AstraPouch North AmericaBookmark and Share


ASTRAPOUCH NORTH AMERICA
  Write a Reference  

AstraPouch North America logo
Send Me Info

Contact Info


Facebook Twitter LinkedIn YouTube

Address: 1875 Baird Road
Penfield
NY, 14526
United States
Phone: (585) 259-9202
Fax:
Email: Click to email us
Web: Click to visit us
Primary: Dave Moynihan
See Contacts  for more...
 
Why AstraPouch?

We are the –er age.  We want everything to be faster,stronger,smaller,sleeker, efficient…-er, and of course it has to be GREEN.  The AstraPouch is all of this wrapped up in one package and it's just waiting for all of us to figure it out.


  • Durable-specifically designed with multiple layers so it can withstand a hit, or more importantly a drop.  Lets see your glass bottle walk away from a fall from the car.
  • Faster cooling- the same layers that keep the pouch strong also cool the wine inside it faster so its ready for you sooner.
  • Efficient- depending on the size, one pouch can hold two glass bottles worth of wine without paying twice as much
  • Smarter- this nozzle is a one way street; wine comes out and oxygen stays out, keeping your wine fresher, longer.
  • Loud- the whole pouch is your space to sell your wine, not like those tiny labels on glass bottles.  Make a statement.
  • GREEN-And on top of all these improvements someone had the crazy idea that the package shouldn't hurt the earth. AstraPouch has an 85% reduced carbon footprint compared to glass which means less damage to the Earth. I'll drink to that...
Wine is going green...

AstraPouch North America is proud to introduce the latest product in wine and spirits packaging that will revolutionize the industry...

Replacing heavy glass bottles and bulky bag in box packaging, the light weight AstraPouch is a durable, convenient and eco-friendly way to bring wine and spirits to the consumer market.

Here are the facts:

  • The filled AstraPouch is 98 percent wine and only 2 percent packaging by weight
  • The 1.5L AstraPouch has an 80% lower carbon footprint than two bottles of wine
  • 1 truck load of empty AstraPouch equals 14 truck loads of empty glass bottles
  • Chills fast, 14 minutes in the AstraPouch versus 40 minutes in a glass, using less energy
  • Resealable and stays fresh for up to one month after opening
  • No cork waste
  • Avoids the "no glass at beach" rule

 Like Us on Facebook

bluebirdbeach

AstraPouch
How do you fill one of those things?
Bluebird Pinot Noir
Another great wine in the AstraPouch!
Introducing the Bluebird Pouch
Bluebird Pinot Noir in the AstraPouch
The AstraPouch on the TODAY show
The Climber AstraPouch makes its TODAY show debut with Kathie Lee & Hoda! Check it out after the 02:36 mark.
Astrapouch Q-Pak - Wine Pouch for Small Winery
Finally the small winery can participate in the soft pack revolution and offer a 1.5L wine package. Low carbon footprint, quick chilling, durable, stay fresh wine pouch for the active wine drinker. Forget the "NO GLASS" rule at the beach, Tiki Bar, Tailgating, rafting, or picnic.


Malibu Caribbean Cosmo AstraPouch


Malibu Rum Punch AstraPouch


Bluebird Pinot Noir AstraPouch


Glenora Trestle Creek Riesling AstraPouch


AstraPouch on the famous NYC Times Square Reuters Building (30 stories high!) electronic billboard. Running the Malibu pouches ad every 12 minutes - Now that's exposure!


Point of Purchase Display Case


Bluebird Pinot Noir AstraPouch - Back View http://www.drinkbluebird.com/


Bluebird Pinot Noir recycled cardboard shipper


Point of Purchase Display - side view


Glenora Trestle Creek Chardonnay AstraPouch http://www.glenora.com/


Indulge Pinot Noir AstraPouch


Indulge Sauvignon Blanc AstraPouch


eco VINO Chardonnay AstraPouch http://ecovinowines.net/packaging/


The Climber Chardonnay & Cabernet Sauvignon AstraPouch http://www.climberpouch.com


Glenora Chillaxin' Red AstraPouch


Malibu Sea Breeze AstraPouch


Malibu Mojito AstraPouch


Ty Ku Sake AstraPouch

Caribbean Wave Premium Island Cocktails Launching in the Astrapouch!

