Adcraft Labels logo


Facebook Linkedin You Tube


1230 South Sherman St.
CA, 92805
United States
714-776-1230 x125
Ken Collins

About AdCraft Labels

At Adcraft, we understand how much time, effort and resources are required to build a successful brand. We know there's purpose and passion in what our clients bring to market. Our goal is to help you design packaging that will both enhance brand identity and improves product sales. Each of our team members’ shares the same purpose and pride in their specific craft and in what they produce. We are dedicated to making sure that your hard work and vision is translated into an exceptional product that you can be proud of. We know that our success is dependent on the success of our clients.

 Our Team

Each member of our team has a voice in what we do and how we do it with a focus on continual improvement and customer satisfaction. Most of our dedicated employees have been with our company for over 10 years and are experts in their craft. Each team member, from press operators to customer service representatives, plays a crucial role in the success and production of the best quality product for your brand.

Our Label Printing & Flexible Packaging Facility in Orange County

 Adcraft reinvests in state of the art equipment so that all departments utilize the latest technologies while keeping all processes in-house for tight control. Using state of the art equipment allows us to bring the latest innovations to your brand. Adcraft operates by ISO9001 and CGMP standards to ensure that your products are made with the highest level of innovation and delivered with consistent quality.

Award Winning 1849 Wine Company Triumph wine label
Award Winning 1849 Wine Company Triumph wine label
At the \"2018 Print Excellence\" competition, Adcraft Labels garnered two \"Best of Category\" awards. The award acknowledges exemplary work in developing high-quality flexographic printing. Adcraft Labels earned one of two \"Best of Category\" awards for the \"1849 Wine Company Triumph\" wine label.
King Frosch
King Frosch
Adcraft’s JetFlex Technology™ enabled King Frosch wine labels to become one of four finalists in the “Creative use of digital imagery” category in the 2017 Digital Printer Awards. Increase the shelf appeal of your wine labels with the digital/flexo printing capabilities of Adcraft Labels’ exclusive JetFlex™ Technology.
No Label Look: King Frosch Wine Label
No Label Look: King Frosch Wine Label
Increase the shelf appeal of your wine labels with the digital/flexo printing capabilities of Adcraft Labels’ exclusive JetFlex™ Technology. This technology enabled Adcraft’s King Frosch wine labels to become a finalists in the 2017 Digital Printer Awards.
Digital-Hybrid Screen Printed Labels
Digital-Hybrid Screen Printed Labels
Adcraft Labels’ quality digital-hybrid screen printing is an ideal option when you’re seeking brilliant, high-grade graphic effects with higher volumes of ink coverage and color strength combined with traditional flexo embellishments.
Award-Winning Wine Labels
Award-Winning Wine Labels
Adcraft Labels was the most awarded label company at the 2018 Print Excellence awards competition from the Printing Industries Association of Southern California. Our awards included two Best of Category awards for exemplary work in developing high-quality flexographic printing.
Unlimited Label Design Possibilities
Unlimited Label Design Possibilities
Imagine unlimited design possibilities for your labels and flexible packaging. With hybrid printing, you can combine the best of flexography, digital, and screen-printing on one custom label.
JetFlex Technology: Digital Flexo Hybrid Print
JetFlex Technology: Digital Flexo Hybrid Print
Imagine integrating the best of flexography, digital, and screen-printing on one custom label. Now, imagine all of these capabilities on one press and executed in one pass.

News Archive

Create Award-Winning Labels
01 May, 2019

A winner of numerous awards for innovation, craftsmanship, and stunning designs, Adcraft Labels is a recognized leader in the label and flexible packaging industry. With the introduction of the first digital-hybrid press of its kind, in 2016, Adcraft removed all barriers to creating beautifully embellished, award-winning labels. 

Do more than you could ever afford before:

  • Disrupt your market
  • Stand out on the shelf
  • Increase the perceived value of your product to the consumer 

Designing an Effective Label - Make Your Labels "Pop"
15 April, 2019

There’s a science behind increasing the shelf-appeal of your product. To help shape the consumer’s visual impression of your brand requires you to understand what appeals to the customer. 

