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ASTRAPOUCH NORTH AMERICA
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Why AstraPouch? We are the –er age. We want everything to be faster,stronger,smaller,sleeker, efficient…-er, and of course it has to be GREEN. The AstraPouch is all of this wrapped up in one package and it's just waiting for all of us to figure it out.
Wine is going green... AstraPouch North America is proud to introduce the latest product in wine and spirits packaging that will revolutionize the industry... Replacing heavy glass bottles and bulky bag in box packaging, the light weight AstraPouch is a durable, convenient and eco-friendly way to bring wine and spirits to the consumer market. Here are the facts:
We got the COVER of Vineyard & Winery Management this month!! The AstraPouch was the cover story for this month's Vineyard & Winery Management magazine talking all about "The Pouch Revolution" that is sweeping North America! You can read the full article here: http://www.astrapouch-na.com/2013/05/the-pouch-revolution/ News Archive
Growing Flexible Packaging Industry Proves Its Staying Power With The Astrapouch!
29 April, 2013
The Astrapouch was recently featured in Food and Beverage Packaging Magazine! This burgeoning segment boasts benefits for both brand owners and consumers. To find out more, call us at 585-259-9202 and be sure to check out the full article on our News page here: http://www.astrapouch-na.com/2013/03/growing-flexible-packaging-industry-proves-its-staying-power/ The AstraPouch was featured in Package Design Magazine!
12 April, 2013
Check out the Product Focus section of the March issue of Package Design magazine to see Glenora Wine Cellars' Chillaxin' Red AstraPouch™ in action! Visit the article link here: http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201303/index.php#/30 Visit Booth 166 at the Eastern Winery Expo!
01 March, 2013
The Astrapouch-Impaq team will be exhibiting at the Eastern Winery Expo in Lancaster, PA on March 6th and 7th. If you are attending the show, stop by Booth 166 to see our new pouches and hear about all the cool stuff going on in 2013 with eco-friendly packaging! We will have free samples to give out too! Check out the Show's website here: http://www.easternwineryexposition.com/ Visit Booth 619 @ Rochester Viticulture 2013 this week to check out our new pouch sizes and our mobile bottling unit!!
04 February, 2013
Astrapouch-Impaq will be hitting the trade show circuit again this week with our "hometown show" at Viticulture 2013 at the Rochester, NY Convention Center. Stop by booth # 619 to see what we are introducing to the wine and spirits packaging industry this year. We will also be sponsoring the speaker series on Innovative Packaging on Thursday, February 7th at 3:30pm EST featuring the Glenora and Hazlitt's Red Cat pouches!
Check out the Show's website here: http://vit2013.com/Program.html Perk Up Your Packaging
21 January, 2013
AstraPouch takes flight When we first wrote about the AstraPouch package, we deemed it “Too New to Be Trendy.” The concept of a compact, virtually indestructible envelope had earned acceptance in Europe, Australia and South Africa but was still unknown in North America. Dave Moynihan, a former executive at Constellation Wines, thought North America was ripe for the bag-withouta-box and founded AstraPouch North America in Penfield, N.Y. His first client was Glenora Winery in Dundee, N.Y., and upstate New York remains a leading market, but the appetite is growing, notably in the outdoorsy Pacific Northwest.
Come to Booth 2311 @ Unified to Learn About the New Packaging Alternative Revolutionizing the Industry!
04 January, 2013
DRINK OUTSIDE THE BOX.
Replacing heavy glass bottles and bulky bag-in-box packaging, the lightweight AstraPouch is a durable, convenient and eco-friendly way to bring wine and spirits to the consumer market. Never before has there been a package so sleek, so marketable, so efficient or so profitable.
Come to Booth #2311 at the Unified Wine and Grape Symposium to meet the AstraPouch team and talk about how this amazing product will benefit your brand!
AstraPouch and Off the Vine Partner Up for Mobile Pouching!
06 November, 2012
Off the Vine LLC was created for mobile "bottling" (wine-in-a-pouch) to deliver high quality and friendly service to small and medium sized wineries. Our mobile specialists (award-winning winemakers) have years of experience with "traditional" bottling and have expanded to include mobile wine-in-a-pouch packaging. We also offer filling and labeling for AstraPouch wine bags. Read more →
ASTRAPOUCH ADVANTAGES
Wine Producers Serving Greener Packaging
18 September, 2012
Wine producers serving greener packaging
Perhaps more than any other alcoholic beverage, the packaging used for wine was often viewed as an indicator of quality. Heavy, glass bottles were the norm and served the wine industry for hundreds of years.