CWave Beverages has recently launched Caribbean Wave Premium Island Cocktails in two pouched varieties: Goombay Punch Rum Cocktail and Cool Runnin’ Vodka Cocktail. Goombay Punch Rum Cocktail blends rum with peach, orange, pineapple and coconut flavors, while Cool Runnin’ Vodka Cocktail blends vodka with natural lemon and lime flavors. Each variety is packaged in ready-to-drink 1.75-liter Astrapouches that can be refrigerated or put on ice for a cold cocktail in 15 minutes, the company says. Each pouch makes 10 6-ounce cocktails and retails for approximately $17.99.

 

Caribbean Wave Premium Island Cocktails


News Archive
Astrapouch Named a Top 10 Logistics Innovator for 2012!
20 April, 2012


Cheers to AstraPouch from Food Logistics Magazine for being an Innovator in Alternatives to the Traditional Wine and Spirits Bottle!

While consumers took years to adjust to the Stelvin screw cap on wine bottles, the transition to alternative packaging seems to be going a little faster. Undoubtedly, the wider acceptance of more environmentally friendly packaging has something to do with it.

The AstraPouch was first developed and launched in South Africa in 2008, but the company is growing quickly in the U.S.

Not only is the pouch a superior way to maintain freshness, it’s great for shippers too. One truckload of empty AstraPouch packages is equal to 14 truckloads of empty glass bottles.

http://www.foodlogistics.com/article/10657357/top-10-logistics-innovators?page=3


Introducing the Newest Ready-To-Drink Cocktail in the Astrapouch from Malibu - Melon Margarita!
03 April, 2012


Pernod Ricard USA has introduced a new flavor extension to its Malibu premixed cocktails line, Melon Margarita. The new product will retail for $19.99 and be sold in a 1.75-liter Astrapouch. The Malibu cocktails range, launched last June, also features Tropical Sea Breeze, Rum Punch, Caribbean Cosmo and Tropical Mojito variants. The Melon Margarita cocktail follows two recent extensions to the core Malibu rum brand, Malibu Red and Malibu Sunshine. After reversing a decline in 2010 with 1.9% growth, Malibu rose 5.6% in the U.S. last year to 1.7 million cases, according to Impact Databank. The brand does approximately half its global business in the U.S.



Astrapouch & Wright Label Introduce the "Tag Your Bag" program at Wineries Unlimited!
20 March, 2012


Astrapouch North America and Wright Labels, leaders in packaging and marketing solutions for the wine industry, announced the launch of the “Tag Your Bag” program at the Wineries Unlimited Trade Show, March 28 – 29, 2012, offering a low-cost packaging solution for small to mid size wineries. Additionally, Wright Labels will offer on site concierge design services.

Instead of the typical pre-printed bags, which carry a minimum order of 15,000 bags per variety, Wright has partnered with wine bag maker AstraPouch North America to offer small wineries a low-cost, “do-it-yourself” kit, complete with a label and an unbranded white pouch – equivalent to two standard 750ml bottles – with just a 160 bag order minimum.

“Over the last several years, we’ve seen a shift to alternative and innovative packaging of wines,” said Wright President and CEO Greg Wright. “Our new ‘Tag Your Bag’ program provides customers a budget-friendly branding opportunity that helps them keep costs down without compromising on the quality of the final product.”

As a part of its service offering at the show, the company will also offer a one-hour free consultation with an on-site designer, as well as staffers who will be available to assist clients with labels, logos, rack cards, brochures, banners or signage needs. Wright will operate the center in Booths #505 - 507 and Astrapouch will be in Booth #703, from March 28th through March 29th. The show will be open each day from 10am to 4pm.


