hole punched at the top so it can be clipped to a backpack with a carabiner hook.

It shouldn't come as a big surprise that The Climber comes from Clif Family Winery founded by Gary Erickson and wife Kit Crawford, the people behind the Clif energy bar. The Climber is widely available and also can be found at the Clif winery tasting room Vela Vino in St. Helena, a popular spot with bicyclists.

The pouch holds the equivalent of two regular bottles and has a suggested retail of $17, so the wine is light on your wallet as well as your pack.

The winery works with the group 1 Percent for the Planet, and 1 percent of Climber sales go to charity, in this case a partnership with Trees for the Future. What to pair with it? Gorp is good, or if you want to go a little more upscale you might try the Smoked Paprika Almonds from the Gary & Kit's Napa Valley line of snacks.



Read more: http://www.foxnews.com/leisure/2012/05/24/new-packaging-offers-wine-to-go-for-picnic-season/#ixzz1voS4AO2X


Astrapouch Named a Top 10 Logistics Innovator for 2012!
20 April, 2012


Cheers to AstraPouch from Food Logistics Magazine for being an Innovator in Alternatives to the Traditional Wine and Spirits Bottle!

While consumers took years to adjust to the Stelvin screw cap on wine bottles, the transition to alternative packaging seems to be going a little faster. Undoubtedly, the wider acceptance of more environmentally friendly packaging has something to do with it.

The AstraPouch was first developed and launched in South Africa in 2008, but the company is growing quickly in the U.S.

Not only is the pouch a superior way to maintain freshness, it’s great for shippers too. One truckload of empty AstraPouch packages is equal to 14 truckloads of empty glass bottles.

http://www.foodlogistics.com/article/10657357/top-10-logistics-innovators?page=3


Introducing the Newest Ready-To-Drink Cocktail in the Astrapouch from Malibu - Melon Margarita!
03 April, 2012


Pernod Ricard USA has introduced a new flavor extension to its Malibu premixed cocktails line, Melon Margarita. The new product will retail for $19.99 and be sold in a 1.75-liter Astrapouch. The Malibu cocktails range, launched last June, also features Tropical Sea Breeze, Rum Punch, Caribbean Cosmo and Tropical Mojito variants. The Melon Margarita cocktail follows two recent extensions to the core Malibu rum brand, Malibu Red and Malibu Sunshine. After reversing a decline in 2010 with 1.9% growth, Malibu rose 5.6% in the U.S. last year to 1.7 million cases, according to Impact Databank. The brand does approximately half its global business in the U.S.



Astrapouch & Wright Label Introduce the "Tag Your Bag" program at Wineries Unlimited!
20 March, 2012


Astrapouch North America and Wright Labels, leaders in packaging and marketing solutions for the wine industry, announced the launch of the “Tag Your Bag” program at the Wineries Unlimited Trade Show, March 28 – 29, 2012, offering a low-cost packaging solution for small to mid size wineries. Additionally, Wright Labels will offer on site concierge design services.

Instead of the typical pre-printed bags, which carry a minimum order of 15,000 bags per variety, Wright has partnered with wine bag maker AstraPouch North America to offer small wineries a low-cost, “do-it-yourself” kit, complete with a label and an unbranded white pouch – equivalent to two standard 750ml bottles – with just a 160 bag order minimum.

“Over the last several years, we’ve seen a shift to alternative and innovative packaging of wines,” said Wright President and CEO Greg Wright. “Our new ‘Tag Your Bag’ program provides customers a budget-friendly branding opportunity that helps them keep costs down without compromising on the quality of the final product.”

As a part of its service offering at the show, the company will also offer a one-hour free consultation with an on-site designer, as well as staffers who will be available to assist clients with labels, logos, rack cards, brochures, banners or signage needs. Wright will operate the center in Booths #505 - 507 and Astrapouch will be in Booth #703, from March 28th through March 29th. The show will be open each day from 10am to 4pm.