However, environmental and economic concerns have encouraged some in the industry to shed packaging weight and many wine producers are thinking outside the bottle. While wine glass bottles are still the majority, the opportunity for alternative packaging is increasing, said David Schuemann, owner and creative director of CF Napa Brand Design, a firm specializing in branding, which includes packaging and structural designs, for the wine, spirits, and beer industries. "There is a big change happening in the business, and the younger generation, who are green conscious, are the ones leading it into the future," he said. "Alternative packaging definitely has legs and it's here to stay. I don't see it as a fast fad in any way." Pouches, cartons aim to make wine 'greener' Schuemann said one of the latest packaging trends is wine served in pouches, such as the Astrapouch, a wine package that stands up straight and flat, and can hold the equivalent of two 750-ml bottles. Its resealable, one-way plastic spout keeps opened wine fresh for up to a month in the fridge.
Schuemann said recent sales figures show the Astrapouch sales have outpaced the company's glass bottle sales. "It's a really good fit for their core demographic; outdoor enthusiasts of all types who are environmentally aware," he said. "I think they love the whole alternative feel." Wine lovers shouldn't have to choose between quality wine and a healthy planet, said Matthew Cain, owner of Yellow+Blue wines. Cain has been in the wine business for years, and said the industry has been somewhat behind on producing innovative packaging. "Packaging doesn't make a wine good or bad; there is plenty of bad wine out there in glass," he said. "We look at packaging to help achieve our business goal of delivering high-quality wine to the market without an environmental cost, we look at it as a solution rather than a gimmick." Astrapouch was featured in Packaging Digest!
22 August, 2012
Wine in a pouch is one more move by the wine industry into more environmentally friendly and convenient packaging. Clif Family Winery, St. Helena, CA, has introduced the Climber Pouch, a 1.5L pouch of wine that contains the equivalent of two 750mL bottles and is designed for the outdoors.
Clif Family Winery owner Gary Erickson says, "The Climber Pouch is affectionately known as the ‘all-terrain wine transport' around here. A day spent out on the hiking or bike trail that ends with friends, food and wine is our idea of a perfect day. The portability and flexibility of the Climber Pouch lets outdoor enthusiasts of all types wind down their adventures with the pleasure of great wine." The pouches, which include Chardonnay and Cabernet Sauvignon, sell for $16.99.
New Packaging from AstraPouch - As featured in Wine Business Monthly!
07 August, 2012
Expanded line of pouches and fillers now affordable for wineries of any size! I recently talked with Dave Moynihan, president of AstraPouch, Any smart vendor offers equipment upgrades, and AstraPouch has other fillers available to increase ASTRAPOUCH NORTH AMERICA INTRODUCES NEW THREE LITER STAND-UP FLEXIBLE POUCH!
10 July, 2012
Additional benefits of this non-breakable package include faster chilling and offers no waste for at home or on-premise service by the glass. It provides a cost-effective and lightweight alternative when compared to four 750 ml or two 1.5L bottles. The Red Cat and White Cat Party Pouches will be available in Connecticut, Delaware, District of Columbia, Florida, Maryland, Maine, Mississippi, New Hampshire, New Mexico, New York, Ohio, Pennsylvania, South Carolina as well as at Hazlitt 1852 Vineyard's and Hazlitt's Red Cat Cellars wine shops and online. Red Cat is considered the number one selling domestic wine in New York State. Exceeding 200,000 cases in annual sales, the winery is seeking new distribution opportunities throughout the United States to expand the availability of its brands. Additional information on the Astrapouch is available here.
