Healdsburg, Calif., June 7, 2010 – The Wine Industry Network (WIN), the fastest growing and most cutting edge B2B marketplace and online resource for the wine industry today announced the expansion of their direct marketing services to include a more comprehensive social media marketing platform for industry buyers and suppliers.
Current economic conditions continue to challenge businesses of all sizes to look for new and innovative ways to reach potential customers. WIN is addressing this challenge by creating new sales channels for their supplier members with the launch of the WIN blog, a customized social networking platform that encourages dialog and provides relevant industry information, and by offering enhanced social media marketing services. These services extend the reach of their members while providing them with a cost-effective addition to traditional marketing. WIN also leverages existing social media channels such as Facebook, Twitter, and LinkedIn, and is strategically building the wine industry’s largest online business community, taking B2B marketing to a new level…to read the entire press release click here
NorthBay biz talks to five organizations that are mixing technology and service, with results that will lower costs and improve the overall customer experience.
Wine Industry Network
George Christie - Founder & President of WIN
When New Jersey native George Christie came to California in 1991, he got into the wine industry right away. He spent the next 15 years wearing a lot of hats, from national marketing to general winery operations. He also honed his technological skills and, in 2006, launched a wine marketing consulting firm that offered video marketing and production. With his help, wineries and suppliers started posting informational videos on their websites.
Christie also noticed an unfilled niche in the industry. “When I started consulting full-time, I realized how difficult it is to get good, accurate information” about products and services, he says….to read the entire article by North Bay Biz click here
Our new blog that will discuss the “business of wine”. We intend for this to be a conversation where we can learn from each other, gather new ideas, and help build new relationships.
We plan to give you relevant information about the newest products and services, share best practices, and provide you with some useful tools and solutions that you can apply to maximize your success in whatever area of the “business” you may be in. Click on the video below to understand what WIN is all about.
This platform will be about challenging the current way of doing things and exploring new ideas. We encourage you to weigh in on these discussions and we welcome your feedback.
If you’re not already familiar with WIN, we are the fastest growing B2B marketplace and on-line resource for the wine industry. Check out the site www.wineindustrynetwork.com where you’ll find comprehensive information on the industry’s top supplier and service professionals along with a robust resource center that contains tons of industry information to help improve your business.
Thanks for tuning in and we hope you’ll continue to follow our progress! Give us some feedback in the comments section of what you would like to see.