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About WIN

The Wine Industry Network is a 24/7 Online Trade Show specifically created and designed to help wine industry professionals more effectively and efficiently locate and connect with suppliers and service providers, regardless of region or category of interest. Founded by industry veterans George Christie and Elizabeth (E) Slater, the site is dedicated to the business of wine and to providing information crucial to the success of the entire wine industry.

The Wine Industry Network (WIN) is funded through supplier memberships and provides, at no charge to users, current and relevant information, about suppliers and service professionals serving the North American wine industry. The site features detailed information on Products and Services, Customer Testimonials, Marketing and Educational Videos, "WIN Deals" a marketplace for special offers, weekly supplier news in the WIN "LINK", a Business Resource Center along with information on industry associations, educational institutions and other wine business related resources.

Join Today and come back often to find the most current supplier information, videos, tips and tactics, resources, new features and programs.

WIN Exclusive = Unique feature of the Wine Industry Network

Set your preferences and we will make sure that you get only the information that is relevant and meaningful to you via an easy-to-read email format.


A comprehensive, robust Internet Marketplace of products and services, companies and consultants.

A marketplace platform that leverages on-line consumer behavior and allows WIN members to post special offers on products and services. Viewers can see all current offers on one page, partitioned by category, and can select and print special offer coupons.

The WIN homepage captures current industry news and provides a timeline for upcoming industry events.

Discusses topics relevant to the business of wine, and features the people behind our winery associations, our media and our trade that are making a difference.

Educational and informational videos cover all facets of the wine and grape industries, sorted by category. They are hosted on the WIN site as well as our dedicated YouTube Channel.

Choose your topics, whether you want information on production, vineyard, operations, tasting room or anything else wine related, it is all there for you to download and print.

The products and services you search for are organized by category from companies in your own backyard and throughout North America with Wine Industry Network's local, national and category sort options.

George Christie
Founder & President

George Christie settled in Sonoma County in 1991 where he quickly realized that the wine industry was where he wanted to concentrate his efforts. Since that time, he has been involved in nearly every aspect of the wine industry, from vineyard operations and grower relations to distributor realignments and national marketing campaigns.

In 2006 Christie launched his own marketing company, leveraging his years of industry experience assisting wineries to use both traditional and cutting edge marketing techniques to establish a voice in the sea of winery and wine promotion. An early advocate of video marketing and production, Christie has produced more than 100 marketing videos for wineries such as Domaine Carneros, Wattle Creek and Rodney Strong along with industry suppliers Leroi Tonnellerie and associations like Heart of Sonoma Valley, ZAP and the Meritage Alliance.

Always an active member in the wine community, Christie has also held board positions with the Russian River Wine Road, Winegrowers of Dry Creek Valley and currently serves on the Board of Directors for the Sonoma County Vintners.

Elizabeth Slater

A recognized expert in the fields of direct marketing and sales in the wine marketplace. Slater has taught more wineries and winery associations how to create and improve the effectiveness of their direct marketing programs and to make the most of each customer's potential than anyone in the wine industry today.

With the same humor and psychological insight she has used so effectively to understand the uniquely different challenges of wine businesses - large and small - Slater focused on co-creating WIN. Making it a direct marketing website that exemplifies everything she has discovered in more than 20 years in the wine industry and business-to-business marketing.

Quick-witted and original, Slater is a sought after speaker on winery sales, marketing, customer service, advertising and management topics. Wineries listen because she has the experience and creativity in the wine trenches to support her words.

After holding key marketing and sales management positions in national and international companies including the fast food, motorcycle, automotive, medical and computer industries, Slater turned her attention to wine in 1990 with the goal of starting her own wine marketing company. To learn the industry from the inside, she worked for two different wineries in four years. After developing and mastering the art of tasting room selling, she went on to handle all aspects of increasing their sales through direct marketing using the keen knowledge and insightfulness that she had used so successfully for other industries.

As the owner of the wine industry-consulting firm, In Short Direct Marketing, Slater has created marketing programs and events for the Russian River Wine Road including Winter Wineland and Wine & Food Affair. Under her direction, Passport to the Dry Creek Valley became one of the most popular, sought after and acclaimed events in the industry.

A born communicator, Slater teaches wine marketing courses at Santa Rosa Junior College and classes at Sonoma State, is the Vineyard & Winery Management marketing columnist, the program director of Tasting Room Profitability and a featured speaker at Wineries Unlimited. She lends her strategic planning expertise as a member of the Octagon Group in assisting different industries and businesses in rebuilding and improving their capabilities.