Come to Booth #703 @ Wineries Unlimited to Learn About the New Packaging Alternative Revolutionizing the Industry!
12 March, 2012


As a low carbon alternative to the glass bottle, the AstraPouch is an eco-friendly, convienent and durable way to make your product stand out from the rest.  The AstraPouch is easy to carry and enjoy on the go!  It's unique design helps beverages cool faster while the nozzle allows for smarter dispensing and a longer shelf life.  To hear more about how the AstraPouch can transform your brand, stop by Booth #703 at Wineries Unlimited on March 28th & 29th in Richmond, VA.  You can also visit us on the web at www.astrapouch-na.com!


Come to Booth #91 @ the Eastern Winery Expo to Learn About the New Packaging Alternative Revolutionizing the Industry!
22 February, 2012


As a low carbon alternative to the glass bottle, the AstraPouch is an eco-friendly, convienent and durable way to make your product stand out from the rest.  The AstraPouch is easy to carry and enjoy on the go!  It's unique design helps beverages cool faster while the nozzle allows for smarter dispensing and a longer shelf life.  To hear more about how the AstraPouch can transform your brand, stop by Booth #91 at the Eastern Winery Expo on March 7th & 8th in Lancaster, PA or Booth #703 at Wineries Unlimited on March 28th & 29th in Richmond, VA.  You can also visit us on the web at www.astrapouch-na.com!


Thank You to All Who Came To The AstraPouch Booth @ Unified!
03 February, 2012


This year's Unified Wine and Grape Symposium was another huge success for Astrapouch and their eco-friendly wine pouch!  With a record number of attendees visiting our booth, it's no secret that the wine pouch is poised to revolutionize the industry.  To see what Astrapouch is all about, visit us at www.astrapouch-na.com.

bluebirdbeach 


Visit Booth 2104 @ Unified this week to see the Astrapouch and find out what it can do for your brand!
23 January, 2012


DRINK OUTSIDE THE BOX.

Wine Pouch Astrapouch - Wine PackagingAstraPouch North America is proud to introduce the latest advancement in wine and spirits packaging – the AstraPouch! This product is revolutionizing the industry.

Replacing heavy glass bottles and bulky bag-in-box packaging, the lightweight AstraPouch is a durable, convenient and eco-friendly way to bring wine and spirits to the consumer market.

Never before has there been a package so sleek, so marketable, so efficient or so profitable.

  • Durable. Specifically designed with multiple layers so it can withstand a hit, or more importantly a drop, the AstraPouch is a stronger, safer alternative to glass bottles.
  • Cool. The same layers that keep the pouch strong also keep it cool, and fast. The specially designed material allows for quick cooling for fast enjoyment.
  • Efficient. One AstraPouch can hold two 750 ML glass bottles worth of wine.
  • Smart. The nozzle is a one way street; when the wine or liquor is poured, the oxygen stays out, keeping your product fresher, longer.
  • Loud. The entire pouch can be designed to represent your brand, unlike the limiting labels on glass bottles.
  • Green. AstraPouch has an 80% reduced carbon footprint compared to glass.
Come to Booth #2104 at the Unified Wine and Grape Symposium to meet the AstraPouch team and talk about how this amazing product will benefit your brand!

Come to Booth 2104 @ Unified to Learn About the New Packaging Alternative Revolutionizing the Industry!
16 January, 2012


DRINK OUTSIDE THE BOX.

Wine Pouch Astrapouch - Wine PackagingAstraPouch North America is proud to introduce the latest advancement in wine and spirits packaging – the AstraPouch! This product is revolutionizing the industry.

Replacing heavy glass bottles and bulky bag-in-box packaging, the lightweight AstraPouch is a durable, convenient and eco-friendly way to bring wine and spirits to the consumer market.

Never before has there been a package so sleek, so marketable, so efficient or so profitable.

