Angelsmith, Inc. logo



10 Liberty Ship Way., Ste. 202
CA, 94965
United States
Carin Oliver


Angelsmith is a Sausalito, CA-based, award-winning website development, inbound marketing, and social community solutions developer with more than 100 years of combined experience among its executive team.  Our brand experience includes Fortune 500 mega brands and mid-sized companies in entertainment, digital gaming, restaurants, retail, wine, travel, technology, automotive and home improvement.

In a nutshell, we help guide qualified audiences to your door.

We design and develop websites that nurture visitors through the sales funnel;  we develop strategic inbound marketing programs to increase the visibility of your company; and we deploy social community platforms that mobilize brand advocates.


Angelsmith is a full-service digital agency. In order to offer truly integrated solutions, we supply a comprehensive set of marketing, creative, and development services, including:


  • Iterative Website Optimization
  • Ecommerce
  • Mobile Design
  • SEO
  • Social Application Development
  • Social Community Platforms
  • WordPress 


  • Data Append
  • List Building
  • Mobile Design
  • Reactivation Campaigns
  • Strategy
  • Template Design & Development
  • WOM Accelerator


  • Advertising
  • Blogger Programs
  • Daily Management
  • Digital Public Relations
  • Influencer Content
  • Promotions & Contests
  • Social Media Audit & Strategy Consulting

News Archive

Winery Digital Audit
26 February, 2018

Every wonder where to start with digital?  If you’ve dabbled in digital, but feel like it’s not moving the needle for your winery you may want to consider a digital audit. 

We’ve packaged our digital audit service to accommodate the unique needs of wineries.  The end result of our audit process is an actionable playbook for your winery that will help streamline what you need to do to make digital and social channels a financially reliable distribution channel. 

We’ve run digital audits for The Hess Collection, MacPhail, Pine Ridge Vineyards as well as others.  For each digital audit we carefully review and report on the following elements:

  • Website 
  • Mobile Proficiency 
  • SEO - on and offsite
  • Social media
  • Email marketing
  • Cross-channel visual consistency
  • Consumer generated review sites

We have helped these brands and others:

  • Optimize their return on digital investments
  • Uncover gaps and opportunities
  • Reduce advertising & martech costs
  • Improve social, web and advertising performance
  • Demonstrate best practices
  • Establish achievable DTC sales goals
  • Provide the tools to outsmart their competitors

Pricing begins at $3200 (most wineries fall into this price) and takes 4 - 6 weeks to complete.  We can get you on track for a really successful summer tourist season and OND.  

If you would like to learn more about how a digital audit can help your winery, you can book a quick call to learn more:

Survey Results - How Consumers Choose Tasting Rooms
21 December, 2017

A new consumer survey reveals how affluent Americans across the United States chose wine tasting room experiences. With hundreds of tasting rooms and wineries in every state, consumers have an overabundance of choices and the wineries must compete more effectively to earn a shrinking share of visitor traffic. The goal of the survey, conducted by Angelsmith, Inc., was to better understand how consumers choose new winery tasting experiences and the ecosystem surrounding those decisions. 

 Location, location

According to our survey respondents, they ranked location as both the first (37.7%) and the second (31.62%) most important consideration when looking for a new winery tasting experience. This data indicates they already know which region, AVA, or general area they are going to visit, and they are looking for wineries in those pre-determined spots. 

 Limited Time But Diverse Opportunity To Earn Visits 

The majority of our survey respondents (70%) reported that they consider 5 or fewer wineries, with the bulk of those (38%) considering between 3-5. Wineries only have a brief opportunity to set themselves apart from the competition and grab consumers attention. But consumers research winery tasting room options across multiple channels including social media, search, wine country specific websites and others. This provides a more diverse playing field and additional opportunities for wineries to Intercept & Influence™ consumers along their path to purchase. But it also increases the necessary marketing know-how for wineries to master in order to have a meaningful impact on their tasting room traffic.  

 Social Media Reigns Supreme For Awareness

The largest percentage of survey respondents (41%) ranked social media as the place where they first learn about a new winery tasting experience. Additionally, nearly 6 out of 10 (56%) survey respondents reported that when they see information about an unfamiliar wine tasting experience in their social media newsfeed, they are “likely” or “very likely” to click on the post to get more information. 

Overwhelmingly, more than 67% of respondents reported checking consumer review sites when they begin searching for new winery tasting experiences. These reviews play a key role early on in the decision making process and are used to veto wineries that a consumer is considering. Another item that disqualified wineries was the inability to find information. 

Consumers take a journey of complex steps and apply various levels of importance to a variety of channels when they are in different phases in their decision making process. Other key takeaways of the survey include: 

  • Location is decided first, before any wineries are considered. 
  • The experience a winery offers is key, the wine varietal itself is secondary
  • Price is less of a factor than expected
  • Overwhelmingly, consumers want unstructured, public experiences vs. private events

 Click hereto view the full survey report. 

The survey was administered to more than 1,200 affluent Americans who self-describe as wine and food aficionados. They are geographically diverse and all participants visited a winery within the past 12 months.

How Consumers Choose Tasting Room Experiences - Survey
14 November, 2017

Each year, Angelsmith fields a survey to wine consumers.  This year's survey focuses on the consumers path from awareness through to the reservation at wineries.  Our goal is to have a better understanding of how consumers choose wine tasting room experiences and what's important to them. 

Like many of our surveys, we release the survey statistics free of charge to anyone who would like them. We felt that doing the survey now is particularly relevant after the devastating fires.  Along those lines, when 500 people complete the wine survey, we will donate $500 to the North Bay Fire Relief Foundation. 

We hope you will take the consumer wine survey and share it with your friends, family and co-workers.  Here is the link:

At the end of the survey there is a place to leave your email if you would like the results of the survey emailed to you.  However, we will post the statistics on our website at and on our Facebook page. 

And if you provide your email, we will randomly choose one person to win a $250 gift certificate to Amazon.  A double added bonus before the holidays!