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	<title>Wine Industry Network : Advisor</title>
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		<title>Tasting Room Merchandise &#8211; Building Your Brand and Boosting Profits.</title>
		<link>http://wineindustrynetwork.com/blog/2012/05/14/tasting-room-merchandise-building-your-brand-and-boosting-profits/</link>
		<comments>http://wineindustrynetwork.com/blog/2012/05/14/tasting-room-merchandise-building-your-brand-and-boosting-profits/#comments</comments>
		<pubDate>Mon, 14 May 2012 08:00:17 +0000</pubDate>
		<dc:creator>Wine Industry Network</dc:creator>
				<category><![CDATA[Members]]></category>
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		<category><![CDATA[Winery Suppliers]]></category>

		<guid isPermaLink="false">http://wineindustrynetwork.com/blog/?p=812</guid>
		<description><![CDATA[Printable PDF Version These days, companies that are marketing to a younger crowd often employ something called “street teams.” These teams are made up of groups of young people in the company’s target demographic that are paid to take a product out on the streets or any place where their customers are, and show it, use [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>7 Ways to Grow your Facebook Fans</title>
		<link>http://wineindustrynetwork.com/blog/2012/04/30/7-ways-to-grow-your-facebook-fans/</link>
		<comments>http://wineindustrynetwork.com/blog/2012/04/30/7-ways-to-grow-your-facebook-fans/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 22:36:59 +0000</pubDate>
		<dc:creator>Wine Industry Network</dc:creator>
				<category><![CDATA[Guest Bloggers]]></category>
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		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tasting Room]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Wine Business]]></category>
		<category><![CDATA[Wine Marketing]]></category>
		<category><![CDATA[Wineries]]></category>
		<category><![CDATA[Twitter Wine]]></category>
		<category><![CDATA[wine]]></category>
		<category><![CDATA[Wine Communities]]></category>
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		<category><![CDATA[Wine Industry Network]]></category>
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		<category><![CDATA[Winery Advisor]]></category>
		<category><![CDATA[winery facebook]]></category>
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		<category><![CDATA[Winery Social Media]]></category>

		<guid isPermaLink="false">http://wineindustrynetwork.com/blog/?p=875</guid>
		<description><![CDATA[Every time a fan comments, “likes” or interacts with your fan page there is a good chance it will be broadcasted to the News Feed of all of their Facebook Friends. Lots of interactions will signal to Facebook that this is important information and it will be included on a fan’s News Feed. Each fan can have hundreds or even thousands of Friends. If only 10 of your fans interact with an event notice, photo, video or simple text type message, that information can show up on thousands of peoples Facebook News Feeds -- and can be furthered shared with multiple levels of additional friends. This is how your information, special offer or call to action, can go “viral” spreading quickly to many people...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Winery Construction and Expansion &#8211; Success depends on good planning.</title>
		<link>http://wineindustrynetwork.com/blog/2012/04/16/winery-construction-and-expansion-success-depends-on-good-planning/</link>
		<comments>http://wineindustrynetwork.com/blog/2012/04/16/winery-construction-and-expansion-success-depends-on-good-planning/#comments</comments>
		<pubDate>Mon, 16 Apr 2012 13:00:14 +0000</pubDate>
		<dc:creator>Wine Industry Network</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Tasting Room]]></category>
		<category><![CDATA[Wine Business]]></category>
		<category><![CDATA[Wine Growers]]></category>
		<category><![CDATA[Wineries]]></category>
		<category><![CDATA[Winery]]></category>
		<category><![CDATA[Winery Associations]]></category>
		<category><![CDATA[Winery Owners]]></category>
		<category><![CDATA[Architechs]]></category>
		<category><![CDATA[Wine Indusry Building]]></category>
		<category><![CDATA[Wine Industry]]></category>
		<category><![CDATA[Wine Industry Construction]]></category>
		<category><![CDATA[Wine Industry Network]]></category>
		<category><![CDATA[Wine Suppliers]]></category>
		<category><![CDATA[Winery Construction]]></category>
		<category><![CDATA[Winery Expansion]]></category>