Come to Booth #703 @ Wineries Unlimited to Learn About the New Packaging Alternative Revolutionizing the Industry!
12 March, 2012


As a low carbon alternative to the glass bottle, the AstraPouch is an eco-friendly, convienent and durable way to make your product stand out from the rest.  The AstraPouch is easy to carry and enjoy on the go!  It's unique design helps beverages cool faster while the nozzle allows for smarter dispensing and a longer shelf life.  To hear more about how the AstraPouch can transform your brand, stop by Booth #703 at Wineries Unlimited on March 28th & 29th in Richmond, VA.  You can also visit us on the web at www.astrapouch-na.com!


Come to Booth #91 @ the Eastern Winery Expo to Learn About the New Packaging Alternative Revolutionizing the Industry!
22 February, 2012


As a low carbon alternative to the glass bottle, the AstraPouch is an eco-friendly, convienent and durable way to make your product stand out from the rest.  The AstraPouch is easy to carry and enjoy on the go!  It's unique design helps beverages cool faster while the nozzle allows for smarter dispensing and a longer shelf life.  To hear more about how the AstraPouch can transform your brand, stop by Booth #91 at the Eastern Winery Expo on March 7th & 8th in Lancaster, PA or Booth #703 at Wineries Unlimited on March 28th & 29th in Richmond, VA.  You can also visit us on the web at www.astrapouch-na.com!


Thank You to All Who Came To The AstraPouch Booth @ Unified!
03 February, 2012


This year's Unified Wine and Grape Symposium was another huge success for Astrapouch and their eco-friendly wine pouch!  With a record number of attendees visiting our booth, it's no secret that the wine pouch is poised to revolutionize the industry.  To see what Astrapouch is all about, visit us at www.astrapouch-na.com.

bluebirdbeach 


Visit Booth 2104 @ Unified this week to see the Astrapouch and find out what it can do for your brand!
23 January, 2012


DRINK OUTSIDE THE BOX.

Wine Pouch Astrapouch - Wine PackagingAstraPouch North America is proud to introduce the latest advancement in wine and spirits packaging – the AstraPouch! This product is revolutionizing the industry.

Replacing heavy glass bottles and bulky bag-in-box packaging, the lightweight AstraPouch is a durable, convenient and eco-friendly way to bring wine and spirits to the consumer market.

Never before has there been a package so sleek, so marketable, so efficient or so profitable.

  • Durable. Specifically designed with multiple layers so it can withstand a hit, or more importantly a drop, the AstraPouch is a stronger, safer alternative to glass bottles.
  • Cool. The same layers that keep the pouch strong also keep it cool, and fast. The specially designed material allows for quick cooling for fast enjoyment.
  • Efficient. One AstraPouch can hold two 750 ML glass bottles worth of wine.
  • Smart. The nozzle is a one way street; when the wine or liquor is poured, the oxygen stays out, keeping your product fresher, longer.
  • Loud. The entire pouch can be designed to represent your brand, unlike the limiting labels on glass bottles.
  • Green. AstraPouch has an 80% reduced carbon footprint compared to glass.
Come to Booth #2104 at the Unified Wine and Grape Symposium to meet the AstraPouch team and talk about how this amazing product will benefit your brand!

Come to Booth 2104 @ Unified to Learn About the New Packaging Alternative Revolutionizing the Industry!
16 January, 2012


DRINK OUTSIDE THE BOX.

Wine Pouch Astrapouch - Wine PackagingAstraPouch North America is proud to introduce the latest advancement in wine and spirits packaging – the AstraPouch! This product is revolutionizing the industry.

Replacing heavy glass bottles and bulky bag-in-box packaging, the lightweight AstraPouch is a durable, convenient and eco-friendly way to bring wine and spirits to the consumer market.

Never before has there been a package so sleek, so marketable, so efficient or so profitable.