  • Durable. Specifically designed with multiple layers so it can withstand a hit, or more importantly a drop, the AstraPouch is a stronger, safer alternative to glass bottles.
  • Cool. The same layers that keep the pouch strong also keep it cool, and fast. The specially designed material allows for quick cooling for fast enjoyment.
  • Efficient. One AstraPouch can hold two 750 ML glass bottles worth of wine.
  • Smart. The nozzle is a one way street; when the wine or liquor is poured, the oxygen stays out, keeping your product fresher, longer.
  • Loud. The entire pouch can be designed to represent your brand, unlike the limiting labels on glass bottles.
  • Green. AstraPouch has an 80% reduced carbon footprint compared to glass.
Come to Booth #2104 at the Unified Wine and Grape Symposium to meet the AstraPouch team and talk about how this amazing product will benefit your brand!

ecoVINO Wines in the AstraPouch Wins Best of Class at the 2012 San Francisco Chronicle Wine Competition!
09 January, 2012


2012 SFCWC Label Contest

By Michael Haran

The results are in for our 2nd annual 2012 SFCWC Label Contest. This year we included four Best-of-Class categories as well as a Sweepstakes winner.

This year’s judges included Elizabeth Slater of “In Short Marketing;” Dave Miller of “PackagingArts” a wine label and marketing materials printing company; Michael Traverso of Traverso’s Market; Jennifer Tincknell of Tincknell & Tincknell wine marketers; and Elliott Mackey publisher of Wine Appreciation Guild.

Sweepstakes
This year’s Sweepstakes winner is from Mutt Lynch winery in Healdsburg, Ca. The wine is a 2009 Sonoma County red wine (they call it 'Muttitage') and is a blend of 87% Cabernet Sauvignon, 12% Merlot and 1% Cabernet Franc. It retails for around $25.00. The label art is from a painting by artist Nancy Schutt and was the winner of the winery’s “Naughty Dog” 3rd Annual 2011 'dog art' wine label contest.

Classical
The Best-of-Class Classical label went to Ferrington Vineyards – Schoeneman – 2009 Gewurztraminer. The finalists included Black Coyote – 2009 Cabernet Sauvignon; Echelon Vineyards – 2010 Pinot Noir; Judson Winery – Walsh Ranch – 2010 Pinot Noir; Judson Winery – Walsh Ranch – 2010 Pinot Noir; and Katarina Wines – Field Vineyards – 2003 Cabernet Sauvignon.

Artistic
Mutt Lynch Winery’s 2009 Red Blend “Out of Reach” won not only BOC but also the Sweepstakes. Another Mutt Lynch label was a finalist in the Artistic Class that being 2009 Primitivo – MFB (man’s best friend). Harmony Wynelands - Pipe Dreams – Zinfandel; Oso Libre’s 2008 Bordeaux, Bordeaux Reserve; and Peltier Station – USB were the other Artistic Finalist.

Whimsical
The Whimsical class BOC was won by ecoVino Wines – Grape to Glass – 2010 Chardonnay. The finalist are J. Baldwin Wines – Half Acre – 2006 Zinfandel; Ripken Vineyards & Winery – 2008 Temparnillo; Tom Eddy Winery – 2010 Mooton Rouge; and Van Duzer Vineyards – 2009 Pinot Noir.

Series
Happy Camper won the Series BOC. The other entrants were Alexander Vineyards; Ciff Family Winery (The Climber); De’ve Winery; Westport Winery; and Woodbury Vineyards.

We would like to thank all of the wineries that entered this year’s label contest. Some marvelous labels were entered. We would also like to congratulate this year’s winners. Good job all the way around.
 

The Judges: Michael Traverso, Jennifer Tincknell, David Miller, Elizabeth Slater and Elliott Mackey
The Judges: Michael Traverso, Jennifer Tincknell, 
David Miller, Elizabeth Slater and Elliott Mackey
Label Sweepstake Winner
The Sweepstakes Winner: 
Mutt Lynch Winery’s label “Out of Reach”
The Classical Label Finalist
The Classical Label Finalist The Artistic Label Finalist
The Artistic Label Finalist The Artistic Label Finalist
The Whimsical Label Finalist The Series BOC Happy Camper
The Series BOC Happy Camper

AstraPouch Feature: Holiday Gift Guide
01 December, 2011


Holiday Gift Guide

AstraPouch Wines
Unbreakable and quickly chilled, these fine wines come in AstraPouch packs and are perfect for keeping aboard. They are even emblazoned with a nautical theme for a nice decor touch. Each pouch is equivalent to two 750-milliliter bottles. Choose Sonoma Coast chardonnay or Dry Creek Valley merlot.

