Advanced Viiculture, Inc. may be engaged for specific, short-term project work, general, longer-term advisory services, or anything in-between. NEW: Vineyard Management! Services include (but are not limited to):
Viticultural Advisory Services:
Mineral nutrition management
Yield and canopy management
Maturity assessment and harvest scheduling
Winery/winemaker to grower liaison (and vice-versa)
Vineyard management and custom operations
Vineyard design and development consultation
Viticultural climate evaluation
Soil properties mapping
End-of-year weather summaries from your weather data
Vineyard diagnostics and troubleshooting
Custom research and experimentation
SIS (TM) advanced precision soil mapping
GIS, GPS, Mapping, Precision Viticulture
Aerial Imagery and Soil Mapping
Soil moisture monitoring systems
Vine water status monitoring technology
Advanced Viticulture, LLC
Sustainable Viticulture is the Only Proper Viticulture
Advanced Viticulture, Inc.is a winegrowing consulting company operates from a standpoint of sustainability. From a philosophy of minimal inputs to the vineyard, we achieve environmental protection while allowing each site’s uniqueness to be expressed in their wines. Reduction of fertilizer and irrigation inputs allows the vineyard's characteristics to shine through to the wines.
We can be engaged for a brief diagnostic visit, a defined project or an ongoing advisory arrangement. Vineyard moisture, mineral nutrition and pest/disease monitoring programs are offered. Projects and pricing structures can be tailored to match your goals and your budget.
Advanced Viticulture's principal viticulturist is Mark Greenspan, Ph.D.
Mark has over two decades of viticultural experience. Hisbackground includes a Masters degree in Horticulture/Viticulture and a Doctorate in Agricultural Engineering, both from the University of California, Davis. He is one of very few private practitioners who have been elected as an honorary member of Gamma Sigma Delta, the Agricultural Honor Society.
He is regarded as one of the world’s leading experts in winegrape irrigation and haswritten scientific and trade journal articles on the subject. In addition to his command of grapevine irrigation practices, he has extensive experience in vineyard mineral nutrition, crop load management, vineyard uniformity, grape maturation, weather, climate and viticultural technologies.
He has frequently delivered presentations on numerous topics to his colleagues in the wine industry at venues ranging from small classrooms and vineyard tailgate meetings to large industry-wide symposia.
Mark is a regular contributor to wine industry publications, includingPractical Winery and VineyardandWine Business Monthly. He has been contributing a monthly column on viticulture for Wine Business Monthly since 2005.
Russian River Basin Vineyard Water Conservation De
Learn about project director Mark Greenspan, Ph.D.'s vineyard water conservation project for the Russian River region.
Using a winged-tine shank, this vineyard was ripped to break up wheel-track compaction.
Fall seed bed prep and cover crop seeding
Using a Clemens soil conditioner (tiller) and seed drill, we prepare a vineyard for the winter. We will do custom work upon request.
Mark Greenspan examining and discussing rooting patterns at the Sonoma County Water Agency's water conservation demonstration project field day in 2009.
Decagon Leaf Porometer, used for measuring plant water status. Advanced Viticulture, LLC is a distributor for MorpH2O Water Management, the commercial outlet for Decagon products, including the ECH2O soil moisture measurement devices.
New Advanced Viticulture soil moisture data node. Nodes are self-contained and deliver data via a cellular connetion to the internet. Other sensors may be added to the system to form a weather station, if desired.
Aquacheck multi-level soil moisture probe. These may be connected to the Advanced Viticulture cellular data node for instant live measurements of soil moisture for precise irrigation scheduling.
Mark Greenspan with a soil moisture cellular node. Nodes are self-contained, solar-powered and may be connected to one or more soil moisture sensors as well as other weather sensors.