  • Durable. Specifically designed with multiple layers so it can withstand a hit, or more importantly a drop, the AstraPouch is a stronger, safer alternative to glass bottles.
  • Cool. The same layers that keep the pouch strong also keep it cool, and fast. The specially designed material allows for quick cooling for fast enjoyment.
  • Efficient. One AstraPouch can hold two 750 ML glass bottles worth of wine.
  • Smart. The nozzle is a one way street; when the wine or liquor is poured, the oxygen stays out, keeping your product fresher, longer.
  • Loud. The entire pouch can be designed to represent your brand, unlike the limiting labels on glass bottles.
  • Green. AstraPouch has an 80% reduced carbon footprint compared to glass.
Come to Booth #2104 at the Unified Wine and Grape Symposium to meet the AstraPouch team and talk about how this amazing product will benefit your brand!

ecoVINO Wines in the AstraPouch Wins Best of Class at the 2012 San Francisco Chronicle Wine Competition!
09 January, 2012


2012 SFCWC Label Contest

By Michael Haran

The results are in for our 2nd annual 2012 SFCWC Label Contest. This year we included four Best-of-Class categories as well as a Sweepstakes winner.

This year’s judges included Elizabeth Slater of “In Short Marketing;” Dave Miller of “PackagingArts” a wine label and marketing materials printing company; Michael Traverso of Traverso’s Market; Jennifer Tincknell of Tincknell & Tincknell wine marketers; and Elliott Mackey publisher of Wine Appreciation Guild.

Sweepstakes
This year’s Sweepstakes winner is from Mutt Lynch winery in Healdsburg, Ca. The wine is a 2009 Sonoma County red wine (they call it 'Muttitage') and is a blend of 87% Cabernet Sauvignon, 12% Merlot and 1% Cabernet Franc. It retails for around $25.00. The label art is from a painting by artist Nancy Schutt and was the winner of the winery’s “Naughty Dog” 3rd Annual 2011 'dog art' wine label contest.

Classical
The Best-of-Class Classical label went to Ferrington Vineyards – Schoeneman – 2009 Gewurztraminer. The finalists included Black Coyote – 2009 Cabernet Sauvignon; Echelon Vineyards – 2010 Pinot Noir; Judson Winery – Walsh Ranch – 2010 Pinot Noir; Judson Winery – Walsh Ranch – 2010 Pinot Noir; and Katarina Wines – Field Vineyards – 2003 Cabernet Sauvignon.

Artistic
Mutt Lynch Winery’s 2009 Red Blend “Out of Reach” won not only BOC but also the Sweepstakes. Another Mutt Lynch label was a finalist in the Artistic Class that being 2009 Primitivo – MFB (man’s best friend). Harmony Wynelands - Pipe Dreams – Zinfandel; Oso Libre’s 2008 Bordeaux, Bordeaux Reserve; and Peltier Station – USB were the other Artistic Finalist.

Whimsical
The Whimsical class BOC was won by ecoVino Wines – Grape to Glass – 2010 Chardonnay. The finalist are J. Baldwin Wines – Half Acre – 2006 Zinfandel; Ripken Vineyards & Winery – 2008 Temparnillo; Tom Eddy Winery – 2010 Mooton Rouge; and Van Duzer Vineyards – 2009 Pinot Noir.

Series
Happy Camper won the Series BOC. The other entrants were Alexander Vineyards; Ciff Family Winery (The Climber); De’ve Winery; Westport Winery; and Woodbury Vineyards.

We would like to thank all of the wineries that entered this year’s label contest. Some marvelous labels were entered. We would also like to congratulate this year’s winners. Good job all the way around.
 

The Judges: Michael Traverso, Jennifer Tincknell, David Miller, Elizabeth Slater and Elliott Mackey
The Judges: Michael Traverso, Jennifer Tincknell, 
David Miller, Elizabeth Slater and Elliott Mackey
Label Sweepstake Winner
The Sweepstakes Winner: 
Mutt Lynch Winery’s label “Out of Reach”
The Classical Label Finalist
The Classical Label Finalist The Artistic Label Finalist
The Artistic Label Finalist The Artistic Label Finalist
The Whimsical Label Finalist The Series BOC Happy Camper
The Series BOC Happy Camper

AstraPouch Feature: Holiday Gift Guide
01 December, 2011


Holiday Gift Guide

AstraPouch Wines
Unbreakable and quickly chilled, these fine wines come in AstraPouch packs and are perfect for keeping aboard. They are even emblazoned with a nautical theme for a nice decor touch. Each pouch is equivalent to two 750-milliliter bottles. Choose Sonoma Coast chardonnay or Dry Creek Valley merlot.