Astrapouch Introduces New 3.0L Size Stand-Up Flexible Pouch
18 June, 2012
Astrapouch North America has introduced a new size in flexible packaging for wineries and distributors - the 3.0 Liter AstropaQTM. Say goodbye to bulky bag-in-box packaging and heavy glass bottles! AstropaQ™ is fast becoming the industry standard for durability & convenience. And with their new 3.0 Liter size, AstropaQ™ now holds twice the volume. This is a perfect opportunity to dominate the “Bag-in-a-Box” market with beautiful, lightweight packaging that makes a huge splash! AstropaQ™ is the eco-friendly way to bring wine and spirits to the consumer market in an eye-catching way that builds brand loyalty. Never before has a package been so sleek, marketable or efficient. Consumers find this packaging attractive due to portability and increased shelf life after opening. While both the Astrapouch™ and the AstropaQ™ offer multiple financial, technical and marketing advantages, the new 3.0L AstropaQ™ is the perfect flexible packaging alternative for wineries using bag-in-box type packaging now. The Astrapouch™ and AstropaQ™ are available across the United States and Canada to wineries and distributors looking to expand their offerings with this innovative packaging. About Astrapouch North America Astrapouch North America is the exclusive supplier of the Astrapouch™ and the AstropaQ™ in the United States and Canada. This industry leading, stand-up flexible packaging was first developed in a South African winery and has since revolutionized the wine and spirits industry. The company was started by longtime wine and spirits insider, Dave Moynihan, a former executive at Constellation Brands and an expert in wine and spirits packaging. For more information, visit http://www.astrapouch-na.com/what-is-astrapouch/astropaq-3l/ Pouches, tin cans and cartons to replace glass wine bottles
06 June, 2012
Glass wine bottles are under threat from Tetra-Pak cartons, foil pouches and tins cans, new research claims.
The alternative packaging, long dismissed as downmarket, is set to grow by up to 15 per cent next year.
Paper, carton and foil can be cheaper to manufacture in bulk, more convenient for the consumer and more environmentally friendly, according to a study by The Grocer. It found that ranges of boxed wine, previously associated with cheaper grape varieties, are increasingly being introduced into mainstream supermarket shopping. M&S has ten varieties of wine sold in pouches and Asda is introducing four own-label pouches this summer - one chardonnay but also a rose, pinot grigio and shiraz. Pouches have an estimated 80 per cent lower carbon footprint than glass packaging, said the report. The market for wine in cans is set to grow to 200 million litres a year across Europe next year, finding a market with young drinkers in particular. The first Tetra-Pak carton of wine is expected to be introduced to the UK for the first time within 12 months. And paper bottles, used already for milk in Asda, are to be adapted for wine and should be in shops by the end of this year. A spokesman for The Grocer said: "Packaging innovation is set to transform the look and sustainability credentials of the wine aisle. "Buyers predict a sharp increase in the number of wines in cans, pouches, cartons and paper bottles on shelves." New packaging offers wine to go for picnic season
24 May, 2012
New packaging offers wine to go for picnic seasonEnjoying good wine in the great outdoors is fun, but toting glass bottles on the trail is no picnic. Enter the new crop of alternatively packaged wines in cartons, cans and other trail-ready options. Sure, for actual hydration you'll want to tote along water or whatever energy drink you favor. But for that moment when the hike is done, the mountain bike path conquered, or you're just relaxing and grilling a few steaks on a lazy Sunday, these wines make it easy to blend libations with explorations. As Brad Day, a wine lover and outdoorsman who runs the outdoor activities website WeekendSherpa.com puts it, "It adds a nice element to sitting back and enjoying the natural surroundings." So here are some wines that make good traveling partners. — PACK A POUCH The Climber is billed as "all-terrain wine transport," and it is. Available in chardonnay or cabernet sauvignon, this wine comes in a foil pouch with a hole punched at the top so it can be clipped to a backpack with a carabiner hook. It shouldn't come as a big surprise that The Climber comes from Clif Family Winery founded by Gary Erickson and wife Kit Crawford, the people behind the Clif energy bar. The Climber is widely available and also can be found at the Clif winery tasting room Vela Vino in St. Helena, a popular spot with bicyclists. The pouch holds the equivalent of two regular bottles and has a suggested retail of $17, so the wine is light on your wallet as well as your pack. The winery works with the group 1 Percent for the Planet, and 1 percent of Climber sales go to charity, in this case a partnership with Trees for the Future. What to pair with it? Gorp is good, or if you want to go a little more upscale you might try the Smoked Paprika Almonds from the Gary & Kit's Napa Valley line of snacks. Astrapouch Named a Top 10 Logistics Innovator for 2012!