We're growing! New Viticulturist Joins Advanced Viticulture
Advanced Viticulture is excited to announce the addition of a new Viticulturist and Soil Scientist to our team: Joe Gallucci. Joe will bring a broad-based technical and practical perspective on viticulture to our company as well as solidifyiing our strengths in soils evaluations and our focus on sustainable viticulture. Joe has a BS in Geology and a Teaching Certificate from State University of New York and dual master's degrees in both Soils/Biogeochemisty and Horticulture/Viticulture from UC Davis. His extensive education is supplemented by practical experience, having held roles as viticulturist, vineyard manager, and winemaker. He has worked on the east and west coasts of the United States and has worked in numerous locations internationally. Needless to say, we are delighted to have Joe with us and believe strongly that he will help us to better serve our existing and future customers.
Winemakers and growers: we're on your side
25 February, 2013
Vineyard consulting and vineyard management taken from the standpoint of what is appropriate for YOU. Our goal is to help you create a product that provides value for you as a grower, you as a winemaker, or you as grower and winemaker. We never rubber stamp anything we do - everything is based on your needs, no matter if you are growing, buying, or both. The only thing constant is our attention to detail and committment to sustainable farming. We can do custom vineyard operations for you this year or manage your vineyard from A to Z. Call us for affordable, yet precise soil and plant moisture monitoring equipment and services. General or specific vineyard improvements? Mark Greenspan, Ph.D., CPAg, CCA, is eager to turn problems into solutions for our clients. No challenge is too great. Try us!
Look underground for answers
11 February, 2013
Don't forget your vineyard soil. Detailed soils mapping allows us to diagnose issues in the vineyard and offer site-specific recommendations to correct problems and improve uniformity of maturation. Soils mapping provides detailed information and prescriptions for vineyard plantings and replant efforts. And soil moisture monitoring provides precise control of vine water status and provides for efficient water management, sometimes indicating no need for irrigation at all! New telemetry options are now becoming available, so talk to us about various options. Mark Greenspan, Ph.D., CPAg, CCA is eager to "get the word out" about how easy it is to realize immediate improvements to vineyards.
From Consulting to Vineyard Management - We do it all
27 January, 2013
The only vineyard management company with a built-in full-time, Ph.D.-level, ASA-certified vineyard consultant! ** We prefer not to think of us as vineyard "managers", but as a vineyard care organization. We take pride in all of our vineyard and winery clients, whether we're on hand for vineyard advice or operations, vineyard design or installation. Combining technical expertise with attention to detail, we are eager to work with clients who take pride in their product. Let us help you craft your vineyard. Please visit us at the Unified Wine and Grape Symposium (booth 939) to see what we're up to. Let us show you the tried and true best way to manage vineyard water needs and I'll bet we can improve upon your current practices. Hope to see you there!
** to our knowledge; at least in our region
Come see us at the Wine Industry Expo Booth 162
04 December, 2012
Please come talk with us. This is an important time in our business and we probably can help you out. Think water quality and conservation, nutrient management, vineyard management and vineyard installations. We have some new things to show you as well.
Thank you for visiting us at the Napa Vit. Fair
06 November, 2012
We had some great discussions about general vineyard improvement, vineyard development and management, moisture monitoring and vine nutrition at the Napa Valley Vit Fair this week. We focus on all aspects of sustainable wine growing with an emphasis on detail. Thanks for stopping by!
Take advantage of our slow season to get ready for next year's vineyard moisture management
11 September, 2012
November through February are relatively slow months for us, and we generally get inundated with requests for soil moisture monitoring equipment in early spring. Help us to alleviate the backlong in spring and keep us busy during the winter. In return, we will reward you with 50% off of installation costs and package discounts on soil moisture monitoring equipment. We have hundreds of these soil monitoring systems in the ground and growers have completely changed their irrigation approach, often saving half of the water they had been applying prior to using them, while improving wine quality and vine health at the same time. Initial consultation and quotes are at no charge and with no sales pressure. Let us prove to you that your vineyard operation will benefit from these devices and save money at the same time!
Vineyard operations getting behind? We can help you get caught up.
24 May, 2012
Vineyard operations:Advanced Viticulture offers vineyard operations services. Call on us for custom operations, such as spraying, mid-row and in-row cultivation, mowing and vine trimming. We are a licensed pest control business and can help you get through the difficult period of disease management. We've recently added more equipment to expand our offerings. We operate witth efficiency, safety and sustainability in mind.