$16.99
www.vintnerssignatures.com

image-botggastra

Source Link

 

 


Back to the future with wine pouches
07 June, 2011


By Leslie Gevirtz

NEW YORK | Tue Jun 7, 2011 6:03am EDT

(Reuters Life!) - The quest for the perfect wine container has been going on since the Stone Age when our ancestors drank naturally fermented grapes from animal-skin pouches.

They are now back in vogue in the United States where at least three U.S. wineries are offering wines in high tech foil pouches that resemble children's fruit drinks -- only for adults.

Glenora Winery in New York and the Clif Family Winery and Farm in California's Napa Valley use the pouches for wines from their vineyards, while Indulge, a start-up based in Santa Barbara, California is selling its wines, made from Sauvignon Blanc and Pinot Noir grapes sourced from growers in California, in the containers.

"We use it for our Riesling and Chardonnay. It's the same wine as you'll find in the bottles and it's really good quality," said Glenora's winemaker Steve DiFrancesco, adding the pouches flew off shelves when they appeared last summer.

The pouches, made in South Africa by AstraPouch, take half as long to chill as a bottle, weigh much less, and will keep the 1.5 liters, the equivalent of two regular-size bottles, of wine they contain fresh for a month after they've been open, DiFrancesco said.

Clif, which also produces the energy snack of the same name, put a karabiner, or metal loop, on the pouch and added it to its line of Climber wines, which include California Chardonnay and Cabernet Sauvignon, organic wines also available in bottles

"It's easy to pack in and pack out. It rolls into this tiny ball," said Linzi Gay, the winery's general manager. "It's the perfect way to take wine into the woods to go camping or hiking."

Indulge winery's owner Pierre LaBarge said its 2009 Pinot Noir and its 2009 Sauvignon Blanc are the first vintage it is selling in the pouches.

"I was looking to make a great value wine and I was looking for an environmentally friendly package," LaBarge explained. "This weights only 1.5 oz (44 ml) and it reduces the carbon footprint by 85 percent.

"I don't believe someone should have to pay just for convenience or to be environmental," said the 30-year-old winemaker. "These are world class wines in this package."

Wineries in Australia, Europe and South Africa have been using the pouches for several years, according to Dave Moynihan, president of AstraPouch North America.

Patrick McGovern, head of the Biomolecular Archaeology Laboratory at the University of Pennsylvania Museum of Archaeology and Anthropology, told National Geographic that the first wine-tasting may have occurred during the Paleolithic age when humans drank the juices of naturally fermented wild grapes from animal-skin pouches.

(Reporting by Leslie Gevirtz; editing by Patricia Reaney)


Wine in a Pouch?
29 March, 2011


Indulge Wines, eco-friendly pouches of winePhoto: Indulge Wines


If you're nostalgic for those fun Capri Sun pouches you sipped as a kid, you might be interested in the new package wine package vintners are trying out in an effort to be eco-friendly.

Indulge Wines, headquartered in Buellton (Santa Barbara County), California, recently rolled out two 1.5L wines packaged in an "Astrapouch": a 2009 Sauvignon Blanc, North Coast; and a 2009 Pinot Noir, Central Coast. Although right now they're only available in California, by summertime, wine-drinkers nationwide will be able to purchase the portable pouches. (Each pouch is the equivalent of two 750mL wine bottles.)
Winemaker Alan Philips has good chops. He formerly made wine for Foley Estates Winery (in Lompoc, also in Santa Barbara County) and has consulted on many Central Coast winery projects. A cut-out handle on the Indulge Wines' pouch allows you to grab-and-go, whether it's to the local park for a symphony performance or into the back yard to sip with a dinner of grilled fish. Owner and founder Pierre LaBarge IV has a master's degree in viticulture and a keen interest in wine production.

The wine is eco-friendly for many reasons: It's drinkable up to 30 days after opening (so it won't go to waste) and fewer fossil fuels are needed to transport the wine than if it were inside a glass bottle. Just two percent of the product is its weight -- the remaining 98% is the wine. Unlike boxed wines, which are essentially a bag inside a box, there is no cardboard or paperboard needed to package the wine.