20 April, 2012
Cheers to AstraPouch from Food Logistics Magazine for being an Innovator in Alternatives to the Traditional Wine and Spirits Bottle!While consumers took years to adjust to the Stelvin screw cap on wine bottles, the transition to alternative packaging seems to be going a little faster. Undoubtedly, the wider acceptance of more environmentally friendly packaging has something to do with it. The AstraPouch was first developed and launched in South Africa in 2008, but the company is growing quickly in the U.S. Not only is the pouch a superior way to maintain freshness, it’s great for shippers too. One truckload of empty AstraPouch packages is equal to 14 truckloads of empty glass bottles. http://www.foodlogistics.com/article/10657357/top-10-logistics-innovators?page=3 Introducing the Newest Ready-To-Drink Cocktail in the Astrapouch from Malibu - Melon Margarita!
03 April, 2012
Pernod Ricard USA has introduced a new flavor extension to its Malibu premixed cocktails line, Melon Margarita. The new product will retail for $19.99 and be sold in a 1.75-liter Astrapouch. The Malibu cocktails range, launched last June, also features Tropical Sea Breeze, Rum Punch, Caribbean Cosmo and Tropical Mojito variants. The Melon Margarita cocktail follows two recent extensions to the core Malibu rum brand, Malibu Red and Malibu Sunshine. After reversing a decline in 2010 with 1.9% growth, Malibu rose 5.6% in the U.S. last year to 1.7 million cases, according to Impact Databank. The brand does approximately half its global business in the U.S.
Astrapouch & Wright Label Introduce the "Tag Your Bag" program at Wineries Unlimited!
20 March, 2012
Astrapouch North America and Wright Labels, leaders in packaging and marketing solutions for the wine industry, announced the launch of the “Tag Your Bag” program at the Wineries Unlimited Trade Show, March 28 – 29, 2012, offering a low-cost packaging solution for small to mid size wineries. Additionally, Wright Labels will offer on site concierge design services. Instead of the typical pre-printed bags, which carry a minimum order of 15,000 bags per variety, Wright has partnered with wine bag maker AstraPouch North America to offer small wineries a low-cost, “do-it-yourself” kit, complete with a label and an unbranded white pouch – equivalent to two standard 750ml bottles – with just a 160 bag order minimum. “Over the last several years, we’ve seen a shift to alternative and innovative packaging of wines,” said Wright President and CEO Greg Wright. “Our new ‘Tag Your Bag’ program provides customers a budget-friendly branding opportunity that helps them keep costs down without compromising on the quality of the final product.” As a part of its service offering at the show, the company will also offer a one-hour free consultation with an on-site designer, as well as staffers who will be available to assist clients with labels, logos, rack cards, brochures, banners or signage needs. Wright will operate the center in Booths #505 - 507 and Astrapouch will be in Booth #703, from March 28th through March 29th. The show will be open each day from 10am to 4pm. Come to Booth #703 @ Wineries Unlimited to Learn About the New Packaging Alternative Revolutionizing the Industry!
12 March, 2012
As a low carbon alternative to the glass bottle, the AstraPouch is an eco-friendly, convienent and durable way to make your product stand out from the rest. The AstraPouch is easy to carry and enjoy on the go! It's unique design helps beverages cool faster while the nozzle allows for smarter dispensing and a longer shelf life. To hear more about how the AstraPouch can transform your brand, stop by Booth #703 at Wineries Unlimited on March 28th & 29th in Richmond, VA. You can also visit us on the web at www.astrapouch-na.com!
Come to Booth #91 @ the Eastern Winery Expo to Learn About the New Packaging Alternative Revolutionizing the Industry!
22 February, 2012
As a low carbon alternative to the glass bottle, the AstraPouch is an eco-friendly, convienent and durable way to make your product stand out from the rest. The AstraPouch is easy to carry and enjoy on the go! It's unique design helps beverages cool faster while the nozzle allows for smarter dispensing and a longer shelf life. To hear more about how the AstraPouch can transform your brand, stop by Booth #91 at the Eastern Winery Expo on March 7th & 8th in Lancaster, PA or Booth #703 at Wineries Unlimited on March 28th & 29th in Richmond, VA. You can also visit us on the web at www.astrapouch-na.com!
Thank You to All Who Came To The AstraPouch Booth @ Unified!
03 February, 2012
This year's Unified Wine and Grape Symposium was another huge success for Astrapouch and their eco-friendly wine pouch! With a record number of attendees visiting our booth, it's no secret that the wine pouch is poised to revolutionize the industry. To see what Astrapouch is all about, visit us at www.astrapouch-na.com.