Moisture management knowledge services:Some other vendors may sell you equipment to monitor soil and plant moisture, but may leave you alone to figure out how to actually USE the equipment. We sell soil and plant moisture monitoring equipment, but we also use the instruments in our own practice. We will get you started with the training necessary to fully utilize the power gained from monitoring soil and plant moisture status. We are busy installing soil moisture probes right now in the north and central coast regions, with clients excited about their potential to guide them in moisture management. Call us to find out how cost-effective, yet impactful these devices can be for you. We've also experienced growing interest in the leaf porometer, which provides meaningful information as to the physiological stress on the vine, and allows us to guide water management towards achieving the balance between excessive and insufficient vine stress. Call us to discuss at 707-838-3805, or contact us at email@example.com.
Access soil information from UC's Oakville Research Station:A 48 inch, 6-sensor Aquacheck soil moisture probe with Advanced Viticulture's cellular telemetry module was donated to UC's Oakville Research Station. The unit was installed during the latter part of the summer in 2011 and will be used to monitor root zone soil water content on a continuous basis to provide repeatable, precision irrigation applications. There are plans to monitor other aspects of vine moisture status, with collaboration from the station's manager, Mike Anderson. Anderson says "I am looking forward to working with Mark and this equipment in conjunction with other advanced measurement technologies to develop ways to control vine water status and eventually automate the irrigation process". The block where the equipment is installed is Cabernet Sauvignon on 101-14 rootstock. Free access is available to all by logging onto the portal via www.ranchsystems.com . Click on the "My Account" button and use the following login criteria: Property: UCOES Username: avdu Password: avd
Please come see us at the Napa Wine + Grape Expo on November 16th
26 October, 2011
Please come see Advanced Viticulture at the Napa Wine + Grape Expo on November 16, 2011 at the Napa Airport. We'll be in booth B8. We will be there to discuss soil and plant moisture monitoring, general viticultural consulting and vineyard management services. We look forward to seeing you there!
Reduce your water footprint now while getting your vines into balance. Mark Greenspan will discuss methods of precision water management and irrigation at two seminars this Fall. A free webinar will be conducted online in conjunction with Ranch Systems on November 11, 2011 at 11:11 am (that's a lot of elevenses!). The free webinar will discuss soil-moisture methods for irrigation scheduling and will review some case studies from the 2011 season. Click HERE to register for the free webinar. Mark will also be speaking about vineayrd water management tools at the Napa County Water Conservation Workshop on December 1, 2011, which will be held in Yountville. Details forthcoming. Also, Mark will speak about practical uses of agricultural lab results to soil and plant analytical personnel at the Laboratory Analysis Workshop in Modesto on November 8th.
Advanced Viticulture and Ranch Systems announce a new solution for soil moisture management and control. Partnering with AquaCheck Soil Moisture Management, Advanced Viticulture is packaging one or two soil moisture probes with a cellular-based data node as a stand-alone automated data collector. Data telemetry and management is powered by Ranch Systems, LLC's technology. Professional installaion is available. The focus on these automated soil moisture management systems is on irrigation and water management, but the equipment may be configured with other weather station devices as well. For more information, please contact Advanced Viticulture at 707-838-3805 or firstname.lastname@example.org.
February, 2011:Advanced Viticulture is excited to announce the addition of Alec Roser to our staff. Alec brings years of experience in vineyard development and management to our company. He has developed premium vineyards throughout California. Alec will serve our clients in a technical viticulture capacity and will also enable us to expand our offerings into management of vineyards.
January, 2011:Teaming with Meristem Technologies, Advanced Viticulture will be making real-time data available to clients via Advanced Vit's web site. The web portal will provide water status, soil moisture, observational reports, and other viticultural information to clients. Map-based as well!
Components of service packages may be selected based on client's needs and budget. Pricing may be structured in the form of monthly service fees with no hourly constraints, as hourly service rates, or combinations thereof.