Learn to increase the shelf-appeal of your products.

After reading this white paper you’ll understand:

  • The Neuroscience of Touch
  • The Neuroscience of Color
  • Engaging the Consumer’s Sense of Touch
  • Influence of Consumer’s Perception

Click Here to get your copy of Designing an Effective Label

Digital-Hybrid Screen-Printing for Wine Labels
16 October, 2018

Adcraft Labels’ quality digital-hybrid screen printing is an ideal option when you’re seeking brilliant, high-grade graphic effects with higher volumes of ink coverage and color strength combined with traditional flexo embellishments, including in-line decoration and converting, all in a single pass.

Digital-Hybrid screen printing combined with Adcraft’s exclusive JetFlex Technology™ workflow has many advantages when it comes to printing sharp, brilliant images. Some advantages include: 

  • Unlimited Pantone® and custom colors printed in-line with digital print
  • Extended Color Gamut (CMYK+OGV)
  • White ink readable with 1pt type
  • Personalize packaging with variable data, images, and text
  • More durable printing
  • Metalized Prime Label Substrates
  • Texture and Tactile effects done as variable print
  • Scent options
  • Optimal ink coverage
  • Colors that pop out with continuity and refined accuracy
  • Strong opaque whites
  • Crisper text
  • Sharper lines
  • Anti-counterfeit protection
  • Iridescent inks
  • Water, weather and fade resistance

Adcraft Labels Wins “Best Places to Work in Orange County” Second Year in a Row!
04 September, 2018

 Adcraft Labels was recently named as one of the 2018 Best Places to Work in Orange County. This is the second year in a row for Adcraft.

The awards program was created in 2009 and is a project of the Orange County Business Journal and Best Companies Group.

This county-wide survey and awards program was designed to identify, recognize and honor the best places of employment in Orange County, California, benefiting the county’s economy, its workforce and businesses.

To be considered for participation, employers had to fulfill the following eligibility requirements:

  • Have at least 15 employees working in Orange County
  • Be a for-profit or not-for-profit business or government entity
  • Be a publicly or privately held business
  • Have a facility in Orange County; and
  • Must be in business a minimum of 1 year

Organizations from across the county entered the two-part process to determine the Best Places to Work in Orange County. The first part consisted of evaluating each employer’s workplace policies, practices, and demographics. This part of the process was worth approximately 25% of the total evaluation. The second part consisted of an employee survey to measure the employee experience. This part of the process was worth approximately 75% of the total evaluation. The combined scores determined the top organizations and the final ranking. Best Companies Group managed the overall registration and survey process in Orange County and also analyzed the data and used their expertise to determine the final ranking.

The ranking of the winning organizations will be released via a special section of the Orange County Business Journal’s July 24 issue.

Adcraft Labels is the sole provider of JetFlex Technology™ in the country. Adcraft was founded in 1977 creating high-quality flexographic printing for the demanding medical and electronic industries. Adcraft has since expanded into other industries including pharmaceutical, nutritional, foods, beverage, personal care, consumer goods, and security printing.

To contact Adcraft Labels, click here.

A Series of Beautiful & Unique Labels While Keeping Costs in Check
24 July, 2018

When a multinational client was looking to upgrade their private label branding, Adcraft Labelswas able to create a series of beautiful and unique labels while keeping costs in check. Thanks to our digital/flexo hybrid printing capabilities, we were able to accomplish what few other label manufactures could.

The client presented us with one family of 14 different flavors and 24 different faces and neck labels. They were looking to update their labels by adding some flexo embellishments like embossing, spot varnish, and cold foil. With 24 different faces, that could get expensive. Adcraft’s goal was to increase the shelf appeal of the product by recreating these flexo embellishments in a cost-effective manner. 


The first thing we noticed was that 24 different label faces and two different label sizes spread across the client’s premium and standard lines caused the product line to look disjointed. It also doubled their tooling costs and required two different setups. So we consolidated the designs into one common size, which saved the client hundreds of dollars and tied the branding together.

In addition, we redesigned the job so the 24 different faces became 12, eliminating an entire set of flexo plates in the process, which further reduce the cost. We then alternated the neck labels and back labels in order to create two different packages in a single run.