Visit Booth 2104 @ Unified this week to see the Astrapouch and find out what it can do for your brand!
23 January, 2012
DRINK OUTSIDE THE BOX.
Replacing heavy glass bottles and bulky bag-in-box packaging, the lightweight AstraPouch is a durable, convenient and eco-friendly way to bring wine and spirits to the consumer market. Never before has there been a package so sleek, so marketable, so efficient or so profitable.
Come to Booth #2104 at the Unified Wine and Grape Symposium to meet the AstraPouch team and talk about how this amazing product will benefit your brand!
Come to Booth 2104 @ Unified to Learn About the New Packaging Alternative Revolutionizing the Industry!
16 January, 2012
DRINK OUTSIDE THE BOX.
Replacing heavy glass bottles and bulky bag-in-box packaging, the lightweight AstraPouch is a durable, convenient and eco-friendly way to bring wine and spirits to the consumer market. Never before has there been a package so sleek, so marketable, so efficient or so profitable.
Come to Booth #2104 at the Unified Wine and Grape Symposium to meet the AstraPouch team and talk about how this amazing product will benefit your brand!
ecoVINO Wines in the AstraPouch Wins Best of Class at the 2012 San Francisco Chronicle Wine Competition!
09 January, 2012
2012 SFCWC Label Contest By Michael Haran The results are in for our 2nd annual 2012 SFCWC Label Contest. This year we included four Best-of-Class categories as well as a Sweepstakes winner. This year’s judges included Elizabeth Slater of “In Short Marketing;” Dave Miller of “PackagingArts” a wine label and marketing materials printing company; Michael Traverso of Traverso’s Market; Jennifer Tincknell of Tincknell & Tincknell wine marketers; and Elliott Mackey publisher of Wine Appreciation Guild. Sweepstakes Classical Artistic Whimsical Series We would like to thank all of the wineries that entered this year’s label contest. Some marvelous labels were entered. We would also like to congratulate this year’s winners. Good job all the way around.  The Judges: Michael Traverso, Jennifer Tincknell, David Miller, Elizabeth Slater and Elliott Mackey  The Sweepstakes Winner: Mutt Lynch Winery’s label “Out of Reach”  The Classical Label Finalist  The Artistic Label Finalist  The Whimsical Label Finalist  The Series BOC Happy Camper AstraPouch Feature: Holiday Gift Guide
01 December, 2011
Holiday Gift GuideAstraPouch Wines
Back to the future with wine pouches
07 June, 2011
NEW YORK | Tue Jun 7, 2011 6:03am EDT (Reuters Life!) - The quest for the perfect wine container has been going on since the Stone Age when our ancestors drank naturally fermented grapes from animal-skin pouches. They are now back in vogue in the United States where at least three U.S. wineries are offering wines in high tech foil pouches that resemble children's fruit drinks -- only for adults. Glenora Winery in New York and the Clif Family Winery and Farm in California's Napa Valley use the pouches for wines from their vineyards, while Indulge, a start-up based in Santa Barbara, California is selling its wines, made from Sauvignon Blanc and Pinot Noir grapes sourced from growers in California, in the containers. "We use it for our Riesling and Chardonnay. It's the same wine as you'll find in the bottles and it's really good quality," said Glenora's winemaker Steve DiFrancesco, adding the pouches flew off shelves when they appeared last summer. The pouches, made in South Africa by AstraPouch, take half as long to chill as a bottle, weigh much less, and will keep the 1.5 liters, the equivalent of two regular-size bottles, of wine they contain fresh for a month after they've been open, DiFrancesco said. Clif, which also produces the energy snack of the same name, put a karabiner, or metal loop, on the pouch and added it to its line of Climber wines, which include California Chardonnay and Cabernet Sauvignon, organic wines also available in bottles "It's easy to pack in and pack out. It rolls into this tiny ball," said Linzi Gay, the winery's general manager. "It's the perfect way to take wine into the woods to go camping or hiking." Indulge winery's owner Pierre LaBarge said its 2009 Pinot Noir and its 2009 Sauvignon Blanc are the first vintage it is selling in the pouches. "I was looking to make a great value wine and I was looking for an environmentally friendly package," LaBarge explained. "This weights only 1.5 oz (44 ml) and it reduces the carbon footprint by 85 percent. "I don't believe someone should have to pay just for convenience or to be environmental," said the 30-year-old winemaker. "These are world class wines in this package." Wineries in Australia, Europe and South Africa have been using the pouches for several years, according to Dave Moynihan, president of AstraPouch North America. Patrick McGovern, head of the Biomolecular Archaeology Laboratory at the University of Pennsylvania Museum of Archaeology and Anthropology, told National Geographic that the first wine-tasting may have occurred during the Paleolithic age when humans drank the juices of naturally fermented wild grapes from animal-skin pouches. (Reporting by Leslie Gevirtz; editing by Patricia Reaney) Wine in a Pouch?
