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Comprehensive DTC Wine Technology

Website & eCommerce

A great website is more than just a pretty face—it’s about conversions. vinSUITE tracks your shopper’s behavior and provides real-time reporting so that you know more about your customer’s purchasing behavior so that you can sell them more wine.

Your business is unlike any other, and your website should be too. vinSUITE provides the tools you need to set up a fully customized online shop, designed to convert sales:

  • Responsive designs for your mobile and tablet shoppers
  • Easy to update and manage on your own
  • PCI Compliant
  • Flexible shipping features, including ShipCompliant Integration

The vinSUITE team understands that you’re busy. Which is why the vinSUITE admin panel is so easy to navigate that you could do it with your eyes closed. 

  • Quickly make website updates without needing a designer or programmer
  • Access your dashboard from any computer or tablet
  • Set up discounts or promotions with a click of a button
  • Easily manage taxes and shipping.

Detailed reporting helps you understand what your customers are buying—and when—so that you can convert more visitors into buyers.  It’s about more than just seeing your sales numbers in real time—it’s about actionable data with the power behind it to affect your bottom line. It’s about knowing more… and selling more.


CRM & Marketing

Connecting with your customers is easier than ever. vinSUITE CRM captures in-depth customer data, and makes it easy to communicate, build repeat business and measure results. vinSUITE CRM is designed to help you know more about your customers so that you can sell more wine.

Keep track of your customers from website visits, to the tasting room, to home delivery. vinSUITE collects aggregated data to give you a 360-degree view of each and every customer.


  • Easily build robust and detailed customer profiles
  • Categorize or group your customers to create segmented marketing lists
  • Track purchases so that you know what your customer loves most (and doesn’t)


With just a few clicks, you can send customized marketing emails to the right people at the right time. Built-in marketing tools make it easy to connect with your customers and provide them with valuable information that they’re more likely to read.


Wine Club

Running a wine club doesn’t have to be a pain in the neck. vinSUITE’s wine club software was developed by former wine club managers to solve your biggest problems and make wine clubs highly profitable. Automation and processing tools reduce the total time you spend on orders from hours to minutes.

vinSUITE’s wine club is flexible and customizable, so it’s easy to grow your business with club memberships, no matter how big or small you are.

  • Create & process orders for multiple clubs at once
  • Apply discounts quickly and easily
  • Easily track orders & generate detailed reports
  • Fulfillment process automation
  • Shipping integration
  • Personalized wine club marketing
  • Cloud-based platform so that you can access your club from anywhere in the world, day or night

Know more about wine club management to develop a highly effective—and profitable—club so that you can sell more wine.


Point of Sale

The tasting room experience is more than just a transaction. vinSUITE’s point of sale solutions make it easy to interact with your customers so that you can get to know each of them. Flexible and portable hardware options allow you to tailor the POS experience to fit your winery’s needs.

  • Touchscreen & tablet hardware options
  • Choose from cloud-based, server-based or hybrid solutions
  • Out-of-the-box integration with any accounting system
  • Detailed customer data, including purchase history
  • On-the-spot wine club registration

vinSUITE offers point of sales solutions that are not only easy to use, but easy to manage as well. Customized settings, processes and reporting put you in the driver’s seat, allowing you to focus on customers instead of your staff.

  • Customizable user permissions
  • Comprehensive, detailed reporting
  • Built-in cashier prompts
  • Real-time compliance checks
  • Secure payment processing, including EMV compatibility