$16.99
www.vintnerssignatures.com

image-botggastra

Source Link

 

 


Back to the future with wine pouches
07 June, 2011


By Leslie Gevirtz

NEW YORK | Tue Jun 7, 2011 6:03am EDT

(Reuters Life!) - The quest for the perfect wine container has been going on since the Stone Age when our ancestors drank naturally fermented grapes from animal-skin pouches.

They are now back in vogue in the United States where at least three U.S. wineries are offering wines in high tech foil pouches that resemble children's fruit drinks -- only for adults.

Glenora Winery in New York and the Clif Family Winery and Farm in California's Napa Valley use the pouches for wines from their vineyards, while Indulge, a start-up based in Santa Barbara, California is selling its wines, made from Sauvignon Blanc and Pinot Noir grapes sourced from growers in California, in the containers.

"We use it for our Riesling and Chardonnay. It's the same wine as you'll find in the bottles and it's really good quality," said Glenora's winemaker Steve DiFrancesco, adding the pouches flew off shelves when they appeared last summer.

The pouches, made in South Africa by AstraPouch, take half as long to chill as a bottle, weigh much less, and will keep the 1.5 liters, the equivalent of two regular-size bottles, of wine they contain fresh for a month after they've been open, DiFrancesco said.

Clif, which also produces the energy snack of the same name, put a karabiner, or metal loop, on the pouch and added it to its line of Climber wines, which include California Chardonnay and Cabernet Sauvignon, organic wines also available in bottles

"It's easy to pack in and pack out. It rolls into this tiny ball," said Linzi Gay, the winery's general manager. "It's the perfect way to take wine into the woods to go camping or hiking."

Indulge winery's owner Pierre LaBarge said its 2009 Pinot Noir and its 2009 Sauvignon Blanc are the first vintage it is selling in the pouches.

"I was looking to make a great value wine and I was looking for an environmentally friendly package," LaBarge explained. "This weights only 1.5 oz (44 ml) and it reduces the carbon footprint by 85 percent.

"I don't believe someone should have to pay just for convenience or to be environmental," said the 30-year-old winemaker. "These are world class wines in this package."

Wineries in Australia, Europe and South Africa have been using the pouches for several years, according to Dave Moynihan, president of AstraPouch North America.

Patrick McGovern, head of the Biomolecular Archaeology Laboratory at the University of Pennsylvania Museum of Archaeology and Anthropology, told National Geographic that the first wine-tasting may have occurred during the Paleolithic age when humans drank the juices of naturally fermented wild grapes from animal-skin pouches.

(Reporting by Leslie Gevirtz; editing by Patricia Reaney)


Wine in a Pouch?
29 March, 2011


Indulge Wines, eco-friendly pouches of winePhoto: Indulge Wines


If you're nostalgic for those fun Capri Sun pouches you sipped as a kid, you might be interested in the new package wine package vintners are trying out in an effort to be eco-friendly.

Indulge Wines, headquartered in Buellton (Santa Barbara County), California, recently rolled out two 1.5L wines packaged in an "Astrapouch": a 2009 Sauvignon Blanc, North Coast; and a 2009 Pinot Noir, Central Coast. Although right now they're only available in California, by summertime, wine-drinkers nationwide will be able to purchase the portable pouches. (Each pouch is the equivalent of two 750mL wine bottles.)
Winemaker Alan Philips has good chops. He formerly made wine for Foley Estates Winery (in Lompoc, also in Santa Barbara County) and has consulted on many Central Coast winery projects. A cut-out handle on the Indulge Wines' pouch allows you to grab-and-go, whether it's to the local park for a symphony performance or into the back yard to sip with a dinner of grilled fish. Owner and founder Pierre LaBarge IV has a master's degree in viticulture and a keen interest in wine production.

The wine is eco-friendly for many reasons: It's drinkable up to 30 days after opening (so it won't go to waste) and fewer fossil fuels are needed to transport the wine than if it were inside a glass bottle. Just two percent of the product is its weight -- the remaining 98% is the wine. Unlike boxed wines, which are essentially a bag inside a box, there is no cardboard or paperboard needed to package the wine.