29 March, 2011
If you're nostalgic for those fun Capri Sun pouches you sipped as a kid, you might be interested in the new package wine package vintners are trying out in an effort to be eco-friendly. Indulge Wines, headquartered in Buellton (Santa Barbara County), California, recently rolled out two 1.5L wines packaged in an "Astrapouch": a 2009 Sauvignon Blanc, North Coast; and a 2009 Pinot Noir, Central Coast. Although right now they're only available in California, by summertime, wine-drinkers nationwide will be able to purchase the portable pouches. (Each pouch is the equivalent of two 750mL wine bottles.) Winemaker Alan Philips has good chops. He formerly made wine for Foley Estates Winery (in Lompoc, also in Santa Barbara County) and has consulted on many Central Coast winery projects. A cut-out handle on the Indulge Wines' pouch allows you to grab-and-go, whether it's to the local park for a symphony performance or into the back yard to sip with a dinner of grilled fish. Owner and founder Pierre LaBarge IV has a master's degree in viticulture and a keen interest in wine production. The wine is eco-friendly for many reasons: It's drinkable up to 30 days after opening (so it won't go to waste) and fewer fossil fuels are needed to transport the wine than if it were inside a glass bottle. Just two percent of the product is its weight -- the remaining 98% is the wine. Unlike boxed wines, which are essentially a bag inside a box, there is no cardboard or paperboard needed to package the wine. And finally, you're probably wondering: Is this wine any good? I sampled the 2009 Sauvignon Blanc, North Coast, and enjoyed the balance of zippy, acidic notes with minerals. My conclusion is that it's the perfect transition into warmer weather. The wine is not packed with tropical-fruit notes but it's still fresh and crisp, and a nice departure from all the heavy red wines you've probably been drinking all winter long.
AstraPouch introduces the latest eco-friendly wine brand to hit the market in the pouch - Indulge Wines!
01 March, 2011
2009 Pinot Noir central coastWinemakers often refer to Pinot Noir as the “heartbreak grape.” Pinot Noir can be difficult to farm and make; it is a tempermental grape that demands a fair amount of attention. But when it turns out well, it can be one of the most pleasurable red wines. Its inherent flavor profile seems to go well with just about everything. It’s also one of those red wines you can just sip, without food.
2009 Sauvignon Blanc north coastSauvignon Blanc, when well farmed and made, has a naturally bright, crisp acidity that makes it fun to drink. It is the ideal sipping wine at the end of a long work day, or the perfect wine to take along on a picnic. Sauvignon Blanc is best served chilled, but try not to get it too cold. Putting too much of a hard chill on Sauvignon Blanc will mask some of its more delicate, fruit flavors.the eco-friendly packaging alternativeBenefits of the astrapouch Package Type Glass Bag-In-Box Carton Astrapouch Lowest Carbon Footprint Highest Wine to Packaging Ratio Lowest Transportation Costs Stays Fresh Once Opened Lowest Land Fill Pressure by Weight Lowest Energy Input to Chill
how will you enjoy indulge wines™?Indulge Wines is packaged in the Astrapouch and can travel with you wherever you go: ■ Visits to the beach And just about anywhere else you can imagine. Astrapouch Has a NEW Website! Check out www.astrapouch-na.com
14 February, 2011
Responsible Packaging
As a low carbon alternative to the glass bottle, AstraPouch is an eco-friendly alternative to traditional wine and spirits packaging. 
Learn how we can take the sales of your product to the next level.
Durable, convenient & eco-friendly.
The latest product in wine & spirits packaging that will revolutionize the industry.