And finally, you're probably wondering: Is this wine any good? I sampled the 2009 Sauvignon Blanc, North Coast, and enjoyed the balance of zippy, acidic notes with minerals. My conclusion is that it's the perfect transition into warmer weather. The wine is not packed with tropical-fruit notes but it's still fresh and crisp, and a nice departure from all the heavy red wines you've probably been drinking all winter long.


Read more: http://www.slashfood.com/2011/03/21/wine-in-a-pouch/#ixzz1HMVpbbur


AstraPouch introduces the latest eco-friendly wine brand to hit the market in the pouch - Indulge Wines!
01 March, 2011


2009 Pinot Noir central coast

Winemakers often refer to Pinot Noir as the “heartbreak grape.” Pinot Noir can be difficult to farm and make; it is a tempermental grape that demands a fair amount of attention. But when it turns out well, it can be one of the most pleasurable red wines. Its inherent flavor profile seems to go well with just about everything. It’s also one of those red wines you can just sip, without food.

2009 Sauvignon Blanc north coast

Sauvignon Blanc, when well farmed and made, has a naturally bright, crisp acidity that makes it fun to drink. It is the ideal sipping wine at the end of a long work day, or the perfect wine to take along on a picnic. Sauvignon Blanc is best served chilled, but try not to get it too cold. Putting too much of a hard chill on Sauvignon Blanc will mask some of its more delicate, fruit flavors.

the eco-friendly packaging alternative

Benefits of the astrapouch

  Package Type   Glass Bag-In-Box Carton Astrapouch Lowest Carbon Footprint       Highest Wine to Packaging Ratio       Lowest Transportation Costs       Stays Fresh Once Opened     Lowest Land Fill Pressure by Weight       Lowest Energy Input to Chill      

how will you enjoy indulge wines™?

Indulge Wines is packaged in the Astrapouch and can travel with you wherever you go:

 Visits to the beach
 Outdoor concerts
 Backyard parties
 Book-of-the-Month clubs
 Television event parties
 Family get-togethers and reunions
 Weddings
 The dinner table
 Front porch observing
 Dropping by a friend’s house

And just about anywhere else you can imagine.


Astrapouch Has a NEW Website! Check out www.astrapouch-na.com
14 February, 2011


New Look, New Opportunities

The specially designed AstraPouch is light, portable and guaranteed to draw a crowd, making your product stand out from the rest.

Responsible Packaging

As a low carbon alternative to the glass bottle, AstraPouch is an eco-friendly alternative to traditional wine and spirits packaging.

Putting the fun in functional

AstraPouch is easy to carry and enjoy on the go. Its unique design helps beverages cool faster while the nozzle allows for smarter dispensing and a longer shelf life.

Financial Advantages of Green Packaging
Learn how we can take the sales of your product to the next level.
Learn More about Financial Advantages
Wine Pouch by Astrapouch
Durable, convenient & eco-friendly.
Learn More about Marketing Advantages
Sustainable Packaging Technical Advantages
The latest product in wine & spirits packaging that will revolutionize the industry.
Learn More about Technical Advantages
Connect with Youtube Connect with RSS Connect with Twitter Connect with Facebook


Trestle Creek Chardonnay in 1.5L AstraPouch
23 December, 2010


Trestle Creek Chardonnay in 1.5L AstraPouch

 

Glenora Trestle Creek Chardonnay in the new lightweight, environmentally-friendly, unbreakable package!

They released the first ever U.S. wine in the unbreakable, stay fresh AstraPouch package this summer. Due to its success, Glenora Wine Cellars has just released TRESTLE CREEK CHARDONNAY in the 1.5L AstraPouch! It is available online and in the Wine Shop at Glenora. Watch for it at your local wine store in the coming weeks.

1.5L is equivalent to 2 bottles of wine.  There are approximately 10 glasses per pouch.

The AstraPouch is a sleek, durable, and efficient pouch that is the new alternative to the heavier glass bottle and bulky bag-in-box standards.  Used to package wine and other non-carbonated beverages, the AstraPouch can chill the product quickly, won’t let air in while pouring and has a low carbon footprint. The AstraPouch features a convenient handle and allows wine to be free from the “no glass” rule.