The next cost-saving feature was a direct result of Adcraft’s exclusive JetFlex Technology™. We re-engineered the job to use a metallic silver substrate and, due to the super opaque white ink available with digital/flexo hybrid printing, we could lay down a solid reverse. Then, due to the digital CYMK capabilities of the press, we tinted the substrate to create a “foil look” without the foil cost. The digital/flexo combination eliminated plate and materials cost literally saving the client thousands of dollars.

Our digital/flexo hybrid printing inks and capabilities also allowed us to create a texture right in the inks thus creating an embossed feel on the label without the need and cost of an embossing die.

This redesign provided the client with 12 unique faces each with a completely different metallic foil look and embossed feel without any additional plate, foil, or die costs.

Adcraft’s investment in continuous improvement and reinvestment in equipment helps us improve efficiencies and provide our clients with affordable custom label options. Our technology lets your creativity thrive by combining the best printing capabilities of flexography, digital, and screen-printing on one affordable custom label.

Adcraft Labels Wins Best of Category for 1849 Wine Company Triumph Wine Label
21 June, 2018

ANAHEIM, Calif.May 16, 2018 -- Custom label manufacturer Adcraft Labels announced today they have won multiple awards at the 2018 Print Excellence competition. The Printing Industries Association, Inc. of Southern California created this event 14 years ago to recognize companies who demonstrate outstanding innovation, creativity, and quality in the printing process.

Adcraft Labels wins two Best of Category awards in the 2018 "Print Excellence" competition held by the Printing Industries Association, Inc. of Southern California. Adcraft earned the "Labels & Wraps-Rolled Products or Pressure-Sensitive" award for the 1849 Wine Company "Triumph" wine label and the "Flexographic Printing" award for the Ink-Eeze "Tattoo Vitamins" label.

"This is the third year in a row we've entered the competition and won," said Ken Collins, Vice President Sales Marketing for Adcraft Labels. "The first year we won, we were excited to be recognized. The second year, we learned this wasn't a one-time thing. Then this year, when we won again, we realized this is just our way of doing business. Our highly qualified staff help brand owners create and manufacture award-winning labels and flexible packaging."

At the 2018 competition, Adcraft Labels garnered two Best of Category, two Award of Excellence, and three Certificate of Merit awards. This brings their total to 42 awards earned at the Print Excellence event over the last three years.

The Best of Category award acknowledges exemplary work in developing high-quality flexographic printing. Adcraft Labels earned their two Best of Category awards for the 1849 Wine Company Triumph wine label, and the Ink-Eeze Tattoo Vitamins label.

These awards are a testament to Adcraft's core belief that Quality is not controlled, it is achieved. Their recent Frost & Sullivan's Manufacturing Leadership Council and Flexographic Technical Association awards reinforce this attitude.

"We make sure our team has the best training and the best equipment to produce the high-quality labels and packaging that our clients require," said Keith Mottram, President, and CEO of Adcraft Labels. "That's why we've invested in hybrid technology to create labels and packaging that increase shelf appeal and product differentiation for brand owners."

JetFlex Technology™, the award-winning hybrid manufacturing process available exclusively at Adcraft Labels, allows clients to create labels never before imagined. Brand owners can now design a label that combines traditional embossing and foil techniques with true Pantone® colors and digital CMYK inks. In addition, the technology allows for variable text and images along with texture and tactile effects done as variable print. All of this executed with ink densities as opaque as screen-printing. And, all of these capabilities are available in one pass, on one press and result in award-winning labels with eye-catching shelf presentation for brand owners.

Title Name Email Phone
Innovative Brand Builder Ken Collins 7142036652
The Neuroscience of Wine Labels
With over 9,000 wineries throughout the United States, how can you increase the shelf appeal of your wine label? Research shows that consumers are more likely to purchase a product that “catches their eye” ...
3-D Wine Bottle Labels
Custom Wine Bottle Labels Feature 3D Effects Wine label printing companies are pushing the boundaries of traditional bottle labels, applying the latest innovations in label printing technologies to make your product appeal to the consumer.&...