   
Trestle Creek Chardonnay in 1.5L AstraPouch
23 December, 2010
Glenora Trestle Creek Chardonnay in the new lightweight, environmentally-friendly, unbreakable package!They released the first ever U.S. wine in the unbreakable, stay fresh AstraPouch package this summer. Due to its success, Glenora Wine Cellars has just released TRESTLE CREEK CHARDONNAY in the 1.5L AstraPouch! It is available online and in the Wine Shop at Glenora. Watch for it at your local wine store in the coming weeks.1.5L is equivalent to 2 bottles of wine. There are approximately 10 glasses per pouch. Wine Trail Traveler - The AstraPouch is the perfect hiking companion!
14 September, 2010
New and unique wine packaging has been introduced into the United States. Will it take a while to catch on? Already the AstraPouch is being used in the UK, South Africa and Australia. The AstraPouch was developed by AstraPouch North America and is being used by Glenora Wine Cellars to package their Trestle Creek Riesling. Glenora is using the 1.5L pouch. AstraPouch packaging offers a number of advantages for wineries and for consumers. These pouches are very light. If you have ever moved a case of empty glass wine bottles you’ll notice how heavy glass can be. This all adds up to an increased carbon footprint. By using AstraPouch packaging the carbon footprint should dramatically decrease. The lighter weight of carrying wine is also great for the consumer who wants to carry the wine while camping or hiking. The nozzle on the pouch allows wine to pour out but keeps oxygen from entering into the pouch and oxidizing the wine. According to the AstraPouch North America website, after opening the pouch, the wine will stay fresh for up to one month. Kudos to Glenora Wine Cellars for beginning the use of a new environmentally friendly option to glass bottles. Note: A review of Glenora Wine Cellars is available on the Wine Trail Traveler website at http://winetrailtraveler.com/newyork/glenora.php. Wine Pouches are Picnic and Tailgate Party Ready
19 August, 2010
MALIBU® Launches New Premixed Cocktail Line in the AstraPouch!
11 August, 2010
Malibu® Caribbean Rum with coconut liqueur, recently announced the launch of Malibu Cocktails, a line of great-tasting premixed drinks packaged in environmentally friendly 1.75L AstraPouches. Set to hit retail shelves beginning July 1, the line features three delicious blends that top the list of today’s most popular cocktails: Rum Punch, Caribbean Cosmo and Tropical Mojito. Sheila Senhouse, Brand Manager Rums, Pernod Ricard USA, said consumer testing showed that the first-of-its-kind Malibu Cocktail pouch creates a high level of interest, communicates the product’s premium quality relative to other premixed brands and is ideal for outdoor social occasions [sic]. Made of soft plastic that allows for quicker chilling and keeps the product fresh once opened, the Malibu pouches also feature leak-proof dispenser nozzles that make pouring a snap and helps minimize waste. “It’s a natural extension of the Malibu brand and the Malibu philosophy of taking life less seriously,” Senhouse said. Malibu Rum Punch Cocktail is made with Malibu Coconut and a blend of pineapple, banana, passion fruit and mango flavors; Malibu Caribbean Cosmo is a blend of Malibu Coconut, lime, orange and cranberry flavors; and Malibu Tropical Mojito blends Malibu Coconut with mango, mint and kaffir lime flavors. Senhouse added, “All three Malibu flavors are fun and refreshing and capitalize on the growing demand for great-tasting premixed contemporary cocktails.” N.Y. Winery to Debut AstraPouch
05 August, 2010
Glenora will be first to launch new packaging in U.S. Glenora Wine Cellars will debut Trestle Creek Riesling in 1.5L AstraPouches on July 4.Dundee, N.Y. -- The first winery founded on Seneca Lake also will be the first in the United States to adopt the environmentally friendly AstraPouch package, when Glenora Wine Cellars releases its new Trestle Creek Riesling in 1.5L pouches July 4.
Just like all great things in life, a new product must prove itself overseas before being welcomed with open arms here in America. While you read this, incredibly cool and intelligent people in Australia, South Africa and UK are enjoying wine and spirits from the AstraPouch. Lets join the party people.
Why AstraPouch? We are the –er age. We want everything to be faster,stronger,smaller,sleeker, efficient…-er, and of course it has to be GREEN. The AstraPouch is all of this wrapped up in one package and it's just waiting for all of us to figure it out.
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