Wine Trail Traveler - The AstraPouch is the perfect hiking companion!
14 September, 2010


New and unique wine packaging has been introduced into the United States. Will it take a while to catch on? Already the AstraPouch is being used in the UK, South Africa and Australia. The AstraPouch was developed by AstraPouch North America and is being used by Glenora Wine Cellars to package their Trestle Creek Riesling. Glenora is using the 1.5L pouch.

AstraPouch packaging offers a number of advantages for wineries and for consumers. These pouches are very light. If you have ever moved a case of empty glass wine bottles you’ll notice how heavy glass can be. This all adds up to an increased carbon footprint. By using AstraPouch packaging the carbon footprint should dramatically decrease.

The lighter weight of carrying wine is also great for the consumer who wants to carry the wine while camping or hiking.

The nozzle on the pouch allows wine to pour out but keeps oxygen from entering into the pouch and oxidizing the wine. According to the AstraPouch North America website, after opening the pouch, the wine will stay fresh for up to one month.

Kudos to Glenora Wine Cellars for beginning the use of a new environmentally friendly option to glass bottles.

Note: A review of Glenora Wine Cellars is available on the Wine Trail Traveler website at

http://winetrailtraveler.com/newyork/glenora.php.


Wine Pouches are Picnic and Tailgate Party Ready
19 August, 2010


glenora wine pouchWine packaging continues to evolve. We've seen more and more wines in boxes and cartons but Glenora Wine Cellars in Dundee, New York is debuting a wine in the AstraPouch pouch. The Trestle Creek Riesling is available in 1.5 liter AstraPouches. Like the wines, the pouches are made in New York. The pouches provide similar advantages to the bag-in-box but without the box. A one-way spigot keeps oxygen out. The pouches have a modest transportation footprint and chill faster. The light weight also makes them a good option for picnics. The wine itself has apricot and peach aromas and pairs with chicken, fish or other light fare and can be served as an apertif.

The pouches contain around 10 glasses and cost $17.99.


MALIBU® Launches New Premixed Cocktail Line in the AstraPouch!
11 August, 2010


Malibu® Caribbean Rum with coconut liqueur, recently announced the launch of Malibu Cocktails, a line of great-tasting premixed drinks packaged in environmentally friendly 1.75L AstraPouches.malibu_cocktails.jpg

Set to hit retail shelves beginning July 1, the line features three delicious blends that top the list of today’s most popular cocktails: Rum Punch, Caribbean Cosmo and Tropical Mojito.

Sheila Senhouse, Brand Manager Rums, Pernod Ricard USA, said consumer testing showed that the first-of-its-kind Malibu Cocktail pouch creates a high level of interest, communicates the product’s premium quality relative to other premixed brands and is ideal for outdoor social occasions [sic].

Made of soft plastic that allows for quicker chilling and keeps the product fresh once opened, the Malibu pouches also feature leak-proof dispenser nozzles that make pouring a snap and helps minimize waste. “It’s a natural extension of the Malibu brand and the Malibu philosophy of taking life less seriously,” Senhouse said.

Malibu Rum Punch Cocktail is made with Malibu Coconut and a blend of pineapple, banana, passion fruit and mango flavors; Malibu Caribbean Cosmo is a blend of Malibu Coconut, lime, orange and cranberry flavors; and Malibu Tropical Mojito blends Malibu Coconut with mango, mint and kaffir lime flavors. Senhouse added, “All three Malibu flavors are fun and refreshing and capitalize on the growing demand for great-tasting premixed contemporary cocktails.”


N.Y. Winery to Debut AstraPouch
05 August, 2010


Glenora will be first to launch new packaging in U.S.

AstraPouch  pouch Glenora wine RieslingGlenora Wine Cellars will debut Trestle Creek Riesling in 1.5L AstraPouches on July 4.

Dundee, N.Y. -- The first winery founded on Seneca Lake also will be the first in the United States to adopt the environmentally friendly AstraPouch package, when Glenora Wine Cellars releases its new Trestle Creek Riesling in 1.5L pouches July 4.