And finally, you're probably wondering: Is this wine any good? I sampled the 2009 Sauvignon Blanc, North Coast, and enjoyed the balance of zippy, acidic notes with minerals. My conclusion is that it's the perfect transition into warmer weather. The wine is not packed with tropical-fruit notes but it's still fresh and crisp, and a nice departure from all the heavy red wines you've probably been drinking all winter long.


Read more: http://www.slashfood.com/2011/03/21/wine-in-a-pouch/#ixzz1HMVpbbur


AstraPouch introduces the latest eco-friendly wine brand to hit the market in the pouch - Indulge Wines!
01 March, 2011


2009 Pinot Noir central coast

Winemakers often refer to Pinot Noir as the “heartbreak grape.” Pinot Noir can be difficult to farm and make; it is a tempermental grape that demands a fair amount of attention. But when it turns out well, it can be one of the most pleasurable red wines. Its inherent flavor profile seems to go well with just about everything. It’s also one of those red wines you can just sip, without food.

2009 Sauvignon Blanc north coast

Sauvignon Blanc, when well farmed and made, has a naturally bright, crisp acidity that makes it fun to drink. It is the ideal sipping wine at the end of a long work day, or the perfect wine to take along on a picnic. Sauvignon Blanc is best served chilled, but try not to get it too cold. Putting too much of a hard chill on Sauvignon Blanc will mask some of its more delicate, fruit flavors.

the eco-friendly packaging alternative

Benefits of the astrapouch

  Package Type   Glass Bag-In-Box Carton Astrapouch Lowest Carbon Footprint       Highest Wine to Packaging Ratio       Lowest Transportation Costs       Stays Fresh Once Opened     Lowest Land Fill Pressure by Weight       Lowest Energy Input to Chill      

how will you enjoy indulge wines™?

Indulge Wines is packaged in the Astrapouch and can travel with you wherever you go:

 Visits to the beach
 Outdoor concerts
 Backyard parties
 Book-of-the-Month clubs
 Television event parties
 Family get-togethers and reunions
 Weddings
 The dinner table
 Front porch observing
 Dropping by a friend’s house

And just about anywhere else you can imagine.


Astrapouch Has a NEW Website! Check out www.astrapouch-na.com
14 February, 2011


New Look, New Opportunities

The specially designed AstraPouch is light, portable and guaranteed to draw a crowd, making your product stand out from the rest.

Responsible Packaging

As a low carbon alternative to the glass bottle, AstraPouch is an eco-friendly alternative to traditional wine and spirits packaging.

Putting the fun in functional

AstraPouch is easy to carry and enjoy on the go. Its unique design helps beverages cool faster while the nozzle allows for smarter dispensing and a longer shelf life.

Financial Advantages of Green Packaging
Learn how we can take the sales of your product to the next level.
Learn More about Financial Advantages
Wine Pouch by Astrapouch
Durable, convenient & eco-friendly.
Learn More about Marketing Advantages
Sustainable Packaging Technical Advantages
The latest product in wine & spirits packaging that will revolutionize the industry.
Learn More about Technical Advantages
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Trestle Creek Chardonnay in 1.5L AstraPouch
23 December, 2010


Trestle Creek Chardonnay in 1.5L AstraPouch

 

Glenora Trestle Creek Chardonnay in the new lightweight, environmentally-friendly, unbreakable package!

They released the first ever U.S. wine in the unbreakable, stay fresh AstraPouch package this summer. Due to its success, Glenora Wine Cellars has just released TRESTLE CREEK CHARDONNAY in the 1.5L AstraPouch! It is available online and in the Wine Shop at Glenora. Watch for it at your local wine store in the coming weeks.

1.5L is equivalent to 2 bottles of wine.  There are approximately 10 glasses per pouch.

The AstraPouch is a sleek, durable, and efficient pouch that is the new alternative to the heavier glass bottle and bulky bag-in-box standards.  Used to package wine and other non-carbonated beverages, the AstraPouch can chill the product quickly, won’t let air in while pouring and has a low carbon footprint. The AstraPouch features a convenient handle and allows wine to be free from the “no glass” rule.


