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LIVE WEBINAR- Sales Manager Training- THE 80/20 RULE- Building a High Touch Client Strategy

DTC WebTrack- THE 80/20 RULE- Building a High Touch Client Strategy 

The 80/20 principle applies to most business relationships… that is 80% of return is determined by 20% of customers. Today wineries need to focus on building marketing strategies which offer unique experiences to appeal to their preferred buyers by building closer relationships, offering memorable experiences and inspiration.   This 60 minute web training session will provide best practices on how to use white glove marketing techniques to cater to the top 20% through intelligent data gathering, personalization and segmentation designed to intrigue, capture and convert high end buyers. From the tasting room guest experience, digital communication or  annuity programs design, implementing best practices to incorporate the 80/20 principle into your DtC program will dramatically increase sales and grow brand loyalty. Each registrant will receive an action workbook to capture best practices and implementation techniques which can be applied to each unique business requirement.