Soil moisture monitoring equipment may be leased on its own or in conjunction with monitoring services. No capital up front!
On a tight budget right now? Ask about a-la-carte services!
" We're pleased to have had the opportunity to work with Advanced Viticulture for the last 3 years. Mark and his team have rapidly exercised our technology in the field and provided us an authoritative assessment of feature strengths and relevance. "
Advanced Viticulture, with its viticultural and technical knowlege, brings value-added services to these companies' offerings. Partnerships include:
AquaCheck Soil Moisture Management - Precision, self-contained, multi-level soil moisture probe with built-in data logging capacity provides solid soil moisture tracking. Talk to Advanced Viticulture about rentals and leases of these devices or bundle with monitoring services for a turn-key solution.
Ranch Systems - Advanced Viticulture has parnered with Ranch Systems to deliver the Advanced Viticulture soil moisture cell node. Packaging a node with one or two Aquacheck soil moisture probes, real-time information is available for precise irrigation management. Save water and improve quality while protecting yield.
Soil and Topography Information (STI) - The most advanced soil mapping service available. Advanced Viticulture works closely with STI to map soils for planned and existing vineyards. The maps are used by Advanced Viticulture to provide advice for vineyard design and existing vineyard productivity and quality improvements.
MorpH2O Water Management / Decagon Devices - Soil moisture monitoring and Plant water status measurement. The Leaf Porometer remains the favorite plant-based moisture measurement tool. Advanced Viticulture is a Distributor of their products in Northern California.
ScanControl - Developer and supporter of the CropTrak agricultural database system, used to track labor and capital resources, timesheet management, viticultural observations and graphical reporting. Advanced Viticulture has partnered with Scan Control to support the product's use in vineyards.
BevTrac Mobile Quality Systems - A unique mobile wine laboratory for winery sanitation and quality assurance support. Advanced Viticulture has partnered with BevTrac to support pre-harvest grape maturity services. Working with Advanced Viticulture provides the following benefits:
Partnering with several different vendors means that we will find the best solution for your situation and budget. We will not try to shoehorn you into a single solution. We will be available to help you integrate the technology into your operation, if desired. No pressure and no additional cost for equipment purchases.
Advanced Viticulture is proud of and gracious for the comments made by some of our clients:
"Mark is an important part of our team because he consistently produces results. His all around knowledge of climate, soil and viticulture has been invaluable to us. Especially at our most challenging sites." Mike Benziger, Benziger Family Winery, Glen Ellen, CA
"We have been working with Advanced Viticulture, LLC for five years. We began working with Mark because we needed advice to bring our vineyard to a higher level of fruit quality and solve special plant/soil nutrient issues. We have found that Mark’s advice on vine nutrition, plant moisture management and trellising has enabled us to improve the fruit quality to the level we were seeking. What we value most in our work with Mark is his deep and rigorous knowledge of viticulture research literature as well as his unique knowledge of the relationship between viticulture practices and results in the vineyard. It continues to amaze me how Mark can ride through the vineyards and visually identify plant nutrient issues and plant moisture status. He is a strong proponent of using detailed scientific data on plants to confirm visual observation of plant nutrition issues which is a practice that we now regard highly." Donald Hofer, Kiler Canyon Vineyards, Paso Robles, CA
"Advanced Viticulture has added value in making recommendations for operations that have resulted in improved vineyard health and increased production of high quality fruit.” Bruce Conzelman, Conzelman Vineyards, Anderson Valley, CA
"I have had the pleasure of collaborating with Mark Greenspan, Ph.D over the years on numerous projects addressing different issues. In each situation his insights, advice and open-mindedness served us well. I would have no hesitation recommending his services and look forward to our ongoing collaborations." Alan York, International Advisor on Biodynamic Winegrowing
“Advanced Viticulture has supplemented our company’s technical viticulture effort for the last three years. Specifically, Advanced Viticulture has helped us with staff training, technology investigations, and viticulture research projects. Advanced Viticulture helps insure that Walsh will stay sharp and continue to provide excellent service to clients.”