Wine Trail Traveler - The AstraPouch is the perfect hiking companion!
14 September, 2010


New and unique wine packaging has been introduced into the United States. Will it take a while to catch on? Already the AstraPouch is being used in the UK, South Africa and Australia. The AstraPouch was developed by AstraPouch North America and is being used by Glenora Wine Cellars to package their Trestle Creek Riesling. Glenora is using the 1.5L pouch.

AstraPouch packaging offers a number of advantages for wineries and for consumers. These pouches are very light. If you have ever moved a case of empty glass wine bottles you’ll notice how heavy glass can be. This all adds up to an increased carbon footprint. By using AstraPouch packaging the carbon footprint should dramatically decrease.

The lighter weight of carrying wine is also great for the consumer who wants to carry the wine while camping or hiking.

The nozzle on the pouch allows wine to pour out but keeps oxygen from entering into the pouch and oxidizing the wine. According to the AstraPouch North America website, after opening the pouch, the wine will stay fresh for up to one month.

Kudos to Glenora Wine Cellars for beginning the use of a new environmentally friendly option to glass bottles.

Note: A review of Glenora Wine Cellars is available on the Wine Trail Traveler website at

http://winetrailtraveler.com/newyork/glenora.php.


Wine Pouches are Picnic and Tailgate Party Ready
19 August, 2010


glenora wine pouchWine packaging continues to evolve. We've seen more and more wines in boxes and cartons but Glenora Wine Cellars in Dundee, New York is debuting a wine in the AstraPouch pouch. The Trestle Creek Riesling is available in 1.5 liter AstraPouches. Like the wines, the pouches are made in New York. The pouches provide similar advantages to the bag-in-box but without the box. A one-way spigot keeps oxygen out. The pouches have a modest transportation footprint and chill faster. The light weight also makes them a good option for picnics. The wine itself has apricot and peach aromas and pairs with chicken, fish or other light fare and can be served as an apertif.

The pouches contain around 10 glasses and cost $17.99.


MALIBU® Launches New Premixed Cocktail Line in the AstraPouch!
11 August, 2010


Malibu® Caribbean Rum with coconut liqueur, recently announced the launch of Malibu Cocktails, a line of great-tasting premixed drinks packaged in environmentally friendly 1.75L AstraPouches.malibu_cocktails.jpg

Set to hit retail shelves beginning July 1, the line features three delicious blends that top the list of today’s most popular cocktails: Rum Punch, Caribbean Cosmo and Tropical Mojito.

Sheila Senhouse, Brand Manager Rums, Pernod Ricard USA, said consumer testing showed that the first-of-its-kind Malibu Cocktail pouch creates a high level of interest, communicates the product’s premium quality relative to other premixed brands and is ideal for outdoor social occasions [sic].

Made of soft plastic that allows for quicker chilling and keeps the product fresh once opened, the Malibu pouches also feature leak-proof dispenser nozzles that make pouring a snap and helps minimize waste. “It’s a natural extension of the Malibu brand and the Malibu philosophy of taking life less seriously,” Senhouse said.

Malibu Rum Punch Cocktail is made with Malibu Coconut and a blend of pineapple, banana, passion fruit and mango flavors; Malibu Caribbean Cosmo is a blend of Malibu Coconut, lime, orange and cranberry flavors; and Malibu Tropical Mojito blends Malibu Coconut with mango, mint and kaffir lime flavors. Senhouse added, “All three Malibu flavors are fun and refreshing and capitalize on the growing demand for great-tasting premixed contemporary cocktails.”


N.Y. Winery to Debut AstraPouch
05 August, 2010


Glenora will be first to launch new packaging in U.S.

AstraPouch  pouch Glenora wine RieslingGlenora Wine Cellars will debut Trestle Creek Riesling in 1.5L AstraPouches on July 4.

Dundee, N.Y. -- The first winery founded on Seneca Lake also will be the first in the United States to adopt the environmentally friendly AstraPouch package, when Glenora Wine Cellars releases its new Trestle Creek Riesling in 1.5L pouches July 4.