		<guid isPermaLink="false">http://wineindustrynetwork.com/blog/?p=832</guid>
		<description><![CDATA[Printable PDF Version If you have been thinking about building a new winery or expanding your existing one, there is a lot to consider before starting. It entails more than simply finding available space and putting up a building. In the world of winery construction the difference between a happy, successful conclusion to a construction project [...]]]></description>
		<wfw:commentRss>http://wineindustrynetwork.com/blog/2012/04/16/winery-construction-and-expansion-success-depends-on-good-planning/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Advisor: Why Using a Recruiter Makes Sense</title>
		<link>http://wineindustrynetwork.com/blog/2012/04/02/why-using-a-recruiter-makes-sense/</link>
		<comments>http://wineindustrynetwork.com/blog/2012/04/02/why-using-a-recruiter-makes-sense/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 12:00:26 +0000</pubDate>
		<dc:creator>Wine Industry Network</dc:creator>
				<category><![CDATA[Recruiting]]></category>
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		<category><![CDATA[Tasting Room]]></category>
		<category><![CDATA[wine associations]]></category>
		<category><![CDATA[Wine Business]]></category>
		<category><![CDATA[Wine Growers]]></category>
		<category><![CDATA[Wine Industry Associations]]></category>
		<category><![CDATA[Wine Industry Buyers]]></category>
		<category><![CDATA[Wine Industry Staffing]]></category>
		<category><![CDATA[Wine Industry Suppliers]]></category>
		<category><![CDATA[Wine Marketing]]></category>
		<category><![CDATA[Hiring]]></category>
		<category><![CDATA[Recruiters]]></category>
		<category><![CDATA[Wine Industry]]></category>
		<category><![CDATA[Wine Industry Recruiting]]></category>
		<category><![CDATA[Wine Industry Resource]]></category>
		<category><![CDATA[Wineries]]></category>
		<category><![CDATA[Winery]]></category>

		<guid isPermaLink="false">http://wineindustrynetwork.com/blog/?p=810</guid>
		<description><![CDATA[Your top financial officer just quit and left you with a gaping hole in the management team. Your winemaker just told you she’s moving to New Zealand at the end of the month. You had to let your sales manager go because he can’t get along with the rest of the staff.  What do you do now?]]></description>
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		<slash:comments>0</slash:comments>
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		<title>People: Paul Mabray &#8211; Leading the Wine Industry into the Future</title>
		<link>http://wineindustrynetwork.com/blog/2012/03/19/people-paul-mabray-leading-the-wine-industry-into-the-future/</link>
		<comments>http://wineindustrynetwork.com/blog/2012/03/19/people-paul-mabray-leading-the-wine-industry-into-the-future/#comments</comments>
		<pubDate>Mon, 19 Mar 2012 21:43:59 +0000</pubDate>
		<dc:creator>Wine Industry Network</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[People]]></category>
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		<category><![CDATA[cruvee]]></category>
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		<category><![CDATA[free]]></category>
		<category><![CDATA[future]]></category>
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		<category><![CDATA[Inertia Beverage Group]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[mabray]]></category>
		<category><![CDATA[Napa]]></category>
		<category><![CDATA[paul mabray]]></category>
		<category><![CDATA[Social Connect]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[vintank]]></category>
		<category><![CDATA[Wine Blog Awards]]></category>
		<category><![CDATA[Wine Industry]]></category>