The pouches, profiled in Wines & Vines’ May packaging issue, already have made a splash in Europe. Like Glenora’s wines, they are a New York product from AstraPouch North America in Penfield.

They provide the protective and eco-friendly advantages of bag-in-box -- but without the box. A 1.5L pouch measures about 7 inches wide by 10 inches tall, and a slender 2-inches thick when filled with the equivalent of two standard 750ml bottles. Their transportation footprint is light, too: 98% wine to 2% package by weight. They are, according to AstraPouch president Dave Moynahan, multi-layered plastic, with a one-way spigot to keep oxygen out.

Glenora president Gene Pierce, who pioneered the Seneca Lake region when he founded the winery in 1977, told Wines & Vines that Moynahan came to him late last year in search of an established winery with a good reputation that would be willing to try the AstraPouches in the U.S. market. Glenora, named 2009 Winery of the Year by Tasters Guild International, fit the bill.

Pierce invested in a special machine that holds the pouches, removes the spigot, fills the containers and replaces the spigots. He is now in the process of bagging the equivalent of 4,000 cases of Riesling at the winery, which produces a total of 55,000 cases annually. “We’re taking it slow and easy,” he said, packaging the equivalent of about 500 cases per day on the new equipment. “It’s challenging not to say ‘bottling,’” he admitted.

The first release will be distributed in New York state through Empire Merchants North, and the pouches also will be available at the tasting room, a nice bonus for potential picnickers in the scenic Finger Lakes. The pouches, said Glenora’s administrative manager, Kerry Keller, “chill faster and stay fresh.” Their light weight, compact size and durability make them inviting options for backpackers and boaters.

Pierce hopes the package will find enough consumer (and retailer) acceptance for him to add a second packaging machine. “Our next product will be a Chardonnay,” he said. “We have limited distribution in two or three other states, and we’re looking for interest. If it turns out as we hope, we’ll be looking for broader distribution.”

As with screwcaps, bag-in-box, TetraPak and other innovations, with success comes imitation. “I welcome competition,” Pierce said, recalling the wine industry since Glenora’s solitary early days on Seneca Lake, which is now home to more than 100 wineries. “We like competition. It raises the bar for everyone.”

The AstraPouch, he said, “is a great way for us to come out with a new package, and give the Finger Lakes and Glenora some successful notoriety.”


Trade Show Booth No Information
Category Expires On Offer Details
Title Name Email Phone
President Dave Moynihan dave@astrapouch-na.com (585) 259-9202
Director of Finance Erica Graham erica@astrapouch-na.com (585) 943-2852
Adobe Acrobat File

A California wine brand’s pouch offers a fresh take on wine packaging.


Just like all great things in life, a new product must prove itself overseas before being welcomed with open arms here in America.  While you read this, incredibly cool and intelligent people in Australia, South Africa and UK are enjoying wine and spirits from the AstraPouch.  Lets join the party people.

 

Filling Line & Tank Room

Why AstraPouch?

We are the –er age.  We want everything to be faster,stronger,smaller,sleeker, efficient…-er, and of course it has to be GREEN.  The AstraPouch is all of this wrapped up in one package and it's just waiting for all of us to figure it out.

  • Durable-specifically designed with multiple layers so it can withstand a hit, or more importantly a drop.  Lets see your glass bottle walk away from a fall from the car.
  • Faster cooling- the same layers that keep the pouch strong also cool the wine inside it faster so its ready for you sooner.
  • Efficient- depending on the size, one pouch can hold two glass bottles worth of wine without paying twice as much
  • Smarter- this nozzle is a one way street; wine comes out and oxygen stays out, keeping your wine fresher, longer.
  • Loud- the whole pouch is your space to sell your wine, not like those tiny labels on glass bottles.  Make a statement.
  • GREEN-And on top of all these improvements someone had the crazy idea that the package shouldn't hurt the earth. AstraPouch has an 85% reduced carbon footprint compared to glass which means less damage to the Earth. I'll drink to that...

Wine Pouch Astrapouch - Wine Packaging