The pouches, profiled in Wines & Vines’ May packaging issue, already have made a splash in Europe. Like Glenora’s wines, they are a New York product from AstraPouch North America in Penfield.

They provide the protective and eco-friendly advantages of bag-in-box -- but without the box. A 1.5L pouch measures about 7 inches wide by 10 inches tall, and a slender 2-inches thick when filled with the equivalent of two standard 750ml bottles. Their transportation footprint is light, too: 98% wine to 2% package by weight. They are, according to AstraPouch president Dave Moynahan, multi-layered plastic, with a one-way spigot to keep oxygen out.

Glenora president Gene Pierce, who pioneered the Seneca Lake region when he founded the winery in 1977, told Wines & Vines that Moynahan came to him late last year in search of an established winery with a good reputation that would be willing to try the AstraPouches in the U.S. market. Glenora, named 2009 Winery of the Year by Tasters Guild International, fit the bill.

Pierce invested in a special machine that holds the pouches, removes the spigot, fills the containers and replaces the spigots. He is now in the process of bagging the equivalent of 4,000 cases of Riesling at the winery, which produces a total of 55,000 cases annually. “We’re taking it slow and easy,” he said, packaging the equivalent of about 500 cases per day on the new equipment. “It’s challenging not to say ‘bottling,’” he admitted.

The first release will be distributed in New York state through Empire Merchants North, and the pouches also will be available at the tasting room, a nice bonus for potential picnickers in the scenic Finger Lakes. The pouches, said Glenora’s administrative manager, Kerry Keller, “chill faster and stay fresh.” Their light weight, compact size and durability make them inviting options for backpackers and boaters.

Pierce hopes the package will find enough consumer (and retailer) acceptance for him to add a second packaging machine. “Our next product will be a Chardonnay,” he said. “We have limited distribution in two or three other states, and we’re looking for interest. If it turns out as we hope, we’ll be looking for broader distribution.”

As with screwcaps, bag-in-box, TetraPak and other innovations, with success comes imitation. “I welcome competition,” Pierce said, recalling the wine industry since Glenora’s solitary early days on Seneca Lake, which is now home to more than 100 wineries. “We like competition. It raises the bar for everyone.”

The AstraPouch, he said, “is a great way for us to come out with a new package, and give the Finger Lakes and Glenora some successful notoriety.”


Trade Show Booth # Information
Category Expires On Details
Title Name Email Phone
President Dave Moynihan dave@astrapouch.com (585) 259-9202
Director of Finance Erica Graham erica@astrapouch.com (585) 943-2852
Adobe Acrobat File

A California wine brand’s pouch offers a fresh take on wine packaging.


Just like all great things in life, a new product must prove itself overseas before being welcomed with open arms here in America.  While you read this, incredibly cool and intelligent people in Australia, South Africa and UK are enjoying wine and spirits from the AstraPouch.  Lets join the party people.

 

Filling Line & Tank Room

Why AstraPouch®?

We are the –er age.  We want everything to be faster,stronger,smaller,sleeker, efficient…-er, and of course it has to be GREEN.  The AstraPouch® is all of this wrapped up in one package and it's just waiting for all of us to figure it out.

  • Durable-specifically designed with multiple layers so it can withstand a hit, or more importantly a drop.  Lets see your glass bottle walk away from a fall from the car.
  • Faster cooling- the same layers that keep the pouch strong also cool the wine inside it faster so its ready for you sooner.
  • Efficient- depending on the size, one pouch can hold two glass bottles worth of wine without paying twice as much
  • Smarter- this nozzle is a one way street; wine comes out and oxygen stays out, keeping your wine fresher, longer.
  • Loud- the whole pouch is your space to sell your wine, not like those tiny labels on glass bottles.  Make a statement.
  • GREEN-And on top of all these improvements someone had the crazy idea that the package shouldn't hurt the earth. AstraPouch® has an 85% reduced carbon footprint compared to glass which means less damage to the Earth. I'll drink to that...
 
Wine Pouch Astrapouch - Wine Packaging