		<guid isPermaLink="false">http://wineindustrynetwork.com/blog/?p=803</guid>
		<description><![CDATA[There are people in the Wine Industry that don’t own vineyards or make wine, yet their impact on our business is indisputable. They are the people behind our winery associations, our media and our trade and they’re making a difference. “People” was created to acknowledge their role and celebrate their successes. Writer: Jim Brumm Printable [...]]]></description>
		<wfw:commentRss>http://wineindustrynetwork.com/blog/2012/03/19/people-paul-mabray-leading-the-wine-industry-into-the-future/feed/</wfw:commentRss>
		<slash:comments>17</slash:comments>
		</item>
		<item>
		<title>People: Steve Burns &#8211; Helping Guide the Wine Industry into a Future of Opportunities</title>
		<link>http://wineindustrynetwork.com/blog/2012/03/05/people-steve-burns-helping-guide-the-wine-industry-into-a-future-of-opportunities/</link>
		<comments>http://wineindustrynetwork.com/blog/2012/03/05/people-steve-burns-helping-guide-the-wine-industry-into-a-future-of-opportunities/#comments</comments>
		<pubDate>Tue, 06 Mar 2012 00:00:42 +0000</pubDate>
		<dc:creator>Wine Industry Network</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[wine associations]]></category>
		<category><![CDATA[Wine Business]]></category>
		<category><![CDATA[Wine Industry Buyers]]></category>
		<category><![CDATA[Wine Industry Suppliers]]></category>
		<category><![CDATA[Wine Marketing]]></category>
		<category><![CDATA[Wineries]]></category>
		<category><![CDATA[Winery]]></category>
		<category><![CDATA[burns]]></category>
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		<category><![CDATA[guide]]></category>
		<category><![CDATA[helping]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[regional wine marketing]]></category>
		<category><![CDATA[steve]]></category>
		<category><![CDATA[wine]]></category>
		<category><![CDATA[wine institute]]></category>
		<category><![CDATA[wine tourism]]></category>

		<guid isPermaLink="false">http://wineindustrynetwork.com/blog/?p=686</guid>
		<description><![CDATA[“The successful associations are the ones that develop a plan and work together,” said Burns. He explained that having had some clients from outside the wine industry has helped him with clients within the industry. “We have to understand that in the wine business we have one product and we need to focus on that. It’s what holds us together.”

Today at O’Donnell Lane, LLC, a marketing firm owned by Burns and his partner, Burns continues helping wineries and wine associations spread their message. Current clients include the Wine Institute of California, Middleton Family Winery, Chateau St. Michelle, and the Oregon Wine Board, all of whom are reaping the benefits of his energy and insights.]]></description>
		<wfw:commentRss>http://wineindustrynetwork.com/blog/2012/03/05/people-steve-burns-helping-guide-the-wine-industry-into-a-future-of-opportunities/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<title>To Buy or Not to Buy: Factors Impacting Winery Supplier Choice</title>
		<link>http://wineindustrynetwork.com/blog/2012/02/21/to-buy-or-not-to-buy-factors-impacting-winery-supplier-choice/</link>
		<comments>http://wineindustrynetwork.com/blog/2012/02/21/to-buy-or-not-to-buy-factors-impacting-winery-supplier-choice/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 16:00:53 +0000</pubDate>
		<dc:creator>Wine Industry Network</dc:creator>
				<category><![CDATA[Subscribers]]></category>
		<category><![CDATA[Wine Business]]></category>
		<category><![CDATA[Wine Industry Buyers]]></category>
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		<category><![CDATA[Winery]]></category>
		<category><![CDATA[Winery Associations]]></category>
		<category><![CDATA[Winery Owners]]></category>
		<category><![CDATA[buy]]></category>
		<category><![CDATA[choice]]></category>
		<category><![CDATA[factors]]></category>
		<category><![CDATA[impacting]]></category>
		<category><![CDATA[Sonoma State Wine Institute]]></category>
		<category><![CDATA[supplier]]></category>
		<category><![CDATA[Wine Industry Network]]></category>
		<category><![CDATA[Wine Marketing]]></category>
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		<category><![CDATA[winery association]]></category>
		<category><![CDATA[Winery Budgets]]></category>
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		<category><![CDATA[Winery Tasting Room]]></category>

		<guid isPermaLink="false">http://wineindustrynetwork.com/blog/?p=754</guid>
		<description><![CDATA[Positive supplier relationships have always been important in the wine industry, but even more so during tough economic times. With increased global competition and pressure to reduce costs, wineries often scrutinize suppliers more closely to obtain better pricing. At the same time, long-standing relationships are also a primary consideration. So what factors really drive a winery’s decision in supplier selection?]]></description>
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		<slash:comments>4</slash:comments>
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		<title>People: Robert Merletti</title>
		<link>http://wineindustrynetwork.com/blog/2012/01/24/people-robert-merletti/</link>
		<comments>http://wineindustrynetwork.com/blog/2012/01/24/people-robert-merletti/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 06:02:04 +0000</pubDate>
		<dc:creator>Wine Industry Network</dc:creator>
				<category><![CDATA[Members]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Press]]></category>
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		<category><![CDATA[Vineyard Management]]></category>
		<category><![CDATA[Wine Business]]></category>
		<category><![CDATA[Wine Industry Trade Show]]></category>
		<category><![CDATA[merletti]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[robert]]></category>

