Advanced Viticulture is excited to announce the addition of a new Viticulturist and Soil Scientist to our team: Joe Gallucci. Joe will bring a broad-based technical and practical perspective on viticulture to our company as well as solidifyiing our strengths in soils evaluations and our focus on sustainable viticulture. Joe has a BS in Geology and a Teaching Certificate from State University of New York and dual master's degrees in both Soils/Biogeochemisty and Horticulture/Viticulture from UC Davis. His extensive education is supplemented by practical experience, having held roles as viticulturist, vineyard manager, and winemaker. He has worked on the east and west coasts of the United States and has worked in numerous locations internationally. Needless to say, we are delighted to have Joe with us and believe strongly that he will help us to better serve our existing and future customers.

Vineyard consulting and vineyard management taken from the standpoint of what is appropriate for YOU. Our goal is to help you create a product that provides value for you as a grower, you as a winemaker, or you as grower and winemaker. We never rubber stamp anything we do - everything is based on your needs, no matter if you are growing, buying, or both. The only thing constant is our attention to detail and committment to sustainable farming. We can do custom vineyard operations for you this year or manage your vineyard from A to Z. Call us for affordable, yet precise soil and plant moisture monitoring equipment and services. General or specific vineyard improvements? Mark Greenspan, Ph.D., CPAg, CCA, is eager to turn problems into solutions for our clients. No challenge is too great. Try us! 

Don't forget your vineyard soil. Detailed soils mapping allows us to diagnose issues in the vineyard and offer site-specific recommendations to correct problems and improve uniformity of maturation. Soils mapping provides detailed information and prescriptions for vineyard plantings and replant efforts. And soil moisture monitoring provides precise control of vine water status and provides for efficient water management, sometimes indicating no need for irrigation at all! New telemetry options are now becoming available, so talk to us about various options. Mark Greenspan, Ph.D., CPAg, CCA is eager to "get the word out" about how easy it is to realize immediate improvements to vineyards.

The only vineyard management company with a built-in full-time, Ph.D.-level, ASA-certified vineyard consultant! ** We prefer not to think of us as vineyard "managers", but as a vineyard care organization. We take pride in all of our vineyard and winery clients, whether we're on hand for vineyard advice or operations, vineyard design or installation. Combining technical expertise with attention to detail, we are eager to work with clients who take pride in their product. Let us help you craft your vineyard. Please visit us at the Unified Wine and Grape Symposium (booth 939) to see what we're up to. Let us show you the tried and true best way to manage vineyard water needs and I'll bet we can improve upon your current practices. Hope to see you there!

** to our knowledge; at least in our region

Please come talk with us. This is an important time in our business and we probably can help you out. Think water quality and conservation, nutrient management, vineyard management and vineyard installations. We have some new things to show you as well.

We had some great discussions about general vineyard improvement, vineyard development and management, moisture monitoring and vine nutrition at the Napa Valley Vit Fair this week. We focus on all aspects of sustainable wine growing with an emphasis on detail. Thanks for stopping by!

November through February are relatively slow months for us, and we generally get inundated with requests for soil moisture monitoring equipment in early spring. Help us to alleviate the backlong in spring and keep us busy during the winter. In return, we will reward you with 50% off of installation costs and package discounts on soil moisture monitoring equipment. We have hundreds of these soil monitoring systems in the ground and growers have completely changed their irrigation approach, often saving half of the water they had been applying prior to using them, while improving wine quality and vine health at the same time. Initial consultation and quotes are at no charge and with no sales pressure. Let us prove to you that your vineyard operation will benefit from these devices and save money at the same time!

Vineyard operations:Advanced Viticulture offers vineyard operations services. Call on us for custom operations, such as spraying, mid-row and in-row cultivation, mowing and vine trimming. We are a licensed pest control business and can help you get through the difficult period of disease management. We've recently added more equipment to expand our offerings. We operate witth efficiency, safety and sustainability in mind.

Moisture management knowledge services:Some other vendors may sell you equipment to monitor soil and plant moisture, but may leave you alone to figure out how to actually USE the equipment. We sell soil and plant moisture monitoring equipment, but we also use the instruments in our own practice. We will get you started with the training necessary to fully utilize the power gained from monitoring soil and plant moisture status. We are busy installing soil moisture probes right now in the north and central coast regions, with clients excited about their potential to guide them in moisture management. Call us to find out how cost-effective, yet impactful these devices can be for you. We've also experienced growing interest in the leaf porometer, which provides meaningful information as to the physiological stress on the vine, and allows us to guide water management towards achieving the balance between excessive and insufficient vine stress. Call us to discuss at 707-838-3805, or contact us at info@advancedvit.com.

Access soil information from UC's Oakville Research Station:A 48 inch, 6-sensor Aquacheck soil moisture probe with Advanced Viticulture's cellular telemetry module was donated to UC's Oakville Research Station. The unit was installed during the latter part of the summer in 2011 and will be used to monitor root zone soil water content on a continuous basis to provide repeatable, precision irrigation applications. There are plans to monitor other aspects of vine moisture status, with collaboration from the station's manager, Mike Anderson. Anderson says "I am looking forward to working with Mark and this equipment in conjunction with other advanced measurement technologies to develop ways to control vine water status and eventually automate the irrigation process". The block where the equipment is installed is Cabernet Sauvignon on 101-14 rootstock. Free access is available to all by logging onto the portal via www.ranchsystems.com . Click on the "My Account" button and use the following login criteria: Property: UCOES Username: avdu Password: avd