		<guid isPermaLink="false">http://wineindustrynetwork.com/blog/?p=638</guid>
		<description><![CDATA[There are people in the Wine Industry that don’t own vineyards or make wine, yet their impact on our business is indisputable. They are the people behind our winery associations, our media and our trade and they’re making a difference. “People” was created to acknowledge their role and celebrate their successes. Writer: Jim Brumm Printable [...]]]></description>
		<wfw:commentRss>http://wineindustrynetwork.com/blog/2012/01/24/people-robert-merletti/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Crop Insurance: The deadline for insuring this year’s crop is approaching!</title>
		<link>http://wineindustrynetwork.com/blog/2012/01/16/crop-insurance-the-deadline-for-insuring-this-years-crop-is-approaching/</link>
		<comments>http://wineindustrynetwork.com/blog/2012/01/16/crop-insurance-the-deadline-for-insuring-this-years-crop-is-approaching/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 01:40:38 +0000</pubDate>
		<dc:creator>Wine Industry Network</dc:creator>
				<category><![CDATA[Grape Grower Associations]]></category>
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		<category><![CDATA[Subscribers]]></category>
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		<category><![CDATA[Vineyard Management]]></category>
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		<category><![CDATA[Winery Owners]]></category>
		<category><![CDATA[approaching]]></category>
		<category><![CDATA[crop]]></category>
		<category><![CDATA[deadline]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[insuring]]></category>
		<category><![CDATA[vineyards]]></category>
		<category><![CDATA[years]]></category>

		<guid isPermaLink="false">http://wineindustrynetwork.com/blog/?p=647</guid>
		<description><![CDATA[Writer: Jim Brumm Printable PDF Version “Would you pay a few hundred bucks an acre for a spray that would guarantee you seventy-five percent of your grape production every year?” So asks Michael Applegate of St. Helena Insurance Associates, in Napa Valley, California. Unfortunately there is no such spray, but he reminds us that good [...]]]></description>
		<wfw:commentRss>http://wineindustrynetwork.com/blog/2012/01/16/crop-insurance-the-deadline-for-insuring-this-years-crop-is-approaching/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>People: A Wine-Drenched Life: Sue Straight, AKA, The Wine Wench®</title>
		<link>http://wineindustrynetwork.com/blog/2012/01/09/people-sue-straight-aka-the-wine-wench/</link>
		<comments>http://wineindustrynetwork.com/blog/2012/01/09/people-sue-straight-aka-the-wine-wench/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 23:06:41 +0000</pubDate>
		<dc:creator>Wine Industry Network</dc:creator>
				<category><![CDATA[Members]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Social Media]]></category>
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		<category><![CDATA[Wine Competitions]]></category>
		<category><![CDATA[Wineries]]></category>
		<category><![CDATA[Winery]]></category>
		<category><![CDATA[aka]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[straight]]></category>
		<category><![CDATA[sue]]></category>
		<category><![CDATA[wench]]></category>
		<category><![CDATA[wine]]></category>
		<category><![CDATA[wine cocmpetitions]]></category>
		<category><![CDATA[Wine Industry]]></category>
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		<category><![CDATA[winedrenched]]></category>
		<category><![CDATA[Winery Tasting Room]]></category>
		<category><![CDATA[winewench]]></category>

		<guid isPermaLink="false">http://wineindustrynetwork.com/blog/?p=634</guid>
		<description><![CDATA[There are people in the Wine Industry that don’t own vineyards or make wine, yet their impact on our business is indisputable. They are the people behind our winery associations, our media and our trade and they’re making a difference. “People” was created to acknowledge their role and celebrate their successes. Writer: Jim Brumm Printable [...]]]></description>
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